Back to blog
Research

Best Retail Crypto Wallets (Mobile/Web) 2025

Top 10 mobile/web self-custody wallets for 2025—fees, security, and multichain features compared. Pick the right wallet and start on-chain today.
Sam Monac
5 min
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 No credit card | 1-click unsubscribe

Why Retail Crypto Wallets (Mobile/Web) Matter in September 2025

Retail-friendly mobile and web wallets make crypto usable—on your phone and in your browser—without relying on a centralized custodian. This guide ranks the best retail crypto wallets for 2025 so you can safely store, send, swap, and explore Web3. A crypto wallet is software that holds your keys and lets you sign transactions; self-custody means you control those keys.
We focus on practical needs: everyday buys, swaps, NFT viewing, multi-chain coverage, and clear fees. Expect mainstream names alongside rising multichain players. Secondary considerations include mobile crypto wallet UX, web3 wallet dapp access, and self-custody wallet security. If you’re new, start with a wallet that offers simple onboarding and robust recovery. If you’re advanced, look for pre-transaction risk checks, multichain swaps, and hardware support.

How We Picked (Methodology & Scoring)

  • Liquidity (30%) – depth and routing quality for in-wallet swaps/bridging; reliable asset movement.

  • Security (25%) – self-custody design, audits, MPC/multisig options, hardware compatibility, recovery.

  • Coverage (15%) – number of supported chains/tokens and NFT handling.

  • Costs (15%) – transparent swap/bridge fees and gas handling.

  • UX (10%) – onboarding, performance, transaction clarity, portfolio/NFT views.

  • Support (5%) – docs, help centers, in-app support channels.

Top 10 Retail Crypto Wallets (Mobile/Web) in September 2025

1. MetaMask — Best for EVM & massive dapp coverage

Why Use It: The most ubiquitous Web3 wallet, MetaMask balances power and familiarity. It’s everywhere dapps are, with mobile + browser extension, good network support, and strong swap/bridge routing in-app. Smart Transactions and built-in security alerts improve reliability for everyday users.

Best For: EVM users, NFT collectors, L2 explorers, DeFi regulars.

Notable Features: Smart Transactions; Swaps/Bridge aggregator; MetaMask Learn; mobile + major browsers.

Consider If: You want explicit fee transparency—MetaMask Swaps includes a 0.875% service fee (plus network gas).

Alternatives: Trust Wallet, OKX Wallet.

Regions: Global.

Fees Notes: Network fees; MetaMask Swaps service fee 0.875%.

2. Trust Wallet — Best all-rounder for mobile + extension

Why Use It: Trust Wallet offers a simple, one-stop experience: buy, send, swap, stake, and manage NFTs across many chains. Its mobile app is fast, and the extension integrates with popular EVM and non-EVM chains.

Best For: Beginners who want breadth; multichain NFT holders; mobile-first users.

Notable Features: Built-in DApp browser; simplified swaps with gas optimization; staking flows.

Consider If: You want no added swap fee—Trust says it doesn’t charge extra on swaps (you still pay network/third-party fees).

Alternatives: MetaMask, Crypto.com Onchain.

Regions: Global.

Fees Notes: Network/partner fees apply; Trust states no added in-app swap fee.

3. Base app (formerly Coinbase Wallet) — Best for Coinbase ecosystem & onchain social

Why Use It: Rebranded as the Base app, the former Coinbase Wallet keeps familiar self-custody features while embracing Base/L2 culture and onchain social/activity. If you already use Coinbase products, onboarding is straightforward while staying self-custodial.

Best For: Coinbase users going self-custody; Base/L2 explorers; web3 social/NFT dabblers.

Notable Features: Self-custody; trading, posting, playing; continuity for Coinbase Wallet users.

Consider If: You prefer chain-agnostic advanced tooling—others may offer deeper multichain utilities today.

Alternatives: MetaMask, Rainbow.

Regions: Global.

