Announcements

Best Marketing Agencies in 2025: Top Firms Driving Web3 Growth

Discover the best crypto marketing agencies in 2025, including Token Metrics, Coinbound, Lunar Strategy, and more. Book a call with Token Metrics to promote your Web3 project now.
Token Metrics Team
8 min
MIN

In the rapidly evolving crypto market, standing out among the many crypto exchanges and digital asset projects has become more challenging than ever. Launching a new token, NFT, DeFi application, or blockchain initiative in 2025 requires more than just a flashy website or a basic promotional plan. Opening an account on a crypto exchange is often the first step for new users, and ensuring strong account security is crucial for protecting digital assets. To succeed, you need the expertise of specialized crypto marketing agencies that understand the unique dynamics of the Web3 ecosystem. These agencies build trust among crypto traders and investors while delivering measurable results that drive engagement and growth.

Since not all cryptocurrency exchanges support the same coins and trading pairs, it’s important to tailor your marketing strategy accordingly. Many exchanges offer a wide selection of cryptos, including popular coins and other coins that may be harder to find elsewhere. Moreover, many exchanges now feature mobile apps, enhancing the user experience for traders on the go. For example, Crypto.com is particularly well-suited for mobile users who want to trade crypto anytime, anywhere. Crypto.com is operated by a business entity with headquarters in Singapore, emphasizing its international presence and reach. Founded in 2016, Crypto.com boasts over 100 million users, showcasing its global reach and popularity. The best crypto marketing agencies combine deep industry knowledge with cutting-edge digital strategies, offering services such as influencer campaigns, community growth, token listings, SEO, and AI-driven content creation. These services cater to both retail investors and advanced traders, helping them navigate the crypto market confidently.

Beginner-friendly exchanges often provide educational resources to help new users understand cryptocurrency trading better. Users can easily sign up for a new account, verify their identity, and start trading a variety of cryptos. Coinbase, for instance, is highly recommended for beginners due to its sleek and intuitive user interface. Founded in 2012 and headquartered in San Francisco, Coinbase has solidified its reputation as a trusted and established platform. User interface and ease of navigation remain major focus points for many users when selecting a cryptocurrency exchange. In addition to mobile apps, some platforms also offer in-person services at physical store locations, making it convenient to buy or sell crypto in certain regions. In this article, we’ll highlight the top crypto marketing agencies in 2025 and introduce you to Token Metrics, a platform where marketing meets data-driven credibility. You can even book a call directly with Token Metrics to promote your project to a global audience of active investors and Web3 enthusiasts.

Introduction to Crypto Marketing

In the fast-paced world of cryptocurrency, effective marketing is essential for standing out among the many crypto exchanges and digital asset platforms competing for users. Crypto marketing refers to the specialized strategies and tactics used to promote cryptocurrency exchanges, digital assets, and a wide range of crypto services to both new and experienced customers. Decentralized exchanges, largely automated and blockchain-based, allow users to swap cryptocurrencies, offering a unique alternative to traditional platforms. As the industry continues to expand—with many exchanges and assets entering the market daily—the need for targeted marketing has never been greater.

A crucial aspect of crypto marketing is educating users about the risks and benefits of investing in digital currencies. For example, storing crypto in an exchange’s digital wallet can expose investors to risks if the platform suffers a cyberattack or operational failure. Exchanges typically offer different types of accounts with varying security features to help protect users’ assets. Kraken, for instance, was founded in 2011 and supports over 10 million clients in over 190 countries, making it a globally recognized platform. However, Kraken does not offer insurance for users’ crypto assets, meaning investors are fully exposed to potential losses. However, Kraken is best for users seeking low fees, making it an attractive option for cost-conscious traders. Kraken and Gemini both implement secure protocols to safeguard user accounts and funds. Gemini, founded in 2014 and headquartered in New York, is particularly noted for its robust security measures, including two-factor authentication by default and support for external hardware security keys. Additionally, Gemini holds most customer assets in offshore cold storage to enhance security. Since U.S. Securities Investor Protection Corp. insurance does not apply to cryptocurrency, investors must exercise caution. On the other hand, exchanges like Gemini are known for their high security standards, including routine third-party audits that ensure their security infrastructure operates effectively. Users are generally encouraged to avoid storing assets on exchanges unless actively trading to minimize risk. It is important to keep your money safe when investing in cryptocurrencies.

