Crypto Basics

What is Asset Allocation and How Does it Impact Your Portfolio?

Learn everything about asset allocation and its crucial role in shaping your portfolio. Unlock the best strategies for maximizing returns on your investment.
S. Vishwa
6 Minutes
MIN

Cryptocurrency has become a popular investment option, attracting both seasoned investors and newcomers to the market. However, the extreme volatility and unpredictable nature of cryptocurrencies make it crucial to have a well-thought-out asset allocation strategy in order to maximize returns and minimize risk. 

In this article, we will explore the concept of crypto asset allocation, its importance, and various strategies to help you navigate the cryptocurrency market effectively.

What is Crypto Asset Allocation?

Crypto asset allocation refers to the process of dividing your cryptocurrency investments across different types of digital assets, such as coins and tokens, as well as considering factors like market capitalization, geographic location, and the underlying technology of the cryptocurrencies. 

Asset allocation aims to spread your investments across a range of assets to reduce overall volatility and enhance long-term returns.

The Benefits of Diversification

Diversification is a key principle in asset allocation, and it plays a crucial role in managing risk and increasing the potential for returns. 

Investing in various cryptocurrencies can reduce the impact of poor-performing investments by offsetting them with investments that are performing well. 

Diversification helps to protect your portfolio from major losses and allows you to take advantage of potential opportunities across different sectors of the cryptocurrency market.

However, it's important to note that diversification does not eliminate systemic risk, which is the risk inherent in the entire cryptocurrency market. 

While asset allocation can reduce overall volatility, it cannot completely eliminate cryptocurrency fluctuations and uncertainties.

Strategies for Crypto Asset Allocation

Understanding and implementing effective strategies for crypto asset allocation is crucial for investors looking to navigate the dynamic market.

These strategies play a vital role in helping investors optimize their crypto portfolios, manage risk, and capitalize on the potential of digital assets.

Market Capitalization Allocation

One common crypto asset allocation approach is investing in cryptocurrencies with different market capitalizations. 

Market capitalization is the total value of a cryptocurrency, calculated by multiplying the price of each unit by the total number of units in circulation. 

Investing in cryptocurrencies with varying market capitalizations allows you to balance the potential for high returns from smaller-cap coins with the stability and liquidity of larger-cap cryptocurrencies.

Small Market Capitalization Cryptocurrencies: Investing in small-cap cryptocurrencies can be riskier but may offer significant growth potential. 

These coins often have innovative technology or unique use cases that could lead to substantial returns if successful. However, smaller-cap coins also carry a higher risk of failure or price manipulation.

Medium Market Capitalization Cryptocurrencies: Medium-cap cryptocurrencies are seen as a balance between small and large-cap coins. They offer a moderate level of risk and potential returns. 

These coins have established themselves to some extent in the market but still have room for growth.

Large Market Capitalization Cryptocurrencies: Investing in large-cap cryptocurrencies, such as Bitcoin and Ethereum, provides stability and liquidity to your portfolio. 

These coins have a proven track record and strong market presence and are less susceptible to extreme price fluctuations. However, the potential for exponential growth might be relatively lower than smaller-cap coins.

Geographic Allocation

Another factor to consider in crypto asset allocation is the geographic location of the cryptocurrencies or cryptocurrency projects. Different countries and jurisdictions have varying regulations and attitudes towards cryptocurrencies. 

By diversifying your investments across different geographic locations, you can mitigate the risk of adverse regulatory changes or localized market downturns.

  • Crypto-Friendly Jurisdictions: Some countries have embraced cryptocurrencies and have favorable regulations in place, encouraging innovation and growth in the crypto industry. Investing in cryptocurrencies originating from these jurisdictions can provide more stability and regulatory certainty.
  • Strict Regulatory Environments: On the other hand, some countries have implemented strict regulations or even banned cryptocurrencies altogether. Investing in cryptocurrencies from these jurisdictions may carry additional risks due to the uncertain legal and regulatory landscape.

Types of Cryptocurrencies

Another crucial aspect of crypto asset allocation is considering the different types of cryptocurrencies and their underlying technologies. Understanding the purpose and function of each type of cryptocurrency can help you diversify your portfolio based on their unique characteristics.

