Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Token Metrics Team

6 min

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Index

Overview of Solana Blockchain

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

Multi-chain deployment: Initially on Ethereum and Linea
30 million user base: Immediate access to a massive user network
MasterCard integration: Direct retail spending capabilities
Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

VanEck and Jito filed for Solana ETF applications
Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

Privacy-first AI: Local inference without data upload to centralized servers
Multiple AI models: Text, image, and specialized model integration
Fair token distribution: 50% airdropped to community
Stake for Access: API credits model with $1 per day per staked token
Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
Multi-chain strategies are becoming standard for major protocols
Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

Fantasy Football platforms generating millions in revenue within days of launch
Gaming integrations bringing Web2 users into crypto seamlessly
Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

Bitcoin: Continued treasury adoption and regulatory clarity
Ethereum: DeFi growth and institutional ETF flows
Solana: Emerging treasury strategies and ETF potential
Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

Liquid staking tokens on growing ecosystems
Bridge and infrastructure protocols with real revenue
Privacy-focused AI projects with utility beyond speculation
Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

Net Asset Value (NAV): Compare stock price to underlying crypto holdings
Premium levels: Historical peaks around 2.5x suggest caution
Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

Profit-taking opportunities may emerge soon
Risk management becomes crucial as markets mature
Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

$10 trillion stablecoin market within 2-3 years
Multiple treasury companies for each major cryptocurrency
Regulatory clarity enabling broader institutional participation
Consumer applications bringing billions of users to crypto

Conclusion

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Bearish Signals Ahead? How to Spot Early Warnings Before a Crash

Token Metrics Team

4 min

MIN

In crypto, everything can change overnight. One minute the market’s bullish — the next, it’s bleeding red. That’s why the ability to spot bearish signals early is crucial for protecting capital and maximizing long-term gains. Token Metrics gives traders an edge with AI-driven alerts that help you act before the crash hits.

Why Most Traders Miss the Top
Retail traders often get caught in the hype. By the time “everyone” is talking about a token, it’s usually too late. The smartest investors are watching subtle changes in data: volume drops, negative sentiment, weakening momentum.

Token Metrics makes those patterns visible before price crashes.

What Is a Bearish Signal on Token Metrics?
A bearish signal is a warning based on:

Declining Trader Grade (below 30)
Negative ROI since signal
Volume drying up while price holds
Bearish crossover in trend indicators
Weakening fundamentals or fading narratives

These signals are automatically triggered and displayed on the Market Page.

How to Identify Bearish Tokens Early

Sort by Negative ROI – See which tokens have declined most after a bold signal.
Filter by Trader Grade < 30 – These are tokens losing short-term momentum.
Look for Divergence – If price is flat but volume or sentiment drops, the setup may be turning bearish.

Behavioral Clues You Shouldn’t Ignore

Signal stops updating – Token Metrics halts signals when confidence fades.
Narrative dies down – No more tweets, community quiets down? Trouble ahead.
Trending to Stagnant – Tokens drop from Top Gainers list quickly.

Real Example: Avoiding Losses with Signal Data
Ian Balina mentioned how users avoided major losses by exiting weak tokens early thanks to falling grades and bearish signals. Instead of hoping, they acted — preserving capital and rotating into stronger plays like Launch Coin or AI tokens.

What to Do When You See Bearish Signs

Don’t panic – Act on data, not emotion.
Set stop-losses based on bold signal entry points.
Rotate capital into high-grade tokens or stablecoins.
Monitor daily – The market can flip from bullish to bearish in hours.

Combining Risk Management with Signals
Token Metrics isn’t just about finding moonshots. It’s also about knowing when not to buy or when to exit early. By using bearish signals, you protect yourself from downside while staying positioned for the next big opportunity.

Conclusion
The best crypto traders aren’t just profit-hunters — they’re risk managers. Bearish signals from Token Metrics help you anticipate weakness, reduce losses, and trade with clarity. In a volatile market, that edge can make all the difference.

Research

From Retail to Institutions: Who’s Driving the Crypto Market in 2025?

Token Metrics Team

4 min

MIN

Crypto markets are evolving — and fast. In the early days, retail investors dominated the space. But by 2025, the tides are shifting. Institutional investors, family offices, and algorithmic funds are entering the market at scale. This blog explores the growing divide — and how it’s reshaping opportunities for everyday traders.

The Rise of Institutional Money in Crypto
Over the last year, a new class of investors has emerged: professional firms with deep pockets and long-term horizons. They're no longer just “exploring crypto” — they’re actively deploying capital.

Why now?