Fees Notes: Network fees; third-party swap/partner fees where used.

4. Phantom — Best for Solana + solid multichain UX

Why Use It: Phantom started Solana-first and has grown into a polished multichain wallet (Solana, Ethereum, and more). The interface is clean, with strong NFT views and transaction clarity—great for newcomers to Solana and cross-chain dabblers.

Best For: Solana users, NFT traders, multichain retail.

Notable Features: In-wallet swaps and bridging; gasless swaps on Solana (select cases); robust notifications/history.

Consider If: You want the lowest possible swap fees—Phantom lists 0.85% on select pairs, with separate gas/bridge fees.

Alternatives: OKX Wallet, Trust Wallet.

Regions: Global.

Fees Notes: Network fees; Phantom fee 0.85% on select swaps; gasless-swap fee rules apply on Solana.

5. OKX Wallet — Best for power users who want DEX depth

Why Use It: OKX Wallet (extension + mobile) plugs you into OKX’s DEX aggregator, NFT marketplace, and DeFi. It offers multiple swap modes and solid routing—useful when chasing best execution across chains.

Best For: DeFi users seeking liquidity routing; cross-chain swappers; NFT traders.

Notable Features: Multi-mode swaps; DEX aggregator; marketplace; Earn/Discover sections.

Consider If: You need crystal-clear fee schedules—OKX lists DEX interface fee tiers up to 0.85% depending on pair groups.

Alternatives: MetaMask, Bitget Wallet.

Regions: Global (wallet).

Fees Notes: Network fees; OKX DEX interface fee 0–0.85% by pair category.

6. Exodus — Best for design & easy portfolio views

Why Use It: Exodus is a long-standing, self-custodial wallet with a beautifully designed UI across desktop and mobile. Portfolio tracking and NFT galleries are polished, and its Web3 Wallet extends multichain support.
Best For: Newcomers who want clarity; portfolio-first users; multi-device use.

Notable Features: Multichain Web3 Wallet; thousands of swap pairs; simple buy/sell integrations.
Consider If: You want explicit fee details—Exodus doesn’t charge send/receive wallet fees, but network and partner fees still apply.

Alternatives: Crypto.com Onchain, ZenGo.

Regions: Global.

Fees Notes: No Exodus send/receive fees; network fees + third-party swap/fiat fees may apply.

7. Crypto.com Onchain — Best for simple multichain + Crypto.com tie-ins

Why Use It: Formerly known as the DeFi Wallet experience, Crypto.com Onchain is a self-custodial app with multichain support, in-wallet trading, and dapp access. It’s friendly for users who like Crypto.com’s ecosystem but want self-custody keys.

Best For: Mobile-first users; staking/earn explorers; Crypto.com ecosystem fans.

Notable Features: Local key encryption; import via 12/18/24-word phrases; multichain trading & dapp browser.

Consider If: You prefer a purely chain-agnostic wallet without exchange brand ties—others may feel “lighter.”

Alternatives: Trust Wallet, Exodus.

Regions: Global (feature availability can vary).

Fees Notes: Network/partner fees; self-custody (no custodial withdrawal fees).

8. ZenGo — Best for seed-phrase-free MPC security

Why Use It: ZenGo uses MPC to remove single-point seed phrase risks while keeping you in self-custody. That makes setup and recovery less nerve-wracking for new users, without buying hardware.

Best For: Beginners prioritizing recovery; mobile-only users; security-conscious travelers.

Notable Features: Seed-phrase-free MPC; in-app buy/swap; staking for select assets.

Consider If: You want classic seed control or advanced on-chain tooling—some power features are simpler by design.

Alternatives: Ledger Live (with hardware), Trust Wallet.

Regions: Global.

Fees Notes: Network fees; partner fees for buy/swap as quoted in-app.

