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Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team

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Crypto Basics

How Do I Find Moonshot Crypto Projects?

Token Metrics Team
8 min
MIN

Introduction: The Alpha is in the Early Entry

Everyone wants to catch the next 100x token before it explodes. The real trick isn’t riding the hype — it’s getting in before the hype begins. That’s where the real alpha is. Early entry into promising crypto moonshots gives you a massive edge, but how do you consistently find these hidden gems before they go viral?

This guide breaks down where early-stage opportunities hide, what tools to use, and how smart investors separate real moonshots from noise.

🧭 What Does “Early” Really Mean?

Being early doesn’t mean buying after it’s on Coinbase or featured by YouTubers. It means:

  • Before centralized exchange listings
  • Before influencers mention it
  • Before 1,000 holders
  • Before mainstream Twitter threads and Reddit buzz

Getting in early usually involves doing the work—but tools and tactics can help.

🔍 Where to Discover Moonshot Projects Early

1. Crypto Twitter (X)

The fastest-moving crypto intelligence hub. Look for:

  • Threads from micro-cap hunters
  • “Low cap gems” lists
  • VCs and founders talking about new trends
2. Token Launch Platforms

These platforms often list early-stage projects before they go mainstream:

  • CoinList
  • DAO Maker
  • Polkastarter
  • Bounce
3. Reddit & Discord Alpha Groups

Subreddits like r/cryptomoonshots and r/AltcoinDiscussion are full of degens sniffing out new coins. Just beware of shills.
Private Discords like Token Metrics or paid alpha communities provide filtered insights from experts.

4. DEX Tools & On-Chain Analytics
  • Use DEXTools to track newly listed pairs.
  • GeckoTerminal and Birdeye are great for Solana and other chains.
  • TokenSniffer can help check smart contracts and detect rugs.
5. Token Metrics Platform

The Token Metrics AI tools analyze thousands of tokens and surfaces early movers based on:

  • Momentum
  • AI grades
  • Social & on-chain trends
    Perfect for filtering low-cap coins based on data, not hype.

🧠 What to Look For in an Early-Stage Moonshot

If it checks 3–5 of these boxes and you’re early? It might be worth a bet.

🔄 Early Signals That a Token May Explode

Watch out for these signals across Twitter, Telegram, and DEX listings:

  • Price up + volume surging + no CEX listing
  • New partnerships or ecosystem integrations
  • Dev activity visible on GitHub
  • Listings on Token Metrics AI indices
  • Whale wallet accumulation on-chain

Example: If you see a project listed on GeckoTerminal, surging in volume, mentioned in a Token Metrics Bullish Signal — that’s a sign to dig deeper.

🧰 Tools Every Moonshot Hunter Should Use

Combine tools to validate your picks from multiple angles.

📈 Case Study: How Early Detection Pays Off

Let’s say you spotted Bonk (BONK) on Solana in December 2022:

  • < $1M market cap
  • Listed on Birdeye first
  • Strong meme narrative (Solana’s Shiba)
  • Picked up by Token Metrics AI scanner
  • Went viral on Solana Twitter before CEX listings

If you got in pre-hype, your 10x to 50x gains were very possible.

⚠️ Red Flags to Avoid

Even if you’re early, avoid traps:

  • Anonymous devs + no roadmap = high risk
  • Too good to be true tokenomics = pump-and-dump
  • Overly hyped on day 1 = exit liquidity trap
  • Telegram full of bots = engagement farming
  • No working product = vaporware

Early doesn’t always mean safe. Do your due diligence.

📊 How Token Metrics Helps You Get In Early

With the Token Metrics platform, you can:

  • Scan coins with low market cap but high AI ratings
  • Filter coins by sector, grade, momentum, volume
  • See bullish and bearish signals before the crowd
  • Get weekly Moonshot reports from analysts
  • Track early-stage index performance for emerging themes

That’s how you go from guessing to investing.

🧠 Final Thoughts: Early Access = Edge

In crypto, timing is everything. If you can consistently find promising moonshots before they hit the mainstream, the upside is massive. But it takes strategy, tools, and a data-first mindset.

By combining on-chain signals, AI analysis, narrative momentum, and community validation, you can sharpen your edge — and maybe catch the next Shiba, Pepe, or Solana before the crowd.

Crypto Basics

What is a Moonshot in Crypto?

Token Metrics Team
6 min
MIN

What Does “Moonshot” Mean in Crypto?

