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Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
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The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Recent Posts

Research

APIs Explained: How Interfaces Power Modern Apps

Token Metrics Team
5

Every modern app, website, or AI agent depends on a set of invisible connectors that move data and commands between systems. These connectors—APIs—define how software talks to software. This post breaks down what an API is, how different API styles work, why they matter in crypto and AI, and practical steps to evaluate and use APIs responsibly.

What is an API?

An API (application programming interface) is a formalized set of rules and specifications that lets one software component interact with another. Rather than exposing internal code or databases, an API provides a defined surface: endpoints, request formats, response schemas, and error codes. Think of it as a contract between systems: you ask for data or an action in a specified way, and the provider responds in a predictable format.

APIs reduce friction when integrating services. They standardize access to functionality (like payment processing, identity verification, or market data) so developers can build on top of existing systems instead of reinventing core features. Because APIs abstract complexity, they enable modular design, encourage reusability, and accelerate development cycles.

How APIs work — technical overview

At a technical level, APIs expose endpoints over transport protocols (commonly HTTPS). Clients send requests—often with authentication tokens, query parameters, and request bodies—and servers return structured responses (JSON or XML). Key architectural patterns include:

  • REST: Resource-oriented, uses standard HTTP verbs (GET, POST, PUT, DELETE), and typically returns JSON. It's simple and cache-friendly.
  • GraphQL: A query language that lets clients request exactly the fields they need, minimizing over-fetching.
  • WebSocket / Streaming APIs: Persistent connections for real-time data push, useful for live feeds and low-latency updates.
  • RPC / gRPC: Procedure-call style with strong typing and high performance, common in internal microservices.

Operationally, important supporting features include rate limits, API keys or OAuth for authentication, versioning strategies, and standardized error handling. Observability—metrics, logging, and tracing—is critical to diagnose integration issues and ensure reliability.

APIs in crypto and AI — practical examples

In crypto ecosystems, APIs provide price feeds, historical market data, on-chain metrics, wallet services, and order execution. For AI-driven agents, APIs enable access to compute, models, and third-party signals. Example uses:

  • Fetching real-time and historical price data to power dashboards and analytics.
  • Querying on-chain explorers for transaction and address activity for compliance or research.
  • Integrating identity or KYC providers to verify users without handling sensitive documents directly.
  • Calling AI model APIs to generate embeddings, summaries, or predictions used by downstream workflows.

Tools that combine market data, on-chain insights, and AI-driven analysis can streamline research workflows. For example, AI research platforms and data APIs help synthesize signals and surface trends faster. When referencing such platforms in research or product development, it is best practice to evaluate their documentation, data sources, and rate limits carefully. One example of an AI research offering is Token Metrics, which illustrates how analytics and model-driven insights can be presented via a service interface.

Choosing & using APIs: a research checklist

When evaluating an API for a project, consider these practical criteria:

  1. Documentation quality: Clear examples, SDKs, response schemas, and error cases reduce integration time.
  2. Data provenance: Understand sources, update frequency, and any aggregation or normalization applied.
  3. Authentication & permissions: Which auth methods are supported? Can access be scoped and rotated?
  4. Rate limits & pricing: Are limits suitable for your expected throughput, and is pricing predictable?
  5. Latency & uptime SLAs: Critical for real-time systems; check historical status and monitoring APIs.
  6. Security practices: Encryption in transit, secure storage of keys, and breach disclosure policies.
  7. Versioning & backward compatibility: How does the provider manage breaking changes?

Implementation tips: sandbox first, validate edge cases (timeouts, partial responses), and build exponential backoff for retries. For production systems, segregate API keys by environment and rotate credentials regularly.

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FAQ: What is an API?

Q: What is the difference between an API and a web service?
A: A web service is a type of API accessed over a network using web protocols. APIs can be broader, including libraries and OS-level interfaces; web services are specifically networked services.

FAQ: How do APIs secure communication?

Q: How are APIs secured?
A: Common methods include HTTPS for encryption, API keys or OAuth for authentication, scopes to limit access, and rate limiting to reduce abuse. Proper key management and least-privilege access are essential.

FAQ: REST vs GraphQL — when to use which?

Q: When is REST preferable to GraphQL?
A: REST is simple and widely supported—good for standardized CRUD operations and caching. GraphQL excels when clients need flexible queries and want to minimize over-fetching, but it adds complexity on the server side.

FAQ: Can APIs be used for crypto trading?

Q: Are APIs used to place trades?
A: Many exchange APIs allow programmatic order placement, market data retrieval, and account management. Using them requires careful handling of authentication, error states, and adherence to exchange rate limits and terms of service.

FAQ: How to evaluate an API for a project?

Q: What steps help evaluate an API?
A: Review docs, test a sandbox, verify data lineage and SLA, estimate costs at scale, and ensure the provider follows security and versioning best practices before integrating.