9. Bitget Wallet — Best for active swappers & airdrop hunters

Why Use It: Formerly BitKeep, Bitget Wallet has grown into a large multichain wallet with DEX aggregation, dapp discovery, and memecoin-friendly flows. It’s geared for on-chain traders who want routing and token coverage across 65+ chains.

Best For: Power users in DeFi; memecoin and airdrop participants; cross-chain swaps.

Notable Features: Multichain DEX aggregator; dapp hub; iOS/Android + Chrome extension.

Consider If: You prefer a simpler, beginner-first interface—others above are more hand-holding.

Alternatives: OKX Wallet, MetaMask.

Regions: Global.

Fees Notes: Network fees; interface/partner fees vary by route/pair.

10. Ledger Live — Best for hardware-backed mobile/desktop security

Why Use It: Ledger Live is the companion app to Ledger hardware wallets; it brings buy, swap, stake, and portfolio monitoring into a single interface while private keys stay in the hardware device. Great for retail users who want a mobile/desktop app but insist on offline signing.

Best For: Long-term holders; high-value accounts; users planning to add hardware.

Notable Features: Buy/sell/swap/stake modules; multi-asset support; iOS/Android + desktop. Consider If: You don’t own hardware—full security benefits require a Ledger device.

Alternatives: ZenGo (MPC), Trezor Suite (with hardware).

Regions: Global.

Fees Notes: Network fees; partner fees for buy/swap as quoted in-app.

Decision Guide: Best By Use Case

  • Regulated U.S. on-ramp familiarity: Base app (formerly Coinbase Wallet)

  • Global multichain coverage + liquidity routing: OKX Wallet, Bitget Wallet

  • Solana-first with smooth UX: Phantom

  • EVM & dapp coverage: MetaMask

  • Mobile simplicity (no seed phrase): ZenGo

  • Polished design & portfolio tracking: Exodus

  • Exchange-brand ecosystem, self-custody keys: Crypto.com Onchain

  • Hardware-secured flows: Ledger Live

  • Beginner-friendly all-rounder: Trust Wallet

How to Choose the Right Retail Crypto Wallet (Checklist)

  • Confirm eligibility/availability in your region and app store.

  • Verify chain coverage (BTC + your primary L1s/L2s).

  • Decide on custody model: classic seed, MPC (no seed), or hardware-backed.

  • Review fees: swap/bridge interface fees + network gas.

  • Evaluate UX: transaction previews, risk alerts, NFT view, portfolio.

  • Check support: searchable help center, in-app ticketing.

  • Compliance fit: consider your tax/KYC needs with on-ramps.

  • Red flags: fake download pages; apps that ask you to type your seed phrase into a website or pop-up.

Use Token Metrics With Any Wallet

  • AI Ratings to screen assets by quality and momentum.

  • Narrative Detection to spot early theme shifts.

  • Portfolio Optimization to balance risk across chains.

  • Alerts & Signals to monitor entries/exits.

    Workflow: Research → Select wallet → Execute on-chain → Monitor with alerts.

Start free trial

Security & Compliance Tips

  • Enable biometrics + 2FA (where available) and set a strong passcode.

  • Back up recovery materials: seed phrase metal card, or MPC recovery kits.

  • Prefer hardware signing for larger balances.

  • Use transaction previews and simulation/risk checks before signing.

  • Keep software updated; download only from official sites/app stores.

This article is for research/education, not financial advice.

Beginner Mistakes to Avoid

  • Saving seed phrases in cloud notes/screenshots.

  • Sending coins to the wrong chain or address format.

  • Ignoring fee settings or slippage in swaps.

  • Approving unlimited token allowances without review.

  • Falling for phishing domains and fake extensions.

FAQs

What is a retail crypto wallet (mobile/web)?
A mobile/web retail wallet is software that stores your private keys and lets you sign transactions from your phone or browser. Most are self-custodial, meaning you—not an exchange—control your keys.

