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eToro Review 2023 - Features, Pricing and Alternatives

Learn about eToro platform and get a detailed review of its features, pricing, and alternative options.
Token Metrics Team
6 Minutes
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In this digital age, online trading has become increasingly popular, offering individuals the opportunity to invest in various financial markets from the comfort of their homes. 

eToro is a renowned online trading platform that combines traditional trading with social networking features, making it an attractive option for both novice and experienced traders.

eToro Overview

eToro is a multi-asset trading platform that offers a wide range of financial instruments for trading and investing. 

Founded in 2007, it has grown to become one of the world's largest social trading platforms, with millions of registered users worldwide. 

The platform's mission is to make trading accessible to everyone, regardless of their experience level or financial background.

It has changed the way people trade by introducing a unique concept that allows users to connect, interact, and copy trades of successful traders within the eToro community.

How does eToro Work?

eToro platform offers a wide range of investment products, including over 2,500 stocks, ETFs, 20+ cryptocurrencies and commodities such as gold and silver. 

Users have the option to purchase fractional shares and access advanced trading features. Deposits can be made using fiat currency or other cryptocurrencies, and convenient transfers can be facilitated through bank accounts or wire transfers. 

Trading activities can be conducted through eToro's web-based platform or its user-friendly mobile app. A notable feature is the CopyTrader, which allows users to replicate the trades of successful investors.

Furthermore, eToro offers a demo account with a virtual portfolio of $100,000, providing users with a risk-free environment to learn and gain experience in cryptocurrency and other trading activities.

eToro Features Review

CopyTrading - One of the standout features of eToro is its CopyTrading functionality. This feature enables users to automatically copy the trades of successful traders in real-time. 

By leveraging the wisdom of experienced traders, even beginners can achieve potential profits without in-depth market knowledge.

Social Trading Platform - eToro's social trading platform is designed to facilitate interaction and collaboration among traders. Users can follow, communicate, and learn from each other through various social features, including live feeds, comments, and messaging. 

This social aspect adds an extra layer of engagement and knowledge-sharing to the trading experience.

Wide Range of Financial Instruments - eToro offers an extensive selection of financial instruments for trading, including stocks, cryptocurrencies, commodities, indices, and more. 

This diversity allows users to build a diversified investment portfolio and take advantage of various market opportunities.

eToro User Experience Review

eToro boasts an intuitive and user-friendly interface that caters to traders of all experience levels. 

The platform's sleek design and straightforward navigation make it easy for users to access the desired features and execute trades seamlessly. 

Additionally, eToro's mobile app ensures that users can stay connected and trade on the go.

Social Trading on eToro

eToro's social trading feature enables users to discover, follow, and interact with successful traders on the platform.

Through the built-in search and filtering tools, users can find traders based on specific criteria such as performance, risk level, and trading style.

By replicating the trades of top-performing traders, users can potentially enhance their own trading outcomes.

eToro Security and Regulation

When it comes to online trading, security is of utmost importance. eToro prioritizes the safety of its users' funds and personal information. 

The platform implements robust security measures, including two-factor authentication (2FA) and data encryption. Additionally, eToro is regulated by reputable financial authorities, providing users with peace of mind.

eToro Fees and Charges

eToro operates on a transparent fee structure, with spreads and overnight fees varying depending on the traded instruments. It's important for users to review and understand the fee schedule before executing trades.

eToro Fees Review
Image Source - https://www.fool.com/

eToro Customer Support Review

eToro offers reliable customer support to assist users with their queries and concerns. The platform provides a comprehensive help center with a vast knowledge base covering various topics related to trading on eToro. 

Additionally, users can reach out to the support team directly through email or live chat for more personalized assistance.

Pros and Cons of eToro

eToro, like any other trading platform, has its advantages and disadvantages. Let's take a look at some of the pros and cons:

Pros:

  • User-friendly interface and social trading features
  • Diverse range of investment options
  • Copy Trading functionality for beginners
  • Free debit card deposits
  • Mobile app for trading on the go

Cons:

  • Withdrawal fees could be lower on certain transactions
  • Not available in few U.S. states
  • Limited research and analysis tools compared to dedicated trading platforms

eToro Ratings on Web

Here are the latest ratings for eToro on various digital platforms as of June 2023

Platforms Ratings
Google Play 4
Apple App Store 3.8
G2 3.8
Trustpilot 4.4

eToro Alternatives

When evaluating eToro alternatives, it's essential to consider specific factors that align with your trading goals and preferences. Here are some of the widely used alternatives of eToro platform.

