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Initial Coin Offering (ICO) Explained - A Complete Guide

Learn everything about Initial Coin Offering (ICO) in this guide. This guide will help beginners to understand the fundraising process using cryptocurrencies.
Sumit Meghani
9 Minutes
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In the world of cryptocurrency, Initial Coin Offerings (ICOs) have emerged as a popular method of fundraising for startups and projects. But what exactly are ICOs, and how do they work?

In this definitive guide, we will explore the concept of ICOs, their history and evolution, the benefits and risks of participating in ICOs, and the factors to consider before investing in an ICO.

What is an ICO?

ICOs, also known as Initial Coin Offerings, are a form of crowdfunding where companies issue digital tokens or coins to raise funds for their projects. 

These tokens are usually built on existing blockchain platforms, such as Ethereum, and can represent various assets or utilities within a project's ecosystem.

Unlike traditional fundraising methods like Initial Public Offerings (IPOs), ICOs allow companies to bypass the lengthy and costly process of going public. 

Instead, they can directly sell their tokens to the public, offering early investors the opportunity to buy tokens at a discounted price before they are listed on cryptocurrency exchanges.

History and evolution of ICOs

The concept of ICOs originated with the launch of Mastercoin in 2013, which raised over 5000 Bitcoin (BTC) in its crowdfunding campaign. This success paved the way for other projects to adopt the ICO model, leading to a surge in popularity in the following years.

In 2017, ICOs reached their peak, with numerous projects raising millions, and sometimes even billions, of dollars in a matter of days. 

However, this period was also marked by a lack of regulation and oversight, resulting in many fraudulent projects and scams that left investors high and dry.

How do ICOs work?

Project Development

Before an ICO, the project team develops a whitepaper. This document outlines the project's purpose, technical aspects, the amount of capital required, how many tokens the project team will hold, the type of money accepted, and the timeline of the ICO campaign.

Token Sale

Once the whitepaper is ready, the project team will announce the ICO date and begin the token sale. Early project enthusiasts, also known as the 'early bird investors,' will buy tokens in this phase. 

If the money raised does not meet the project's requirements, the ICO is deemed unsuccessful, and the money is returned to the investors.

Token Distribution

If the ICO campaign reaches its funding goal, the tokens are distributed to investors, and the project team uses the funds to further the project development.

In return for their investment, participants receive a certain number of tokens, which can later be traded on cryptocurrency exchanges or used within the project's ecosystem. 

The value of these tokens can fluctuate, offering investors the potential for significant returns if the project succeeds.

Benefits and risks of participating in ICOs

Participating in ICOs can offer several benefits for investors but it also comes with few risks. Let’s understand the key benefits and risks of ICO investments.

Benefits

1. Investment Opportunity: ICOs present an opportunity to invest in promising projects at the ground level. If the project succeeds, the token value can rise substantially, leading to significant returns.

2. Democratized Funding: ICOs allow anyone in the public to contribute to the project. This is unlike traditional investment methods, often limited to accredited investors.

3. Fostering Innovation: ICOs provide a platform for innovative projects to get the funding they need to develop their ideas.

Risks

1. Lack of Regulation: While some regulation exists, the ICO space still remains somewhat unregulated, which can expose investors to fraudulent projects.

2. Market Volatility: Cryptocurrencies are known for their volatility. The value of tokens bought during an ICO can decrease significantly.

3. Project Failure: As with any investment in a new project, there's always the risk that the project will not succeed, leading to a loss of investment.

Factors to consider before investing in an ICO

Before investing in an ICO, there are several factors that you should consider to make an informed decision. 

Firstly, evaluate the project's whitepaper and roadmap to understand its goals, vision, and feasibility. Look for a strong team with relevant experience and a clear plan for execution.

Additionally, consider the market potential of the project and its competitive advantage. Does the project solve a real-world problem or offer a unique solution? Assess the project's token economics and distribution model to ensure fairness and long-term sustainability.

Lastly, pay attention to the project's community and investor relations. A strong and supportive community can contribute to the project's success, while poor communication or lack of transparency can be red flags.

Where to find initial coin offerings?

Keeping track of new coin launches in the dynamic world of cryptocurrencies can be a challenging task, but with the right tools and resources, you can stay up-to-date. 

Various cryptocurrency exchanges like Coinbase, Gemini, and Kraken often list new tokens and provide updates about upcoming launches on their platforms. 

Crypto market data aggregators such as CoinGecko and CoinMarketCap serve as comprehensive resources for information about new coin listings.