Is a self-custody wallet safer than keeping coins on an exchange?
Self-custody removes exchange counterparty risk. However, you must protect recovery methods (seed phrase, MPC recovery) and your device. Hardware or MPC-based options can add protection.

Which wallet is best for beginners?
For simplicity: Trust Wallet, Exodus, or ZenGo. They have straightforward onboarding, clear portfolio views, and solid docs. Advanced users might prefer MetaMask, Phantom, or OKX Wallet for deeper on-chain tooling.

What fees should I expect?
You’ll always pay network gas. Some wallets add interface/service fees on swaps/bridges (e.g., MetaMask 0.875%; Phantom 0.85% on select pairs; OKX DEX 0–0.85% depending on token groups).

Do I need hardware for mobile/web wallets?
No. Many work fine without hardware. For higher balances, pairing a mobile/web app with a hardware wallet (e.g., via Ledger Live) can reduce signing risk.

Can I use one wallet across multiple chains?
Yes—most featured wallets are multichain. Check chain lists and NFT support before migrating.

Conclusion + Related Reads

If you want maximum dapp coverage, go MetaMask; Solana-centric with great UX, pick Phantom; for exchange-adjacent simplicity, choose Base app or Crypto.com Onchain; for hardware-backed security, Ledger Live. Power users chasing routing and airdrops may prefer OKX Wallet or Bitget Wallet, while newcomers should consider Trust Wallet, Exodus, or ZenGo.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
30 Employees
analysts, data scientists, and crypto engineers
Daily Briefings
concise market insights and “Top Picks”
Transparent & Compliant
Sponsored ≠ Ratings; research remains independent
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 No credit card | 1-click unsubscribe
Token Metrics Team
Token Metrics Team

Recent Posts

Research

Tracking Bitcoin’s Rise as a Macro Hedge with Token Metrics – The #1 Crypto Analytics Platform in 2025

Token Metrics Team
8 min

Bitcoin’s Role in a Shifting Global Financial Order

Bitcoin's relevance in global finance continues to evolve. In 2025, this evolution is accelerating as geopolitical tensions and economic uncertainties challenge traditional systems. While Bitcoin was once viewed as a fringe digital asset, it is increasingly being positioned as a strategic hedge—one that could play a central role in a future where fiat currencies, particularly reserve currencies, face structural strain.

This blog explores how current global dynamics are elevating Bitcoin’s role, not as a speculative trade, but as a macroeconomic signal.

Rising Geopolitical Tensions

Recent developments in the Middle East have drawn increased attention to the intersection of geopolitics and financial markets. Conflicts involving Iran, Israel, and broader regional tensions are no longer localized issues—they have global implications, especially when supply chains and energy flows are involved.

A scenario some analysts are exploring is a prolonged conflict that could last several years. If oil exports are disrupted, global inflation could spike. History tells us that war economies tend to create volatility, both in commodity markets and in currencies.

In such environments, hard assets often perform well. Gold has traditionally filled that role. But Bitcoin, with its fixed supply and decentralized infrastructure, is increasingly being viewed in a similar light.

Game Theory and the Incentive to Escalate

Several geopolitical analysts have recently applied game theory to understand current alignments. The thesis: multiple nations involved in ongoing conflicts have internal and external incentives that make prolonged conflict more likely than resolution.

From a market perspective, that introduces risk into the global economy—risk that can erode trust in fiat systems or centralized monetary authorities.

Bitcoin, by design, offers an alternative. It operates on a predictable schedule, outside the reach of any single government or bank. In times of instability, that predictability becomes an asset in itself.

Flight to Bitcoin in a Crisis?

The concept of a “flight to safety” is typically associated with sovereign bonds or gold. However, during recent events, Bitcoin has at times rallied when traditional risk assets fell—especially when the conflict narrative intersects with economic concerns.

In the event of a long-term geopolitical crisis, particularly one affecting the global reserve currency system, Bitcoin could see a significant re-rating. The logic is simple: a decentralized, non-sovereign asset becomes a hedge against sovereign instability.

