Crypto Basics

How to Evaluate New Crypto Projects Before Investing?

Learn key strategies to assess new cryptocurrencies effectively. Ensure your investments are informed with our comprehensive guide on crypto evaluation.
Marcus K
5 Minutes
MIN

In the fast-paced world of cryptocurrency, it's essential to thoroughly evaluate a project before investing your hard-earned money. 

With thousands of cryptocurrencies flooding the market, it can be challenging to determine which ones hold promise and which ones are destined to fade away. 

This comprehensive guide will walk you through the process of evaluating cryptocurrencies, so you can make informed investment decisions and maximize your chances of success.

Explore the Project's Website

A cryptocurrency project worth considering should have a well-designed and informative website. Start your evaluation by visiting the project's website and looking for the following key elements:

  • Up-to-date and user-friendly: A reputable project will keep its website current and easy to navigate. Outdated information or a poorly designed site could be a red flag.
  • Team information: Look for details about the project's team members. A transparent and trustworthy project will introduce its team and their qualifications.
  • Token's objective: The website should clearly define the objective of the cryptocurrency token. Does it solve a particular problem or provide a unique value proposition?
  • White paper availability: A white paper is a crucial document that outlines the project's goals, strategies, and tokenomics. Make sure the website provides a downloadable white paper for further analysis.

Dive into the White Paper

The white paper serves as the backbone of a cryptocurrency project. It provides detailed information about the project's vision, utility, and tokenomics.

While some white papers can be technical, understanding the key aspects is essential. Pay attention to these important elements:

  • Problem-solving capabilities: The white paper should clearly state the problem the project aims to solve. Evaluate whether the proposed solution is innovative and feasible.
  • Roadmap: Look for a roadmap that outlines the project's expected stages of growth and development. This will give you an idea of the project's long-term plans and potential milestones.
  • Token utility: Understand how the tokens will be used within the project's ecosystem. Is there a clear utility and demand for the tokens?
  • Token distribution: The white paper should provide details about how tokens will be distributed among investors. Assess if the distribution model is fair and transparent.

Evaluate Social Media and News Presence

A cryptocurrency's social media and news presence can give you valuable insights into its community engagement and overall sentiment. 

Consider the following factors when assessing a project's social media and news presence:

Community engagement: Visit the project's social media channels like Twitter, Discord, or Reddit. Look for active community moderators and meaningful interactions among community members. A strong and engaged community is a positive sign.

News mentions: Determine the project's visibility in the news. Positive mentions and coverage can indicate growing interest and potential investment opportunities. However, be cautious of excessive hype without substance.

Analyze the Project Team and Partnerships

The success of a cryptocurrency project often hinges on the capabilities and experience of its team members. Assess the project team and any partnerships they have established:

Team expertise: Research the background and qualifications of the team members. Look for relevant experience in the blockchain industry or related fields. A team with a strong track record is likelier to deliver on their promises.

Industry partnerships: Check if the project has established partnerships with reputable brands or organizations. These partnerships can provide valuable support and credibility to the project.

Examine Market Metrics

Market metrics provide insights into a cryptocurrency's performance and potential. Consider the following metrics when evaluating a cryptocurrency:

  • Market capitalization: Market capitalization indicates a cryptocurrency's relative size and stability. While a high market cap can be a positive sign, it's also important to consider other factors.
  • Trading volume: Trading volume reflects the level of investor activity in a cryptocurrency. Higher trading volume generally indicates greater liquidity and price stability.
  • Supply metrics: Assess the coin's supply metrics, such as circulating supply and total supply. Understanding the scarcity or abundance of a coin can impact its value and future price potential.
  • Token ratings: Consult platforms that provide ratings for cryptocurrencies, such as Token Metrics or TokenInsight. These ratings can offer insights into the risks and prospects associated with a particular coin.

Note - Remember to conduct thorough research, read financial blogs, stay updated with the latest news and developments, and consider your own financial goals and risk tolerance.

