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Integrating Crypto APIs with Google Sheets and Excel: A Complete Guide

Learn step-by-step how to connect crypto APIs to Google Sheets or Excel for real-time portfolio tracking, advanced analytics, and automation—no investment advice included.
Token Metrics Team
7
MIN

Staying on top of cryptocurrency markets often means harnessing real-time data and powerful analytics. For anyone seeking transparency and automation in tracking digital assets, connecting a crypto API directly to Google Sheets or Excel can transform your workflow. But how does the process actually work, and what are the best practices? Let’s break down the essential steps and considerations for integrating crypto APIs with your favorite spreadsheets, optimizing your data analysis, and ensuring reliability and security.

Choosing the Right Crypto API

The first step is selecting a crypto API suited to your needs. APIs are digital interfaces that let apps and platforms request data from cryptocurrency exchanges or analytics providers. Popular APIs deliver live prices, on-chain data, market caps, historical charts, and blockchain analytics.

  • Open vs. Restricted APIs: Some APIs are public and free; others require API keys and may have rate or usage limits.
  • Data Types: Consider if you need real-time price feeds, historical OHLCV data, on-chain analytics, or sentiment analysis.
  • Reliability & Security: Well-established APIs should offer robust documentation, strong uptime records, and clear usage policies.
  • Compliance: Ensure you use APIs that are legally authorized to distribute the type of crypto data you seek.

Examples of reputable APIs include Token Metrics, CoinGecko, CoinMarketCap, Binance, and CryptoCompare. Some, like Token Metrics, also offer AI-driven insights and advanced analytics for deeper research.

How to Connect a Crypto API to Google Sheets

Google Sheets offers flexibility for live crypto data tracking, especially with tools like Apps Script and the IMPORTDATA or IMPORTJSON custom functions. Here’s a general approach:

  1. Obtain Your API Endpoint and Key: Sign up for your preferred API (such as Token Metrics) and copy your endpoint URL and API key credentials.
  2. Install or Set Up Importer: For public APIs returning CSV data, use =IMPORTDATA(“URL”) directly in a cell. For JSON APIs (the vast majority), you’ll likely need to add a custom Apps Script function like IMPORTJSON or use third-party add-ons such as API Connector.
  3. Write the Script or Formula: In Apps Script, create a function that fetches and parses the JSON data, handling your API key in the request headers if needed.
  4. Display and Format: Run your script or enter your formula (e.g., =IMPORTJSON("https://api.tokenmetrics.com/v1/prices?symbol=BTC", "/price", "noHeaders")). Crypto data will update automatically based on your refresh schedule or script triggers.
  5. Automation & Limits: Be aware of Google’s rate limits and your API plan’s quota; set triggers thoughtfully to avoid errors or blocking.

Sample Apps Script for a GET request might look like:

function GETCRYPTO(url) {
  var response = UrlFetchApp.fetch(url);
  var json = response.getContentText();
  var data = JSON.parse(json);
  return data.price;
}

Change the URL as needed for your API endpoint and required parameters.

How to Connect a Crypto API to Excel

Microsoft Excel supports API integrations using built-in tools like Power Query (Get & Transform) and VBA scripting. Here is how you can set up a connection:

  1. Fetch the API Endpoint and Key: Obtain the endpoint and authorize via headers or parameters as your API documentation describes.
  2. Use Power Query: In Excel, go to Data > Get Data > From Other Sources > From Web. Enter the API URL, set HTTP method (typically GET), and configure authentication, if needed.
  3. Parse JSON/CSV: Power Query will ingest the JSON or CSV. Use its UI to navigate, transform, and load only the fields or tables you need (like price, symbol, or market cap).
  4. Refresh Data: When finished, click Load to bring dynamic crypto data into your spreadsheet. Setup refresh schedules as needed for real-time or periodic updates.
  5. Advanced Automation: For customized workflows (like triggered refreshes or response handling), leverage Excel’s scripting tools or Office Scripts in cloud-based Excel.

Note that Excel’s query limits and performance may vary depending on frequency, the amount of retrieved data, and your version (cloud vs desktop).

