Crypto Basics

Pump and Dump Schemes - How to Spot and Avoid Investment Scams

Learn everything about pump and dump schemes and how to identify it, in this descriptive guide.
Token Metrics Team
7 Minutes
MIN

As the world of finance continues to evolve, new and innovative investment opportunities have emerged. However, alongside these opportunities come potential risks and scams.

One such scam that has become increasingly prevalent is the "pump and dump" scheme. In this article, we'll discuss what a pump and dump scheme is, how to spot it, and how to avoid falling victim to such investment scams.

What is Pump and Dump?

Pump and dump is a type of investment fraud used in the financial market where one or more people intentionally raise the price of a stock, crypto or other financial assets by disseminating false or deceptive information to lure investors. 

Once the price has increased to the desired level, these manipulators sell their shares at a profit, leading to a decrease in price, and leaving innocent investors with securities that are either worthless or overpriced.

How Does the Pump and Dump Scheme Work?

The mechanics of a pump and dump scheme works by manipulating microcap assets, such as penny stocks or cheap cryptos, which are companies with a small market capitalization. These assets are usually traded at a very low price, and do not follow strict requirements for public listing.

Therefore, scammers can easily manipulate information about these assets. The lack of publicly available information provides fraudsters with favorable conditions since potential investors lack the necessary sources to verify all the information about a company and management.

Moreover, microcap assets are highly illiquid and have very low trading volume. As a result, even small transactions can significantly boost the asset price.

The fraudster typically starts by buying a large number of shares in that type of micro cap asset, then spreading false information about the company through various channels, such as social media, chat rooms, and email newsletters.

Once the price of the asset has been artificially inflated, the fraudsters will begin selling their holdings, realizing significant profits. As the scheme is uncovered, the price of the asset typically plummets, leaving unsuspecting investors with significant losses.

Types of Pump and Dump Schemes

There are several types of pump and dump schemes in financial world, including:

Pre-arranged pump and dump: A group of fraudsters will agree to buy a particular asset simultaneously, creating an artificial demand and price surge. Once the price has reached a certain level, the fraudsters will sell their holdings, causing the price to crash.

Social media pump and dump: Fraudsters will use social media platforms to spread false information and create hype around a particular cryptocurrency, stocks or any other asset, encouraging investors to buy. Once the price has been inflated, the fraudsters will sell their holdings.

Exchange-based pump and dump: Fraudsters will use exchanges with low liquidity to create artificial demand for a particular asset, causing the price to surge. Once the fraudsters have sold their holdings, the price typically crashes.

Role of Social Media in Pump and Dump Schemes

Social media plays a significant role in pump and dump schemes as it allows individuals to disseminate false or misleading information about a stock or cryptocurrency quickly and easily to a large audience. 

Scammers may create fake social media profiles or use existing ones to promote the cryptocurrency or digital asset and spread positive news about it, encouraging others to invest. They may also use social media to organize groups of investors to buy and sell the asset at specific times to manipulate its price. 

Social media platforms such as Twitter and Telegram are popular channels for these activities. Investors must be cautious and verify the accuracy of information before making investment decisions based on social media posts or messages.

Pump and Dump Examples

Here are some real-life examples of crypto pump and dump schemes:

Verge - In April 2018, the cryptocurrency Verge experienced a sudden price increase of over 300% in just a few hours. The price increase was caused by a group of individuals who coordinated a pump and dump scheme on social media platforms. The group created false hype around the cryptocurrency, which caused a massive influx of investors who were looking to get rich quickly. 

Soon after the scheme was executed, the value of the cryptocurrency dropped sharply, resulting in substantial losses for investors who failed to dispose of their holdings promptly.

Dogecoin - Dogecoin is a cryptocurrency that was created as a joke in 2013 but gained a significant following due to its popularity on social media. In 2021, a group of individuals on Reddit coordinated a pump and dump scheme on Dogecoin, causing its value to increase significantly in a very short span of time.

