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How Do I Know If a Coin Is a Rug Pull? Essential Detection Guide for 2025

Learn how to detect rug pulls early using warning signs, smart contract audits, and advanced tools like Token Metrics to navigate crypto safely in 2025.
Token Metrics Team
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The cryptocurrency market offers tremendous possibilities for investors, but it also involves notable risks. Among these dangers, rug pulls stand out as particularly damaging scams where developers abandon projects after raising funds, leaving investors with worthless tokens. With rug pulls accounting for approximately 37% of all crypto scam revenue and costing investors nearly $3 billion annually, learning how to detect these schemes early has become crucial for every crypto participant.

The term "rug pull" originates from the phrase "pulling the rug out from under someone." Typically, a project may seem promising with rising prices and active community support, only to suddenly collapse when developers vanish with investor funds. Such scams are especially common in decentralized finance (DeFi), where listing tokens often involves minimal oversight and regulation.

This detailed guide aims to equip you with the knowledge, tools, and analytical strategies necessary to recognize rug pull warning signs, protect your holdings, and navigate the crypto space more securely in 2025.

Understanding Rug Pulls: What They Are and How They Work

A rug pull is a type of cryptocurrency scam where developers create a project, attract investors through hype and promises of high returns, and then abruptly withdraw funds or abandon the project, leaving participants with worthless tokens. These exit scams are often carefully orchestrated to maximize theft before the project’s collapse.

The Anatomy of a Rug Pull

Rug pulls exploit trust and hype within DeFi ecosystems, particularly on decentralized exchanges where token listing is straightforward and lightly regulated. The common pattern involves:

  • Project Launch: Developers introduce a new crypto or DeFi project with flashy marketing and high-yield promises, often with professional-looking websites and social media presence.
  • Hype Generation: Social media campaigns, influencers, and crypto forums generate buzz. Investors rush to buy tokens amid FOMO, causing rapid price increases.
  • Liquidity Build-Up: As demand rises, liquidity pools grow, giving an illusion of success. This phase can last days or months depending on scam sophistication.
  • Sudden Exit: When the scammer deems the target reached, they drain liquidity, dump tokens, or abandon the project, causing prices to plummet to zero.

Types of Rug Pulls

Understanding different scam methods helps in identifying vulnerabilities:

  • Hard Rug Pulls: Developers embed malicious code in smart contracts enabling them to withdraw liquidity at will, prevent sales, or mint unlimited tokens. These are premeditated and often illegal scams.
  • Soft Rug Pulls: Developers abandon projects after selling off substantial holdings, leaving the community behind. Though not always illegal, they are unethical.
  • Liquidity Pulls: Liquidity is removed from pools, causing value collapse. Developers might create pools pairing new tokens with established cryptocurrencies, then withdraw liquidity.
  • Dumping Schemes: Coordinated selling by insiders causes market crashes, often after artificially inflating prices.
  • Limited Sell Orders: Scammers restrict token sales to specific addresses, trapping other investors’ funds.

Critical Red Flags: Warning Signs of Rug Pulls

Spotting rug pulls early involves recognizing common warning signs:

Anonymous or Unverified Development Teams

If the project team’s identities are hidden or unverifiable, it’s a red flag. Legitimate projects list known founders with credible backgrounds on platforms like LinkedIn. Fake profiles and purchased followers are indicators of suspicious activity.

Missing or Inadequate Smart Contract Audits

Trustworthy projects undergo third-party security audits. If a project lacks an audit or refuses to share reports, caution is advised. Verify audit reports independently through the auditing firms’ websites.

Unlocked Liquidity Pools

Check whether liquidity pools are locked using tools like GeckoTerminal. Unlocked pools or those with expiring locks can be drained anytime, increasing scam risks.

Irregular Token Distribution and Whale Concentration

Examine token holdings on explorers like Etherscan. Large holdings by few addresses suggest potential for price manipulation or dumping. Spread-out distributions are safer.

Unrealistic Returns and Yield Promises

Promises of extraordinary yields—such as double-digit daily APYs—are typical red flags. Such schemes are often Ponzi or scams and not sustainable long-term.

