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Pump and Dump Schemes - How to Spot and Avoid Investment Scams

Learn everything about pump and dump schemes and how to identify it, in this descriptive guide.
Token Metrics Team
7 Minutes
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As the world of finance continues to evolve, new and innovative investment opportunities have emerged. However, alongside these opportunities come potential risks and scams.

One such scam that has become increasingly prevalent is the "pump and dump" scheme. In this article, we'll discuss what a pump and dump scheme is, how to spot it, and how to avoid falling victim to such investment scams.

What is Pump and Dump?

Pump and dump is a type of investment fraud used in the financial market where one or more people intentionally raise the price of a stock, crypto or other financial assets by disseminating false or deceptive information to lure investors. 

Once the price has increased to the desired level, these manipulators sell their shares at a profit, leading to a decrease in price, and leaving innocent investors with securities that are either worthless or overpriced.

How Does the Pump and Dump Scheme Work?

The mechanics of a pump and dump scheme works by manipulating microcap assets, such as penny stocks or cheap cryptos, which are companies with a small market capitalization. These assets are usually traded at a very low price, and do not follow strict requirements for public listing.

Therefore, scammers can easily manipulate information about these assets. The lack of publicly available information provides fraudsters with favorable conditions since potential investors lack the necessary sources to verify all the information about a company and management.

Moreover, microcap assets are highly illiquid and have very low trading volume. As a result, even small transactions can significantly boost the asset price.

The fraudster typically starts by buying a large number of shares in that type of micro cap asset, then spreading false information about the company through various channels, such as social media, chat rooms, and email newsletters.

Once the price of the asset has been artificially inflated, the fraudsters will begin selling their holdings, realizing significant profits. As the scheme is uncovered, the price of the asset typically plummets, leaving unsuspecting investors with significant losses.

Types of Pump and Dump Schemes

There are several types of pump and dump schemes in financial world, including:

Pre-arranged pump and dump: A group of fraudsters will agree to buy a particular asset simultaneously, creating an artificial demand and price surge. Once the price has reached a certain level, the fraudsters will sell their holdings, causing the price to crash.

Social media pump and dump: Fraudsters will use social media platforms to spread false information and create hype around a particular cryptocurrency, stocks or any other asset, encouraging investors to buy. Once the price has been inflated, the fraudsters will sell their holdings.

Exchange-based pump and dump: Fraudsters will use exchanges with low liquidity to create artificial demand for a particular asset, causing the price to surge. Once the fraudsters have sold their holdings, the price typically crashes.

Role of Social Media in Pump and Dump Schemes

Social media plays a significant role in pump and dump schemes as it allows individuals to disseminate false or misleading information about a stock or cryptocurrency quickly and easily to a large audience. 

Scammers may create fake social media profiles or use existing ones to promote the cryptocurrency or digital asset and spread positive news about it, encouraging others to invest. They may also use social media to organize groups of investors to buy and sell the asset at specific times to manipulate its price. 

Social media platforms such as Twitter and Telegram are popular channels for these activities. Investors must be cautious and verify the accuracy of information before making investment decisions based on social media posts or messages.

Pump and Dump Examples

Here are some real-life examples of crypto pump and dump schemes:

Verge - In April 2018, the cryptocurrency Verge experienced a sudden price increase of over 300% in just a few hours. The price increase was caused by a group of individuals who coordinated a pump and dump scheme on social media platforms. The group created false hype around the cryptocurrency, which caused a massive influx of investors who were looking to get rich quickly. 

Soon after the scheme was executed, the value of the cryptocurrency dropped sharply, resulting in substantial losses for investors who failed to dispose of their holdings promptly.

Dogecoin - Dogecoin is a cryptocurrency that was created as a joke in 2013 but gained a significant following due to its popularity on social media. In 2021, a group of individuals on Reddit coordinated a pump and dump scheme on Dogecoin, causing its value to increase significantly in a very short span of time.

The group created a social media campaign that encouraged investors to buy and hold Dogecoin, which caused its value to skyrocket. However, as with all pump and dump schemes, the value of the cryptocurrency eventually plummeted, causing significant losses for investors who were not able to sell their holdings in time.

How to Spot Pump and Dump?

There are several warning signs that investors can look for to spot a pump and dump scheme -

High-pressure sales tactics - Fraudsters often use high-pressure sales tactics to convince investors to buy into a stock or crypto quickly before the price goes up. They may use language such as "this is a once-in-a-lifetime opportunity" or "you don't want to miss out on this."

Unsolicited investment advice - Be wary of unsolicited investment advice from people you don't know, especially if it comes in the form of an email or social media message. Fraudsters may pose as legitimate investment advisors or insiders and offer tips on assets that are "about to take off."

