Crypto Basics

Crypto HODL: The Long-Term Investment Strategy for Building Wealth in 2025

Learn the meaning of HODL in crypto, why it works, and how to build a long-term cryptocurrency portfolio in 2025 with AI-powered insights.
Token Metrics Team
6 min
MIN

Introduction to HODL

If you’ve spent any time in cryptocurrency communities, you’ve likely seen the term HODL. Originally a misspelling of “hold” on an online Bitcoin forum in 2013, HODL has become much more than a typo—it’s now a core investment philosophy for crypto enthusiasts worldwide.

In 2025, HODLing remains one of the most effective long-term strategies for building wealth in cryptocurrency. By holding onto fundamentally strong assets through market volatility, investors can capture long-term gains while avoiding emotional, short-term trading mistakes. This article explores what HODLing means, why it works, the best assets to HODL, and how platforms like Token Metrics can help optimize your strategy.

What Does HODL Mean?

HODL means buying and holding cryptocurrency for an extended period, regardless of short-term price fluctuations. Unlike traders who attempt to time the market, HODLers adopt a long-term mindset, trusting that the value of quality assets will increase over time.

This strategy is rooted in the belief that blockchain technology and digital assets are here to stay, and that short-term market noise shouldn’t derail long-term conviction.

The Psychology Behind HODLing

Crypto markets are notoriously volatile, with sudden price swings that can lead to emotional decision-making. HODLing combats this by:

  • Avoiding Panic Selling: Reducing the risk of selling at a loss during downturns.
  • Maintaining Discipline: Encouraging investors to stick to their long-term plans.
  • Embracing Market Cycles: Understanding that crypto goes through bull and bear phases, but strong assets tend to recover and grow over time.

By committing to HODLing, investors can overcome emotional biases and stay focused on their long-term goals.

Why HODL Works in 2025

  1. Capturing Long-Term Gains:
    Historically, assets like Bitcoin and Ethereum have rewarded long-term holders with substantial returns, despite short-term volatility.

  2. Lower Trading Costs:
    By minimizing active trading, HODLers save on transaction fees and reduce tax implications from frequent trades.

  3. Compounding Growth:
    Holding allows you to benefit from price appreciation and participate in opportunities like staking or earning yield on your crypto.

  4. Simplicity:
    HODLing is straightforward—buy quality assets, store them securely, and wait.

Best Cryptocurrencies to HODL in 2025

While any coin can be HODLed, the best long-term candidates are projects with strong fundamentals, proven track records, and growing ecosystems:

  • Bitcoin (BTC):
    Known as digital gold, Bitcoin remains the most secure and widely adopted cryptocurrency, making it a cornerstone of any HODL portfolio.

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  • Ethereum (ETH):
    As the leading smart contract platform, Ethereum powers thousands of decentralized applications and remains a dominant force in DeFi and NFTs.

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  • Token Metrics AI (TMAI):
    An innovative AI-driven analytics token that combines blockchain and artificial intelligence, helping investors make smarter decisions.

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These coins offer long-term growth potential, making them excellent candidates for a HODL strategy.

How to Build a Successful HODL Strategy

  1. Do Your Research:
    Focus on coins with real-world utility, active development teams, and strong communities.

  2. Diversify Your Holdings:
    Don’t put all your funds into one asset. Balance between large-cap (BTC, ETH) and emerging tokens (AI coins, Layer 2 solutions).

  3. Use Token Metrics for Insights:
    Leverage AI-powered analytics to evaluate assets, get coin ratings, and track portfolio performance. Token Metrics provides data on over 80 key metrics per token, helping you choose the right assets to HODL.

  4. Secure Your Assets:
    Use hardware wallets for long-term storage and enable two-factor authentication (2FA) on exchange accounts.

  5. Rebalance Periodically:
    While HODLing implies holding for the long term, periodic rebalancing ensures your portfolio remains aligned with your investment goals.