Vague or Missing Whitepapers

Legitimate projects publish detailed whitepapers explaining technology, tokenomics, and roadmaps. Vague, plagiarized, or missing documents indicate potential fraud.

Excessive Marketing and FOMO Pressure

Overhyped campaigns, artificial urgency, and influencer-driven FOMO can signal scams. Genuine projects focus on delivering value over hype.

Sudden Unexplained Price Spikes

Artificial surges without fundamentals are common on scam tokens before they crash. Monitor news and fundamentals to verify price movements.

Poor Smart Contract Code Quality

Substandard or suspicious code on blockchain explorers signals inexperienced developers or malicious intent. Use analysis tools like Token Sniffer to evaluate contract safety.

Low Trading Volume

Authentic projects typically maintain active trading. Declining volume suggests loss of interest or impending exit scams.

Tools for Detecting Rug Pulls

Technological tools are vital for early detection:

  • GeckoTerminal and DEX Scanners: Provide liquidity lock status, holder analytics, and suspicious activity detection.
  • Blockchain Explorers (Etherscan, BscScan): Allow deep dives into smart contracts, transactions, and token distributions to spot red flags.
  • Token Sniffer and Security Platforms: Use AI-driven analyses to assess contract safety scores and identify malicious code patterns.

Leveraging Token Metrics for Rug Pull Protection

While automated tools help identify immediate risks, platforms like Token Metrics offer comprehensive insights powered by AI to evaluate project legitimacy and risks better. They analyze project teams, smart contract security, liquidity, community sentiment, and historical patterns to detect potential scams.

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Best Practices for Avoiding Rug Pulls

  • Conduct thorough research: Investigate project backgrounds, teams, code, and communities. Verify claims independently.
  • Start small and test projects: Invest minimal amounts initially, increasing only after sustained legitimacy.
  • Verify liquidity lock status and audits: Use tools to confirm liquidity is locked and check audit reports for security.
  • Monitor community engagement: Engage with project communities and observe transparency and responsiveness.
  • Use reputable exchanges: Prefer well-known platforms with stricter vetting processes.
  • Diversify investments: Spread over multiple projects and assets to reduce risk exposure.
  • Stay informed: Follow trusted news sources, security platforms, and community alerts.

What To Do If You’ve Been Rug Pulled

Even with precautions, scam damages can occur. Immediate steps include:

  1. Report the scam: File reports with community platforms like Chainabuse, SEC, or FTC. Share detailed evidence.
  2. Warn others: Post factual warnings on social media, Reddit, and community channels with transaction details.
  3. Document everything: Keep records of transactions for potential tax claims and future analysis.
  4. Learn from the experience: Analyze missed signs and refine your research process for future investments.

Conclusion: Staying Safe in Crypto's Wild West

Rug pulls pose a significant threat, costing billions annually, but awareness and analytical tools can mitigate risks. Recognizing red flags such as anonymous teams, missing audits, unlocked liquidity, and unrealistic promises is vital. Employ platforms like Token Metrics for in-depth risk assessment and project validation.

Combining vigilant research, disciplined investing, and AI-powered analytics helps navigate crypto securement. Remember, if something seems too good to be true, it likely is. Protect your investments and participate responsibly in this exciting, fast-evolving industry in 2025 and beyond.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
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Research

Meme Coins in 2025: Why They’re Still Outperforming the Crypto Market

Token Metrics Team
8 min

Introduction:
Even in a sluggish crypto market, meme coins continue to outperform many other asset classes. In 2025, these highly speculative assets are not only surviving—some are thriving. This blog examines the current state of the meme coin market, what’s driving the activity, and how on-chain data and crypto analytics can help decode the chaos.

Meme Coins: Still Relevant in 2025?

