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Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
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The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
30 Employees
analysts, data scientists, and crypto engineers
30 Employees
analysts, data scientists, and crypto engineers
30 Employees
analysts, data scientists, and crypto engineers
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Token Metrics Team
Token Metrics Team

Recent Posts

Research

What Are Trading Fees and How Do They Work?

Token Metrics Team
8 min

If you’ve ever bought or sold cryptocurrency, you’ve likely noticed that exchanges charge trading fees. While these fees may seem small at first glance, they can add up significantly over time, especially for frequent traders.

Understanding how trading fees work is essential for maximizing your profits and choosing the right platform and strategy. In this guide, we’ll explain what trading fees are, how they’re calculated, the different types of fees, and how Token Metrics can help you minimize costs while optimizing your trades.

What Are Trading Fees?

Trading fees are charges imposed by cryptocurrency exchanges whenever you execute a trade—whether you’re buying, selling, or swapping digital assets.

  • Purpose:

    • They compensate exchanges for providing liquidity, security, and order-matching services.
    • They discourage spam orders that could overload the exchange.

Example:
If you buy $1,000 worth of Bitcoin with a 0.1% trading fee, you’ll pay $1 in fees for that transaction.

How Are Trading Fees Calculated?

Most crypto exchanges calculate fees based on:

  1. Trade Value (Percentage):

    • The most common model.
    • Fees are a percentage of the total trade amount (e.g., 0.1% per trade).

  2. Flat Fees:

    • Some platforms charge a fixed fee per trade, regardless of trade size.

  3. Tiered Fee Structures:

    • Frequent traders often benefit from lower fees when they reach certain monthly trading volumes.

Maker vs. Taker Fees

Many exchanges use a maker-taker model to incentivize liquidity:

  • Maker Fees:

    • You pay a lower fee (or sometimes nothing) when you add liquidity by placing a limit order that isn’t immediately matched.

  • Taker Fees:

    • You pay a higher fee when you remove liquidity by placing a market order that is filled instantly.

Example:
On Binance, makers might pay 0.08%, while takers pay 0.1%.

Types of Crypto Trading Fees

When trading crypto, you’ll encounter more than just trading fees:

1. Trading (Transaction) Fees

  • Charged when buying or selling crypto.
  • Often range from 0.05%–0.5% depending on the exchange.

2. Deposit Fees

  • Some exchanges charge when funding accounts via credit card, PayPal, or bank transfers.
  • Crypto deposits are typically free.

3. Withdrawal Fees

  • Charged when moving funds off the exchange.
  • Often fixed per withdrawal (e.g., 0.0005 BTC).

4. Network (Gas) Fees

  • Separate from exchange fees, paid to blockchain validators.
  • Ethereum and other networks can have high gas fees during peak demand.

Why Do Trading Fees Matter?

Even small fees can significantly impact your profits, especially if you trade often.

Example:

  • A day trader making 50 trades/month with a 0.1% fee per trade on $1,000 positions will pay $50/month in fees.
  • Over a year, that’s $600 lost to fees—before considering withdrawal or gas costs.

This is why reducing fees is crucial for active traders.

How to Minimize Trading Fees

1. Use Low-Fee Exchanges

Compare platforms—Binance, Bybit, and Kraken often offer competitive rates for high-volume traders.

2. Increase Your Trading Volume

Many exchanges lower fees as your monthly trading volume increases.

3. Use Limit Orders

Save on fees by acting as a maker instead of a taker whenever possible.

4. Pay with Exchange Tokens

Some exchanges offer discounts when fees are paid with their native token (e.g., BNB on Binance).

5. Optimize Your Trading Strategy with AI

Instead of making dozens of small trades, use data-driven insights from Token Metrics to make high-probability trades—reducing overall fee impact.

How Token Metrics Helps You Save on Fees

Token Metrics isn’t an exchange—it’s an AI-powered crypto research and trading platform designed to maximize your profits.

Here’s how it helps with trading fees:

1. AI-Powered Trade Optimization

Token Metrics provides bullish/bearish trading signals based on 80+ technical indicators, helping you enter fewer but higher-quality trades—minimizing unnecessary fees.