This doesn’t mean Bitcoin is without risk—it remains volatile and speculative compared to traditional assets. But in extreme scenarios, such as currency devaluation or prolonged stagflation, Bitcoin’s use case as a financial escape valve becomes more compelling.

Bitcoin vs. the US Dollar

Some strategists now openly discuss the possibility that the dollar’s dominance may be structurally weakened in the years ahead. That doesn’t imply imminent collapse, but it does suggest the global financial order may be recalibrating.

Central bank digital currencies (CBDCs), the rise of alternative payment networks, and multipolar geopolitical tensions all point toward a future where reserve status is contested.

Bitcoin, by virtue of being neutral, borderless, and digitally native, offers a counterweight. While it’s unlikely to “replace” fiat in the near term, its role as a counter-reserve asset may expand.

Institutional Alignment Around Bitcoin

In parallel to these global developments, institutional alignment around Bitcoin continues. Several major financial entities have integrated Bitcoin exposure into their portfolios, launched products like ETFs, and begun building custody and trading infrastructure.

This shift is not ideological—it’s pragmatic. Institutions are increasingly treating Bitcoin not as a gamble, but as an uncorrelated hedge with asymmetric upside in macro-uncertain environments.

The key takeaway is that Bitcoin’s narrative is evolving from risk-on speculation to macro hedge. That shift changes how it's traded, valued, and held.

2026 and the Timing of a Possible PEAK

Interestingly, the projected peak of the current crypto cycle aligns with the timing of several geopolitical forecasts. Some macro analysts predict that major disruptions to the global economy could materialize by early 2026—just as Bitcoin historically tends to peak 12–18 months post-halving.

This alignment isn’t deterministic, but it’s suggestive. If geopolitical conflict escalates and monetary regimes are questioned, Bitcoin could benefit not from hype, but from its underlying design.

In such a scenario, estimates of Bitcoin reaching $250,000 or more—while speculative—are not purely fantasy. They reflect what could happen if Bitcoin becomes a globally recognized monetary hedge during a systemic macro reset.

Implications for Portfolio Construction

If these scenarios play out, they carry implications for crypto portfolios. Altcoins, which rely more on risk appetite and speculative narratives, may underperform in a risk-off, conflict-driven environment.

Bitcoin, conversely, may outperform as capital concentrates in the most liquid, battle-tested asset.

This doesn’t suggest abandoning altcoins entirely—but it does support the idea that Bitcoin may deserve a larger allocation than in previous cycles, especially as macro risks rise.

Risk, Resilience, and Reality

It’s important to acknowledge the counterarguments. Bitcoin’s volatility, regulatory uncertainty, and still-limited real-world use cases are valid concerns. No asset is invulnerable, and Bitcoin’s rise is not guaranteed.

Yet, amid systemic uncertainty, few assets offer the combination of digital mobility, fixed supply, and decentralization that Bitcoin does.

Whether or not a macro crisis unfolds as predicted, the world is clearly entering a phase where economic assumptions are being questioned. In that context, Bitcoin becomes not just an asset—but a signal.

Conclusion

Bitcoin’s role in the global economy is far from settled. But in 2025, it is clear that the asset is evolving beyond its original use case. No longer just a curiosity for early adopters, Bitcoin is increasingly part of the conversation among serious investors, analysts, and policymakers.

If the world moves toward greater uncertainty, more conflict, and more questioning of existing monetary systems, Bitcoin may be one of the few assets positioned to benefit—not because of speculation, but because of structural design.

To navigate this evolving landscape, investors need access to accurate, real-time macro signals—and that’s where tools like Token Metrics become indispensable. As a leading crypto research and analytics platform, Token Metrics helps investors track sentiment shifts, macro trends, and on-chain dynamics that may signal Bitcoin’s strengthening role in global finance.

It is not a prediction. It’s a possibility. One worth understanding—and preparing for with the right tools.

