Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
Token Metrics Team

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Inside the Dashboard: How to Monitor API Key Activity and Monthly Usage in Real Time

Token Metrics Team
5 min
MIN

The power of any great API isn’t just in the data it provides — it’s also in the control, visibility, and accountability it gives developers. That’s why the Token Metrics API Dashboard is more than just a place to generate keys — it’s your real-time command center for monitoring API key usage, managing access, and optimizing performance.

In this article, we’ll explore how to use the Token Metrics API Dashboard to stay in control of your app’s data usage, track request history, and ensure your integrations remain secure and efficient.

📍 Where to Find It

To access the dashboard:

  1. Log in to your Token Metrics account.
  2. Go to: https://app.tokenmetrics.com/en/api
  3. Navigate to the API Keys and API Usage sections.

🔐 View and Manage API Keys

The API Keys section gives you a complete overview of every active key associated with your account. For each key, you’ll see:

  • Key Name: Descriptive labels like "Bot A" or "Staging Server"
  • Created Date: When the key was generated
  • Last Used: Timestamp of the most recent request
  • Status: Active or inactive toggle
  • Actions: Trash icon to instantly delete a key

💡 Why It Matters:

  • Spot unused or stale keys that may pose a security risk
  • Instantly disable or delete a key if it’s compromised
  • Monitor which app or environment is making the most requests

📊 Monitor API Usage in Real-Time

In the Usage Dashboard, Token Metrics gives you deep insights into how your API credits are being used.

Key metrics include:

  • API Calls Graph
    A daily call volume chart so you can identify peaks in usage, anomalies, or unexpected surges.

  • Total Monthly API Calls
    Example:
    8,750 / 20,000
    See how much of your monthly quota you’ve used — and when it resets.

  • Remaining API Credits
    Know exactly how many calls you have left in your current cycle.

  • API Call Statistics Table
    Each row includes:

    • Endpoint accessed (e.g., /trader-grade)
    • Timestamp of the request
    • Status code (200 = success, 401 = unauthorized, etc.)
    • Originating IP address
    • Success/failure response

🔄 Debugging & Insights Made Easy

This dashboard doesn’t just monitor—it helps you debug and optimize.

  • Quickly identify if your integration is repeatedly hitting 400 or 403 errors
  • Check whether a specific key is being overused or underused
  • Pinpoint spikes in usage that may indicate unauthorized access
  • See which endpoints are called most often — and consider caching results

⚠️ Avoid Rate Limit Surprises

If you’re on a Basic or Advanced plan, you’ll have a rate limit (e.g., 1 req/min for free users, up to 600 req/min for VIPs). The dashboard helps ensure you stay within your limits — and scale appropriately when needed.

🚀 Build Better with Transparency

In a production environment, visibility into API activity is critical. With Token Metrics, you’re never flying blind. You always know:

  • Which app is using which key
  • How many credits you’re using
  • When to optimize or upgrade

From security to scaling, the Token Metrics API Dashboard gives you the insight you need to build with clarity and control.

👉 Launch Your API Dashboard Now → tokenmetrics.com/api

Research

Is the Crypto Market Bullish or Bearish? Why 2025 Is the Year of Neutral Momentum

Token Metrics Team
3 min
MIN

The crypto market isn't clearly bullish or bearish in mid-2025 — it's neutral. This article explores why this 'in-between' momentum could signal a maturing market cycle, and what investors should watch for as signals normalize after a sharp $1T rebound in total market cap.

As we navigate through the midpoint of 2025, one question dominates trading desks and Telegram groups alike: Is the crypto market bullish or bearish? Surprisingly, the answer might be neither. Current indicators suggest that we are in a neutral zone — an ambiguous space where the market is no longer surging with euphoric gains but isn’t plunging into panic either.

From January through mid-May, the total crypto market cap has grown from $1 trillion to $2 trillion. This swift rebound signals recovery, but not full-blown optimism. Instead, many analysts — ourselves included — interpret this as a healthy correction and stabilization following intense early-year volatility.

This kind of environment often marks the early stages of a maturing cycle. Unlike the sharp swings we saw in previous bull and bear markets, 2025’s trend suggests more measured growth, driven by fundamentals rather than hype. In other words, the market might finally be learning from its past.

That doesn’t mean the space lacks activity. Sectors like DeFi lending and AI-related tokens continue to gain traction, with significant TVL inflows. Retail interest in meme coins also remains high in select regions. But overall, what we’re seeing is consolidation — not chaos.

In this neutral setting, strategy matters more than sentiment. It's no longer about jumping into trending narratives or panic-selling on dips. Instead, identifying projects with real use cases, sustainable economics, and strong communities has become the foundation of long-term success.

For traders and builders alike, the current landscape offers both challenges and opportunities. Risk-adjusted returns are key, and disciplined portfolio rebalancing could be one of the most underrated strategies right now.

As we continue monitoring market signals, we remain committed to surfacing actionable insights backed by real-time data, not just narratives. Whether the next breakout is weeks or months away, staying informed — and unemotional — may prove to be your best edge.