In the fast-paced world of cryptocurrency, a “moonshot” refers to a crypto project or token that has the potential to achieve explosive, exponential gains — often 10x, 50x, or even 100x returns. The term originates from the phrase “to the moon,” a popular crypto meme used when the price of a coin skyrockets. Moonshots are speculative plays, typically centered around new, low market-cap projects that haven’t yet caught the mainstream’s attention.

While the rewards can be life-changing, the risks are equally significant. In this guide, we’ll explore what makes a crypto asset a moonshot, how to spot one early, the risk/reward tradeoff, and how you can approach moonshots like a pro.

What Qualifies as a Moonshot?

A moonshot crypto token isn’t just any new coin — it’s one with specific characteristics that make it ripe for explosive growth, including:

  • Low market capitalization – Often under $50 million.
  • Early-stage narrative – Not yet listed on major exchanges or hyped by influencers.
  • Strong tokenomics – Well-designed supply, utility, and incentives.
  • Community momentum – Organic engagement and growing social buzz.
  • Unique value proposition – Solving a real problem or aligning with a hot trend like AI, DePIN, RWA, etc.

In short, moonshots are asymmetric bets. You risk a small amount for the chance of a massive return.

Why Moonshots Attract Attention

Moonshots appeal to both degens and visionary investors alike for one key reason: life-changing upside. A $1,000 investment in a 100x coin could turn into $100,000. That level of ROI is hard to find in any other asset class.

And unlike large-cap coins like Bitcoin or Ethereum, where double-digit gains are celebrated, moonshots are expected to multiply in value several times over — often within months.

The Risk Profile of Moonshots

For all their upside, moonshots come with steep risks:

  • Volatility – Price swings of 30-50% in a day are common.
  • Rug pulls and scams – Many new tokens are launched with malicious intent.
  • Low liquidity – It can be hard to enter or exit large positions.
  • Lack of transparency – Anonymous teams and unverified roadmaps are frequent.

Many moonshot projects don’t have sustainable business models, and some may never deliver a product. That’s why proper research and risk management are essential.

Real-World Examples of Moonshots

Here are a few historical examples of coins that were considered moonshots before they exploded:

  • Shiba Inu (SHIB) – Initially written off as a Dogecoin clone, it reached over $40 billion in market cap at its peak.
  • Axie Infinity (AXS) – From under $1 to $165 in 2021 during the NFT gaming boom.
  • Solana (SOL) – Started under $1 and reached over $250 during the bull run.

Each of these projects had early believers who saw the potential before the crowd caught on.

🛠️ How to Evaluate a Moonshot

Here are key areas to assess when evaluating a potential moonshot:

Pro tip: Use tools like Token Metrics AI Grades to scan hundreds of low-cap tokens and detect promising moonshots early using data-driven metrics.

Moonshots vs. Traditional Crypto Investments

‍

If you’re a long-term investor, moonshots should make up only a small percentage of your portfolio.

🧩 Why Timing Matters

Moonshots are all about timing. Catching a token before it gets listed on major exchanges or gains influencer exposure is key. Once the herd finds it, the 100x opportunity is usually gone.

Best times to enter include:

  • Right after token generation (TGE)
  • During stealth launches or fair launches
  • Post-mainnet or major partnership announcement

💼 Should You Invest in Moonshots?

Only if you’re willing to lose what you invest. Moonshots are not for the faint of heart. They are ideal for small, high-risk allocations in your portfolio — think of them as lottery tickets with better odds, provided you do your homework.

To succeed in moonshot investing:

  • Diversify across 5–10 bets
  • Use stop losses or profit targets
  • Stay updated daily
  • Leverage data tools like Token Metrics

🔎 Final Thoughts: Moonshots are the Wild West of Crypto

Moonshots are where fortunes are made and lost. While they offer some of the most exciting opportunities in crypto, they require discipline, deep research, and a healthy risk appetite. Whether you're looking to turn $500 into $50,000 or simply want to understand what drives explosive gains in the crypto space, moonshots are a critical concept to grasp.

Crypto Basics

What Is the Best Crypto Index in 2025? Top Performers and How to Choose the Right One

Token Metrics Team
8 min
MIN

With the explosion of cryptocurrencies, narratives, and sectors in 2025, the question for many investors is no longer should I invest in crypto—but how. For those looking for diversified, smart exposure, crypto indices have become the go-to option.

But what is the best crypto index in 2025?

