Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

Understanding Cryptocurrency Trading Pairs: A Comprehensive Overview

Token Metrics Team
6 min
MIN

Introduction to Crypto Trading

Cryptocurrency trading involves the exchange of one digital asset for another on a trading platform, a process made possible through the use of cryptocurrency trading pairs. These trading pairs are essential components of the cryptocurrency market, serving as the foundation for all trading activities. They allow traders to evaluate market trends and make informed decisions by comparing the relative value of the base currency against the quote currency. Understanding how crypto trading pairs work is vital not only for executing trades but also for effective portfolio diversification and navigating the complex market dynamics of the cryptocurrency market. With a wide range of different trading pairs available, traders are presented with diverse trading opportunities that reflect the unique characteristics and market conditions of various digital assets.

What Are Trading Pairs?

A trading pair consists of two different digital assets, such as BTC/ETH or ETH/BTC, enabling traders to exchange one cryptocurrency for another. In these pairs, the first currency listed is known as the base currency, which serves as the reference point for the trading pair. The second currency is called the quote currency, representing the currency used to price the base currency. For example, in the BTC/ETH pair, Bitcoin (BTC) is the base currency, and Ethereum (ETH) is the quote currency. Similarly, in the trading pair BTC/USD, Bitcoin is the base currency and USD is the quote currency. Trading pairs allow traders to compare costs between different cryptocurrencies by showing the exchange rate or comparative value of one crypto asset relative to another. This system also extends to fiat currency pairs, where digital assets are traded against traditional currencies like the US dollar, providing an essential link between the crypto market and the broader financial ecosystem.

How Crypto Trading Pairs Work

Crypto trading pairs work by facilitating the exchange of one digital asset for another on a trading platform. The price of the trading pair is determined by market sentiment and current market conditions, reflecting the supply and demand dynamics between the two cryptocurrencies involved. Trading pairs serve as unique value equations between two parts, allowing traders to speculate on price movements between different cryptocurrencies, offering opportunities for profit as well as risk of loss. Different crypto exchanges offer a variety of trading pairs, and the availability of specific pairs can significantly affect liquidity and trading opportunities. Some pairs, like BTC/ETH or stablecoin pairs, often provide better liquidity, making it easier for traders to enter and exit positions. Understanding how trading pairs work is essential for developing a successful trading strategy and implementing effective risk management techniques in the fast-paced crypto market.

Analyzing Trading Pairs

Analyzing trading pairs is a crucial step in cryptocurrency trading. It involves examining price charts, market movements, and trading volume to gain insights into market trends and make informed trading decisions. Technical analysis serves as an essential tool in this process, helping traders identify patterns, trends, and potential price movements within the crypto market. Additionally, incorporating risk management strategies is vital when analyzing trading pairs, as these strategies help mitigate potential losses and optimize gains. Understanding trading pairs is crucial for exploiting arbitrage opportunities, as traders can identify price discrepancies across different markets. By carefully studying trading pairs, traders can better understand market dynamics and improve their ability to make trading decisions that align with their goals and risk tolerance.

Understanding Market Trends

Market trends play a pivotal role in cryptocurrency trading, and trading pairs provide valuable information about market sentiment and price movements. Understanding these trends requires analyzing various market data, including price charts and trading volumes, to detect patterns that indicate whether the market is bullish, bearish, or ranging. Illiquidity in the market can create opportunities for arbitrage, as price discrepancies between trading pairs may arise. Trading pairs enable traders to identify these trends by comparing the performance of two cryptocurrencies relative to each other, offering insights into market movements and potential future developments. By staying informed about market trends, traders can tailor their trading strategies to current market conditions, increasing their chances of success and better managing the risks associated with volatile crypto markets.