Disclaimer

This article is educational and informational only. It does not constitute investment advice, trading recommendations, or endorsements of any specific products or services. Always perform your own due diligence and comply with applicable laws and platform terms when using APIs or building systems that interact with financial markets.

Research

APIs Explained: How They Work and Why They Matter

Token Metrics Team
5

APIs power modern software: they let apps talk to each other, enable data sharing, and underpin many AI and crypto services. Whether you use a weather widget, connect to a payment gateway, or build an AI agent that queries market data, understanding what an API is will make you a smarter builder and researcher.

What is an API? A concise definition

An API, or application programming interface, is a set of rules and contracts that lets one software component request services or data from another. Think of an API as a menu at a restaurant: it lists operations you can ask for (endpoints), the inputs required (parameters), and the outputs you’ll receive (responses). The menu hides the kitchen’s complexity while enabling reliable interactions.

At a technical level, APIs define:

  • Endpoints: addressable paths (e.g., /v1/price) that expose functionality.
  • Methods: actions (GET, POST, PUT, DELETE) that describe intent.
  • Payloads and formats: how data is sent and returned (JSON, XML, protobuf).
  • Authentication and rate limits: controls that protect providers and consumers.

How APIs work: protocols, formats, and patterns

APIs come in many flavors, but several common patterns and technologies recur. HTTP-based REST APIs are ubiquitous: clients send HTTP requests to endpoints, and servers return structured responses. GraphQL provides a flexible query language so clients request exactly the data they need. gRPC and protobuf offer high-performance binary protocols suited for internal systems.

Key technical considerations include:

  • Authentication: API keys, OAuth 2.0, and signed requests verify identity.
  • Data formats: JSON is common for public APIs; compact formats (protobuf) are used for efficiency.
  • Versioning: /v1/, /v2/ patterns prevent breaking changes for consumers.
  • Error handling: HTTP status codes and descriptive error bodies aid debugging.

From a user perspective, well-designed APIs are predictable, documented, and testable. Tools like Postman, curl, and OpenAPI (Swagger) specs help developers explore capabilities and simulate workflows before writing production code.

Types of APIs and common use cases

APIs fall into categories by audience and purpose: public (open) APIs available to external developers, partner APIs for trusted integrations, and private/internal APIs for microservices inside an organization. Use cases span virtually every industry:

  • Web and mobile apps: fetch user data, manage authentication, or render dynamic content.
  • Payments and identity: integrate payment processors or single-sign-on providers.
  • AI and data services: call model inference endpoints, fetch embeddings, or retrieve labeled datasets.
  • Crypto and Web3: query blockchain state, streaming market data, or execute on-chain reads via node and indexer APIs.

For crypto developers, specialized endpoints like on-chain transaction lookups, token metadata, and real-time price feeds are common. Choosing the right API type and provider depends on latency, data freshness, cost, and reliability requirements.

How to evaluate and use an API effectively

Selecting an API is a mix of technical and operational checks. Use a framework to compare candidates across functionality, quality, and governance:

  1. Functional fit: Does the API expose the endpoints and data shapes you need? Can it filter, paginate, or aggregate appropriately?
  2. Performance: Measure latency, throughput, and SLA guarantees. For real-time systems, prefer providers with streaming or websocket options.
  3. Data quality & provenance: Verify how data is sourced and updated. For analytical work, consistent timestamps and clear versioning are critical.
  4. Security & compliance: Check authentication methods, encryption in transit, and data-handling policies.
  5. Cost & rate limits: Understand pricing tiers, request quotas, and backoff strategies.
  6. Documentation & community: Good docs, SDKs, and examples reduce integration time and maintenance risk.

When building prototypes, use sandbox or free tiers to validate assumptions. Instrument usage with logging and observability so you can detect schema changes or degraded data quality quickly. For AI agents, prefer APIs that return structured, consistent responses to reduce post-processing needs.

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FAQ — What is an API?

An API is a contract that allows software components to interact. It specifies endpoints, request formats, authentication, and expected responses so different systems can communicate reliably.

How do I start using an API?

Begin by reading the provider’s documentation, obtain any required credentials (API key or OAuth token), and make simple test calls with curl or Postman. Use SDKs if available to accelerate development.

What’s the difference between REST and GraphQL?

REST exposes fixed endpoints returning predefined data structures, while GraphQL lets clients query for exactly the fields they need. REST is simple and cache-friendly; GraphQL provides flexibility at the cost of more complex server logic.

Are APIs secure to use for sensitive data?

APIs can be secure if they use strong authentication (OAuth, signed requests), TLS encryption, access controls, and proper rate limiting. Review the provider’s security practices and compliance certifications for sensitive use cases.

How are APIs used with AI and agents?

AI systems call APIs to fetch data, request model inferences, or enrich contexts. Stable, well-documented APIs with predictable schemas reduce the need for complex parsing and improve reliability of AI agents.

Disclaimer

This article is for educational purposes only. It explains technical concepts and evaluation frameworks but is not investment advice or a recommendation to use any specific API for financial decisions. Always review terms of service and data governance policies before integrating third-party APIs.

