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Best Marketing Agencies in 2025: Top Firms Driving Web3 Growth

Discover the best crypto marketing agencies in 2025, including Token Metrics, Coinbound, Lunar Strategy, and more. Book a call with Token Metrics to promote your Web3 project now.
Token Metrics Team
8 min
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In the rapidly evolving crypto market, standing out among the many crypto exchanges and digital asset projects has become more challenging than ever. Launching a new token, NFT, DeFi application, or blockchain initiative in 2025 requires more than just a flashy website or a basic promotional plan. Opening an account on a crypto exchange is often the first step for new users, and ensuring strong account security is crucial for protecting digital assets. To succeed, you need the expertise of specialized crypto marketing agencies that understand the unique dynamics of the Web3 ecosystem. These agencies build trust among crypto traders and investors while delivering measurable results that drive engagement and growth.

Since not all cryptocurrency exchanges support the same coins and trading pairs, it’s important to tailor your marketing strategy accordingly. Many exchanges offer a wide selection of cryptos, including popular coins and other coins that may be harder to find elsewhere. Moreover, many exchanges now feature mobile apps, enhancing the user experience for traders on the go. For example, Crypto.com is particularly well-suited for mobile users who want to trade crypto anytime, anywhere. Crypto.com is operated by a business entity with headquarters in Singapore, emphasizing its international presence and reach. Founded in 2016, Crypto.com boasts over 100 million users, showcasing its global reach and popularity. The best crypto marketing agencies combine deep industry knowledge with cutting-edge digital strategies, offering services such as influencer campaigns, community growth, token listings, SEO, and AI-driven content creation. These services cater to both retail investors and advanced traders, helping them navigate the crypto market confidently.

Beginner-friendly exchanges often provide educational resources to help new users understand cryptocurrency trading better. Users can easily sign up for a new account, verify their identity, and start trading a variety of cryptos. Coinbase, for instance, is highly recommended for beginners due to its sleek and intuitive user interface. Founded in 2012 and headquartered in San Francisco, Coinbase has solidified its reputation as a trusted and established platform. User interface and ease of navigation remain major focus points for many users when selecting a cryptocurrency exchange. In addition to mobile apps, some platforms also offer in-person services at physical store locations, making it convenient to buy or sell crypto in certain regions. In this article, we’ll highlight the top crypto marketing agencies in 2025 and introduce you to Token Metrics, a platform where marketing meets data-driven credibility. You can even book a call directly with Token Metrics to promote your project to a global audience of active investors and Web3 enthusiasts.

Introduction to Crypto Marketing

In the fast-paced world of cryptocurrency, effective marketing is essential for standing out among the many crypto exchanges and digital asset platforms competing for users. Crypto marketing refers to the specialized strategies and tactics used to promote cryptocurrency exchanges, digital assets, and a wide range of crypto services to both new and experienced customers. Decentralized exchanges, largely automated and blockchain-based, allow users to swap cryptocurrencies, offering a unique alternative to traditional platforms. As the industry continues to expand—with many exchanges and assets entering the market daily—the need for targeted marketing has never been greater.

A crucial aspect of crypto marketing is educating users about the risks and benefits of investing in digital currencies. For example, storing crypto in an exchange’s digital wallet can expose investors to risks if the platform suffers a cyberattack or operational failure. Exchanges typically offer different types of accounts with varying security features to help protect users’ assets. Kraken, for instance, was founded in 2011 and supports over 10 million clients in over 190 countries, making it a globally recognized platform. However, Kraken does not offer insurance for users’ crypto assets, meaning investors are fully exposed to potential losses. However, Kraken is best for users seeking low fees, making it an attractive option for cost-conscious traders. Kraken and Gemini both implement secure protocols to safeguard user accounts and funds. Gemini, founded in 2014 and headquartered in New York, is particularly noted for its robust security measures, including two-factor authentication by default and support for external hardware security keys. Additionally, Gemini holds most customer assets in offshore cold storage to enhance security. Since U.S. Securities Investor Protection Corp. insurance does not apply to cryptocurrency, investors must exercise caution. On the other hand, exchanges like Gemini are known for their high security standards, including routine third-party audits that ensure their security infrastructure operates effectively. Users are generally encouraged to avoid storing assets on exchanges unless actively trading to minimize risk. It is important to keep your money safe when investing in cryptocurrencies.