Trading Strategies

A well-defined trading strategy is essential for navigating the complexities of cryptocurrency trading. Such a strategy outlines a plan for buying and selling digital assets, leveraging trading pairs to facilitate transactions and manage risk effectively. Trading strategies often incorporate technical analysis, market trend evaluation, and risk management principles to help traders meet their specific trading goals. Using stop-loss orders and maintaining favorable risk-reward ratios enhances trading strategies, providing a structured approach to managing trades. Since different trading pairs exhibit unique market behaviors and liquidity levels, traders must adapt their strategies to the characteristics of each pair and the prevailing market conditions. By developing and adhering to a robust trading strategy, traders can enhance their ability to capitalize on trading opportunities while minimizing potential losses in the highly dynamic crypto economy.

Managing Risks

Risk management is a fundamental aspect of successful cryptocurrency trading, and trading pairs provide various avenues for managing risk through diversification and hedging. By spreading investments across different crypto assets and trading pairs, traders can reduce their exposure to adverse market movements affecting a single digital asset. Risk management often requires a balanced approach, combining strategies such as setting stop-loss orders, controlling position sizes, and using stablecoin pairs for stability to help mitigate potential losses and protect capital. Effective risk management enables traders to preserve their portfolios and maintain a balanced approach to trading, aligning with their risk tolerance and long-term trading goals within the crypto market.

Conclusion

In conclusion, understanding cryptocurrency trading pairs is indispensable for success in the crypto market. Trading pairs offer a framework for buying and selling digital assets, providing insights into market trends, facilitating risk management, and enabling the development of effective trading strategies. The most widely traded digital asset that is integrated into the cryptocurrency market is BTC, which often serves as a base currency in many trading pairs. Each trading pair presents unique opportunities and challenges, requiring traders to cultivate a deep understanding of market dynamics and the specific characteristics of different digital assets. By analyzing trading pairs, staying informed about market sentiment and trends, and implementing sound trading and risk management strategies, traders can enhance their ability to make informed decisions and achieve their trading objectives. Ultimately, cryptocurrency trading pairs are essential tools that empower traders to navigate the evolving digital asset landscape with confidence and precision.

Crypto Basics

How Cryptos and Meme Coins Are Shaping the 2025 Crypto Market

Token Metrics Team
5 min
MIN

Introduction
With Bitcoin in price discovery and meme coins dominating short-term trends, crypto markets in 2025 are in a new phase of the cycle. At Token Metrics, we’ve been tracking smart money, emerging tokens, and high-conviction sectors like DeFi, AI, and meme assets. This post breaks down what we’re seeing—and how traders are adapting.

Current Market Sentiment

Bitcoin remains strong, with ETH and SOL following closely. Our models suggest:

  • ETH base case: $5,700

‍

  • SOL base case: $630

‍

  • Market cap projection: $8–14 trillion

Despite regulatory noise, crypto’s fundamentals—liquidity, user growth, and capital rotation—remain bullish.

Meme Coin Resurgence

Meme coins are leading short-term market action. Among the top gainers:

  • LoFi (SUI Ecosystem): Under $50M FTV, high liquidity, listed on Kraken and KuCoin
  • Sign, Gradient, Zerebro: Mixed quality; require caution

While volatility is high, top-performing meme coins on new chains often yield strong short-term returns—especially when backed by rising ecosystems like SUI.

Smart Money Tracking with Nansen

We’ve doubled down on using platforms like Nansen to follow profitable wallet cohorts. These tools help us identify early-stage tokens with smart money inflows. Key indicators:

  • Positive net inflow from smart wallets
  • Low concentration in top 100 holders
  • Distribution to non-suspicious fresh wallets
  • Whale cohort accumulation

We also track wallet activity over time to confirm whether top-performing wallets are accumulating or exiting positions.

Deep Dives Over Speculation

While meme coins grab headlines, we’re also analyzing sectors with long-term viability:

  • AI Agents (e.g., Fractal AI, Swarms)
  • Real-World Asset Stablecoins (e.g., USUAL with 9% APY)
  • Narrative Ecosystems (e.g., Hedera’s DEX activity surge)

We balance high-risk meme trades with deep fundamental research into projects gaining traction on-chain and in product development.

