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Integrating Crypto APIs with Google Sheets and Excel: A Complete Guide

Learn step-by-step how to connect crypto APIs to Google Sheets or Excel for real-time portfolio tracking, advanced analytics, and automation—no investment advice included.
Token Metrics Team
7
MIN

Staying on top of cryptocurrency markets often means harnessing real-time data and powerful analytics. For anyone seeking transparency and automation in tracking digital assets, connecting a crypto API directly to Google Sheets or Excel can transform your workflow. But how does the process actually work, and what are the best practices? Let’s break down the essential steps and considerations for integrating crypto APIs with your favorite spreadsheets, optimizing your data analysis, and ensuring reliability and security.

Choosing the Right Crypto API

The first step is selecting a crypto API suited to your needs. APIs are digital interfaces that let apps and platforms request data from cryptocurrency exchanges or analytics providers. Popular APIs deliver live prices, on-chain data, market caps, historical charts, and blockchain analytics.

  • Open vs. Restricted APIs: Some APIs are public and free; others require API keys and may have rate or usage limits.
  • Data Types: Consider if you need real-time price feeds, historical OHLCV data, on-chain analytics, or sentiment analysis.
  • Reliability & Security: Well-established APIs should offer robust documentation, strong uptime records, and clear usage policies.
  • Compliance: Ensure you use APIs that are legally authorized to distribute the type of crypto data you seek.

Examples of reputable APIs include Token Metrics, CoinGecko, CoinMarketCap, Binance, and CryptoCompare. Some, like Token Metrics, also offer AI-driven insights and advanced analytics for deeper research.

How to Connect a Crypto API to Google Sheets

Google Sheets offers flexibility for live crypto data tracking, especially with tools like Apps Script and the IMPORTDATA or IMPORTJSON custom functions. Here’s a general approach:

  1. Obtain Your API Endpoint and Key: Sign up for your preferred API (such as Token Metrics) and copy your endpoint URL and API key credentials.
  2. Install or Set Up Importer: For public APIs returning CSV data, use =IMPORTDATA(“URL”) directly in a cell. For JSON APIs (the vast majority), you’ll likely need to add a custom Apps Script function like IMPORTJSON or use third-party add-ons such as API Connector.
  3. Write the Script or Formula: In Apps Script, create a function that fetches and parses the JSON data, handling your API key in the request headers if needed.
  4. Display and Format: Run your script or enter your formula (e.g., =IMPORTJSON("https://api.tokenmetrics.com/v1/prices?symbol=BTC", "/price", "noHeaders")). Crypto data will update automatically based on your refresh schedule or script triggers.
  5. Automation & Limits: Be aware of Google’s rate limits and your API plan’s quota; set triggers thoughtfully to avoid errors or blocking.

Sample Apps Script for a GET request might look like:

function GETCRYPTO(url) {
  var response = UrlFetchApp.fetch(url);
  var json = response.getContentText();
  var data = JSON.parse(json);
  return data.price;
}

Change the URL as needed for your API endpoint and required parameters.

How to Connect a Crypto API to Excel

Microsoft Excel supports API integrations using built-in tools like Power Query (Get & Transform) and VBA scripting. Here is how you can set up a connection:

  1. Fetch the API Endpoint and Key: Obtain the endpoint and authorize via headers or parameters as your API documentation describes.
  2. Use Power Query: In Excel, go to Data > Get Data > From Other Sources > From Web. Enter the API URL, set HTTP method (typically GET), and configure authentication, if needed.
  3. Parse JSON/CSV: Power Query will ingest the JSON or CSV. Use its UI to navigate, transform, and load only the fields or tables you need (like price, symbol, or market cap).
  4. Refresh Data: When finished, click Load to bring dynamic crypto data into your spreadsheet. Setup refresh schedules as needed for real-time or periodic updates.
  5. Advanced Automation: For customized workflows (like triggered refreshes or response handling), leverage Excel’s scripting tools or Office Scripts in cloud-based Excel.

Note that Excel’s query limits and performance may vary depending on frequency, the amount of retrieved data, and your version (cloud vs desktop).