Pure Currency Cryptocurrencies: These are cryptocurrencies that primarily function as a medium of exchange and store of value, such as Bitcoin

Pure currency coins do not have any specific utility or underlying technology other than facilitating transactions. Investing in these coins can provide exposure to the broader cryptocurrency market and potential long-term growth.

Stablecoins: Stablecoins are cryptocurrencies designed to maintain a stable value by pegging their price to a specific asset, such as a fiat currency. 

These coins can be used as a store of value and offer a hedge against market volatility. Stablecoins provide a bridge between the traditional financial system and the cryptocurrency world, allowing investors to hold their funds in a relatively stable asset.

Utility Tokens: Utility tokens serve a specific purpose or function within a blockchain ecosystem. They are used to access and utilize certain features or services the underlying platform offers. 

Investing in utility tokens allows you to participate in the growth of specific blockchain projects and potentially benefit from their adoption and success.

Security Tokens: Security tokens represent ownership in an underlying asset or company and function as digital securities. 

These tokens are subject to securities regulations and may offer investors financial rights, such as dividends or profit-sharing. Investing in security tokens provides exposure to traditional investment assets within the cryptocurrency space.

Implementing Your Crypto Asset Allocation Strategy

When implementing your crypto asset allocation strategy, it's important to consider your risk tolerance, financial goals, and investment horizon. These factors will influence the weighting you assign to different cryptocurrencies and asset classes within your portfolio. 

A well-balanced and diversified portfolio can help you navigate the cryptocurrency market and position yourself for potential growth while managing risk.

It's also essential to stay informed about the latest developments in the cryptocurrency market and regularly review and rebalance your portfolio. 

The cryptocurrency market is highly dynamic, and the relative performance of different assets can change rapidly. You can optimize your returns and adapt to market conditions by staying proactive and adjusting your allocation as needed.

Conclusion

Crypto asset allocation is a critical aspect of successful cryptocurrency investing. You can manage risk and maximize your long-term returns by diversifying your investments across different types of cryptocurrencies, market capitalizations, geographic locations, and underlying technologies. 

Remember to consider your risk tolerance, financial goals, and investment horizon when constructing your portfolio. Regular monitoring and rebalancing are essential to ensure that your asset allocation aligns with your objectives. 

With a well-thought-out asset allocation strategy, you can confidently navigate the cryptocurrency market and seize opportunities in this exciting and rapidly evolving space.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other advice, and you should not treat any of the website's content as such.

Token Metrics does not recommend buying, selling, or holding any cryptocurrency. Conduct your due diligence and consult your financial advisor before making investment decisions.

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Token Metrics Team

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Crypto API to Google Sheets in 5 Minutes: How to Use Token Metrics API with Apps Script

Token Metrics Team
6 min
MIN

If you're a trader, data analyst, or crypto enthusiast, chances are you've wanted to pull live crypto data directly into Google Sheets. Whether you're tracking prices, building custom dashboards, or backtesting strategies, having real-time data at your fingertips can give you an edge.

In this guide, we'll show you how to integrate the Token Metrics API — a powerful crypto API with free access to AI-powered signals — directly into Google Sheets in under 5 minutes using Google Apps Script.

📌 Why Use Google Sheets for Crypto Data?

Google Sheets is a flexible, cloud-based spreadsheet that:

  • Requires no coding to visualize data
  • Can be shared and updated in real time
  • Offers formulas, charts, and conditional formatting
  • Supports live API connections with Apps Script

When combined with the Token Metrics API, it becomes a powerful dashboard that updates live with Trader Grades, Bull/Bear Signals, historical OHLCV data, and more.

🚀 What Is Token Metrics API?

The Token Metrics API provides real-time and historical crypto data powered by AI. It includes:

  • Trader Grade: A score from 0 to 100 showing bullish/bearish potential
  • Bull/Bear Signal: A binary signal showing market direction
  • OHLCV: Open-High-Low-Close-Volume price history
  • Token Metadata: Symbol, name, category, market cap, and more

The best part? The free Basic Plan includes:

  • 5,000 API calls/month
  • Access to core endpoints
  • Hourly data refresh
  • No credit card required

👉 Sign up for free here

🛠️ What You’ll Need

  • A free Token Metrics API key
  • A Google account
  • Basic familiarity with Google Sheets

⚙️ How to Connect Token Metrics API to Google Sheets

Here’s how to get live AI-powered crypto data into Sheets using Google Apps Script.

