Research

Exploring Investments in Crypto and Web3 Companies: An Analytical Overview

Explore the factors to consider when evaluating investments in cryptocurrencies versus Web3 companies with analytical frameworks and AI-driven research tools.
Token Metrics Team
4
MIN

Introduction

The landscape of digital assets and blockchain technology has expanded rapidly over recent years, bringing forth a new realm known as Web3 alongside the burgeoning crypto ecosystem. For individuals curious about allocating resources into this sphere, questions often arise: should the focus be on cryptocurrencies or Web3 companies? This article aims to provide an educational and analytical perspective on these options, highlighting considerations without providing direct investment advice.

Understanding Crypto and Web3

Before exploring the nuances between investing in crypto assets and Web3 companies, it's important to clarify what each represents.

  • Cryptocurrencies are digital currencies that operate on blockchain technology, enabling peer-to-peer transactions with varying protocols and use cases.
  • Web3 broadly refers to a decentralized internet infrastructure leveraging blockchain technologies to create applications, platforms, and services that prioritize user control, privacy, and decentralization.

Web3 companies often develop decentralized applications (dApps), offer blockchain-based services, or build infrastructure layers for the decentralized web.

Key Considerations When Evaluating Investment Options

Deciding between crypto assets or Web3 companies involves analyzing different dynamics:

  1. Market Maturity and Volatility
    Cryptocurrencies generally exhibit higher price volatility influenced by market sentiment, regulatory news, and technology updates. Web3 companies, often in startup or growth phases, carry inherent business risk but may relate more to traditional company valuation metrics.
  2. Fundamental Drivers
    Crypto assets derive value from network utility, adoption, scarcity mechanisms, and consensus protocols. Web3 firms generate value through product innovation, user engagement, revenue models, and ability to scale decentralized solutions.
  3. Regulatory Environment
    Both realms face evolving regulatory landscapes globally, with different degrees of scrutiny around cryptocurrencies and blockchain enterprises. Awareness of legal considerations is essential for educational understanding.
  4. Technological Innovation
    Web3 companies typically focus on developing novel decentralized infrastructures and applications. Crypto projects may emphasize improvements in consensus algorithms, interoperability, or token economics.

Analytical Frameworks for Assessment

To approach these complex investment types thoughtfully, frameworks can assist in structuring analysis:

  • Scenario Analysis: Evaluate various future scenarios for cryptocurrency adoption and Web3 technology evolution to understand possible outcomes and risks.
  • Fundamental Analysis: For crypto, analyze network activity, token utility, and supply models. For Web3 companies, consider business plans, technological edge, leadership quality, and market positioning.
  • Technology Evaluation: Examine the underlying blockchain protocols and development communities supporting both crypto projects and Web3 startups, assessing innovation and sustainability.

Leveraging AI-Driven Tools for Research

Due to the rapidly evolving and data-intensive nature of crypto and Web3 industries, AI-powered platforms can enhance analysis by processing vast datasets and providing insights.

For instance, Token Metrics utilizes machine learning to rate crypto assets by analyzing market trends, project fundamentals, and sentiment data. Such tools support an educational and neutral perspective by offering data-driven research support rather than speculative advice.

When assessing Web3 companies, AI tools can assist with identifying emerging technologies, tracking developmental progress, and monitoring regulatory developments relevant to the decentralized ecosystem.

Practical Tips for Conducting Due Diligence

To gain a well-rounded understanding, consider the following steps:

  • Research Whitepapers and Roadmaps: For crypto tokens and Web3 startups, review technical documentation and strategic plans.
  • Evaluate Team Credentials: Analyze the experience and transparency of project founders and teams.
  • Monitor Community Engagement: Observe activity levels in forums, GitHub repositories, and social media to gauge project vitality.
  • Use Analytical Tools: Incorporate platforms like Token Metrics for data-supported insights on token metrics and project evaluations.
  • Consider Regulatory Developments: Stay informed about jurisdictional policies impacting blockchain projects and cryptocurrencies.

