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Best Marketing Agencies in 2025: Top Firms Driving Web3 Growth

Discover the best crypto marketing agencies in 2025, including Token Metrics, Coinbound, Lunar Strategy, and more. Book a call with Token Metrics to promote your Web3 project now.
Token Metrics Team
8 min
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In the rapidly evolving crypto market, standing out among the many crypto exchanges and digital asset projects has become more challenging than ever. Launching a new token, NFT, DeFi application, or blockchain initiative in 2025 requires more than just a flashy website or a basic promotional plan. Opening an account on a crypto exchange is often the first step for new users, and ensuring strong account security is crucial for protecting digital assets. To succeed, you need the expertise of specialized crypto marketing agencies that understand the unique dynamics of the Web3 ecosystem. These agencies build trust among crypto traders and investors while delivering measurable results that drive engagement and growth.

Since not all cryptocurrency exchanges support the same coins and trading pairs, it’s important to tailor your marketing strategy accordingly. Many exchanges offer a wide selection of cryptos, including popular coins and other coins that may be harder to find elsewhere. Moreover, many exchanges now feature mobile apps, enhancing the user experience for traders on the go. For example, Crypto.com is particularly well-suited for mobile users who want to trade crypto anytime, anywhere. Crypto.com is operated by a business entity with headquarters in Singapore, emphasizing its international presence and reach. Founded in 2016, Crypto.com boasts over 100 million users, showcasing its global reach and popularity. The best crypto marketing agencies combine deep industry knowledge with cutting-edge digital strategies, offering services such as influencer campaigns, community growth, token listings, SEO, and AI-driven content creation. These services cater to both retail investors and advanced traders, helping them navigate the crypto market confidently.

Beginner-friendly exchanges often provide educational resources to help new users understand cryptocurrency trading better. Users can easily sign up for a new account, verify their identity, and start trading a variety of cryptos. Coinbase, for instance, is highly recommended for beginners due to its sleek and intuitive user interface. Founded in 2012 and headquartered in San Francisco, Coinbase has solidified its reputation as a trusted and established platform. User interface and ease of navigation remain major focus points for many users when selecting a cryptocurrency exchange. In addition to mobile apps, some platforms also offer in-person services at physical store locations, making it convenient to buy or sell crypto in certain regions. In this article, we’ll highlight the top crypto marketing agencies in 2025 and introduce you to Token Metrics, a platform where marketing meets data-driven credibility. You can even book a call directly with Token Metrics to promote your project to a global audience of active investors and Web3 enthusiasts.

Introduction to Crypto Marketing

In the fast-paced world of cryptocurrency, effective marketing is essential for standing out among the many crypto exchanges and digital asset platforms competing for users. Crypto marketing refers to the specialized strategies and tactics used to promote cryptocurrency exchanges, digital assets, and a wide range of crypto services to both new and experienced customers. Decentralized exchanges, largely automated and blockchain-based, allow users to swap cryptocurrencies, offering a unique alternative to traditional platforms. As the industry continues to expand—with many exchanges and assets entering the market daily—the need for targeted marketing has never been greater.

A crucial aspect of crypto marketing is educating users about the risks and benefits of investing in digital currencies. For example, storing crypto in an exchange’s digital wallet can expose investors to risks if the platform suffers a cyberattack or operational failure. Exchanges typically offer different types of accounts with varying security features to help protect users’ assets. Kraken, for instance, was founded in 2011 and supports over 10 million clients in over 190 countries, making it a globally recognized platform. However, Kraken does not offer insurance for users’ crypto assets, meaning investors are fully exposed to potential losses. However, Kraken is best for users seeking low fees, making it an attractive option for cost-conscious traders. Kraken and Gemini both implement secure protocols to safeguard user accounts and funds. Gemini, founded in 2014 and headquartered in New York, is particularly noted for its robust security measures, including two-factor authentication by default and support for external hardware security keys. Additionally, Gemini holds most customer assets in offshore cold storage to enhance security. Since U.S. Securities Investor Protection Corp. insurance does not apply to cryptocurrency, investors must exercise caution. On the other hand, exchanges like Gemini are known for their high security standards, including routine third-party audits that ensure their security infrastructure operates effectively. Users are generally encouraged to avoid storing assets on exchanges unless actively trading to minimize risk. It is important to keep your money safe when investing in cryptocurrencies.