In this guide, we’ll explore the top-performing crypto indices of the year, what makes them effective, and how to choose the best index for your goals—whether you want passive exposure, thematic investing, or AI-powered optimization.

What Makes a “Best” Crypto Index?

Before naming names, it’s important to understand the criteria that define a top crypto index:

✅ 1. Performance

Returns compared to BTC, ETH, and market benchmarks

✅ 2. Risk Management

Ability to avoid deep drawdowns and protect capital

✅ 3. Narrative Alignment

Exposure to emerging trends like AI, Memecoins, RWA, or DeFi

✅ 4. Rebalancing Strategy

How frequently and intelligently the index adjusts

✅ 5. User Access

Ease of investing, transparency, and platform reliability

🏆 Top Crypto Indices in 2025

Here are the top crypto indices dominating investor attention in 2025:

1. Token Metrics AI Memecoin Index

Type: AI-Powered
Strategy: Weekly dynamic rebalancing
Constituents: DOGE, SHIB, PEPE, WIF, BONK, FLOKI

Why It’s a Top Pick:
Memecoins dominated the first half of 2025. This AI-managed index captured upside by reallocating into trending tokens and exiting early during corrections. While risky, its weekly AI signals helped outperform most passive strategies.

Ideal For:
High-risk, high-reward investors looking to ride viral trends with smart protection.

2. Token Metrics AI DeFi Index

Type: AI-Powered
Strategy: Bullish/bearish signals per token
Constituents: AAVE, UNI, LDO, RUNE, GMX, DYDX

Why It’s a Top Pick:
DeFi remains a foundational sector. The AI DeFi Index adapts to fast-changing liquidity trends and trading volumes. It reduces exposure to underperformers and increases weight in strong, breakout tokens.

Ideal For:
Long-term crypto believers who want smarter DeFi exposure with reduced risk.

3. Bitwise 10 Crypto Index Fund (BITW)

Type: Market Cap Passive
Strategy: Holds top 10 coins by market cap
Constituents: BTC, ETH, SOL, BNB, ADA, etc.

Why It’s a Top Pick:
For conservative investors or institutions, Bitwise offers a simple, regulated way to get exposure to the largest digital assets. While it doesn’t capture emerging trends, it offers long-term stability.

Ideal For:
Traditional investors and institutions entering crypto via regulated vehicles.

4. Token Metrics RWA Index (Real World Assets)

Type: AI-Powered
Strategy: Thematic with dynamic risk adjustment
Constituents: MKR, ONDO, XDC, POLYX, CFG

Why It’s a Top Pick:
The Real World Asset narrative surged in 2025, driven by tokenized treasuries and institutional adoption. This index captured the upside while avoiding the fluff.

Ideal For:
Investors looking for exposure to crypto’s real-world utility and stable growth themes.

5. Index Coop – DeFi Pulse Index (DPI)

Type: Passive
Strategy: Weighted DeFi exposure
Constituents: AAVE, UNI, COMP, SNX, LRC

Why It’s a Top Pick:
One of the earliest thematic indices, DPI remains a favorite among DeFi-focused users who prefer full on-chain transparency and DAO governance.

Ideal For:
DeFi-native investors who want decentralized, trustless exposure.

How to Choose the Best Crypto Index for You

The best crypto index isn’t universal—it depends on your risk tolerance, time horizon, and investment goals.

Here’s a breakdown:

‍

AI vs. Passive: What’s Better in 2025?

Passive indices work well for long-term exposure to top tokens, but AI indices have outperformed in 2025 thanks to their ability to:

  • Exit before crashes
  • Rebalance more frequently
  • Shift capital to outperforming sectors

Platforms like Token Metrics offer weekly rebalanced AI indices that are tuned to market momentum, sentiment, and volatility.

Performance Snapshot (Q1–Q2 2025)

Note: Returns are hypothetical and reflect aggregated performance snapshots.

Final Thoughts: What’s the Best Crypto Index in 2025?

The best crypto index in 2025 is the one that aligns with your goals and risk profile.

  • If you want high growth and can handle volatility, explore AI-powered sector indices like Memecoins or DeFi.
  • If you want safer long-term exposure, the Bitwise 10 or Token Metrics HODL Series are smart.
  • If you believe in AI-driven investing, Token Metrics indices lead the market with real-time rebalancing and superior data analysis.

Crypto indices take the guesswork out of investing, allowing you to benefit from market trends without managing dozens of individual tokens.

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