Study Price History

Analyzing a cryptocurrency's price history can provide valuable insights into its volatility and overall trajectory. 

While past performance does not indicate future results, understanding price trends can help you make more informed investment decisions. 

Look for gradual and steady price increases rather than erratic spikes followed by sharp declines, which may indicate pump-and-dump schemes.

Determine Utility and Potential for Adoption

Evaluate the cryptocurrency's utility and its potential for widespread adoption. Consider whether the project solves a real-world problem or offers value within the blockchain ecosystem.

Cryptocurrencies with practical use cases and strong adoption potential are more likely to retain their value over time. Look for projects that have partnerships with established businesses or offer unique features that set them apart from competitors.

By following this comprehensive evaluation guide, you can make more informed decisions when investing in cryptocurrencies.

Cryptocurrency investments can be highly rewarding, but they require careful analysis and due diligence to maximize your chances of success.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other advice, and you should not treat any of the website's content as such.

Token Metrics does not recommend buying, selling, or holding any cryptocurrency. Conduct your due diligence and consult your financial advisor before making investment decisions.

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Token Metrics Revenue Sharing DAO: The Future of Crypto Investing

Token Metrics Team
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For years, Token Metrics has been the go-to platform for AI-powered crypto research, market insights, and advanced trading tools. These resources have helped thousands of investors navigate the complexities of the market. 

But access to insights is just one piece of the puzzle. True wealth-building in crypto takes it beyond just data and predictions—it’s about having a direct stake in the platforms shaping the future.

That’s why Token Metrics DAO is now live. This for-profit, community-driven ecosystem is designed to reward long-term TMAI stakers, provide real governance power, and offer exclusive investment access—all while keeping our industry-leading analytics and tools at the core of the experience.

Token Metrics: From Intelligence to Ownership

The expansion from a data-driven research platform to an integrated staking and governance ecosystem isn't an accident. We believe investors need more than just information. They need opportunities to actively participate in the upside.

But let’s be clear: Token Metrics isn’t abandoning its core mission. The platform’s cutting-edge analytics, AI-driven token ratings, and market insights remain at the heart of everything we do. 

What’s different is that now, the most committed members of our community can access even more benefits—without extra costs, and with a real financial stake in the platform’s success.

How the Token Metrics DAO Works

Token Metrics DAO takes the power of our research-driven investment tools and combines it with on-chain governance and rewards. This means that instead of just using Token Metrics insights, TMAI holders now can earn from and influence the platform itself.

By staking TMAI, users receive veTMAI, a token that unlocks:

  • A share in platform-generated revenue (subject to governance approval)
  • TMAI incentive rewards that increase based on lock-up duration
  • Access to premium Token Metrics tools—no more subscription fees
  • Governance rights to shape the platform’s future
  • Early access to high-potential launchpad projects

This system ensures that long-term participants benefit the most, creating an incentive for sustained engagement while keeping Token Metrics’ research tools accessible and valuable to all users.

Governance That Impacts Your Portfolio

Decentralized governance isn’t new in crypto, but few projects give users real influence over revenue and strategy. Token Metrics DAO changes that.

The first governance proposal is a vote on how platform revenue from on-chain swaps is distributed to veTMAI holders. This means that staking TMAI is not about earning yield—it’s about generating a real, platform-backed return.

Beyond revenue sharing, veTMAI holders will have a say in:

  • How to distribute or invest revenue earned by the DAO
  • What early-stage private sales to invest in
  • Upcoming projects for the public Launchpad

This is a long-term model that aligns platform growth with community incentives. The more successful Token Metrics becomes, the greater the potential benefits for TMAI holders.

Early Access to the Best Investment Opportunities

Access to high-quality research is valuable. But access to investments before the market catches on is game-changing.

Remember $LUCKY, the Token Metrics Launchpad project that soared 30x post-launch? A lot of investors only heard about it after it had mooned. 