Best Practices and Use Cases for Crypto API Data in Spreadsheets

Why use a crypto API in your spreadsheet at all? Here are common scenarios and tips you should consider:

  • Portfolio Tracking: Dynamically update positions, track P/L, and rebalance based on real-time prices.
  • Market & Sentiment Analysis: Import on-chain or social sentiment metrics for enhanced research (available from providers like Token Metrics).
  • Historical Analysis: Pull historical OHLCV for custom charting and volatility tracking.
  • Custom Alerts or Dashboarding: Build automated alerts using conditional formatting or macros if price triggers or portfolio thresholds are breached.
  • Audit and Compliance: Keep timestamped logs or export data snapshots for reporting/transparency needs.

Security Tip: Always keep API keys secure and avoid sharing spreadsheet templates publicly if they contain credentials. Use environment variables or Google Apps Script’s Properties Service for added safety.

Troubleshooting, Rate Limits, and Common Pitfalls

Although spreadsheet integration is powerful, some challenges are common:

  • Rate Limits: Both Google Sheets/Excel and your crypto API will have tiered usage limits—avoid setting updates more frequently than permitted to prevent service interruptions.
  • Parsing Errors: Double-check API documentation for exact JSON/CSV field names required by your formulas or scripts.
  • Data Freshness: Sheet refreshes may lag a few minutes, so always verify the update interval matches your analysis needs.
  • Authentication Issues: If data fails to load, ensure API keys and headers are handled correctly and privileges have not recently changed.
  • Spreadsheet Bloat: Very large data pulls can slow down your spreadsheet—filter or limit queries to only what you truly need.

When in doubt, consult your API provider’s resource or developer documentation for troubleshooting tips and best practices.

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FAQ: Connecting Crypto APIs to Google Sheets or Excel

Do I need programming knowledge to connect a crypto API?

Basic integrations, like using APIs that return CSV files, can often work without code via built-in data import features. For JSON APIs or custom data endpoints, familiarity with Apps Script (Google Sheets) or Power Query (Excel) is helpful but not strictly required, especially if you use add-ons like API Connector or plug-and-play solutions.

What types of crypto data can I import into spreadsheets?

Supported APIs offer a variety of data: live spot prices, historical price series, market capitalization, volume, on-chain metrics, sentiment scores, and more. The exact data fields depend on each API’s offering and the available endpoints.

How should I keep my API key secure in a spreadsheet?

Never embed plain text API keys in shared or public spreadsheets. In Google Sheets, use script properties or protected ranges; in Excel, store keys locally or use encrypted variables if automating. Always follow your provider’s credential management guidelines.

How frequently does spreadsheet crypto data refresh with APIs?

Refresh frequency depends on your integration setup. Google Sheets custom scripts or add-ons can update as often as every few minutes, subject to service and API rate limits. Excel’s Power Query typically updates manually or based on scheduled refresh intervals you define.

What’s the best crypto API for Google Sheets or Excel?

Choice depends on use case and data depth. Token Metrics is notable for real-time prices, AI-powered analytics, and robust developer support. Other popular choices are CoinGecko, CoinMarketCap, and exchange-specific APIs. Always compare data coverage, reliability, security, and documentation.

Disclaimer

This article is for educational and informational purposes only. It does not constitute financial, legal, or investment advice. Always follow best practices for security and usage when working with APIs and spreadsheets.

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Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

What Is an ETF in Crypto? A Complete Guide for Crypto Investors in 2025

Token Metrics Team
8 min
MIN

The world of crypto investing is expanding at lightning speed. With growing institutional adoption and mainstream interest, new financial instruments are emerging to make crypto more accessible to everyday investors. One of the most impactful of these tools is the Exchange-Traded Fund (ETF) — and in 2025, crypto ETFs are playing a crucial role in shaping the future of digital asset investing.

📊 What Is an ETF?

An ETF (Exchange-Traded Fund) is a type of investment fund traded on traditional stock exchanges, just like individual stocks. ETFs hold a basket of assets such as stocks, bonds, commodities—or, in this case, cryptocurrencies.

When you buy shares of an ETF, you’re investing in a diversified portfolio managed by an institution. Instead of buying each asset individually, ETFs let you gain exposure to a group of assets through a single security.

🪙 What Is a Crypto ETF?

A crypto ETF is a special type of ETF that tracks the price of one or more cryptocurrencies, such as Bitcoin, Ethereum, or a basket of altcoins. These ETFs allow investors to gain exposure to crypto markets without needing to buy, store, or manage digital assets directly.

