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Market Cap Weighting vs Equal Weight: Why Top 100 Indices Outperform in Volatile Markets

Explore why market cap-weighted Top 100 crypto indices consistently outperform equal-weighted approaches in volatile markets—using data-driven insights, index construction fundamentals, and practical analysis.
Token Metrics Team
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Crypto markets are famous for their rapid swings and unpredictable conditions, making how you construct a portfolio especially critical. The debate between market cap weighting and equal weighting in constructing crypto indices has grown louder as the number of digital assets surges and volatility intensifies. Understanding these methodologies isn’t just academic—it fundamentally affects how portfolios respond during major upswings and downturns, and reveals why broad Top 100 indices consistently deliver different results than more concentrated or equally weighted approaches.

Introduction to Index Weighting

Index weighting determines how an index or portfolio reflects the value and performance of its constituents. Market cap weighting assigns higher weights to larger assets, closely mirroring the aggregate value distribution in the market—so leading tokens like Bitcoin and Ethereum impact the index more significantly. In contrast, equal weighting grants every asset the same allocation, regardless of size, offering a more democratized but risk-altered exposure. Recognizing these differences is fundamental to how risk, diversification, and upside potential manifest within an index, and to how investors participate in the growth trajectory of both established and up-and-coming crypto projects.

Market Cap Weighting Explained: Following Market Consensus

Market cap weighting is a methodology that allocates index proportions according to each asset’s market capitalization—bigger assets, by value, represent a greater portion in the index. For instance, in a Top 100 market cap-weighted index, Bitcoin could make up more than half the portfolio, followed by Ethereum, while the remaining tokens are weighted in line with their market caps.

This approach naturally adjusts as prices and sentiment shift: assets rising in value get larger weights, while those declining are reduced automatically. It removes subjective bias and reflects market consensus, because capitalization is a product of price and token supply, responding directly to market dynamics.

Token Metrics’ TM Global 100 Index is a strong example of advanced market cap weighting tailored to crypto. This index goes beyond mere size by filtering for quality through AI-derived grades—evaluating momentum and long-term fundamentals from over 80 data points. Each week, the index rebalances: new leaders enter, underperformers exit, and proportions adapt, ensuring continuous adaptation to the current market structure. The result is a strategy that, like broad-based indices in traditional equities, balances widespread exposure and efficient updates as the crypto landscape evolves.

Equal Weighting Explained: Democratic Allocation

Equal weighting gives the same allocation to each index constituent, regardless of its market cap. Thus, in an equal-weighted Top 100 index, a newly launched token and a multi-billion-dollar asset both make up 1% of the portfolio. The intention is to provide all assets an equal shot at impacting returns, potentially surfacing emerging opportunities that traditional weighting may overlook.

This approach appeals to those seeking diversification unconstrained by market size and is featured in products like the S&P Cryptocurrency Top 10 Equal Weight Index. In traditional finance and crypto alike, equal weighting offers a different pattern of returns and risk, putting more emphasis on smaller and emerging assets and deviating from market cap heavy concentration.

The Volatility Performance Gap: Why Market Cap Wins

Empirical research and live market experience reveal that during high volatility, Top 100 market cap-weighted indices tend to outperform equal-weighted alternatives. Key reasons include:

  • Automatic Risk Adjustment: As prices fall, particularly for small caps, their market cap—and thus their weight—shrinks. The index reduces exposure naturally, mitigating the impact of the worst performers. Equal weighting, conversely, maintains exposure through rebalancing, meaning losses from declining assets can be compounded.
  • Liquidity Focus: In turbulent periods, trading activity and liquidity typically concentrate in larger assets. Market cap indices concentrate exposure where liquidity is highest, avoiding excessive trading costs. Equal-weighted strategies must buy and sell in less liquid assets, exposing portfolios to higher slippage and trading costs.
  • Volatility Drag: Equal weighting can lock portfolios into frequent reallocations and face "volatility drag," where assets with wild swings undermine cumulative returns. Market cap approaches allow losers and winners to move more organically, reducing forced transactions.
  • Correlation Surge: As overall market stress increases, assets move more in sync, reducing the theoretical diversification benefit of equal weighting. Analytical data—including insights from Token Metrics—shows that correlation spikes increase downside risk in equal-weighted portfolios that hold more high-volatility assets.