Sector Watch: Hedera Ecosystem

The Hedera (HBAR) ecosystem recently saw a 5x spike in DEX volume. Tokens like:

  • SaucerSwap (DEX)
  • HashPack (wallet)
  • Bonzo (lending)

are trending upward. While TVL remains low, increased volume may spark price momentum.

We’re not rotating capital aggressively here yet, but we’re watching closely for sustained on-chain activity.

Capital Flow Outlook

Altcoin rotation often follows BTC consolidation. With BTC and ETH leading the charge, we expect:

  • Meme coins and DeFi tokens to lead early-stage alt rotations
  • AI and DePin narratives to pick up mid-cycle
  • ETH and SOL outperformance in layer-1 competition

Internal price models and momentum indicators support further upside, assuming macro remains stable and regulatory conditions don’t sharply deteriorate.

Conclusion

The current cycle rewards those who combine quantitative analysis, on-chain tracking, and strong narrative awareness. Whether trading LoFi for a quick flip or accumulating tokens like Fractal AI or USUAL for a thesis-driven hold, the key is staying ahead of trends without abandoning discipline.

Crypto Basics

What Is a Moonshot? The Ultimate Guide to High-Risk, High-Reward Gems in Crypto (2025)

Token Metrics Team
6 min
MIN

The term “moonshot” is everywhere in the crypto world—but what does it really mean? In 2025, as the search for the next 100x token intensifies, understanding the concept of a crypto moonshot is more important than ever. Moonshots offer massive upside potential, but they also come with high risk. So how do you find them, and more importantly, how do you separate hype from real opportunity?

In this guide, we’ll break down what a moonshot is, why it matters, how to identify one, and how tools like Token Metrics are helping investors discover the next big thing in crypto—before it takes off.

🚀 What Is a Moonshot in Crypto?

In crypto, a moonshot refers to a low-cap, high-potential cryptocurrency that could deliver outsized returns, typically 10x, 50x, or even 100x your initial investment. The term comes from the idea that a token is going “to the moon”—crypto slang for an explosive price increase.

Unlike established cryptocurrencies like Bitcoin and Ethereum, moonshots are usually early-stage projects with small market caps, limited trading volume, and a high level of speculation. These tokens often sit under the radar, only gaining traction once a specific narrative, innovation, or market trend brings them into the spotlight.

🧠 Characteristics of a Moonshot Token

While no one can guarantee a moonshot, successful ones often share several key traits:

1. Low Market Cap

Most moonshots start with a market cap under $50 million, sometimes even under $10 million. This gives them room to grow exponentially as adoption increases.

2. Strong Narrative or Trend Alignment

Moonshots usually align with emerging crypto narratives, such as:

  • AI in crypto (e.g., TMAI)
  • Real-world assets (RWA)
  • Decentralized infrastructure (DePIN)
  • ZK rollups and Layer-2s
  • On-chain gaming and modular blockchains

‍

3. Innovative Technology or Unique Use Case

They bring new ideas or solve real problems, giving them the potential to disrupt existing models.

4. Early Community Traction

Even if small, moonshots typically have loyal, vocal communities that drive awareness and support adoption.

5. Token Utility

Tokens that play a critical role in a product’s functionality (staking, access, governance) are more likely to gain value as adoption grows.

6. Exchange Listings

Getting listed on a major CEX (centralized exchange) or DEX (decentralized exchange) often serves as a catalyst for price surges.

⚠️ Moonshot = High Risk, High Reward

While the upside is massive, moonshots come with serious risks:

  • Volatility: Prices can swing wildly in hours or minutes.
  • Scams and rug pulls: Many low-cap tokens are created with malicious intent.
  • Illiquidity: It may be hard to buy or sell large amounts.
  • Overhype: Narratives can fizzle out quickly, leaving bag holders behind.
  • Lack of product-market fit: Many projects never deliver a working product.