HODLing vs. Active Trading

While active trading can generate quick profits, it also comes with higher risks and costs. Here’s how HODLing compares:

  • Less Stressful: You’re not glued to charts or reacting to every market dip.
  • Lower Fees: Fewer transactions mean reduced trading costs.
  • Higher Long-Term Success: Most active traders underperform long-term HODLers over extended periods.

Platforms like Token Metrics can complement both approaches by providing trading signals and long-term portfolio analytics, helping you decide when (and if) you should adjust your positions.

Risks of HODLing

While HODLing is effective, it’s not without challenges:

  • Extended Bear Markets: Prices may stay low for months or years.
  • Project Failures: Some tokens may not survive long term, making research critical.
  • Opportunity Cost: Holding may cause you to miss out on short-term trading opportunities.

To mitigate these risks, rely on data-driven tools like Token Metrics to ensure you’re holding the right mix of assets.

The Role of Token Metrics in HODLing

Token Metrics is a powerful platform for long-term crypto investors, providing:

  • AI-Driven Coin Ratings: Helping you identify which assets are worth holding.
  • Trend Analysis: Detecting when market conditions shift.
  • Portfolio Optimization: Offering insights to keep your HODL strategy on track.

By leveraging AI analytics, Token Metrics makes HODLing smarter, ensuring you’re invested in assets with strong fundamentals and growth potential.

Practical Tips for HODLers

  • Start with Blue Chips: Build a foundation with Bitcoin and Ethereum.
  • Add Growth Assets: Include promising altcoins like TMAI and Layer 2 scaling tokens.
  • Ignore Market Noise: Stay focused on the big picture.
  • Set Clear Goals: Define your time horizon and risk tolerance.
  • Stay Informed: Use platforms like Token Metrics to monitor your portfolio and adjust as needed.

Conclusion

HODLing isn’t just a meme—it’s a time-tested strategy for building wealth in crypto. By holding onto fundamentally strong assets, you can capture long-term growth while avoiding the emotional traps of active trading.

In 2025, pairing HODLing with AI-powered insights from Token Metrics gives you an edge—helping you select the right assets, manage risk, and stay committed to your investment plan. Whether you’re a beginner or a seasoned investor, HODLing remains one of the simplest and most effective ways to build wealth in the dynamic world of cryptocurrency.

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Token Metrics Team
Token Metrics Team

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Research

Top Free APIs for Reliable Crypto Statistics: A Developer’s Guide

Token Metrics Team
7
MIN

Whether you’re a crypto enthusiast building a portfolio tracker, a data scientist enhancing your research with blockchain statistics, or a developer powering an AI agent with on-chain data, the right API can unlock game-changing insights without hefty costs. As access to transparent crypto data becomes increasingly important, many turn to free APIs to gather reliable stats on digital assets—yet navigating the options can be daunting. In this guide, we break down some of the best free APIs for crypto statistics, what to consider when choosing one, and how developers leverage these tools for research, analytics, and building smarter applications.

Understanding Crypto APIs and Why They Matter

A crypto API (Application Programming Interface) serves as a bridge between live blockchain data and your application or research workflow. These interfaces allow you to fetch real-time prices, historical charts, market capitalization, trading volumes, on-chain metrics, and sometimes deep project statistics. Unlike manual data collection, APIs automate the process, saving vast amounts of time and reducing human error. As web and AI applications increasingly rely on real-time digital asset data, choosing trustworthy and feature-rich APIs is critical for accuracy and efficiency.

  • Real-time stats: APIs enable on-demand access to fast-moving market data across hundreds or thousands of tokens, exchanges, and blockchains.
  • Historical analytics: Developers and analysts can retrieve time-series data for backtesting or portfolio analysis.
  • On-chain insights: Some APIs focus on network activity, token holders, or smart contract interactions—critical for blockchain research and AI models.

