Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
Token Metrics Team

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Research

Crypto API to Google Sheets in 5 Minutes: How to Use Token Metrics API with Apps Script

Token Metrics Team
6 min
MIN

If you're a trader, data analyst, or crypto enthusiast, chances are you've wanted to pull live crypto data directly into Google Sheets. Whether you're tracking prices, building custom dashboards, or backtesting strategies, having real-time data at your fingertips can give you an edge.

In this guide, we'll show you how to integrate the Token Metrics API — a powerful crypto API with free access to AI-powered signals — directly into Google Sheets in under 5 minutes using Google Apps Script.

📌 Why Use Google Sheets for Crypto Data?

Google Sheets is a flexible, cloud-based spreadsheet that:

  • Requires no coding to visualize data
  • Can be shared and updated in real time
  • Offers formulas, charts, and conditional formatting
  • Supports live API connections with Apps Script

When combined with the Token Metrics API, it becomes a powerful dashboard that updates live with Trader Grades, Bull/Bear Signals, historical OHLCV data, and more.

🚀 What Is Token Metrics API?

The Token Metrics API provides real-time and historical crypto data powered by AI. It includes:

  • Trader Grade: A score from 0 to 100 showing bullish/bearish potential
  • Bull/Bear Signal: A binary signal showing market direction
  • OHLCV: Open-High-Low-Close-Volume price history
  • Token Metadata: Symbol, name, category, market cap, and more

The best part? The free Basic Plan includes:

  • 5,000 API calls/month
  • Access to core endpoints
  • Hourly data refresh
  • No credit card required

👉 Sign up for free here

🛠️ What You’ll Need

  • A free Token Metrics API key
  • A Google account
  • Basic familiarity with Google Sheets

⚙️ How to Connect Token Metrics API to Google Sheets

Here’s how to get live AI-powered crypto data into Sheets using Google Apps Script.

🔑 Step 1: Generate Your API Key

  1. Visit: https://app.tokenmetrics.com/en/api
  2. Click “Generate API Key”
  3. Copy it — you’ll use this in the script

📄 Step 2: Create a New Google Sheet

  1. Go to Google Sheets
  2. Create a new spreadsheet
  3. Click Extensions > Apps Script

💻 Step 3: Paste This Apps Script

const TOKEN_METRICS_API_KEY = 'YOUR_API_KEY_HERE';

async function getTraderGrade(symbol) {

  const url = `https://api.tokenmetrics.com/v2/trader-grades?symbol=${symbol.toUpperCase()}`;

  const options = {

    method: 'GET',

    contentType: 'application/json',

    headers: {

      'accept': 'application/json',

      'x-api-key': TOKEN_METRICS_API_KEY,

    },

    muteHttpExceptions: true

  };

  

  const response = UrlFetchApp.fetch(url, options);

  const data = JSON.parse(response.getContentText() || "{}")

  

  if (data.success && data.data.length) {

    const coin = data.data[0];

    return [

      coin.TOKEN_NAME,

      coin.TOKEN_SYMBOL,

      coin.TA_GRADE,

      coin.DATE

    ];

  } else {

    return ['No data', '-', '-', '-'];

  }

}

async function getSheetData() {

  const sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();

  const symbols = sheet.getRange('A2:A').getValues().flat().filter(Boolean);

  const results = [];

  results.push(['Name', 'Symbol', 'Trader Grade', 'Date']);

  for (const symbol of symbols) {

    if (symbol) {

      const row = await getTraderGrade(symbol);

      results.push(row);

    }

  }

  sheet.getRange(2, 2, results.length, results[0].length).setValues(results);

}

🧪 Step 4: Run the Script

  1. Replace 'YOUR_API_KEY_HERE' with your real API key.
  2. Save the project as TokenMetricsCryptoAPI.
  3. In your sheet, enter a list of symbols (e.g., BTC, ETH, SOL) in Column A.
  4. Go to the script editor and run getSheetData() from the dropdown menu.

Note: The first time, Google will ask for permission to access the script.

✅ Step 5: View Your Live Data

After the script runs, you’ll see:

  • Coin name and symbol
  • Trader Grade (0–100)
  • Timestamp

You can now:

  • Sort by Trader Grade
  • Add charts and pivot tables
  • Schedule automatic updates with triggers (e.g., every hour)

🧠 Why Token Metrics API Is Ideal for Google Sheets Users

Unlike basic price APIs, Token Metrics offers AI-driven metrics that help you:

  • Anticipate price action before it happens
  • Build signal-based dashboards or alerts
  • Validate strategies against historical signals
  • Keep your data fresh with hourly updates

And all of this starts for free.