Crypto ETFs are listed on traditional financial exchanges (like Nasdaq or NYSE) and can be purchased via brokerage accounts—making them ideal for both institutional investors and crypto-curious retail traders.

🔍 Types of Crypto ETFs

There are two main categories of crypto ETFs:

1. Spot Crypto ETFs

  • Directly hold the underlying cryptocurrency (e.g., Bitcoin, Ethereum).
  • Track the real-time price of the asset.
  • Considered the most accurate and direct method of gaining crypto exposure.
  • Example: BlackRock’s iShares Bitcoin Trust.

2. Futures-Based Crypto ETFs

  • Do not hold actual cryptocurrency.
  • Invest in futures contracts that speculate on the asset’s future price.
  • Prone to “tracking errors” and additional management fees.
  • Example: ProShares Bitcoin Strategy ETF (BITO).

In 2025, spot ETFs have become more popular, especially after multiple approvals in major markets like the U.S., Canada, and Hong Kong.

✅ Benefits of Crypto ETFs

Crypto ETFs offer a range of advantages for investors seeking exposure to digital assets without managing crypto wallets or private keys.

1. Accessibility

  • Trade crypto exposure from a traditional brokerage account.
  • No need for crypto exchanges, wallets, or DeFi protocols.

2. Regulation and Security

  • Managed by licensed institutions and regulated by bodies like the SEC.
  • Custody solutions are handled by professionals (e.g., Coinbase Custody, Fidelity Digital).

3. Diversification

  • Some ETFs offer exposure to a basket of cryptocurrencies, reducing risk.
  • Others may focus on specific sectors like DeFi or metaverse tokens.

4. Tax and Retirement Account Eligibility

  • Can be included in IRAs, 401(k)s, and tax-advantaged portfolios in some jurisdictions.

⚠️ Risks of Crypto ETFs

While crypto ETFs simplify access, they are not risk-free.

1. Management Fees

  • ETFs charge annual fees (0.20%–1.00%), which can affect long-term gains.

2. Lack of Full Ownership

  • You don’t hold the actual coins, so you can’t use them for staking, yield farming, or DeFi.

3. Volatility

  • Crypto markets are still highly volatile. ETF prices can fluctuate rapidly.

4. Tracking Errors (Futures ETFs)

  • Futures-based ETFs often lag behind the spot price of the cryptocurrency.

💡 Why Crypto ETFs Matter in 2025

The launch and adoption of crypto ETFs signal mainstream validation of the crypto market.

  • Over $60 billion has poured into Bitcoin and Ethereum ETFs since early 2024.
  • Institutional players like BlackRock, Fidelity, and ARK Invest are leading issuers.
  • Spot Bitcoin ETFs helped propel BTC above $118,000 in July 2025.
  • Regulatory green lights from the SEC, MAS, and other regulators mark a shift in global crypto policy.

Crypto ETFs reduce barriers to entry and give traditional investors a safe, regulated way to participate in the digital economy.

🤖 How Token Metrics Helps You Analyze Crypto ETF Trends

As ETFs drive price action, tools like Token Metrics give you an edge by turning market noise into actionable intelligence.

🔹 Real-Time Bullish/Bearish Signals

Token Metrics' AI algorithm scans exchange inflows, ETF data, and sentiment to issue buy/sell signals for major cryptocurrencies like Bitcoin, Ethereum, XRP, and more.

🔹 Institutional Flow Tracking

Track ETF fund flows to understand where institutions are allocating capital—key for timing your own entries and exits.

🔹 Price Predictions and Trend Grades

AI-generated price predictions, trader grades, and investor scores help you assess risk before investing in ETF-driven rallies.

🔹 Portfolio Tracking

Token Metrics syncs with your wallet or brokerage to track crypto ETF exposure alongside your on-chain tokens.

By using Token Metrics, you’re not just following ETF trends—you’re staying ahead of them.

🔄 Popular Crypto ETFs in 2025

Here are some of the top-performing crypto ETFs currently available:

These ETFs are helping investors tap into the gains of crypto markets—without the complexity.