Best Free Crypto APIs for Stats: Comparing Top Choices

Not all free APIs are equal. Here are some reputable platforms that provide complimentary tiers for accessing crypto stats, with a brief overview of their strengths:

  1. CoinGecko API: Widely used for its open and generous free tier, CoinGecko offers real-time prices, historical data, market cap, volume, and metadata for thousands of coins. Its robust documentation and community support make integration straightforward for beginners and pros.
  2. CoinMarketCap API: Backed by a vast database, CoinMarketCap delivers real-time and historical market data for tracked assets, with basic statistics available on its free plan. Request limits are lower than some competitors, but it’s useful for basic queries.
  3. CryptoCompare API: Provides aggregated price feeds, exchange data, coin ratings, and social sentiment—great for broad coverage. Its free plan comes with limited calls and fewer custom features versus paid tiers.
  4. Blockchain.com Data API: Focused on Bitcoin network metrics (hash rate, block details, raw transactions), this API is perfect for on-chain analytics, albeit limited to BTC.
  5. Token Metrics API: For developers wanting to go beyond standard stats, the Token Metrics API offers a free tier for real-time prices, trading signals, AI-powered analytics, and on-chain data in a single endpoint. It’s designed for advanced research and integration with AI agents.
  6. Messari API: Delivers in-depth fundamental data, project profiles, and select statistics via its free tier. Messari’s API is a favorite for those seeking fundamental, non-price metrics.
  7. Glassnode API (Community Tier): Excellent for network analytics and on-chain visualization—limited to select metrics but highly useful for technical research.

Each API varies in terms of available endpoints, usage limits, latency, and scope. For many projects, especially AI-driven tools and bots, evaluating these criteria is just as important as price.

Key Criteria: How to Evaluate a Free Crypto Statistics API

Before selecting an API, developers and data analysts should apply a systematic framework to ensure the tool matches their use case. Consider:

  • Data coverage: Does the API offer all needed endpoints—prices, volumes, on-chain stats, project metadata?
  • Reliability: Look for uptime records, user reviews, and community trust. Frequent outages or unmaintained APIs might undermine your project.
  • Rate limits: Free plans often cap daily or minute-by-minute requests. Ensure these align with your data frequency needs (e.g., real-time vs. periodic updates).
  • Data freshness: Latency matters. Markets move fast, so choose APIs that minimize lag in delivering updates.
  • Documentation and support: Good docs speed integration and reduce errors. Community forums or Discord support are big pluses for troubleshooting.
  • Special features: Some APIs offer unique endpoints for social sentiment, AI signals, on-chain analytics, or cross-chain support.

Researching these factors upfront will help avoid integration headaches later.

Practical Ways to Use Free Crypto Stat APIs

Free APIs empower a variety of users beyond developers—from quant researchers to hobbyists, and even AI tool builders. Some common applications include:

  • Portfolio analytics tools: Fetch live balances and historical prices for asset management dashboards.
  • Market research bots: Build automated scrapers or AI agents that track trending assets and network activity.
  • Academic research: Gather historical, social, and on-chain datasets for blockchain or financial research papers.
  • On-chain anomaly detection: Monitor large transactions and changes in network metrics to surface suspicious or significant activity.
  • Trading signal development: Test quantitative strategies using historical stat APIs—always in a research context (avoid investment advice).

Free APIs are especially valuable for prototyping or academic work, allowing experimentation without financial barriers.

Limitations and Considerations for Free Crypto APIs

While many free APIs are robust, it’s vital to recognize their limits:

  • Restricted features: Advanced endpoints (like deep on-chain analytics or AI predictions) may require paid access or have throttled response times on free plans.
  • Rate restrictions: Heavy use—such as running a live trading bot—may exceed free limits, resulting in failed requests or delayed data.
  • Data accuracy: Verify data sources, as inconsistencies can occur in community-maintained APIs.
  • Longevity and support: Free APIs may change terms or sunset endpoints with little warning; it’s smart to plan for redundancy or migrate to paid tiers if scaling a critical project.

Always monitor usage and test with sample queries before deeply embedding an API into your application stack.

Build Smarter Crypto Apps & AI Agents with Token Metrics

Token Metrics provides real-time prices, trading signals, and on-chain insights all from one powerful API. Grab a Free API Key

Frequently Asked Questions

What can I do with a free crypto stats API?