2. Trader & Investor Grades

Our proprietary grading system helps you identify top-performing cryptos, reducing guesswork and avoiding costly trial-and-error trading.

3. AI-Managed Indices

Instead of manually rebalancing portfolios (and paying multiple trading fees), use Token Metrics AI-driven crypto indices, which rebalance intelligently while keeping transaction costs low.

4. Narrative Tracking

Our AI detects emerging crypto narratives early, helping you position yourself before the market gets crowded—reducing the need for excessive short-term trading.

Practical Example: Using Token Metrics to Reduce Fees

Imagine you’re trading altcoins manually and make 20 trades/month.

  • At 0.2% per trade on $1,000 positions, you pay $40/month in fees.
  • With Token Metrics AI signals, you cut this down to 8 high-probability trades per month—reducing your fees by 60% while increasing win rates.

This is how data-driven trading saves both money and stress.

Final Thoughts

So, what are trading fees and how do they work? They’re the charges exchanges take for facilitating trades, withdrawals, and transactions—and while they may seem small, they can eat into your profits quickly.

The good news? You can minimize trading fees with the right strategies—and Token Metrics can help.

By providing AI-powered trading signals, long-term Investor Grades, and automated crypto indices, Token Metrics helps you reduce unnecessary trades, make smarter decisions, and maximize your returns—all while minimizing the impact of trading fees.

Whether you’re a beginner or advanced trader, using Token Metrics means trading smarter, not harder.

Research

Should I Use Leverage When Trading Crypto?

Token Metrics Team
8 min

Leverage trading has become a hot topic in the crypto world. Many traders are attracted by the promise of amplified profits—but fail to realize it also magnifies losses. If you’ve been wondering, “Should I use leverage when trading crypto?” the short answer is: only if you fully understand the risks and have a solid strategy.

In this guide, we’ll break down what leverage trading is, how it works, its pros and cons, and how AI-powered tools like Token Metrics can help you make smarter decisions when trading with leverage.

What Is Leverage Trading in Crypto?

Leverage trading lets you borrow funds from an exchange to increase your position size, allowing you to control more capital than you actually own.

For example:

  • If you have $1,000 and use 10x leverage, you’re trading with $10,000.
  • A 10% price increase can give you a 100% profit on your original investment.
  • But a 10% price drop could wipe out your position completely.

Popular platforms like Binance, Bybit, and OKX offer leverage levels from 2x to 125x for certain assets.

Pros of Leverage Trading

Leverage isn’t all bad. When used responsibly, it offers several benefits:

1. Higher Profit Potential

Even small price movements can generate significant returns when using leverage.

2. Portfolio Efficiency

Traders can free up capital for other positions while maintaining large exposure in a leveraged trade.

3. Opportunities in Bear Markets

Leverage allows for short selling, enabling you to profit when prices go down.

Cons of Leverage Trading

The same factors that make leverage attractive also make it high-risk:

1. Amplified Losses

Just as leverage magnifies profits, it magnifies losses. A minor price drop could liquidate your entire position.

2. Liquidation Risk

When your collateral falls below a certain threshold, the exchange automatically closes your position, locking in your losses.

3. Emotional Stress

Leverage trading is fast-paced and stressful, often leading to panic selling or revenge trading after losses.

Should Beginners Use Leverage?

No.
If you’re new to trading, avoid leverage until you have:

  • A proven strategy with consistent results in spot trading.
  • Strong risk management skills (e.g., using stop-loss orders).
  • The ability to stay disciplined under pressure.

For beginners, leveraged trading can be a fast track to losing your capital.

When Does It Make Sense to Use Leverage?

For experienced traders, leverage can make sense when:

  • You’re hedging your portfolio against downside risk.
  • You have high conviction in a trade and want to maximize gains.
  • You’re trading high-liquidity assets like BTC or ETH with well-defined stop-losses.

How Token Metrics Helps You Trade Smarter with Leverage

Leverage trading requires precision, and that’s where Token Metrics gives you an edge.