Best Practices and Use Cases for Crypto API Data in Spreadsheets

Why use a crypto API in your spreadsheet at all? Here are common scenarios and tips you should consider:

  • Portfolio Tracking: Dynamically update positions, track P/L, and rebalance based on real-time prices.
  • Market & Sentiment Analysis: Import on-chain or social sentiment metrics for enhanced research (available from providers like Token Metrics).
  • Historical Analysis: Pull historical OHLCV for custom charting and volatility tracking.
  • Custom Alerts or Dashboarding: Build automated alerts using conditional formatting or macros if price triggers or portfolio thresholds are breached.
  • Audit and Compliance: Keep timestamped logs or export data snapshots for reporting/transparency needs.

Security Tip: Always keep API keys secure and avoid sharing spreadsheet templates publicly if they contain credentials. Use environment variables or Google Apps Script’s Properties Service for added safety.

Troubleshooting, Rate Limits, and Common Pitfalls

Although spreadsheet integration is powerful, some challenges are common:

  • Rate Limits: Both Google Sheets/Excel and your crypto API will have tiered usage limits—avoid setting updates more frequently than permitted to prevent service interruptions.
  • Parsing Errors: Double-check API documentation for exact JSON/CSV field names required by your formulas or scripts.
  • Data Freshness: Sheet refreshes may lag a few minutes, so always verify the update interval matches your analysis needs.
  • Authentication Issues: If data fails to load, ensure API keys and headers are handled correctly and privileges have not recently changed.
  • Spreadsheet Bloat: Very large data pulls can slow down your spreadsheet—filter or limit queries to only what you truly need.

When in doubt, consult your API provider’s resource or developer documentation for troubleshooting tips and best practices.

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FAQ: Connecting Crypto APIs to Google Sheets or Excel

Do I need programming knowledge to connect a crypto API?

Basic integrations, like using APIs that return CSV files, can often work without code via built-in data import features. For JSON APIs or custom data endpoints, familiarity with Apps Script (Google Sheets) or Power Query (Excel) is helpful but not strictly required, especially if you use add-ons like API Connector or plug-and-play solutions.

What types of crypto data can I import into spreadsheets?

Supported APIs offer a variety of data: live spot prices, historical price series, market capitalization, volume, on-chain metrics, sentiment scores, and more. The exact data fields depend on each API’s offering and the available endpoints.

How should I keep my API key secure in a spreadsheet?

Never embed plain text API keys in shared or public spreadsheets. In Google Sheets, use script properties or protected ranges; in Excel, store keys locally or use encrypted variables if automating. Always follow your provider’s credential management guidelines.

How frequently does spreadsheet crypto data refresh with APIs?

Refresh frequency depends on your integration setup. Google Sheets custom scripts or add-ons can update as often as every few minutes, subject to service and API rate limits. Excel’s Power Query typically updates manually or based on scheduled refresh intervals you define.

What’s the best crypto API for Google Sheets or Excel?

Choice depends on use case and data depth. Token Metrics is notable for real-time prices, AI-powered analytics, and robust developer support. Other popular choices are CoinGecko, CoinMarketCap, and exchange-specific APIs. Always compare data coverage, reliability, security, and documentation.

Disclaimer

This article is for educational and informational purposes only. It does not constitute financial, legal, or investment advice. Always follow best practices for security and usage when working with APIs and spreadsheets.

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Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

How Cryptos and Meme Coins Are Shaping the 2025 Crypto Market

Token Metrics Team
5 min
MIN

Introduction
With Bitcoin in price discovery and meme coins dominating short-term trends, crypto markets in 2025 are in a new phase of the cycle. At Token Metrics, we’ve been tracking smart money, emerging tokens, and high-conviction sectors like DeFi, AI, and meme assets. This post breaks down what we’re seeing—and how traders are adapting.

Current Market Sentiment

Bitcoin remains strong, with ETH and SOL following closely. Our models suggest:

  • ETH base case: $5,700

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  • SOL base case: $630

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  • Market cap projection: $8–14 trillion

Despite regulatory noise, crypto’s fundamentals—liquidity, user growth, and capital rotation—remain bullish.

Meme Coin Resurgence

Meme coins are leading short-term market action. Among the top gainers:

  • LoFi (SUI Ecosystem): Under $50M FTV, high liquidity, listed on Kraken and KuCoin
  • Sign, Gradient, Zerebro: Mixed quality; require caution

While volatility is high, top-performing meme coins on new chains often yield strong short-term returns—especially when backed by rising ecosystems like SUI.