Huge price swings - If you see a stock that is experiencing huge price swings with no apparent reason, this could be a sign of a pump and dump scheme. 

Lack of information - If you can't find any information about a company or its products, this could be a red flag. Pump and dump fraudsters often create shell companies or use obscure assets to make it difficult for investors to do their due diligence.

Misleading information - Be skeptical of any information that seems too good to be true. Pump and dump fraudsters often make false or misleading statements about a company's financial health, products, or industry.

How to Avoid Pump and Dump Schemes?

Here are some tips for avoiding pump and dump investment scams:

Do your research - Before investing in any stock, crypto or other asset, do your research. Read the company's annual report, financial statements, and news articles about the company.

Be skeptical - If an investment opportunity seems too good to be true, it probably is. Be skeptical of high-pressure sales tactics, unsolicited investment advice, and promises of guaranteed returns.

Avoid small-cap cryptocurrencies or assets - Investors should be wary of investing in small-cap cryptocurrencies or assets, particularly those with low liquidity.

Use stop-loss orders - Investors can use stop-loss orders to automatically sell their holdings if the price of the cryptocurrency or assets falls below a certain level.

Diversify your portfolio - Don't put all your eggs in one basket. Diversify your portfolio by investing in a variety of stocks, bonds, cryptos and other assets. This will help minimize your risk and protect you from losses.

Use a reputable trading platform - When buying or selling assets, use a reputable trading platform only. Check the platform's credentials and make sure they are trusted, widely used and legally registered.

Is Pump and Dump illegal?

Yes, the pump and dump scheme is illegal as it involves the intentional manipulation of the price of assets through false or misleading information. This scheme is a violation of securities laws in many jurisdictions and can result in serious legal consequences for those who participate in it. 

In addition to legal repercussions, individuals who fall victim to the pump and dump scheme can suffer significant financial losses. It is essential for investors to be aware of the risks associated with this fraudulent activity and to exercise caution when investing in cryptocurrencies.

The Bottom Line

In conclusion, the pump and dump scheme is a fraudulent trading strategy that manipulates the price of financial assets by artificially inflating its value resulting in illegal profits for a select group of individuals. 

It is important for investors to be cautious, while making investment related decisions in the stocks, cryptos and digital assets. Since these assets can be volatile and unpredictable.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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How Much Money Do I Need to Start Crypto Trading?

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Cryptocurrency trading has revolutionized how people invest, allowing anyone with an internet connection to access global markets 24/7. But one of the most common questions beginners ask is: "How much money do I need to start trading crypto?"

The answer depends on your goals, risk tolerance, and the strategies you intend to use. In this article, we’ll explore how much you really need to get started, break down different trading approaches, and explain how platforms like Token Metrics can help you trade smarter with AI-driven insights—even with a small budget.

Understanding Crypto Trading: The Basics

Before determining how much money you need, it’s essential to understand what crypto trading involves. Cryptocurrency trading is the process of buying and selling digital assets like Bitcoin, Ethereum, and altcoins to profit from price movements. Unlike traditional stock markets, crypto markets:

  • Operate 24/7, offering constant trading opportunities.
  • Allow fractional ownership, meaning you can buy a small portion of a cryptocurrency instead of a whole coin.
  • Have low barriers to entry, enabling traders to start with minimal funds.

However, the volatile nature of crypto means your starting amount must align with your risk management plan.

How Much Money Do You Need to Start Crypto Trading?

There’s no single amount required to start trading crypto—it largely depends on your trading style, goals, and platform. Here’s a breakdown:

1. The Absolute Minimum: $10–$50

Most exchanges like Binance, Coinbase, and Kraken allow users to start trading with as little as $10–$50. This is a great entry point for beginners who want to learn the ropes without risking too much.

  • Pros:

    • Low financial commitment.
    • Great for testing strategies.
    • Less emotional stress compared to larger investments.

  • Cons:
    • Limited profit potential.
    • Transaction fees may eat into gains.

2. A Practical Starting Point: $250–$500

Many beginner traders find $250–$500 to be a sweet spot. This amount allows for diversification—spreading funds across multiple tokens—and gives you enough margin to experiment with different strategies.

  • Example:

    • $200 in Bitcoin or Ethereum (low-risk, high-liquidity assets).
    • $100–$200 in promising altcoins (higher growth potential).
    • $50–$100 reserved for short-term trades.

This amount balances risk and opportunity, helping you learn without overexposing yourself.

3. For Serious Traders: $1,000+

If your goal is to actively trade (day trading, swing trading, or building a diversified portfolio), starting with $1,000+ gives you more flexibility.

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    • Allows for better diversification across multiple crypto assets.
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Factors That Influence How Much You Should Start With

When deciding how much to invest, consider these factors:

1. Risk Tolerance

Crypto is volatile—price swings of 10–20% in a single day are common. Only invest what you can afford to lose.

