Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
Token Metrics Team

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Research

Understanding APIs: A Clear Definition

Token Metrics Team
5
MIN

APIs power modern software by letting systems communicate without exposing internal details. Whether you're building an AI agent, integrating price feeds for analytics, or connecting wallets, understanding the core concept of an "API" — and the practical rules around using one — is essential. This article defines what an API is, explains common types, highlights evaluation criteria, and outlines best practices for secure, maintainable integrations.

What an API Means: A Practical Definition

API stands for Application Programming Interface. At its simplest, an API is a contract: a set of rules that lets one software component request data or services from another. The contract specifies available endpoints (or methods), required inputs, expected outputs, authentication requirements, and error semantics. APIs abstract implementation details so consumers can depend on a stable surface rather than internal code.

Think of an API as a menu in a restaurant: the menu lists dishes (endpoints), describes ingredients (parameters), and sets expectations for what arrives at the table (responses). Consumers don’t need to know how the kitchen prepares the dishes — only how to place an order.

Common API Styles and When They Fit

APIs come in several architectural styles. The three most common today are:

  • REST (Representational State Transfer): Resources are exposed via HTTP verbs (GET, POST, PUT, DELETE). REST APIs are simple, cacheable, and easy to test with standard web tooling.
  • GraphQL: A query language that lets clients request exactly the fields they need. GraphQL reduces over- and under-fetching but introduces complexity on server-side resolvers and query depth control.
  • RPC / WebSocket / gRPC: Remote Procedure Calls or streaming protocols suit high-performance or real-time needs. gRPC uses binary protocols for efficiency; WebSockets enable persistent bidirectional streams, useful for live updates.

Choosing a style depends on use case: REST for simple, cacheable resources; GraphQL for complex client-driven queries; gRPC/WebSocket for low-latency or streaming scenarios.

How to Read and Evaluate API Documentation

Documentation quality often determines integration time and reliability. When evaluating an API, check for:

  • Clear endpoint descriptions: Inputs, outputs, HTTP methods, and expected status codes.
  • Auth & rate-limit details: Supported authentication methods (API keys, OAuth), token lifecycle, and precise rate-limit rules.
  • Example requests & responses: Copy‑paste examples in multiple languages make testing faster.
  • SDKs and client libraries: Maintained SDKs reduce boilerplate and potential bugs.
  • Changelog & versioning policy: How breaking changes are communicated and how long old versions are supported.

For crypto and market data APIs, also verify the latency SLAs, the freshness of on‑chain reads, and whether historical data is available in a form suitable for research or model training.

Security, Rate Limits, and Versioning Best Practices

APIs expose surface area; securing that surface is critical. Key practices include:

  • Least-privilege keys: Issue scoped API keys or tokens that only grant necessary permissions.
  • Use TLS: Always request and enforce encrypted transport (HTTPS) to protect credentials and payloads.
  • Rate limit handling: Respect limit headers and implement retry/backoff logic to avoid throttling or IP bans.
  • Versioning: Prefer URL or header-based versioning and design migrations so clients can opt-in to changes.
  • Monitoring: Track error rates, latency, and unusual patterns that could indicate abuse or regressions.

Security and resilience are especially important in finance and crypto environments where integrity and availability directly affect analytics and automated systems.

APIs in AI and Crypto Workflows: Practical Steps

APIs are central to AI-driven research and crypto tooling. When integrating APIs into data pipelines or agent workflows, consider these steps:

  1. Map required data: determine fields, frequency, and freshness needs.
  2. Prototype with free or sandbox keys to validate endpoints and error handling.
  3. Instrument observability: log request IDs, latencies, and response codes to analyze performance.
  4. Design caching layers for non-sensitive data to reduce costs and improve latency.
  5. Establish rotation and revocation processes for keys to maintain security hygiene.

AI models and agents can benefit from structured, versioned APIs that provide deterministic responses; integrating dataset provenance and schema validation improves repeatability in experiments.

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Frequently Asked Questions

What is the simplest way to describe an API?

An API is an interface that defines how two software systems communicate. It lists available operations, required inputs, and expected outputs so developers can use services without understanding internal implementations.

