Crypto Basics

High-Profile Social Media Hacks and Cryptocurrency Scams: How Hackers Are Exploiting Influencers

The cryptocurrency industry has seen a troubling rise in high-profile social media hacks, where attackers compromise the accounts of influential figures to promote fraudulent memecoins.
Token Metrics Team
5 mins
MIN

The Rise of Social Media Hacks in Crypto Scams

The cryptocurrency industry has seen a troubling rise in high-profile social media hacks, where attackers compromise the accounts of influential figures to promote fraudulent memecoins. These incidents deceive unsuspecting investors, causing financial losses and damaging the reputations of those targeted. As hackers refine their techniques, it has become increasingly important for investors to stay informed and cautious.

Notable Crypto Scam Incidents

Nick Robinson’s Account Hacked for Fake Memecoin Promotion

In February 2025, BBC broadcaster Nick Robinson's X (formerly Twitter) account was hijacked to falsely announce the launch of a cryptocurrency called $TODAY on the Solana blockchain. The fraudulent promotion misled his followers into believing he was behind the project, sparking widespread concern about security vulnerabilities on social media. 

Kylian Mbappé’s Social Media Compromised for Scam Token

Football superstar Kylian Mbappé's X account was taken over by hackers who used it to promote $MBAPPE, a fraudulent memecoin. This scam token quickly gained traction, reaching a market capitalization of $460 million before being exposed as a pump-and-dump scheme. 

Drake’s X Account Used to Promote a Fraudulent Memecoin

In December 2024, rapper Drake’s X account was hijacked to push a Solana-based memecoin called $ANITA. The scam generated over $5 million in trading volume before it was identified and removed, demonstrating the power that celebrity endorsements—whether real or fabricated—can have on crypto markets. 

Zach Witkoff’s Account Used to Endorse Fake “BARRON” Token

Hackers also targeted World Liberty Financial co-founder Zach Witkoff, using his social media presence to promote a scam memecoin called BARRON. Even after the fraudulent posts were removed, the token’s price remained relatively stable, highlighting the continued risks posed by these types of schemes. 

The Impact of Crypto Social Media Hacks

These incidents have far-reaching consequences for the cryptocurrency community:

  • Investor Losses – Many investors trust influencer endorsements and suffer financial losses when scam tokens collapse.
  • Erosion of Trust – These scams damage confidence in both social media platforms and the crypto industry as a whole.
  • Regulatory Scrutiny – Authorities are increasingly cracking down on fraudulent activities, leading to potential regulatory changes that could reshape the crypto landscape.

How to Protect Yourself from Crypto Scams

To avoid falling victim to social media-driven crypto scams, consider the following precautions:

Verify Announcements

Always cross-check cryptocurrency endorsements by influencers with official sources before making any investment decisions. If a project appears out of nowhere with an unexpected celebrity endorsement, it may be a scam.

Strengthen Social Media Security

Influencers and key figures in the crypto industry should implement two-factor authentication (2FA) and other security measures to prevent unauthorized access to their accounts.

Stay Informed

Keeping up with crypto security news is crucial. Subscribe to reputable news sources and platforms like Token Metrics to stay ahead of potential threats.

Stay Updated with Token Metrics

The rise of social media hacks promoting fraudulent memecoins serves as a stark reminder of the importance of due diligence in crypto investing. Follow Token Metrics and subscribe to our newsletter to receive expert insights, market updates, and security tips to help you navigate the evolving crypto landscape safely.

By staying informed and vigilant, investors can protect themselves from falling victim to these deceptive schemes and make smarter investment decisions in the ever-changing world of cryptocurrency.

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Token Metrics Team
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Research

Altcoin Season 2025: Why It's Different This Time (And What That Means)

Talha Ahmad
6 min
MIN

The Altcoin Season That Never Came

Traditional crypto market analysis suggests we should be deep into altcoin season by now. Historically, extended bull runs trigger periods where 80-90% of returns come from alternative cryptocurrencies rather than Bitcoin. Yet current data shows only 58% of returns coming from altcoins – surprising for what should be a bull market peak.

This deviation from historical patterns reveals fundamental changes in crypto market structure that most investors are missing.