🧠 Final Thoughts

Crypto ETFs represent a pivotal shift in how digital assets are being embraced in traditional finance. They offer accessibility, regulatory clarity, and simplified crypto exposure for everyone from hedge funds to retail investors.

But smart investing goes beyond headlines. Platforms like Token Metrics help you:

  • Time entries and exits with AI-powered signals

  • Track ETF fund flows to gauge institutional momentum

  • Build conviction using on-chain data and predictive analytics

In 2025 and beyond, the winning strategy is clear: combine the safety of ETFs with the intelligence of Token Metrics.

Crypto Basics

What Is ETF Trading? A Beginner’s Guide to Exchange-Traded Funds in 2025

Token Metrics Team
8 min
MIN

In today’s fast-paced financial markets, ETF trading has become one of the most popular and accessible investment strategies. Whether you're a traditional investor or a crypto enthusiast, understanding how ETF trading works can help you make smarter, more diversified investment decisions.

📈 What Is an ETF?

An ETF (Exchange-Traded Fund) is an investment fund that trades on stock exchanges, similar to individual stocks. Each ETF holds a collection of assets, such as:

  • Stocks (like the S&P 500)
  • Bonds
  • Commodities (like gold or oil)
  • Currencies
  • Cryptocurrencies (Bitcoin, Ethereum, etc.)

When you buy a share of an ETF, you're buying a fractional interest in the entire basket of assets. This makes ETFs a powerful tool for diversification, even for beginners.

💹 What Is ETF Trading?

ETF trading refers to the buying and selling of ETF shares on an exchange—just like you would with Apple or Tesla stock. The value of an ETF changes throughout the trading day, based on the underlying value of its assets.

ETF trading is commonly used for:

  • Portfolio diversification
  • Hedging strategies
  • Thematic investing (e.g., AI, clean energy, DeFi)
  • Speculating on short-term price movements

You can trade ETFs via your online brokerage, investment app, or even through certain retirement accounts (like IRAs).

🔄 How Does ETF Trading Work?

Here’s a simplified version of how ETF trading works:

  1. ETF Provider Creates the Fund
    A company like BlackRock or Fidelity creates an ETF that holds a specific basket of assets.

  2. ETF Listed on an Exchange
    The ETF is listed on public stock exchanges such as the NYSE or Nasdaq.

  3. Investors Buy and Sell Shares
    Investors trade ETF shares just like stocks—prices fluctuate throughout the day.

  4. Market Makers Maintain Liquidity
    Authorized participants ensure ETF prices closely match the value of the underlying assets (called the Net Asset Value or NAV).

🪙 What About Crypto ETFs?

In 2025, crypto ETFs have emerged as one of the fastest-growing segments of the ETF market.

Crypto ETFs allow investors to gain exposure to cryptocurrencies without owning the actual coins. These ETFs are regulated, secure, and accessible through traditional finance platforms.

There are two types:

  • Spot Crypto ETFs (hold actual crypto assets like Bitcoin or Ethereum)
  • Futures Crypto ETFs (track the price of crypto futures contracts)

Example: BlackRock’s iShares Bitcoin Trust (IBIT) is a spot Bitcoin ETF with billions in assets under management (AUM) in 2025.

✅ Benefits of ETF Trading

ETF trading offers unique advantages for both retail and institutional investors:

1. Diversification

Instead of buying dozens of individual stocks, ETFs offer broad exposure to sectors, themes, or markets in a single trade.

2. Liquidity

ETFs trade like stocks—buy or sell at any time during market hours. This makes them more flexible than traditional mutual funds.

3. Cost Efficiency

Many ETFs have low expense ratios, often under 0.25%. You avoid the high fees associated with actively managed funds.

4. Accessibility

Trade ETFs using any brokerage account. You don’t need to be an accredited investor or a crypto expert.

5. Tax Advantages

ETFs are generally more tax-efficient than mutual funds due to the in-kind creation/redemption process.

⚠️ Risks of ETF Trading

ETF trading, like all investing, carries risks:

1. Market Risk

ETF prices can go up or down depending on market conditions.

2. Liquidity Risk

Not all ETFs are highly traded. Low volume can lead to wide bid/ask spreads and slippage.

3. Tracking Error

Some ETFs fail to perfectly mirror their benchmark, especially futures-based crypto ETFs.

