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Top Influencers/KOLs (Twitter, YouTube, TikTok) 2025

The 10 best crypto influencers & KOLs for 2025—who to follow, why they matter, and how to pair them with Token Metrics for smarter decisions.
Sam Monac
7 min
MIN
Index

Why Crypto Influencers & KOLs Matter in September 2025

The flood of information in crypto makes trusted voices indispensable. The top crypto influencers 2025 help you filter noise, spot narratives early, and pressure-test ideas across Twitter/X, YouTube, and TikTok. This guide ranks the most useful creators and media brands for research, education, and market awareness—whether you’re an individual investor, a builder, or an institution.
Definition: A crypto influencer/KOL is a creator or publication with outsized reach and demonstrated ability to shape attention, educate audiences, and surface on-chain or market insights. We emphasize track record, transparency, and multi-platform presence. Secondary terms like best crypto KOLs, crypto YouTubers, and crypto Twitter accounts are woven in naturally to match search intent.

How We Picked (Methodology & Scoring)

  • Scale & reach (30%): Multi-platform presence; consistent engagement on X/Twitter, YouTube, and/or TikTok.

  • Security & integrity (25%): Clear disclosures, brand reputation, and risk-aware education (no guaranteed-profit claims).

  • Coverage & depth (15%): Breadth of topics (macro, on-chain, DeFi, trading, security) and depth of analysis.

  • Costs (15%): Free content availability; paid tiers optional and transparent.

  • UX (10%): Clarity, production quality, and beginner-friendliness.

  • Support (5%): Community resources (newsletters, podcasts, docs, learning hubs).
    Data sources: official websites, channels, and about pages; we cross-checked scale and focus with widely cited datasets when needed. Last updated September 2025.

Top 10 Crypto Influencers & KOLs in September 2025

1. Token Metrics — Best for AI-driven research + multi-format education

Why Use It: Token Metrics combines human analysts with AI ratings and on-chain/quant models, packaging insights via YouTube shows, tutorials, and research articles. The mix of data-driven screening and narrative detection makes it a strong daily driver for both retail and pro users. YouTube+1
 Best For: Retail investors, swing traders, token research teams, and institutions seeking systematic signals.
Notable Features: AI Ratings & Signals; narrative heat detection; portfolio tooling; explainers and live shows.
Fees Notes: Free videos/reports; paid analytics tiers available.
Regions: Global.
Alternatives: Coin Bureau, Bankless.

2. Coin Bureau — Best for objective explainers & deep dives

Why Use It: Guy and team are known for accessible, well-structured education across tokens, tech, and regulation—ideal for learning fast without sensationalism. Their site and channel organize guides, analysis, and “what to know before you invest” content. Coin Bureau+1
 Best For: Beginners, researchers, compliance-minded readers.
Notable Features: Long-form explainers; project primers; timely macro/market narratives.
Fees Notes: Content is free; optional merchandise/membership.
Regions: Global.
Alternatives: Finematics, Token Metrics.

3. Bankless — Best for founders, DeFi, and crypto-AI crossover

Why Use It: Bankless blends interviews with founders and policymakers, DeFi primers, and a consistent macro lens. The podcast + YouTube combo and a busy newsletter make it a top “frontier finance” feed. Bankless+1
 Best For: Builders, protocol teams, power users.
Notable Features: Deep interviews; airdrop and ecosystem roundups; policy/regulatory conversations.
Fees Notes: Many resources free; paid tiers/newsletters optional.
Regions: Global.
Alternatives: The Defiant (news), Coin Bureau.

4. Altcoin Daily — Best for daily news hits & narrative scanning

Why Use It: The Arnold brothers deliver high-frequency coverage of market movers, narratives, and interviews, helping you catch headlines and sentiment shifts quickly. Their channel is among the most active for crypto news. YouTube+1
 Best For: News-driven traders, general crypto audiences.
Notable Features: Daily videos; interviews; quick market takes.
Fees Notes: Free content; affiliate links may appear with disclosures.
Regions: Global.
Alternatives: Crypto Banter, Token Metrics.