The primary objective of crypto marketing is to connect exchanges and service providers with their ideal audience, driving brand awareness and encouraging users to engage with their platforms. By leveraging digital campaigns, social media outreach, and educational resources, crypto marketing helps boost website traffic and increase trading volume across cryptocurrency exchanges. Each transaction on a crypto exchange is subject to fees and security checks to ensure the safety of assets. This benefits not only the exchanges but also empowers customers to discover new assets, a wide range of tokens available for trading, trading opportunities, and innovative services within the crypto ecosystem. However, cryptocurrency investing poses significant risks, especially with smaller coins vulnerable to liquidity issues and market manipulation. For those interested in altcoins, BitMart stands out as the best exchange, offering access to over 1,700 cryptocurrencies. Founded in 2017 and headquartered in New York, BitMart emphasizes its credibility in the market. Every trader should evaluate the security and fee structure of an exchange before committing funds.

Ultimately, strong crypto marketing strategies are vital for building trust, fostering community engagement, and supporting the long-term growth of the cryptocurrency industry. Whether you’re launching a new exchange, listing digital assets, or offering unique crypto services, a well-executed marketing plan can make all the difference in attracting and retaining customers in this dynamic and competitive market.

Benefits of Crypto Marketing Agencies

Crypto marketing agencies play a pivotal role in helping cryptocurrency exchanges, trading platforms, and digital asset services stand out in the increasingly crowded crypto market. With many crypto exchanges and platforms vying for attention, these agencies bring specialized expertise to the table, enabling businesses to reach their ideal audience—whether that’s retail investors, advanced traders, or institutions looking to expand their crypto portfolio.

One of the major focus areas for crypto marketing agencies is social media marketing. By crafting engaging content and running targeted campaigns, agencies help platforms attract followers who are eager to buy crypto, sell bitcoin, or explore new digital assets. This not only boosts brand awareness but also drives website traffic and increases trading volumes across various trading pairs. Additionally, agencies leverage search engine optimization (SEO) to ensure their clients’ websites rank highly for key terms like “best crypto exchange,” “crypto trading,” and “cryptocurrency exchanges,” making it easier for users to discover new platforms and coins.

Beyond visibility, crypto marketing agencies often provide educational resources and support, helping users navigate complex topics such as trading volume, market cap, and fee structure. This empowers both new and experienced traders to make informed decisions, whether they’re looking to trade crypto, invest in digital assets, or diversify their holdings. Many exchanges also rely on agencies to promote their low fees, best customer service, and flexible payment methods—including bank transfer, wire transfer, and debit card—making it seamless for users to buy crypto or sell assets.

For platforms seeking to differentiate themselves, agencies can implement advanced strategies like copy trading, allowing users to replicate the trades of seasoned crypto traders and earn rewards. This not only enhances user engagement but also helps build a loyal community around the platform. As the industry evolves and traditional finance giants like Fidelity Crypto enter the space, marketing agencies are instrumental in helping crypto businesses adapt, innovate, and maintain a competitive edge.

Ultimately, partnering with a crypto marketing agency offers a host of benefits: increased brand visibility, improved user engagement, and the ability to attract more traders and investors. By leveraging expert marketing strategies, crypto businesses can grow their trading volumes, expand their user base, and stay ahead in the fast-moving world of digital assets and cryptocurrency exchanges.

🔥 1. Token Metrics — The Best AI-Powered Crypto Trading & Marketing Platform in 2025

Token Metrics distinguishes itself from many crypto exchanges and marketing agencies by serving not just as a traditional marketing firm but as a crypto intelligence and investor platform trusted by tens of thousands of serious crypto traders and builders. In 2025, Token Metrics has become one of the most credible platforms for Web3 discovery and validation.

Marketing your project through Token Metrics grants access to a powerful audience actively seeking promising digital assets and investment opportunities. Projects featured on Token Metrics benefit from AI-generated token reviews, spotlight coverage, social amplification, and investor-grade analysis—without the hype that often clouds the crypto market. The platform also provides analytics on the most actively traded cryptocurrencies and trading pairs, helping users identify optimal opportunities. Token Metrics tracks emerging markets, monitors the performance of crypto futures contracts, and sources data from various markets to ensure your project is presented with data-backed credibility, attracting sophisticated investors and traders.

