Crypto Basics

Role of AI in Crypto Industry - Benefits, Risks and Uses

Learn everything about the role of artificial intelligence (AI) in the crypto industry and its uses in this descriptive guide.
Token Metrics Team
8 Minutes
MIN

Artificial intelligence (AI) has become a buzzword in various industries, and the crypto industry is not an exception. AI is playing a vital role in the crypto industry by enhancing the efficiency, security, and transparency of various processes.

The crypto industry is experiencing a paradigm shift in the way it operates due to AI's advancements. To begin, it's essential to comprehend the significance of Artificial Intelligence (AI) in the world of cryptocurrencies. So let's start..

Importance of AI in Crypto Industry

In order to understand the importance of AI, we need to explore the various applications of AI in the crypto industry, including trading, fraud detection, security, and governance. We will also examine the impact of AI on the crypto industry and how it is transforming the future of finance.

Artificial intelligence in Trading

AI is revolutionizing the way trading is done in the crypto industry. With its advanced algorithms, AI can analyze vast amounts of data, identify trends, and predict market movements. This capability is crucial in a fast-paced market like the crypto industry, where timing is everything.

Moreover, AI can execute trades automatically based on predefined criteria, which can save traders a significant amount of time and effort. This automation eliminates human error, increases trading efficiency, and reduces the risk of losses.

Artificial intelligence in Fraud Detection

The crypto industry has faced several fraud cases in the past, which have raised concerns about its security. However, AI can help detect and prevent fraud in the industry. AI can analyze data from various sources, including social media, to identify fraudulent activities and alert the relevant authorities.

Additionally, AI can help prevent money laundering by tracking the movement of funds across the blockchain network. This capability can enhance the industry's transparency and make it more attractive to investors.

Artificial intelligence in Security

AI can also play a vital role in the security of the crypto industry. With its advanced algorithms, AI can identify and prevent cyber attacks, which have become increasingly common in the industry. AI can also detect vulnerabilities in the blockchain network and suggest ways to fix them.

Moreover, AI can help prevent hacking attempts by analyzing user behavior and identifying suspicious activities. This capability can enhance the security of the industry and protect investors' funds.

Artificial intelligence in Governance

AI can also improve the governance of the crypto industry. With its ability to analyze data and identify patterns, AI can help regulators identify potential risks and take necessary actions. AI can also help regulators develop policies and regulations that are more effective and efficient.

Moreover, AI can enhance the transparency of the industry by analyzing data on blockchain networks and providing insights into how they operate. This transparency can increase trust in the industry and attract more investors.

Benefits of Using AI in Crypto Trading

The use of AI in cryptocurrency trading has been increasing over the years due to its ability to analyze vast amounts of data, detect patterns, and make predictions. Let's explore some of the benefits of using AI in cryptocurrency trading.

1. Improved Efficiency‍

One of the most significant benefits of using AI in cryptocurrency trading is improved efficiency. AI can analyze large amounts of data from various sources in real-time, making it easier to identify profitable trades.

This capability saves traders a significant amount of time and effort by automating the trading process. Traders can also set specific criteria for trading, and the AI can execute trades automatically based on those criteria.

2. Accurate Market Predictions

AI has the ability to analyze vast amounts of data and detect patterns that are difficult for humans to see. This capability enables AI to make accurate price predictions about the future movement of cryptocurrencies. With its advanced algorithms, AI can analyze market trends and historical data to identify potential price movements.

3. Reduced Risk of Losses

By using AI, traders can reduce the risk of losses. AI can detect potential risks and help traders make informed decisions about when to buy or sell cryptocurrencies. AI can also execute trades automatically based on predefined criteria, which eliminates human error and reduces the risk of losses.

4. Improved Security

AI can also improve the security of cryptocurrency trading. With its advanced algorithms, AI can detect potential cyber attacks and protect traders' funds from being stolen. AI can also identify vulnerabilities in the blockchain network and suggest ways to fix them.

5. Increased Transparency

AI can increase transparency in cryptocurrency trading by analyzing data on the blockchain network. This capability enables traders to see how cryptocurrencies are moving and who is trading them. Increased transparency can enhance trust in the industry and attract more investors.

