Research

Exploring Investments in Crypto and Web3 Companies: An Analytical Overview

Explore the factors to consider when evaluating investments in cryptocurrencies versus Web3 companies with analytical frameworks and AI-driven research tools.
Token Metrics Team
4
MIN

Introduction

The landscape of digital assets and blockchain technology has expanded rapidly over recent years, bringing forth a new realm known as Web3 alongside the burgeoning crypto ecosystem. For individuals curious about allocating resources into this sphere, questions often arise: should the focus be on cryptocurrencies or Web3 companies? This article aims to provide an educational and analytical perspective on these options, highlighting considerations without providing direct investment advice.

Understanding Crypto and Web3

Before exploring the nuances between investing in crypto assets and Web3 companies, it's important to clarify what each represents.

  • Cryptocurrencies are digital currencies that operate on blockchain technology, enabling peer-to-peer transactions with varying protocols and use cases.
  • Web3 broadly refers to a decentralized internet infrastructure leveraging blockchain technologies to create applications, platforms, and services that prioritize user control, privacy, and decentralization.

Web3 companies often develop decentralized applications (dApps), offer blockchain-based services, or build infrastructure layers for the decentralized web.

Key Considerations When Evaluating Investment Options

Deciding between crypto assets or Web3 companies involves analyzing different dynamics:

  1. Market Maturity and Volatility
    Cryptocurrencies generally exhibit higher price volatility influenced by market sentiment, regulatory news, and technology updates. Web3 companies, often in startup or growth phases, carry inherent business risk but may relate more to traditional company valuation metrics.
  2. Fundamental Drivers
    Crypto assets derive value from network utility, adoption, scarcity mechanisms, and consensus protocols. Web3 firms generate value through product innovation, user engagement, revenue models, and ability to scale decentralized solutions.
  3. Regulatory Environment
    Both realms face evolving regulatory landscapes globally, with different degrees of scrutiny around cryptocurrencies and blockchain enterprises. Awareness of legal considerations is essential for educational understanding.
  4. Technological Innovation
    Web3 companies typically focus on developing novel decentralized infrastructures and applications. Crypto projects may emphasize improvements in consensus algorithms, interoperability, or token economics.

Analytical Frameworks for Assessment

To approach these complex investment types thoughtfully, frameworks can assist in structuring analysis:

  • Scenario Analysis: Evaluate various future scenarios for cryptocurrency adoption and Web3 technology evolution to understand possible outcomes and risks.
  • Fundamental Analysis: For crypto, analyze network activity, token utility, and supply models. For Web3 companies, consider business plans, technological edge, leadership quality, and market positioning.
  • Technology Evaluation: Examine the underlying blockchain protocols and development communities supporting both crypto projects and Web3 startups, assessing innovation and sustainability.

Leveraging AI-Driven Tools for Research

Due to the rapidly evolving and data-intensive nature of crypto and Web3 industries, AI-powered platforms can enhance analysis by processing vast datasets and providing insights.

For instance, Token Metrics utilizes machine learning to rate crypto assets by analyzing market trends, project fundamentals, and sentiment data. Such tools support an educational and neutral perspective by offering data-driven research support rather than speculative advice.

When assessing Web3 companies, AI tools can assist with identifying emerging technologies, tracking developmental progress, and monitoring regulatory developments relevant to the decentralized ecosystem.

Practical Tips for Conducting Due Diligence

To gain a well-rounded understanding, consider the following steps:

  • Research Whitepapers and Roadmaps: For crypto tokens and Web3 startups, review technical documentation and strategic plans.
  • Evaluate Team Credentials: Analyze the experience and transparency of project founders and teams.
  • Monitor Community Engagement: Observe activity levels in forums, GitHub repositories, and social media to gauge project vitality.
  • Use Analytical Tools: Incorporate platforms like Token Metrics for data-supported insights on token metrics and project evaluations.
  • Consider Regulatory Developments: Stay informed about jurisdictional policies impacting blockchain projects and cryptocurrencies.

Understanding Risk Factors

Both crypto assets and Web3 companies involve unique risks that warrant careful consideration:

  • Market Risk: Price volatility and market sentiment swings can impact crypto tokens significantly.
  • Technological Risk: Innovative technologies may have bugs or scalability challenges affecting project viability.
  • Regulatory Risk: Changes in legal frameworks can alter operational capacities or market access for Web3 entities and crypto tokens.
  • Business Model Risk: Web3 startups may face competitive pressures, funding challenges, or adoption hurdles.