The Top 100 Advantage: Breadth Without Excessive Complexity

Why use 100 constituents? The Top 100 format achieves a practical balance between breadth and manageability. It captures a full cross-section of the crypto universe, allowing exposure to leading narratives and innovations, from AI tokens to Real-World Assets (RWAs), as demonstrated repeatedly throughout recent crypto cycles.

Research from Token Metrics highlights that Top 100 indices regularly outperform more concentrated Top 10 indices, thanks in large part to diversified participation in mid-caps following current narratives. The structure enables timely adaptation as capital and attention shift, while the weekly rebalance limits excessive trading.

Operationally, equal weighting becomes logistically complex with 100 assets—it demands near-constant buying and selling as each asset’s price changes. Market cap weighting, meanwhile, achieves most rebalancing automatically via price movement, minimizing execution costs and slippage risk.

Active Factor Risk Consideration

Active factor risk describes how certain characteristics—such as size, sector, or style—can disproportionately impact portfolio returns. Market cap weighting naturally leans toward large caps and leading sectors, making portfolios sensitive to concentration in just a few dominant names. Equal weighting dilutes this, granting more space to smaller, sometimes riskier assets, and can help offset sector concentration. Understanding these dynamics helps portfolio builders balance the trade-offs between diversification, risk, and performance objectives, and highlights the importance of methodological transparency in index design.

When Equal Weighting Makes Sense: The Exception Cases

While market cap weighting often excels in volatile conditions, equal weighting can be appropriate in specific situations:

  • Small, Stable Universes: Indexes tracking just a couple of mega-cap assets (e.g., Bitcoin and Ethereum) can use equal weighting to avoid over-concentration without rebalancing becoming unwieldy.
  • Conviction in Mid-Caps: If analysts strongly believe that mid-cap assets are poised to outperform, equal weighting can intentionally overweight them compared to a cap-weighted approach, though this is an active rather than passive bet.
  • Bull Market Rallies: In sustained, high-correlation upswings, equal weighting may capture upside from small and mid-caps that experience outsized gains. However, these periods are less common in crypto’s turbulent history.

It is crucial to recognize that equal weighting is not fundamentally lower in risk—it simply shifts risk to different parts of the token universe.

Token Metrics’ Intelligent Implementation

Token Metrics integrates multiple layers of process innovation into the market cap weighted paradigm:

  • AI-Powered Filtering: Projects receive scores for both short-term momentum and long-term fundamentals, excluding assets with artificially inflated caps or dubious quality.
  • Regime Switching: Proprietary indicators identify macro bull or bear phases, adapting the index’s allocation towards risk-off assets when appropriate.
  • Optimized Rebalancing: Weekly updates balance responsiveness and cost efficiency, unlike daily or bi-weekly schemes that may increase trading expenses.
  • Transparency: Users can view holdings, rebalancing logs (including associated fees), and methodology, supporting operational clarity and trust.

The Mathematical Reality: Expected Value in Volatile Markets

Market cap weighting’s core advantage is its mathematical fit for volatile markets:

  • Compounding Winners: Assets on a growth trajectory automatically gain additional index weight, reinforcing positive momentum and compounding returns.
  • Reducing Losers: Projects declining in value are swiftly de-prioritized, reducing their drag on the overall portfolio and sidestepping repeated reinvestment in underperformers.
  • Lower Transaction Costs: Because market cap indices require fewer forced trades, especially amid volatility, the cost of index maintenance is consistently reduced compared to equal-weighted alternatives.