Remember, investing in ICOs involves risk. The suggestions are not investment advice, but merely resources to monitor. Always conduct thorough research and due diligence before investing in any ICOs.

Tips for successful participation in ICOs

Participating in an ICO can be an exciting and potentially lucrative opportunity, but it's important to approach it with caution and follow some best practices. Here are some tips for successful participation in ICOs:

  • Conduct thorough research: Read the project's whitepaper, evaluate its team and advisors, and assess its market potential before making any investment decisions.
  • Diversify your investments: Spread your investments across multiple ICOs to mitigate risk. Avoid putting all your eggs in one basket.
  • Stay informed: Keep up-to-date with the latest news and developments in the cryptocurrency industry. Follow reputable sources and join communities to stay informed about upcoming ICOs and market trends.
  • Set a budget: Determine how much you are willing to invest in ICOs and stick to your budget. Avoid investing more than you can afford to lose.
  • Use secure wallets: Store your tokens in secure wallets to protect them from hacks and theft. Consider using hardware wallets for added security.

ICO regulations and legal considerations

With the rise of ICO scams and fraudulent projects, regulatory bodies around the world have started taking action to protect investors and promote transparency in the ICO market. 

Countries like the United States, Switzerland, and Singapore have issued guidelines and regulations for ICOs, imposing stricter requirements on projects and enhancing investor protection.

Before participating in an ICO, it's crucial to familiarize yourself with the regulatory landscape in your jurisdiction. 

Understand the legal considerations and requirements for both the project and the investors. This will help you make informed decisions and avoid potential legal pitfalls.

Future of ICOs in 2023 and beyond

As we look ahead to 2023 and beyond, the future of ICOs remains uncertain. While ICOs have revolutionized fundraising in the cryptocurrency space, they have also faced criticism and regulatory scrutiny due to the prevalence of scams and fraudulent projects.

In response to these challenges, we can expect to see increased regulation and oversight in the ICO market. 

Regulatory bodies around the world are working to establish guidelines and frameworks to protect investors and weed out fraudulent projects. 

This regulatory clarity could help to restore confidence in the ICO market and attract more traditional investors.

Furthermore, we may witness the emergence of new fundraising models that address the shortcomings of ICOs. 

Security Token Offerings (STOs) and Initial Exchange Offerings (IEOs) are already gaining traction as alternative fundraising methods that offer increased investor protection and compliance with existing regulations.

Frequently Asked Questions

Q1. How are ICOs different from STOs and IEOs?

While ICOs (Initial Coin Offerings), STOs (Security Token Offerings), and IEOs (Initial Exchange Offerings) are all fundraising methods in the crypto space, they differ in their regulatory frameworks and the rights they offer to investors.

Q2. Are all ICOs legal?

The legality of ICOs depends on the regulatory framework of each country. Some countries have banned ICOs, while others have regulated them. It's essential to check the legal status of ICOs in your country before participating.

Q3. What happens to the funds if the ICO doesn't reach its target?

Typically, if an ICO does not reach its funding target, the raised funds are returned to the investors. This process, known as a "refund," is usually outlined in the project's whitepaper.

Q4. How can I participate in an ICO?

To participate in an ICO, you typically need to create an account on the ICO's official website, go through a Know Your Customer (KYC) process, and then send your investment (often in the form of Bitcoin or Ethereum) to a designated address.

Q5. Are ICOs a good investment?

Investing in ICOs can be high-risk, high-reward. While some ICOs have delivered impressive returns, others have led to significant losses. It's crucial to conduct thorough research and consider your risk tolerance before investing in an ICO.

Q6. Can ICOs make you rich?

While it's true that some investors have made substantial profits from successful ICOs, it's essential to understand that investing in ICOs is not a guaranteed way to get rich. Many ICOs fail or are scams. Due diligence and a solid understanding of the project are crucial before investing.

Q7. What's the role of a token in an ICO?

The token issued in an ICO often serves as the utility token for the project's ecosystem. They can represent access rights to a service provided by the project or can be used for transactions within the project's platform.

Q8. How can I spot an ICO scam?

Signs of a potential ICO scam can include unrealistic promises of returns, lack of transparency, an anonymous or inexperienced team, lack of a comprehensive whitepaper, and lack of third-party audits or involvement of recognized crypto exchanges.

Conclusion

ICOs have played a vital role in the growth of the cryptocurrency industry by providing an innovative way to fund new projects. 

However, like any investment, they come with their risks. With proper due diligence and cautious judgment, participating in an ICO can be an exciting way to engage with the crypto world.