The group created a social media campaign that encouraged investors to buy and hold Dogecoin, which caused its value to skyrocket. However, as with all pump and dump schemes, the value of the cryptocurrency eventually plummeted, causing significant losses for investors who were not able to sell their holdings in time.

How to Spot Pump and Dump?

There are several warning signs that investors can look for to spot a pump and dump scheme -

High-pressure sales tactics - Fraudsters often use high-pressure sales tactics to convince investors to buy into a stock or crypto quickly before the price goes up. They may use language such as "this is a once-in-a-lifetime opportunity" or "you don't want to miss out on this."

Unsolicited investment advice - Be wary of unsolicited investment advice from people you don't know, especially if it comes in the form of an email or social media message. Fraudsters may pose as legitimate investment advisors or insiders and offer tips on assets that are "about to take off."

Huge price swings - If you see a stock that is experiencing huge price swings with no apparent reason, this could be a sign of a pump and dump scheme. 

Lack of information - If you can't find any information about a company or its products, this could be a red flag. Pump and dump fraudsters often create shell companies or use obscure assets to make it difficult for investors to do their due diligence.

Misleading information - Be skeptical of any information that seems too good to be true. Pump and dump fraudsters often make false or misleading statements about a company's financial health, products, or industry.

How to Avoid Pump and Dump Schemes?

Here are some tips for avoiding pump and dump investment scams:

Do your research - Before investing in any stock, crypto or other asset, do your research. Read the company's annual report, financial statements, and news articles about the company.

Be skeptical - If an investment opportunity seems too good to be true, it probably is. Be skeptical of high-pressure sales tactics, unsolicited investment advice, and promises of guaranteed returns.

Avoid small-cap cryptocurrencies or assets - Investors should be wary of investing in small-cap cryptocurrencies or assets, particularly those with low liquidity.

Use stop-loss orders - Investors can use stop-loss orders to automatically sell their holdings if the price of the cryptocurrency or assets falls below a certain level.

Diversify your portfolio - Don't put all your eggs in one basket. Diversify your portfolio by investing in a variety of stocks, bonds, cryptos and other assets. This will help minimize your risk and protect you from losses.

Use a reputable trading platform - When buying or selling assets, use a reputable trading platform only. Check the platform's credentials and make sure they are trusted, widely used and legally registered.

Is Pump and Dump illegal?

Yes, the pump and dump scheme is illegal as it involves the intentional manipulation of the price of assets through false or misleading information. This scheme is a violation of securities laws in many jurisdictions and can result in serious legal consequences for those who participate in it. 

In addition to legal repercussions, individuals who fall victim to the pump and dump scheme can suffer significant financial losses. It is essential for investors to be aware of the risks associated with this fraudulent activity and to exercise caution when investing in cryptocurrencies.

The Bottom Line

In conclusion, the pump and dump scheme is a fraudulent trading strategy that manipulates the price of financial assets by artificially inflating its value resulting in illegal profits for a select group of individuals. 

It is important for investors to be cautious, while making investment related decisions in the stocks, cryptos and digital assets. Since these assets can be volatile and unpredictable.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Introduction: Why Risk Management Matters More Than Ever

Cryptocurrency has always been volatile, but in 2025, the stakes are even higher. With billions flowing into AI‑driven tokens, real‑world asset (RWA) projects, DeFi protocols, and meme coins, the crypto market is more complex than ever.

While the potential for profits is enormous, so are the risks. Poor risk management can quickly turn promising portfolios into catastrophic losses. To succeed, you need structured strategies and AI‑powered insights from platforms like Token Metrics to help you make smarter, data‑driven decisions.

This guide explores the top strategies for managing crypto risk in 2025 — helping you stay profitable even in turbulent markets.

1. Diversify Across Assets and Narratives

Don’t put all your crypto in one basket.