How do REST and GraphQL differ?

REST exposes fixed resource endpoints and relies on HTTP semantics. GraphQL exposes a flexible query language letting clients fetch precise fields in one request. REST favors caching and simplicity; GraphQL favors efficiency for complex client queries.

What should I check before using a crypto data API?

Confirm data freshness, historical coverage, authentication methods, rate limits, and the provider’s documentation. Also verify uptime, SLA terms if relevant, and whether the API provides proof or verifiable on‑chain reads for critical use cases.

How do rate limits typically work?

Rate limits set a maximum number of requests per time window, often per API key or IP. Providers may return headers indicating remaining quota and reset time; implement exponential backoff and caching to stay within limits.

Can AI tools help evaluate APIs?

AI-driven research tools can summarize documentation, detect breaking changes, and suggest integration patterns. For provider-specific signals and token research, platforms like Token Metrics combine multiple data sources and models to support analysis workflows.

Disclaimer

This article is educational and informational only. It does not constitute financial, legal, or investment advice. Readers should perform independent research and consult qualified professionals before making decisions related to finances, trading, or technical integrations.

Research

API Gateway: Architecture, Patterns & Best Practices

Token Metrics Team
5
MIN

Modern distributed systems rely on effective traffic control, security, and observability at the edge. An API gateway centralizes those responsibilities, simplifying client access to microservices and serverless functions. This guide explains what an API gateway does, common architectural patterns, deployment and performance trade-offs, and design best practices for secure, scalable APIs.

What is an API Gateway?

An API gateway is a server-side component that sits between clients and backend services. It performs request routing, protocol translation, aggregation, authentication, rate limiting, and metrics collection. Instead of exposing each service directly, teams present a single, consolidated API surface to clients through the gateway. This centralization reduces client complexity, standardizes cross-cutting concerns, and can improve operational control.

Think of an API gateway as a policy and plumbing layer: it enforces API contracts, secures endpoints, and implements traffic shaping while forwarding requests to appropriate services.

Core Features and Architectural Patterns

API gateways vary in capability but commonly include:

  • Routing and reverse proxy: Direct requests to the correct backend based on path, headers, or other criteria.
  • Authentication and authorization: Validate tokens (JWT, OAuth2), integrate with identity providers, and enforce access policies.
  • Rate limiting and quotas: Protect backend services from overload and manage multi-tenant usage.
  • Request/response transformation: Convert between protocols (HTTP/gRPC), reshape payloads, or aggregate multiple service calls.
  • Observability: Emit metrics, traces, and structured logs for monitoring and debugging.

Common patterns include:

  1. Edge gateway: A public-facing gateway handling authentication, CDN integration, and basic traffic management.
  2. Internal gateway: Placed inside the trust boundary to manage east-west traffic within a cluster or VPC.
  3. Aggregating gateway: Combines multiple backend responses into a single client payload, useful for mobile or low-latency clients.
  4. Per-tenant gateway: For multi-tenant platforms, separate gateways per customer enforce isolation and custom policies.

Deployment Models and Performance Considerations

Choosing where and how to deploy an API gateway affects performance, resilience, and operational cost. Key models include:

  • Managed cloud gateways: Providers offer scalable gateways with minimal operational overhead. They simplify TLS, identity integration, and autoscaling but can introduce vendor lock-in and per-request costs.
  • Self-managed gateways: Run on Kubernetes or VMs for full control over configuration and plugins. This model increases operational burden but enables custom routing logic and deep integration with internal systems.
  • Sidecar or service mesh complement: In service mesh architectures, a gateway can front the mesh, delegating fine-grained service-to-service policies to sidecar proxies.

Performance trade-offs to monitor:

  • Latency: Each hop through the gateway adds processing time. Use lightweight filters, compiled rules, and avoid heavy transformations on hot paths.
  • Concurrency: Ensure the gateway and backend services scale independently. Backpressure, circuit breakers, and backoff strategies help prevent cascading failures.
  • Caching: Edge caching can drastically reduce load and latency for idempotent GET requests. Consider cache invalidation and cache-control headers carefully.