4. Sector Risk

Thematic ETFs (e.g., blockchain, AI) can be highly concentrated and volatile.

🧠 How Token Metrics Enhances ETF Trading with AI

Whether you're trading traditional ETFs or crypto-focused ones, Token Metrics provides AI-powered tools to help you trade with confidence.

🔍 1. Real-Time Signals

Token Metrics offers AI-generated bullish/bearish signals for Bitcoin, Ethereum, and other assets—helping you identify the best time to enter or exit.

📊 2. Price Predictions

The platform generates short- and long-term price forecasts, using 80+ data points. This can help you anticipate ETF price movements, especially for crypto ETFs.

📈 3. On-Chain Data + ETF Flows

Token Metrics tracks exchange reserves, ETF inflows, and blockchain metrics—giving traders a unique edge not available on traditional brokerage platforms.

📣 4. Alerts and Custom Grades

Set up alerts based on trader grades, investor grades, and signal changes to react to market moves instantly.

🔥 Example: Trading Bitcoin ETFs Using Token Metrics

Let’s say you want to trade the BlackRock Bitcoin ETF in July 2025. Here’s how Token Metrics can help:

  • AI signaled bullish BTC trend on June 28
  • Price surged from $106,000 to $118,000
  • ETF inflows increase as institutional demand grows
  • You receive a buy alert from Token Metrics
  • You enter the ETF early and ride the momentum

This combination of real-time AI alerts + institutional trend analysis gives you a significant advantage over traditional investors.

🧭 Final Thoughts

ETF trading has changed the game for investors. Whether you're looking to diversify your portfolio, gain exposure to crypto, or automate your trading strategy—ETFs provide a flexible, affordable, and efficient solution.

And in 2025, combining ETF trading with Token Metrics' AI-powered platform is one of the smartest ways to stay ahead.

With features like real-time signals, crypto ETF tracking, price predictions, and custom alerts, Token Metrics transforms how you approach modern ETF markets.

Crypto Basics

What Is a Bitcoin ETF? A Beginner’s Guide to Understanding Bitcoin Exchange-Traded Funds in 2025

Token Metrics Team
8 min
MIN

The cryptocurrency world continues to evolve rapidly, and one of the most significant milestones in recent years has been the approval and rise of Bitcoin ETFs. If you’ve ever wondered, “What is a Bitcoin ETF and why is it important?” — this guide breaks it down in simple terms.

In this highly informative blog, we’ll explore:

  • What a Bitcoin ETF is
  • Types of Bitcoin ETFs
  • Benefits and risks
  • Why Bitcoin ETFs matter for crypto adoption
  • How to analyze Bitcoin ETFs using Token Metrics tools

📈 What Is a Bitcoin ETF?

A Bitcoin ETF (Exchange-Traded Fund) is a financial product that allows investors to gain exposure to the price movements of Bitcoin without having to own or manage actual Bitcoin.

Just like buying a stock, investors can purchase shares of a Bitcoin ETF through traditional brokerage accounts. These shares represent ownership in a fund that tracks the price of Bitcoin.

In essence, a Bitcoin ETF bridges the gap between traditional finance and crypto investing.

🔄 How Does a Bitcoin ETF Work?

Bitcoin ETFs are created and managed by large financial institutions or asset managers. These funds:

  1. Buy Bitcoin directly (in spot ETFs), or
  2. Invest in Bitcoin futures contracts (in futures ETFs)
  3. Issue ETF shares that track the price performance of Bitcoin

These shares are then listed on stock exchanges like the NYSE, Nasdaq, or CBOE, where they can be bought or sold just like regular stocks.

🔍 Types of Bitcoin ETFs

There are two main types of Bitcoin ETFs:

1. Spot Bitcoin ETFs

  • Hold actual Bitcoin in custody
  • Track the real-time market price of Bitcoin
  • Provide direct exposure to Bitcoin’s price
  • Approved in the U.S. starting in early 2024 (e.g., BlackRock’s iShares Bitcoin Trust)

2. Futures-Based Bitcoin ETFs

  • Track Bitcoin futures contracts (derivatives)
  • Do not hold actual Bitcoin
  • Subject to contango and tracking errors
  • Were the first type approved (e.g., ProShares BITO)

In 2025, spot ETFs are considered superior due to their more accurate and direct exposure.