6. Enhanced Trading Strategies

AI can also enhance trading strategies by providing insights into market trends and identifying profitable trades. Traders can use this information to adjust their trading strategies and make more informed decisions. AI can also analyze the trading behavior of other traders and provide insights into how they are trading.

Risks associated with using AI in crypto

While using artificial intelligence (AI) in cryptocurrency trading has numerous benefits, it is not without risks. Lets see some of the risks associated with using AI in the crypto industry.

1. Over-reliance on AI

One of the most significant risks associated with using AI in cryptocurrency trading is over-reliance on AI. While AI can help traders make informed decisions, it is not infallible. Traders who rely solely on AI may miss critical market movements and make poor trading decisions. It is essential to use AI as a tool to aid in trading decisions, rather than relying entirely on it.

2. Limited Training Data

AI requires vast amounts of data to train its algorithms and make accurate predictions. However, the cryptocurrency industry is relatively new, and there is limited historical data available. This limitation can lead to inaccuracies in AI predictions, which can result in significant losses for traders.

3. Black Box Problem

Another risk associated with using AI in cryptocurrency trading is the black box problem. AI algorithms are often complex, and it can be challenging to understand how they arrive at their predictions. This lack of transparency can make it difficult for traders to trust AI decisions and make informed decisions about their trades.

4. Cybersecurity Risks

AI technology is still new and some systems are vulnerable to cyber attacks, which can compromise the security of traders' funds. Hackers can exploit vulnerabilities in AI algorithms to manipulate trades or steal funds. It is essential to implement robust cybersecurity measures to protect against these risks.

5. Bias in Algorithms

AI algorithms can be biased based on the data they are trained on. If the data is biased, the AI algorithm will make biased predictions, which can result in significant losses for traders. It is crucial to ensure that AI algorithms are trained on unbiased data to avoid this risk.

6. Regulatory Risks

The use of AI in cryptocurrency trading is a relatively new concept, and there is limited regulation surrounding its use. Traders who use AI may be subject to regulatory risks if they violate laws or regulations. It is essential to stay up to date on regulatory developments and ensure that AI systems comply with relevant laws and regulations.

Uses of AI in Crypto Space

Artificial intelligence (AI) has numerous uses in the field of cryptocurrency industry. The most significant use of AI in cryptocurrency space is for research and analysis. AI is used by many investors and traders for predicting market trends and making informed investment decisions. 

Machine learning algorithms can analyze vast amounts of data, including historical crypto price, market cap, trends, volume and many more data points to identify patterns and correlations that may indicate future price movements.

These are few common uses of AI in the crypto space - 

  • Cryptocurrency Market Analysis
  • Accurate Crypto Market Predictions
  • Crypto Market Sentiment Analysis 
  • Automated Crypto Trading Strategies
  • Monetizing Crypto Insights

One best example is Token Metrics itself, We utilize AI's capabilities to deliver high-performance analytics and precise data solutions to users. At Token Metrics, we integrate AI technology and human expertise into our products to provide accurate and reliable market analysis to our users. 

By leveraging AI algorithms, we can process and analyze vast amounts of data efficiently, allowing us to deliver insights and price predictions that aid users in making informed investment decisions. To learn more about the Token Metrics platform, head over to app.tokenmetrics.com and register now. 

The future of AI in Crypto Space

The future of AI in the crypto space is incredibly promising, as the technology continues to evolve and become more sophisticated. One area where AI is expected to make significant strides is in predicting market trends and analyzing large amounts of data quickly and accurately. 

As the crypto market becomes increasingly complex, AI will play a crucial role in identifying trends and patterns that human analysts may miss. AI-powered chatbots and virtual assistants will also become more prevalent, providing data backed suggestions on investment and support to traders and investors. 

Overall, the future of AI in the crypto space is exciting, and it is expected to revolutionize the way investors and traders approach the market.

Conclusion

In conclusion, AI is playing a vital role in the crypto industry by enhancing its efficiency, security, and transparency. AI is transforming the way trading is done, detecting and preventing fraud, improving security, and enhancing governance. The crypto industry is experiencing a paradigm shift in the way it operates due to AI's advancements, and the future looks bright.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Recent Posts

Crypto Basics

How Do Taxes Work for Crypto Trading?