Research

APIs Explained: How They Work and Why They Matter

Token Metrics Team
5

APIs power modern software: they let apps talk to each other, enable mobile experiences, connect to cloud services, and feed AI agents. Understanding what an API is and how it operates helps product builders, researchers, and technical decision-makers evaluate integrations with clarity.

What is an API?

An API, or application programming interface, is a set of rules and contracts that defines how software components communicate. At its core an API exposes functionality or data so that another program can consume it without needing to understand internal implementation. Think of an API as a menu in a restaurant: you don’t need to know how the chef cooks — you just place an order and receive a result according to the menu’s options.

APIs come in many shapes: web APIs (HTTP-based), library or framework APIs (functions callable within code), and system APIs (operating system calls). In web and cloud contexts, developers most often work with REST, GraphQL, gRPC, and WebSocket APIs.

How APIs work: common patterns and protocols

At a technical level, an API defines the request and response pattern. For web APIs this typically involves:

  • Endpoint: a URL that represents a resource or action.
  • Method: an operation such as GET, POST, PUT, DELETE (for REST) or query/mutation in GraphQL.
  • Payload: the data sent with a request (JSON, XML, binary).
  • Response: the data returned, status codes, and error information.

APIs also incorporate metadata: authentication tokens, rate limits, and versioning headers. Protocol choice matters: REST is simple and widely supported; GraphQL offers flexible queries; gRPC is efficient for high-throughput, typed services; WebSockets suit bidirectional, low-latency streams. The right pattern depends on latency, payload size, and developer ergonomics.

API use cases: where APIs add value

APIs are the connective tissue across many domains. Typical use cases include:

  • Web and mobile apps: fetching user profiles, syncing data, and processing payments.
  • Microservices: internal services communicate via APIs to form scalable systems.
  • Data platforms: exposing analytical results, telemetry, and ETL endpoints.
  • AI and agents: models consume APIs for context, data enrichment, and action execution.
  • Crypto and on-chain tooling: price feeds, on-chain analytics, and wallet services often expose crypto APIs so applications can read ledger data and market signals.

These examples highlight how APIs abstract complexity and enable composability: a developer can integrate capabilities from third parties without rebuilding them.

Design and security: best practices to consider

Designing an API involves functionality, but security and reliability are equally important. Key practices include:

  • Authentication and authorization: use tokens, scopes, and role-based access control to limit what callers can do.
  • Input validation: validate and sanitize inputs to prevent injection and abuse.
  • Rate limiting and quotas: protect backends from spikes and enforce fair use.
  • Clear versioning: avoid breaking changes by introducing versioned endpoints or compatibility layers.
  • Observability: log requests, measure latency, and expose metrics to detect failures early.

Security hardening often includes transport encryption (TLS), secure key management, and routine audits. For APIs that touch financial or sensitive data, layered controls and monitoring are essential to reduce operational risk.

How to evaluate and choose an API

When comparing APIs, use a practical checklist:

  1. Documentation quality: clear examples and error descriptions reduce implementation friction.
  2. Latency and throughput: test typical response times and how the API behaves under load.
  3. Data freshness and coverage: confirm how often data updates and whether it covers required assets or regions.
  4. Security model: ensure authentication mechanisms and compliance posture meet your requirements.
  5. Cost and quotas: consider pricing tiers, rate limits, and overage behavior for production use.

For AI-driven workflows, examine whether the API supports batch access, streaming, and programmatic filtering so models can retrieve relevant context efficiently.

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FAQ: What is an API?

An API is a defined interface that allows software components to communicate. It specifies how to request data or services and what responses to expect, enabling integration without exposing internal code.

FAQ: What are REST, GraphQL, and gRPC?

REST is a resource-oriented, HTTP-based approach. GraphQL lets clients request precisely the data they need via queries. gRPC uses binary protocols and strongly typed contracts for efficient inter-service communication—each fits different performance and flexibility needs.

FAQ: How do APIs handle authentication?

Common methods include API keys, OAuth 2.0 tokens, JWTs (JSON Web Tokens), and mutual TLS. Each balances security and developer convenience differently; choose based on threat model and integration scope.

FAQ: Can APIs be used for AI agents?

Yes. AI agents consume APIs for data enrichment, action execution, and orchestration. APIs that provide structured, low-latency data are particularly useful for agent workflows and real-time decision processes.

FAQ: What are common API failure modes?

Failures include rate-limit rejections, timeouts, partial data, authentication errors, and schema changes. Robust clients implement retries with backoff, graceful degradation, and schema validation to handle such scenarios.

FAQ: How should I test an API before integrating?

Perform functional tests, load tests, and end-to-end scenarios. Validate error handling, latency under expected traffic, and behavior at quota limits. Use sandbox keys when available to avoid impacting production systems.

Disclaimer

This article is for educational and informational purposes only and does not constitute financial, legal, or professional advice. Evaluate technologies and services in the context of your own requirements and constraints.

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