Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
Token Metrics Team

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Meme Coins in 2025: Why They’re Still Outperforming the Crypto Market

Token Metrics Team
8 min
MIN

Introduction:
Even in a sluggish crypto market, meme coins continue to outperform many other asset classes. In 2025, these highly speculative assets are not only surviving—some are thriving. This blog examines the current state of the meme coin market, what’s driving the activity, and how on-chain data and crypto analytics can help decode the chaos.

Meme Coins: Still Relevant in 2025?

Despite a broadly bearish macro environment, meme coins remain among the few bright spots in the crypto market. In the latest Token Metrics research webinar, several meme tokens showed outsized returns, including:

  • Gorbagana – up over 50% in a day
  • Useless Coin – jumped 40% in 24 hours
  • Startup Coin – nearly 9x returns over the past month

These tokens operate at low market caps and often launch with little or no formal whitepaper or utility. However, the power of narrative, social engagement, and rapid speculation continues to drive short-term gains.

Why Meme Coins Are Performing in a Bear Market

1. Low Liquidity, High Volatility:
Small-cap meme tokens can easily generate parabolic moves with modest capital inflows.

2. Community-Led Narratives:
Tokens like Useless Coin and Startup thrive on viral momentum from crypto-native communities, particularly on X (Twitter) and Telegram.

3. Whale Activity as a Signal:
Token Metrics analysts observed that whales have been accumulating select meme coins. This isn’t an endorsement—but it’s a data point. Monitoring on-chain whale behavior offers clues about where smart money is moving.

The Gobagana Case Study

Gobagana was cited as a high-risk Solana fork with minimal public information, yet it rapidly gained traction. On-chain analysis revealed:

  • Whale wallets accumulating in the early phase
  • Early VC insiders (e.g., those connected to Big Brain VC) engaging with the token
  • Rapid social engagement despite a small follower base

The takeaway? Even opaque meme coins can trigger major rallies—particularly if accumulation patterns align with social volume.

Risk Management and Red Flags

The meme coin market is not without risk. The Token Metrics team emphasized several cautions:

  • Illiquidity: Many meme tokens have low volume and limited exchange listings.
  • Exit scams or soft rugs: Teams can abandon the project after price pumps.
  • Price discovery volatility: Tokens may have no clear valuation baseline and can retrace sharply.

As such, these assets are often best approached with a high-risk tolerance and clear entry/exit rules.

How to Track Meme Coins Like a Quant

Using crypto analytics platforms like Token Metrics can help make sense of meme coin volatility. Tools that help include:

  • Real-time sentiment analysis
  • Whale wallet tracking
  • Price-to-volume anomaly detection
  • Bullish/bearish signal tracking

In 2025, data is more important than hype. While memes may dominate the narrative, only data reveals when the momentum shifts.

Meme Coins vs. Infrastructure Projects

Interestingly, while meme coins have been surging, many infrastructure or protocol tokens remain flat. This divergence suggests that retail attention is still focused on short-term speculation.

That said, once Bitcoin breaks key resistance levels, we could see capital rotate into AI, DeFi, and infrastructure themes. Meme coins may be the “canary in the coal mine” indicating renewed retail appetite.

Final Thoughts

Meme coins remain the wild west of crypto—but they aren’t going away. In fact, they’re becoming more sophisticated, with deeper liquidity pools, faster launches, and increased integration with social media bots and automated token creators.

As always, meme coin trading demands discipline, skepticism, and a robust toolkit. Watch the whales, follow the data, and never trade what you don’t understand.

Research

How to Find Hidden Crypto Gems with 100x Potential (Step-by-Step Guide) | Token Metrics Moonshots

Token Metrics Team
8 min
MIN

In the fast-paced world of cryptocurrency, discovering hidden gems—often called moonshots—can lead to life-changing returns. But the real challenge lies in separating hype from actual potential. In this guide, we’ll break down what crypto moonshots are, how they work, and how you can use Token Metrics to reliably find tokens with 100x upside.

What Are Moonshot Tokens?

The term moonshot comes from the idea of a crypto token “going to the moon,” or rapidly increasing in price. These are usually low-cap tokens with a compelling narrative, innovative technology, or early-stage market presence that give them high upside potential.