Diversification reduces your exposure to individual asset failures. In 2025, this means spreading across:

  • Large‑Caps (e.g., BTC, ETH): Lower risk and strong liquidity.
  • Mid‑Caps (e.g., Polygon, Arbitrum): Balanced growth potential.
  • Small‑Caps (e.g., Token Metrics AI (TMAI)): High‑risk, high‑reward narrative plays.
  • Stablecoins (e.g., USDC): For liquidity and hedging against market crashes.

Pro Tip: Use Token Metrics’ portfolio optimization tool to create a diversified, AI‑recommended allocation aligned with your risk tolerance.

2. Set Clear Position Sizes

Position sizing determines how much of your portfolio is allocated to a single asset.

Key Rule: Never risk more than you’re willing to lose.

  • Allocate smaller percentages to volatile small‑caps and larger percentages to proven, stable coins.
  • Adjust sizing based on AI‑driven asset ratings from Token Metrics, which score coins by fundamentals and risk factors.

3. Use Stop‑Loss and Take‑Profit Orders

Crypto markets move fast — sometimes too fast for manual reactions.

Stop‑Loss Orders:

  • Automatically sell assets when they drop to a pre‑set level, limiting downside losses.

Take‑Profit Orders:

  • Lock in gains when a token hits your target price, avoiding the “ride it back down” mistake.

Why It Works: These orders enforce discipline, removing emotional decision‑making from the equation.

4. Hedge with Stablecoins

Stablecoins like USDC and USDT are essential for risk management.

  • Protect against sudden market drops by keeping 5–15% of your portfolio in stablecoins.
  • Use stablecoins for buying dips without needing to sell other holdings at a loss.

Platforms like Token Metrics help track the optimal balance between stablecoins and risk assets for your portfolio.

5. Manage Leverage Carefully

Leverage amplifies both gains and losses.

  • Avoid over‑leveraging in a volatile market.
  • If using leverage, keep it low (1–3x) and apply strict stop‑loss rules.

AI‑powered insights from Token Metrics can help you assess volatility before taking leveraged positions.

6. Use Dollar‑Cost Averaging (DCA)

DCA means investing a fixed amount regularly, regardless of price.

  • Helps smooth out volatility by buying over time.
  • Reduces emotional trading decisions.

Pairing DCA with Token Metrics’ trend analysis ensures you’re accumulating assets with strong AI‑verified fundamentals.

7. Actively Rebalance Your Portfolio

Markets shift quickly. Rebalancing keeps your portfolio aligned with your goals.

Rebalance when:

  • An asset grows disproportionately large.
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Token Metrics’ portfolio tracker helps monitor your allocations and signals when adjustments are needed.

8. Stay Ahead of Market Narratives

Narratives drive capital flows in crypto — AI tokens, DeFi 2.0, RWAs, and more are shaping 2025.

Why It Matters:

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Token Metrics’ narrative detection tools help you spot these shifts early.

9. Secure Your Assets

Even the best portfolio is useless if it’s hacked.

  • Use hardware wallets (e.g., Ledger, Trezor) for long‑term storage.
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10. Stay Informed

Crypto moves at lightning speed. Staying informed reduces surprises:

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‍

This portfolio balances security, growth, and liquidity.

Common Risk Management Mistakes

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Introduction

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Basics of Zero Knowledge Proofs

At its core, a Zero Knowledge Proof is a method by which a prover demonstrates to a verifier that a given statement is true, without revealing any additional information beyond the validity of the statement. Introduced in the 1980s, ZKPs rely on complex mathematical algorithms to ensure that knowledge can be proven without disclosure, preserving confidentiality.

The three essential properties that characterize zero knowledge proofs are:

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  • Soundness: If the statement is false, no dishonest prover can convince the honest verifier otherwise.
  • Zero-Knowledge: The verifier learns nothing other than the fact the statement is true, gaining no additional knowledge about the actual information.

Types of Zero Knowledge Proofs

There are several approaches to implementing ZKPs, each with its trade-offs and applications. Two of the most significant forms include zk-SNARKs and zk-STARKs.