Plus500 - Plus500 is a well-established online trading platform that offers a wide range of financial instruments, including stocks, indices, commodities, cryptocurrencies, and more. 

The platform provides a user-friendly interface, real-time market data, and powerful trading tools. It is regulated by multiple authorities, ensuring a secure trading environment.

Plus500 also offers a free demo account for users to practice trading strategies without risking real money.

Robinhood - Robinhood is a popular trading platform that gained traction for its commission-free trading model. It allows users to trade stocks, exchange-traded funds (ETFs), options, and cryptocurrencies without paying traditional trading fees. 

Robinhood provides an intuitive mobile app and a simple interface, making it attractive to beginner traders. However, it's important to note that Robinhood is primarily focused on the U.S. market.

Frequently Asked Questions

Q1. How do I get started with eToro?

To get started with eToro, visit their official website and sign up for an account. Follow the provided instructions to complete the registration process and verify your account. Once your account is set up, you can explore the platform, deposit funds, and start trading.

Q2. Can I trade cryptocurrencies on eToro?

Yes, eToro offers a wide range of cryptocurrencies for trading. Popular options include Bitcoin, Ethereum, Ripple, and many more. You can easily access and trade these cryptocurrencies on the eToro platform.

Q3. Is eToro regulated?

Yes, eToro is a regulated platform. It is authorized and regulated by reputable financial authorities such as the Financial Conduct Authority (FCA) in the United Kingdom and the Cyprus Securities and Exchange Commission (CySEC).

Q4. Can I copy the trades of multiple traders on eToro?

Absolutely! eToro allows you to copy the trades of multiple traders simultaneously. By diversifying your copy portfolio, you can mitigate risks and potentially enhance your trading performance.

Q5. How can I withdraw funds from my eToro account?

Withdrawing funds from your eToro account is a straightforward process. Simply navigate to the "Withdraw Funds" section within your account settings, specify the desired amount, and select your preferred withdrawal method. Follow the instructions provided to complete the withdrawal request.

Conclusion

In conclusion, eToro offers a unique and innovative approach to online trading. With its social trading features, extensive range of investment options, and user-friendly interface, eToro provides a platform that caters to traders of all levels.

Whether you're a beginner seeking guidance or an experienced trader looking to expand your portfolio, eToro offers the tools and resources to support your trading journey.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Recent Posts

Research

Moonshot Tokens in 2025: High-Risk, High-Reward Plays in the Crypto Market

Token Metrics Team
6 min

Introduction

The crypto market has always been fertile ground for high-risk, high-reward opportunities. While blue-chip assets like Bitcoin and Ethereum dominate headlines, the real thrill — and sometimes the highest returns — often comes from what the industry calls “moonshots.”

These are small-cap tokens, often under $50 million in market cap, with explosive potential and equally high volatility. In 2025, moonshots remain a core part of speculative trading strategies. But what exactly are they? How do you find them? And most importantly, how can you manage the outsized risks they carry?

Let’s dive into the world of moonshots, drawing insights from recent market trends and real-world data.

What Are Moonshot Tokens?

Moonshot tokens are early-stage, low-cap cryptocurrencies that carry massive upside potential. They often represent experimental ideas or emerging narratives — think AI integration, meme culture, or social tokens — that haven’t yet been fully recognized by the broader market.

Because they trade at relatively low valuations, even small inflows of capital can cause outsized price swings. It’s not uncommon for a moonshot to deliver 10x or even 50x gains within a short time. But the flip side is brutal: these same tokens can plummet to zero just as quickly.

Key characteristics of moonshots:

  • Market cap: Typically under $50 million.
  • Narrative-driven: Often tied to strong trends like AI, gaming, or DeFi experiments.
  • Volatility: Sharp, frequent price swings.
  • Liquidity: Thin order books, making large trades difficult without impacting price.

Why Are Moonshots Gaining Traction in 2025?