How Token Metrics Helps in a Neutral Market Environment:

In times of neutral momentum, making profitable crypto decisions becomes more complex — and that's where Token Metrics shines:

  1. Actionable AI Signals:
    Token Metrics scans thousands of tokens daily, using over 80 data points to identify bullish and bearish trends even when market sentiment is flat. This helps users cut through noise and act on real opportunities.
  2. Investor & Trader Grades:
    When hype fades, fundamentals matter. Our proprietary grades evaluate both short-term momentum and long-term viability, helping users discover tokens with staying power — not just temporary pumps.
  3. Smart Rebalancing Alerts:
    In a consolidating market, maintaining the right portfolio mix is crucial. Token Metrics' indices and alerts help users rebalance regularly to lock in gains and minimize downside risks.
  4. Sector-Based Insights:
    With DeFi, AI, and meme coins behaving differently, Token Metrics allows users to dive deep into sector-specific analytics — so you can position ahead of capital flows.
  5. Sentiment & Volume Monitoring:
    Our platform tracks shifts in on-chain activity, social sentiment, and volume trends to spot early signs of market reversals — especially useful when traditional signals stall.

In a market where being early beats being emotional, Token Metrics equips you with the clarity and tools to trade with confidence.

Announcements

🚀 Announcing the Launch of the Token Metrics API & SDK — Powered by $TMAI

Token Metrics Team
5 min
MIN

Introducing the Token Metrics API: Power Your Crypto Tools with AI-Driven Intelligence

We’re thrilled to announce one of our most important product launches to date: the Token Metrics API is now live.

This powerful crypto API gives developers, quant traders, and crypto startups direct access to the core AI infrastructure that powers the Token Metrics platform. Whether you’re building trading agents, investor dashboards, research tools, or mobile apps, our API and SDKs provide everything you need to build with real-time crypto data and intelligence—right out of the box.

For the first time, you can plug into the same AI API that drives our ratings, signals, and predictions—and embed it directly into your products, tools, or internal systems.

🔍 What’s Inside the Token Metrics API?

Our crypto API is designed to give you high-performance access to the exact data models we use in-house:

✅ AI Trading Signals

Access bullish and bearish calls across thousands of tokens. These API endpoints are powered by machine learning models trained on historical price action, sentiment data, and blockchain activity.

✅ Investor & Trader Grades

Through our API, you can pull dynamic 0–100 grades on any token. Designed for long-term or short-term views, these scores factor in volatility, momentum, market cap trends, and our proprietary AI predictions.

✅ AI Reports & Conversation Crypto Agent

Query the API to generate custom reports and insights using our smart crypto assistant. Analyze market trends, token health, and investment opportunities—without writing your own models.

✅ Token Performance Data

Retrieve token-level analytics like ROI, predictive volatility, and asset rankings. Perfect for powering dashboards, investor tools, or internal models.

✅ Market Sentiment Models

Use the API to access our AI-modeled sentiment engine, built from social media, news data, and trend signals—ideal for gauging crowd psychology.

All Token Metrics API endpoints are RESTful, fast, and easy to integrate. SDKs for Python, Node.js, and other environments help developers onboard quickly.

🛠️ What You Can Build With the Token Metrics API

Our users are already building next-gen tools and automation using the Token Metrics API:

  • 🤖 CEX Trading Agents — Automate entries and exits with real-time signals and token grades
  • ⛓️ DEX Arbitrage Engines — Scan price differences across DeFi and act instantly
  • 📊 Analytics Dashboards — Build data-driven tools with predictive metrics and visualizations
  • 💬 Alert Bots for Telegram & Discord — Deliver actionable alerts using our signal API
  • 📱 Web & Mobile Crypto Apps — Enhance portfolios and research apps with AI intelligence

With just a few lines of code and an API key, you can turn static crypto apps into dynamic, intelligent systems.

💸 Affordable Pricing & $TMAI Utility

We’ve designed our crypto API pricing to be flexible and accessible:

  • Plans start at $99/month, with high usage limits
  • Save up to 35% when you pay with our native token, $TMAI
  • All tiers include access to powerful AI tools and real-time crypto data

Whether you're a solo dev or scaling a trading startup, there’s a plan built for you. Paying with $TMAI also deepens your utility in the Token Metrics ecosystem—this is just the beginning of native token perks.

🧪 Try the Token Metrics API for Free

Not ready to commit? Try our free API tier with:

  • Limited endpoints to explore
  • Access to live documentation and test queries
  • Sample code and SDKs for instant implementation

Start exploring at tokenmetrics.com/api

🌐 Why We Built This Crypto API

Token Metrics has always been focused on empowering smarter investing. But as the market evolves, we believe the future lies in infrastructure, automation, and open access.

That’s why we built the Token Metrics API—to give developers access to the exact AI systems we use ourselves. Our models have been fine-tuned over years, and now, that same intelligence can power your platform, tools, or trading agents.

Whether you're building research platforms, signal-based apps, or automated execution tools—this API is your edge.

⚡ Start Building with Token Metrics API for FREE→ tokenmetrics.com/api

The crypto market never sleeps—and with the Token Metrics API, neither do your tools.

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