Crypto Basics

Gemini Review 2023 - Features, Fees and Top Alternatives

Get an in-depth review of Gemini crypto exchange and explore its offerings, features and fees. Also discover top alternatives to this crypto exchange.
S. Vishwa
8 Minutes
MIN

In the dynamic world of cryptocurrency, it's essential to select a reliable and user-friendly exchange. One name that consistently ranks among the top platforms is Gemini. 

Founded by the Winklevoss twins in 2014, Gemini has steadily risen to prominence. But how does it fare in 2023? 

In this in-depth review, we break down Gemini's features, evaluate its fee structure, and introduce some of its top alternatives.

Gemini Exchange Overview

Gemini, headquartered in New York City, is a globally recognized cryptocurrency exchange and custodian. 

Established in 2014 by the entrepreneurial Winklevoss twins, Cameron and Tyler, the platform has carved a niche for itself with its emphasis on regulatory compliance, robust security, and transparent operations. 

Licensed by the New York State Department of Financial Services, Gemini prides itself on its user-centric approach, catering to both beginner investors and experienced traders alike. 

Over the years, its dedication to creating a safe, transparent, and user-friendly ecosystem for digital assets has positioned it as one of the premier choices in the cryptocurrency trading world.

Key Features of Gemini

Safety and Security: Gemini is renowned for its state-of-the-art security infrastructure. With the increasing cyber threats in the crypto realm, the platform has further bolstered its security measures in 2023 to ensure users' assets remain protected.

User Experience: The Gemini platform offers a seamless user experience. Its intuitive design, coupled with advanced trading features, caters to both new and professional traders.

Gemini Earn: This feature allows users to earn interest on their crypto holdings. With competitive interest rates, many see it as a lucrative option to grow their investments.

Mobile Application: Gemini's mobile app has undergone significant improvements this year, ensuring users can trade and manage their assets on-the-go with ease.

Gemini Pay: An innovative feature allowing users to pay using cryptocurrencies at various outlets. With an increasing number of vendors joining the network, Gemini Pay has become more versatile than ever.

Fee Structure on Gemini

Gemini has always been transparent about its fee structure. Here’s a simplified breakdown for 2023:

Trading Fees: Gemini operates on a maker-taker fee schedule. For traders executing more than $1M, the taker fee is around 0.15%, and the maker fee is around 0.05%. For those trading under $10,000, the taker fee is approximately 0.3%, and the maker fee stands at 0.1%.

Deposit and Withdrawal Fees: Gemini offers multiple deposit methods. While ACH deposits are free, wire transfers might come with bank-imposed fees. For withdrawals, there's a small fee, but it remains competitive compared to other exchanges.

Gemini Earn Fees: While the platform allows users to earn interest, it does take a percentage as commission. This varies depending on the crypto asset, but it's always displayed transparently.

How to Create an Account on Gemini?

Starting your journey with Gemini is a straightforward process. Follow these step-by-step instructions to create your account:

1. Visit the Website: Navigate to the official Gemini website at www.gemini.com.

2. Sign Up: Locate and click the “Get Started” or "Sign Up" button, typically found at the top right corner of the homepage.

3. Enter Personal Details: Fill in the required information, which usually includes your full name, active email address, and a secure password. It's essential to use a strong, unique password for added security.

4. Verify Email: After entering your details, you'll receive a verification email. Open the email and click on the provided link to confirm your address.

5. Provide Additional Information: Gemini, being compliant with regulatory standards, will ask for more personal details such as your phone number, home address, and date of birth. This ensures the platform meets Know Your Customer (KYC) regulations.

6. Identity Verification: Upload a clear picture of a government-issued ID, like a passport or driver’s license. Some regions might require additional documentation, such as a proof of address.

7. Set Up Two-Factor Authentication (2FA): For added account security, set up 2FA. This typically involves linking your phone number or using an authenticator app to generate time-sensitive codes.

8. Review and Accept Terms: Thoroughly go through Gemini's terms of service and privacy policy. Once you understand and agree, accept the terms to proceed.

9. Complete the Setup: Once your identity is verified — which might take anywhere from a few minutes to several days, depending on the volume of requests — your account will be active. You can now deposit funds and start trading.