The current market environment — with crypto market capitalization hovering around $4 trillion — has created room for risk-taking. Investors who missed early gains on Bitcoin or Ethereum are now searching for the next big thing, leading to renewed interest in small-cap tokens.

Emerging narratives also fuel the fire:

  • AI-Crypto Fusion: Projects like Sahara AI and Mobi AI are proving that the AI narrative isn’t slowing down.
  • Social Tokens & Web3 Platforms: Zora’s creator-focused token model demonstrates how social media and crypto can intersect.
  • Community-First DeFi: Protocols like Blackhole DEX show the power of grassroots tokenomics.

These narratives often spill over into the moonshot arena, as smaller projects attempt to replicate the success of these headline-grabbing platforms.

How to Identify Promising Moonshots

Identifying moonshots is part research, part intuition, and part risk tolerance. Here’s what to look for:

1. Strong Narrative Alignment

The most successful moonshots ride on current narratives. In this cycle, AI agents, decentralized social platforms, and community-owned DeFi projects are leading themes. Projects in these categories often experience rapid hype-driven adoption.

2. On-Chain Data

Tools like Dune Analytics and on-chain scanners can reveal whale accumulation, new liquidity pools, or spikes in active addresses — all early indicators of growing interest.

3. Tokenomics

Evaluate supply schedules:

  • How many tokens are in circulation?
  • Are there large unlocks coming soon?
  • Does the project have mechanisms like buybacks or burns to support price stability?

4. Developer & Investor Backing

While many moonshots are grassroots projects, strong teams or backing from reputable funds (e.g., Polychain, Binance Labs) can boost credibility.

Case Studies: Recent Moonshots to Watch

1. Vine (Meme Token):
A meme coin leveraging the Vine brand, this token has gained traction despite limited documentation. Its appeal lies largely in nostalgia and speculative hype.

2. Moby AI: What started as an AI-driven whale-tracking agent has evolved into Mobi Screener, a Dexscreener competitor with integrated social features. The token model ties platform usage to token value — a promising experiment in utility-driven moonshots.

3. Graphite Protocol:
Developers behind Bonk Fun (a leading meme token platform), Graphite has created a buyback and burn model linked to Bonk’s success, aligning token value directly with ecosystem growth.

4. CookieDAO:
Initially positioned as an AI agent platform, CookieDAO is now expanding into proof-of-belief systems, adding new utilities and campaign features for Web3 projects.

The Risk Side: Why Moonshots Can Go to Zero

Moonshots are inherently speculative. Common pitfalls include:

  • Team Abandonment or Rug Pulls: Some projects vanish overnight.
  • Unsustainable Hype: Many moonshots rely on short-term narratives that fade.
  • Low Liquidity: Thin markets make it difficult to enter or exit without significant slippage.

A recent example is SpaceMesh, once hyped as a “next Bitcoin.” Despite strong tech, internal disputes and poor execution led to a near-total collapse — a stark reminder that good code doesn’t always equal good investment.

Managing Risk: A Practical Approach

If you’re trading moonshots, risk management is everything.

1. Position Sizing:
Never allocate more than 1% of your portfolio to any single moonshot. Spreading capital across multiple small positions reduces the impact of one token collapsing.

2. Diversification:
Balance moonshots with higher-cap tokens to stabilize overall portfolio performance.

3. Predefined Exits:
Set clear take-profit and stop-loss levels before entering a trade. Emotional decisions often lead to losses.

4. Time Your Entries:
Consider entering after initial hype cools but before major announcements or roadmap milestones.

The Future of Moonshots: Are They Worth It?

While moonshots can be risky, they remain an integral part of crypto’s DNA. For many traders, they serve as lottery tickets in a market where early discovery can lead to life-changing gains.

In 2025, moonshots are evolving. They’re no longer just meme-driven gambles. Increasingly, they represent experimental innovation — blending DeFi models, AI integrations, and community governance in ways that push the boundaries of blockchain technology.

Conclusion

Moonshots are not for the faint-hearted. They require research, timing, and above all, discipline. In 2025, with themes like AI-driven platforms, decentralized social networks, and community-focused DeFi reshaping the market, the next breakout token could be hiding in plain sight.