You can book a call directly with Token Metrics to launch your marketing campaign, whether you’re running a token presale, launching a new protocol, or growing a decentralized autonomous organization (DAO).

Marketing Opportunities Include:

Token Metrics offers a comprehensive suite of marketing services designed to maximize exposure and credibility:

  • Feature placement in the Token Metrics research platform, providing access to a large base of investors and crypto traders actively managing their crypto portfolios. The platform also highlights exchanges offering advanced order types for experienced traders.
  • AI-generated ratings and inclusion in investor dashboards that help users assess token potential based on real-time market data and analytics. Token Metrics enables users to compare taker fees and other fees across different exchanges, supporting informed trading decisions.
  • YouTube and social media coverage reaching over 100,000 followers interested in crypto trading and investing, amplifying your project’s visibility.
  • Email marketing campaigns targeted at active paid subscribers who regularly trade crypto and diversify their digital assets.
  • Inclusion in indexes and token grading systems that highlight the best crypto assets, helping your project stand out in a crowded market.
  • AMA sessions, live demos, and newsletter spotlights that engage the community and build trust among users.

What truly differentiates Token Metrics is its major focus on long-term credibility rather than short-term hype. Campaigns are data-backed and seen by high-value investors, integrating seamlessly into one of the most advanced AI crypto research ecosystems worldwide.

👉 Book a call now with Token Metrics to discuss your Web3 marketing goals.

2. Lunar Strategy — Performance-Driven Web3 Marketing

Lunar Strategy is one of the most established Web3 marketing agencies, known for its work with Layer 1 blockchains, DeFi protocols, and NFT projects. Their major focus lies in community building, paid advertising, SEO, and influencer marketing, making them a go-to platform for projects aiming to grow their user base and increase trading volume by boosting the number of trades on their platforms. The agency has experience working with projects in major crypto markets such as South Korea, home to leading exchanges like Upbit and Bithumb. Many crypto exchanges compete for user attention and trading activity, and Lunar Strategy helps clients stand out in this competitive landscape.

Services:

Lunar Strategy’s comprehensive services are designed to enhance brand visibility and drive user engagement:

  • Growth on social platforms like Twitter and Telegram, which are essential hubs for crypto traders and investors to discuss digital currencies, trading pairs, and market trends.
  • Paid media campaigns across Google, Meta, and X (formerly Twitter), targeting users based on their interests in crypto trading and investing in digital assets.
  • Public relations placements and influencer partnerships that enhance brand credibility and broaden reach within the crypto community.
  • SEO and content strategy development to improve organic search rankings for key terms such as “best crypto exchanges” and “crypto trading,” ensuring clients attract relevant traffic. Unlike traditional marketing for stocks, crypto exchange marketing must address higher volatility, a rapidly changing regulatory environment, and unique user concerns around security and platform features.
  • Discord management for community engagement, creating a space where users can discuss assets, trading strategies, and market developments.

Lunar Strategy’s clients include notable names such as Polkastarter, GameStarter, and SweatyNerds, showcasing their ability to deliver results for diverse crypto projects and exchanges.

3. Coinbound — Crypto Influencer & PR Marketing Experts

Coinbound has earned a reputation as a leader in crypto influencer marketing and media relations. Active since the early days of DeFi, the agency continues to drive growth for cryptocurrency exchanges and wallets, demonstrating expertise in marketing platforms that facilitate crypto trading, including aspects like fee structure and trading pairs. Coinbound also has extensive experience promoting coin swapping platforms and new coin launches, helping clients reach audiences interested in exchanging or investing in various coins. Additionally, Coinbound leverages social media and traditional PR to promote metaverse projects and other digital asset services.

Services:

Coinbound’s marketing services focus on leveraging influencer partnerships and media exposure to boost brand awareness:

  • Influencer campaigns across YouTube, X (Twitter), and TikTok, targeting crypto traders and enthusiasts eager to learn about new coins, meme coins, and trading strategies. Some campaigns specifically target users interested in buying or selling crypto at physical store locations, such as retail shops, grocery stores, or gas stations that offer Bitcoin and ATM services.
  • PR placements in major outlets like CoinTelegraph, Decrypt, and Yahoo Finance, helping clients gain exposure to a broad audience of retail investors and advanced traders.
  • Social media amplification that increases engagement and drives traffic to clients’ platforms, supporting growth in trading volume and liquidity.