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  • zk-STARKs (Zero-Knowledge Scalable Transparent Arguments of Knowledge): An evolution of zk-SNARKs, zk-STARKs remove the need for a trusted setup and improve scalability and transparency, although generating proofs may be more computationally intensive.

Applications in Blockchain and Cryptography

Zero Knowledge Proofs have considerable implications for enhancing privacy and scalability in decentralized systems. Key applications include:

  • Privacy Encryption: ZKPs enable private transactions by allowing users to confirm transaction validity without revealing participant identities or transaction details.
  • Identity Verification: Users can prove attributes such as age or citizenship without disclosing personal data, reducing risks associated with data leaks and identity theft.
  • Secure Voting Systems: Ensuring the legitimacy of votes while keeping individual votes confidential.
  • Scalability Solutions: By verifying computations off-chain with ZKPs, blockchain networks can reduce on-chain data processing, improving throughput and efficiency.

Challenges and Limitations

Despite their potential, Zero Knowledge Proofs face notable challenges that require careful consideration in practical deployment:

  • Computational Overhead: Generating zero knowledge proofs can be resource-intensive, particularly for complicated statements or large data sets.
  • Trusted Setup Concerns: Some ZKP systems, such as zk-SNARKs, require an initial trusted setup, which poses risks if compromised.
  • Implementation Complexity: Developing robust zero knowledge protocols demands advanced cryptographic expertise and rigorous security auditing.

Role of AI in Zero Knowledge Proof Analysis

Advancements in Artificial Intelligence (AI) have begun to complement cryptographic research, including the exploration and utilization of Zero Knowledge Proofs. AI-driven analytical tools can assist researchers and developers by:

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  • Supporting risk management frameworks by assessing protocol security based on integrated cryptographic parameters.

Platforms such as Token Metrics leverage AI-driven research to analyze emerging cryptographic technologies, including zero knowledge protocols, offering quantitative insights into technological developments and ecosystem dynamics.

How to Research Zero Knowledge Proof Projects

When evaluating projects that incorporate zero knowledge proofs, consider the following research aspects to obtain an objective and thorough understanding:

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  3. Security Audits: Verify results from third-party security audits focused on ZKP mechanisms to mitigate potential vulnerabilities.
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  5. Analytical Tools: Utilize platforms like Token Metrics for comprehensive project ratings that incorporate AI-enhanced data on technology and ecosystem health.

Future Outlook and Research Directions

Zero Knowledge Proofs are poised to become foundational in advancing privacy and scalability in decentralized systems. Future research continues to focus on:

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  • Expanding integration with emerging technologies such as secure multi-party computation and homomorphic encryption.
  • Enhancing interoperability between ZKP implementations across different blockchain platforms.

Continued innovation in this domain is supported by cross-disciplinary collaborations, including cryptography, computer science, and AI research.

Conclusion

Zero Knowledge Proofs offer a powerful paradigm shift in cryptography, enabling privacy-preserving verification without information disclosure. Their adoption within blockchain and related fields supports the creation of secure, efficient, and private systems. Utilizing AI-powered platforms like Token Metrics can assist in analyzing and understanding the evolving landscape of zero knowledge proof technologies.

Disclaimer

This article is for educational and informational purposes only. It does not constitute financial advice, investment recommendations, or endorsements. Readers should conduct their own research and consult professionals before making decisions related to cryptographic technologies or blockchain projects.

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Introduction to Web3 Wallets

As the blockchain landscape evolves, the term "Web3 wallets" has become fundamental in discussions around decentralized finance and digital asset management. Web3 wallets act as a gateway for users to interact with decentralized applications (dApps), access blockchain networks, and securely manage their digital assets without reliance on centralized intermediaries.

This article explores the concept of Web3 wallets, their types, core features, and the security considerations essential for users. It also highlights how analytical platforms like Token Metrics can aid in understanding the complexities surrounding these wallets and blockchain technologies.

What Are Web3 Wallets?