Conclusion

Deciding between crypto assets and Web3 companies involves analyzing different dimensions including technological fundamentals, market dynamics, and risk profiles. Employing structured evaluation frameworks along with AI-enhanced research platforms such as Token Metrics can provide clarity in this complex landscape.

It is essential to approach this domain with an educational mindset focused on understanding rather than speculative intentions. Staying informed and leveraging analytical tools supports sound comprehension of the evolving world of blockchain-based digital assets and enterprises.

Disclaimer

This article is intended for educational purposes only and does not constitute financial, investment, or legal advice. Readers should conduct their own research and consult with professional advisors before making any decisions related to cryptocurrencies or Web3 companies.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

What Is an NFT? Complete Guide to Non-Fungible Tokens (2025)

Token Metrics Team
6 min
MIN

Over the past few years, NFTs (Non-Fungible Tokens) have exploded in popularity—revolutionizing the way we think about digital ownership, art, gaming, collectibles, and more. In 2025, NFTs continue to shape the future of the internet, transforming everything from music rights to virtual real estate.

If you're wondering “What is an NFT?” or how they actually work, this guide breaks it down for you. We’ll also explore how AI-powered tools like Token Metrics can help you identify high-value NFT-related tokens and investment opportunities.

🔍 What Does NFT Stand For?

NFT stands for Non-Fungible Token. Let’s break that down:

  • Token: A digital asset that exists on a blockchain.
  • Non-Fungible: It’s unique and cannot be replaced with something else of equal value. (Unlike cryptocurrencies like Bitcoin, where each BTC is the same.)

So, an NFT is a unique digital asset stored on a blockchain, representing ownership of a specific item—like artwork, music, a tweet, a game character, or a piece of virtual land.

🎹 What Can Be an NFT?

NFTs aren’t just limited to pixelated apes or JPEGs. In 2025, NFTs power a broad range of digital assets:

  • Digital Art: Artworks, animations, and generative art
  • Collectibles: Rare items like trading cards or profile picture (PFP) projects
  • Gaming Assets: In-game skins, weapons, characters, and land (e.g., in The Sandbox or Decentraland)
  • Music and Media: Songs, albums, and exclusive content drops
  • Virtual Real Estate: Land parcels in the metaverse
  • Domain Names: Blockchain-based domain ownership
  • Identity & Access: Membership passes, event tickets, or certification credentials

Each NFT has a unique identifier and metadata that distinguish it from any other asset.

đŸ› ïž How Do NFTs Work?

NFTs are built and recorded on blockchains, most commonly on Ethereum using ERC-721 or ERC-1155 standards. Here’s how they work:

  1. Minting: Turning a digital file into a token on the blockchain
  2. Metadata: Storing details like title, creator, image URL, and traits
  3. Ownership: A smart contract verifies the wallet that owns the NFT
  4. Transferability: NFTs can be sold, traded, or gifted using marketplaces

Because of blockchain immutability, ownership is transparent, verifiable, and permanent.

📈 Why Are NFTs Valuable?

Several reasons explain the rising value and popularity of NFTs:

  • Digital Ownership: You own the asset—not a platform
  • Proven Scarcity: Many NFTs are limited in supply
  • Creator Royalties: Artists earn fees on secondary sales
  • Utility & Access: Some NFTs unlock real-world benefits, games, or private groups
  • Social Status: PFPs like CryptoPunks or Bored Ape Yacht Club are digital status symbols
  • Speculation: Many treat NFTs as investments, betting on future appreciation

In 2025, NFTs have gone beyond hype to form the foundation of Web3 identity and ownership.

💰 How to Buy an NFT

To buy an NFT, you’ll need:

  1. A crypto wallet (like MetaMask)
  2. Some ETH or other supported crypto for payment and gas fees
  3. An NFT marketplace like OpenSea, Blur, Magic Eden, or Rarible

Steps to Buy:

  • Fund your wallet
  • Connect to a marketplace
  • Browse collections
  • Click “Buy Now” or place a bid
  • Approve the transaction

Once purchased, the NFT is transferred to your wallet and viewable on your profile.

⚠ Are NFTs Safe?

NFTs are secure if you follow best practices. However, scams and phishing attacks are common.

Security Tips:

  • Never share your seed phrase
  • Verify contract addresses before minting
  • Don’t connect your wallet to unknown sites
  • Use hardware wallets for high-value NFTs
  • Bookmark official sites

🧠 How Token Metrics Helps You Identify NFT-Related Investments

NFTs are not just collectibles—they’re tied to blockchain ecosystems and tokens. Platforms like Token Metrics help you identify high-potential NFT projects, gaming ecosystems, and utility tokens powering the space.