Practical Implications for Investors

For those seeking systematic exposure to the digital asset market—regardless of whether they adopt an active or passive approach—the data leans toward broad, market cap-weighted Top 100 methodologies. These strategies enable:

  • Risk-Adjusted Performance: Improved Sharpe ratios, as exposure aligns with the risk-reward profiles present in the market ecosystem.
  • Operational Simplicity: Fewer required adjustments, manageable trade sizes, and streamlined operational execution.
  • Behavioral Discipline: Avoiding emotional rebalancing or systematic reinvestment in declining assets.
  • Scalability: The model accommodates growth in assets under management without running into liquidity barriers posed by small-cap constituents.

The TM Global 100 Index by Token Metrics embodies these features—melding market cap logic with quality assessment, modern rebalancing, regime-aware management, and transparency for users of all expertise levels. Parallels with traditional equity indexing further validate these approaches as effective in a range of asset classes.

Conclusion: Methodology Matches Market Reality

The consistent outperformance of market cap-weighted Top 100 indices is the result of a methodology attuned to crypto’s structural realities. By tracking consensus, managing drawdowns, enabling liquidity, and reducing unnecessary trading, market cap weighting provides a systematic defense against the chaos of volatile markets.

Contemporary implementations, such as those from Token Metrics, optimize these benefits through AI-backed analytics, smart rebalancing, and rigorous quality metrics—delivering robust and scalable exposure for institutional and retail users alike. In crypto, where sharp volatility and fast-evolving narratives are the norm, index construction methodology truly determines which approaches endure through all market cycles.

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FAQ: What is market cap weighting in crypto indices?

Market cap weighting means each constituent’s index representation is proportional to its market value. In practice, this gives larger, more established crypto assets greater influence over index returns. This approach tracks aggregate market sentiment and adjusts automatically as prices move.

FAQ: How does equal weighting differ from market cap weighting?

Equal weighting assigns each asset the same index share, no matter its relative size. While this offers exposure to smaller projects, it increases both diversification and the risk associated with less-established, and often more volatile, tokens. Unlike market cap weighting, it does not adjust based on market value dynamics.

FAQ: Why do market cap-weighted Top 100 indices outperform in volatile markets?

In volatile conditions, market cap weighting reduces portfolio exposure to sharply declining, illiquid, or high-risk tokens, while equal weighting requires ongoing investments in assets regardless of their decline. This difference in automatic risk reduction, transaction costs, and compounding effect yields stronger downside protection and risk-adjusted results.

FAQ: Does equal weighting ever outperform market cap weighting?

Equal weighting can outperform during certain sustained bull markets or in small, stable universes where concentrated risk is a concern. However, over longer periods and during volatility spikes, its frequent rebalancing and mid-cap emphasis usually result in higher risk and potentially lower net returns.

FAQ: How does Token Metrics enhance crypto index construction?

Token Metrics blends market cap weighting with AI-based quality filtering, adaptive rebalancing based on market regimes, and full transparency on holdings and methodology. This modern approach aims to maximize exposure to high-potential tokens while managing drawdown and operational risks.

Disclaimer

This article is for informational and educational purposes only and does not constitute investment, financial, or trading advice. Cryptocurrency markets are highly volatile and subject to rapid change. Readers should conduct their own research and consult professional advisors before making any investment decisions. Neither the author nor Token Metrics guarantees the accuracy, completeness, or reliability of the information provided herein.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
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Recent Posts

Crypto Basics

What Is an ETF Fund? A Beginner’s Guide to Exchange-Traded Funds in 2025

Token Metrics Team
6 min

ETF funds, or Exchange-Traded Funds, have revolutionized investing for both retail and institutional investors. In 2025, ETF funds are more popular than ever—offering a simple, low-cost, and diversified way to invest in everything from tech stocks to cryptocurrencies. But what exactly is an ETF fund, and why is it such a powerful investment tool?

In this article, we’ll explain:

  • What is an ETF fund?
  • How ETF funds work
  • Types of ETFs (including crypto ETFs)
  • Key benefits and risks
  • How Token Metrics, an AI-powered platform, helps you make better ETF investment decisions

Let’s dive in.