Whether you’re a seasoned trader or a curious newcomer, understanding the dynamics of moonshots — and respecting their risks — is essential for navigating this volatile but potentially rewarding segment of crypto.

Research

DeFi and AI Tokens Dominate as Crypto Market Nears $4 Trillion

Token Metrics Team
6 min

The cryptocurrency market continues to show resilience, with total market capitalization maintaining a strong foothold near $4 trillion. While Bitcoin remains the cornerstone of this cycle, the spotlight is shifting toward altcoins — especially those at the forefront of decentralized finance (DeFi) and artificial intelligence (AI) integration.

In this blog, we’ll explore the top narratives shaping today’s market, focusing on DeFi protocols like Blackhole DEX and PancakeSwap, alongside emerging AI projects such as Sahara AI and Moby AI.

Why DeFi Is Surging Again

DeFi has staged an impressive comeback in 2025. After a period of stagnation, several protocols have redefined their models to prioritize community engagement and sustainable growth.

Black Hole DEX:
Launched on Avalanche, Blackhole DEX has quickly become the network’s largest decentralized exchange, overtaking Trader Joe. The platform uses a community-first approach: no team allocation, weekly token emissions to liquidity providers, and a bribe-based voting mechanism for rewards distribution.

Impact:
This design has created a powerful flywheel effect. As token prices rise, APYs increase, attracting more liquidity, which in turn boosts trading volume and revenue. Within days, Blackhole DEX grew its TVL from $7 million to $193 million — a staggering feat.

PancakeSwap: A Sleeping Giant?

PancakeSwap, the dominant DEX on Binance Smart Chain (BSC), has been quietly outperforming its competitors in trading volumes and fee generation. Recent data shows PancakeSwap generating more than 4x the daily fees of Uniswap, yet its fully diluted valuation remains significantly lower.

Growth Catalysts:

  • Integration with the Binance Wallet ecosystem.
  • Expansion into other ecosystems like Solana.
  • All-time-high trading volumes despite broader market corrections.

For investors seeking a large-cap DeFi protocol with strong fundamentals and potential upside, PancakeSwap’s metrics warrant attention.

AI Meets Crypto: The Next Frontier

Artificial intelligence continues to transform multiple industries, and crypto is no exception.

Sahara AI:
Sahara AI is building a full-stack AI infrastructure for decentralized applications. Backed by heavyweights like Binance and Polychain, its mission is to bridge Web3 and AI — a theme that’s likely to dominate innovation cycles in the coming years.

Moby AI:
Initially launched as an AI trading agent, Moby AI has expanded into building tools like Moby Screener, a competitor to Dexscreener. Its unique tokenomics link user engagement directly to the platform’s utility, making it an experiment worth watching.

The Broader Altcoin Landscape

Beyond DeFi and AI, other notable projects are also gaining ground:

  • Graphite Protocol: The developer behind LetsBonk.Fun, sharing revenue with its ecosystem tokens through buyback strategies.

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  • Zora: A social media-meets-crypto platform allowing creators to monetize their content directly on-chain.

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  • Project X: A cross-chain DEX on Hyperliquid, amassing $28 million in TVL within 24 hours of launch.

These projects underscore the diversity of innovation happening outside Bitcoin’s shadow.

Risk Management in a Volatile Market

The excitement around DeFi and AI tokens comes with elevated risk. Here are some best practices:

  • Allocate wisely: Keep high-risk allocations (like low-cap “moonshots”) small — no more than 1% per trade.
  • Monitor narratives: Rapid shifts in market sentiment can create both opportunities and pitfalls.
  • Stay updated: Protocol changes, tokenomics adjustments, and ecosystem partnerships can significantly impact valuations.

Conclusion

As the crypto market edges closer to $4 trillion, the narratives driving growth are evolving. DeFi is proving its staying power with innovative models like Black Hole DEX, while AI-focused projects like Sahara AI are pushing the boundaries of what blockchain can achieve.

For market participants, the challenge lies in identifying which of these trends have lasting potential — and positioning themselves accordingly.