The primary objective of crypto marketing is to connect exchanges and service providers with their ideal audience, driving brand awareness and encouraging users to engage with their platforms. By leveraging digital campaigns, social media outreach, and educational resources, crypto marketing helps boost website traffic and increase trading volume across cryptocurrency exchanges. Each transaction on a crypto exchange is subject to fees and security checks to ensure the safety of assets. This benefits not only the exchanges but also empowers customers to discover new assets, a wide range of tokens available for trading, trading opportunities, and innovative services within the crypto ecosystem. However, cryptocurrency investing poses significant risks, especially with smaller coins vulnerable to liquidity issues and market manipulation. For those interested in altcoins, BitMart stands out as the best exchange, offering access to over 1,700 cryptocurrencies. Founded in 2017 and headquartered in New York, BitMart emphasizes its credibility in the market. Every trader should evaluate the security and fee structure of an exchange before committing funds.

Ultimately, strong crypto marketing strategies are vital for building trust, fostering community engagement, and supporting the long-term growth of the cryptocurrency industry. Whether you’re launching a new exchange, listing digital assets, or offering unique crypto services, a well-executed marketing plan can make all the difference in attracting and retaining customers in this dynamic and competitive market.

Benefits of Crypto Marketing Agencies

Crypto marketing agencies play a pivotal role in helping cryptocurrency exchanges, trading platforms, and digital asset services stand out in the increasingly crowded crypto market. With many crypto exchanges and platforms vying for attention, these agencies bring specialized expertise to the table, enabling businesses to reach their ideal audience—whether that’s retail investors, advanced traders, or institutions looking to expand their crypto portfolio.

One of the major focus areas for crypto marketing agencies is social media marketing. By crafting engaging content and running targeted campaigns, agencies help platforms attract followers who are eager to buy crypto, sell bitcoin, or explore new digital assets. This not only boosts brand awareness but also drives website traffic and increases trading volumes across various trading pairs. Additionally, agencies leverage search engine optimization (SEO) to ensure their clients’ websites rank highly for key terms like “best crypto exchange,” “crypto trading,” and “cryptocurrency exchanges,” making it easier for users to discover new platforms and coins.

Beyond visibility, crypto marketing agencies often provide educational resources and support, helping users navigate complex topics such as trading volume, market cap, and fee structure. This empowers both new and experienced traders to make informed decisions, whether they’re looking to trade crypto, invest in digital assets, or diversify their holdings. Many exchanges also rely on agencies to promote their low fees, best customer service, and flexible payment methods—including bank transfer, wire transfer, and debit card—making it seamless for users to buy crypto or sell assets.

For platforms seeking to differentiate themselves, agencies can implement advanced strategies like copy trading, allowing users to replicate the trades of seasoned crypto traders and earn rewards. This not only enhances user engagement but also helps build a loyal community around the platform. As the industry evolves and traditional finance giants like Fidelity Crypto enter the space, marketing agencies are instrumental in helping crypto businesses adapt, innovate, and maintain a competitive edge.

Ultimately, partnering with a crypto marketing agency offers a host of benefits: increased brand visibility, improved user engagement, and the ability to attract more traders and investors. By leveraging expert marketing strategies, crypto businesses can grow their trading volumes, expand their user base, and stay ahead in the fast-moving world of digital assets and cryptocurrency exchanges.

🔥 1. Token Metrics — The Best AI-Powered Crypto Trading & Marketing Platform in 2025

Token Metrics distinguishes itself from many crypto exchanges and marketing agencies by serving not just as a traditional marketing firm but as a crypto intelligence and investor platform trusted by tens of thousands of serious crypto traders and builders. In 2025, Token Metrics has become one of the most credible platforms for Web3 discovery and validation.

Marketing your project through Token Metrics grants access to a powerful audience actively seeking promising digital assets and investment opportunities. Projects featured on Token Metrics benefit from AI-generated token reviews, spotlight coverage, social amplification, and investor-grade analysis—without the hype that often clouds the crypto market. The platform also provides analytics on the most actively traded cryptocurrencies and trading pairs, helping users identify optimal opportunities. Token Metrics tracks emerging markets, monitors the performance of crypto futures contracts, and sources data from various markets to ensure your project is presented with data-backed credibility, attracting sophisticated investors and traders.

You can book a call directly with Token Metrics to launch your marketing campaign, whether you’re running a token presale, launching a new protocol, or growing a decentralized autonomous organization (DAO).