The primary objective of crypto marketing is to connect exchanges and service providers with their ideal audience, driving brand awareness and encouraging users to engage with their platforms. By leveraging digital campaigns, social media outreach, and educational resources, crypto marketing helps boost website traffic and increase trading volume across cryptocurrency exchanges. Each transaction on a crypto exchange is subject to fees and security checks to ensure the safety of assets. This benefits not only the exchanges but also empowers customers to discover new assets, a wide range of tokens available for trading, trading opportunities, and innovative services within the crypto ecosystem. However, cryptocurrency investing poses significant risks, especially with smaller coins vulnerable to liquidity issues and market manipulation. For those interested in altcoins, BitMart stands out as the best exchange, offering access to over 1,700 cryptocurrencies. Founded in 2017 and headquartered in New York, BitMart emphasizes its credibility in the market. Every trader should evaluate the security and fee structure of an exchange before committing funds.

Ultimately, strong crypto marketing strategies are vital for building trust, fostering community engagement, and supporting the long-term growth of the cryptocurrency industry. Whether you’re launching a new exchange, listing digital assets, or offering unique crypto services, a well-executed marketing plan can make all the difference in attracting and retaining customers in this dynamic and competitive market.

Benefits of Crypto Marketing Agencies

Crypto marketing agencies play a pivotal role in helping cryptocurrency exchanges, trading platforms, and digital asset services stand out in the increasingly crowded crypto market. With many crypto exchanges and platforms vying for attention, these agencies bring specialized expertise to the table, enabling businesses to reach their ideal audience—whether that’s retail investors, advanced traders, or institutions looking to expand their crypto portfolio.

One of the major focus areas for crypto marketing agencies is social media marketing. By crafting engaging content and running targeted campaigns, agencies help platforms attract followers who are eager to buy crypto, sell bitcoin, or explore new digital assets. This not only boosts brand awareness but also drives website traffic and increases trading volumes across various trading pairs. Additionally, agencies leverage search engine optimization (SEO) to ensure their clients’ websites rank highly for key terms like “best crypto exchange,” “crypto trading,” and “cryptocurrency exchanges,” making it easier for users to discover new platforms and coins.

Beyond visibility, crypto marketing agencies often provide educational resources and support, helping users navigate complex topics such as trading volume, market cap, and fee structure. This empowers both new and experienced traders to make informed decisions, whether they’re looking to trade crypto, invest in digital assets, or diversify their holdings. Many exchanges also rely on agencies to promote their low fees, best customer service, and flexible payment methods—including bank transfer, wire transfer, and debit card—making it seamless for users to buy crypto or sell assets.

For platforms seeking to differentiate themselves, agencies can implement advanced strategies like copy trading, allowing users to replicate the trades of seasoned crypto traders and earn rewards. This not only enhances user engagement but also helps build a loyal community around the platform. As the industry evolves and traditional finance giants like Fidelity Crypto enter the space, marketing agencies are instrumental in helping crypto businesses adapt, innovate, and maintain a competitive edge.

Ultimately, partnering with a crypto marketing agency offers a host of benefits: increased brand visibility, improved user engagement, and the ability to attract more traders and investors. By leveraging expert marketing strategies, crypto businesses can grow their trading volumes, expand their user base, and stay ahead in the fast-moving world of digital assets and cryptocurrency exchanges.

đŸ”„ 1. Token Metrics — The Best AI-Powered Crypto Trading & Marketing Platform in 2025

Token Metrics distinguishes itself from many crypto exchanges and marketing agencies by serving not just as a traditional marketing firm but as a crypto intelligence and investor platform trusted by tens of thousands of serious crypto traders and builders. In 2025, Token Metrics has become one of the most credible platforms for Web3 discovery and validation.