Despite a broadly bearish macro environment, meme coins remain among the few bright spots in the crypto market. In the latest Token Metrics research webinar, several meme tokens showed outsized returns, including:

  • Gorbagana – up over 50% in a day
  • Useless Coin – jumped 40% in 24 hours
  • Startup Coin – nearly 9x returns over the past month

These tokens operate at low market caps and often launch with little or no formal whitepaper or utility. However, the power of narrative, social engagement, and rapid speculation continues to drive short-term gains.

Why Meme Coins Are Performing in a Bear Market

1. Low Liquidity, High Volatility:
Small-cap meme tokens can easily generate parabolic moves with modest capital inflows.

2. Community-Led Narratives:
Tokens like Useless Coin and Startup thrive on viral momentum from crypto-native communities, particularly on X (Twitter) and Telegram.

3. Whale Activity as a Signal:
Token Metrics analysts observed that whales have been accumulating select meme coins. This isn’t an endorsement—but it’s a data point. Monitoring on-chain whale behavior offers clues about where smart money is moving.

The Gobagana Case Study

Gobagana was cited as a high-risk Solana fork with minimal public information, yet it rapidly gained traction. On-chain analysis revealed:

  • Whale wallets accumulating in the early phase
  • Early VC insiders (e.g., those connected to Big Brain VC) engaging with the token
  • Rapid social engagement despite a small follower base

The takeaway? Even opaque meme coins can trigger major rallies—particularly if accumulation patterns align with social volume.

Risk Management and Red Flags

The meme coin market is not without risk. The Token Metrics team emphasized several cautions:

  • Illiquidity: Many meme tokens have low volume and limited exchange listings.
  • Exit scams or soft rugs: Teams can abandon the project after price pumps.
  • Price discovery volatility: Tokens may have no clear valuation baseline and can retrace sharply.

As such, these assets are often best approached with a high-risk tolerance and clear entry/exit rules.

How to Track Meme Coins Like a Quant

Using crypto analytics platforms like Token Metrics can help make sense of meme coin volatility. Tools that help include:

  • Real-time sentiment analysis
  • Whale wallet tracking
  • Price-to-volume anomaly detection
  • Bullish/bearish signal tracking

In 2025, data is more important than hype. While memes may dominate the narrative, only data reveals when the momentum shifts.

Meme Coins vs. Infrastructure Projects

Interestingly, while meme coins have been surging, many infrastructure or protocol tokens remain flat. This divergence suggests that retail attention is still focused on short-term speculation.

That said, once Bitcoin breaks key resistance levels, we could see capital rotate into AI, DeFi, and infrastructure themes. Meme coins may be the “canary in the coal mine” indicating renewed retail appetite.

Final Thoughts

Meme coins remain the wild west of crypto—but they aren’t going away. In fact, they’re becoming more sophisticated, with deeper liquidity pools, faster launches, and increased integration with social media bots and automated token creators.

As always, meme coin trading demands discipline, skepticism, and a robust toolkit. Watch the whales, follow the data, and never trade what you don’t understand.

Research

How to Find Hidden Crypto Gems with 100x Potential (Step-by-Step Guide) | Token Metrics Moonshots

Token Metrics Team
8 min

In the fast-paced world of cryptocurrency, discovering hidden gems—often called moonshots—can lead to life-changing returns. But the real challenge lies in separating hype from actual potential. In this guide, we’ll break down what crypto moonshots are, how they work, and how you can use Token Metrics to reliably find tokens with 100x upside.

What Are Moonshot Tokens?

The term moonshot comes from the idea of a crypto token “going to the moon,” or rapidly increasing in price. These are usually low-cap tokens with a compelling narrative, innovative technology, or early-stage market presence that give them high upside potential.

Key Characteristics of Moonshot Tokens:

  • Market Cap Below $50M – Smaller market caps have more room to grow.
  • High Risk / High Reward – Volatility is expected, but the upside can be enormous.
  • Early Entry – Timing matters. Getting in early before mainstream awareness is key.
  • Backed by Fundamentals – Even moonshots need solid technology, use cases, or backing.

How Do Crypto Moonshots Work?

Moonshots rely on the combination of innovation, market timing, and community adoption. They often start unnoticed, then experience exponential growth once crypto traders and influencers catch on.