5. Crypto Banter — Best for live markets & trading-room energy

Why Use It: A live, broadcaster-style format covering Bitcoin, altcoins, and breaking news—with recurring hosts and trader segments. The emphasis is on real-time updates and community participation. cryptobanter.com+1
 Best For: Intraday watchers, momentum traders, community-driven learning.
Notable Features: Daily live streams; trader panels; market reaction shows.
Fees Notes: Free livestreams; education and partners disclosed on site.
Regions: Global.
Alternatives: Altcoin Daily, Token Metrics.

6. Anthony Pompliano (“Pomp”) — Best for macro + business leaders

Why Use It: Pomp’s daily show and interviews bridge crypto with broader finance and tech. He brings operators, investors, and policymakers into accessible conversations. New original programming on X complements his long-running podcast. Anthony Pompliano+1
 Best For: Executives, allocators, macro-minded audiences.
Notable Features: Daily investor letter; interviews; X-native programming.
Fees Notes: Free content; newsletter and media subscriptions optional.
Regions: Global.
Alternatives: Bankless, Token Metrics.

7. Finematics — Best for visual DeFi explainers

Why Use It: Finematics turns complex DeFi mechanics (AMMs, MEV, L2s) into crisp animations and threads—great for leveling up from novice to competent operator. The YouTube channel is a staple for concept mastery. YouTube+1
 Best For: Students of DeFi, analysts, product managers.
Notable Features: Animated explainers; topical primers (MEV, EIPs); extra tutorials on site.
Fees Notes: Free videos; optional Patreon/course material.
Regions: Global.
Alternatives: Coin Bureau, Bankless.

8. Crypto Casey — Best for beginner-friendly, step-by-step guides

Why Use It: Clear, approachable tutorials on wallets, security, and portfolio basics; frequent refreshes for the latest best practices. Great first touch for friends and teammates new to crypto. YouTube+1
 Best For: Beginners, educators, community managers.
Notable Features: Setup walk-throughs; safety tips; series for newcomers.
Fees Notes: Free channel; affiliate/sponsor disclosures in video descriptions.
Regions: Global.
Alternatives: Coin Bureau, Finematics.

9. Rekt Capital — Best for BTC cycle TA & higher-timeframe context

Why Use It: Rekt Capital focuses on disciplined, cycle-aware technical analysis, especially for Bitcoin. The research newsletter and YouTube channel offer a consistent framework for understanding halving cycles, support/resistance, and macro phases. Rekt Capital+1
 Best For: Swing traders, long-term allocators, TA learners.
Notable Features: Cycle maps; weekly newsletters; educational modules.
Fees Notes: Free posts + paid tiers; clear membership options.
Regions: Global.
Alternatives: Willy Woo, Token Metrics.

10. Willy Woo (Woobull) — Best for on-chain metrics & valuation models

Why Use It: A pioneer in on-chain analytics, Willy popularized frameworks like NVT and shares models and charts used widely by analysts. His work bridges on-chain data with macro narrative, useful when markets de-correlate from headlines. charts.woobull.com+1
 Best For: Data-driven investors, quant-curious traders.
Notable Features: On-chain models; charts (e.g., NVT); newsletter The Bitcoin Forecast.
Fees Notes: Free charts; paid newsletter available.
Regions: Global.
Alternatives: Token Metrics (quant + AI), Rekt Capital.

Decision Guide: Best By Use Case

  • AI-driven research hub: Token Metrics

  • Beginner education: Crypto Casey, Coin Bureau

  • DeFi mechanics & animations: Finematics

  • Live market energy: Crypto Banter

  • Daily news & narratives: Altcoin Daily

  • Macro + business leaders: Anthony Pompliano

  • BTC cycles & TA: Rekt Capital

  • On-chain metrics: Willy Woo (Woobull)

How to Choose the Right Crypto Influencer/KOL (Checklist)

  • Region & eligibility: Is content globally accessible and compliant for your jurisdiction?

  • Coverage: Do they explain why something matters (not just price)?

  • Custody & security hygiene: Do they teach self-custody, risk, and safety tools?

  • Disclosures & costs: Are sponsorships and paid tiers clearly explained?

  • UX & cadence: Format you’ll actually consume (shorts vs long-form; live vs on-demand).

  • Community & support: Newsletter, Discord, or docs for deeper follow-up.