Understanding Risk Factors

Both crypto assets and Web3 companies involve unique risks that warrant careful consideration:

  • Market Risk: Price volatility and market sentiment swings can impact crypto tokens significantly.
  • Technological Risk: Innovative technologies may have bugs or scalability challenges affecting project viability.
  • Regulatory Risk: Changes in legal frameworks can alter operational capacities or market access for Web3 entities and crypto tokens.
  • Business Model Risk: Web3 startups may face competitive pressures, funding challenges, or adoption hurdles.

Conclusion

Deciding between crypto assets and Web3 companies involves analyzing different dimensions including technological fundamentals, market dynamics, and risk profiles. Employing structured evaluation frameworks along with AI-enhanced research platforms such as Token Metrics can provide clarity in this complex landscape.

It is essential to approach this domain with an educational mindset focused on understanding rather than speculative intentions. Staying informed and leveraging analytical tools supports sound comprehension of the evolving world of blockchain-based digital assets and enterprises.

Disclaimer

This article is intended for educational purposes only and does not constitute financial, investment, or legal advice. Readers should conduct their own research and consult with professional advisors before making any decisions related to cryptocurrencies or Web3 companies.

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Token Metrics Team
Token Metrics Team

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Research

Moonshot Tokens in 2025: High-Risk, High-Reward Plays in the Crypto Market

Token Metrics Team
6 min
MIN

Introduction

The crypto market has always been fertile ground for high-risk, high-reward opportunities. While blue-chip assets like Bitcoin and Ethereum dominate headlines, the real thrill — and sometimes the highest returns — often comes from what the industry calls “moonshots.”

These are small-cap tokens, often under $50 million in market cap, with explosive potential and equally high volatility. In 2025, moonshots remain a core part of speculative trading strategies. But what exactly are they? How do you find them? And most importantly, how can you manage the outsized risks they carry?

Let’s dive into the world of moonshots, drawing insights from recent market trends and real-world data.

What Are Moonshot Tokens?

Moonshot tokens are early-stage, low-cap cryptocurrencies that carry massive upside potential. They often represent experimental ideas or emerging narratives — think AI integration, meme culture, or social tokens — that haven’t yet been fully recognized by the broader market.

Because they trade at relatively low valuations, even small inflows of capital can cause outsized price swings. It’s not uncommon for a moonshot to deliver 10x or even 50x gains within a short time. But the flip side is brutal: these same tokens can plummet to zero just as quickly.

Key characteristics of moonshots:

  • Market cap: Typically under $50 million.
  • Narrative-driven: Often tied to strong trends like AI, gaming, or DeFi experiments.
  • Volatility: Sharp, frequent price swings.
  • Liquidity: Thin order books, making large trades difficult without impacting price.

Why Are Moonshots Gaining Traction in 2025?

The current market environment — with crypto market capitalization hovering around $4 trillion — has created room for risk-taking. Investors who missed early gains on Bitcoin or Ethereum are now searching for the next big thing, leading to renewed interest in small-cap tokens.

Emerging narratives also fuel the fire:

  • AI-Crypto Fusion: Projects like Sahara AI and Mobi AI are proving that the AI narrative isn’t slowing down.
  • Social Tokens & Web3 Platforms: Zora’s creator-focused token model demonstrates how social media and crypto can intersect.
  • Community-First DeFi: Protocols like Blackhole DEX show the power of grassroots tokenomics.

These narratives often spill over into the moonshot arena, as smaller projects attempt to replicate the success of these headline-grabbing platforms.

How to Identify Promising Moonshots

Identifying moonshots is part research, part intuition, and part risk tolerance. Here’s what to look for:

1. Strong Narrative Alignment

The most successful moonshots ride on current narratives. In this cycle, AI agents, decentralized social platforms, and community-owned DeFi projects are leading themes. Projects in these categories often experience rapid hype-driven adoption.