2. Trading Goals

Are you aiming for quick profits (day trading), medium-term growth (swing trading), or long-term wealth (HODLing)? Your goals will dictate your starting amount.

3. Trading Strategy

Scalping or day trading requires more capital for frequent trades, while long-term investing can start with smaller amounts.

4. Fees

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Final Thoughts

So, how much money do you need to start crypto trading?
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Whether you’re starting small or diving in with a bigger budget, Token Metrics helps you trade confidently and build a strategy tailored to your goals.

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In 2025, crypto has matured into a multi‑trillion‑dollar market, attracting everyone from day traders to long‑term institutional investors. But not all approaches to crypto are the same.

If you’re new to digital assets, you might wonder: “What’s the difference between trading and investing in crypto?” Understanding the distinction will help you choose the strategy that matches your goals, risk tolerance, and time commitment.

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Crypto trading is the short‑term buying and selling of cryptocurrencies to profit from price fluctuations.

Timeframe:

  • Minutes to weeks. Traders enter and exit positions quickly.

Objective:

  • Profit from volatility. Traders capitalize on price swings rather than holding assets for the long term.

Approach:

  • Use technical analysis (TA), price charts, and AI signals to make quick decisions.

Common Trading Styles:

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  2. Swing Trading: Holding assets for days or weeks to capture short‑term trends.
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  4. Futures & Margin Trading: Using leverage for higher potential returns (and risk).

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What Is Crypto Investing?

Crypto investing is the long‑term holding of digital assets based on their growth potential.

Timeframe:

  • Months to years. Investors aim to benefit from long‑term appreciation.

Objective:

  • Accumulate wealth over time. Investors believe in the future of blockchain technology and hold through volatility.

Approach:

  • Focus on fundamental analysis (FA) — evaluating project teams, technology, tokenomics, and adoption potential.

Common Investing Strategies:

  1. HODLing: Holding strong assets like Bitcoin and Ethereum long‑term.
  2. Staking: Locking tokens (e.g., ETH, ADA) for passive income.
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  4. Narrative‑Driven Investing: Allocating capital to emerging sectors (AI tokens, real‑world assets).

Pro Tip:
Investors benefit from portfolio optimization tools like Token Metrics, which helps identify high‑potential projects and maintain balanced allocations.

Trading vs. Investing: Key Differences

‍

Which One Is Right for You?

Choose Trading If:

  • You enjoy fast‑paced decision‑making.
  • You can dedicate time to monitoring markets daily.
  • You’re comfortable with higher short‑term risk.

Choose Investing If:

  • You believe in crypto’s long‑term potential.
  • You prefer less active management.
  • You want to earn passive income (staking, yield farming).

Or Do Both:
Many crypto enthusiasts combine the two — holding long‑term assets like Bitcoin and Ethereum while trading smaller portions for short‑term gains.

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For Investors:

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Benefits of Trading

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  • Exciting: Appeals to those who enjoy active engagement.

Drawbacks:

  • Requires constant monitoring.
  • Higher emotional stress.
  • Greater risk of losses.

Benefits of Investing

  • Wealth Accumulation: Capture long‑term growth.
  • Less Time‑Intensive: No need for constant market tracking.
  • Passive Income: Earn from staking and yield farming.

Drawbacks:

  • Exposed to long‑term downturns.
  • Slower returns compared to active trading.

Practical Example: Combining Both

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How Token Metrics Helps:

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‍

Conclusion

The difference between trading and investing in crypto comes down to timeframes, goals, and risk tolerance.

  • Trading is for those who want to actively profit from volatility.
  • Investing is for those who aim for long‑term wealth accumulation.

No matter which approach you choose, Token Metrics — the leading AI crypto analysis, research, and trading platform — gives you the tools to succeed.

By combining AI‑powered insights, narrative detection, and portfolio optimization, Token Metrics helps both traders and investors make smarter, data‑driven decisions in 2025.

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Introduction: Why Choosing the Right Exchange Matters

In 2025, cryptocurrency trading is more accessible than ever, with hundreds of exchanges competing for your attention. But choosing the right exchange can make the difference between a smooth, profitable trading experience and one full of unnecessary risks, high fees, or limited features.

If you’re asking “Which cryptocurrency exchange should I use?”, this guide will help you compare the top platforms and explain how Token Metrics — the leading AI‑powered crypto analysis, research, and trading platform — can help you trade smarter no matter which exchange you choose.

Types of Cryptocurrency Exchanges

Before selecting an exchange, it’s important to understand your options:

1. Centralized Exchanges (CEXs):

  • Examples: Coinbase, Binance, Kraken, KuCoin
  • Pros: Easy to use, high liquidity, fiat on‑ramps.
  • Cons: Custodial (they hold your crypto), may require KYC (identity verification).