Design Best Practices and Security Controls

Adopt practical rules to keep gateways maintainable and secure:

  • Limit business logic: Keep the gateway responsible for orchestration and policy enforcement, not core business rules.
  • Token-based auth and scopes: Use scoped tokens and short lifetimes for session tokens. Validate signatures and token claims at the gateway level.
  • Observability-first: Emit structured logs, metrics, and distributed traces. Correlate gateway logs with backend traces for faster root cause analysis.
  • Throttling and quotas: Set conservative defaults and make limits configurable per client or plan. Implement graceful degradation for overloaded backends.
  • Policy-driven config: Use declarative policies (e.g., YAML or CRDs) to version and review gateway rules rather than ad-hoc runtime changes.

AI and analytics tools can accelerate gateway design and operating decisions by surfacing traffic patterns, anomaly detection, and vulnerability signals. For example, products that combine real-time telemetry with model-driven insights help prioritize which endpoints need hardened policies.

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What is an API gateway vs service mesh?

These technologies complement rather than replace each other. The API gateway handles north-south traffic (client to cluster), enforcing authentication and exposing public endpoints. A service mesh focuses on east-west traffic (service-to-service), offering fine-grained routing, mTLS, and telemetry between microservices. Many architectures use a gateway at the edge and a mesh internally for granular control.

FAQ: Common Questions About API Gateways

How does an API gateway impact latency?

A gateway introduces processing overhead for each request, which can increase end-to-end latency. Mitigations include optimizing filters, enabling HTTP/2 multiplexing, using local caches, and scaling gateway instances horizontally.

Do I need an API gateway for every architecture?

Not always. Small monoliths or single-service deployments may not require a gateway. For microservices, public APIs, or multi-tenant platforms, a gateway adds value by centralizing cross-cutting concerns and simplifying client integrations.

What security measures should the gateway enforce?

At minimum, the gateway should enforce TLS, validate authentication tokens, apply rate limits, and perform input validation. Additional controls include IP allowlists, web application firewall (WAF) rules, and integration with identity providers for RBAC.

Can API gateways aggregate responses from multiple services?

Yes. Aggregation reduces client round trips by composing responses from multiple backends. Use caching and careful error handling to avoid coupling performance of one service to another.

How do I test and version gateway policies?

Use a staging environment to run synthetic loads and functional tests against gateway policies. Store configurations in version control, run CI checks for syntax and policy conflicts, and roll out changes via canary deployments.

Is it better to use a managed gateway or self-host?

Managed gateways reduce operational overhead and provide scalability out of the box, while self-hosted gateways offer deeper customization and potentially lower long-term costs. Choose based on team expertise, compliance needs, and expected traffic patterns.

Disclaimer

This article is for educational and technical information only. It does not constitute investment, legal, or professional advice. Readers should perform their own due diligence when selecting and configuring infrastructure components.

Research

RESTful API Essentials: Design, Security, and Best Practices

Token Metrics Team
5
MIN

APIs are the connective tissue of modern applications; among them, RESTful APIs remain a dominant style because they map cleanly to HTTP semantics and scale well across distributed systems. This article breaks down what a RESTful API is, pragmatic design patterns, security controls, and practical monitoring and testing workflows. If you build or consume APIs, understanding these fundamentals reduces integration friction and improves reliability.

What is a RESTful API?

A RESTful API (Representational State Transfer) is an architectural style for designing networked applications. At its core, REST leverages standard HTTP verbs (GET, POST, PUT, PATCH, DELETE) and status codes to perform operations on uniquely identified resources, typically represented as URLs. Key characteristics include:

  • Statelessness: Each request contains all information the server needs to fulfill it, enabling horizontal scaling.
  • Resource orientation: APIs expose resources (users, orders, blocks, etc.) rather than remote procedure calls.
  • Uniform interface: A consistent set of conventions for requests and responses, improving discoverability and client simplicity.

REST is a pragmatic guideline rather than a strict protocol; many APIs labeled "RESTful" adopt REST principles while introducing pragmatic extensions (e.g., custom headers, versioning strategies).