Smart Money Tracking with Nansen

We’ve doubled down on using platforms like Nansen to follow profitable wallet cohorts. These tools help us identify early-stage tokens with smart money inflows. Key indicators:

  • Positive net inflow from smart wallets
  • Low concentration in top 100 holders
  • Distribution to non-suspicious fresh wallets
  • Whale cohort accumulation

We also track wallet activity over time to confirm whether top-performing wallets are accumulating or exiting positions.

Deep Dives Over Speculation

While meme coins grab headlines, we’re also analyzing sectors with long-term viability:

  • AI Agents (e.g., Fractal AI, Swarms)
  • Real-World Asset Stablecoins (e.g., USUAL with 9% APY)
  • Narrative Ecosystems (e.g., Hedera’s DEX activity surge)

We balance high-risk meme trades with deep fundamental research into projects gaining traction on-chain and in product development.

Sector Watch: Hedera Ecosystem

The Hedera (HBAR) ecosystem recently saw a 5x spike in DEX volume. Tokens like:

  • SaucerSwap (DEX)
  • HashPack (wallet)
  • Bonzo (lending)

are trending upward. While TVL remains low, increased volume may spark price momentum.

We’re not rotating capital aggressively here yet, but we’re watching closely for sustained on-chain activity.

Capital Flow Outlook

Altcoin rotation often follows BTC consolidation. With BTC and ETH leading the charge, we expect:

  • Meme coins and DeFi tokens to lead early-stage alt rotations
  • AI and DePin narratives to pick up mid-cycle
  • ETH and SOL outperformance in layer-1 competition

Internal price models and momentum indicators support further upside, assuming macro remains stable and regulatory conditions don’t sharply deteriorate.

Conclusion

The current cycle rewards those who combine quantitative analysis, on-chain tracking, and strong narrative awareness. Whether trading LoFi for a quick flip or accumulating tokens like Fractal AI or USUAL for a thesis-driven hold, the key is staying ahead of trends without abandoning discipline.

Crypto Basics

What Is a Moonshot? The Ultimate Guide to High-Risk, High-Reward Gems in Crypto (2025)

Token Metrics Team
6 min
MIN

The term “moonshot” is everywhere in the crypto world—but what does it really mean? In 2025, as the search for the next 100x token intensifies, understanding the concept of a crypto moonshot is more important than ever. Moonshots offer massive upside potential, but they also come with high risk. So how do you find them, and more importantly, how do you separate hype from real opportunity?

In this guide, we’ll break down what a moonshot is, why it matters, how to identify one, and how tools like Token Metrics are helping investors discover the next big thing in crypto—before it takes off.

🚀 What Is a Moonshot in Crypto?

In crypto, a moonshot refers to a low-cap, high-potential cryptocurrency that could deliver outsized returns, typically 10x, 50x, or even 100x your initial investment. The term comes from the idea that a token is going “to the moon”—crypto slang for an explosive price increase.

Unlike established cryptocurrencies like Bitcoin and Ethereum, moonshots are usually early-stage projects with small market caps, limited trading volume, and a high level of speculation. These tokens often sit under the radar, only gaining traction once a specific narrative, innovation, or market trend brings them into the spotlight.

🧠 Characteristics of a Moonshot Token

While no one can guarantee a moonshot, successful ones often share several key traits:

1. Low Market Cap

Most moonshots start with a market cap under $50 million, sometimes even under $10 million. This gives them room to grow exponentially as adoption increases.

2. Strong Narrative or Trend Alignment

Moonshots usually align with emerging crypto narratives, such as:

  • AI in crypto (e.g., TMAI)
  • Real-world assets (RWA)
  • Decentralized infrastructure (DePIN)
  • ZK rollups and Layer-2s
  • On-chain gaming and modular blockchains

‍

3. Innovative Technology or Unique Use Case

They bring new ideas or solve real problems, giving them the potential to disrupt existing models.

4. Early Community Traction

Even if small, moonshots typically have loyal, vocal communities that drive awareness and support adoption.

5. Token Utility

Tokens that play a critical role in a product’s functionality (staking, access, governance) are more likely to gain value as adoption grows.