1. AI-Powered Bullish & Bearish Signals

Identify high-probability trades with real-time AI signals based on 80+ technical indicators. This helps you avoid entering positions blindly.

2. Trader & Investor Grades

Use Trader Grades for short-term trading opportunities and Investor Grades for long-term positions—helping you decide when to scale up or reduce leverage.

3. Risk Assessment Tools

Token Metrics evaluates crypto projects and market trends to reduce exposure to high-risk assets—a must for leveraged positions.

4. AI-Driven Indices

Don’t want to trade manually? Use our AI-managed crypto indices to gain diversified exposure without taking unnecessary leveraged risks.

5. Narrative Detection

Our AI identifies emerging narratives before they hit mainstream attention, giving you a strategic edge in timing trades—crucial when using leverage.

Best Practices for Using Leverage in Crypto

If you decide to use leverage, follow these rules:

  1. Start Small: Use low leverage (2x–3x) instead of going all in at 20x or 50x.
  2. Set Stop-Loss Orders: Always predetermine your maximum loss tolerance.
  3. Trade Liquid Assets: Stick to high-volume coins like BTC and ETH to avoid slippage.
  4. Don’t Overtrade: Only use leverage on trades with strong conviction and proper analysis.
  5. Use AI Tools: Let Token Metrics guide your entries and exits with data-driven insights.

Why Overleveraging Is Dangerous

Many traders lose money by overleveraging, which leads to:

  • Margin calls and forced liquidations.
  • Revenge trading, where losses push traders into reckless decisions.
  • Complete portfolio wipeouts from one bad trade.

Pro Tip: Only trade with leverage on funds you can afford to lose.

Final Thoughts

So, should you use leverage when trading crypto?

For beginners, the answer is no—focus on mastering spot trading first. For experienced traders, leverage can be a powerful tool when used with strict risk management and data-driven insights.

That’s where Token Metrics makes a difference. With AI-powered trading signals, real-time risk analysis, and narrative tracking, Token Metrics helps you trade smarter, reduce emotional mistakes, and optimize your leverage strategy.

Leverage can make you or break you—so don’t go in blind. Use Token Metrics to guide your trades and stay ahead of the market.

Research

What Are the Biggest Risks in Crypto Trading?

Token Metrics Team
8 min

Cryptocurrency trading can be highly rewarding, but it’s also one of the riskiest financial activities you can engage in. Prices can swing wildly within minutes, markets are largely unregulated, and scams remain rampant. Whether you’re a beginner investor or a seasoned trader, understanding these risks is critical for protecting your capital and making informed decisions.

In this guide, we’ll break down the biggest risks in crypto trading, how to recognize them, and how Token Metrics can help you minimize those risks using AI-driven insights.

1. Extreme Volatility

The crypto market is famous for its rapid price fluctuations. Unlike traditional stocks, which typically move in small percentages daily, cryptocurrencies can experience 10–50% swings in a single day.

  • Why it matters:

    • Quick price drops can wipe out profits or even your entire portfolio.
    • Leverage trading amplifies these risks, often leading to liquidations.

  • Example:
    In May 2021, Bitcoin fell from $64,000 to $30,000 in just weeks, catching many traders off guard.

How Token Metrics Helps:
Token Metrics provides AI-powered trading signals and market trend analysis to help you avoid trading blindly. Our Trader Grades let you know when an asset is trending bullish or bearish, giving you data-driven entry and exit points.

2. Lack of Regulation

Unlike traditional finance, cryptocurrency operates in a largely unregulated space. This creates both opportunities and risks.

  • Key risks:

    • Exchanges can shut down or get hacked with little recourse.
    • Bad actors can manipulate prices (pump-and-dump schemes).
    • Regulatory crackdowns in certain regions can cause market crashes.

How Token Metrics Helps:
We track regulatory trends and narratives using AI-driven sentiment analysis, alerting you to shifts that could impact your holdings.

3. Security Risks & Hacking

Crypto traders often store their assets on exchanges or hot wallets—prime targets for hackers.

  • Risks include:

    • Exchange hacks leading to stolen funds.
    • Phishing scams that trick users into giving away private keys.
    • Rug pulls in DeFi projects that drain liquidity.