Web3 wallets are software or hardware tools that enable users to store, send, receive, and interact with cryptocurrencies and tokens on blockchain networks. Unlike traditional digital wallets, Web3 wallets are designed primarily to facilitate decentralized interactions beyond simple transactions, such as signing smart contracts and accessing dApps.

They come in two main forms:

  • Custodial wallets: Where a third party holds the private keys on behalf of the user. This category offers convenience but introduces counterparty risk.
  • Non-custodial wallets: Users retain full control of their private keys. This type aligns with the ethos of decentralization, offering enhanced security but requiring users to take responsibility for key management.

Types of Web3 Wallets

Understanding the various types of Web3 wallets helps users select options that fit their security posture and use cases.

  • Software Wallets: Installed as browser extensions or mobile apps, these wallets offer easy access and integration with dApps. Examples include MetaMask and Trust Wallet.
  • Hardware Wallets: Physical devices that store private keys offline, significantly reducing exposure to hacks. Examples include Ledger and Trezor.
  • Smart Contract Wallets: Wallets deployed as smart contracts allow for programmable control over funds, including multi-signature functionality and customizable security policies.

Key Features and Functionalities

Web3 wallets provide a suite of functionalities tailored to decentralized ecosystems:

  1. Private Key Management: Safe handling and storage of private keys, either locally or hardware-backed, is central to wallet security.
  2. Transaction Signing: Wallets enable users to approve blockchain transactions through cryptographic signatures.
  3. dApp Integration: Seamless interaction with Web3 applications via standardized protocols like WalletConnect.
  4. Multi-Chain Support: Ability to interact with different blockchain networks within a single interface.
  5. Token Management: Displaying and organizing various tokens compliant with standards such as ERC-20 or BEP-20.

Security Considerations for Web3 Wallets

Security remains paramount for Web3 wallet users due to the irreversible nature of blockchain transactions and increasing cyber threats:

  • Private Key Confidentiality: Exposure of private keys or seed phrases can result in total asset loss. Users should store these securely offline.
  • Phishing Attacks: Malicious actors may use fake websites or apps to steal credentials; exercising caution and verifying authenticity is critical.
  • Software Vulnerabilities: Keeping wallet software updated and using reputable wallets can minimize risks related to bugs or exploits.
  • Hardware Storage: Hardware wallets mitigate online threats by keeping keys offline but require physical safeguarding.

Leveraging AI Tools for In-Depth Analysis

The complexity of blockchain ecosystems has led to the emergence of AI-driven analytical platforms that assist users and researchers in understanding market trends, token metrics, and network behaviors. Token Metrics is an example of such a tool, providing data-backed ratings and insights that can complement wallet usage by offering research capabilities on tokens and market conditions.

These platforms can support educational efforts by:

  • Providing fundamentals and trend analysis based on on-chain and market data.
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Practical Steps to Choose and Use Web3 Wallets

Choosing the right Web3 wallet is a process that balances ease of use, security, and compatibility needs:

  • Research Wallet Types: Understand differences between custodial and non-custodial options.
  • Assess Security Features: Review if the wallet supports hardware integration, multi-factor authentication, or multisig capabilities.
  • Confirm dApp Compatibility: If interaction with decentralized platforms is important, ensure smooth integration.
  • Backup Procedures: Follow recommended practices for seed phrase storage and wallet backup.

Additionally, engaging with AI-driven platforms like Token Metrics can provide analytical depth during the research phase and support ongoing management of crypto assets.

Conclusion and Disclaimer

Web3 wallets represent a critical component of the decentralized internet, empowering users to control their digital assets and participate in blockchain ecosystems securely and effectively. By understanding wallet types, functionalities, and security measures, users can navigate this complex space with greater confidence.

Tools like Token Metrics serve as valuable resources for educational and analytical purposes, enabling deeper insight into token fundamentals and network dynamics.

Disclaimer: This article is intended for educational purposes only and does not constitute financial or investment advice. Readers should conduct their own research and consider their risk tolerance before engaging with any cryptocurrency or blockchain technology.

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