Marketing your project through Token Metrics grants access to a powerful audience actively seeking promising digital assets and investment opportunities. Projects featured on Token Metrics benefit from AI-generated token reviews, spotlight coverage, social amplification, and investor-grade analysis—without the hype that often clouds the crypto market. The platform also provides analytics on the most actively traded cryptocurrencies and trading pairs, helping users identify optimal opportunities. Token Metrics tracks emerging markets, monitors the performance of crypto futures contracts, and sources data from various markets to ensure your project is presented with data-backed credibility, attracting sophisticated investors and traders.

You can book a call directly with Token Metrics to launch your marketing campaign, whether you’re running a token presale, launching a new protocol, or growing a decentralized autonomous organization (DAO).

Marketing Opportunities Include:

Token Metrics offers a comprehensive suite of marketing services designed to maximize exposure and credibility:

  • Feature placement in the Token Metrics research platform, providing access to a large base of investors and crypto traders actively managing their crypto portfolios. The platform also highlights exchanges offering advanced order types for experienced traders.
  • AI-generated ratings and inclusion in investor dashboards that help users assess token potential based on real-time market data and analytics. Token Metrics enables users to compare taker fees and other fees across different exchanges, supporting informed trading decisions.
  • YouTube and social media coverage reaching over 100,000 followers interested in crypto trading and investing, amplifying your project’s visibility.
  • Email marketing campaigns targeted at active paid subscribers who regularly trade crypto and diversify their digital assets.
  • Inclusion in indexes and token grading systems that highlight the best crypto assets, helping your project stand out in a crowded market.
  • AMA sessions, live demos, and newsletter spotlights that engage the community and build trust among users.

What truly differentiates Token Metrics is its major focus on long-term credibility rather than short-term hype. Campaigns are data-backed and seen by high-value investors, integrating seamlessly into one of the most advanced AI crypto research ecosystems worldwide.

👉 Book a call now with Token Metrics to discuss your Web3 marketing goals.

2. Lunar Strategy — Performance-Driven Web3 Marketing

Lunar Strategy is one of the most established Web3 marketing agencies, known for its work with Layer 1 blockchains, DeFi protocols, and NFT projects. Their major focus lies in community building, paid advertising, SEO, and influencer marketing, making them a go-to platform for projects aiming to grow their user base and increase trading volume by boosting the number of trades on their platforms. The agency has experience working with projects in major crypto markets such as South Korea, home to leading exchanges like Upbit and Bithumb. Many crypto exchanges compete for user attention and trading activity, and Lunar Strategy helps clients stand out in this competitive landscape.

Services:

Lunar Strategy’s comprehensive services are designed to enhance brand visibility and drive user engagement:

  • Growth on social platforms like Twitter and Telegram, which are essential hubs for crypto traders and investors to discuss digital currencies, trading pairs, and market trends.
  • Paid media campaigns across Google, Meta, and X (formerly Twitter), targeting users based on their interests in crypto trading and investing in digital assets.
  • Public relations placements and influencer partnerships that enhance brand credibility and broaden reach within the crypto community.
  • SEO and content strategy development to improve organic search rankings for key terms such as “best crypto exchanges” and “crypto trading,” ensuring clients attract relevant traffic. Unlike traditional marketing for stocks, crypto exchange marketing must address higher volatility, a rapidly changing regulatory environment, and unique user concerns around security and platform features.
  • Discord management for community engagement, creating a space where users can discuss assets, trading strategies, and market developments.

Lunar Strategy’s clients include notable names such as Polkastarter, GameStarter, and SweatyNerds, showcasing their ability to deliver results for diverse crypto projects and exchanges.

3. Coinbound — Crypto Influencer & PR Marketing Experts

Coinbound has earned a reputation as a leader in crypto influencer marketing and media relations. Active since the early days of DeFi, the agency continues to drive growth for cryptocurrency exchanges and wallets, demonstrating expertise in marketing platforms that facilitate crypto trading, including aspects like fee structure and trading pairs. Coinbound also has extensive experience promoting coin swapping platforms and new coin launches, helping clients reach audiences interested in exchanging or investing in various coins. Additionally, Coinbound leverages social media and traditional PR to promote metaverse projects and other digital asset services.