Token Metrics Team
5 min
MIN

Cryptocurrency trading can be exciting and profitable, but one thing many traders overlook is taxation. Whether you’re buying Bitcoin, trading altcoins, or earning staking rewards, your activities can create taxable events—and failure to report them properly can lead to hefty penalties.

If you’ve been wondering, “How do taxes work for crypto trading?”, this guide breaks it all down. We’ll explain how crypto taxes work, the most common taxable events, and how Token Metrics can help you make smarter, tax-conscious trading decisions.

Are Cryptocurrencies Taxed?

Yes. In most countries, cryptocurrencies are treated as property, not currency, for tax purposes. This means:

  • Buying crypto with fiat (e.g., USD → BTC) is not taxable by itself.

  • Selling, swapping, or spending crypto is a taxable event.

  • Earning crypto (through staking, mining, or airdrops) is taxable income.

While tax laws vary by country, the principle is the same: any gain or income from crypto is subject to taxation.

Common Taxable Events in Crypto

To manage your taxes effectively, you need to know what counts as a taxable event.

1. Selling Crypto for Fiat

If you sell Bitcoin, Ethereum, or any other crypto for fiat currency, you must report capital gains or losses.

Example:

  • You bought 1 BTC for $20,000 and sold it for $40,000.

  • Your capital gain is $20,000—which is taxable.

2. Trading One Crypto for Another

Swapping one crypto for another (e.g., BTC → ETH) is also a taxable event.

Why?

  • You’re considered to have “sold” BTC at its fair market value and “bought” ETH.

3. Spending Crypto on Goods or Services

Using crypto to buy a car, laptop, or coffee? That’s a taxable event too.

Example:

  • You bought 1 ETH at $1,000.

  • You used it to buy goods when ETH was worth $2,000.

  • The $1,000 gain is taxable.

4. Earning Crypto

  • Staking & Mining Rewards: Counted as ordinary income at the time you receive them.

  • Airdrops & Hard Forks: The value at the time you receive them is taxable income.

5. DeFi & NFT Transactions

DeFi activities like yield farming, lending, or NFT trading may also trigger complex taxable events depending on jurisdiction.

Capital Gains: Short-Term vs. Long-Term

When you sell crypto, your profit is classified as a capital gain—either short-term or long-term.

  • Short-Term Gains:


    • Assets held less than 12 months.

    • Taxed at your ordinary income tax rate (higher).

  • Long-Term Gains:


    • Assets held more than 12 months.

    • Taxed at reduced capital gains rates (in many jurisdictions).

Pro Tip: Holding crypto for at least a year can significantly lower your tax burden.

How to Calculate Your Crypto Taxes

Step 1: Track Every Transaction

Record:

  • Date & time of the trade.

  • Type of transaction (buy, sell, swap).

  • Amount & value in fiat currency.

  • Fees paid.

Step 2: Determine Cost Basis

Your cost basis is how much you paid for the asset (including fees).

Step 3: Calculate Gains/Losses

Subtract your cost basis from the selling price:

  • Profit = Taxable gain

  • Loss = Tax-deductible (in some countries).

Step 4: Report Income

Report staking, mining, and airdrop rewards as ordinary income at their market value when received.

How Token Metrics Helps with Tax-Efficient Trading

Staying compliant doesn’t just mean reporting correctly—it means trading smartly to reduce your tax burden. That’s where Token Metrics can help.

1. AI-Powered Portfolio Tracking

Track all your crypto holdings across exchanges and wallets, making tax reporting easier.

2. Long-Term vs. Short-Term Insights

Use Investor Grades to identify cryptos worth holding long-term, reducing your tax liability on gains.

3. Strategic Trade Timing

Get AI-powered trading signals to make smarter decisions on when to sell—balancing profits and taxes.

4. Narrative Tracking

Spot emerging narratives (AI tokens, DeFi trends) early, allowing you to plan tax-friendly entries and exits.

Strategies to Minimize Crypto Taxes

  1. Hold for Over a Year: Qualify for long-term capital gains rates.

  2. Harvest Losses: Sell underperforming assets to offset taxable gains.

  3. Use Tax-Friendly Accounts: Some countries allow crypto investments in tax-advantaged accounts.

  4. Gift Crypto: In certain jurisdictions, gifting crypto can reduce tax exposure.

  5. Use AI for Smart Exits: Token Metrics can help you plan trades strategically to minimize taxable events.

Common Mistakes to Avoid

  • Not tracking transactions: Without records, you can’t calculate accurate gains/losses.