Free APIs allow you to retrieve real-time prices, historical price charts, market capitalization, volume stats, and sometimes deep on-chain or social data. Common use cases include research dashboards, portfolio tracking, market research bots, and academic studies.

How does free API data differ from paid API data?

Paid APIs often offer higher request limits, lower latency, access to premium or advanced endpoints (such as AI signals or on-chain analytics), and priority support. Free APIs typically have limited features but are sufficient for basic research and prototyping.

What are the main limitations of free crypto APIs?

Key limitations include lower request limits, restricted access to certain data types, potential delays in data refresh, and fewer customization options. Some free APIs may also reduce support or sunset features without notice.

How do I find the best API for my crypto project?

Assess your needs: data types, frequency, project scale, and supported tokens or blockchains. Compare APIs on criteria like data coverage, uptime, rate limits, and ease of integration. Experiment with sample calls and consult developer communities for reviews.

Always review API terms of use and attribution requirements. Some APIs restrict redistribution or commercial use on free plans. Ensure compliance, especially if embedding data into public or monetized projects.

Disclaimer

This article is for informational and educational purposes only. It does not constitute investment advice, endorsement, or a recommendation. Always do your own due diligence and consult a professional before using financial or blockchain data in critical applications.

Research

Choosing the Best API for Institutional Crypto Analytics

Token Metrics Team
6
MIN

In today’s rapidly evolving digital asset landscape, institutions require access to secure, fast, and reliable analytics. The right application programming interface (API) can determine how effectively asset managers, risk teams, and research desks process vast volumes of crypto data. While hundreds of APIs claim to deliver comprehensive analytics, only a select few offer the depth, infrastructure, and granularity needed for institutional decision-making. So, how do you identify which API is best for institutional-level crypto analytics?

Key Institutional Requirements for Crypto Analytics APIs

Institutions face unique analytics needs compared to retail participants. Core requirements cut across:


     

     

     

     

     

     


The ideal API brings together standardized endpoints, dedicated support, and tooling to enable advanced research, risk, and portfolio management functions.

Overview of Leading APIs for Institutional Crypto Analytics

Let’s explore some of the leading contenders in the market based on institutional needs:


     

     

     

     

     

     


While each API has unique strengths, the best fit depends on the institution’s specific research and operational objectives.

Framework for Comparing Crypto Analytics APIs

Given the diversity of provider offerings, institutions benefit from a structured evaluation approach:


     

     

     

     

     

     


Using this checklist, decision makers can align their analytics strategy and tooling to their mandate—be it portfolio monitoring, alpha research, or risk mitigation.

AI’s Impact on Institutional Crypto Analytics APIs

Recent advances in AI and machine learning have transformed how institutions derive insights from crypto markets:


     

     

     


For institutional users, the fusion of traditional data feeds with AI-driven signals accelerates research cycles, strengthens automation, and supports more granular risk monitoring.

Practical Steps for Integrating Institutional Crypto Analytics APIs

Once the API shortlist is narrowed, institutions should:


     

     

     

     

     


Thoughtful integration enables institutions to maximize analytical rigor, improve operational efficiency, and streamline research and trading workflows.

Build Smarter Crypto Apps & AI Agents with Token Metrics

Token Metrics provides real-time prices, trading signals, and on-chain insights all from one powerful API. Grab a Free API Key

FAQ: Institutional Crypto Analytics APIs

What distinguishes a top-tier crypto analytics API for institutions?

Top APIs offer comprehensive high-frequency data, robust uptime, on-chain analytics, and customizable endpoints. They support integration with institutional systems and provide enterprise-level security and support.

Why are on-chain analytics important for institutional investors?

On-chain analytics reveal trends in wallet activity, fund flows, and network health. These insights can help with compliance monitoring, risk assessment, and understanding macro shifts in crypto markets.

How does AI enhance the value of a crypto analytics API?

AI-driven APIs can automate data aggregation, deliver predictive signals, analyze sentiment, and help institutions uncover hidden patterns—enhancing research speed and accuracy.

What sets the Token Metrics API apart from competitors?