Marketing Opportunities Include:

Token Metrics offers a comprehensive suite of marketing services designed to maximize exposure and credibility:

  • Feature placement in the Token Metrics research platform, providing access to a large base of investors and crypto traders actively managing their crypto portfolios. The platform also highlights exchanges offering advanced order types for experienced traders.
  • AI-generated ratings and inclusion in investor dashboards that help users assess token potential based on real-time market data and analytics. Token Metrics enables users to compare taker fees and other fees across different exchanges, supporting informed trading decisions.
  • YouTube and social media coverage reaching over 100,000 followers interested in crypto trading and investing, amplifying your project’s visibility.
  • Email marketing campaigns targeted at active paid subscribers who regularly trade crypto and diversify their digital assets.
  • Inclusion in indexes and token grading systems that highlight the best crypto assets, helping your project stand out in a crowded market.
  • AMA sessions, live demos, and newsletter spotlights that engage the community and build trust among users.

What truly differentiates Token Metrics is its major focus on long-term credibility rather than short-term hype. Campaigns are data-backed and seen by high-value investors, integrating seamlessly into one of the most advanced AI crypto research ecosystems worldwide.

👉 Book a call now with Token Metrics to discuss your Web3 marketing goals.

2. Lunar Strategy — Performance-Driven Web3 Marketing

Lunar Strategy is one of the most established Web3 marketing agencies, known for its work with Layer 1 blockchains, DeFi protocols, and NFT projects. Their major focus lies in community building, paid advertising, SEO, and influencer marketing, making them a go-to platform for projects aiming to grow their user base and increase trading volume by boosting the number of trades on their platforms. The agency has experience working with projects in major crypto markets such as South Korea, home to leading exchanges like Upbit and Bithumb. Many crypto exchanges compete for user attention and trading activity, and Lunar Strategy helps clients stand out in this competitive landscape.

Services:

Lunar Strategy’s comprehensive services are designed to enhance brand visibility and drive user engagement:

  • Growth on social platforms like Twitter and Telegram, which are essential hubs for crypto traders and investors to discuss digital currencies, trading pairs, and market trends.
  • Paid media campaigns across Google, Meta, and X (formerly Twitter), targeting users based on their interests in crypto trading and investing in digital assets.
  • Public relations placements and influencer partnerships that enhance brand credibility and broaden reach within the crypto community.
  • SEO and content strategy development to improve organic search rankings for key terms such as “best crypto exchanges” and “crypto trading,” ensuring clients attract relevant traffic. Unlike traditional marketing for stocks, crypto exchange marketing must address higher volatility, a rapidly changing regulatory environment, and unique user concerns around security and platform features.
  • Discord management for community engagement, creating a space where users can discuss assets, trading strategies, and market developments.

Lunar Strategy’s clients include notable names such as Polkastarter, GameStarter, and SweatyNerds, showcasing their ability to deliver results for diverse crypto projects and exchanges.

3. Coinbound — Crypto Influencer & PR Marketing Experts

Coinbound has earned a reputation as a leader in crypto influencer marketing and media relations. Active since the early days of DeFi, the agency continues to drive growth for cryptocurrency exchanges and wallets, demonstrating expertise in marketing platforms that facilitate crypto trading, including aspects like fee structure and trading pairs. Coinbound also has extensive experience promoting coin swapping platforms and new coin launches, helping clients reach audiences interested in exchanging or investing in various coins. Additionally, Coinbound leverages social media and traditional PR to promote metaverse projects and other digital asset services.

Services:

Coinbound’s marketing services focus on leveraging influencer partnerships and media exposure to boost brand awareness:

  • Influencer campaigns across YouTube, X (Twitter), and TikTok, targeting crypto traders and enthusiasts eager to learn about new coins, meme coins, and trading strategies. Some campaigns specifically target users interested in buying or selling crypto at physical store locations, such as retail shops, grocery stores, or gas stations that offer Bitcoin and ATM services.
  • PR placements in major outlets like CoinTelegraph, Decrypt, and Yahoo Finance, helping clients gain exposure to a broad audience of retail investors and advanced traders.
  • Social media amplification that increases engagement and drives traffic to clients’ platforms, supporting growth in trading volume and liquidity.