Services:

Coinbound’s marketing services focus on leveraging influencer partnerships and media exposure to boost brand awareness:

  • Influencer campaigns across YouTube, X (Twitter), and TikTok, targeting crypto traders and enthusiasts eager to learn about new coins, meme coins, and trading strategies. Some campaigns specifically target users interested in buying or selling crypto at physical store locations, such as retail shops, grocery stores, or gas stations that offer Bitcoin and ATM services.
  • PR placements in major outlets like CoinTelegraph, Decrypt, and Yahoo Finance, helping clients gain exposure to a broad audience of retail investors and advanced traders.
  • Social media amplification that increases engagement and drives traffic to clients’ platforms, supporting growth in trading volume and liquidity.

By combining influencer marketing with strategic public relations, Coinbound helps exchanges and crypto projects build trust, attract users, and expand their presence in the competitive crypto market.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
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analysts, data scientists, and crypto engineers
30 Employees
analysts, data scientists, and crypto engineers
30 Employees
analysts, data scientists, and crypto engineers
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Token Metrics Team
Token Metrics Team

Recent Posts

Research

How to Find the Next 100x Cryptocurrency Before Everyone Else | Token Metrics Moonshots

Token Metrics Team
8 min

In the world of crypto, timing is everything. If you’re trying to turn $100 into $10,000, the holy grail is finding the next 100x altcoin before the masses catch on. These explosive opportunities are rare, but with the right tools and strategy, they’re not impossible to uncover.

In this guide, we’ll show you exactly how to identify moonshot tokens—those under-the-radar gems that have the potential to skyrocket. You’ll also learn how to use Token Metrics, one of the most powerful AI-driven platforms, to spot them before they take off.

What Are Moonshot Cryptocurrencies?

“Moonshot” is a crypto-native term that refers to a low-cap cryptocurrency with the potential to deliver outsized returns, often 10x, 50x, or even 100x. These tokens may start unnoticed, trading at fractions of a penny, but once they gain traction, they can make early adopters massive profits in a very short period of time.

Key Traits of Moonshots:

  • Market cap under $50 million
  • High volatility with strong upward price potential
  • Community-driven marketing or narrative
  • Emerging sectors like AI, DePIN, Web3 infrastructure, or meme coins
  • Limited exchange listings (often only on DEXs)

Moonshots are risky—but with smart research and analytics, they can be strategic bets rather than blind gambles.

How Moonshots Work

Most 100x altcoins follow a predictable life cycle:

  1. Early Accumulation – Whales and savvy investors quietly accumulate before the public is aware.
  2. Trigger Catalyst – A social media trend, influencer mention, exchange listing, or big partnership sparks interest.
  3. Volume Surge – Trading activity spikes, liquidity increases, and price begins to move.
  4. Parabolic Rally – The token “moons” as retail investors jump in.
  5. Top Formation and Correction – Early investors take profits; latecomers often buy the top.

Catching a moonshot before Step 3 is your goal. You want to be in position before the breakout, not chasing after it.

This is where Token Metrics becomes invaluable.

Why Token Metrics Is the Best Tool for Discovering Moonshots

Token Metrics is a crypto analytics platform powered by AI, machine learning, and real-time data. It monitors thousands of tokens and ranks them using quantitative models, helping traders and investors find opportunities before they trend.

With features like:

  • Trader Grade and Investor Grade rankings
  • AI-generated signals
  • Real-time ROI tracking
  • Integrated trading functionality


Token Metrics helps you act fast and stay ahead of the crowd.

Let’s walk through exactly how to use Token Metrics to find the next 100x cryptocurrency.

How to Use Token Metrics to Find Moonshots

Here’s a step-by-step guide to using Token Metrics’ Moonshot system to uncover high-potential altcoins.

✅ Step 1: Go to the Ratings Page

Once logged into the Token Metrics platform:

  • Navigate to the “Ratings” tab from the main dashboard.
  • This section ranks thousands of cryptocurrencies based on AI-calculated Trader Grade and Investor Grade.

Trader Grade is especially important for short-term breakout potential—it reflects the strength of a token’s momentum and technical setup.

✅ Step 2: Click on the “Moonshots” Tab

In the Ratings interface:

  • Click the “Moonshots” tab at the top.
  • This filters the token list to show only those identified as moonshot candidates by Token Metrics’ AI models.