2. On-Chain Data

Tools like Dune Analytics and on-chain scanners can reveal whale accumulation, new liquidity pools, or spikes in active addresses — all early indicators of growing interest.

3. Tokenomics

Evaluate supply schedules:

  • How many tokens are in circulation?
  • Are there large unlocks coming soon?
  • Does the project have mechanisms like buybacks or burns to support price stability?

4. Developer & Investor Backing

While many moonshots are grassroots projects, strong teams or backing from reputable funds (e.g., Polychain, Binance Labs) can boost credibility.

Case Studies: Recent Moonshots to Watch

1. Vine (Meme Token):
A meme coin leveraging the Vine brand, this token has gained traction despite limited documentation. Its appeal lies largely in nostalgia and speculative hype.

2. Moby AI: What started as an AI-driven whale-tracking agent has evolved into Mobi Screener, a Dexscreener competitor with integrated social features. The token model ties platform usage to token value — a promising experiment in utility-driven moonshots.

3. Graphite Protocol:
Developers behind Bonk Fun (a leading meme token platform), Graphite has created a buyback and burn model linked to Bonk’s success, aligning token value directly with ecosystem growth.

4. CookieDAO:
Initially positioned as an AI agent platform, CookieDAO is now expanding into proof-of-belief systems, adding new utilities and campaign features for Web3 projects.

The Risk Side: Why Moonshots Can Go to Zero

Moonshots are inherently speculative. Common pitfalls include:

  • Team Abandonment or Rug Pulls: Some projects vanish overnight.
  • Unsustainable Hype: Many moonshots rely on short-term narratives that fade.
  • Low Liquidity: Thin markets make it difficult to enter or exit without significant slippage.

A recent example is SpaceMesh, once hyped as a “next Bitcoin.” Despite strong tech, internal disputes and poor execution led to a near-total collapse — a stark reminder that good code doesn’t always equal good investment.

Managing Risk: A Practical Approach

If you’re trading moonshots, risk management is everything.

1. Position Sizing:
Never allocate more than 1% of your portfolio to any single moonshot. Spreading capital across multiple small positions reduces the impact of one token collapsing.

2. Diversification:
Balance moonshots with higher-cap tokens to stabilize overall portfolio performance.

3. Predefined Exits:
Set clear take-profit and stop-loss levels before entering a trade. Emotional decisions often lead to losses.

4. Time Your Entries:
Consider entering after initial hype cools but before major announcements or roadmap milestones.

The Future of Moonshots: Are They Worth It?

While moonshots can be risky, they remain an integral part of crypto’s DNA. For many traders, they serve as lottery tickets in a market where early discovery can lead to life-changing gains.

In 2025, moonshots are evolving. They’re no longer just meme-driven gambles. Increasingly, they represent experimental innovation — blending DeFi models, AI integrations, and community governance in ways that push the boundaries of blockchain technology.

Conclusion

Moonshots are not for the faint-hearted. They require research, timing, and above all, discipline. In 2025, with themes like AI-driven platforms, decentralized social networks, and community-focused DeFi reshaping the market, the next breakout token could be hiding in plain sight.

Whether you’re a seasoned trader or a curious newcomer, understanding the dynamics of moonshots — and respecting their risks — is essential for navigating this volatile but potentially rewarding segment of crypto.

Research

DeFi and AI Tokens Dominate as Crypto Market Nears $4 Trillion

Token Metrics Team
6 min
MIN

The cryptocurrency market continues to show resilience, with total market capitalization maintaining a strong foothold near $4 trillion. While Bitcoin remains the cornerstone of this cycle, the spotlight is shifting toward altcoins — especially those at the forefront of decentralized finance (DeFi) and artificial intelligence (AI) integration.