Gemini Customer Support Review

Gemini's dedication to user experience is evident in its customer support. Offering a blend of responsive email assistance, an extensive FAQ section, and a user-friendly help center, Gemini strives to address user concerns promptly. 

While the platform has faced peak times when responses were slightly delayed, their overall track record in resolving issues is commendable. Users have often appreciated the clarity and professionalism of responses. 

However, a common wish among its clientele is the addition of a live chat or phone support feature, which could further enhance real-time assistance.

Pros and Cons of Gemini

Gemini, like any platform, comes with its distinct advantages and areas of improvement. Here's a balanced view.

Pros:

  • Regulatory Compliance: Gemini is one of the few exchanges fully licensed and regulated, offering users added confidence.
  • Robust Security: Their commitment to security, including offline cold storage and state-of-the-art encryption, is noteworthy.
  • User-Friendly Interface: The platform is designed for both beginners and seasoned traders, making navigation seamless.
  • Transparent Fee Structure: Users always know what they're paying, with no hidden charges.

Cons:

  • Limited Coin Offerings: Compared to some competitors, Gemini offers fewer cryptocurrencies.
  • No Live Support: While their customer service is robust, the absence of live chat or phone support can be a drawback for urgent queries.
  • Higher Fees: Some users find Gemini's fee structure slightly more expensive than other popular exchanges.

Is Gemini Right for You?

Determining if Gemini is the right fit hinges on your priorities. If you value a regulated, secure, and user-friendly platform, Gemini stands out as a top choice. Their transparent fee structure and commitment to user experience cater to both newcomers and seasoned traders. 

However, if your focus is on a vast selection of cryptocurrencies or the lowest possible fees, you might want to explore further. Ultimately, it's essential to align your needs with the exchange's offerings before committing.

Top Alternatives to Gemini

With the growth of the crypto industry, several exchanges have made their mark. Here are three top contenders:

Binance: Globally recognized, Binance offers a vast array of cryptocurrencies. Its trading fees are competitive, and it boasts of an intuitive interface and robust security measures.

Coinbase: A direct competitor to Gemini, especially in the U.S., Coinbase is known for its user-friendly interface, making it ideal for beginners. It also places a strong emphasis on security and regulatory compliance.

Kraken: With its comprehensive set of features and commitment to security, Kraken has become a top choice for many crypto enthusiasts. Its fee structure is transparent, and the platform supports a wide variety of cryptocurrencies.

Also Check - Kraken latest offers

Frequently Asked Questions

Q1. Is Gemini available worldwide?

While Gemini primarily serves U.S. customers, it has expanded its services to various countries. However, the availability might vary depending on local regulations.

Q2. How does Gemini ensure the security of its users' funds?

Beyond its top-notch encryption, Gemini also keeps a significant portion of its funds in cold storage, minimizing the risk of hacks.

Q3. Can I use fiat currencies on Gemini?

Yes, Gemini allows users to deposit and trade using fiat currencies, primarily the U.S. dollar.

Q4. What are the deposit and withdrawal limits on Gemini?

These limits vary based on account type and verification status. It's best to check the official Gemini site for up-to-date specifics.

Q5. Does Gemini offer any educational resources for crypto beginners?

Indeed, Gemini has a resource section dedicated to educating users about the crypto world, from the basics to advanced trading strategies.

Q6. How does Gemini handle forks and airdrops?

Gemini has a policy to review forks and airdrops on a case-by-case basis. Users are typically informed ahead of any significant network changes.

Q7. Can I set up recurring buys on Gemini?

Yes, with Gemini, you can schedule daily, weekly, or monthly purchases, enabling a dollar-cost averaging strategy.

Q8. Are there any mobile apps associated with Gemini for trading on-the-go?

Absolutely, Gemini offers a streamlined mobile app available for both iOS and Android, allowing users to trade and manage their portfolio from anywhere.

Conclusion

Gemini continues to be a leading force in the cryptocurrency exchange world in 2023. Its commitment to user experience, security, and innovative features like Gemini Earn and Pay make it a compelling choice. 