Risk management is essential. Only allocate a small portion of your portfolio to moonshots and always do your own research.

🔍 How to Identify Crypto Moonshots

Finding true moonshots is part art, part science. Here are practical steps to help spot them:

1. Use Token Metrics Moonshots Feature

Token Metrics, the leading AI-powered crypto research platform, features a dedicated Moonshots tab that helps users discover early-stage altcoins with massive potential.

Token Metrics uses AI models to:

  • Scan over 6,000+ tokens
  • Analyze 80+ on-chain and off-chain data points
  • Score tokens based on Investor Grade (long-term) and Trader Grade (short-term)
  • Highlight tokens before they hit mainstream radar

2. Follow Emerging Narratives

Pay attention to sectors gaining momentum—AI, DePIN, L2s, gaming, and RWA are hot in 2025. Moonshots often emerge at the intersection of narrative and innovation.

3. Explore Crypto Twitter and Discord

Many early-stage gems are discussed by small communities, KOLs (key opinion leaders), and early investors before any mainstream media coverage.

4. Check Tokenomics

A great idea can’t succeed with poor tokenomics. Look for:

  • Fair initial distribution
  • Deflationary or limited supply
  • Lock-up periods for team/investors
  • Strong incentive alignment with users

5. Monitor DEX Launchpads and On-Chain Metrics

Platforms like Uniswap, Camelot, or Base-native DEXs are where most moonshots launch first. Analyze:

  • Wallet distribution (whale vs retail)
  • Volume and liquidity
  • Holder growth

🔬 How Token Metrics Helps You Find the Next Moonshot

Token Metrics is the ultimate tool for discovering and validating moonshot opportunities. Here’s how:

🧠 AI-Driven Token Ratings

Get real-time Investor Grade and Trader Grade scores, generated by AI models trained on historical altcoin performance.

📈 Bullish & Bearish Signals

Get alerts when a token shows strong upside or downside momentum based on quantitative signals.

🚀 Moonshots Section

A curated feed of low-cap, high-potential tokens filtered by market cap, sector, risk level, and on-chain traction.

📊 Backtesting & Risk Analysis

Use simulation tools to see how a moonshot would have performed in different market conditions, helping you gauge timing and position sizing.

👉 Try Token Metrics with a 7-day free trial and start exploring moonshots with data, not just hype.

✅ Examples of Real Moonshots

In previous years, several tokens started as moonshots and delivered massive gains:

  • Polygon (MATIC) – Launched below $0.01, surged to over $2.50 at peak

  • Axie Infinity (AXS) – Went from cents to $165 during the 2021 gaming boom

  • Pepe (PEPE) – Meme coin that turned thousands into millions in 2023

  • VIRTUAL (SPX6900) – Token Metrics alerted this 55x trade before the crowd

In 2025, emerging moonshots include AI-powered tokens like $TMAI (Token Metrics AI)—positioned at the forefront of AI + crypto convergence.

🛡️ Tips for Safely Investing in Moonshots

  • Only use risk capital (money you can afford to lose)
  • Start small and scale positions after traction
  • Set profit targets and stop-losses
  • Diversify across 5–10 moonshot tokens
  • Use non-custodial wallets and keep private keys secure
  • Don’t chase pumps—enter early or not at all

Moonshot investing isn’t about certainty—it’s about asymmetrical bets with defined downside and massive upside.

Final Thoughts

Moonshots are the heartbeat of crypto innovation. They represent the bold, risky, and visionary projects that could reshape entire industries—or fade into obscurity.

In 2025, the opportunity to find the next Solana, MATIC, or PEPE still exists—but success comes from informed decisions, not hype-driven FOMO. That’s why platforms like Token Metrics are critical. With AI-powered research, curated moonshot lists, and real-time trading signals, Token Metrics helps you spot the gems before they moon.

So, what’s your next moonshot?

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products