  • Ignoring swaps: Trading crypto-to-crypto is still taxable.

  • Forgetting airdrops/staking rewards: These are considered income at receipt.

  • Panic-selling without strategy: Leads to high taxes and missed opportunities.

Global Variations in Crypto Taxes

Tax treatment varies by country:

  • U.S.: IRS treats crypto as property.

  • UK: HMRC applies Capital Gains Tax on disposals.

  • Australia: ATO taxes crypto as property.

  • EU: Policies vary by member state but generally treat crypto as assets.

Always consult a crypto tax professional for advice in your jurisdiction.

Practical Example

Let’s say you:

  • Bought 2 ETH at $1,500 each ($3,000 total).

  • Sold 1 ETH at $3,000.

  • Your gain: $1,500 (minus fees).

  • If you held for over a year, you pay long-term capital gains tax. If not, it’s short-term at a higher rate.

With Token Metrics, you could track purchase dates and AI signals to time your exit strategically—potentially saving on taxes.

Final Thoughts

So, how do taxes work for crypto trading?

  • Selling, swapping, and spending crypto are taxable events.

  • Staking, mining, and airdrops are taxed as income.

  • Holding for over a year often reduces your tax bill.

The key to staying compliant and minimizing taxes is tracking transactions, planning trades strategically, and using the right tools.

That’s where Token Metrics helps. With AI-driven portfolio tracking, tax-efficient trading insights, and market analytics, Token Metrics empowers you to trade smarter, reduce taxable events, and keep more of your profits.

Don’t just trade crypto—trade tax-smart.

Research

What Are Limit Orders vs. Market Orders?

Token Metrics Team
8 min
MIN

When you trade cryptocurrency, you’ll come across different types of orders—market orders and limit orders being the two most common. Understanding how they work is essential for controlling your entry and exit points, minimizing slippage, and making better trading decisions.

If you’ve ever wondered, “What’s the difference between limit orders and market orders?”, you’re in the right place. This guide will break it down in detail, explain when to use each, and show how Token Metrics helps you execute smarter trades with AI-powered insights.

What Is a Market Order?

A market order is the simplest type of trade. It tells an exchange:

“Buy or sell this cryptocurrency at the best available price right now.”

How It Works:

  • When you place a market order to buy, the system instantly matches you with sellers at the lowest available price.

  • When you place a market order to sell, it instantly matches you with buyers at the highest available price.

Advantages of Market Orders:

  1. Instant Execution: Your trade goes through immediately.

  2. Simplicity: Perfect for beginners who want fast transactions.

  3. Useful in High-Volatility Conditions: If you need to enter or exit a trade quickly, market orders are your best bet.

Disadvantages of Market Orders:

  1. Slippage: If liquidity is low or the market moves quickly, you might pay more (or receive less) than expected.

  2. No Price Control: You accept whatever price the market offers at that moment.

Example:
If Bitcoin is trading at $40,000 and you place a market order for 1 BTC, you may end up paying $40,050 if the price moves up in the milliseconds it takes to execute your trade.

What Is a Limit Order?

A limit order gives you more control. It tells an exchange:

“Buy or sell this cryptocurrency at this specific price (or better).”

How It Works:

  • When you place a buy limit order, you set the maximum price you’re willing to pay.

  • When you place a sell limit order, you set the minimum price you’re willing to accept.

  • The order stays open until the market reaches your price—or until you cancel it.

Advantages of Limit Orders:

  1. Price Control: You won’t pay more (or sell for less) than your chosen price.

  2. Better for Planning: Ideal for setting up trades without constantly watching the market.

  3. Lower Fees: Some exchanges offer lower “maker” fees for limit orders since they add liquidity.

Disadvantages of Limit Orders:

  1. No Guarantee of Execution: If the market doesn’t reach your price, your order won’t go through.

  2. Slower Execution: Not suitable for urgent trades in fast-moving markets.

Example:
If Bitcoin is trading at $40,000, you could set a buy limit order at $39,500. If the price dips to that level, your order fills. If it doesn’t, you won’t buy.

Limit Orders vs. Market Orders: Key Differences

When Should You Use Market Orders?