📌 What Is an ETF Fund?

An ETF fund (Exchange-Traded Fund) is a type of investment fund that holds a basket of securities—such as stocks, bonds, commodities, or cryptocurrencies—and is traded on a stock exchange, just like individual stocks.

When you buy a share of an ETF fund, you are buying partial ownership of that entire portfolio of assets. This gives you instant diversification without having to purchase each asset individually.

For example, an ETF fund that tracks the S&P 500 allows you to invest in 500 of the largest U.S. companies with just one purchase.

🔍 How Does an ETF Fund Work?

ETF funds are created by financial institutions called fund sponsors (like BlackRock, Fidelity, or Vanguard). These sponsors select and manage a portfolio of underlying assets and list the ETF shares on stock exchanges.

Here's how it works:

  1. Creation – The sponsor assembles a portfolio and forms an ETF.
  2. Listing – Shares of the ETF are listed and traded on exchanges like NYSE or Nasdaq.
  3. Buying/Selling – Investors buy and sell ETF shares throughout the day at market prices.
  4. Price Movement – The price of an ETF share fluctuates based on the value of its underlying assets and market demand.

ETF prices are influenced by a combination of Net Asset Value (NAV) and real-time market supply/demand.

🧩 Types of ETF Funds

In 2025, investors have access to a wide variety of ETF funds based on asset classes, strategies, and markets.

1. Stock ETFs

Track specific sectors (e.g., tech, healthcare), regions (e.g., U.S., Europe), or indices (e.g., S&P 500, NASDAQ-100).

2. Bond ETFs

Provide exposure to government, municipal, or corporate bonds with varying durations and yields.

3. Commodity ETFs

Track physical commodities like gold, silver, oil, or agricultural products.

4. Thematic ETFs

Focus on emerging trends or industries like artificial intelligence, clean energy, space exploration, or blockchain.

5. Crypto ETFs (New in 2025)

Give exposure to digital assets such as Bitcoin, Ethereum, and DeFi tokens—without requiring direct crypto ownership.

💥 What Are Crypto ETF Funds?

In 2025, crypto ETF funds are among the fastest-growing segments in the market. They offer secure, regulated access to cryptocurrencies via traditional brokerages.

Crypto ETFs include:

  • Spot ETFs: Hold actual crypto assets like Bitcoin or Ethereum.
  • Futures ETFs: Track prices of crypto futures contracts.
  • Basket ETFs: Combine multiple crypto assets or themes, like DeFi or Web3.

These ETFs have made it easier for both institutions and retail investors to gain exposure to crypto without managing wallets, keys, or exchanges.

✅ Benefits of Investing in ETF Funds

ETF funds offer several advantages for investors in 2025:

1. Diversification

With just one purchase, you gain exposure to a broad portfolio of assets—reducing risk.

2. Liquidity

ETFs trade on exchanges all day, allowing you to buy or sell quickly at market prices.

3. Low Cost

Most ETFs have expense ratios under 0.20%, much lower than actively managed mutual funds.

4. Transparency

Most ETF funds disclose their holdings daily, so you always know what you’re investing in.

5. Tax Efficiency

Due to their structure, ETFs are generally more tax-efficient than mutual funds.

⚠️ Risks of ETF Funds

Like all investments, ETF funds come with risks:

1. Market Risk

If the market or sector an ETF tracks declines, your investment will also lose value.

2. Liquidity Risk

Some ETFs, especially niche or low-volume ones, can have wider spreads and lower liquidity.

3. Tracking Error

An ETF may not perfectly track the performance of its underlying index due to fees, slippage, or poor replication.

4. Over-Concentration

Some thematic ETFs may be overly concentrated in a few assets, increasing volatility.

🤖 How Token Metrics Enhances ETF Investing with AI

Token Metrics is an AI-powered crypto analytics and trading platform that helps investors research, evaluate, and make smarter decisions—including with crypto ETFs.