By combining influencer marketing with strategic public relations, Coinbound helps exchanges and crypto projects build trust, attract users, and expand their presence in the competitive crypto market.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

What is Polkadot (DOT) Crypto and Is It a Good Investment?

Token Metrics Team
8 minutes
MIN

Polkadot is an innovative, interoperable blockchain network that has the potential to revolutionize the crypto industry. It is the brainchild of Dr. Gavin Wood, one of the co-founders of Ethereum.

Polkadot provides a platform for different blockchains to interact with each other, enabling the exchange of data and assets between them.

With its scalability, robust security features, and cross-chain compatibility, Polkadot is quickly becoming one of the most popular networks for developers and users. This comprehensive guide will provide an overview of the Polkadot network and its features and a look at some of the projects built on the platform. From its scalability to its security and interoperability, this guide will cover the basics of Polkadot and why it is revolutionizing the blockchain industry.

History of the Polkadot Network

‍The Polkadot network is a scalable, interoperable blockchain network designed to connect numerous blockchain networks and facilitate data and asset transfer between them. It was proposed by Gavin Wood, one of the co-founders of Ethereum, and was funded by a successful ICO in 2017. 

The network is powered by a native token known as DOT, which governs the network and exchanges data between chains.

Polkadot is unique in that it is designed to be "hack-proof", due to its implementation of a "democratic" consensus mechanism. While a small number of miners control other blockchain networks, Polkadot's consensus is controlled by a large pool of validators who are democratically elected by users of the network. This ensures that no one party can completely control the network, making it resistant to cyber-attacks.

Polkadot's Scalability

One of the biggest issues affecting the blockchain industry is scalability. Networks like Ethereum can only process 15 transactions per second, which is far from sufficient for mass adoption. If a blockchain network hopes to be used by large corporations and governments, a low transaction capacity is a huge barrier to entry.

Polkadot uses a unique relay chain system to solve the scalability problem. The relay chain system acts as a bridge between different blockchains, allowing them to connect to each other. The chains are controlled by validators who process transactions for chains they are not a part of. 

This allows for transactions on the Polkadot network to be processed by a network of blockchains instead of one single blockchain. This allows for a significant increase in transaction capacity, with one estimate showing 200,000 transactions per second.

The Security Benefits Of Polkadot

Polkadot is committed to providing secure, stable blockchain networks that are not susceptible to cyber attacks. To achieve this, Polkadot uses a unique governance model that allows a large pool of validators to secure the network against attacks.

‍Any party can become a validator on the network by staking DOT tokens. Validators are then rewarded for their work by being paid a portion of DOT token fees generated by the network. 

Validators have a lot of power on the Polkadot network and are responsible for:

  • Confirming transactions
  • Producing blocks
  • Processing cross-chain communication, and 
  • Governing the network. 

If a validator behaves maliciously on the network, the network can punish them by reducing their reward or completely removing them from the network.

Polkadot's Interoperability

One of the biggest problems facing blockchain networks is interoperability. Blockchains cannot communicate with each other, which is a significant barrier to the implementation of blockchain technology on a large scale. Polkadot uses a unique system known as the relay chain to enable cross-chain communication between different networks. 

For example, let's say that a business wants to move funds from a corporate blockchain network to a public blockchain network for the purpose of trading digital assets. Currently, there is no way for these blockchains to communicate with each other, which makes the process extremely difficult and expensive.

With Polkadot's relay chain, the funds are sent from one blockchain to the relay chain; then they are sent to the other blockchain. The relay chain allows blockchain networks to communicate with each other and exchange data, removing the interoperability barrier.

Projects Built on Polkadot

Polkadot has a handful of projects being built on its network. Acala is one such project.

Acala is the ultimate DeFi solution, providing a secure and scalable blockchain platform built on Polkadot, along with a variety of cross-chain financial tools. Users can trade, borrow, provide liquidity, access staking derivatives, and earn high-interest returns on their digital assets. Compatible with Ethereum and optimized for DeFi, Acala's all-in-one network offers endless possibilities for decentralized finance.

How to Buy Polkadot Crypto?