However, as with any investment decision, users should consider their unique needs and circumstances. Binance, Coinbase, and Kraken are all worthy competitors with their own sets of advantages. 

It's always advisable to do thorough research, keep updated with the latest insights, and make informed decisions to navigate the ever-evolving crypto landscape.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

Crypto as an Investment: Is It Worth It in 2025?

Token Metrics Team
6 min
MIN

Introduction to Crypto as an Investment

Over the past decade, cryptocurrency has moved from an experimental technology to a mainstream investment asset. What started with Bitcoin as a digital alternative to cash has evolved into a multi-trillion-dollar ecosystem encompassing altcoins, decentralized finance (DeFi), AI-powered tokens, and NFTs.

In 2025, crypto is no longer a fringe idea—it’s an essential consideration for forward-thinking investors. Whether you’re seeking growth, diversification, or a hedge against inflation, crypto offers multiple paths to wealth creation. This article explores why crypto is a valuable investment, how to approach it strategically, and the role of Token Metrics in making data-driven decisions.

Why Consider Crypto as an Investment?

  1. High Return Potential:
    Bitcoin, Ethereum, and many altcoins have delivered outsized returns compared to traditional assets. AI tokens like Token Metrics AI (TMAI) are at the forefront of new growth narratives.

  2. Diversification:
    Adding crypto to your portfolio can reduce overall risk, as it behaves differently from stocks, bonds, or real estate.

  3. Inflation Hedge:
    Bitcoin and select altcoins are increasingly seen as a store of value, protecting wealth against inflation and currency devaluation.

  4. Access to Innovation:
    Investing in crypto gives exposure to blockchain-based innovations like smart contracts, DeFi, and tokenized real-world assets.

Types of Crypto Investments

  • Blue-Chip Cryptos: Bitcoin (BTC) and Ethereum (ETH) remain the pillars of the crypto market.
  • Altcoins: Mid- and small-cap tokens, including AI coins like TMAI, DeFi tokens, and narrative-driven assets.
  • Stablecoins: USDC, USDT, and others for liquidity management and reduced volatility.
  • NFTs and RWAs: Non-fungible tokens and tokenized real-world assets are emerging as alternative investments.

How to Start Investing in Crypto

  1. Set Your Goals:
    Decide whether you’re investing for short-term gains or long-term growth.

  2. Choose Reliable Platforms:
    Use regulated exchanges and AI-powered platforms like Token Metrics for analytics and insights.

  3. Diversify Your Holdings:
    Spread investments across different sectors, avoiding overexposure to one asset type.

  4. Secure Your Assets:
    Invest in hardware wallets and enable two-factor authentication (2FA).

Risks of Investing in Crypto

  • Volatility: Crypto prices can swing dramatically in short periods.
  • Security Concerns: Exchange hacks and phishing scams remain a threat.
  • Regulatory Uncertainty: Governments are still shaping their stance on crypto.
  • Project Failures: Many small-cap projects don’t survive long-term.

Mitigate these risks by conducting thorough research and using Token Metrics AI to assess tokens based on fundamentals, on-chain activity, and market sentiment.

Investment Strategies for 2025

  1. Dollar-Cost Averaging (DCA):
    Invest a fixed amount regularly to smooth out volatility.

  2. Long-Term Holding (HODL):
    Hold assets like Bitcoin, Ethereum, and Token Metrics AI (TMAI) through market cycles.

  3. Narrative Investing:
    Focus on growth sectors like AI, DeFi, and real-world asset tokens to ride early trends.

  4. Staking & Yield Farming:
    Earn passive income on proof-of-stake tokens and DeFi protocols.

The Role of Token Metrics

Token Metrics is a game-changing platform for crypto investors. It provides AI-powered coin ratings, trend analysis, and portfolio management tools. With over 80 data points per token, it helps investors identify undervalued coins and time market entries effectively.

Conclusion

In 2025, crypto remains a compelling investment option for those willing to manage its risks. By leveraging Token Metrics for data-driven insights and combining long-term strategies with diversified holdings, investors can position themselves for strong returns in the evolving digital asset landscape.

