Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
Token Metrics Team

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Research

📈 Launch Coin’s Wild Ride: From 54 SOL to $4 Million

Token Metrics Team
4 min
MIN

The crypto world thrives on narratives, and few have captured attention in recent weeks like Launchcoin. Born from a blend of SocialFi innovation and meme-driven virality, Launchcoin has surged into the spotlight—offering both eye-popping returns and warnings of extreme volatility. Powered by Token Metrics’ AI insights, here’s a detailed look at where Launchcoin stands today.

🚀 AI Detected the Breakout Early

On April 20, 2025, Token Metrics’ proprietary AI model flipped bullish on Launchcoin. Since then, the token has rallied over 3x, proving the strength of the signal. Backed by machine learning models that track on-chain data, sentiment, and price action across multiple timeframes, the Trader Grade for Launchcoin is currently at a whopping 93.15%, designating it a Strong Buy in the short term.

However, after such an exponential surge, the platform’s analysts expect natural pullbacks as early buyers and whales begin to take profits. These corrections are healthy and expected in any meteoric price run—and should not be confused with a loss of fundamental strength.

🧠 Token Metrics Investor Grade: A Balanced Perspective

While short-term indicators are overwhelmingly bullish, the Investor Grade remains neutral, pointing to a more measured view on Launchcoin’s long-term potential. This signals that while there’s momentum, there are still structural risks—particularly due to its meme coin characteristics and reliance on hype cycles.

Still, a neutral long-term grade isn’t bearish. It suggests Launchcoin is currently stable at its elevated valuation, but investors should monitor developments carefully—especially as new features and ecosystem growth unfold.

📈 Launchcoin’s Wild Ride: From 54 SOL to $4 Million

The Launchcoin story has already minted millionaires. One trader reportedly turned an $8,191 investment (54 SOL) into $4 million after purchasing 14.62 million LAUNCHCOIN tokens when the market cap was below $500,000. This kind of exponential return is rare—even in crypto—and helped drive speculative interest across social media and trading forums.

Within just 22 days, Launchcoin’s market cap crossed $300 million, illustrating how quickly meme-based projects can capture market momentum, especially when they ride the wave of a compelling narrative.

🔄 Listings and Market Access

Launchcoin’s liquidity and accessibility have improved significantly. The token is now trading on major centralized exchanges:

  • Spot listings: Bitget, KuCoin, Gate.io, and MEXC
  • Futures: Recently launched on ByBit

These listings have broadened exposure, attracting a wider investor base and allowing leveraged traders to participate. Increased liquidity also reduces slippage, enabling larger capital inflows while minimizing execution risk.

🎭 From PASTERNAK to LAUNCHCOIN: The Rebranding

Initially launched as PASTERNAK, named after Believe’s founder Ben Pasternak, the project was rebranded to Launchcoin on May 2, 2025. The new name better reflects its core value proposition: empowering creators to launch tokens through a SocialFi model.

The model is simple but revolutionary—anyone can create a token by posting on social media with the “@launchcoin” tag. This lowers the barrier for entry into token creation and adds viral potential to every social interaction.

🧨 Risk and Volatility: A Speculative Bet

Despite its recent success, Launchcoin remains a highly speculative asset. Its meteoric rise is reminiscent of meme coin cycles seen with tokens like PEPE or DOGE. While Launchcoin offers a unique utility layer with its token-creation feature, its current valuation includes a significant hype premium.

Token Metrics encourages traders to stay nimble. With the AI trading signals, users can track grade changes in real-time, ensuring they’re not caught off guard by sharp reversals or cooldowns.

🧠 Final Thoughts

Launchcoin represents a blend of viral marketing, social token innovation, and AI-predicted trading opportunity. With strong short-term momentum, neutral long-term positioning, and significant ecosystem buzz, it’s a token to watch—but not without caution.

Whether you’re a trader riding the momentum or an investor assessing long-term viability, Token Metrics provides the data-driven edge to navigate Launchcoin’s volatility with confidence.

Research

Best Long-Term Crypto Picks for the 2025 Bull Market

Token Metrics Team
4 min
MIN

In a market full of noise, value investors are asking one critical question: what should I hold long-term?

Here are some of our top picks, based on fundamentals, traction, and longevity.

1. Grass – AI + Revenue

Grass stands out in the AI space. With over $15M in revenue from its browser extension and data resale model, it’s one of the few protocols generating real-world value. It’s a top AI blue chip we’re confident holding over multiple cycles.

2. Peaq – DePIN Infrastructure

Peaq positions itself as the Chainlink of decentralized physical infrastructure. While still under $1B FDV, it’s been consistent in development and narrative strength.