With Token Metrics DAO, veTMAI holders gain early access to high-potential crypto projects before they go public—giving them the same first-mover advantage that has historically been reserved for VCs and insiders.

A Sustainable, Rewarding Model

While many crypto projects introduce staking without considering long-term sustainability. Token Metrics has designed a system that balances rewards with platform growth.

Instead of simply inflating token supply, Token Metrics DAO builds its rewards model on real economic activity—including subscription-free analytics access, early-stage investments, and community-governed revenue-sharing models.

This isn’t about replacing tools or research—it’s about expanding how crypto investors engage with their portfolios, platforms, and communities.

The Future of Crypto Investing Starts Today

Token Metrics DAO is not a new product feature—it’s an expansion of what we’ve always done best: empowering crypto investors with intelligence, opportunity, and now, ownership.

By staking TMAI today, users secure:

  • A long-term stake in the Token Metrics ecosystem
  • The ability to influence platform decisions
  • Early access to high-potential investments
  • Subscription-free analytics and research tools
  • A share of platform revenue (if governance approves it)

The tools remain. The insights remain. But for those who want to go beyond using Token Metrics—and start owning a piece of its future—the opportunity starts now.

Are you ready to take the next step?

Stake TMAI & Join Token Metrics DAO Today

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Crypto Basics

High-Profile Social Media Hacks and Cryptocurrency Scams: How Hackers Are Exploiting Influencers

Token Metrics Team
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The Rise of Social Media Hacks in Crypto Scams

The cryptocurrency industry has seen a troubling rise in high-profile social media hacks, where attackers compromise the accounts of influential figures to promote fraudulent memecoins. These incidents deceive unsuspecting investors, causing financial losses and damaging the reputations of those targeted. As hackers refine their techniques, it has become increasingly important for investors to stay informed and cautious.

Notable Crypto Scam Incidents

Nick Robinson’s Account Hacked for Fake Memecoin Promotion

In February 2025, BBC broadcaster Nick Robinson's X (formerly Twitter) account was hijacked to falsely announce the launch of a cryptocurrency called $TODAY on the Solana blockchain. The fraudulent promotion misled his followers into believing he was behind the project, sparking widespread concern about security vulnerabilities on social media. 

Kylian Mbappé’s Social Media Compromised for Scam Token

Football superstar Kylian Mbappé's X account was taken over by hackers who used it to promote $MBAPPE, a fraudulent memecoin. This scam token quickly gained traction, reaching a market capitalization of $460 million before being exposed as a pump-and-dump scheme. 

Drake’s X Account Used to Promote a Fraudulent Memecoin

In December 2024, rapper Drake’s X account was hijacked to push a Solana-based memecoin called $ANITA. The scam generated over $5 million in trading volume before it was identified and removed, demonstrating the power that celebrity endorsements—whether real or fabricated—can have on crypto markets. 

Zach Witkoff’s Account Used to Endorse Fake “BARRON” Token

Hackers also targeted World Liberty Financial co-founder Zach Witkoff, using his social media presence to promote a scam memecoin called BARRON. Even after the fraudulent posts were removed, the token’s price remained relatively stable, highlighting the continued risks posed by these types of schemes. 

The Impact of Crypto Social Media Hacks

These incidents have far-reaching consequences for the cryptocurrency community:

  • Investor Losses – Many investors trust influencer endorsements and suffer financial losses when scam tokens collapse.
  • Erosion of Trust – These scams damage confidence in both social media platforms and the crypto industry as a whole.
  • Regulatory Scrutiny – Authorities are increasingly cracking down on fraudulent activities, leading to potential regulatory changes that could reshape the crypto landscape.

How to Protect Yourself from Crypto Scams

To avoid falling victim to social media-driven crypto scams, consider the following precautions:

Verify Announcements

Always cross-check cryptocurrency endorsements by influencers with official sources before making any investment decisions. If a project appears out of nowhere with an unexpected celebrity endorsement, it may be a scam.