To buy Polkadot’s token, follow these 3-simple steps:

1. Select a Cryptocurrency Exchange

If you’re new to investing in cryptocurrency, you’ll have to open an account with a cryptocurrency exchange. If you’re deciding between exchanges, pay attention to the platform’s security features, account minimums and added fees. Eg: Binance, Coinbase, Kraken

2. Submit Your Polkadot Order

Once you get an exchange account, you can fund it by either linking your bank account or entering your debit card information. Some exchanges allow you to use a credit card, but think twice before using credit as it might charge excess fees. When you’re ready to purchase Polkadot, use the ticker symbol—DOT—and enter the amount you want to invest, such as $50 or $100.

3. Store Your Polkadot

Whenever you buy cryptocurrencies, you have to handle storage on your own. Properly storing your investment is essential to ensure you keep your tokens safe. There are several storage options:

Hard Wallet: A hard wallet resembles a flash drive or USB drive. It’s a small, physical device that plugs into your computer or laptop and stores your private and personal crypto keys. They are considered “cold” because they aren’t connected to the internet or a network when not actively in use.

Paper Wallet: This form of storage is less popular than it used to be but can be a viable storage option. With a paper wallet, you write down keys or apps to download a QR code. If you lose it, you can recover your cryptocurrencies.

Software Wallet: Software wallets are apps or programs you can download to manage your cryptocurrencies electronically. Because they’re connected to the internet and networks, they’re less secure, but they make it easy to trade your holdings.

Crypto Exchanges: Some cryptocurrency exchanges, such as Coinbase, has built-in storage and store cryptocurrencies on your behalf. But relying on an exchange for storage can be risky, and you may want to consider other solutions for long-term storage.

Is Polkadot A Good Investment?

Although Polkadot might experience a bearish 2023, this indeed can be the right time to invest. Because, In 2021, Polkadot concreted its worth to potential traders and investors with apparent proof.

How?

Polkadot has actually kept its promise as the DOT token went on to hit an all-time high along with ranking well among the crypto peers in 2021. Despite a market crash or a price drop, Polkadot is still estimated to be in the profit zone. 

To cut it short, crypto prediction experts suggest that 2023 is the ideal time to buy DOT tokens, yet, it’s suggestible to do your own research and analysis before you make the call.

Future Of Polkadot Crypto

Polkadot is a fairly young asset of the crypto world,  but it saw a great surge in its popularity among cryptocurrencies in 2021 and 2022. Experts project that Polkadot's position would rise over time and confront other high-ranking cryptos like Ethereum.

Polkadot’s big aspect is its interoperability with various independent blockchains. Interoperability is a broad term used in the crypto space to describe the process of interacting between two or more different blockchains.

Although many networks share similar concepts, Polkadot is the only platform that makes this vision a reality, as it is the first solution that can achieve significantly high interoperability.

The Bottom Line

The Polkadot network aims to be the internet of blockchains by allowing different blockchain networks to connect with each other and exchange data. With its scalable network, robust security features, and cross-chain compatibility, Polkadot is quickly becoming one of the most popular networks for developers and users.

With the implementation of the relay chain, Polkadot is positioning itself as the first truly interoperable blockchain network and a game-changer in the blockchain industry.

Crypto Basics

Cardano (ADA) Crypto – What It Is and How It Works?

Token Metrics Team
8 minutes
MIN

Cardano (ADA) can be described as a blockchain platform that’s designed to enable the development of decentralized applications and smart contracts. It is the first blockchain platform to be built on a scientific philosophy and to be developed through peer-reviewed research and scientific rigor. Developed by a global team of leading researchers and engineers, Cardano is set to revolutionize the way we use and interact with blockchain technology. 

This beginner's guide to Cardano will provide you with all the information you need to understand the platform, its features, and how to use it. From its unique consensus algorithm to its native token ADA, this guide will provide you with a comprehensive overview of Cardano. Whether you're a beginner interested in learning more about Cardano or a blockchain expert looking for the latest information, this guide has you covered from end-to-end. 

History of Cardano

Cardano was founded by Charles Hoskinson, who also co-founded Ethereum. However, Cardano is a very different platform from Ethereum regarding its design and goals. Whereas Ethereum is a decentralized application ("dapp") platform designed to power all sorts of different decentralized applications, Cardano is designed to be a "first generation" blockchain platform that can be used to build decentralized applications, as well as other things.

The Cardano Foundation, IOHK, and Emurgo are developing the Cardano platform. The three groups are working together to build the Cardano platform and will hold a stake in the Cardano ecosystem. 