By combining influencer marketing with strategic public relations, Coinbound helps exchanges and crypto projects build trust, attract users, and expand their presence in the competitive crypto market.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
30 Employees
analysts, data scientists, and crypto engineers
30 Employees
analysts, data scientists, and crypto engineers
30 Employees
analysts, data scientists, and crypto engineers
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
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Token Metrics Team
Token Metrics Team

Recent Posts

Research

Crypto Indices - See What You Own: Holdings Treemap, Table, and Transactions Log (2025)

Token Metrics Team
5

If you’ve ever bought a “basket” of coins and then wondered what you actually hold, you’re not alone. The Token Metrics Global 100 solves that by pairing a rules-based strategy with radical visibility: an interactive holdings treemap, sortable table, and a real-time transactions log—so you can see what you own at all times. This transparency sits on top of a simple idea: a top-100 crypto index when markets are bullish and stablecoins when they’re not, with weekly rebalancing and one-click buy at launch. The result is clarity for hands-off allocators and discipline for active traders—without spreadsheets or manual rebalances.

→ Join the waitlist to be first to trade TM Global 100.

Why Transparency Matters in October 2025

Today’s crypto investor expects more than a chart and a headline weight. You want to audit your index: which coins, what size, and what changed after each rebalance. That’s exactly why we ship three visibility layers on day one: Gauge → Treemap → Transactions Log—plus a classic holdings table for power users.

In practical terms, a holdings treemap shows proportional weights at a glance, a table lets you sort and export details, and a transactions log chronicles every add/trim/exit during rebalances and regime switches. Together, they answer the search intent behind “crypto index holdings” and “weekly rebalancing” with an immediately scannable source of truth.

How the TM Global 100 Index Works (Plain English)

  • Regime switching: When our market signal is bullish, the index holds the top 100 assets by market cap. When bearish, it exits to stablecoins and waits for a re-entry signal.
  • Weekly rebalancing: We adjust constituents and weights weekly to reflect updated rankings—so the index stays aligned with the market.
  • Transparency: You’ll see a Strategy modal (rules at a glance), a market signal gauge, an interactive Holdings treemap & table, and a Transactions log that records rebalances and regime shifts.

What you’ll see on launch: A price tile, “tokens: 100,” “rebalances weekly,” and a Buy Index flow that can complete in about 90 seconds, end-to-end.

See the strategy and rules. (TM Global 100 strategy)

Benefits at a Glance (Why This Beats DIY)

  • Time saved: Skip ranking lists, manual screeners, and cross-exchange rebalances.
  • Lower execution drag: A single indexed flow helps reduce the slippage and fees you’d pay hopping between many tokens.
  • No missed cycles: Weekly rebalances help capture changes in the top-100 while the regime switch avoids guesswork when markets turn.
  • Full visibility: Treemap + table + transactions let you see exactly what changed and why—no black boxes.
  • Rules over vibes: A consistent methodology can reduce emotional decisions during drawdowns and market euphoria.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Open the Indices hub and select TM Global 100. (Token Metrics Indices hub)
  2. Join the waitlist with your email to get launch-day access and updates.
  3. (Optional) Connect your wallet so you’re ready to buy at launch.
  4. On launch: Open TM Global 100, review the Gauge → Treemap → Transactions, and tap Buy Index.
  5. Confirm the buy: You’ll see estimates for fees/slippage and the current token mix.
  6. Track your position: Your holdings and every rebalance appear in My Indices and the Transactions Log.

→ Join the waitlist to be first to trade TM Global 100.

Decision Guide: Is This Right for You?

  • Hands-Off Allocator: Want “own the market” exposure and automatic upkeep. Consider if you dislike micromanaging.
  • Active Trader: Want a disciplined core that moves to stablecoins in bears while you take satellite bets elsewhere.
  • TM Member/Prospect: Already trust Token Metrics research and want rules-based execution with full visibility.
  • Starter Portfolio Builder: Prefer a single decision over 20+ token buys and periodic DIY reweights.
  • Transparency Seeker: You won’t tolerate black-box products; you want a real transactions log and holdings you can audit.
  • Tax-Aware Rebalancer: You’d rather not run frequent piecemeal trades yourself.
  • Mobile-First User: Want a fast, on-page buy flow instead of tab-hopping across venues.
  • Analytics Fan: Enjoy comparing weights and changes in the treemap after each weekly rebalance.

FAQs

What is a crypto index with a holdings treemap?

It’s a rules-based basket of cryptocurrencies where you can visually inspect weights via an interactive treemap, alongside a sortable table and a transactions log that records every rebalance and regime switch.