🔑 Step 1: Generate Your API Key

  1. Visit: https://app.tokenmetrics.com/en/api
  2. Click “Generate API Key”
  3. Copy it — you’ll use this in the script

📄 Step 2: Create a New Google Sheet

  1. Go to Google Sheets
  2. Create a new spreadsheet
  3. Click Extensions > Apps Script

💻 Step 3: Paste This Apps Script

const TOKEN_METRICS_API_KEY = 'YOUR_API_KEY_HERE';

async function getTraderGrade(symbol) {

  const url = `https://api.tokenmetrics.com/v2/trader-grades?symbol=${symbol.toUpperCase()}`;

  const options = {

    method: 'GET',

    contentType: 'application/json',

    headers: {

      'accept': 'application/json',

      'x-api-key': TOKEN_METRICS_API_KEY,

    },

    muteHttpExceptions: true

  };

  

  const response = UrlFetchApp.fetch(url, options);

  const data = JSON.parse(response.getContentText() || "{}")

  

  if (data.success && data.data.length) {

    const coin = data.data[0];

    return [

      coin.TOKEN_NAME,

      coin.TOKEN_SYMBOL,

      coin.TA_GRADE,

      coin.DATE

    ];

  } else {

    return ['No data', '-', '-', '-'];

  }

}

async function getSheetData() {

  const sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();

  const symbols = sheet.getRange('A2:A').getValues().flat().filter(Boolean);

  const results = [];

  results.push(['Name', 'Symbol', 'Trader Grade', 'Date']);

  for (const symbol of symbols) {

    if (symbol) {

      const row = await getTraderGrade(symbol);

      results.push(row);

    }

  }

  sheet.getRange(2, 2, results.length, results[0].length).setValues(results);

}

🧪 Step 4: Run the Script

  1. Replace 'YOUR_API_KEY_HERE' with your real API key.
  2. Save the project as TokenMetricsCryptoAPI.
  3. In your sheet, enter a list of symbols (e.g., BTC, ETH, SOL) in Column A.
  4. Go to the script editor and run getSheetData() from the dropdown menu.

Note: The first time, Google will ask for permission to access the script.

✅ Step 5: View Your Live Data

After the script runs, you’ll see:

  • Coin name and symbol
  • Trader Grade (0–100)
  • Timestamp

You can now:

  • Sort by Trader Grade
  • Add charts and pivot tables
  • Schedule automatic updates with triggers (e.g., every hour)

🧠 Why Token Metrics API Is Ideal for Google Sheets Users

Unlike basic price APIs, Token Metrics offers AI-driven metrics that help you:

  • Anticipate price action before it happens
  • Build signal-based dashboards or alerts
  • Validate strategies against historical signals
  • Keep your data fresh with hourly updates

And all of this starts for free.

🏗️ Next Steps: Expand Your Sheet

Here’s what else you can build:

  • A portfolio tracker that pulls your top coins’ grades
  • A sentiment dashboard using historical OHLCV
  • A custom screener that filters coins by Trader Grade > 80
  • A Telegram alert system triggered by Sheets + Apps Script + Webhooks

You can also upgrade to the Advanced Plan to unlock 21 endpoints including:

  • Investor Grades
  • Smart Indices
  • Sentiment Metrics
  • Quantitative AI reports
  • 60x API speed

🔐 Security Tip

Never share your API key in a public Google Sheet. Use script-level access and keep the sheet private unless required.

🧩 How-To Schema Markup (for SEO)

{

  "@context": "https://schema.org",

  "@type": "HowTo",

  "name": "Crypto API to Google Sheets in 5 Minutes",

  "description": "Learn how to connect the Token Metrics crypto API to Google Sheets using Google Apps Script and get real-time AI-powered signals and prices.",

  "totalTime": "PT5M",

  "supply": [

    {

      "@type": "HowToSupply",

      "name": "Google Sheets"

    },

    {

      "@type": "HowToSupply",

      "name": "Token Metrics API Key"

    }

  ],

  "tool": [

    {

      "@type": "HowToTool",

      "name": "Google Apps Script"

    }

  ],

  "step": [

    {

      "@type": "HowToStep",

      "name": "Get Your API Key",

      "text": "Sign up at Token Metrics and generate your API key from the API dashboard."