Research

Altcoins Investment: A Comprehensive Guide for 2025

Token Metrics Team
6 min
MIN

Introduction to Altcoin Investment

As the cryptocurrency market evolves, altcoins—cryptocurrencies other than Bitcoin—are becoming increasingly central to the digital asset ecosystem. Investing in altcoins can provide opportunities for higher returns, portfolio diversification, and exposure to innovative blockchain technologies.

Unlike Bitcoin, which is primarily seen as digital gold, altcoins serve varied purposes, such as powering decentralized applications, enabling smart contracts, or facilitating cross-border payments. In 2025, altcoin investments are gaining momentum among both retail and institutional investors, offering unique opportunities in emerging sectors like artificial intelligence (AI), decentralized finance (DeFi), and real-world asset tokenization.

What Are Altcoins?

Altcoins are cryptocurrencies designed as alternatives to Bitcoin. They differ in technology, use case, and governance structure, making them essential to a diversified crypto portfolio.

Categories of Altcoins include:

  • Smart Contract Platforms: Examples include Ethereum (ETH), Cardano (ADA), and Solana (SOL), which enable developers to build decentralized applications (dApps).
  • DeFi Tokens: Tokens like Uniswap (UNI) and Aave (AAVE) power decentralized finance ecosystems.
  • AI and Analytics Tokens: Token Metrics AI (TMAI) and Fetch.ai (FET) combine AI with blockchain to deliver insights and autonomous decision-making.
  • Meme Coins: Dogecoin (DOGE) and Shiba Inu (SHIB) often grow based on community support and viral trends.
  • Layer 2 Solutions: Polygon (MATIC) and Arbitrum (ARB) improve scalability for existing blockchains.

By investing in a mix of these categories, investors gain exposure to multiple narratives driving the crypto market forward.

How Altcoin Investment Works

Investing in altcoins involves buying and holding tokens, trading them for profit, or staking them for passive income. The process starts with choosing a reliable cryptocurrency exchange, creating a secure wallet, and identifying which tokens fit your portfolio strategy.

Key steps for altcoin investment:

  1. Research & Analysis: Use AI-driven platforms like Token Metrics to analyze project fundamentals, on-chain activity, and sentiment.
  2. Portfolio Allocation: Decide on a mix of large-cap, mid-cap, and small-cap tokens based on risk tolerance.
  3. Execution & Management: Monitor performance regularly and rebalance holdings to align with market conditions.

Benefits of Investing in Altcoins

1. Higher Growth Potential:
Altcoins often outperform Bitcoin during bull markets. Projects in sectors like AI, DeFi, and NFTs can yield outsized returns when demand surges.

2. Diversification:
Altcoins provide exposure to multiple sectors, reducing reliance on Bitcoin’s price movements.

3. Innovation:
Many altcoins drive technological breakthroughs in blockchain scalability, privacy, and decentralized governance.

4. Passive Income Opportunities:
Through staking and yield farming, investors can earn consistent returns on altcoin holdings.

Risks of Altcoin Investment

While altcoins can deliver impressive gains, they also carry significant risks:

  • High Volatility: Prices can fluctuate sharply, leading to rapid gains or losses.
  • Project Failures: Some tokens lack strong fundamentals, increasing the risk of collapse.
  • Security Threats: Hacks and smart contract exploits remain a concern in DeFi ecosystems.
  • Regulatory Uncertainty: Governments worldwide are developing frameworks that may impact certain projects.

Mitigating these risks involves thorough research, diversification, and using analytics tools to assess project viability.

Altcoin Investment vs. Bitcoin Investment

Bitcoin is considered a store of value, while altcoins offer greater utility and innovation. Here’s how they compare:

  • Volatility: Altcoins are more volatile but present higher growth potential.
  • Use Case: Bitcoin’s primary function is as a digital currency and hedge; altcoins cater to smart contracts, DeFi, AI, and more.
  • Portfolio Role: While Bitcoin provides stability, altcoins enhance diversification and upside exposure.

A balanced strategy typically includes Bitcoin for security and altcoins for growth.