How Token Metrics Helps:
Token Metrics evaluates crypto projects with AI-based risk scoring, helping you avoid tokens and platforms with poor security practices or suspicious activity.

4. Scams & Fraud

From rug pulls to fake ICOs and Ponzi schemes, crypto has become a hotbed for scams targeting inexperienced traders.

  • Examples of common scams:

    • Pump-and-dump groups on Telegram.
    • Fake airdrops asking for wallet connections.
    • Impersonation scams on social media.

How Token Metrics Helps:
Our Moonshot Finder doesn’t just find hidden gem tokens—it uses AI-driven vetting to filter out high-risk projects, helping you spot potential scams before you invest.

5. Emotional Trading

The fear of missing out (FOMO) and panic selling are two of the biggest psychological pitfalls in crypto trading.

  • How it affects traders:

    • FOMO causes impulsive buying at peaks.
    • Panic selling during dips leads to unnecessary losses.
    • Overtrading erodes profits through excessive fees and bad timing.

How Token Metrics Helps:
By offering objective, AI-driven market insights, Token Metrics removes the emotional bias from trading. Our data-backed signals tell you when to hold, sell, or accumulate—reducing emotionally driven mistakes.

6. Liquidity Risks

Some cryptocurrencies—especially low-cap altcoins—have low liquidity, making it difficult to buy or sell without significantly impacting the price.

  • Why this matters:

    • You may be unable to exit a position when needed.
    • Large trades can cause slippage and losses.

How Token Metrics Helps:
Our platform tracks liquidity metrics for thousands of tokens, ensuring you know the trading conditions before entering or exiting a position.

7. Leverage & Margin Trading Dangers

While leverage trading can amplify profits, it can also wipe out your portfolio quickly.

  • Risks include:

    • Liquidation if prices move against your position.
    • Amplified emotional stress and poor decision-making.

How Token Metrics Helps:
Token Metrics identifies high-probability trades using AI-based technical analysis, reducing the guesswork in leveraged trading.

8. Narrative & Hype Cycles

Crypto prices are often driven by hype, social media trends, and narratives, which can be unpredictable and short-lived.

  • Example:
    The rapid rise and fall of meme tokens like Dogecoin and Shiba Inu, which surged based on social media buzz but saw massive corrections.

How Token Metrics Helps:
Our AI detects emerging narratives early—whether it’s AI tokens, DeFi, or RWA projects—so you can position yourself before the hype cycle peaks.

How to Mitigate These Risks

Here are some best practices for reducing crypto trading risks:

  1. Diversify your portfolio: Don’t put all your funds into one token.
  2. Use AI-powered tools like Token Metrics: Let data, not emotions, guide your trades.
  3. Practice good security hygiene: Use hardware wallets and enable two-factor authentication.
  4. Avoid leverage until experienced: Trade with spot assets before exploring margin.
  5. Stay updated: Monitor news and regulatory developments.

Why Token Metrics Is the Best Tool for Risk Management

Token Metrics is more than a research platform—it’s your AI-powered trading assistant. Here’s why traders trust it:

  • AI-Powered Signals: Get real-time bullish/bearish alerts for smarter trading.
  • Risk Scoring: Avoid scams and unsafe projects with our proprietary evaluations.
  • Moonshot Finder: Discover promising low-cap tokens with AI-vetted potential.
  • Trader & Investor Grades: Balance short-term trading with long-term investing.
  • AI Indices: Use auto-managed portfolios to reduce risk through diversification.

‍
Whether you’re a beginner looking to avoid common pitfalls or an advanced trader seeking data-driven edge, Token Metrics helps you trade smarter and safer.

Final Thoughts

So, what are the biggest risks in crypto trading? From extreme volatility and scams to emotional decision-making and security threats, the dangers are real. But with the right strategies and tools, you can navigate the market with confidence.

By using Token Metrics’ AI-powered insights, you can reduce emotional bias, avoid high-risk tokens, and make smarter, data-driven trades—turning crypto’s volatility from a threat into an opportunity.

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