    },

    {

      "@type": "HowToStep",

      "name": "Create a New Google Sheet",

      "text": "Open a new sheet and list crypto symbols in column A."

    },

    {

      "@type": "HowToStep",

      "name": "Add Apps Script",

      "text": "Go to Extensions > Apps Script and paste the provided code, replacing your API key."

    },

    {

      "@type": "HowToStep",

      "name": "Run the Script",

      "text": "Execute the getSheetData function to pull data into the sheet."

    }

  ]

}

✍️ Final Thoughts

If you're serious about crypto trading or app development, integrating live market signals into your workflow can be a game-changer. With the Token Metrics API, you can get institutional-grade AI signals — right inside Google Sheets.

This setup is simple, fast, and completely free to start. Try it today and unlock a smarter way to trade and build in crypto.

👉 Get Your API Key & Start for Free

Announcements

🚀Put Your $TMAI to Work: Daily Rewards, No Locks, Up To 200% APR.

Token Metrics Team
5 min
MIN

Liquidity farming just got a major upgrade. Token Metrics AI ($TMAI) has launched its first liquidity incentive campaign on Merk — and it’s designed for yield hunters looking to earn fast, with no lockups, no gimmicks, and real rewards from Day 1.

📅 Campaign Details

  • Duration: June 5 – June 19, 2025
  • Rewards Begin: 17:00 UTC / 1:00 PM ET
  • Total TMAI Committed: 38 million+ $TMAI
  • No Lockups: Enter or exit at any time
  • APR Potential: Up to 200%

For two weeks, liquidity providers can earn high daily rewards across three different pools. All rewards are paid in $TMAI and distributed continuously — block by block — through the Merkl platform.

💧 Where to Earn – The Pools (as of June 5, 17:00 UTC)

Pool                                                    Starting APR %               Total Rewards (14 days)                Current TVL

Aerodrome WETH–TMAI        150%                                16.79M TMAI (~$11,000)                   $86,400

Uniswap v3 USDC–TMAI        200%                                14.92M TMAI (~$9,800)                    $19,900

Balancer 95/5 WETH–TMAI    200%                                5.60M TMAI (~$3,700)                       $9,500

These pools are live and actively paying rewards. APR rates aren’t displayed on Merkl until the first 24 hours of data are available — but early providers will already be earning.

🧠 Why This Campaign Stands Out

1. Turbo Rewards for a Short Time

This isn’t a slow-drip farm. The TMAI Merkl campaign is designed to reward action-takers. For the first few days, yields are especially high — thanks to low TVL and full daily reward distribution.

2. No Lockups or Waiting Periods

You can provide liquidity and withdraw it anytime — even the same day. There are no lockups, no vesting, and no delayed payout mechanics. All rewards accrue automatically and are claimable through Merkl.

3. Choose Your Risk Profile

You get to pick your exposure.

  • Want ETH upside? Stake in Aerodrome or Balancer.
  • Prefer stablecoin stability? Go with the Uniswap v3 USDC–TMAI pool.

4. Influence the Future of TMAI Yield Farming

This campaign isn’t just about yield — it’s a test. If enough users participate and volume grows, the Token Metrics Treasury will consider extending liquidity rewards into Q3 and beyond. That means more TMAI emissions, longer timelines, and consistent passive income opportunities for LPs.

5. Built for Transparency and Speed

Rewards are distributed via Merkl by Angle Labs, a transparent, gas-efficient platform for programmable liquidity mining. You can see the exact rewards, TVL, wallet counts, and pool analytics at any time.

🔧 How to Get Started

Getting started is simple. You only need a crypto wallet, some $TMAI, and a matching asset (either WETH or USDC, depending on the pool).

Step-by-step:

  1. Pick a pool:
    Choose from Aerodrome, Uniswap v3, or Balancer depending on your risk appetite and asset preference.

  2. Provide liquidity:
    Head to the Merkl link for your pool, deposit both assets, and your position is live immediately.

  3. Track your earnings:
    Watch TMAI accumulate daily in your Merkl dashboard. You can claim rewards at any time.

  4. Withdraw when you want:
    Since there are no lockups, you can remove your liquidity whenever you choose — rewards stop the moment liquidity is pulled.