It’s a rules-based basket of cryptocurrencies where you can visually inspect weights via an interactive treemap, alongside a sortable table and a transactions log that records every rebalance and regime switch.

Weekly. Rebalances update constituents/weights to reflect current top-100 rankings; separate regime switches can also move the portfolio between tokens and stablecoins when the market signal changes.

What triggers the move to stablecoins?

A proprietary market signal. When bearish, the index exits tokens to stablecoins; when bullish resumes, it re-enters the top-100 basket.

Can I fund with USDC or fiat?

At launch, funding/settlement options surface based on your connected wallet and supported chains. USDC payout is supported on selling; fiat on-ramps may be added later.

Is the wallet custodial?

No. The embedded wallet is self-custodial—you control your funds.

How are fees shown?

Before you confirm, the buy flow surfaces estimated gas, platform fee, max slippage, and min expected value.

How do I join the waitlist?

Open the Indices hub, navigate to TM Global 100, and add your email. You’ll be notified on launch with a direct link to buy.

Security, Risk & Transparency

  • Self-custody: Embedded smart wallet with user control.
  • Operational clarity: Weekly rebalances; regime logic documented in the Strategy modal.
  • Fee & slippage preview: All surfaced before you confirm a trade.
  • Data integrity: Holdings treemap + table and transactions log reflect each executed change.

Regional notes: Availability and on-ramps can vary by jurisdiction. Crypto is volatile and can lose value. Past performance is not indicative of future results. This article is for research/education, not financial advice.

Conclusion

Token Metrics Global 100 is built for investors who want broad market exposure and the receipts to prove what they hold—treemap, table, and transactions on every rebalance. If you value rules, discipline, and transparency, join the waitlist and be ready on launch day.

Click here to get early access to Token Metrics indices.

Research

Crypto Index vs DIY Basket: Time, Slippage, and Missed Rebalances (2025)

Token Metrics Team
5

Building your own crypto basket sounds simple—until you’re juggling 10–50 tickers, spreadsheets, rebalance rules, spreads across chains, and the constant fear of missing regime turns. A crypto index removes that manual grind: TM Global 100 holds the top 100 assets when the market is bullish and moves fully to stablecoins when it’s not, with weekly rebalancing and full transparency of holdings and transactions. One click to buy, zero maintenance to keep up.

→ Join the waitlist to be first to trade TM Global 100.

Why Indices Matters in October 2025

In 2025, time and execution quality are alpha. Manually maintaining a DIY basket multiplies complexity: fragmented liquidity, multiple wallets, chain fees, and coordination across exchanges—all while markets move. A rules-based index compresses that overhead into a single, auditable product with pre-declared logic and scheduled upkeep.

Definition (snippet-ready): A crypto index is a rules-based basket of digital assets that rebalances on a set schedule and/or when market conditions change, so you don’t have to micromanage individual coins.

Traders searching “DIY crypto basket,” “regime switching,” or “weekly rebalancing” usually want one thing: broad exposure without the constant maintenance and the regret of missed rebalances. That’s the exact problem Token Metrics Global 100 addresses with weekly updates and regime switching to stablecoins when signals turn bearish.

How the TM Global 100 Index Works (Plain English)

  • Regime switching: When signals are bullish, the index holds the top 100 by market cap; when bearish, it exits fully to stablecoins to wait for re-entry.
  • Weekly rebalancing: Aligns weights and constituents with updated rankings; regime changes can also trigger full portfolio shifts.
  • Transparency: Strategy modal explains selection & rebalancing rules; Holdings show a treemap/table; Index Transactions log all changes.

What you’ll see on launch: Price tile, signal gauge, tokens=100, “rebalances weekly,” contract address, and a Buy Index button with a ~90-second live demo flow showcased in launch content.

→ See the strategy and rules. (TM Global 100 strategy)

Benefits at a Glance (Why This Beats DIY)

  • Time saved: Replace multi-exchange shopping, wallet hops, and manual allocations with one click.
  • Fewer missed rebalances: Weekly cadence + visible transactions log reduce the cost of “I’ll do it tomorrow.”
  • Slippage discipline: Centralized execution with declared slippage/fee previews helps contain surprises vs piecemeal orders.
  • Regime switching: Codified “risk-off” behavior into stablecoins during bears, so you don’t have to white-knuckle exits. (No performance promises.)
  • Transparency: Strategy modal → Holdings treemap/table → Transactions log—see exactly what you hold and when it changed.