The Token Metrics API blends multi-source price, on-chain, and sentiment data with AI-powered analytics for actionable signals, supporting sophisticated institutional workflows.

What challenges might institutions face when integrating crypto analytics APIs?

Key challenges may include harmonizing data formats, managing API limits, ensuring security compliance, and aligning external feeds with internal data pipelines and tools.

Disclaimer

This blog is for informational and educational purposes only. It does not constitute financial, investment, or legal advice. No warranties or endorsements of any API provider, platform, or service, including Token Metrics, are implied. Always conduct your own due diligence before integrating any data tool or service.

Research

Integrating Crypto APIs with Google Sheets and Excel: A Complete Guide

Token Metrics Team
7
MIN

Staying on top of cryptocurrency markets often means harnessing real-time data and powerful analytics. For anyone seeking transparency and automation in tracking digital assets, connecting a crypto API directly to Google Sheets or Excel can transform your workflow. But how does the process actually work, and what are the best practices? Let’s break down the essential steps and considerations for integrating crypto APIs with your favorite spreadsheets, optimizing your data analysis, and ensuring reliability and security.

Choosing the Right Crypto API

The first step is selecting a crypto API suited to your needs. APIs are digital interfaces that let apps and platforms request data from cryptocurrency exchanges or analytics providers. Popular APIs deliver live prices, on-chain data, market caps, historical charts, and blockchain analytics.

  • Open vs. Restricted APIs: Some APIs are public and free; others require API keys and may have rate or usage limits.
  • Data Types: Consider if you need real-time price feeds, historical OHLCV data, on-chain analytics, or sentiment analysis.
  • Reliability & Security: Well-established APIs should offer robust documentation, strong uptime records, and clear usage policies.
  • Compliance: Ensure you use APIs that are legally authorized to distribute the type of crypto data you seek.

Examples of reputable APIs include Token Metrics, CoinGecko, CoinMarketCap, Binance, and CryptoCompare. Some, like Token Metrics, also offer AI-driven insights and advanced analytics for deeper research.

How to Connect a Crypto API to Google Sheets

Google Sheets offers flexibility for live crypto data tracking, especially with tools like Apps Script and the IMPORTDATA or IMPORTJSON custom functions. Here’s a general approach:

  1. Obtain Your API Endpoint and Key: Sign up for your preferred API (such as Token Metrics) and copy your endpoint URL and API key credentials.
  2. Install or Set Up Importer: For public APIs returning CSV data, use =IMPORTDATA(“URL”) directly in a cell. For JSON APIs (the vast majority), you’ll likely need to add a custom Apps Script function like IMPORTJSON or use third-party add-ons such as API Connector.
  3. Write the Script or Formula: In Apps Script, create a function that fetches and parses the JSON data, handling your API key in the request headers if needed.
  4. Display and Format: Run your script or enter your formula (e.g., =IMPORTJSON("https://api.tokenmetrics.com/v1/prices?symbol=BTC", "/price", "noHeaders")). Crypto data will update automatically based on your refresh schedule or script triggers.
  5. Automation & Limits: Be aware of Google’s rate limits and your API plan’s quota; set triggers thoughtfully to avoid errors or blocking.

Sample Apps Script for a GET request might look like:

function GETCRYPTO(url) {
  var response = UrlFetchApp.fetch(url);
  var json = response.getContentText();
  var data = JSON.parse(json);
  return data.price;
}

Change the URL as needed for your API endpoint and required parameters.

How to Connect a Crypto API to Excel

Microsoft Excel supports API integrations using built-in tools like Power Query (Get & Transform) and VBA scripting. Here is how you can set up a connection:

  1. Fetch the API Endpoint and Key: Obtain the endpoint and authorize via headers or parameters as your API documentation describes.
  2. Use Power Query: In Excel, go to Data > Get Data > From Other Sources > From Web. Enter the API URL, set HTTP method (typically GET), and configure authentication, if needed.
  3. Parse JSON/CSV: Power Query will ingest the JSON or CSV. Use its UI to navigate, transform, and load only the fields or tables you need (like price, symbol, or market cap).
  4. Refresh Data: When finished, click Load to bring dynamic crypto data into your spreadsheet. Setup refresh schedules as needed for real-time or periodic updates.
  5. Advanced Automation: For customized workflows (like triggered refreshes or response handling), leverage Excel’s scripting tools or Office Scripts in cloud-based Excel.