Keep in mind that this guide is only the start of your ICO journey. Always strive to deepen your understanding, stay informed about industry changes, and make decisions that align with your risk tolerance and investment goals. 

Happy investing!

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Crypto Basics

How to Find 100x Altcoins Before They Explode | Token Metrics Moonshot Guide

Token Metrics Team
8 min

In the world of cryptocurrency, the term “moonshot” isn’t just slang—it’s the dream. A moonshot is that rare token that delivers 100x or even 1000x returns, turning small investments into massive profits. But the real question is: how do you find these altcoins before they explode?

In this guide, we’ll break down what moonshots are, how they work, and most importantly, how to use Token Metrics—the leading AI-powered crypto analytics platform—to discover hidden gems before the crowd catches on.

What Are Moonshot Altcoins?

Moonshots are low market cap altcoins with high growth potential. These tokens often start under the radar, trading at fractions of a cent, and then experience explosive price action fueled by community hype, technical breakthroughs, or big news.

Common Traits of Moonshot Altcoins:

  • Market Cap < $50M – Small enough to grow exponentially
  • High Volatility – Swings of 20–100% daily are not unusual
  • Speculative Narrative – Often driven by trend cycles like AI, DePIN, or meme coin mania
  • Community Driven – Strong social momentum via X (Twitter), Telegram, or Discord
  • Limited Listings – Usually launched on decentralized exchanges (DEXs) before hitting major CEXs

These tokens carry high risk but also high reward. Timing and information are everything—and that’s where Token Metrics comes in.

How Moonshot Altcoins Work

The mechanics behind a moonshot typically follow a cycle of accumulation, hype, breakout, and profit-taking:

  1. Early Accumulation – Smart money (including whales and insiders) buys in at low prices.
  2. Volume Spike – Trading activity picks up as new investors notice price movements.
  3. Parabolic Move – Price jumps rapidly due to FOMO and social media hype.
  4. Peak & Correction – Early buyers take profits, causing volatility or sharp retracement.

Catching the token in Phase 1 or 2 is crucial. If you're entering during the parabolic move, the risk/reward ratio is much worse.

That’s why traders and investors rely on data and AI-powered tools like Token Metrics to identify moonshots before they explode.

How to Use Token Metrics to Find Moonshots

Token Metrics offers a dedicated Moonshots feature powered by machine learning models trained on thousands of historical signals. It helps you find high-potential altcoins before they go mainstream.

Here’s a step-by-step guide to finding moonshot tokens using Token Metrics:

✅ Step 1: Go to the Ratings Page

  • From your Token Metrics dashboard, navigate to the “Ratings” tab.
  • This is where tokens are scored using Trader Grade and Investor Grade, based on factors like:
    • Technical indicators
    • On-chain activity
    • Market momentum
    • Social sentiment

Trader Grade is especially important for identifying short-term opportunities and moonshot candidates.

✅ Step 2: Click on the “Moonshots” Tab

Inside the Ratings page:

  • Click the “Moonshots” tab at the top.
  • This filters tokens identified by the platform’s AI as having short-term explosive potential.

These are not random picks—they are selected based on:

  • Sharp trader grade increases
  • Unusual volume and price action
  • Sentiment spikes
  • Market cap vs. performance anomalies

The Moonshots page refreshes in real-time to capture fast-moving opportunities.

✅ Step 3: Review Key Metrics

Each token listed in the Moonshots section includes crucial data to guide your decisions:

  • Trader Grade (with % change over time)
  • 24-Hour Trading Volume – Helps gauge interest and momentum
  • Market Cap – Smaller cap = higher potential upside
  • Date of Entry – Know exactly when the token was flagged
  • Live ROI Since Moonshot – See how it’s performed since it was listed

Want to see past winners? Just switch to “Past Moonshots” to view previous AI picks and how they performed over 7–14 days. Many tokens in this category have delivered 5x–20x returns in a matter of days.

✅ Step 4: Choose a Token to Explore

Click on any token from the list to open its Token Details Page.

Here, you can:

  • View a real-time price chart
  • Read a breakdown of fundamentals, including tokenomics, roadmap, and sector
  • See top holders (whales, insiders, or project wallets)
  • Review technical indicators, volume trends, and volatility

This deep-dive view gives you everything you need to make an informed decision—not just guesswork.

✅ Step 5: Buy in Seconds

Once you’ve done your due diligence:

  • Click the “Buy” button directly on the Moonshots page.
  • This opens a swap widget that connects to top DEXs.
  • Choose your wallet, confirm the swap, and you’re done—no need to leave the platform.