These tokens are selected using proprietary algorithms that scan for:

  • Sudden volume surges
  • Rising trader grades
  • Favorable technical and social signals
  • Market cap anomalies

These are the coins flying just below the radar—with massive breakout potential.

✅ Step 3: Review Key Metrics

Each token in the Moonshots tab includes real-time, high-signal data to guide your decision-making:

  • Trader Grade: How strong is this token’s short-term setup?
  • Change in Trader Grade: Is momentum building?
  • 24-Hour Volume: Is there growing interest or liquidity?
  • Market Cap: The smaller the cap, the more upside (and risk).
  • Date of Entry: When was this token added to the Moonshots list?
  • Live ROI Since Moonshot: Has the token already moved—or is it still early?

You can also switch to Past Moonshots to see historical performance. Many past Moonshots have shown gains of 3x–20x within days of being listed.

✅ Step 4: Choose a Token to Explore

Click on any token from the Moonshots list to open its Token Details Page.

Here’s what you’ll find:

  • Live charts with technical indicators
  • Token fundamentals like supply, utility, and project roadmap
  • Top holder data to spot whales or early VC involvement
  • Sentiment scores and momentum shifts

This is where you do your research. Look for projects with:

  • Increasing community engagement
  • Clear narratives (e.g., AI, DePIN, meme, Layer 2)
  • Early whale accumulation
  • Undiscovered by influencers or major Twitter accounts

✅ Step 5: Buy in Seconds

Once you’ve found a token you like:

  • Hit the “Buy” button right from the Moonshots interface.
  • A swap widget will open inside Token Metrics.
  • Connect your wallet and execute the trade within seconds—no need to leave the platform.

This frictionless experience allows you to act immediately before the market catches on.

Pro Tips for Moonshot Hunting

Finding the next 100x crypto is part art, part science. Here are a few tips to sharpen your strategy:

  • Don’t Chase Pumps: Look for tokens with fresh momentum, not ones that are already up 500%.
  • Use On-Chain Data: Look for early accumulation, token holder growth, and low exchange balances.
  • Diversify: Don’t go all in on a single moonshot—spread risk across 3–5 plays.
  • Set Targets: Know your entry and exit strategy. Moonshots can reverse fast.

Final Thoughts

The next 100x altcoin won’t look obvious at first. It will likely be a small-cap token with limited press, an emerging narrative, and strong community energy.

By combining smart research, disciplined entries, and tools like Token Metrics Moonshots, you give yourself a major edge in spotting breakout coins before the explosion.

So stop guessing. Start using AI-powered insights to track moonshots, monitor early signals, and make informed trades that could change your portfolio—and your life.

🎯 Try Token Metrics now and unlock the Moonshots tab.
Visit: www.tokenmetrics.com

Crypto Basics

How to Find 100x Altcoins Before They Explode | Token Metrics Moonshot Guide

Token Metrics Team
8 min

In the world of cryptocurrency, the term “moonshot” isn’t just slang—it’s the dream. A moonshot is that rare token that delivers 100x or even 1000x returns, turning small investments into massive profits. But the real question is: how do you find these altcoins before they explode?

In this guide, we’ll break down what moonshots are, how they work, and most importantly, how to use Token Metrics—the leading AI-powered crypto analytics platform—to discover hidden gems before the crowd catches on.

What Are Moonshot Altcoins?

Moonshots are low market cap altcoins with high growth potential. These tokens often start under the radar, trading at fractions of a cent, and then experience explosive price action fueled by community hype, technical breakthroughs, or big news.

Common Traits of Moonshot Altcoins:

  • Market Cap < $50M – Small enough to grow exponentially
  • High Volatility – Swings of 20–100% daily are not unusual
  • Speculative Narrative – Often driven by trend cycles like AI, DePIN, or meme coin mania
  • Community Driven – Strong social momentum via X (Twitter), Telegram, or Discord
  • Limited Listings – Usually launched on decentralized exchanges (DEXs) before hitting major CEXs

These tokens carry high risk but also high reward. Timing and information are everything—and that’s where Token Metrics comes in.