The first phase of Cardano's development began in 2015. At the time, a company called Input-Output (IOHK) was contracted to build the platform. In 2017, IOHK decided to hand over control of the project to the Cardano Foundation and Emurgo. The three partners are now working together to bring Cardano to market. The next development phase has been completed sometime between 2020 and 2021. After that, Cardano emerged as a fully decentralized blockchain.

How Does Cardano Work?

The Cardano platform uses a proof of stake (PoS) consensus algorithm to manage its decentralized network. Proof of stake is a consensus algorithm where the right to add new blocks to the blockchain is determined not by computing power but by coin ownership. In PoS-based blockchains, users must "stake" or "deposit" their coins to add new blocks to the blockchain for a certain amount of time. The more coins a user stakes, the greater the chance that the user will be selected to add a new block. Cardano uses the Ouroboros proof of stake algorithm. 

Ouroboros is the first proof of stake algorithm to be proven secure in a peer-reviewed paper. This unique algorithm uses a "random selection of a catch-up fellow" to create a network with no central authority. In other words, no single person or group can control the network. The algorithm works by randomly selecting a "follower" who can "catch up" with the "leader."

The leader is the person responsible for adding new blocks to the blockchain. The follower has one job: to predict what the leader will do. If the follower is correct, they are promoted to the leader and given a chance to add a new block. If the follower is incorrect, they remain a follower, and another random person is selected to catch up. The Ouroboros algorithm was expected to be completed by June 2020. But, according to recent reports, Charles Hoskinson said that the Ouroboros Genesis implementation will be in 2023.

Cardano's Development and Governance

The development and governance of Cardano are handled by three large organizations:

‍The Cardano Foundation: The Cardano Foundation maintains Cardano's core. This group promotes the platform, manages its marketing and communications, and defends the brand.

IOHK: IOHK leads the team behind Cardano's core. This group is responsible for developing and maintaining the platform's core software and bringing new features to the market.

Emurgo: The third group, Emurgo, brings businesses and investments to the Cardano ecosystem. Emurgo helps businesses integrate with the Cardano network and encourages others to build projects on the Cardano platform.

The functioning of Cardano stands tall because of the highly secured and powerful ecosystem as mentioned above. Now, what is Cardano’s native token ADA?

Cardano's Native Token - ADA

Cardano's native token, ADA, sends money on the Cardano blockchain. It also rewards people who help maintain and build the network. The team behind Cardano has stated that ADA is more than just a token: it also serves as "the fuel that drives the Cardano ecosystem." Cardano’s development team has stated that the platform will be fully decentralized once the network has been around for a few years. Until then, the platform will be maintained by a group of stakeholders who have a vested interest in the platform's success. These stakeholders have a stake in the system and are rewarded with ADA for helping maintain the platform. ‍

There are 3-easy ways to earn ADA: 

  • Hosting a node, 
  • Providing software assurance, or 
  • Contributing to the development of Cardano's software or research.

Apart from these, Cardano’s powerful 3-layered ecosystem makes it reliable and trustworthy. 

The 3-Layered Cardano's Ecosystem

Here are the three secured-layers that constitute Cardano (ADA): 

The Cardano Network: The Cardano network is the blockchain that runs the ADA token and smart contracts. It is maintained by the stakeholders, who receive ADA for their work.

Cardano's core technology: The Cardano core represents the core software that powers the Cardano network. This includes the programming languages used to build decentralized applications and the virtual machine that runs those apps.

All the projects built on top of the Cardano platform: The Cardano projects layer lists all the decentralized applications built on top of the Cardano network.
To top it all, you can also enjoy the benefit of smart contracts on Cardano. 

Smart Contracts On Cardano

Although Cardano is designed to be a dapp platform, it can also be used to build smart contracts. The programming language used to build smart contracts on Cardano is called Haskell and Cardano's virtual machine, called the "Computing Resources And Dispatcher" (CRDD), can execute many programming languages.

Any decentralized application built in any programming language can be hosted on the Cardano network. Cardano's smart contracts are unique because they are the first to be verified by a formal verification tool called the "Industrial Strength Verification" (ISV). This tool will help you confirm whether or not a smart contract is safe to use.

Cardano's Use Cases

Use Case #1: The first use case for Cardano is a decentralized application platform. This means that developers can build apps on top of the Cardano blockchain. These dapps will be able to send and receive ADA and use other features like the ability to create a wallet or sign a transaction. 