6. Exchange Listings

Getting listed on a major CEX (centralized exchange) or DEX (decentralized exchange) often serves as a catalyst for price surges.

⚠️ Moonshot = High Risk, High Reward

While the upside is massive, moonshots come with serious risks:

  • Volatility: Prices can swing wildly in hours or minutes.
  • Scams and rug pulls: Many low-cap tokens are created with malicious intent.
  • Illiquidity: It may be hard to buy or sell large amounts.
  • Overhype: Narratives can fizzle out quickly, leaving bag holders behind.
  • Lack of product-market fit: Many projects never deliver a working product.

Risk management is essential. Only allocate a small portion of your portfolio to moonshots and always do your own research.

🔍 How to Identify Crypto Moonshots

Finding true moonshots is part art, part science. Here are practical steps to help spot them:

1. Use Token Metrics Moonshots Feature

Token Metrics, the leading AI-powered crypto research platform, features a dedicated Moonshots tab that helps users discover early-stage altcoins with massive potential.

Token Metrics uses AI models to:

  • Scan over 6,000+ tokens
  • Analyze 80+ on-chain and off-chain data points
  • Score tokens based on Investor Grade (long-term) and Trader Grade (short-term)
  • Highlight tokens before they hit mainstream radar

2. Follow Emerging Narratives

Pay attention to sectors gaining momentum—AI, DePIN, L2s, gaming, and RWA are hot in 2025. Moonshots often emerge at the intersection of narrative and innovation.

3. Explore Crypto Twitter and Discord

Many early-stage gems are discussed by small communities, KOLs (key opinion leaders), and early investors before any mainstream media coverage.

4. Check Tokenomics

A great idea can’t succeed with poor tokenomics. Look for:

  • Fair initial distribution
  • Deflationary or limited supply
  • Lock-up periods for team/investors
  • Strong incentive alignment with users

5. Monitor DEX Launchpads and On-Chain Metrics

Platforms like Uniswap, Camelot, or Base-native DEXs are where most moonshots launch first. Analyze:

  • Wallet distribution (whale vs retail)
  • Volume and liquidity
  • Holder growth

🔬 How Token Metrics Helps You Find the Next Moonshot

Token Metrics is the ultimate tool for discovering and validating moonshot opportunities. Here’s how:

🧠 AI-Driven Token Ratings

Get real-time Investor Grade and Trader Grade scores, generated by AI models trained on historical altcoin performance.

📈 Bullish & Bearish Signals

Get alerts when a token shows strong upside or downside momentum based on quantitative signals.

🚀 Moonshots Section

A curated feed of low-cap, high-potential tokens filtered by market cap, sector, risk level, and on-chain traction.

📊 Backtesting & Risk Analysis

Use simulation tools to see how a moonshot would have performed in different market conditions, helping you gauge timing and position sizing.

👉 Try Token Metrics with a 7-day free trial and start exploring moonshots with data, not just hype.

✅ Examples of Real Moonshots

In previous years, several tokens started as moonshots and delivered massive gains:

  • Polygon (MATIC) – Launched below $0.01, surged to over $2.50 at peak

  • Axie Infinity (AXS) – Went from cents to $165 during the 2021 gaming boom

  • Pepe (PEPE) – Meme coin that turned thousands into millions in 2023

  • VIRTUAL (SPX6900) – Token Metrics alerted this 55x trade before the crowd

In 2025, emerging moonshots include AI-powered tokens like $TMAI (Token Metrics AI)—positioned at the forefront of AI + crypto convergence.

🛡️ Tips for Safely Investing in Moonshots

  • Only use risk capital (money you can afford to lose)
  • Start small and scale positions after traction
  • Set profit targets and stop-losses
  • Diversify across 5–10 moonshot tokens
  • Use non-custodial wallets and keep private keys secure
  • Don’t chase pumps—enter early or not at all

Moonshot investing isn’t about certainty—it’s about asymmetrical bets with defined downside and massive upside.

Final Thoughts

Moonshots are the heartbeat of crypto innovation. They represent the bold, risky, and visionary projects that could reshape entire industries—or fade into obscurity.