Regulatory clarity in major jurisdictions
Bitcoin ETF approvals and crypto fund launches
Better custody, risk management, and analytics tools (including Token Metrics)

What Are Institutions Buying?
Institutions tend to avoid meme coins and hyper-volatility. Instead, they focus on:

Layer 1 Infrastructure – Ethereum alternatives like Sui and Avalanche
AI Tokens – Leveraging real-world utility and strong narratives
DeFi Blue Chips – Projects with consistent TVL and governance upgrades
Stable Yield Strategies – On-chain bonds, staking, and real-world asset tokens

Token Metrics has seen a spike in institutional users filtering by Investor Grade and project fundamentals.

Retail Traders Still Dominate One Arena
Retail traders are far from out — they dominate high-volatility narratives:

Meme tokens
Social coin launches (e.g., Launchcoin)
Short-term speculation based on influencer sentiment

Retail’s edge? Speed, risk tolerance, and virality. Many of Token Metrics’ bold signals still originate from this activity before institutions catch on.

Token Metrics Bridging the Divide
What makes Token Metrics powerful in 2025 is its ability to serve both segments:

Institutions use it for due diligence, grades, and long-term planning.
Retail traders use it for short-term signals, alerts, and narrative tracking.

This dual capability creates a level playing field, where data, not capital, is the edge.

How to Trade Based on Who’s in Control

When institutions lead – expect slower but more sustainable growth. Focus on high Investor Grade tokens.
When retail leads – expect fast-moving pumps and dumps. Use high Trader Grade + bold signals.
Hybrid phase (now) – Use both metrics to balance volatility and long-term conviction.

Market Behavior Patterns to Watch

Low volatility + high inflows → Institutional buildup
High volume + sudden spikes → Retail-driven narratives
Diverging BTC vs. altcoin trends → Mixed sentiment cycles

Conclusion
The crypto market in 2025 is being driven by both the old guard and the new wave. Institutions bring maturity. Retail brings momentum. Smart investors use tools like Token Metrics to read the room — and position themselves accordingly.

Research

Trader vs. Investor Grade: How to Use Both for Smarter Crypto Bets

Token Metrics Team

4 min

MIN

Crypto trading success often boils down to timing. But how do you know when to enter — and when to stay long? Token Metrics solves this dilemma with a dual-grade system: Trader Grade and Investor Grade. Each grade serves a different investment goal, and together, they help you make more confident decisions, whether you’re day trading or holding for the long run.

What is the Trader Grade?
The Trader Grade measures short-term momentum. It uses AI to analyze price action, volume trends, technical indicators, and recent sentiment shifts. Scores range from 0 to 100, and a score above 80 signals strong short-term potential.

Use Case:

Perfect for swing traders and short-term opportunists.
Look for tokens with Trader Grade > 80 for potential breakout trades.
Example: Launchcoin had a Trader Grade above 90 before its 35x rally began.

What is the Investor Grade?
The Investor Grade focuses on long-term fundamentals. It’s designed for those who want to hold tokens for months or even years. This grade considers tokenomics, development activity, ecosystem strength, narrative alignment, and long-term price structure.

Use Case:

Ideal for long-term portfolio builders.
A token with Investor Grade > 80 is a strong candidate for accumulation.
AI infrastructure tokens and modular blockchains often rank high here.

Why Use Both?
Most traders fail by only looking at hype or short-term charts. Token Metrics lets you blend data:

High Trader Grade + Low Investor Grade? Consider a short-term trade, not a long hold.
High Investor Grade + Low Trader Grade? Consider waiting for a better entry point.
Both High? Green light for confidence in both entry and long-term performance.

Case Study: Balancing Your Portfolio with Grades
Users can use the dual-grade approach for smarter allocation:

30% of capital to high Trader Grade tokens (short-term plays)
70% to high Investor Grade tokens (long-term holds)

This method helps mitigate risk and improve overall ROI.

Where to Find the Grades
Both grades are displayed prominently across:

Token Detail Pages – Real-time grade updates with historical data
Market Page Filters – Sort tokens by grade thresholds
Portfolio Builder Tool – Automatically selects tokens with strong grades

Tips for Grade-Based Trading

Use Trader Grade for volatile markets or when prices are accelerating.
Use Investor Grade when building positions in strong narratives like AI, DeFi, or infrastructure.
Avoid tokens with both grades below 60 unless you’re making a speculative bet.

Conclusion
Trading without context is gambling. Token Metrics’ Trader and Investor Grades give you a proven framework for assessing both momentum and fundamentals. Whether you’re here for a quick flip or a long-term bet, using the dual-grade system can level up your crypto strategy.

Token Metrics Media LLC is a regular publication of information, analysis, and commentary focused especially on blockchain technology and business, cryptocurrency, blockchain-based tokens, market trends, and trading strategies.

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Information contained herein is not an offer or solicitation to buy, hold, or sell any security. The Token Metrics team has advised and invested in many blockchain companies. A complete list of their advisory roles and current holdings can be viewed here: https://tokenmetrics.com/disclosures.html/

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All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Ratings and price predictions are provided for informational and illustrative purposes, and may not reflect actual future performance.

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