The Lifecycle of a Typical Moonshot:

  1. Discovery Phase – A few savvy investors or analysts spot the token.
  2. Accumulation Phase – Early adopters buy in quietly, keeping prices low.
  3. Breakout Phase – News spreads, and trading volume spikes.
  4. Parabolic Run – FOMO (Fear of Missing Out) kicks in, driving price up rapidly.
  5. Profit-Taking or Collapse – Smart traders exit with gains; latecomers may be left holding the bag.

To avoid the trap of hype-driven tokens, it's essential to use data and analytics, not emotions. That’s where Token Metrics becomes your secret weapon.

How to Use Token Metrics to Find Monshots?

Token Metrics is an AI-powered crypto analytics platform that helps you discover high-potential tokens with real-time data, grades, and backtested indicators. Here’s a step-by-step guide to using Token Metrics to uncover 100x opportunities:

Step 1: Go to the Ratings Page

Start from the main dashboard of the Token Metrics app.

  • Navigate to the “Ratings” tab.
  • This page ranks thousands of tokens using AI-based Trader Grade and Investor Grade, factoring in technical indicators, on-chain metrics, sentiment, and more.

Pro Tip: Look for tokens with rising Trader Grades and strong historical performance.

Step 2: Click on the “Moonshots” Tab

Once you’re in the Ratings section:

  • Click the “Moonshots” tab at the top of the page.
  • This will filter the list down to tokens the AI model flags as having moonshot potential—i.e., tokens likely to perform exceptionally well in the short term.

These are automatically generated by Token Metrics AI models using over 80+ data points, including:

  • Price momentum
  • On-chain activity
  • Sentiment analysis
  • Volume spikes
  • Market structure

Step 3: Review Key Moonshot Metrics

Each Moonshot token is presented with a rich dataset to help you make informed decisions:

  • Trader Grade (with % change in past 24h or 7d)
  • 24H Trading Volume – Gauge market interest
  • Market Cap – Lower caps typically offer more upside
  • Date of Entry – See when the token was first flagged
  • Live ROI Since Moonshot – Know exactly how past picks performed

Bonus Feature: Toggle to “Past Moonshots” to review previous winners and assess the track record of the platform.

Step 4: Choose a Token to Explore

Click on any token in the Moonshots list to open its Token Details Page.

Here, you can:

  • Analyze real-time charts
  • Review fundamentals, like project utility, tokenomics, roadmap, and team
  • See top holders and whale activity
  • Examine price volatility and volume patterns

This is where research and intuition meet. Use the available data to decide if this token fits your risk tolerance and investment thesis.

Step 5: Buy in Seconds

Token Metrics makes the process seamless:

  • Just click the “Buy” button on the Moonshots page.
  • This opens a swap widget powered by integrated DEX aggregators.
  • Choose your wallet, approve the transaction, and you're done—no need to leave the platform.

This integration eliminates the hassle of going to third-party platforms to execute trades, saving time and reducing risk.

Why Use Token Metrics for Finding Moonshots?

Token Metrics isn’t just about flashy picks—it’s about using data science and AI to gain an edge.

Key Benefits:

  • AI-Driven Insights – No emotional bias; just pure data analysis.
  • Transparency – View past moonshot performance, live ROI, and update dates.
  • Speed to Trade – Instant buy options right from the dashboard.
  • Performance Tracking – Evaluate your results based on entry/exit signals.

Real Examples: Token Metrics in Action

  • Euler Finance was flagged as a Moonshot before its 30% rally—validated by a bullish AI signal.
  • Morpho gained traction after appearing in the Moonshots list, later becoming a top TVL gainer.
  • Hyperliquid made the list before capturing major perp trading market share.

By combining early AI alerts with your own due diligence, you can position yourself ahead of the crowd.

Final Thoughts

Finding the next 100x crypto gem doesn’t have to be a guessing game. While the crypto space remains volatile, tools like Token Metrics help stack the odds in your favor. From real-time ratings to instant buy options and performance metrics, you have everything you need to make smart, data-driven bets on the future of crypto.