In 2025, the opportunity to find the next Solana, MATIC, or PEPE still exists—but success comes from informed decisions, not hype-driven FOMO. That’s why platforms like Token Metrics are critical. With AI-powered research, curated moonshot lists, and real-time trading signals, Token Metrics helps you spot the gems before they moon.

So, what’s your next moonshot?

Crypto Basics

Understanding Cryptocurrency Danger: What Investors Need to Know

Token Metrics Team
6 min
MIN

Introduction to Cryptocurrency

Cryptocurrency is a form of digital currency secured by cryptography, making it nearly impossible to counterfeit or double-spend. As a type of crypto asset, cryptocurrencies operate on decentralized networks powered by blockchain technology—a distributed public ledger maintained by multiple computers worldwide. This decentralized nature sets cryptocurrencies apart from traditional finance systems, which rely heavily on centralized financial institutions and central banks.

Most cryptocurrencies are not issued or regulated by any central authority, which makes them resistant to government interference or manipulation. While this independence offers certain freedoms, it also means that cryptocurrency investments carry substantial risk. The underlying cryptography and blockchain technology are generally secure, but their complexity can be challenging for new users to navigate. Additionally, the market value of cryptocurrencies is often affected by media hype and investor opinion, further contributing to their volatility. Understanding cryptocurrency danger involves exploring both the innovative technology behind it and the volatile market dynamics that influence its value.

Cryptocurrency Exchanges

Cryptocurrency exchanges play a crucial role as crypto asset service providers, allowing investors to buy and sell cryptocurrencies like Bitcoin and other cryptocurrencies at market prices. These exchanges function similarly to stock markets but operate 24/7, reflecting the highly volatile nature of the crypto market. However, many cryptocurrency exchanges lack a high level of governmental oversight or auditability compared to traditional banks, which can expose users to additional risks.

Once purchased, cryptocurrencies must be stored securely, either in digital wallets controlled by the user or through third-party services such as Coinbase, which assist with storing crypto assets safely. Some brokerage platforms, like Robinhood, provide access to cryptocurrency investments but may impose restrictions on withdrawals, limiting how investors can transfer or sell cryptocurrencies. This highlights the importance of understanding the terms and risks associated with each platform.

For those seeking exposure to the crypto asset class without directly holding digital wallets, crypto ETFs offer a more traditional investment vehicle. These funds track the market value of cryptocurrencies and can be bought and sold through conventional brokerage accounts, bridging the gap between digital assets and traditional finance.

Cybersecurity Risks

One of the most significant cryptocurrency dangers lies in cybersecurity risks. Despite the security of blockchain technology, crypto investments are vulnerable to scams, hacks, software bugs, and the highly volatile price swings inherent in the market. The private key—a unique cryptographic code—is the sole access point to an investor’s digital wallet and cryptocurrency holdings. Losing this private key means losing access to the entire investment permanently, with no recourse. If a private key is stolen, there is no way to retrieve it, similar to having a credit card with no authentication check.

Technical challenges and market speculation add layers of risk that investors must carefully consider. Hackers frequently target digital wallets and cryptocurrency exchanges, attempting to steal digital assets. Numerous exchanges have suffered massive security breaches, leading to substantial losses for users. To mitigate these risks, many investors use offline hardware wallets or cold storage solutions, which keep private keys disconnected from the internet connection and significantly reduce the chances of theft.

Evaluating Cryptocurrency as an Investment

Cryptocurrency investments are highly speculative and carry substantial risk, making them unsuitable for risk-averse investors. The market’s high price volatility can lead to rapid gains but also significant losses, and investors should only commit funds they can afford to lose. Cryptocurrencies can potentially yield high returns, attracting speculative investors. Unlike traditional finance, where financial institutions and regulatory bodies provide certain protections, cryptocurrency markets operate with limited oversight, increasing the potential for market manipulation and fraud.

Understanding one’s personal risk tolerance is crucial before deciding to invest in cryptocurrencies. The lack of regulatory control means that how funds are used or managed may be opaque, and the risk of losing money is real and significant. Investors should approach cryptocurrency investments with caution and seek advice from qualified investment advisors to navigate these complexities.