In this blog, we’ll explore the top narratives shaping today’s market, focusing on DeFi protocols like Blackhole DEX and PancakeSwap, alongside emerging AI projects such as Sahara AI and Moby AI.

Why DeFi Is Surging Again

DeFi has staged an impressive comeback in 2025. After a period of stagnation, several protocols have redefined their models to prioritize community engagement and sustainable growth.

Black Hole DEX:
Launched on Avalanche, Blackhole DEX has quickly become the network’s largest decentralized exchange, overtaking Trader Joe. The platform uses a community-first approach: no team allocation, weekly token emissions to liquidity providers, and a bribe-based voting mechanism for rewards distribution.

Impact:
This design has created a powerful flywheel effect. As token prices rise, APYs increase, attracting more liquidity, which in turn boosts trading volume and revenue. Within days, Blackhole DEX grew its TVL from $7 million to $193 million — a staggering feat.

PancakeSwap: A Sleeping Giant?

PancakeSwap, the dominant DEX on Binance Smart Chain (BSC), has been quietly outperforming its competitors in trading volumes and fee generation. Recent data shows PancakeSwap generating more than 4x the daily fees of Uniswap, yet its fully diluted valuation remains significantly lower.

Growth Catalysts:

  • Integration with the Binance Wallet ecosystem.
  • Expansion into other ecosystems like Solana.
  • All-time-high trading volumes despite broader market corrections.

For investors seeking a large-cap DeFi protocol with strong fundamentals and potential upside, PancakeSwap’s metrics warrant attention.

AI Meets Crypto: The Next Frontier

Artificial intelligence continues to transform multiple industries, and crypto is no exception.

Sahara AI:
Sahara AI is building a full-stack AI infrastructure for decentralized applications. Backed by heavyweights like Binance and Polychain, its mission is to bridge Web3 and AI — a theme that’s likely to dominate innovation cycles in the coming years.

Moby AI:
Initially launched as an AI trading agent, Moby AI has expanded into building tools like Moby Screener, a competitor to Dexscreener. Its unique tokenomics link user engagement directly to the platform’s utility, making it an experiment worth watching.

The Broader Altcoin Landscape

Beyond DeFi and AI, other notable projects are also gaining ground:

  • Graphite Protocol: The developer behind LetsBonk.Fun, sharing revenue with its ecosystem tokens through buyback strategies.

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  • Zora: A social media-meets-crypto platform allowing creators to monetize their content directly on-chain.

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  • Project X: A cross-chain DEX on Hyperliquid, amassing $28 million in TVL within 24 hours of launch.

These projects underscore the diversity of innovation happening outside Bitcoin’s shadow.

Risk Management in a Volatile Market

The excitement around DeFi and AI tokens comes with elevated risk. Here are some best practices:

  • Allocate wisely: Keep high-risk allocations (like low-cap “moonshots”) small — no more than 1% per trade.
  • Monitor narratives: Rapid shifts in market sentiment can create both opportunities and pitfalls.
  • Stay updated: Protocol changes, tokenomics adjustments, and ecosystem partnerships can significantly impact valuations.

Conclusion

As the crypto market edges closer to $4 trillion, the narratives driving growth are evolving. DeFi is proving its staying power with innovative models like Black Hole DEX, while AI-focused projects like Sahara AI are pushing the boundaries of what blockchain can achieve.

For market participants, the challenge lies in identifying which of these trends have lasting potential — and positioning themselves accordingly.

Research

Altcoins on the Rise: How Bitcoin’s Stability Is Fueling the Next Market Wave

Token Metrics Team
6 min
MIN

As Bitcoin stabilizes near its recent highs, the crypto market is witnessing a familiar pattern — altcoins are beginning to surge. While Bitcoin often leads during the early phases of a bullish cycle, history shows that capital tends to flow into altcoins as confidence builds. In the past two weeks, this transition has become increasingly evident, with several promising projects capturing significant market attention.