Here’s how Token Metrics helps you get ahead:

🔎 1. AI-Powered Ratings

Token Metrics uses advanced AI models to assign Investor Grades and Trader Grades to crypto assets, helping you identify the strongest performers—often held by top ETFs.

📊 2. Predictive Price Forecasts

Get forward-looking price predictions on Bitcoin, Ethereum, and other assets held in ETFs—so you can assess whether an ETF is likely to appreciate.

📈 3. On-Chain + ETF Inflow Analysis

Token Metrics tracks real-time ETF inflows, exchange reserves, and on-chain data, giving you insight into supply-demand dynamics that move prices.

🔔 4. Smart Alerts

Set alerts for key changes in asset ratings, prices, or bullish/bearish signals to stay informed on ETF-related opportunities.

By combining ETF investing with Token Metrics insights, you position yourself ahead of market trends and optimize your portfolio performance.

📈 Popular ETF Funds in 2025

Here are some high-performing ETF funds in traditional and crypto markets:

🧠 Final Thoughts

ETF funds are one of the most efficient and flexible ways to build a diversified investment portfolio in 2025. Whether you're targeting long-term growth, passive income, or exposure to emerging markets like crypto—ETF funds offer a secure, low-cost, and easy-to-use investment solution.

And with the rise of crypto ETF funds, platforms like Token Metrics are critical in helping investors evaluate opportunities, manage risk, and time the market using AI.

Whether you're a seasoned investor or just getting started, combining ETF investing with AI-powered insights gives you the edge in today's rapidly evolving financial landscape.

Crypto Basics

Best Crypto Software Wallets for July 2025

Token Metrics Team
6 min

And How Token Metrics Lets You Trade Securely With Any Wallet

Cryptocurrency adoption continues to rise in 2025, and with it, the demand for secure, user-friendly, and feature-rich crypto software wallets. Whether you're storing Bitcoin, trading Ethereum, or experimenting with altcoins, having a reliable wallet is the foundation of safe crypto ownership.

This guide ranks the top crypto software wallets of July 2025 across different categories, from best security to best for mobile use. We also explore how Token Metrics, the leading AI crypto trading platform, allows users to connect any of these wallets via an encrypted channel—giving you access to powerful AI-driven tools while retaining full custody of your assets.

🔐 What Is a Crypto Software Wallet?

A crypto software wallet is a digital application that stores your private keys and enables you to send, receive, and manage cryptocurrencies. These wallets can be hot (internet-connected) or cold (offline) and often come with trading, staking, and asset management tools. The best wallets balance security, usability, and functionality—and increasingly, they integrate with platforms like Token Metrics to enable AI-powered trading without giving up control of your assets.

🏆 Top Crypto Software Wallets – July 2025

1. Zengo – Best for Security

  • Supported Cryptos: 380
  • Hot or Cold: Hot Wallet
  • Cost: $129.99/year or $19.99/month
  • Hardware Wallet Support:

Zengo tops the list for users prioritizing wallet security. With no reported wallet hacks and weekly software updates, Zengo protects over 1.5 million users globally. It also supports buying, selling, and staking, making it ideal for long-term holders.

Pros:
✔️ Industry-leading security measures
✔️ Staking and fiat funding options
✔️ Encrypted backup and biometric authentication

Cons:
❌ Premium pricing
❌ No hardware wallet compatibility

2. Coinbase Wallet – Best for Beginners & Low Costs

  • Support Cryptos: 5,500
  • Hot or Cold: Hot Wallet
  • Cost: Free
  • Hardware Wallet Support: Partial (via Ledger transfer)

Coinbase Wallet is perfect for newcomers. It’s intuitive, completely free to use, and connects seamlessly to the larger Coinbase ecosystem. Users can access over 5,500 tokens and learn the ropes through its built-in educational resources.