Strengthen Social Media Security

Influencers and key figures in the crypto industry should implement two-factor authentication (2FA) and other security measures to prevent unauthorized access to their accounts.

Stay Informed

Keeping up with crypto security news is crucial. Subscribe to reputable news sources and platforms like Token Metrics to stay ahead of potential threats.

Stay Updated with Token Metrics

The rise of social media hacks promoting fraudulent memecoins serves as a stark reminder of the importance of due diligence in crypto investing. Follow Token Metrics and subscribe to our newsletter to receive expert insights, market updates, and security tips to help you navigate the evolving crypto landscape safely.

By staying informed and vigilant, investors can protect themselves from falling victim to these deceptive schemes and make smarter investment decisions in the ever-changing world of cryptocurrency.

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Crypto Basics

The SEC's Shift in Crypto Regulation: Implications for the Industry

Token Metrics Team
5 mins
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A New Era for Crypto Regulation

The cryptocurrency industry is facing a pivotal moment as the U.S. Securities and Exchange Commission (SEC) signals a shift in its approach to digital asset regulation. With increased scrutiny on crypto exchanges, stablecoins, and DeFi platforms, this regulatory evolution has sparked concerns and opportunities within the industry.

What’s Changing in SEC Crypto Regulations?

In recent years, the SEC has primarily focused on enforcement actions against projects it deems as unregistered securities. However, recent statements from SEC officials suggest a potential shift toward clearer guidelines and a more structured regulatory framework. Key developments include:

  • Potential Spot Crypto ETF Approvals: Following the approval of Bitcoin futures ETFs, market participants are optimistic that the SEC may soon greenlight spot-based ETFs, bringing more institutional investors into the space.
  • Stablecoin Oversight: Regulatory discussions around stablecoins have intensified, with the SEC working alongside other government agencies to establish clear compliance standards.
  • DeFi Under the Microscope: Decentralized finance (DeFi) platforms may soon face new regulations aimed at increasing transparency and consumer protection.
  • Crackdown on Unregistered Securities: The SEC has taken action against various cryptocurrency projects, alleging that many token sales constitute unregistered securities offerings. These enforcement measures have resulted in significant fines and legal challenges for some companies.
  • Tighter Exchange Regulations: Crypto exchanges operating in the U.S. are under increasing pressure to comply with securities laws, leading to new reporting and compliance requirements. Some platforms have responded by delisting certain assets or restricting services to U.S. customers.
  • Potential Changes to Custody Rules: The SEC is exploring new custody regulations that could impact how exchanges and institutions manage digital assets, potentially requiring greater transparency and safeguards for investors.

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Implications for the Crypto Industry

1. Greater Institutional Adoption

With more regulatory clarity, institutional investors who have been hesitant due to legal uncertainties may feel more confident entering the market, potentially driving demand and liquidity.

2. Increased Compliance Costs

Crypto projects and exchanges will need to allocate more resources to legal and compliance efforts, ensuring they meet the SEC’s evolving standards.

3. Potential Innovation Slowdown

Tighter regulations could hinder innovation, especially in the DeFi sector, where permissionless access and decentralization are key features. Some projects may shift operations to more crypto-friendly jurisdictions.

4. Improved Consumer Protection

A well-defined regulatory framework could help reduce scams and bad actors in the space, making crypto a safer investment environment for retail traders.

Stay Informed with Token Metrics

The crypto landscape is changing rapidly, and staying ahead of regulatory developments is crucial for investors and builders alike. Follow Token Metrics and subscribe to our newsletter to receive expert insights on market trends, regulatory shifts, and investment opportunities.

As the SEC refines its stance on crypto, understanding these changes can help you navigate the market with confidence. Stay informed, stay prepared, and take advantage of the opportunities this new era of regulation may bring.

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