  • Red flags: Guaranteed returns; undisclosed promotions.

Use Token Metrics With Any Influencer/KOL

  • AI Ratings to screen tokens mentioned on shows.
  • Narrative Detection to quantify momentum from social chatter to on-chain activity.

  • Portfolio Optimization to size positions by risk.

  • Alerts/Signals to monitor entries/exits after a KOL highlight.
    Mini workflow: Research → Shortlist from a KOL’s mention → Validate in Token Metrics → Execute on your exchange → Monitor with alerts.

‍

 Primary CTA: Start free trial.

Security & Compliance Tips

  • Enable 2FA everywhere; use hardware keys for critical accounts.

  • Separate research and execution (watchlists vs trading wallets).

  • Understand KYC/AML on platforms you use; avoid restricted regions.

  • For RFQs/OTC, log quotes and counterparty details.

  • Practice wallet hygiene: test sends, fresh addresses, and secure backups.

This article is for research/education, not financial advice.

Beginner Mistakes to Avoid

  • Chasing every call without a plan or position sizing.

  • Ignoring custody—keeping too much on centralized venues.

  • Confusing views with validation; always verify claims.

  • Over-indexing on TikTok “quick tips” without context.

  • Skipping risk management during high-volatility events.

FAQs

What’s the fastest way to use this list?
 Pick one education-first creator (Coin Bureau or Crypto Casey) and one market-first feed (Token Metrics, Bankless, or Altcoin Daily). Use Token Metrics to validate ideas before you act. Coin Bureau+2YouTube+2

Are these KOLs region-restricted?
 Content is generally global, though some platforms may geo-restrict features or embeds. Always follow local rules for trading and taxes. (Check each creator’s site/channel for access details.) Coin Bureau+1

Who’s best for on-chain metrics?
 Willy Woo popularized several on-chain valuation approaches and maintains public charts on Woobull/WooCharts, useful for cycle context. charts.woobull.com+1

I’m brand-new—where should I start?
 Crypto Casey and Coin Bureau offer step-by-step explainers; then layer in Token Metrics for AI-assisted idea validation and alerts. YouTube+2Coin Bureau+2

How do I avoid shill content?
 Look for disclosures, independent verification, and multiple sources. Cross-check KOL mentions with Token Metrics’ ratings and narratives before allocating.

Conclusion + Related Reads

KOLs are force multipliers when you pair them with your own process. Start with one education channel and one market channel, then layer Token Metrics to validate and monitor. Over time, you’ll recognize which voices best fit your strategy.
Related Reads:

  • Best Cryptocurrency Exchanges 2025

  • Top Derivatives Platforms 2025

  • Top Institutional Custody Providers 2025

Sources & Update Notes

We verified identities, formats, and focus areas using official sites, channels, and about pages; scale and programming notes were cross-checked with publicly available profiles and posts. Updated September 2025.

Willy Woo — Woobull, WooCharts, and NVT page. Woobull+2woocharts.com+2

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Research

Altcoin Season 2025: Why It's Different This Time (And What That Means)

Talha Ahmad
6 min
MIN

The Altcoin Season That Never Came

Traditional crypto market analysis suggests we should be deep into altcoin season by now. Historically, extended bull runs trigger periods where 80-90% of returns come from alternative cryptocurrencies rather than Bitcoin. Yet current data shows only 58% of returns coming from altcoins – surprising for what should be a bull market peak.

This deviation from historical patterns reveals fundamental changes in crypto market structure that most investors are missing.

The Large Cap Rotation Strategy

Instead of broad-based altcoin rallies, 2025 has seen strategic rotation into select large-cap alternatives:

  • Ethereum's rally from $2,300 to nearly $5,000
  • Solana's continued momentum in the memecoin ecosystem
  • Chainlink's enterprise partnership-driven growth
  • Base ecosystem tokens like Aerodrome and Zora gaining institutional attention

This selectivity suggests institutional investors are driving market movements rather than retail speculation. Professional capital focuses on projects with clear value propositions and established track records.

Why Traditional Altcoin Season Metrics Are Failing

The 90% altcoin dominance threshold that historically marked cycle peaks may no longer apply. Several structural changes explain this shift:

Increased Market Sophistication: Institutional participation has reduced the wild speculation that drove previous altcoin seasons.