Research

Altcoins on the Rise: How Bitcoin’s Stability Is Fueling the Next Market Wave

Token Metrics Team
6 min

As Bitcoin stabilizes near its recent highs, the crypto market is witnessing a familiar pattern — altcoins are beginning to surge. While Bitcoin often leads during the early phases of a bullish cycle, history shows that capital tends to flow into altcoins as confidence builds. In the past two weeks, this transition has become increasingly evident, with several promising projects capturing significant market attention.

Bitcoin’s Stabilization and What It Means

Since early July, Bitcoin has managed to hold above key resistance levels, cementing its role as the market’s anchor. At the time of writing, total crypto market capitalization hovers near $4 trillion — a level that hasn’t been seen since the previous cycle’s peaks. Historically, when Bitcoin consolidates above its former highs, capital begins rotating into altcoins. This shift often marks the start of a broader rally across the market.

Key takeaway: The current market appears to be in the early stages of this altcoin rotation.

Altcoins Leading the Charge

Several altcoins have emerged as strong contenders in recent weeks.

1. Zora: The Social Token Platform
Zora, an on-chain social platform that allows creators to tokenize posts and earn from their content, has seen exponential growth following its integration into the Base App (Coinbase’s rebranded wallet). Creator activity and transaction volumes have surged, driving up demand for the Zora token. With each creator post paired to the Zora token, this integration has created a direct link between platform usage and token utility.

Why it matters: The combination of Web3 social media and creator monetization is a powerful narrative, and Zora appears well-positioned to capitalize on this trend.

2. Spark: A MakerDAO-Connected Lending Platform
Spark, a DeFi lending protocol linked to Sky Protocol, has also been a standout performer. It recently experienced a sharp increase in liquidity and price action, fueled by its integration with CookieDAO’s campaign and ongoing airdrop programs.

Why it matters: With DeFi gaining renewed interest, protocols offering sustainable yields through established ecosystems like Sky Protocol (formerly MakerDAO) are likely to remain attractive to both retail and institutional participants.

3. Sahara AI: Building the AI-Crypto Intersection
Sahara AI has positioned itself at the intersection of AI and blockchain. Backed by Binance, Polychain, and Foresight Ventures, this project offers a full-stack AI solution tailored for decentralized applications. Its long-term vision of creating AI-enabled Web3 services is attracting both developers and investors.

Why it matters: AI and crypto remain two of the most dominant narratives in tech, and projects combining these sectors could drive the next wave of innovation.

4. PancakeSwap: Undervalued Giant?
Despite being one of the largest DEXs by trading volume and daily fee generation, PancakeSwap appears significantly undervalued compared to peers like Uniswap. The platform recently expanded its operations to other chains, including Solana, and benefits from strong integration with the Binance Wallet ecosystem.

Why it matters: Fundamentals suggest PancakeSwap has room for growth if the market re-rates its value relative to competitors.

Market Themes to Watch

Bitcoin vs. Altcoin Season:
Our analysis shows we are still in a Bitcoin-dominant phase. Historically, altcoins outperform when Bitcoin consolidates or cools off. This implies that the current rotation into altcoins could continue as capital flows down the risk curve.

DeFi Revival:
Protocols like Blackhole DEX on Avalanche — which has grown its TVL from $7 million to $193 million in less than 2 weeks — highlight a renewed interest in decentralized finance. Unlike VC-backed models, Blackhole’s community-first tokenomics have resonated with users seeking fairer distribution.

Social Tokens & AI Integration:
Platforms like Zora and Sahara AI are tapping into major growth narratives: decentralized social media and artificial intelligence. Both sectors are likely to see continued experimentation and adoption.

Managing Risk in Altcoin Investing

While the upside potential in altcoins is high, so is the volatility. For high-risk trades, such as “moonshots” (low-cap tokens under $50 million market cap), we recommend:

  • Position sizing: Limit exposure to 1% per trade.
  • Diversification: Spread investments across multiple projects to reduce single-token risk.
  • Exit planning: Pre-define take-profit and stop-loss levels.

Conclusion

The crypto market is entering an exciting phase. Bitcoin’s consolidation above key levels suggests a healthy backdrop for risk assets, and altcoins are beginning to benefit. From creator monetization platforms like Zora to cross-chain DeFi protocols like Spark and Black Hole, this new wave of projects represents the diversity and innovation driving the next cycle.

As always, measured participation and disciplined risk management remain essential.

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