Note that Excel’s query limits and performance may vary depending on frequency, the amount of retrieved data, and your version (cloud vs desktop).

Best Practices and Use Cases for Crypto API Data in Spreadsheets

Why use a crypto API in your spreadsheet at all? Here are common scenarios and tips you should consider:

  • Portfolio Tracking: Dynamically update positions, track P/L, and rebalance based on real-time prices.
  • Market & Sentiment Analysis: Import on-chain or social sentiment metrics for enhanced research (available from providers like Token Metrics).
  • Historical Analysis: Pull historical OHLCV for custom charting and volatility tracking.
  • Custom Alerts or Dashboarding: Build automated alerts using conditional formatting or macros if price triggers or portfolio thresholds are breached.
  • Audit and Compliance: Keep timestamped logs or export data snapshots for reporting/transparency needs.

Security Tip: Always keep API keys secure and avoid sharing spreadsheet templates publicly if they contain credentials. Use environment variables or Google Apps Script’s Properties Service for added safety.

Troubleshooting, Rate Limits, and Common Pitfalls

Although spreadsheet integration is powerful, some challenges are common:

  • Rate Limits: Both Google Sheets/Excel and your crypto API will have tiered usage limits—avoid setting updates more frequently than permitted to prevent service interruptions.
  • Parsing Errors: Double-check API documentation for exact JSON/CSV field names required by your formulas or scripts.
  • Data Freshness: Sheet refreshes may lag a few minutes, so always verify the update interval matches your analysis needs.
  • Authentication Issues: If data fails to load, ensure API keys and headers are handled correctly and privileges have not recently changed.
  • Spreadsheet Bloat: Very large data pulls can slow down your spreadsheet—filter or limit queries to only what you truly need.

When in doubt, consult your API provider’s resource or developer documentation for troubleshooting tips and best practices.

Build Smarter Crypto Apps & AI Agents with Token Metrics

Token Metrics provides real-time prices, trading signals, and on-chain insights all from one powerful API. Grab a Free API Key

FAQ: Connecting Crypto APIs to Google Sheets or Excel

Do I need programming knowledge to connect a crypto API?

Basic integrations, like using APIs that return CSV files, can often work without code via built-in data import features. For JSON APIs or custom data endpoints, familiarity with Apps Script (Google Sheets) or Power Query (Excel) is helpful but not strictly required, especially if you use add-ons like API Connector or plug-and-play solutions.

What types of crypto data can I import into spreadsheets?

Supported APIs offer a variety of data: live spot prices, historical price series, market capitalization, volume, on-chain metrics, sentiment scores, and more. The exact data fields depend on each API’s offering and the available endpoints.

How should I keep my API key secure in a spreadsheet?

Never embed plain text API keys in shared or public spreadsheets. In Google Sheets, use script properties or protected ranges; in Excel, store keys locally or use encrypted variables if automating. Always follow your provider’s credential management guidelines.

How frequently does spreadsheet crypto data refresh with APIs?

Refresh frequency depends on your integration setup. Google Sheets custom scripts or add-ons can update as often as every few minutes, subject to service and API rate limits. Excel’s Power Query typically updates manually or based on scheduled refresh intervals you define.

What’s the best crypto API for Google Sheets or Excel?

Choice depends on use case and data depth. Token Metrics is notable for real-time prices, AI-powered analytics, and robust developer support. Other popular choices are CoinGecko, CoinMarketCap, and exchange-specific APIs. Always compare data coverage, reliability, security, and documentation.

Disclaimer

This article is for educational and informational purposes only. It does not constitute financial, legal, or investment advice. Always follow best practices for security and usage when working with APIs and spreadsheets.

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