Regulatory Clarity: Projects with clear regulatory positioning (like ETF-eligible assets) receive disproportionate attention.

Utility Focus: Tokens with actual usage (stablecoins, DEX tokens, infrastructure) outperform purely speculative assets.

Narrative Concentration: Rather than lifting all boats, capital flows to tokens aligned with specific themes (AI, gaming, DeFi infrastructure).

The Extended Cycle Thesis

If traditional altcoin season patterns are broken, crypto cycles may extend longer than historically expected. Previous cycles lasted roughly 4 years, but structural changes suggest 2025-2026 could represent a single extended cycle.

Supporting evidence includes:

  • Continued institutional adoption across multiple asset classes
  • Government and corporate treasury allocations still in early stages
  • Infrastructure development creating new use cases
  • Regulatory framework development enabling broader participation

Gaming and AI: The Sleeper Narratives

While meme coins capture headlines, two sectors are quietly attracting significant institutional investment: gaming and artificial intelligence.

Gaming projects have spent years building AAA-quality experiences, waiting for favorable market conditions to launch. Projects like Star Atlas have continued development through bear markets, potentially positioning them for significant growth during the next narrative cycle.

AI-focused crypto projects have attracted substantial venture funding despite recent price underperformance. This suggests institutional conviction in long-term utility, even as short-term trading favors other sectors.

The New Trading Playbook

Given these structural changes, successful crypto investing requires updated strategies:

Narrative Rotation: Rather than broad altcoin exposure, focus on tokens aligned with current market themes.

Quality Focus: Emphasize projects with real usage, strong teams, and institutional backing over speculative plays.

Shortened Time Horizons: The rapid attention shifts require more active position management rather than long-term holds.

Platform Intelligence: Use analytics tools to identify emerging trends before they become obvious to broader markets.

Stablecoin Infrastructure: The Hidden Opportunity

The emergence of specialized stablecoin blockchains represents one of the most overlooked investment opportunities. Projects like Plasma launching with immediate billion-dollar deposits suggest massive latent demand for improved stablecoin infrastructure.

This sector benefits from:

  • Clear regulatory positioning
  • Obvious utility and demand
  • Institutional backing from established crypto companies
  • Immediate revenue generation rather than speculative value

Preparing for What's Next

Rather than waiting for traditional altcoin season, successful investors should prepare for continued narrative-driven markets. This means:

  1. Building watchlists of quality projects across multiple sectors
  2. Monitoring institutional activity for early trend identification
  3. Maintaining flexibility to rotate capital as narratives shift
  4. Focusing on utility over purely speculative plays

The altcoin season of 2025-2026 won't look like previous cycles. But for investors who adapt their strategies to current market realities, the opportunities may be even greater.

Research

The Pump.fun Revolution: How Streaming Changed Crypto Forever

Talha Ahmad
6 min
MIN

The $2 Million Day That Changed Everything

On a single day in September 2025, Pump.fun generated over $2 million in fees – a 20x increase from their typical $100,000-$150,000 daily average. This explosive growth wasn't driven by market manipulation or celebrity endorsements. Instead, it came from a simple innovation: letting creators stream while launching their tokens.

This represents more than just a technical upgrade. It's the beginning of creator economy crypto.

From Meme Coins to Creator Coins

Pump.fun's new dynamic fee model and streaming integration has created an entirely new category: creator coins. Instead of anonymous meme tokens, creators can now launch personalized tokens while streaming live to their audiences.

The mechanics are elegant:

  • New coins pay higher fees, benefiting early adopters
  • As market cap grows, fees decrease, encouraging broader participation
  • Creators earn directly from their content through token launches
  • Viewers can invest in creators they believe in

Other platforms are taking notice. Bong Fun and additional launchpads are implementing similar streaming features, suggesting this trend will expand across the ecosystem.

The Economics of Attention

What makes this model powerful is how it monetizes attention. Traditional social media platforms capture value from creator content while sharing minimal revenue. Creator coins flip this dynamic, allowing creators to directly monetize their audience engagement through token ownership.