Strategies for Successful Altcoin Investing

  1. Long-Term Holding (HODL):
    Invest in fundamentally strong projects and hold through market cycles.

  2. Swing Trading:
    Capitalize on price volatility by buying low and selling high over short- to mid-term periods.

  3. Narrative Investing:
    Focus on sectors driving crypto growth—AI coins, DeFi protocols, and real-world asset tokens—to ride market narratives early.

  4. Staking & Yield Farming:
    Earn passive income by participating in DeFi protocols and securing proof-of-stake networks.

Security Measures for Altcoin Investors

Investing securely in altcoins requires:

  • Cold Wallet Storage: Keep your holdings in hardware wallets to prevent hacks.
  • Two-Factor Authentication (2FA): Add extra security layers to exchange accounts.
  • Smart Contract Audits: Verify that DeFi projects you invest in have undergone reputable audits.
  • Diversified Platforms: Avoid concentrating funds in one exchange or wallet.

Regulatory Considerations

Altcoins often face different regulatory classifications than Bitcoin, especially tokens associated with securities or DeFi platforms. In 2025, governments are increasingly requiring Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance for crypto platforms.

Investors should ensure they use regulated exchanges and stay informed about local laws affecting altcoin trading.

How to Choose the Right Altcoins

When selecting altcoins to invest in:

  • Check Market Cap & Liquidity: Ensure sufficient trading volume.
  • Evaluate the Team & Roadmap: Strong leadership and clear milestones indicate long-term potential.
  • Monitor On-Chain Metrics: Active wallets, transactions, and developer activity signal adoption.
  • Leverage AI Analytics: Use Token Metrics AI to get data-driven coin ratings and insights.

The Future of Altcoin Investment

In 2025, altcoins are poised to play a transformative role in finance, AI integration, and global blockchain adoption. Tokens tied to AI analytics, DeFi platforms, and real-world assets are expected to lead the next wave of growth.

Conclusion

Altcoin investment is more than a high-risk gamble—it’s a way to participate in the future of digital finance. By understanding altcoins’ categories, benefits, risks, and strategies, investors can make informed decisions and unlock substantial growth opportunities.

With the right tools, like AI-powered analytics from Token Metrics, and a disciplined approach, altcoins can become a cornerstone of a well-balanced crypto portfolio in 2025 and beyond.

Crypto Basics

Crypto HODL: The Long-Term Investment Strategy for Building Wealth in 2025

Token Metrics Team
6 min
MIN

Introduction to HODL

If you’ve spent any time in cryptocurrency communities, you’ve likely seen the term HODL. Originally a misspelling of “hold” on an online Bitcoin forum in 2013, HODL has become much more than a typo—it’s now a core investment philosophy for crypto enthusiasts worldwide.

In 2025, HODLing remains one of the most effective long-term strategies for building wealth in cryptocurrency. By holding onto fundamentally strong assets through market volatility, investors can capture long-term gains while avoiding emotional, short-term trading mistakes. This article explores what HODLing means, why it works, the best assets to HODL, and how platforms like Token Metrics can help optimize your strategy.

What Does HODL Mean?

HODL means buying and holding cryptocurrency for an extended period, regardless of short-term price fluctuations. Unlike traders who attempt to time the market, HODLers adopt a long-term mindset, trusting that the value of quality assets will increase over time.

This strategy is rooted in the belief that blockchain technology and digital assets are here to stay, and that short-term market noise shouldn’t derail long-term conviction.

The Psychology Behind HODLing

Crypto markets are notoriously volatile, with sudden price swings that can lead to emotional decision-making. HODLing combats this by:

  • Avoiding Panic Selling: Reducing the risk of selling at a loss during downturns.
  • Maintaining Discipline: Encouraging investors to stick to their long-term plans.
  • Embracing Market Cycles: Understanding that crypto goes through bull and bear phases, but strong assets tend to recover and grow over time.

By committing to HODLing, investors can overcome emotional biases and stay focused on their long-term goals.

Why HODL Works in 2025

  1. Capturing Long-Term Gains:
    Historically, assets like Bitcoin and Ethereum have rewarded long-term holders with substantial returns, despite short-term volatility.

  2. Lower Trading Costs:
    By minimizing active trading, HODLers save on transaction fees and reduce tax implications from frequent trades.