Proof cues (What you’ll see): Gauge (market signal) → Treemap (allocations) → Transactions Log → ~90-second Buy flow.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Open the Token Metrics Indices hub and select TM Global 100.
  2. Add your email to the waitlist so you’re first in line at launch.
  3. (Optional) Connect your wallet—our embedded, self-custodial smart wallet supports major chains.
  4. On launch day, you’ll see the price tile, signal gauge, and “Buy Index.”
  5. Review the strategy, expected fees/slippage, and holdings; confirm to purchase.
  6. Track your position in My Indices; rebalances and any regime switches will appear in the transactions log.
→ Join the waitlist to be first to trade TM Global 100.

Decision Guide: Is This Right for You?

  • Hands-Off Allocator: Want broad exposure without micromanaging? Consider a rules-based core that updates weekly.
  • Active Trader: Keep your bets, but use an index core that may step to stablecoins during bears.
  • TM Member/Prospect: Prefer transparent holdings, logs, and a simple buy/sell flow.
  • Time-Strapped Professional: Reduce ops work (wallets, slippage math, spreadsheets) to nearly zero.
  • New to Crypto: Learn with training wheels—strategy modal, tooltips, and clear risk language.
  • DIY Purist: If you enjoy tinkering with weights daily, DIY could still fit—just know weekly index upkeep is handled for you.

FAQs

What is a crypto index?

A rules-based basket of assets with scheduled rebalancing and, in TM Global 100’s case, a regime switch between top-100 exposure and stablecoins.

How often does the index rebalance?

Weekly, with additional full-portfolio switches when the market regime changes.

What triggers the move to stablecoins?

A proprietary market signal. When bearish, the index exits tokens into stablecoins and waits for a bullish re-entry.

Can I fund with USDC or fiat?

Funding options surface based on your connected wallet and supported chains; USDC payouts are supported on selling. (Stablecoin entry may come later.)

Is the wallet custodial?

No. The embedded wallet is self-custodial; you control funds.

How are fees shown?

The Buy flow shows estimated gas, platform fee, max slippage, and minimum expected value before you confirm.

How do I join the waitlist?

Visit the Indices hub → TM Global 100 → enter your email to get notified and first access at launch.

Security, Risk & Transparency

  • Self-custody: You transact via an embedded, self-custodial smart wallet.
  • Visibility: Strategy modal, Holdings treemap/table, and Transactions log make changes auditable.
  • Fee & slippage preview: See estimated gas, platform fee, max slippage, and minimum expected value before confirming.
  • Regime logic limits: Signals can be wrong; markets can gap; weekly rebalances can’t eliminate risk.
  • Region/chain notes: Supported chains surface in-product; availability and options may vary.

Crypto is volatile and can lose value. Past performance is not indicative of future results. This article is for research/education, not financial advice.

Conclusion

If you’ve ever missed a rebalance or watched slippage eat into returns, Token Metrics Global 100 can help standardize the work: rules-based logic, weekly updates, and a visible log of everything that changed. Join the waitlist to be first to trade, and make a disciplined index your core.

→ Join the waitlist to be first to trade TM Global 100.
Research

Regime Switching in Crypto: Participate in Upside, Sit Out Drawdowns (2025)

Token Metrics Team
5

Timing crypto cycles is inherently challenging. Volatility in the crypto markets can lead to sharp swings—either capturing gains during bull runs or avoiding deep drawdowns during unfavorable trends. A regime switching crypto index offers a systematic way to adapt to changing market conditions, using rules-based allocations that switch between risk-on assets and stablecoins accordingly. Token Metrics offers tools to help analyze these strategies with transparency and real-time insights.

Why Indices Matter in October 2025

Crypto markets tend to operate in distinct regimes—periods of momentum followed by corrections that can reverse gains quickly. Investors and analysts seeking to implement regime switching or weekly rebalancing frameworks value simplicity and clarity. These approaches help in maintaining discipline, managing risks, and capturing market trends effectively.

Definition of Regime Switching in Crypto

Regime switching in crypto refers to a rules-based investment method that adjusts portfolio exposure based on prevailing market conditions. Typically, this involves rotating into a diversified basket of tokens in bullish phases and shifting into stablecoins during bearish trends, thus managing risk while seeking to ride upward trends.