Market orders are best when:

  • You need speed: Entering or exiting a trade quickly.

  • The market is highly liquid: For large-cap coins like Bitcoin and Ethereum, slippage is minimal.

  • News-based trading: When reacting to breaking news or sudden price surges.

When Should You Use Limit Orders?

Limit orders are best when:

  • You want price control: Setting entries at discount levels or selling at specific profit targets.

  • You’re trading low-liquidity coins: Prevents overpaying due to slippage.

  • You’re building a strategy: Setting multiple entries and exits without active monitoring.

How Token Metrics Helps You Use Market & Limit Orders Effectively

Placing orders is one thing—placing them at the right time is what makes you profitable. That’s where Token Metrics helps.

1. AI-Powered Trading Signals

Get real-time bullish and bearish alerts based on 80+ technical indicators, helping you know when to execute market or limit orders for maximum efficiency.

2. Trader & Investor Grades

Use Trader Grades for short-term trading opportunities (perfect for market orders) and Investor Grades for long-term accumulation (ideal for limit orders).

3. Narrative Tracking

Our AI identifies emerging narratives—like AI tokens or DeFi plays—so you can strategically place limit orders before trends take off.

4. AI-Managed Indices

Don’t want to place manual orders? Token Metrics’ AI-managed portfolios automatically rebalance based on market conditions, helping you avoid constant order management.

Practical Example: Combining Both Orders

Imagine you’re trading Ethereum (ETH):

  • Step 1: Token Metrics issues a bullish signal at $2,400, projecting a potential breakout.

  • Step 2: You place a market order to enter quickly at $2,400 to catch the momentum.

  • Step 3: You set a limit sell order at $2,700 to automatically secure profits without monitoring the chart.

This combination allows you to enter fast and exit smart—with less emotional stress.

Advanced Tips for Using Limit & Market Orders

  1. Use Stop-Limit Orders: Combine stop-loss and limit functions to protect against big losses.

  2. Layer Your Limit Orders: Place multiple buy/sell limits at different price levels for better cost averaging.

  3. Avoid Market Orders on Illiquid Coins: Slippage can cost you significantly.

  4. Use AI for Timing: Token Metrics helps you time entries and exits—so you’re not just placing random orders.

Final Thoughts

So, what’s the difference between limit orders and market orders?

  • Market orders are for speed—you get the trade done instantly at the best available price.

  • Limit orders are for control—you set the exact price you want to buy or sell.

The key is knowing when to use each—and using data-driven insights to make those decisions.

That’s where Token Metrics gives you an edge. With AI-powered trading signals, narrative tracking, and automated portfolio tools, Token Metrics helps you decide when to use market vs. limit orders, so you can trade confidently and profitably.

In crypto trading, timing is everything—and Token Metrics makes timing smarter.

Research

How Do I Manage Risk in Crypto Trading?

Token Metrics Team
8 min
MIN

Cryptocurrency trading can be highly profitable—but it’s also one of the riskiest markets in the world. Prices can swing wildly in seconds, projects can collapse overnight, and emotional decisions often lead to costly mistakes.

If you want to survive (and thrive) in crypto trading, you must learn how to manage risk effectively. In this guide, we’ll break down why risk management is critical, the top strategies to protect your capital, and how Token Metrics can help you trade smarter, safer, and with more confidence using AI-driven insights.

Why Risk Management Is Non-Negotiable in Crypto

In traditional markets, a 5% price movement is big news. In crypto? Daily moves of 10–20% are normal.

  • High volatility: Crypto is more speculative than stocks or forex.
  • Unregulated space: Scams and market manipulation are more common.
  • Emotional trading: Fear and FOMO lead to poor decisions.

Without a solid risk management plan, even experienced traders can lose everything.

Top Risk Management Strategies for Crypto Trading

1. Only Invest What You Can Afford to Lose

This is rule number one.

  • Never invest rent, emergency savings, or money you can’t afford to lose.
  • Treat crypto like a high-risk asset class—because it is.

2. Diversify Your Portfolio

Don’t put all your funds into one token.

  • Spread across different coins & sectors: Bitcoin, Ethereum, AI tokens, DeFi, etc.
  • Balance risk levels: Mix large-cap coins with small-cap moonshots.