Benefits and Advantages of Cryptocurrency

Despite the risks, cryptocurrencies offer unique advantages. By removing reliance on centralized intermediaries such as banks or credit card companies, cryptocurrencies reduce systemic financial risks and enable more direct, peer-to-peer transactions. Transfers between parties are secured through public and private key cryptography and validated by consensus mechanisms like proof of work or proof of stake, which underpin blockchain technology.

Crypto transfers can often be faster than traditional money transfers, especially in cross-border remittances where converting fiat currency typically involves multiple intermediaries. Decentralized finance innovations like flash loans demonstrate how cryptocurrency transactions can occur almost instantaneously, providing new opportunities for investment and trading.

Risks and Challenges

However, cryptocurrencies also pose significant risks and challenges. While transactions are pseudonymous, digital trails remain traceable by law enforcement agencies such as the Federal Bureau of Investigation (FBI). Cryptocurrencies have been exploited for illicit activities including money laundering, dark web transactions, and ransomware payments. China has banned cryptocurrency exchanges, transactions, and mining, although it has developed a Central Bank Digital Currency (CBDC).

The concentration of wealth in the crypto space is increasing, with large companies and investment funds accumulating substantial holdings. Additionally, cryptocurrency mining demands significant energy consumption, often concentrating mining power among a few large firms with vast resources.

Off-chain security issues, such as vulnerabilities in third-party platforms, and the inherent price volatility continue to challenge the practical implementation of cryptocurrencies. The ideal of a fully decentralized system is often compromised by market manipulation and fraud, underscoring the cryptocurrency danger investors face.

Cryptocurrency and the Law

Unlike fiat currency, which is government-issued legal tender, cryptocurrencies lack official issuance and their legal status varies widely across jurisdictions. In the United States, the Internal Revenue Service (IRS) treats cryptocurrencies as financial assets or property for tax purposes, requiring capital gains taxes on sales or trades.

U.S. courts have classified cryptocurrencies as securities for institutional buyers but not for retail investors trading on exchanges, reflecting the complex regulatory environment. In July 2023, U.S. courts ruled that cryptocurrencies are considered securities when purchased by institutional buyers but not by retail investors on exchanges. Similarly, cryptocurrency regulations in Asia differ significantly by country, demonstrating the global uncertainty surrounding digital assets.

Investors must stay informed about evolving legal frameworks to understand the implications of investing in cryptocurrencies and ensure compliance with tax and regulatory requirements.

Common Scams and How to Avoid Them

The irreversible nature of cryptocurrency transactions and limited regulatory oversight make the space ripe for scams. Fraudsters often use fake endorsements, pressure tactics, and misleading schemes to steal money from unsuspecting investors. For example, some have lost substantial sums—like Rhett, who lost $97,000 to a fraudulent Bitcoin trading scheme.

To avoid falling victim to scams, investors should exercise caution, conduct thorough research, and verify the legitimacy of any investment opportunity. Consulting with reputable investment advisors and relying on trusted sources can help mitigate the risk of fraud and ensure safer participation in the crypto market.

Best Practices for Cryptocurrency Users

Despite the inherent risks, many individuals are drawn to cryptocurrency for its potential gains and innovative technology. To protect digital currency assets, users must adopt proactive security measures. Understanding cybersecurity risks is essential to safeguarding crypto investments from hackers and bad actors.

Best practices include using hardware wallets like Ledger or Trezor, which provide enhanced security by keeping private keys offline. Investors should create duplicate hardware wallets and store backups in secure locations to prevent permanent loss of access. Staying vigilant against phishing attacks and avoiding sharing private keys or sensitive information is critical for maintaining control over digital assets.

Conclusion and Final Thoughts

Cryptocurrencies remain a highly speculative and risky asset class characterized by substantial price volatility and cybersecurity dangers. Investment advisors often recommend treating crypto investments as trading instruments rather than long-term holdings due to their unpredictable nature.

Cryptocurrency products carry risks including illiquidity and the potential for total loss of the entire investment. Investors should only allocate funds they can afford to lose and fully understand the technical complexities and market dynamics before engaging in cryptocurrency trading.

By staying informed, exercising caution, and following best security practices, investors can navigate the cryptocurrency landscape more safely. However, the cryptocurrency danger remains real, and careful consideration is essential before investing in this rapidly evolving digital asset space. Understanding the security and risks related to cryptocurrency requires a much higher level of engagement than traditional investments.

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