Research

What Is the MCP Server? Exploring Token Metrics’ Model Context Protocol API and Integrations

Token Metrics Team
8 min

In today’s fast-moving crypto market, one truth has become clear: data is not enough—intelligence is everything. Traders, developers, and crypto-native builders are overwhelmed with fragmented tools, inconsistent APIs, and incompatible formats. That's where the Token Metrics Crypto MCP Server changes the game.

In this article, we’ll explore what the MCP Server is, how Token Metrics MCP services work, and how this innovative platform is integrated with leading tools like OpenAI Agents SDK, Windsurf, Cursor AI, Zapier, QuickNode, and Cline. If you’re building in crypto, this guide will show you how to unify your stack, streamline development, and unlock the full power of AI-powered crypto analytics.

What Is the Token Metrics MCP Server?

The MCP Server stands for Model Context Protocol—a lightweight gateway designed by Token Metrics to solve one of the crypto industry’s most persistent problems: tool fragmentation.

From ChatGPT-style agents to desktop dashboards, IDE assistants, and CLI tools, every crypto developer or trader juggles multiple keys, schemas, and inconsistent API responses. The MCP Server solves this by acting as a single interface that translates requests from any client into one canonical crypto data schema—all while sharing the same API key and authentication.

In Simple Terms:

  • Paste your key once.
  • Every tool—OpenAI, Claude, Windsurf, Cursor, Cline—gets access to the same data.
  • No more rewriting requests, managing multiple schemas, or troubleshooting mismatched results.

Why Use the MCP Server Instead of Separate APIs?

Here’s why Token Metrics MCP is a breakthrough:

This is more than a convenience—it’s a productivity multiplier for any serious crypto developer or trader.

Token Metrics API: Intelligence Beyond Price Charts

At the core of the MCP Server lies the Token Metrics Crypto API—an industry-leading data source used by funds, traders, DAOs, and builders worldwide.

Key Features:

  • Trader & Investor Grades: AI-powered indicators that rank tokens based on performance potential.
  • Bullish/Bearish Signals: Predictive entries and exits, generated using real-time market conditions.
  • Quant Metrics: Sharpe Ratio, Value at Risk, Volatility Scores, and more.
  • Support & Resistance Levels: Updated dynamically as markets move.
  • AI Sentiment Analysis: Tracks social, on-chain, and momentum signals across narratives.

The API covers 6,000+ tokens across chains, sectors, and market caps—providing both raw and AI-processed data.

MCP Server Integrations: Powering the Future of Autonomous Crypto Tools

Here’s how MCP connects seamlessly with today’s top tools:

1. OpenAI Agents SDK And Token Metrics MCP

OpenAI’s Agents SDK is a new developer-friendly framework for building autonomous AI workflows—like trading bots and research assistants. When integrated with MCP, developers can:

  • Build agents that call Token Metrics tools (Trader Grade, Risk Score, Signals)
  • Share memory across model calls
  • Route responses to dashboards, bots, or UIs

Result: An end-to-end autonomous crypto agent powered by real-time, AI-grade intelligence—without needing a full backend.

2. Windsurf And Token Metrics: Live Dashboards with AI Signals

Windsurf is an automation-first IDE that allows instant deployment of crypto dashboards. Using MCP, Token Metrics powers:

  • Real-time signal updates
  • Token clustering analysis
  • Instant alert systems
  • Risk management dashboards

Windsurf helps you turn Token Metrics signals into live, interactive intelligence—without code bloat or lag.

3. Cursor AI And Token Metrics MCP: Prompt-Driven Agent Development

Cursor is an AI-native IDE where you can write trading logic and agents through plain English prompts. Integrated via MCP, developers can:

  • Ask: “Build a trading agent using Token Metrics signals.”
  • Get: Python scripts powered by real-time API calls.
  • Refine: Run backtests, adjust triggers, and redeploy—all in seconds.