  3. Compounding Growth:
    Holding allows you to benefit from price appreciation and participate in opportunities like staking or earning yield on your crypto.

  4. Simplicity:
    HODLing is straightforward—buy quality assets, store them securely, and wait.

Best Cryptocurrencies to HODL in 2025

While any coin can be HODLed, the best long-term candidates are projects with strong fundamentals, proven track records, and growing ecosystems:

  • Bitcoin (BTC):
    Known as digital gold, Bitcoin remains the most secure and widely adopted cryptocurrency, making it a cornerstone of any HODL portfolio.

‍

  • Ethereum (ETH):
    As the leading smart contract platform, Ethereum powers thousands of decentralized applications and remains a dominant force in DeFi and NFTs.

‍

  • Token Metrics AI (TMAI):
    An innovative AI-driven analytics token that combines blockchain and artificial intelligence, helping investors make smarter decisions.

‍

These coins offer long-term growth potential, making them excellent candidates for a HODL strategy.

How to Build a Successful HODL Strategy

  1. Do Your Research:
    Focus on coins with real-world utility, active development teams, and strong communities.

  2. Diversify Your Holdings:
    Don’t put all your funds into one asset. Balance between large-cap (BTC, ETH) and emerging tokens (AI coins, Layer 2 solutions).

  3. Use Token Metrics for Insights:
    Leverage AI-powered analytics to evaluate assets, get coin ratings, and track portfolio performance. Token Metrics provides data on over 80 key metrics per token, helping you choose the right assets to HODL.

  4. Secure Your Assets:
    Use hardware wallets for long-term storage and enable two-factor authentication (2FA) on exchange accounts.

  5. Rebalance Periodically:
    While HODLing implies holding for the long term, periodic rebalancing ensures your portfolio remains aligned with your investment goals.

HODLing vs. Active Trading

While active trading can generate quick profits, it also comes with higher risks and costs. Here’s how HODLing compares:

  • Less Stressful: You’re not glued to charts or reacting to every market dip.
  • Lower Fees: Fewer transactions mean reduced trading costs.
  • Higher Long-Term Success: Most active traders underperform long-term HODLers over extended periods.

Platforms like Token Metrics can complement both approaches by providing trading signals and long-term portfolio analytics, helping you decide when (and if) you should adjust your positions.

Risks of HODLing

While HODLing is effective, it’s not without challenges:

  • Extended Bear Markets: Prices may stay low for months or years.
  • Project Failures: Some tokens may not survive long term, making research critical.
  • Opportunity Cost: Holding may cause you to miss out on short-term trading opportunities.

To mitigate these risks, rely on data-driven tools like Token Metrics to ensure you’re holding the right mix of assets.

The Role of Token Metrics in HODLing

Token Metrics is a powerful platform for long-term crypto investors, providing:

  • AI-Driven Coin Ratings: Helping you identify which assets are worth holding.
  • Trend Analysis: Detecting when market conditions shift.
  • Portfolio Optimization: Offering insights to keep your HODL strategy on track.

By leveraging AI analytics, Token Metrics makes HODLing smarter, ensuring you’re invested in assets with strong fundamentals and growth potential.

Practical Tips for HODLers

  • Start with Blue Chips: Build a foundation with Bitcoin and Ethereum.
  • Add Growth Assets: Include promising altcoins like TMAI and Layer 2 scaling tokens.
  • Ignore Market Noise: Stay focused on the big picture.
  • Set Clear Goals: Define your time horizon and risk tolerance.
  • Stay Informed: Use platforms like Token Metrics to monitor your portfolio and adjust as needed.

Conclusion

HODLing isn’t just a meme—it’s a time-tested strategy for building wealth in crypto. By holding onto fundamentally strong assets, you can capture long-term growth while avoiding the emotional traps of active trading.

In 2025, pairing HODLing with AI-powered insights from Token Metrics gives you an edge—helping you select the right assets, manage risk, and stay committed to your investment plan. Whether you’re a beginner or a seasoned investor, HODLing remains one of the simplest and most effective ways to build wealth in the dynamic world of cryptocurrency.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products