✅ How Token Metrics Helps:

  • AI-powered Grades: See which NFT-related tokens are trending with Trader & Investor Grades
  • Moonshots Tab: Find small-cap NFT tokens with 10x–100x potential
  • Thematic Indices: Invest in curated NFT indices powered by Token Metrics AI
  • Token Details Page: Dive deep into any NFT-related token’s fundamentals, holders, and performance

Whether it’s $IMX, $MAGIC, $APE, or a metaverse play like $MANA, Token Metrics gives you a data-driven edge.

đŸ§© Popular NFT Blockchains in 2025

NFTs are no longer limited to Ethereum. In 2025, several chains offer faster, cheaper minting and trading:

Token Metrics tracks all these chains, offering a cross-chain perspective for NFT investing.

đŸȘ™ What Are NFT Tokens?

Many NFT ecosystems have their own fungible tokens used for governance, staking, or ecosystem rewards. Examples include:

  • $APE (Bored Ape Yacht Club)
  • $MAGIC (TreasureDAO)
  • $IMX (Immutable X)
  • $LOOKS (LooksRare)
  • $BLUR (Blur marketplace)

These tokens can rise in value based on NFT trading volume, user adoption, and staking incentives. Token Metrics’ analytics help traders spot breakout opportunities early.

🚀 Future of NFTs in 2025 and Beyond

NFTs are evolving fast. In 2025, they’re used for more than art and gaming:

  • NFTs as IDs: Used for logging into apps and verifying reputation
  • Real-world assets: Tokenizing real estate, music royalties, and legal contracts
  • DeFi integrations: NFTs used as collateral in lending protocols
  • Event access: NFTs as tickets for IRL and virtual experiences
  • AI x NFTs: Generative AI tools minting and managing NFT metadata autonomously

Expect continued innovation, and stay ahead using tools like Token Metrics.

🧠 Final Thoughts: Are NFTs Worth It?

NFTs are more than a trend — they represent the digitization of ownership in the Web3 era. From art and identity to games and finance, NFTs unlock new possibilities for creators and collectors alike.

If you're looking to explore NFT opportunities beyond collectibles—Token Metrics gives you the data, AI tools, and insights you need to invest intelligently.

Crypto Basics

How to Create a Crypto Wallet: A Complete Beginner’s Guide (2025)

Token Metrics Team
6 min
MIN

As the popularity of cryptocurrencies continues to grow in 2025, more people are seeking safe and secure ways to manage their digital assets. The first step in your crypto journey? Creating a crypto wallet.

In this guide, we’ll explain:

  • What a crypto wallet is
  • Different types of wallets
  • How to create one (step-by-step)
  • Tips for securing your wallet
  • How Token Metrics can help you trade smarter after setup

đŸȘ™ What Is a Crypto Wallet?

A crypto wallet is a digital tool that allows you to store, receive, and send cryptocurrencies like Bitcoin, Ethereum, and thousands of altcoins. Instead of holding physical money, it stores your private and public keys, giving you access to your blockchain assets.

Two Major Types:

  1. Hot Wallets – connected to the internet (ideal for active users)
  2. Cold Wallets – offline and more secure (ideal for long-term storage)

Whether you're buying Bitcoin for the first time or diving into DeFi tokens, you'll need a crypto wallet to safely store and manage your coins.

đŸ”„ Hot Wallets vs. 🧊 Cold Wallets

‍

‍

Hot wallets are easier to set up and use, while cold wallets offer greater protection against hacks and malware.

đŸ› ïž How to Create a Crypto Wallet (Step-by-Step)

Option 1: Creating a Hot Wallet (e.g., MetaMask or Trust Wallet)

Step 1: Download the App or Browser Extension

Step 2: Create a New Wallet

  • Click “Create a Wallet”
  • Set a strong password

Step 3: Backup Your Recovery Phrase

  • Write down the 12 or 24-word seed phrase
  • Store it offline (NOT on your phone or computer)

Step 4: Confirm Your Recovery Phrase

  • MetaMask will ask you to re-enter it to ensure it's saved correctly

Step 5: Wallet is Ready

  • You can now receive, send, and store ETH, ERC-20 tokens, and NFTs

✅ Pro Tip: Connect your wallet to Token Metrics to explore trading signals, moonshots, and AI analytics directly.