Use case: Build a working DeFi trading agent that watches Trader Grade flips, sentiment surges, and cluster breakouts—no manual research needed.

4. Cline (Roo Code) And Token Metrics: Conversational Bot Building

With Cline’s Roo Code extension inside VS Code, you can:

  • Summon Token Metrics data by prompt
  • Write code to backtest and trade instantly
  • Analyze tokens like Hyperliquid using live grades, quant metrics, and AI sentiment

Thanks to MCP, every API call is pre-authenticated, normalized, and accessible in seconds.

MCP for Teams: Research to Execution in One Stack

The real power of MCP comes from its multi-client coordination. Here’s what that looks like in practice:

Step 1: Analyst asks Claude or ChatGPT:
“Show me the top 5 mid-cap AI tokens with rising grades.”

Step 2: Windsurf pulls a live shortlist with price/sentiment charts.

Step 3: Cursor spins up a trading script based on buy signals.

Step 4: Zapier posts a morning update to Telegram and Sheets.

Step 5: Cline runs backtests on yesterday’s performance.

Step 6: Tome updates your weekly investor pitch deck.

All powered by one API key. One schema. One MCP gateway.

Pricing, Tiers, and $TMAI Savings

Final Thoughts: Build Smarter, Trade Smarter

The Token Metrics Crypto MCP Server is more than an API gateway—it’s the backbone of a modern, AI-powered crypto development stack.

If you want to:

  • Build a Discord bot that explains Trader Grades
  • Deploy a trading strategy that adapts live to the market
  • Stream daily index summaries to your Telegram group
  • Develop a real-time DeFi dashboard in your IDE
  • Let agents summarize token risk for your VC pitch deck

… then you need the MCP Server.

Get Started Now!

Get Your Free API Key
MCP Client Setup Instructions
Join the Token Metrics Dev Telegram
Browse the MCP GitHub

The future of crypto intelligence is here—and it’s multi-client, AI-powered, and real-time.

Research

Altcoin Season Delayed? 2025 Crypto Market Cap Trends Explained

Token Metrics Team
8 min

Click here to trade cryptos at MEXC!

Contact us at promo@tokenmetrics.com for marketing and sponsorship programs.

In 2025, much of the altcoin market remains subdued. Prices for many tokens are still down more than 90% from their all-time highs. Despite sporadic rallies and renewed interest in certain sectors like meme coins or AI, a broader altcoin season has yet to materialize. The question facing many crypto investors now is: why?

In this analysis, we explore the macro and structural reasons for altcoin underperformance, unpack the liquidity bottleneck, and discuss what might change this narrative going forward.

The Data: Altcoins Still Deep in the Red

By mid-2025, most altcoins remain far below their PEAQ valuations from the last cycle. While Bitcoin and a few select large caps have recovered or even set new highs, the broader altcoin ecosystem continues to lag. This decoupling is not new—it happens every cycle—but the magnitude and persistence this time are notable.

A combination of market structure changes and supply-side dynamics are likely responsible.

Why Liquidity Hasn’t Returned

The most critical variable is liquidity. In previous bull runs, altcoin rallies were fueled by large inflows of new capital. This fresh money—often speculative—moved quickly through different sectors, inflating valuations across the board.

Today, however, the crypto market cap sits at around $3.3 trillion, with only ~$300 billion in net new capital added since the start of the cycle. At the same time, there are far more tokens than ever before. This mismatch between capital and available supply has diluted flows and suppressed upside for all but the strongest assets.

Instead of every token catching a bid, capital is rotating selectively, often into Bitcoin, a few meme coins, or tokens associated with highly visible narratives.

Token Supply Has Exploded

One major shift is the sheer number of tokens now on the market. Since the last bull run, the number of tradable crypto assets has increased significantly—perhaps by an order of magnitude. Many of these tokens have little to no trading volume, real users, or sustained community.