This seamless process saves time and allows you to act quickly in a fast-moving market.

Why Token Metrics Is the Best Tool for Moonshot Hunting

Finding 100x altcoins is about timing, data, and confidence. Token Metrics gives you all three:

🔍 Data-Backed Confidence

No more relying on anonymous influencers or Telegram groups. Token Metrics backs every moonshot with quantifiable metrics.

🧠 AI-Powered Predictions

The platform’s models constantly analyze price, volume, sentiment, and chain activity to spot anomalies and early breakouts.

📈 Transparent Track Record

You can review past Moonshots and their ROI—transparency that few platforms offer.

💡 Trade-Ready UI

With integrated swap functionality, you can go from discovery to execution in under a minute.

Final Thoughts

Finding the next 100x altcoin is never easy—but with the right tools, your odds improve dramatically.

Moonshots are real, and they happen frequently in crypto. But they’re only lucrative if you find them early, analyze them rationally, and manage your risk.

With Token Metrics, you don’t have to chase hype—you can rely on real-time analytics, AI-powered ratings, and actionable insights to guide your moonshot hunting.

If you're serious about catching the next 100x gem, start using Token Metrics today.

🚀 Start your free trial and unlock the Moonshots tab at TokenMetrics.com

Research

Andrena and the Rise of DePIN: Decentralized Internet in 2025

Token Metrics Team
8 min

Introduction:
Decentralized Physical Infrastructure Networks (DePINs) are rapidly emerging as one of the most transformative sectors in the blockchain space. In 2025, projects like Andrena are pushing the boundaries of what’s possible by bridging real-world hardware with decentralized protocols. This blog takes a closer look at the DePIN thesis, Andrena’s approach, and why this project is on the radar of top investors and analysts.

What Is DePIN?

DePIN stands for Decentralized Physical Infrastructure Networks. It refers to blockchain-powered networks that coordinate real-world infrastructure using token-based incentives. Use cases include:

  • Wireless internet (e.g., Helium)
  • Sensor networks (e.g., WeatherXM)
  • Storage and compute (e.g., Filecoin, Akash, Arweave)
  • Energy grids (e.g., PowerPod)

In short, DePINs decentralize infrastructure deployment and management using blockchain-based coordination tools.

Why DePIN Matters in 2025

  1. Infrastructure Gaps: Billions remain unconnected to the internet or lack access to basic digital services. DePINs offer a way to close these gaps without reliance on centralized telecoms.
  2. Token Incentives for Network Participation: Hardware operators are rewarded for contributing bandwidth, compute, or coverage—creating a new economic model.
  3. Real-World Utility: Unlike speculative tokens, DePIN projects often provide visible, tangible value from day one.

Introducing Andrena: The Helium of the Internet?

Andrena is a DePIN project building a decentralized internet backbone through a combination of physical devices and blockchain protocols. The project is developing a hardware device called Black Box, expected to launch in July.

Key features:

  • Distributed, peer-to-peer wireless coverage
  • Web3 native incentives for node operators
  • No reliance on centralized ISPs
  • Tentative deployments in New York City, Mexico City, and Accra
  • Deep integration with Helium Network and its infrastructure

Andrena aims to give individuals and communities the power to run their own internet access points and be compensated in a decentralized system.

Why It’s Generating Buzz

Token Metrics researchers flagged Andrena as a top pick for long-term infrastructure exposure. Here's why:

  • Backed by Top VCs: In its upcoming Series B, Andrena is reportedly raising funds from major firms including Polychain Capital, Archetype, Wintermute, and Coinbase Ventures.
  • Mass Market Vision: The goal is not just to serve crypto-native users, but also everyday consumers who simply want affordable, decentralized internet access.
  • Multi-layered Integration: Andrena will offer both physical routers and a browser extension, enabling different levels of participation.

Strategic Partnerships and Rollout

The project is currently in soft-launch mode with localized pilots and is pursuing exchange listings later this year. While details remain limited, the focus is on building a global decentralized ISP layer—a radical shift from the existing internet access model.

Why Andrena Could Succeed Where Others Struggled

Previous attempts at decentralized internet often failed due to:

  • Poor hardware UX
  • Limited adoption outside of crypto users
  • Unclear monetization models

Andrena appears to be addressing these pain points with:

  • Consumer-grade devices
  • Partner integrations (e.g., Helium)
  • Clear token utility tied to network usage and coverage
  • A well-capitalized, experienced founding team

Risks and Unknowns

As with all early-stage infrastructure projects, there are risks:

  • Uncertain regulatory frameworks around ISPs
  • Capital intensity of hardware production and distribution
  • Network growth dependent on physical deployment
  • Limited token utility details at this stage

Investors and builders should stay informed as more information becomes public.