🏗️ Next Steps: Expand Your Sheet

Here’s what else you can build:

  • A portfolio tracker that pulls your top coins’ grades
  • A sentiment dashboard using historical OHLCV
  • A custom screener that filters coins by Trader Grade > 80
  • A Telegram alert system triggered by Sheets + Apps Script + Webhooks

You can also upgrade to the Advanced Plan to unlock 21 endpoints including:

  • Investor Grades
  • Smart Indices
  • Sentiment Metrics
  • Quantitative AI reports
  • 60x API speed

🔐 Security Tip

Never share your API key in a public Google Sheet. Use script-level access and keep the sheet private unless required.

🧩 How-To Schema Markup (for SEO)

{

  "@context": "https://schema.org",

  "@type": "HowTo",

  "name": "Crypto API to Google Sheets in 5 Minutes",

  "description": "Learn how to connect the Token Metrics crypto API to Google Sheets using Google Apps Script and get real-time AI-powered signals and prices.",

  "totalTime": "PT5M",

  "supply": [

    {

      "@type": "HowToSupply",

      "name": "Google Sheets"

    },

    {

      "@type": "HowToSupply",

      "name": "Token Metrics API Key"

    }

  ],

  "tool": [

    {

      "@type": "HowToTool",

      "name": "Google Apps Script"

    }

  ],

  "step": [

    {

      "@type": "HowToStep",

      "name": "Get Your API Key",

      "text": "Sign up at Token Metrics and generate your API key from the API dashboard."

    },

    {

      "@type": "HowToStep",

      "name": "Create a New Google Sheet",

      "text": "Open a new sheet and list crypto symbols in column A."

    },

    {

      "@type": "HowToStep",

      "name": "Add Apps Script",

      "text": "Go to Extensions > Apps Script and paste the provided code, replacing your API key."

    },

    {

      "@type": "HowToStep",

      "name": "Run the Script",

      "text": "Execute the getSheetData function to pull data into the sheet."

    }

  ]

}

✍️ Final Thoughts

If you're serious about crypto trading or app development, integrating live market signals into your workflow can be a game-changer. With the Token Metrics API, you can get institutional-grade AI signals — right inside Google Sheets.

This setup is simple, fast, and completely free to start. Try it today and unlock a smarter way to trade and build in crypto.

👉 Get Your API Key & Start for Free

Announcements

🚀Put Your $TMAI to Work: Daily Rewards, No Locks, Up To 200% APR.

Token Metrics Team
5 min
MIN

Liquidity farming just got a major upgrade. Token Metrics AI ($TMAI) has launched its first liquidity incentive campaign on Merk — and it’s designed for yield hunters looking to earn fast, with no lockups, no gimmicks, and real rewards from Day 1.

📅 Campaign Details

  • Duration: June 5 – June 19, 2025
  • Rewards Begin: 17:00 UTC / 1:00 PM ET
  • Total TMAI Committed: 38 million+ $TMAI
  • No Lockups: Enter or exit at any time
  • APR Potential: Up to 200%

For two weeks, liquidity providers can earn high daily rewards across three different pools. All rewards are paid in $TMAI and distributed continuously — block by block — through the Merkl platform.

💧 Where to Earn – The Pools (as of June 5, 17:00 UTC)

Pool                                                    Starting APR %               Total Rewards (14 days)                Current TVL

Aerodrome WETH–TMAI        150%                                16.79M TMAI (~$11,000)                   $86,400

Uniswap v3 USDC–TMAI        200%                                14.92M TMAI (~$9,800)                    $19,900

Balancer 95/5 WETH–TMAI    200%                                5.60M TMAI (~$3,700)                       $9,500

These pools are live and actively paying rewards. APR rates aren’t displayed on Merkl until the first 24 hours of data are available — but early providers will already be earning.

🧠 Why This Campaign Stands Out

1. Turbo Rewards for a Short Time

This isn’t a slow-drip farm. The TMAI Merkl campaign is designed to reward action-takers. For the first few days, yields are especially high — thanks to low TVL and full daily reward distribution.

2. No Lockups or Waiting Periods

You can provide liquidity and withdraw it anytime — even the same day. There are no lockups, no vesting, and no delayed payout mechanics. All rewards accrue automatically and are claimable through Merkl.

3. Choose Your Risk Profile

You get to pick your exposure.

  • Want ETH upside? Stake in Aerodrome or Balancer.
  • Prefer stablecoin stability? Go with the Uniswap v3 USDC–TMAI pool.

4. Influence the Future of TMAI Yield Farming

This campaign isn’t just about yield — it’s a test. If enough users participate and volume grows, the Token Metrics Treasury will consider extending liquidity rewards into Q3 and beyond. That means more TMAI emissions, longer timelines, and consistent passive income opportunities for LPs.

5. Built for Transparency and Speed

Rewards are distributed via Merkl by Angle Labs, a transparent, gas-efficient platform for programmable liquidity mining. You can see the exact rewards, TVL, wallet counts, and pool analytics at any time.