3. Sui – Consumer-Focused L1

Sui isn’t just another L1. Between Phantom wallet support, SuiPlay hardware, and growing dApp adoption, Sui has the elements to outpace older chains like Solana or Avalanche in user growth.

4. Parcl – Real Estate Derivatives

For exposure to real-world assets, Parcl offers a compelling play. Their UI is retail-friendly, listings are strong, and the market cap remains under $150M. This is one to watch as RWA adoption grows.

5. BitTensor – AI Infrastructure Layer

With a unique emission model and growing subnet usage, BitTensor remains the top AI infra token. Some even compare its long-term potential to early Bitcoin.

Bonus Mentions:

  • Uniswap / Aave / Compound – battle-tested DeFi with upcoming fee-sharing upgrades

  • Chainlink – oracle king still dominating infrastructure

  • Hyperliquid – sustainable revenue, EVM chain, and perps dominance

Final Words

The 2025 bull market will create noise—but also opportunity. These tokens aren’t just trendy—they’re infrastructure plays with real utility and upside. Allocate accordingly.

Research

SUI Price Analysis: Short-Term Momentum Builds Amid Long-Term Uncertainty

Token Metrics Team
4 min
MIN

SUI, a rising Layer 1 blockchain network, has been gaining traction recently—and Token Metrics' AI-powered tools were ahead of the curve in identifying its bullish momentum. On April 24th, the Token Metrics Trader Grade issued a bullish signal for SUI, and since then, the price has climbed nearly 22%, confirming the strength of the short-term trend.

But there’s more to this move than just price action. Token Metrics offers a unique perspective by analyzing both short-term and long-term signals through its proprietary Trader Grade and Investor Grade ratings. These grades offer a layered view of an asset's potential by using machine learning to evaluate over 80 on-chain, off-chain, and technical indicators.

Token Metrics AI: Bullish for Traders, Bearish for Investors

As of the latest data, SUI holds a “Strong Buy” rating on the Token Metrics Trader Grade, signaling powerful momentum for short-term traders. This suggests that swing traders and scalpers could benefit from the current trend, particularly if the price can decisively break through the immediate resistance at $4.25.

However, the Investor Grade tells a different story. While the short-term outlook is bullish, the long-term view remains cautious. The Investor Grade currently recommends a Sell, suggesting SUI may face challenges in sustaining gains over a multi-month time frame. This divergence highlights the importance of aligning your investment strategy with the appropriate time horizon.

TVL Growth Validates SUI’s Ecosystem Expansion

Beyond AI ratings, Token Metrics also factors in fundamental metrics—and one of the strongest tailwinds for SUI right now is its rapidly growing Total Value Locked (TVL). According to DeFi Llama, SUI’s TVL has surged to a new all-time high of $2.11 billion, cementing its position as the 8th largest blockchain by TVL.

This growth in TVL indicates that more capital is being deployed in the SUI ecosystem. It reflects increased user engagement with decentralized applications (dApps) on the network and signals rising confidence among DeFi participants. From a fundamental standpoint, this bodes well for SUI’s long-term utility—even if its price action hasn't yet caught up to the full extent of this growth.

Key Technical Levels: Breakout or Pullback?

From a technical analysis standpoint, SUI is now testing a major resistance at $4.25. A confirmed breakout above this level could send the asset surging toward new all-time highs, potentially igniting a new wave of momentum-driven buying.

However, if the price fails to breach this resistance zone, a pullback is likely. In that scenario, the $3.00 to $3.20 range should act as a solid support area. These levels will be critical for traders to monitor, and Token Metrics' real-time alerts can help users stay on top of such breakouts or reversals.

Trading Smarter with Token Metrics

Whether you're trading short-term breakouts or evaluating long-term positions, Token Metrics helps crypto investors make data-driven decisions. The platform’s dual-grade system—Trader Grade for momentum-based insights and Investor Grade for long-term trends—equips users with nuanced information to act with confidence.

Moreover, Token Metrics integrates this data directly into its AI Trading Agent and custom alerts system, ensuring you never miss an opportunity or warning signal. With instant access to heatmaps, technical breakdowns, and AI-based predictions, SUI traders can manage risk more efficiently and capitalize on emerging trends before the rest of the market catches on.

Final Thoughts

SUI is showing promising signs, especially with its network fundamentals improving rapidly and short-term momentum turning bullish. Still, the cautious long-term outlook suggests that traders should proceed with a balanced approach—watching both breakout levels and support zones, while leveraging tools like Token Metrics for real-time decision-making support.

As always, combining AI-driven insights with strong risk management is the key to navigating volatile markets like crypto. SUI is one to watch—and Token Metrics helps you stay one step ahead.

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