🎯 Final Thoughts

This is a rare opportunity to earn serious rewards in a short amount of time. Whether you’re new to liquidity mining or a DeFi veteran, the TMAI Merkl campaign is built for speed, flexibility, and transparency.

You’re still early. The best yields happen in the first days, before TVL rises and APR stabilizes. Dive in now and maximize your returns while the turbo phase is still on.

👉 Join the Pools and Start Earning

Announcements

Token Metrics API Joins RapidAPI: The Fastest Way to Add AI-Grade Crypto Data to Your App

Token Metrics Team
5 min
MIN

The hunt for a dependable Crypto API normally ends in a graveyard of half-maintained GitHub repos, flaky RPC endpoints, and expensive enterprise feeds that hide the true cost behind a sales call. Developers waste days wiring those sources together, only to learn that one fails during a market spike or that data schemas never quite align. The result? Bots mis-fire, dashboards drift out of sync, and growth stalls while engineers chase yet another “price feed.”

That headache stops today. Token Metrics API, the same engine that powers more than 70 000 users on the Token Metrics analytics platform, is now live on RapidAPI—the largest marketplace of public APIs with more than four million developers. One search, one click, and you get an AI-grade Crypto API with institutional reliability and a 99.99 % uptime SLA.

Why RapidAPI + Token Metrics API Matters

  • Native developer workflow – No separate billing portal, OAuth flow, or SDK hunt. Click “Subscribe,” pick the Free plan, and RapidAPI instantly generates a key.

  • Single playground – Run test calls in-browser and copy snippets in cURL, Python, Node, Go, or Rust without leaving the listing.

  • Auto-scale billing – When usage grows, RapidAPI handles metering and invoices. You focus on product, not procurement.

What Makes the Token Metrics Crypto API Different?

  1. Twenty-one production endpoints

    Live & historical prices, hourly and daily OHLCV, proprietary Trader & Investor Grades, on-chain and social sentiment, AI-curated sector indices, plus deep-dive AI reports that summarise fundamentals, code health, and tokenomics.

  2. AI signals that win

    Over the last 24 months, more than 70 % of our bull/bear signals outperformed simple buy-and-hold. The API delivers that same alpha in flat JSON.

  3. Institutional reliability

    99.99 % uptime, public status page, and automatic caching for hot endpoints keep latency low even on volatile days.

Three-Step Quick Start

  1. Search “Token Metrics API” on RapidAPI and click Subscribe.
  2. Select the Free plan (5 000 calls / month, 20 request / min) and copy your key.
  3. Test:

bash

CopyEdit

curl -H "X-RapidAPI-Key: YOUR_KEY" \

     -H "X-RapidAPI-Host: tokenmetrics.p.rapidapi.com" \

     https://tokenmetrics.p.rapidapi.com/v2/trader-grades?symbol=BTC

The response returns Bitcoin’s live Trader Grade (0-100) and bull/bear flag. Swap BTC for any asset or explore /indices, /sentiment, and /ai-reports.

Real-World Use Cases

Use case

How developers apply the Token Metrics API

Automated trading bots

Rotate allocations when Trader Grade > 85 or sentiment flips bear.

Portfolio dashboards

Pull index weights, grades, and live prices in a single call for instant UI load.

Research terminals

Inject AI Reports into Notion/Airtable for analyst workflows.

No-code apps

Combine Zapier webhooks with RapidAPI to display live sentiment without code.

Early adopters report 30 % faster build times because they no longer reconcile five data feeds.

Pricing That Scales

  • Free – 5 000 calls, 30-day history.
  • Advanced – 20 000 calls, 3-month history.
  • Premium – 100 000 calls, 3-year history.
  • VIP – 500 000 calls, unlimited history.

Overages start at $0.005 per call.

Ready to Build?

• RapidAPI listing: https://rapidapi.com/tm-ai/api/token-metrics 

https://rapidapi.com/token-metrics-token-metrics-default/api/token-metrics-api1
• Developer docs: https://developers.tokenmetrics.com
• Support Slack: https://join.slack.com/t/tokenmetrics-devs/shared_invite/…

Spin up your key, ship your bot, and let us know what you create—top projects earn API credits and a Twitter shout-out.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products