Key Characteristics of Moonshot Tokens:

  • Market Cap Below $50M – Smaller market caps have more room to grow.
  • High Risk / High Reward – Volatility is expected, but the upside can be enormous.
  • Early Entry – Timing matters. Getting in early before mainstream awareness is key.
  • Backed by Fundamentals – Even moonshots need solid technology, use cases, or backing.

How Do Crypto Moonshots Work?

Moonshots rely on the combination of innovation, market timing, and community adoption. They often start unnoticed, then experience exponential growth once crypto traders and influencers catch on.

The Lifecycle of a Typical Moonshot:

  1. Discovery Phase – A few savvy investors or analysts spot the token.
  2. Accumulation Phase – Early adopters buy in quietly, keeping prices low.
  3. Breakout Phase – News spreads, and trading volume spikes.
  4. Parabolic Run – FOMO (Fear of Missing Out) kicks in, driving price up rapidly.
  5. Profit-Taking or Collapse – Smart traders exit with gains; latecomers may be left holding the bag.

To avoid the trap of hype-driven tokens, it's essential to use data and analytics, not emotions. That’s where Token Metrics becomes your secret weapon.

How to Use Token Metrics to Find Monshots?

Token Metrics is an AI-powered crypto analytics platform that helps you discover high-potential tokens with real-time data, grades, and backtested indicators. Here’s a step-by-step guide to using Token Metrics to uncover 100x opportunities:

Step 1: Go to the Ratings Page

Start from the main dashboard of the Token Metrics app.

  • Navigate to the “Ratings” tab.
  • This page ranks thousands of tokens using AI-based Trader Grade and Investor Grade, factoring in technical indicators, on-chain metrics, sentiment, and more.

Pro Tip: Look for tokens with rising Trader Grades and strong historical performance.

Step 2: Click on the “Moonshots” Tab

Once you’re in the Ratings section:

  • Click the “Moonshots” tab at the top of the page.
  • This will filter the list down to tokens the AI model flags as having moonshot potential—i.e., tokens likely to perform exceptionally well in the short term.

These are automatically generated by Token Metrics AI models using over 80+ data points, including:

  • Price momentum
  • On-chain activity
  • Sentiment analysis
  • Volume spikes
  • Market structure

Step 3: Review Key Moonshot Metrics

Each Moonshot token is presented with a rich dataset to help you make informed decisions:

  • Trader Grade (with % change in past 24h or 7d)
  • 24H Trading Volume – Gauge market interest
  • Market Cap – Lower caps typically offer more upside
  • Date of Entry – See when the token was first flagged
  • Live ROI Since Moonshot – Know exactly how past picks performed

Bonus Feature: Toggle to “Past Moonshots” to review previous winners and assess the track record of the platform.

Step 4: Choose a Token to Explore

Click on any token in the Moonshots list to open its Token Details Page.

Here, you can:

  • Analyze real-time charts
  • Review fundamentals, like project utility, tokenomics, roadmap, and team
  • See top holders and whale activity
  • Examine price volatility and volume patterns

This is where research and intuition meet. Use the available data to decide if this token fits your risk tolerance and investment thesis.

Step 5: Buy in Seconds

Token Metrics makes the process seamless:

  • Just click the “Buy” button on the Moonshots page.
  • This opens a swap widget powered by integrated DEX aggregators.
  • Choose your wallet, approve the transaction, and you're done—no need to leave the platform.

This integration eliminates the hassle of going to third-party platforms to execute trades, saving time and reducing risk.

Why Use Token Metrics for Finding Moonshots?

Token Metrics isn’t just about flashy picks—it’s about using data science and AI to gain an edge.

Key Benefits:

  • AI-Driven Insights – No emotional bias; just pure data analysis.
  • Transparency – View past moonshot performance, live ROI, and update dates.
  • Speed to Trade – Instant buy options right from the dashboard.
  • Performance Tracking – Evaluate your results based on entry/exit signals.

Real Examples: Token Metrics in Action

  • Euler Finance was flagged as a Moonshot before its 30% rally—validated by a bullish AI signal.
  • Morpho gained traction after appearing in the Moonshots list, later becoming a top TVL gainer.
  • Hyperliquid made the list before capturing major perp trading market share.

By combining early AI alerts with your own due diligence, you can position yourself ahead of the crowd.