Why Now: The Rationale for Regime Switching

  • Cycle Asymmetry: Capturing upward trends while limiting downside drawdowns can influence long-term outcomes positively.
  • Operational Efficiency: Automated, rules-based rebalancing reduces errors and slippage tied to manual adjustments across multiple tokens or exchanges.
  • Transparency: Real-time insight into holdings, rebalancing rationale, and transaction history fosters trust and clarity.

How the TM Global 100 Index Works (Plain English)

This index employs regime switching principles: during bullish periods, it holds the top 100 crypto assets by market cap; during bearish times, it exits into stablecoins and waits for buy signals. The index performs weekly rebalancing based on updated rankings, liquidity, and supply metrics. Transparency is maintained through clear strategy rules, gauges, Treemap views, and detailed transaction logs.

Benefits at a Glance (Why This Beats DIY)

  • Rules, not vibes: Automated logic minimizes emotional decision-making.
  • Fewer operational mistakes: Single, streamlined flows replace manual multi-step trades.
  • Discipline in switching: Full rotation into stablecoins at bearish signals reduces hesitation and second-guessing.
  • Cost visibility: Estimated gas, platform fees, and expected minimum value are shown upfront.
  • Full transparency: Holdings treemaps and transaction histories keep you informed.
  • Consistent cadence: Weekly updates ensure alignment with market trends.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Visit the Token Metrics Indices hub.
  2. Find the TM Global 100 index card and tap “Join Waitlist”.
  3. Add your email to receive launch notifications.
  4. Optionally, connect your wallet in advance to streamline onboarding on launch day.
  5. On launch day, you will receive an email when the index opens for trading. The interface features gauges, strategy details, and holdings for instant review.
  6. Complete the purchase of the index in about 90 seconds by confirming your wallet, reviewing potential fees, and confirming the buy.
  7. Track your position within “My Indices” once active.

Join the waitlist to be first to trade TM Global 100.

Decision Guide: Is This Right for You?

  • Hands-Off Allocator: Ideal for those seeking broad market exposure with minimal management.
  • Active Trader: Useful as a core strategy with rules-based rebalancing, supporting satellite bets.
  • Token Metrics Member/Prospect: For users who value transparent, research-backed rules over discretionary choices.
  • Crypto Newcomer: Simplifies entry with one-button buy, weekly updates, and clear rules.
  • Time-Constrained Pro: Reduces operational overhead while maintaining clarity and predictability.
  • Skeptical of Forecasts: Prefers systematic processes over relying on predictions or forecasts.

FAQs

What is a regime switching crypto index?

A rules-based portfolio that allocates to a diversified token basket during bullish phases and switches to stablecoins during bearish conditions, based on predefined signals. Token Metrics implements this with a top-100 universe and full stablecoin rotation in downturns.

How often does the index rebalance?

It rebalances weekly to reflect changes in rankings and liquidity. Significant regime changes can occur outside the schedule when market signals trigger a switch.

What triggers the move to stablecoins?

A proprietary market signal prompts the index to exit token positions and move into stablecoins during bearish phases, waiting for a bullish signal to re-enter.

Can I fund with USDC or fiat?

Funding occurs via an embedded, self-custodial wallet supporting major chains. USDC payouts are supported when selling. Funding options depend on your wallet and region.

Is the wallet custodial?

No. It is self-custodial, giving you control of keys and funds.

How are fees shown?

Before confirming a trade, estimated gas, platform fee, slippage, and expected minimum value are displayed.

How do I join the waitlist?

Visit the Token Metrics Indices hub, open TM Global 100, and tap “Join Waitlist”. You will be notified at launch.

Security, Risk & Transparency

  • Self-custody is prioritized: You control your keys and funds.
  • Transparency is built into the process: Fees, holdings, and transaction logs are visible before and after trades.
  • Market signals are based on rules; sudden gaps and spreads can impact outcomes.
  • Supported regions and asset options may vary due to geography.

Crypto markets are volatile and can fluctuate rapidly. Past performance does not predict future results. This article aims to educate and inform, not provide financial advice.

Conclusion

For a disciplined, transparent approach to broad crypto exposure that adapts to market regimes, the TM Global 100 index offers a rules-based platform with weekly rebalancing and full visibility. It enables investors to focus on allocation without the stress of micromanagement.

Join the waitlist to be first to trade TM Global 100.

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Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products