Design Principles & Resource Modeling

Good REST design begins with clear resource modeling. Ask: what are the nouns in the domain, and how do they relate? Use predictable URL structures and rely on HTTP semantics:

  • /resources - list or create a resource (GET to list, POST to create)
  • /resources/{id} - operate on a single resource (GET, PUT/PATCH, DELETE)
  • /resources/{id}/subresources - nested relationships when needed

Design tips to improve usability and longevity:

  1. Use consistent naming: plural nouns, lowercase, and hyphenation for readability.
  2. Support versioning: include a version in the URL or headers to avoid breaking clients (e.g., /v1/...).
  3. Leverage hypermedia judiciously: HATEOAS can improve discoverability but adds complexity; choose when it benefits clients.
  4. Pagination, filtering, sorting: standardize query parameters for large collections to avoid performance pitfalls.
  5. Use appropriate status codes: communicate success, client errors, and server errors clearly (200, 201, 400, 401, 403, 404, 429, 500, etc.).

Security, Authentication, and Rate Limiting

Security is a primary concern for any public-facing API. Typical controls and patterns include:

  • Authentication: OAuth 2.0 (Bearer tokens) and API keys are common. Choose a mechanism that fits your risk model and client types. Avoid transporting credentials in URLs.
  • Authorization: Implement least-privilege checks server-side to ensure tokens only permit intended actions.
  • Encryption: Always use TLS (HTTPS) to protect data in transit; consider TLS 1.2+ and strict ciphers.
  • Rate limiting and throttling: Protect backends from abuse with per-key or per-IP limits and provide informative 429 responses with Retry-After headers.
  • Input validation and sanitization: Validate request bodies and query parameters to reduce injection and parsing vulnerabilities.
  • Audit and logging: Log authentication events, rate-limit triggers, and error patterns while respecting privacy and compliance requirements.

Designing for security also means operational readiness: automated certificate rotation, secrets management, and periodic security reviews reduce long-term risk.

Performance, Monitoring, and AI-Assisted Tooling

Performance tuning for RESTful APIs covers latency, throughput, and reliability. Practical strategies include caching (HTTP Cache-Control, ETags), connection pooling, and database query optimization. Use observability tools to collect metrics (error rates, latency percentiles), distributed traces, and structured logs for rapid diagnosis.

AI-assisted tools can accelerate many aspects of API development and operations: anomaly detection in request patterns, automated schema inference from traffic, and intelligent suggestions for endpoint design or documentation. While these tools improve efficiency, validate automated changes through testing and staged rollouts.

When selecting tooling, evaluate clarity of integrations, support for your API architecture, and the ability to export raw telemetry for custom analysis.

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What distinguishes RESTful APIs from other API styles?

REST focuses on resources and uses HTTP semantics; GraphQL centralizes queries into a single endpoint with flexible queries, and gRPC emphasizes high-performance RPCs with binary protocols. Choose based on client needs, performance constraints, and schema evolution requirements.

How should I version a RESTful API without breaking clients?

Common approaches include URL versioning (e.g., /v1/), header-based versioning, or semantic versioning of the API contract. Regardless of method, document deprecation timelines and provide migration guides and compatibility layers where possible.

What are practical testing strategies for RESTful APIs?

Combine unit tests for business logic with integration tests that exercise endpoints and mocks for external dependencies. Use contract tests to ensure backward compatibility and end-to-end tests in staging environments. Automate tests in CI/CD to catch regressions early.

How do I design for backward compatibility?

Additive changes (new fields, endpoints) are generally safe; avoid removing fields, changing response formats, or repurposing status codes. Feature flags and content negotiation can help introduce changes progressively.

What should be included in API documentation?

Provide clear endpoint descriptions, request/response examples, authentication steps, error codes, rate limits, and code samples in multiple languages. Machine-readable specs (OpenAPI/Swagger) enable client generation and testing automation.

Disclaimer: This content is educational and informational only. It does not constitute professional, legal, security, or investment advice. Test and validate any architectural, security, or operational changes in environments that match your production constraints before rollout.

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