🔧 How to Get Started

Getting started is simple. You only need a crypto wallet, some $TMAI, and a matching asset (either WETH or USDC, depending on the pool).

Step-by-step:

  1. Pick a pool:
    Choose from Aerodrome, Uniswap v3, or Balancer depending on your risk appetite and asset preference.

  2. Provide liquidity:
    Head to the Merkl link for your pool, deposit both assets, and your position is live immediately.

  3. Track your earnings:
    Watch TMAI accumulate daily in your Merkl dashboard. You can claim rewards at any time.

  4. Withdraw when you want:
    Since there are no lockups, you can remove your liquidity whenever you choose — rewards stop the moment liquidity is pulled.

🎯 Final Thoughts

This is a rare opportunity to earn serious rewards in a short amount of time. Whether you’re new to liquidity mining or a DeFi veteran, the TMAI Merkl campaign is built for speed, flexibility, and transparency.

You’re still early. The best yields happen in the first days, before TVL rises and APR stabilizes. Dive in now and maximize your returns while the turbo phase is still on.

👉 Join the Pools and Start Earning

Announcements

Token Metrics API Joins RapidAPI: The Fastest Way to Add AI-Grade Crypto Data to Your App

Token Metrics Team
5 min
MIN

The hunt for a dependable Crypto API normally ends in a graveyard of half-maintained GitHub repos, flaky RPC endpoints, and expensive enterprise feeds that hide the true cost behind a sales call. Developers waste days wiring those sources together, only to learn that one fails during a market spike or that data schemas never quite align. The result? Bots mis-fire, dashboards drift out of sync, and growth stalls while engineers chase yet another “price feed.”

That headache stops today. Token Metrics API, the same engine that powers more than 70 000 users on the Token Metrics analytics platform, is now live on RapidAPI—the largest marketplace of public APIs with more than four million developers. One search, one click, and you get an AI-grade Crypto API with institutional reliability and a 99.99 % uptime SLA.

Why RapidAPI + Token Metrics API Matters

  • Native developer workflow – No separate billing portal, OAuth flow, or SDK hunt. Click “Subscribe,” pick the Free plan, and RapidAPI instantly generates a key.

  • Single playground – Run test calls in-browser and copy snippets in cURL, Python, Node, Go, or Rust without leaving the listing.

  • Auto-scale billing – When usage grows, RapidAPI handles metering and invoices. You focus on product, not procurement.

What Makes the Token Metrics Crypto API Different?

  1. Twenty-one production endpoints

    Live & historical prices, hourly and daily OHLCV, proprietary Trader & Investor Grades, on-chain and social sentiment, AI-curated sector indices, plus deep-dive AI reports that summarise fundamentals, code health, and tokenomics.

  2. AI signals that win

    Over the last 24 months, more than 70 % of our bull/bear signals outperformed simple buy-and-hold. The API delivers that same alpha in flat JSON.

  3. Institutional reliability

    99.99 % uptime, public status page, and automatic caching for hot endpoints keep latency low even on volatile days.

Three-Step Quick Start

  1. Search “Token Metrics API” on RapidAPI and click Subscribe.
  2. Select the Free plan (5 000 calls / month, 20 request / min) and copy your key.
  3. Test:

bash

CopyEdit

curl -H "X-RapidAPI-Key: YOUR_KEY" \

     -H "X-RapidAPI-Host: tokenmetrics.p.rapidapi.com" \

     https://tokenmetrics.p.rapidapi.com/v2/trader-grades?symbol=BTC

The response returns Bitcoin’s live Trader Grade (0-100) and bull/bear flag. Swap BTC for any asset or explore /indices, /sentiment, and /ai-reports.

Real-World Use Cases

Use case

How developers apply the Token Metrics API

Automated trading bots

Rotate allocations when Trader Grade > 85 or sentiment flips bear.

Portfolio dashboards

Pull index weights, grades, and live prices in a single call for instant UI load.

Research terminals

Inject AI Reports into Notion/Airtable for analyst workflows.

No-code apps

Combine Zapier webhooks with RapidAPI to display live sentiment without code.

Early adopters report 30 % faster build times because they no longer reconcile five data feeds.

Pricing That Scales

  • Free – 5 000 calls, 30-day history.
  • Advanced – 20 000 calls, 3-month history.
  • Premium – 100 000 calls, 3-year history.
  • VIP – 500 000 calls, unlimited history.

Overages start at $0.005 per call.

Ready to Build?

• RapidAPI listing: https://rapidapi.com/tm-ai/api/token-metrics 

https://rapidapi.com/token-metrics-token-metrics-default/api/token-metrics-api1
• Developer docs: https://developers.tokenmetrics.com
• Support Slack: https://join.slack.com/t/tokenmetrics-devs/shared_invite/…

Spin up your key, ship your bot, and let us know what you create—top projects earn API credits and a Twitter shout-out.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products