The Large Cap Rotation Strategy

Instead of broad-based altcoin rallies, 2025 has seen strategic rotation into select large-cap alternatives:

  • Ethereum's rally from $2,300 to nearly $5,000
  • Solana's continued momentum in the memecoin ecosystem
  • Chainlink's enterprise partnership-driven growth
  • Base ecosystem tokens like Aerodrome and Zora gaining institutional attention

This selectivity suggests institutional investors are driving market movements rather than retail speculation. Professional capital focuses on projects with clear value propositions and established track records.

Why Traditional Altcoin Season Metrics Are Failing

The 90% altcoin dominance threshold that historically marked cycle peaks may no longer apply. Several structural changes explain this shift:

Increased Market Sophistication: Institutional participation has reduced the wild speculation that drove previous altcoin seasons.

Regulatory Clarity: Projects with clear regulatory positioning (like ETF-eligible assets) receive disproportionate attention.

Utility Focus: Tokens with actual usage (stablecoins, DEX tokens, infrastructure) outperform purely speculative assets.

Narrative Concentration: Rather than lifting all boats, capital flows to tokens aligned with specific themes (AI, gaming, DeFi infrastructure).

The Extended Cycle Thesis

If traditional altcoin season patterns are broken, crypto cycles may extend longer than historically expected. Previous cycles lasted roughly 4 years, but structural changes suggest 2025-2026 could represent a single extended cycle.

Supporting evidence includes:

  • Continued institutional adoption across multiple asset classes
  • Government and corporate treasury allocations still in early stages
  • Infrastructure development creating new use cases
  • Regulatory framework development enabling broader participation

Gaming and AI: The Sleeper Narratives

While meme coins capture headlines, two sectors are quietly attracting significant institutional investment: gaming and artificial intelligence.

Gaming projects have spent years building AAA-quality experiences, waiting for favorable market conditions to launch. Projects like Star Atlas have continued development through bear markets, potentially positioning them for significant growth during the next narrative cycle.

AI-focused crypto projects have attracted substantial venture funding despite recent price underperformance. This suggests institutional conviction in long-term utility, even as short-term trading favors other sectors.

The New Trading Playbook

Given these structural changes, successful crypto investing requires updated strategies:

Narrative Rotation: Rather than broad altcoin exposure, focus on tokens aligned with current market themes.

Quality Focus: Emphasize projects with real usage, strong teams, and institutional backing over speculative plays.

Shortened Time Horizons: The rapid attention shifts require more active position management rather than long-term holds.

Platform Intelligence: Use analytics tools to identify emerging trends before they become obvious to broader markets.

Stablecoin Infrastructure: The Hidden Opportunity

The emergence of specialized stablecoin blockchains represents one of the most overlooked investment opportunities. Projects like Plasma launching with immediate billion-dollar deposits suggest massive latent demand for improved stablecoin infrastructure.

This sector benefits from:

  • Clear regulatory positioning
  • Obvious utility and demand
  • Institutional backing from established crypto companies
  • Immediate revenue generation rather than speculative value

Preparing for What's Next

Rather than waiting for traditional altcoin season, successful investors should prepare for continued narrative-driven markets. This means:

  1. Building watchlists of quality projects across multiple sectors
  2. Monitoring institutional activity for early trend identification
  3. Maintaining flexibility to rotate capital as narratives shift
  4. Focusing on utility over purely speculative plays

The altcoin season of 2025-2026 won't look like previous cycles. But for investors who adapt their strategies to current market realities, the opportunities may be even greater.

Research

The Pump.fun Revolution: How Streaming Changed Crypto Forever

Talha Ahmad
6 min
MIN

The $2 Million Day That Changed Everything

On a single day in September 2025, Pump.fun generated over $2 million in fees – a 20x increase from their typical $100,000-$150,000 daily average. This explosive growth wasn't driven by market manipulation or celebrity endorsements. Instead, it came from a simple innovation: letting creators stream while launching their tokens.

This represents more than just a technical upgrade. It's the beginning of creator economy crypto.

From Meme Coins to Creator Coins

Pump.fun's new dynamic fee model and streaming integration has created an entirely new category: creator coins. Instead of anonymous meme tokens, creators can now launch personalized tokens while streaming live to their audiences.

The mechanics are elegant:

  • New coins pay higher fees, benefiting early adopters
  • As market cap grows, fees decrease, encouraging broader participation
  • Creators earn directly from their content through token launches
  • Viewers can invest in creators they believe in

Other platforms are taking notice. Bong Fun and additional launchpads are implementing similar streaming features, suggesting this trend will expand across the ecosystem.