Use Case #2: The second use case for Cardano is as a financial asset. Investors can buy and sell ADA on cryptocurrency exchanges, and the token could also represent ownership in a company.

Now, let’s see the security measures that Cardano aims to offer.

Security on Cardano

One of the most common questions about Cardano is how secure it is compared to other blockchains. Cardano does not claim to be more secure than other blockchains but seeks to be as secure as possible. The team behind Cardano has said that one of their goals is to be the "safest and most reliable blockchain." 

One way Cardano strives to be more secure is through its unique design. While other blockchains are designed to do one thing well, Cardano is designed to do many different things less well. Cardano's design means no single platform part is crucial to its operation. If one part of the platform fails, many other parts can take its place. This indicates safety at its best.

Is Cardano a Worthy Investment?

There we are swinging again to whether or not Cardano is a good investment. Let’s check out the latest updates before we decide, shall we?

According to the Cryptoglobe’s Report, ADA’s price might soar up to 100% by 31st January, 2023. ‍Major upgrades are being anticipated by investors to improve DeFi’s significance through its oracles.

So, Cardano is something to look forward to owing to its upcoming features. 

Future of Cardano

Let’s dive a bit further into the future. Cryptopolitan thinks the price of ADA will soar up to $21.35 on an average, with a minimum price of $20.55. Changelly also believes that ADA price will rise, but the website thinks the coin price will only peak at $15.69, with an average of $13.92, similar to the data from Price Prediction. The website’s analysts predict that the coin’s maximum price will be $15.69 with a minimum of $13.55.

Most experts predict that Cardano might see a bright future in 2023. With persistent developments Cardano’s ecosystem has been witnessing, and in the crypto asset market as a whole, Cardano can potentially reach a new high.

The Bottom Line

Cardano aims to be a "first generation" blockchain technology. The platform is being built by a group of organizations, each with a specific role in the project.

The team hopes this design will help Cardano achieve its goal of being the most secure blockchain. The platform uses a unique consensus algorithm, and its native token is storable in various wallets. The token can be used to represent ownership in a company. 

Crypto Basics

Dogecoin (DOGE) Crypto - What It Is and How It Works?

Token Metrics Team
7 minutes
MIN

Dogecoin (DOGE) has been making headlines lately as cryptocurrency continues to gain mainstream attention. But what exactly is Dogecoin, and should you consider investing in it? This article aims to explain Dogecoin's basics, how it works, and what you should consider before investing. 

Dogecoin is a cryptocurrency created in 2013 as a joke but has since become a serious player in the cryptocurrency market. At its core, Dogecoin is a decentralized, open-source, peer-to-peer digital currency that allows users to send and receive money with low transaction fees. It is based on the Litecoin protocol, a modified version of Bitcoin. 

Dogecoin has recently gained popularity due to its rapidly-growing user base, low transaction fees, and fast transaction speeds. Despite its novelty, Dogecoin is a legitimate cryptocurrency with many advantages over other currencies, including its security, low costs, and ease of use. Whether or not you choose to invest in Dogecoin is ultimately up to you. But by understanding the basics of the currency and doing your research, you can make an informed decision about whether or not Dogecoin is right for you.

A Quick Overview Of Dogecoin

Dogecoin is a decentralized, open-source, peer-to-peer digital currency that uses Litecoin's Scrypt algorithm as proof of work. Users can send and receive DOGE, while miners can also produce new Dogecoin as a reward for verifying transactions. As of December 2022, there are over 132 billion DOGE tokens in circulation, with a total supply expected to be in the trillions. 

Dogecoin's supply has no limit, meaning it can be mined infinitely. The maximum number of coins that can be mined per day is 100,000,000, while the maximum number of coins that can be mined per hour is 6,000,000. Dogecoin is traded on an average of 50 exchanges, with the highest daily volume being over $560 million. Bitcoin's market capitalization is $320 billion, while Dogecoin stands at $11.96 billion.

How Does Dogecoin Work?

As mentioned above, Dogecoin is a decentralized, open-source, peer-to-peer digital currency that uses Litecoin's Scrypt algorithm as proof of work. The Scrypt algorithm is based on the SHA-256 algorithm, which is used by cryptocurrencies like Bitcoin. The SHA-256 algorithm is parallelized, meaning it can be divided into independent sections and computed simultaneously.