How Token Metrics Helps:
Use AI-driven indices to build a diversified, auto-rebalanced portfolio aligned with your risk tolerance.

3. Use Stop-Loss Orders

Set stop-loss levels to automatically sell if prices fall below a certain threshold.

  • Prevents small losses from becoming catastrophic.
  • Helps maintain discipline during market dips.

Pro Tip: Place stops at strategic support levels, not random round numbers.

4. Size Your Positions Properly

Don’t go “all-in” on one trade.

  • Position sizing ensures no single trade wipes out your portfolio.
  • A common rule: risk 1–2% of your capital per trade.

5. Avoid Overleveraging

Leverage amplifies gains—but also losses.

  • Start with low or no leverage until you’re experienced.
  • High leverage trading can lead to instant liquidation in volatile markets.

6. Keep Emotions in Check

Fear, greed, and FOMO (fear of missing out) destroy portfolios.

  • Stick to your strategy.
  • Don’t chase pumps or panic-sell during dips.

How Token Metrics Helps:
Our AI-powered bullish and bearish signals take emotions out of trading by giving you data-backed entry and exit points.

7. Stay Informed

Markets move on news—regulations, partnerships, or even tweets.

  • Follow credible sources for updates.
  • Use narrative tracking to spot market-shifting trends early.

How Token Metrics Helps:
Our AI tracks emerging narratives (e.g., AI tokens, DeFi, RWAs), so you can adjust positions before the crowd reacts.

8. Use Risk/Reward Ratios

Before entering a trade, ask:

  • Is the potential reward worth the risk?
  • Aim for at least a 2:1 or 3:1 reward-to-risk ratio.

9. Practice Secure Asset Storage

Risk management isn’t just about trades—it’s also about keeping your crypto safe.

  • Use hardware wallets for long-term holdings.
  • Enable 2FA on exchanges.

10. Review & Adjust Your Strategy

Markets evolve—your plan should too.

  • Track your wins and losses.
  • Optimize your strategy using performance data.

How Token Metrics Helps You Manage Risk

Token Metrics isn’t just a research platform—it’s an AI-powered risk management assistant.

1. AI-Powered Trade Insights

Get real-time bullish and bearish signals to time entries and exits more effectively—reducing impulsive trades.

2. Trader & Investor Grades

Quickly assess tokens for short-term trading potential (Trader Grade) or long-term viability (Investor Grade)—helping you avoid high-risk projects.

3. AI-Managed Indices

Use auto-rebalanced AI indices to maintain diversification and reduce risk exposure.

4. Moonshot Finder

Interested in high-risk, high-reward tokens? Our Moonshot Finder filters low-cap projects using AI, helping you avoid scams and rug pulls.

5. Narrative Detection

Our AI tracks emerging narratives so you can anticipate market movements early—reducing exposure to collapsing trends.

Example: Risk Management Using Token Metrics

Imagine you want to invest $5,000 in crypto:

  • Without Token Metrics: You randomly choose 3 coins based on hype and YouTube videos. Two collapse, and your portfolio drops 50%.

  • With Token Metrics: You build a diversified AI-managed index of large-cap and promising small-cap tokens, use stop-loss levels, and set alerts for bullish/bearish signals. Your portfolio drops only 10% in a downturn—saving thousands.

This is how data-driven trading transforms risk into opportunity.

Practical Risk Management Checklist

  1. Never invest more than you can afford to lose.

  2. Diversify across coins and sectors.

  3. Use stop-loss orders to cap losses.

  4. Avoid overleveraging at all costs.

  5. Set realistic reward-to-risk ratios (2:1 or better).

  6. Use AI-powered tools like Token Metrics for smarter trades.

  7. Stay informed about news and emerging narratives.

  8. Secure your assets with hardware wallets and 2FA.

  9. Track and adjust your trading strategy regularly.

  10. Trade with logic, not emotions.

Final Thoughts

So, how do you manage risk in crypto trading? It’s about balancing your portfolio, using smart tools, and staying disciplined.

While volatility is unavoidable, you can control how much you’re exposed to it. With Token Metrics, you gain AI-powered insights, trade signals, and portfolio tools that help you reduce risks while maximizing opportunities.

In crypto, it’s not just about making profits—it’s about keeping them.

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