Pros:
✔️ Beginner-friendly UI
✔️ Massive token support
✔️ Customizable network fees

Cons:
❌ Code not open source
❌ No address rotation
❌ Doesn’t fully support hardware wallets

3. Exodus – Best for Mobile

  • Supported Cryptos: 281
  • Hot or Cold: Hot Wallet
  • Cost: Free
  • Hardware Wallet Support: ✅ (Trezor)

Exodus excels on mobile with sleek design and robust functionality. It allows users to buy, sell, stake, and swap directly on their mobile device and integrates with Trezor hardware wallets for additional security.

Pros:
✔️ Cross-platform (desktop, browser, mobile)
✔️ Built-in portfolio tracking
✔️ Trezor integration

Cons:
❌ No in-house exchange
❌ Email-only support
❌ Not open source

4. Electrum – Best for Bitcoin

  • Supported Cryptos: Bitcoin Only
  • Hot or Cold: Both
  • Cost: Free
  • Hardware Wallet Support:

A trusted wallet since Bitcoin’s early days, Electrum is ideal for Bitcoin maximalists. It’s lightweight, fast, and secure, with deep customization options for advanced users.

Pros:
✔️ High performance for BTC
✔️ Cold storage compatible
✔️ Open-source and auditable

Cons:
❌ No support for altcoins
❌ Not user-friendly for beginners
❌ No staking or DeFi features

5. MetaMask – Best for Ethereum

  • Supported Cryptos: 300+ (ETH & ERC-20)
  • Hot or Cold: Both
  • Cost: Free
  • Hardware Wallet Support:

For Ethereum users, MetaMask is the go-to wallet. It enables DeFi, NFTs, and Web3 access with ease. It supports both hot and cold storage and integrates with platforms like OpenSea, Uniswap, and now, Token Metrics.

Pros:
✔️ Built for Ethereum ecosystem
✔️ DeFi-ready
✔️ Cold wallet compatible

Cons:
❌ No Bitcoin support
❌ Limited customer support
❌ Doesn’t rotate addresses automatically

🔍 How Token Metrics Works with Your Crypto Wallet

Token Metrics is not a wallet, exchange, or custodian—it’s an AI-driven crypto research and trading platform. But it seamlessly integrates with your preferred wallet using secure, encrypted wallet connections.

🔐 Secure Wallet Integration

Token Metrics allows users to connect wallets like MetaMask, Coinbase Wallet, Trust Wallet, or any Web3-compatible wallet using industry-standard encryption. You never deposit funds on the platform—instead, you retain full control over your crypto while accessing:

  • AI-generated trading signals
  • Real-time price predictions
  • Altcoin Moonshot picks
  • Portfolio rebalancing tools
  • Custom alerts and automation

🛡️ Why It Matters:

With so many platforms requiring you to deposit crypto into centralized accounts, Token Metrics stands apart by offering non-custodial AI-powered trading. You keep your assets in your chosen wallet while using advanced tools that would normally be reserved for hedge funds or trading desks.

💡 Why Token Metrics + Top Wallets = The Perfect Pair

🚨 A Word of Caution

Crypto is a volatile and speculative market. Even with the best wallet and the most advanced AI platform, there are risks. Always use two-factor authentication, avoid phishing attempts, and never share your seed phrase.

🏁 Final Thoughts

Choosing the best crypto software wallet in July 2025 depends on your priorities: security, mobility, beginner-friendliness, or asset specialization. But if you want to take things further, pairing your wallet with Token Metrics’ AI research and trading tools is the smartest way to stay ahead.

Whether you’re holding Bitcoin in Electrum or swapping altcoins via MetaMask, Token Metrics helps you trade smarter, not harder, without compromising the safety of your assets.

Crypto Basics

Best Crypto Exchanges for July 2025

Token Metrics Team
6 min

Cryptocurrency adoption has surged in 2025, with Bitcoin reaching over $118,000 and Ethereum climbing above $3,000. Whether you’re a beginner or an advanced trader, choosing the right exchange or trading app is critical. But while exchanges handle your transactions, it’s tools like Token Metrics that give you the edge—using AI to deliver real-time analytics, trading signals, moonshot altcoin picks, and price predictions.

In this guide, we’ll cover the top exchanges and apps for July 2025, along with Token Metrics, the best platform for AI-powered crypto research and trading.