This oversupply of assets creates a fragmented market where attention and liquidity are spread thin. As a result, the days of altcoin beta—when nearly every token would rally simply because “the market is up”—may be over.

Going forward, performance may rely more on fundamentals, usage, and real demand.

Sector Rotation Dominates

Rather than broad-based rallies, the market is experiencing sectoral rotations. Capital flows aggressively between narratives: from meme coins to AI tokens, then to DePIN, and perhaps next to RWAs or perpetual DEXs.

This “hot potato” behavior means even when a sector performs, it's often short-lived. Many traders chase the next hype wave rather than allocating with conviction. The result is volatility without trend sustainability, and thin liquidity across most altcoins.

Institutions Are Still Focused on Bitcoin

Another reason altcoins lag is that institutional interest remains centered on Bitcoin—and to a lesser extent, Ethereum. This is particularly true in 2025, as the regulatory landscape slowly becomes more defined and risk appetite stays muted.

Bitcoin continues to benefit from a macro narrative that positions it as a hedge against inflation, fiat instability, and geopolitical risk. With potential for further escalation in global conflicts and economic uncertainty, BTC is often the first and only crypto asset to attract serious inflows.

Until altcoins can offer a comparable use case or risk-adjusted return, institutional capital will likely remain concentrated in BTC.

Click here to trade cryptos at MEXC!

Contact us at promo@tokenmetrics.com for marketing and sponsorship programs.

What Needs to Change

There are several potential catalysts that could eventually bring altcoins back into focus. These include:

  • Improved Liquidity: More capital entering crypto markets through new ETFs, stablecoin infrastructure, or sovereign adoption.
  • Macro Stabilization: A return to risk-on environments globally could expand investor appetite for high-beta crypto assets.
  • Real Usage: Tokens that can demonstrate strong on-chain revenue, user growth, or ecosystem traction may attract sustained demand.
  • Narrative Shifts: New technological breakthroughs or mass adoption events (e.g., consumer applications, financial integrations) could lead to renewed enthusiasm.
  • Token Burn and Scarcity: Projects that reduce supply through burns or buybacks may outperform in a low-liquidity world.

Avoiding the “Musical Chairs” Risk

An important takeaway from the current market environment is the growing risk of holding underperforming assets too long. The metaphor of “musical chairs” applies here—when the music stops, not all tokens will have a place.

Just as the dot-com bubble led to a major culling of internet companies, the crypto market may be undergoing a similar filtering process. Those with product-market fit, sustainable economics, and user adoption will likely survive. Others may not recover.

Bitcoin as the Benchmark

Bitcoin has become the benchmark asset for crypto, both in terms of performance and narrative. It remains the asset most closely tied to global macro conditions and institutional flows.

Its relative strength has made it a measuring stick for evaluating the rest of the market. Many altcoins are now being judged not just in fiat terms, but in BTC-relative performance. If they can’t outperform Bitcoin on a risk-adjusted basis, they may struggle to justify their place in portfolios.

Long-Term Outlook: Selective Optimism

Despite short-term underperformance, we remain open to altcoin opportunities—but with greater caution and selectivity. The current environment favors a “barbell strategy”: holding a core position in Bitcoin while selectively allocating to altcoins with verifiable traction.

This is no longer a market where every token rides the same wave. Success in 2025 likely comes from identifying the few that can break out due to clear product value, strong teams, and real-world adoption.

Conclusion

The altcoin market in 2025 reflects a maturing, more fragmented crypto ecosystem. The free liquidity and speculative exuberance of previous cycles have given way to a more competitive, filtered environment.

For investors and builders alike, this isn’t a reason to despair—but a reason to be more focused. As the market resets, those who adapt their frameworks to the new reality may find long-term success. The next wave of winners may already be building—quietly, under the surface.

Click here to trade cryptos at MEXC!

Contact us at promo@tokenmetrics.com for marketing and sponsorship programs.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products