Option 2: Creating a Cold Wallet (e.g., Ledger Nano X)

Step 1: Buy a Ledger or Trezor device

  • Always order from the official website to avoid tampered devices

Step 2: Install Wallet Software

  • Download Ledger Live or Trezor Suite

Step 3: Set Up Device and PIN

  • Follow the on-screen instructions
  • Create a secure PIN code

Step 4: Write Down Your Recovery Phrase

  • The device will show a 24-word seed phrase
  • Write it down and store it in a fireproof safe

Step 5: Start Receiving Crypto

  • Use Ledger Live or Trezor Suite to generate wallet addresses
  • Send crypto from exchanges or other wallets

✅ Pro Tip: Use your cold wallet to store moonshots and long-term assets, then analyze performance using Token Metrics Portfolio tools.

đŸ›Ąïž Tips for Securing Your Crypto Wallet

  1. Never share your seed phrase
    Anyone with your seed phrase can steal your funds

  2. Enable Two-Factor Authentication (2FA)
    For added protection on wallet apps and exchange accounts

  3. Use a strong, unique password
    Avoid reusing passwords across multiple accounts

  4. Avoid phishing sites
    Always double-check URLs before connecting your wallet

  5. Keep backups offline
    Use metal seed plates or paper stored in multiple safe locations

🔎 How Token Metrics Supports Your Wallet Journey

While Token Metrics doesn't create wallets, it integrates seamlessly with your Web3 wallets to help you maximize profits and minimize risks.

1. AI-Powered Ratings

Once your wallet is set up, use Token Metrics to find top-rated tokens across risk levels, market caps, and sectors.

2. Moonshots Dashboard

Explore early-stage tokens with massive upside using the Moonshots tab—only available to Premium members.

3. Real-Time Alerts

Set up alerts for price, investor grade, or bullish/bearish signals—and receive them directly to your connected wallet’s contact info.

4. Track Your Portfolio

Monitor wallet performance across tokens with a real-time dashboard powered by on-chain data.

📩 What Can You Store in Your Crypto Wallet?

Different wallets support different blockchains, so always check compatibility before sending assets.

đŸ“Č Best Wallets to Use in 2025

‍

🔄 Wallet Creation FAQs

Q: Is creating a crypto wallet free?
Yes, most wallet apps like MetaMask or Trust Wallet are free.

Q: Can I create multiple wallets?
Absolutely. Many investors use different wallets for different purposes (e.g., trading, staking, savings).

Q: What happens if I lose my recovery phrase?
You lose access to your wallet permanently. Always store it securely.

Q: Do I need a wallet to use Token Metrics?
No, but connecting a wallet enhances your experience by allowing you to monitor portfolios, moonshots, and alerts in real time.

🧠 Final Thoughts

Creating a crypto wallet is your gateway to the decentralized world of digital finance. Whether you’re a seasoned trader or a beginner buying your first token, having a secure wallet is non-negotiable.

By choosing the right wallet (hot or cold), securing your keys, and combining it with powerful tools like Token Metrics, you can build a smart, secure, and profitable crypto journey.

Crypto Basics

How to Store Cryptocurrency Safely in 2025 | Hot vs Cold Wallets

Token Metrics Team
6 min
MIN

Cryptocurrency offers unmatched freedom, but with that freedom comes responsibility—especially when it comes to how to store cryptocurrency securely. Unlike traditional banking, crypto is self-custodied. If you lose access to your wallet, your funds are gone forever.

This guide explains everything you need to know about storing crypto in 2025, including:

  • Why crypto storage matters
  • Types of crypto wallets
  • Hot wallets vs. cold wallets
  • Tips for securing your assets
  • How platforms like Token Metrics can help protect your investment

đŸȘ™ Why Is Storing Cryptocurrency Important?

When you buy crypto—whether it’s Bitcoin, Ethereum, or a promising moonshot altcoin—you receive private keys that give you access to your funds. Anyone with that key can spend your coins.

That’s why safe storage is critical. Without it, your assets are vulnerable to:

  • Hacks and phishing scams
  • Lost devices or forgotten passwords
  • Exchange collapses or rug pulls

You are your own bank, and your security strategy is your vault.

🔐 What Is a Crypto Wallet?

A crypto wallet is a digital tool that stores your private and public keys. It lets you send, receive, and manage your crypto.

There are two main types:

  1. Hot wallets – connected to the internet
  2. Cold wallets – offline and physically secured

Let’s explore both.