How Moonshot Altcoins Work

The mechanics behind a moonshot typically follow a cycle of accumulation, hype, breakout, and profit-taking:

  1. Early Accumulation – Smart money (including whales and insiders) buys in at low prices.
  2. Volume Spike – Trading activity picks up as new investors notice price movements.
  3. Parabolic Move – Price jumps rapidly due to FOMO and social media hype.
  4. Peak & Correction – Early buyers take profits, causing volatility or sharp retracement.

Catching the token in Phase 1 or 2 is crucial. If you're entering during the parabolic move, the risk/reward ratio is much worse.

That’s why traders and investors rely on data and AI-powered tools like Token Metrics to identify moonshots before they explode.

How to Use Token Metrics to Find Moonshots

Token Metrics offers a dedicated Moonshots feature powered by machine learning models trained on thousands of historical signals. It helps you find high-potential altcoins before they go mainstream.

Here’s a step-by-step guide to finding moonshot tokens using Token Metrics:

✅ Step 1: Go to the Ratings Page

  • From your Token Metrics dashboard, navigate to the “Ratings” tab.
  • This is where tokens are scored using Trader Grade and Investor Grade, based on factors like:
    • Technical indicators
    • On-chain activity
    • Market momentum
    • Social sentiment

Trader Grade is especially important for identifying short-term opportunities and moonshot candidates.

✅ Step 2: Click on the “Moonshots” Tab

Inside the Ratings page:

  • Click the “Moonshots” tab at the top.
  • This filters tokens identified by the platform’s AI as having short-term explosive potential.

These are not random picks—they are selected based on:

  • Sharp trader grade increases
  • Unusual volume and price action
  • Sentiment spikes
  • Market cap vs. performance anomalies

The Moonshots page refreshes in real-time to capture fast-moving opportunities.

✅ Step 3: Review Key Metrics

Each token listed in the Moonshots section includes crucial data to guide your decisions:

  • Trader Grade (with % change over time)
  • 24-Hour Trading Volume – Helps gauge interest and momentum
  • Market Cap – Smaller cap = higher potential upside
  • Date of Entry – Know exactly when the token was flagged
  • Live ROI Since Moonshot – See how it’s performed since it was listed

Want to see past winners? Just switch to “Past Moonshots” to view previous AI picks and how they performed over 7–14 days. Many tokens in this category have delivered 5x–20x returns in a matter of days.

✅ Step 4: Choose a Token to Explore

Click on any token from the list to open its Token Details Page.

Here, you can:

  • View a real-time price chart
  • Read a breakdown of fundamentals, including tokenomics, roadmap, and sector
  • See top holders (whales, insiders, or project wallets)
  • Review technical indicators, volume trends, and volatility

This deep-dive view gives you everything you need to make an informed decision—not just guesswork.

✅ Step 5: Buy in Seconds

Once you’ve done your due diligence:

  • Click the “Buy” button directly on the Moonshots page.
  • This opens a swap widget that connects to top DEXs.
  • Choose your wallet, confirm the swap, and you’re done—no need to leave the platform.

This seamless process saves time and allows you to act quickly in a fast-moving market.

Why Token Metrics Is the Best Tool for Moonshot Hunting

Finding 100x altcoins is about timing, data, and confidence. Token Metrics gives you all three:

🔍 Data-Backed Confidence

No more relying on anonymous influencers or Telegram groups. Token Metrics backs every moonshot with quantifiable metrics.

🧠 AI-Powered Predictions

The platform’s models constantly analyze price, volume, sentiment, and chain activity to spot anomalies and early breakouts.

📈 Transparent Track Record

You can review past Moonshots and their ROI—transparency that few platforms offer.

💡 Trade-Ready UI

With integrated swap functionality, you can go from discovery to execution in under a minute.

Final Thoughts

Finding the next 100x altcoin is never easy—but with the right tools, your odds improve dramatically.

Moonshots are real, and they happen frequently in crypto. But they’re only lucrative if you find them early, analyze them rationally, and manage your risk.

With Token Metrics, you don’t have to chase hype—you can rely on real-time analytics, AI-powered ratings, and actionable insights to guide your moonshot hunting.

If you're serious about catching the next 100x gem, start using Token Metrics today.