2. Decentralized Exchanges (DEXs):

  • Examples: Uniswap, SushiSwap, PancakeSwap
  • Pros: No intermediaries, you control your funds.
  • Cons: Requires a crypto wallet, higher learning curve, sometimes lower liquidity.

3. Hybrid Exchanges:

  • Combine the ease of CEXs with decentralization features (e.g., dYdX for derivatives).

Pro Tip: Beginners usually start with a trusted CEX, then gradually explore DEXs for more control and advanced opportunities.

Top Cryptocurrency Exchanges in 2025

Here are some of the leading exchanges to consider:

1. Coinbase — Best for Beginners

  • Why Use It: User‑friendly interface, strong security, regulated in multiple jurisdictions.
  • Best For: Buying crypto with fiat, basic spot trading.
  • Downside: Higher fees compared to other platforms.

2. Binance — Best for Global Traders

  • Why Use It: Low fees, extensive crypto listings, advanced trading features (futures, options).
  • Best For: Traders who want access to a wide range of coins and features.
  • Downside: Regulatory restrictions in some regions.

3. Kraken — Best for Security

  • Why Use It: Excellent reputation for security and transparency, futures trading available.
  • Best For: U.S. traders and those prioritizing safe trading.
  • Downside: Fewer listed altcoins compared to Binance.

4. Uniswap — Best Decentralized Option

  • Why Use It: Fully decentralized, thousands of tokens available.
  • Best For: Accessing early‑stage or niche tokens.
  • Downside: Requires a crypto wallet and understanding of Ethereum gas fees.

How to Choose the Best Exchange for You

When deciding which platform to use, consider:

  • Your Experience Level: Beginners might prefer Coinbase, while experienced traders may like Binance or DEXs.
  • Supported Tokens: Make sure your preferred coins are listed.
  • Trading Features: Do you need futures, staking, or DeFi access?
  • Fees & Limits: Check transaction costs and withdrawal fees.
  • Security: Look for exchanges with a strong track record and insurance options.

But What If You Could Trade Smarter on ANY Exchange?

Choosing an exchange is just the first step. To maximize profits, you need data‑driven insights, trend detection, and portfolio strategies — that’s where Token Metrics comes in.

Why Token Metrics Is Essential for Traders in 2025

No matter which exchange you choose, Token Metrics empowers you to trade smarter with AI‑powered crypto analysis, research, and trading tools.

Here’s how:

  • AI‑Generated Coin Ratings: Analyze over 80 data points per token (fundamentals, technicals, sentiment, on‑chain activity).
  • Narrative Detection: Identify emerging market narratives (AI coins, DeFi 2.0, Layer 2 scaling) before they trend.
  • Portfolio Optimization: Build a custom trading portfolio aligned with your risk tolerance and goals.
  • Real‑Time Alerts: Get notified when coins hit your target prices or show bullish/bearish momentum.
  • Exchange‑Agnostic Tools: Use Token Metrics to guide trading decisions on Coinbase, Binance, Uniswap, and more.

In short: Token Metrics isn’t an exchange — it’s your personal AI crypto research assistant.

Example: Using Token Metrics + Your Exchange

Let’s say you trade on Binance:

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  2. Monitor Narratives: Spot trending sectors (e.g., AI tokens) with real‑time updates.
  3. Optimize Your Portfolio: Adjust allocations based on AI‑driven insights.
  4. Execute Trades: Use Binance for execution, guided by data from Token Metrics.

This combination lets you trade like a pro without guesswork.

Security Tip: Keep Your Crypto Safe

No matter which exchange you choose:

  • Enable 2FA: Protect your accounts from unauthorized access.
  • Use Hardware Wallets: Store long‑term holdings offline (Ledger, Trezor).
  • Don’t Leave All Funds on an Exchange: Exchanges can be targets for hacks.

Beginner Mistakes to Avoid

  • Choosing an exchange based only on hype: Always prioritize security and features over popularity.
  • Ignoring fees: Small transaction costs can add up.
  • Not using analytics tools: Trading without research increases risk — use Token Metrics to make informed decisions.

Conclusion

So, which cryptocurrency exchange should you use?

  • If you’re a beginner, Coinbase offers simplicity.
  • If you’re an active trader, Binance provides the most features.
  • If you want decentralization, Uniswap is a top choice.

But remember — the exchange is only part of the equation.

To trade profitably in 2025, pair your chosen exchange with Token Metrics — the ultimate AI‑powered crypto research, analysis, and trading platform.

Whether you’re buying your first Bitcoin or trading advanced altcoins, Token Metrics helps you cut through noise, detect trends early, and make smarter, data‑driven decisions.

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