✅ Benefits of Bitcoin ETFs

Bitcoin ETFs offer several key advantages:

1. Accessibility

Investors can buy Bitcoin exposure through traditional brokerage platforms like Fidelity, Schwab, or Robinhood—no need for crypto wallets or private keys.

2. Regulation and Security

ETFs are regulated by institutions like the SEC and are managed by trusted financial firms, offering greater transparency and investor protection.

3. Tax Efficiency

Buying and selling ETFs may provide more favorable tax treatment compared to transacting in physical Bitcoin directly.

4. Institutional Adoption

Bitcoin ETFs enable pension funds, hedge funds, and banks to legally and easily gain exposure to BTC. Inflows from these entities have driven billions into Bitcoin in 2024 and 2025.

⚠️ Risks of Bitcoin ETFs

Despite their benefits, Bitcoin ETFs come with a few risks:

1. Price Tracking Errors

Futures ETFs may deviate from Bitcoin’s spot price due to volatility and contract rollover costs.

2. Management Fees

ETF providers charge an annual fee (0.20%–1.00%), which can reduce long-term returns.

3. Lack of Custody Control

You don’t actually own Bitcoin when you hold an ETF—so you can’t transfer it or use it for DeFi or crypto payments.

4. Market Volatility

Bitcoin remains a highly volatile asset. ETF shares may still experience massive price swings.

🏛️ Why Bitcoin ETFs Matter in 2025

The approval and adoption of Bitcoin ETFs mark a turning point in mainstream crypto acceptance. Here’s why:

  • Over $60 billion has flowed into U.S.-listed Bitcoin ETFs since January 2024
  • Institutions like BlackRock, Fidelity, and ARK Invest now actively manage Bitcoin exposure
  • Bitcoin ETF holdings reduce circulating supply, contributing to BTC’s price surge past $118,000 in mid-2025
  • Countries outside the U.S., including Canada and Hong Kong, are expanding their Bitcoin ETF offerings

🤖 How Token Metrics Helps You Analyze Bitcoin ETFs

While traditional investors focus on ETF tickers, smart crypto investors turn to platforms like Token Metrics to get deeper insights.

🔹 AI-Powered Bitcoin Forecasts

Token Metrics uses machine learning to predict short- and long-term Bitcoin price trends. As of June 28, the AI turned bullish, signaling BTC's breakout past $110,000.

🔹 Exchange Reserve Monitoring

The platform tracks Bitcoin’s exchange reserves, showing a drop from 3.25M to 2.55M BTC—a bullish signal due to reduced sell-side pressure.

🔹 ETF Flow Analysis

Token Metrics integrates on-chain data and fund inflows to measure:

  • How much BTC ETFs are buying
  • Impact on liquidity and price
  • Sentiment shifts among institutional investors

🔹 Alerts and Grades

You can set up custom price alerts for Bitcoin and receive Trader and Investor Grades based on 80+ real-time metrics.

These tools allow you to react faster than ETF investors relying on traditional media or quarterly reports.

📈 Bitcoin ETF Performance So Far

As of July 2025:

  • BlackRock’s iShares Bitcoin Trust (IBIT) holds over $18B in BTC
  • Fidelity’s ETF surpassed $12B in AUM
  • ETF buying pressure is one of the main drivers behind Bitcoin’s 2025 bull run

💡 Pro Tips Before Investing in a Bitcoin ETF

  1. Compare fees across ETFs (lower = better for long-term holdings)
  2. Choose spot ETFs over futures ETFs for more accurate performance
  3. Use Token Metrics to track BTC signals and time your entry
  4. Understand your goals—ETFs are great for passive exposure but not for on-chain crypto utility

🧠 Final Thoughts

A Bitcoin ETF is one of the easiest ways to gain exposure to Bitcoin in 2025. Whether you’re a traditional investor looking to diversify or a crypto-native looking for a regulated option, ETFs offer accessibility, safety, and legitimacy.

But don’t stop at just buying shares—pair your ETF exposure with real-time intelligence from Token Metrics.

With institutional momentum accelerating, regulatory clarity improving, and AI tools like Token Metrics giving you an edge, there’s never been a better time to understand and invest in Bitcoin ETFs.

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