Final Thoughts

Finding the next 100x crypto gem doesn’t have to be a guessing game. While the crypto space remains volatile, tools like Token Metrics help stack the odds in your favor. From real-time ratings to instant buy options and performance metrics, you have everything you need to make smart, data-driven bets on the future of crypto.

So if you're serious about turning small investments into big wins, start using Token Metrics to uncover moonshots before they go mainstream.

Try Token Metrics today and unlock the power of AI-driven crypto investing.

Research

DeFi 3.0 and the Rise of Permissionless Lending – What's Changing in 2025?

Token Metrics Team
8 min
MIN

Introduction:
The DeFi landscape is evolving rapidly, and 2025 is shaping up to be a pivotal year. With innovations like permissionless lending, the ecosystem is transitioning into what many are calling DeFi 3.0. This blog explores what’s driving the shift, the platforms leading the charge, and what investors and developers need to know about this new wave.

What Is DeFi 3.0?

Decentralized finance (DeFi) has experienced two major innovation cycles:

  • DeFi 1.0 was defined by protocols like Uniswap, which revolutionized decentralized trading through automated market makers (AMMs).
  • DeFi 2.0 introduced concepts like protocol-owned liquidity, led by projects like OlympusDAO.

Now in DeFi 3.0, the focus has shifted to permissionless lending, advanced tokenomics, and integrated liquidity solutions.

The Core Drivers of DeFi 3.0

  1. Decentralization of Lending Access:
    Traditional DeFi lending platforms like AAVE require users to hold governance tokens or pass internal gatekeeping to create new markets. DeFi 3.0 protocols remove those barriers, allowing anyone to participate more freely.

  2. Integrated Liquidity and Lending:
    New platforms are enabling liquidity provision and borrowing from the same pool—merging the utility of DEXs with money markets.

  3. Improved Capital Efficiency:
    DeFi 3.0 focuses on optimizing the use of locked capital. Through smart contract automation, platforms allow users to earn on idle funds, reduce slippage, and optimize collateral.

Leading Platforms in the DeFi 3.0 Movement

1. Euler Finance
Euler has grown to over $1B in total value locked (TVL) and is rolling out a key innovation: EulerSwap. This module lets protocols provide liquidity for both swaps and borrowing in a single pool.
Key features:

  • Dual-purpose liquidity (swap + lending)
  • “Just-in-time” borrowing mechanisms
  • Smart contract automation for optimized usage

2. Morpho
Morpho is another high-growth player. With support from Coinbase and over $4B in TVL, it's becoming a serious challenger to AAVE. Its permissionless lending architecture and novel liquidity provisioning model stand out.

3. Hyperliquid
While not a lender per se, Hyperliquid’s approach to perpetuals (perps) trading is noteworthy. It has captured 11% of Binance’s perp market share, signaling DeFi’s growing ability to challenge centralized platforms.

Why Permissionless Lending Matters

The benefits of removing centralized control over lending markets include:

  • Faster innovation and product launches
  • Greater financial inclusion for emerging projects
  • Risk-based pricing by the market, not centralized governance
  • Enhanced decentralization and resilience

However, challenges remain. The risk of undercollateralized positions and protocol exploits still exist. That’s why security—such as smart contract audits and on-chain firewalls—is critical.

The Role of Token Metrics in Tracking DeFi 3.0

During the webinar, the Token Metrics team highlighted how their platform tracks the performance of DeFi 3.0 projects using metrics like:

  • TVL growth rate
  • Trader grade and investor grade
  • Bullish or bearish signals based on 80+ data points

For example, Euler’s bullish signal flipped just before a 30% price rise, demonstrating the value of data-driven insight in volatile markets.

What's Next for DeFi?

As the cycle evolves, we expect:

  • A proliferation of permissionless lending protocols across L1s and L2s
  • Better capital efficiency tools
  • Greater interoperability across EVM chains and Solana
  • On-chain integrations with tokenized real-world assets

Final Thoughts

DeFi 3.0 is not just hype—it represents a fundamental shift in how decentralized finance operates. Permissionless lending, composable liquidity, and institutional-grade risk controls are turning DeFi into a more mature, scalable ecosystem.

As always, perform your own due diligence and keep an eye on platform fundamentals, smart contract risk, and ecosystem adoption.

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