Bitcoin’s Stabilization and What It Means

Since early July, Bitcoin has managed to hold above key resistance levels, cementing its role as the market’s anchor. At the time of writing, total crypto market capitalization hovers near $4 trillion — a level that hasn’t been seen since the previous cycle’s peaks. Historically, when Bitcoin consolidates above its former highs, capital begins rotating into altcoins. This shift often marks the start of a broader rally across the market.

Key takeaway: The current market appears to be in the early stages of this altcoin rotation.

Altcoins Leading the Charge

Several altcoins have emerged as strong contenders in recent weeks.

1. Zora: The Social Token Platform
Zora, an on-chain social platform that allows creators to tokenize posts and earn from their content, has seen exponential growth following its integration into the Base App (Coinbase’s rebranded wallet). Creator activity and transaction volumes have surged, driving up demand for the Zora token. With each creator post paired to the Zora token, this integration has created a direct link between platform usage and token utility.

Why it matters: The combination of Web3 social media and creator monetization is a powerful narrative, and Zora appears well-positioned to capitalize on this trend.

2. Spark: A MakerDAO-Connected Lending Platform
Spark, a DeFi lending protocol linked to Sky Protocol, has also been a standout performer. It recently experienced a sharp increase in liquidity and price action, fueled by its integration with CookieDAO’s campaign and ongoing airdrop programs.

Why it matters: With DeFi gaining renewed interest, protocols offering sustainable yields through established ecosystems like Sky Protocol (formerly MakerDAO) are likely to remain attractive to both retail and institutional participants.

3. Sahara AI: Building the AI-Crypto Intersection
Sahara AI has positioned itself at the intersection of AI and blockchain. Backed by Binance, Polychain, and Foresight Ventures, this project offers a full-stack AI solution tailored for decentralized applications. Its long-term vision of creating AI-enabled Web3 services is attracting both developers and investors.

Why it matters: AI and crypto remain two of the most dominant narratives in tech, and projects combining these sectors could drive the next wave of innovation.

4. PancakeSwap: Undervalued Giant?
Despite being one of the largest DEXs by trading volume and daily fee generation, PancakeSwap appears significantly undervalued compared to peers like Uniswap. The platform recently expanded its operations to other chains, including Solana, and benefits from strong integration with the Binance Wallet ecosystem.

Why it matters: Fundamentals suggest PancakeSwap has room for growth if the market re-rates its value relative to competitors.

Market Themes to Watch

Bitcoin vs. Altcoin Season:
Our analysis shows we are still in a Bitcoin-dominant phase. Historically, altcoins outperform when Bitcoin consolidates or cools off. This implies that the current rotation into altcoins could continue as capital flows down the risk curve.

DeFi Revival:
Protocols like Blackhole DEX on Avalanche — which has grown its TVL from $7 million to $193 million in less than 2 weeks — highlight a renewed interest in decentralized finance. Unlike VC-backed models, Blackhole’s community-first tokenomics have resonated with users seeking fairer distribution.

Social Tokens & AI Integration:
Platforms like Zora and Sahara AI are tapping into major growth narratives: decentralized social media and artificial intelligence. Both sectors are likely to see continued experimentation and adoption.

Managing Risk in Altcoin Investing

While the upside potential in altcoins is high, so is the volatility. For high-risk trades, such as “moonshots” (low-cap tokens under $50 million market cap), we recommend:

  • Position sizing: Limit exposure to 1% per trade.
  • Diversification: Spread investments across multiple projects to reduce single-token risk.
  • Exit planning: Pre-define take-profit and stop-loss levels.

Conclusion

The crypto market is entering an exciting phase. Bitcoin’s consolidation above key levels suggests a healthy backdrop for risk assets, and altcoins are beginning to benefit. From creator monetization platforms like Zora to cross-chain DeFi protocols like Spark and Black Hole, this new wave of projects represents the diversity and innovation driving the next cycle.

As always, measured participation and disciplined risk management remain essential.

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