The Economics of Attention

What makes this model powerful is how it monetizes attention. Traditional social media platforms capture value from creator content while sharing minimal revenue. Creator coins flip this dynamic, allowing creators to directly monetize their audience engagement through token ownership.

Consider the potential:

  • A successful streamer launches a token during peak engagement
  • Early viewers can purchase tokens, creating immediate liquidity
  • As the creator's content improves, token value increases
  • Viewers are incentivized to promote content they've invested in

This creates a self-reinforcing cycle where content quality, audience engagement, and financial returns align.

Beyond Entertainment: Professional Applications

The streaming coin model extends beyond entertainment. Potential applications include:

Research and Development: Scientists or researchers could fund projects through token sales, with token value tied to research outcomes.

Community Building: Online communities could launch governance tokens during live events, creating immediate stakeholder engagement.

The Broader Market Impact

Pump.fun's success reflects broader market maturation. Rather than relying on speculative bubbles, the platform creates sustainable value by connecting content creation with financial participation.

This model addresses crypto's adoption challenge by making tokens useful rather than purely speculative. When tokens represent participation in creator economies, they gain utility beyond price appreciation.

What This Means for Investors

The creator coin trend suggests several investment strategies:

  1. Platform Investment: Projects building creator economy infrastructure may see significant growth
  2. Early Creator Discovery: Identifying talented creators before mainstream adoption could generate substantial returns
  3. Ecosystem Participation: Engaging with creator tokens as they launch can provide both entertainment value and potential returns

The key is recognizing that creator coins represent a new asset class combining entertainment, community participation, and speculative investment.

Research

Why September 2025 Could Make or Break Your Crypto Portfolio

Talha Ahmad
6 min
MIN

The September Crypto Curse: History Doesn't Lie

September has earned its reputation as crypto's cruelest month. Historical data reveals a stark reality: Bitcoin has posted negative returns in 8 out of the last 12 Septembers. While other months show mixed results, September consistently delivers disappointment to crypto investors.

But this September feels different.

The Trump Factor: Politics Meets Crypto

The cryptocurrency landscape shifted dramatically with the launch of World Liberty Financial (WLFI), the Trump family's ambitious DeFi project. Despite initial hype, the token's launch revealed both the power and peril of celebrity-backed crypto ventures.

Key takeaways from the WLFI launch:

  • The Trump family reportedly owns a third of the token supply, generating approximately $3 billion on launch
  • Initial price volatility saw the token briefly touch $1 before correcting to around $0.20
  • Pre-market trading had already satisfied much of the initial demand, leading to immediate selling pressure

The political crypto narrative is expanding beyond Trump. California Governor Newsom is reportedly considering launching his own token, potentially creating a "Democrats vs. Republicans" dynamic in the meme coin space.

The Ethereum Revolution: Why ETH Is Stealing Bitcoin's Thunder

While Bitcoin struggles with its September curse, Ethereum is experiencing unprecedented institutional adoption. August 2025 marked a turning point:

  • Ethereum ETFs attracted $3.69 billion in inflows during August alone
  • Bitcoin ETFs saw $800 million in outflows during the same period
  • 3.4% of Ethereum's total circulating supply is now held by treasury companies

This institutional rotation from Bitcoin to Ethereum signals a fundamental shift in how professional investors view crypto assets. Tom Lee's bold prediction of Ethereum reaching $12,000-$16,000 by year-end no longer seems unrealistic given this institutional momentum.

The Stablecoin Infrastructure Boom

Perhaps the most overlooked trend is the emergence of stablecoin-focused blockchain infrastructure. Projects like Plasma are launching dedicated Layer 1 networks for zero-fee USDT transfers, directly challenging Tron's dominance in stablecoin transactions.

This infrastructure boom represents crypto's maturation from speculative asset to practical financial tool. When billion-dollar deposits flow into new platforms within days of launch, it signals genuine institutional confidence.

Trading Strategy for the New Market Reality

The old "buy and hold" crypto strategy is dead. Today's market demands active narrative trading:

  1. Monitor trending tokens through analytics platforms
  2. Rotate positions based on momentum and attention
  3. Exit when momentum shifts, not when trends turn bearish
  4. Focus on large caps with strong fundamentals during uncertain periods

The market has become increasingly narrative-driven, rewarding traders who can identify and ride emerging themes rather than those who hope for long-term appreciation.

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