How Token Metrics Is Tracking DePIN Growth

The Token Metrics platform is actively monitoring the DePIN space through metrics such as:

  • TVL (Total Value Locked) in related ecosystems
  • Developer activity and GitHub velocity
  • On-chain signal strength and token accumulation
  • Fundamental and technical ratings

Projects like Andrena and its ecosystem partners are closely watched for early indicators of momentum.

Final Thoughts

DePIN is one of the most compelling frontiers in crypto. It offers real-world, real-time applications that go far beyond speculation. Andrena is at the center of this movement, blending telecom hardware, Web3 incentives, and global deployment.

While it's still early, the signs are promising. From reputable backers to ambitious global plans, Andrena is a project worth watching in 2025 and beyond.

Research

Meme Coins in 2025: Why They’re Still Outperforming the Crypto Market

Token Metrics Team
8 min

Introduction:
Even in a sluggish crypto market, meme coins continue to outperform many other asset classes. In 2025, these highly speculative assets are not only surviving—some are thriving. This blog examines the current state of the meme coin market, what’s driving the activity, and how on-chain data and crypto analytics can help decode the chaos.

Meme Coins: Still Relevant in 2025?

Despite a broadly bearish macro environment, meme coins remain among the few bright spots in the crypto market. In the latest Token Metrics research webinar, several meme tokens showed outsized returns, including:

  • Gorbagana – up over 50% in a day
  • Useless Coin – jumped 40% in 24 hours
  • Startup Coin – nearly 9x returns over the past month

These tokens operate at low market caps and often launch with little or no formal whitepaper or utility. However, the power of narrative, social engagement, and rapid speculation continues to drive short-term gains.

Why Meme Coins Are Performing in a Bear Market

1. Low Liquidity, High Volatility:
Small-cap meme tokens can easily generate parabolic moves with modest capital inflows.

2. Community-Led Narratives:
Tokens like Useless Coin and Startup thrive on viral momentum from crypto-native communities, particularly on X (Twitter) and Telegram.

3. Whale Activity as a Signal:
Token Metrics analysts observed that whales have been accumulating select meme coins. This isn’t an endorsement—but it’s a data point. Monitoring on-chain whale behavior offers clues about where smart money is moving.

The Gobagana Case Study

Gobagana was cited as a high-risk Solana fork with minimal public information, yet it rapidly gained traction. On-chain analysis revealed:

  • Whale wallets accumulating in the early phase
  • Early VC insiders (e.g., those connected to Big Brain VC) engaging with the token
  • Rapid social engagement despite a small follower base

The takeaway? Even opaque meme coins can trigger major rallies—particularly if accumulation patterns align with social volume.

Risk Management and Red Flags

The meme coin market is not without risk. The Token Metrics team emphasized several cautions:

  • Illiquidity: Many meme tokens have low volume and limited exchange listings.
  • Exit scams or soft rugs: Teams can abandon the project after price pumps.
  • Price discovery volatility: Tokens may have no clear valuation baseline and can retrace sharply.

As such, these assets are often best approached with a high-risk tolerance and clear entry/exit rules.

How to Track Meme Coins Like a Quant

Using crypto analytics platforms like Token Metrics can help make sense of meme coin volatility. Tools that help include:

  • Real-time sentiment analysis
  • Whale wallet tracking
  • Price-to-volume anomaly detection
  • Bullish/bearish signal tracking

In 2025, data is more important than hype. While memes may dominate the narrative, only data reveals when the momentum shifts.

Meme Coins vs. Infrastructure Projects

Interestingly, while meme coins have been surging, many infrastructure or protocol tokens remain flat. This divergence suggests that retail attention is still focused on short-term speculation.

That said, once Bitcoin breaks key resistance levels, we could see capital rotate into AI, DeFi, and infrastructure themes. Meme coins may be the “canary in the coal mine” indicating renewed retail appetite.

Final Thoughts

Meme coins remain the wild west of crypto—but they aren’t going away. In fact, they’re becoming more sophisticated, with deeper liquidity pools, faster launches, and increased integration with social media bots and automated token creators.

As always, meme coin trading demands discipline, skepticism, and a robust toolkit. Watch the whales, follow the data, and never trade what you don’t understand.

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