Consider the potential:

  • A successful streamer launches a token during peak engagement
  • Early viewers can purchase tokens, creating immediate liquidity
  • As the creator's content improves, token value increases
  • Viewers are incentivized to promote content they've invested in

This creates a self-reinforcing cycle where content quality, audience engagement, and financial returns align.

Beyond Entertainment: Professional Applications

The streaming coin model extends beyond entertainment. Potential applications include:

Research and Development: Scientists or researchers could fund projects through token sales, with token value tied to research outcomes.

Community Building: Online communities could launch governance tokens during live events, creating immediate stakeholder engagement.

The Broader Market Impact

Pump.fun's success reflects broader market maturation. Rather than relying on speculative bubbles, the platform creates sustainable value by connecting content creation with financial participation.

This model addresses crypto's adoption challenge by making tokens useful rather than purely speculative. When tokens represent participation in creator economies, they gain utility beyond price appreciation.

What This Means for Investors

The creator coin trend suggests several investment strategies:

  1. Platform Investment: Projects building creator economy infrastructure may see significant growth
  2. Early Creator Discovery: Identifying talented creators before mainstream adoption could generate substantial returns
  3. Ecosystem Participation: Engaging with creator tokens as they launch can provide both entertainment value and potential returns

The key is recognizing that creator coins represent a new asset class combining entertainment, community participation, and speculative investment.

Research

Why September 2025 Could Make or Break Your Crypto Portfolio

Talha Ahmad
6 min
MIN

The September Crypto Curse: History Doesn't Lie

September has earned its reputation as crypto's cruelest month. Historical data reveals a stark reality: Bitcoin has posted negative returns in 8 out of the last 12 Septembers. While other months show mixed results, September consistently delivers disappointment to crypto investors.

But this September feels different.

The Trump Factor: Politics Meets Crypto

The cryptocurrency landscape shifted dramatically with the launch of World Liberty Financial (WLFI), the Trump family's ambitious DeFi project. Despite initial hype, the token's launch revealed both the power and peril of celebrity-backed crypto ventures.

Key takeaways from the WLFI launch:

  • The Trump family reportedly owns a third of the token supply, generating approximately $3 billion on launch
  • Initial price volatility saw the token briefly touch $1 before correcting to around $0.20
  • Pre-market trading had already satisfied much of the initial demand, leading to immediate selling pressure

The political crypto narrative is expanding beyond Trump. California Governor Newsom is reportedly considering launching his own token, potentially creating a "Democrats vs. Republicans" dynamic in the meme coin space.

The Ethereum Revolution: Why ETH Is Stealing Bitcoin's Thunder

While Bitcoin struggles with its September curse, Ethereum is experiencing unprecedented institutional adoption. August 2025 marked a turning point:

  • Ethereum ETFs attracted $3.69 billion in inflows during August alone
  • Bitcoin ETFs saw $800 million in outflows during the same period
  • 3.4% of Ethereum's total circulating supply is now held by treasury companies

This institutional rotation from Bitcoin to Ethereum signals a fundamental shift in how professional investors view crypto assets. Tom Lee's bold prediction of Ethereum reaching $12,000-$16,000 by year-end no longer seems unrealistic given this institutional momentum.

The Stablecoin Infrastructure Boom

Perhaps the most overlooked trend is the emergence of stablecoin-focused blockchain infrastructure. Projects like Plasma are launching dedicated Layer 1 networks for zero-fee USDT transfers, directly challenging Tron's dominance in stablecoin transactions.

This infrastructure boom represents crypto's maturation from speculative asset to practical financial tool. When billion-dollar deposits flow into new platforms within days of launch, it signals genuine institutional confidence.

Trading Strategy for the New Market Reality

The old "buy and hold" crypto strategy is dead. Today's market demands active narrative trading:

  1. Monitor trending tokens through analytics platforms
  2. Rotate positions based on momentum and attention
  3. Exit when momentum shifts, not when trends turn bearish
  4. Focus on large caps with strong fundamentals during uncertain periods

The market has become increasingly narrative-driven, rewarding traders who can identify and ride emerging themes rather than those who hope for long-term appreciation.

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Token Metrics Media LLC is a regular publication of information, analysis, and commentary focused especially on blockchain technology and business, cryptocurrency, blockchain-based tokens, market trends, and trading strategies.

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