🌐 Hot Wallets: Convenience Meets Risk

Hot wallets are always online, making them easy to use for trading, DeFi, or daily transactions.

Types of Hot Wallets:

  • Web wallets (e.g., MetaMask, Trust Wallet)
  • Mobile apps (e.g., Coinbase Wallet, Phantom)
  • Desktop wallets (e.g., Exodus, Electrum)

Pros:

  • Quick access to funds
  • Easy integration with DApps and exchanges
  • Great for beginners and active traders

Cons:

  • Higher risk of hacks, malware, and phishing
  • Device or browser compromise can expose keys

Best Practices for Hot Wallets:

  • Use 2FA (Two-Factor Authentication)
  • Never store large amounts
  • Double-check URLs to avoid fake websites
  • Avoid public Wi-Fi while transacting

🧊 Cold Wallets: Ultimate Security

Cold wallets are offline storage solutions, ideal for long-term investors or large holdings.

Types of Cold Wallets:

  • Hardware wallets (e.g., Ledger Nano X, Trezor)
  • Paper wallets (QR code + private key printed on paper)
  • Air-gapped devices (old smartphones with no internet access)

Pros:

  • Immune to online hacks
  • Best for HODLing and large sums
  • You own full control

Cons:

  • Less convenient for daily use
  • Loss or damage without backups = permanent loss

Best Practices for Cold Wallets:

  • Buy hardware wallets directly from the manufacturer
  • Backup your seed phrase on metal plates or offline storage
  • Keep backups in secure, separate locations

🔄 Custodial vs. Non-Custodial Wallets

🏩 Custodial Wallets

Managed by exchanges (e.g., Binance, Coinbase). You don’t own the private keys.

Pros:

  • Easy to use
  • Ideal for beginners

Cons:

  • Not your keys, not your crypto
  • Vulnerable to hacks or platform failures

🔓 Non-Custodial Wallets

You own the keys. Wallets like MetaMask, Trust Wallet, or hardware devices.

Pros:

  • Full control and ownership
  • Safer long-term storage

Cons:

  • Losing your seed phrase = permanent loss
  • Requires more responsibility

Tip: Token Metrics recommends non-custodial wallets for storing long-term holdings and moonshot tokens.

🔐 How Token Metrics Enhances Crypto Security

Token Metrics is an AI-powered crypto research and trading platform trusted by thousands of investors. While it doesn’t store your crypto directly, it helps you manage risk and store assets wisely by:

1. Identifying Safe Assets

Token Metrics gives you AI-generated grades for tokens—helping you avoid scams and invest in credible projects worth storing long-term.

2. Trading Tools with Wallet Integration

You can explore tokens, assess moonshots, and initiate trades directly from your connected Web3 wallet without leaving the platform.

3. Portfolio Tracking with Security

Token Metrics allows you to track wallets and portfolio performance without requiring access to your private keys.

4. Educational Guidance

Through webinars, blog content, and investor resources, Token Metrics educates users on how to safely store their crypto in hot and cold wallets.

🧠 Tips to Keep Your Crypto Safe in 2025

✅ Use Hardware Wallets for Large Amounts

Your long-term Bitcoin, Ethereum, and moonshot tokens should live on a hardware wallet, not on an exchange.

✅ Store Your Seed Phrase Offline

Do NOT keep your recovery phrase in Google Docs or your phone. Use metal seed phrase storage or write it down and lock it in a safe.

✅ Use Multiple Wallets

Diversify storage:

  • Hot wallet for daily use
  • Cold wallet for savings
  • Separate wallet for DeFi

✅ Avoid Suspicious Links and Apps

Phishing is the #1 crypto threat. Double-check URLs, don’t sign unknown transactions, and avoid shady browser extensions.

✅ Monitor Wallet Activity

Use platforms like Token Metrics Alerts or Etherscan to track your wallet and get notified of suspicious activity.

đŸȘ™ How to Store Different Types of Crypto

‍

🧭 Final Thoughts

Storing cryptocurrency securely is just as important as choosing the right tokens to invest in. Whether you’re a day trader, long-term investor, or moonshot hunter, knowing when and where to store your crypto is key to protecting your wealth.

In 2025, the best strategy combines:

  • Cold wallets for large, long-term holdings
  • Hot wallets for convenience and trading
  • Non-custodial options to retain full control
  • AI tools like Token Metrics to identify trustworthy assets and avoid scams

When you store your crypto properly, you don’t just protect your assets—you gain peace of mind.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products