🚀 Start your free trial and unlock the Moonshots tab at TokenMetrics.com

Research

Andrena and the Rise of DePIN: Decentralized Internet in 2025

Token Metrics Team
8 min

Introduction:
Decentralized Physical Infrastructure Networks (DePINs) are rapidly emerging as one of the most transformative sectors in the blockchain space. In 2025, projects like Andrena are pushing the boundaries of what’s possible by bridging real-world hardware with decentralized protocols. This blog takes a closer look at the DePIN thesis, Andrena’s approach, and why this project is on the radar of top investors and analysts.

What Is DePIN?

DePIN stands for Decentralized Physical Infrastructure Networks. It refers to blockchain-powered networks that coordinate real-world infrastructure using token-based incentives. Use cases include:

  • Wireless internet (e.g., Helium)
  • Sensor networks (e.g., WeatherXM)
  • Storage and compute (e.g., Filecoin, Akash, Arweave)
  • Energy grids (e.g., PowerPod)

In short, DePINs decentralize infrastructure deployment and management using blockchain-based coordination tools.

Why DePIN Matters in 2025

  1. Infrastructure Gaps: Billions remain unconnected to the internet or lack access to basic digital services. DePINs offer a way to close these gaps without reliance on centralized telecoms.
  2. Token Incentives for Network Participation: Hardware operators are rewarded for contributing bandwidth, compute, or coverage—creating a new economic model.
  3. Real-World Utility: Unlike speculative tokens, DePIN projects often provide visible, tangible value from day one.

Introducing Andrena: The Helium of the Internet?

Andrena is a DePIN project building a decentralized internet backbone through a combination of physical devices and blockchain protocols. The project is developing a hardware device called Black Box, expected to launch in July.

Key features:

  • Distributed, peer-to-peer wireless coverage
  • Web3 native incentives for node operators
  • No reliance on centralized ISPs
  • Tentative deployments in New York City, Mexico City, and Accra
  • Deep integration with Helium Network and its infrastructure

Andrena aims to give individuals and communities the power to run their own internet access points and be compensated in a decentralized system.

Why It’s Generating Buzz

Token Metrics researchers flagged Andrena as a top pick for long-term infrastructure exposure. Here's why:

  • Backed by Top VCs: In its upcoming Series B, Andrena is reportedly raising funds from major firms including Polychain Capital, Archetype, Wintermute, and Coinbase Ventures.
  • Mass Market Vision: The goal is not just to serve crypto-native users, but also everyday consumers who simply want affordable, decentralized internet access.
  • Multi-layered Integration: Andrena will offer both physical routers and a browser extension, enabling different levels of participation.

Strategic Partnerships and Rollout

The project is currently in soft-launch mode with localized pilots and is pursuing exchange listings later this year. While details remain limited, the focus is on building a global decentralized ISP layer—a radical shift from the existing internet access model.

Why Andrena Could Succeed Where Others Struggled

Previous attempts at decentralized internet often failed due to:

  • Poor hardware UX
  • Limited adoption outside of crypto users
  • Unclear monetization models

Andrena appears to be addressing these pain points with:

  • Consumer-grade devices
  • Partner integrations (e.g., Helium)
  • Clear token utility tied to network usage and coverage
  • A well-capitalized, experienced founding team

Risks and Unknowns

As with all early-stage infrastructure projects, there are risks:

  • Uncertain regulatory frameworks around ISPs
  • Capital intensity of hardware production and distribution
  • Network growth dependent on physical deployment
  • Limited token utility details at this stage

Investors and builders should stay informed as more information becomes public.

How Token Metrics Is Tracking DePIN Growth

The Token Metrics platform is actively monitoring the DePIN space through metrics such as:

  • TVL (Total Value Locked) in related ecosystems
  • Developer activity and GitHub velocity
  • On-chain signal strength and token accumulation
  • Fundamental and technical ratings

Projects like Andrena and its ecosystem partners are closely watched for early indicators of momentum.

Final Thoughts

DePIN is one of the most compelling frontiers in crypto. It offers real-world, real-time applications that go far beyond speculation. Andrena is at the center of this movement, blending telecom hardware, Web3 incentives, and global deployment.

While it's still early, the signs are promising. From reputable backers to ambitious global plans, Andrena is a project worth watching in 2025 and beyond.

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