The Scrypt algorithm, on the other hand, is designed to be less predictable. This makes it more difficult for people to calculate a mining reward and for ASICs to be used for mining. This makes mining Dogecoins more decentralized, with users across the globe contributing to the mining process.

Advantages of Dogecoin

The top three advantages of Dogecoin are stated below for your best understanding:

  1. Security: Dogecoin's proof-of-work algorithm is much less susceptible to hacking than centralized, third-party payment providers. 
  1. Low costs: Dogecoin's low transaction fees and high supply make it a cheaper alternative to services like PayPal. 
  1. Fast transaction speeds: Dogecoin's block time of one-and-a-half minutes makes it one of the fastest cryptocurrencies regarding transaction speed.

Disadvantages of Dogecoin

On the other hand, there are a couple of disadvantages that might need your attention, especially if you are looking for an active investment in Dogecoin:

  • No proper accountability: While no entity owns or controls Dogecoin, there is no accountability if the cryptocurrency is hacked. This means that no one can reimburse you if your Dogecoins are stolen. 
  • Fraud risk: Because Dogecoin is not monitored by a central authority, there is a risk of fraud. This means you need to be extra cautious when investing in Dogecoin and always double-check the legitimacy of any exchange or company you plan to do business with.

Dogecoin's Market Performance

Dogecoin's market performance since its inception has been impressive. In 2022 alone, Dogecoin experienced a 350% increase in value, making it one of the top-performing cryptocurrencies in the last year. While it is difficult to determine what exactly caused this surge in value, there are a few things we can point to.

Dogecoin recently announced that it would partner with a company called Dogewallet to release a new cryptocurrency wallet. This news likely drove Dogecoin's value up, allowing the currency to become even more accessible to its growing user base. Dogecoin has also made headlines due to its sponsorship of a NASCAR race car and a social media tipping campaign.

Now that you know the performance of Dogecoin over the years, let’s look at the simple process of buying and owning it.

How to buy Dogecoin?

Buying Dogecoin is not difficult. Just follow four basic steps:

  1. Account Creation: Create an account on a cryptocurrency exchange that lists Dogecoin.
  2. Finish your KYC: Complete the identity verification process. Exchanges typically require a scan of an identity document such as a driver's license or passport.
  3. Do the Money Transfer: Transfer money from your bank account to the cryptocurrency exchange. The exchange may accept other payment methods, but bank account transfers generally have the lowest fees.
  4. Just Click on “Buy”: Once the money is available in your account with the exchange, select the "buy" option to purchase Dogecoin.

Right there, you have it all ready to trade or store Dogecoin. 

The Controversy Around Dogecoin

If you are aware of Dogecoin, then you might know the controversy surrounding it. When Elon Musk first tweeted about it - supporting it - its prices soared to the sky but came down crashing. There is also a $258 million lawsuit against him for this that states:

According to an amended complaint filed in the Manhattan court, Elon, his companies, Tesla and SpaceX, Boring and others intentionally drove up the price of the Dogecoin to more than 36,000% over two years and then let it crash. As a result, the defendants made tens of billions of dollars which came at the expense of other Dogecoin’s investors, while knowing that it has less intrinsic value and will rise up or go down only by marketing. 

This might make you worry about the future of Dogecoin and make you think if you should invest in DOGE or not.

Should You Invest in Dogecoin?

Dogecoin is a cryptocurrency that has experienced impressive growth since its inception. It has several advantages over other cryptocurrencies, including its security, low costs, and ease of use. These advantages make Dogecoin a viable investment option for those who want to try their hand at cryptocurrency but do not want to start with Bitcoin. That said, cryptocurrency trading is risky, and investing in Dogecoin can come with risks. 

There is no guarantee that Dogecoin's value will continue to rise, meaning that there is a risk that you could lose money. Additionally, investing in Dogecoin means you must be comfortable keeping your money in a digital wallet. If you are interested in investing in Dogecoin, be sure to do your research, make an informed decision, and invest only what you can afford to lose.

The Bottom Line

Dogecoin has seen exponential growth followed by a drastic fall due to the fact that its value depends on the market sentiment. One tweet from Musk can spike its price overnight, and, in the long-run it might be a risky investment.

This is just our opinion as per data. Having said that, we would suggest you to always have a complete analysis of the market response to Dogecoin and how it keeps changing with times. This way you will be able to make an informed or rather a wise decision.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do your own due diligence and consult your financial advisor before making any investment decisions.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products