🔝 Top Crypto Platforms for July 2025

🧠 Token Metrics: Best AI Crypto Trading Platform

Token Metrics stands out not as an exchange, but as an AI-powered research, analytics, and trading platform. It gives retail and institutional investors data-driven insights to make smarter trades across any exchange.

Why Token Metrics is #1 for AI Crypto Trading:

  • AI-Generated Buy/Sell Signals
    Token Metrics’ signals dashboard uses over 80 data points to issue bullish or bearish calls on top tokens. For example, the AI turned bullish on Bitcoin on June 28, just before it surged past $118,000.



  • Moonshots for Early-Stage Altcoins
    The Moonshots tab identifies low-cap altcoins with 10x–100x potential based on momentum, AI scores, and liquidity—long before they hit mainstream exchanges.


  • Price Forecasting Models
    Token Metrics predicts short-, medium-, and long-term prices for major tokens. Bitcoin’s 2026 forecast, for example, ranges between $150,000–$230,000, based on ETF flows, supply on exchanges, and macroeconomic signals.


  • Custom Alerts
    Users can set alerts based on price, trader grade, or AI signals, delivered instantly via Email, Telegram, SMS, or Slack.


  • Integrated Swap Widget
    You can research, analyze, and buy tokens directly via Token Metrics’ swap widget—all in one dashboard.

Whether you’re trading on Kraken, Coinbase, or Binance, Token Metrics plugs into your strategy and helps you trade with confidence, using real-time AI insights.

⚙️ Top 5 Crypto Exchanges for July 2025

🥇 Kraken – Best for Low Fees

  • Maker Fees: 0.00%–0.25%
  • Taker Fees: 0.10%–0.40%
  • Minimum Deposit: $10
  • Crypto Offered: 300+

Kraken is ideal for fee-sensitive traders. It’s available on web, mobile, desktop, and Kraken Pro. However, it's not available in all U.S. states and lacks FDIC or SIPC insurance.

🥈 Gemini – Best for Security & Experienced Traders

  • Maker Fees: 0.00%–0.20%
  • Taker Fees: 0.03%–0.40%
  • Minimum Deposit: $0
  • Crypto Offered: 70

Gemini is the most secure exchange in 2025, with FDIC insurance, crypto insurance, and advanced features through its ActiveTrader terminal. But it has a complex fee structure and limited assets.

🥉 Coinbase – Best for Beginners

  • Maker Fees: 0.00%–0.40%
  • Taker Fees: 0.05%–0.60%
  • Minimum Deposit: $0
  • Crypto Offered: 240

Coinbase is ideal for newcomers with its clean UI, beginner-friendly tools, and educational content. It’s available in 172 countries, though advanced traders might want more features.

📱 Crypto.com – Best Mobile App & Bitcoin Trading

  • Maker Fees: 0.00%–0.25%
  • Taker Fees: 0.05%–0.50%
  • Minimum Deposit: $20
  • Crypto Offered: 417

With a sleek mobile app and support for Bitcoin options and futures, Crypto.com is perfect for on-the-go traders. However, it only supports a hot wallet and has limited global access.

🪙 BitMart – Best for Altcoins

  • Fees: Varies by tier (0.04%–0.60%)
  • Minimum Deposit: Not disclosed
  • Crypto Offered: 1,700+

BitMart is the best place to find rare altcoins. With copy trading and BitMart Academy, it’s useful for altcoin hunters. But its lack of transparency on security is a concern.

✅ Why Token Metrics Complements These Exchanges

⚠️ Reminder: Crypto Is Risky

Crypto markets are volatile and speculative. While these exchanges and tools can improve your strategy, always do your own research (DYOR) and consult professionals when investing.

Final Thoughts

If you want to trade crypto in July 2025, pair a high-quality exchange like Kraken or Coinbase with a research powerhouse like Token Metrics. Exchanges execute trades—but Token Metrics tells you what to trade, when to trade, and why.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products