So if you're serious about turning small investments into big wins, start using Token Metrics to uncover moonshots before they go mainstream.

Try Token Metrics today and unlock the power of AI-driven crypto investing.

Research

DeFi 3.0 and the Rise of Permissionless Lending – What's Changing in 2025?

Token Metrics Team
8 min

Introduction:
The DeFi landscape is evolving rapidly, and 2025 is shaping up to be a pivotal year. With innovations like permissionless lending, the ecosystem is transitioning into what many are calling DeFi 3.0. This blog explores what’s driving the shift, the platforms leading the charge, and what investors and developers need to know about this new wave.

What Is DeFi 3.0?

Decentralized finance (DeFi) has experienced two major innovation cycles:

  • DeFi 1.0 was defined by protocols like Uniswap, which revolutionized decentralized trading through automated market makers (AMMs).
  • DeFi 2.0 introduced concepts like protocol-owned liquidity, led by projects like OlympusDAO.

Now in DeFi 3.0, the focus has shifted to permissionless lending, advanced tokenomics, and integrated liquidity solutions.

The Core Drivers of DeFi 3.0

  1. Decentralization of Lending Access:
    Traditional DeFi lending platforms like AAVE require users to hold governance tokens or pass internal gatekeeping to create new markets. DeFi 3.0 protocols remove those barriers, allowing anyone to participate more freely.

  2. Integrated Liquidity and Lending:
    New platforms are enabling liquidity provision and borrowing from the same pool—merging the utility of DEXs with money markets.

  3. Improved Capital Efficiency:
    DeFi 3.0 focuses on optimizing the use of locked capital. Through smart contract automation, platforms allow users to earn on idle funds, reduce slippage, and optimize collateral.

Leading Platforms in the DeFi 3.0 Movement

1. Euler Finance
Euler has grown to over $1B in total value locked (TVL) and is rolling out a key innovation: EulerSwap. This module lets protocols provide liquidity for both swaps and borrowing in a single pool.
Key features:

  • Dual-purpose liquidity (swap + lending)
  • “Just-in-time” borrowing mechanisms
  • Smart contract automation for optimized usage

2. Morpho
Morpho is another high-growth player. With support from Coinbase and over $4B in TVL, it's becoming a serious challenger to AAVE. Its permissionless lending architecture and novel liquidity provisioning model stand out.

3. Hyperliquid
While not a lender per se, Hyperliquid’s approach to perpetuals (perps) trading is noteworthy. It has captured 11% of Binance’s perp market share, signaling DeFi’s growing ability to challenge centralized platforms.

Why Permissionless Lending Matters

The benefits of removing centralized control over lending markets include:

  • Faster innovation and product launches
  • Greater financial inclusion for emerging projects
  • Risk-based pricing by the market, not centralized governance
  • Enhanced decentralization and resilience

However, challenges remain. The risk of undercollateralized positions and protocol exploits still exist. That’s why security—such as smart contract audits and on-chain firewalls—is critical.

The Role of Token Metrics in Tracking DeFi 3.0

During the webinar, the Token Metrics team highlighted how their platform tracks the performance of DeFi 3.0 projects using metrics like:

  • TVL growth rate
  • Trader grade and investor grade
  • Bullish or bearish signals based on 80+ data points

For example, Euler’s bullish signal flipped just before a 30% price rise, demonstrating the value of data-driven insight in volatile markets.

What's Next for DeFi?

As the cycle evolves, we expect:

  • A proliferation of permissionless lending protocols across L1s and L2s
  • Better capital efficiency tools
  • Greater interoperability across EVM chains and Solana
  • On-chain integrations with tokenized real-world assets

Final Thoughts

DeFi 3.0 is not just hype—it represents a fundamental shift in how decentralized finance operates. Permissionless lending, composable liquidity, and institutional-grade risk controls are turning DeFi into a more mature, scalable ecosystem.

As always, perform your own due diligence and keep an eye on platform fundamentals, smart contract risk, and ecosystem adoption.

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