Research

Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
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Understanding the Evolution and Impact of Web 3 Technology

Token Metrics Team
5
MIN

Introduction to Web 3

The digital landscape is continually evolving, giving rise to a new paradigm known as Web 3. This iteration promises a shift towards decentralization, enhanced user control, and a more immersive internet experience. But what exactly is Web 3, and why is it considered a transformative phase of the internet? This article explores its fundamentals, technology, potential applications, and the tools available to understand this complex ecosystem.

Defining Web 3

Web 3, often referred to as the decentralized web, represents the next generation of internet technology that aims to move away from centralized platforms dominated by a few major organizations. Instead of relying on centralized servers, Web 3 utilizes blockchain technology and peer-to-peer networks to empower users and enable trustless interactions.

In essence, Web 3 decentralizes data ownership and governance, allowing users to control their information and digital assets without intermediaries. This marks a significant departure from Web 2.0, where data is predominantly managed by centralized corporations.

Key Technologies Behind Web 3

Several emerging technologies underpin the Web 3 movement, each playing a vital role in achieving its vision:

  • Blockchain: A distributed ledger system ensuring transparency, security, and immutability of data. It replaces traditional centralized databases with decentralized networks.
  • Decentralized Applications (dApps): Applications running on blockchain networks providing services without a central controlling entity.
  • Smart Contracts: Self-executing contracts with coded rules, enabling automated and trustless transactions within the Web 3 ecosystem.
  • Decentralized Finance (DeFi): Financial services built on blockchain, offering alternatives to traditional banking systems through peer-to-peer exchanges.
  • Non-Fungible Tokens (NFTs): Unique digital assets representing ownership of items like art, music, or virtual real estate verified on a blockchain.

Together, these technologies provide a robust foundation for a more autonomous and transparent internet landscape.

Contrasting Web 3 With Web 2

Understanding Web 3 requires comparing it to its predecessor, Web 2:

  • Data Control: Web 2 centralizes data with platform owners; Web 3 returns data ownership to users.
  • Intermediaries: Web 2 relies heavily on intermediaries for operations; Web 3 enables direct interaction between users via decentralized protocols.
  • Monetization Models: Web 2 monetizes mainly through targeted ads and user data; Web 3 offers new models such as token economies supported by blockchain.
  • Identity: Web 2 uses centralized identity management; Web 3 incorporates decentralized identity solutions allowing greater privacy and user control.

This shift fosters a more user-centric, permissionless, and transparent internet experience.

Potential Applications of Web 3

Web 3's decentralized infrastructure unlocks numerous application possibilities across industries:

  • Social Media: Platforms that return content ownership and revenue to creators rather than centralized corporations.
  • Finance: Peer-to-peer lending, decentralized exchanges, and transparent financial services enabled by DeFi protocols.
  • Gaming: Games featuring true asset ownership with NFTs and player-driven economies.
  • Supply Chain Management: Immutable tracking of goods and provenance verification.
  • Governance: Blockchain-based voting systems enhancing transparency and participation.

As Web 3 matures, the range of practical and innovative use cases is expected to expand further.

Challenges and Considerations

Despite its promise, Web 3 faces several hurdles that need attention:

  • Scalability: Current blockchain networks can encounter performance bottlenecks limiting widespread adoption.
  • User Experience: Interfaces and interactions in Web 3 must improve to match the seamlessness users expect from Web 2 platforms.
  • Regulatory Environment: Legal clarity around decentralized networks and digital assets remains a work in progress globally.
  • Security: While blockchain offers security benefits, smart contract vulnerabilities and user key management pose risks.

Addressing these challenges is crucial for realizing the full potential of Web 3.

How to Research Web 3 Opportunities

For individuals and organizations interested in understanding Web 3 developments, adopting a structured research approach is beneficial:

  1. Fundamental Understanding: Study blockchain technology principles and the differences between Web 2 and Web 3.
  2. Use Analytical Tools: Platforms like Token Metrics provide data-driven insights and ratings on Web 3 projects, helping to navigate the complex ecosystem.
  3. Follow Reputable Sources: Stay updated with academic papers, technical blogs, and industry news.
  4. Experiment with Applications: Engage hands-on with dApps and blockchain platforms to gain practical understanding.
  5. Evaluate Risks: Recognize technical, operational, and regulatory risks inherent to emerging Web 3 projects.

This approach supports informed analysis based on technology fundamentals rather than speculation.

The Role of AI in Web 3 Research

Artificial intelligence technologies complement Web 3 by enhancing research and analytical capabilities. AI-driven platforms can process vast amounts of blockchain data to identify patterns, assess project fundamentals, and forecast potential developments.

For example, Token Metrics integrates AI methodologies to provide insightful ratings and reports on various Web 3 projects and tokens. Such tools facilitate more comprehensive understanding for users navigating decentralized ecosystems.

Conclusion

Web 3 embodies a transformative vision for the internet—one that emphasizes decentralization, user empowerment, and innovative applications across multiple sectors. While challenges remain, its foundational technologies like blockchain and smart contracts hold substantial promise for reshaping digital interactions.

Continuing research and utilization of advanced analytical tools like Token Metrics can help individuals and organizations grasp Web 3’s evolving landscape with clarity and rigor.

Disclaimer

This article is for educational and informational purposes only and does not constitute financial, investment, or legal advice. Readers should conduct their own research and consult with professional advisors before making any decisions related to Web 3 technologies or digital assets.

Research

A Comprehensive Guide to Minting Your Own NFT

Token Metrics Team
4
MIN

Introduction to NFT Minting

The explosion of interest in non-fungible tokens (NFTs) has opened new opportunities for creators and collectors alike. If you've ever wondered, "How can I mint my own NFT?", this guide will walk you through the essential concepts, processes, and tools involved in creating your unique digital asset on the blockchain.

What is NFT Minting?

Minting an NFT refers to the process of turning a digital file — such as artwork, music, video, or other digital collectibles — into a unique token recorded on a blockchain. This tokenization certifies the originality and ownership of the asset in a verifiable manner. Unlike cryptocurrencies, NFTs are unique and cannot be exchanged on a one-to-one basis.

Choosing the Right Blockchain for NFT

Several blockchains support NFT minting, each with distinct features, costs, and communities. The most popular blockchain for NFTs has been Ethereum due to its widespread adoption and support for ERC-721 and ERC-1155 token standards. However, alternatives such as Binance Smart Chain, Solana, Polygon, and Tezos offer different advantages, such as lower transaction fees or faster processing times.

When deciding where to mint your NFT, consider factors like network fees (also known as gas fees), environmental impact, and marketplace support. Analytical tools, including Token Metrics, can offer insights into blockchain performance and trends, helping you make an informed technical decision.

Selecting an NFT Platform

Once you have chosen a blockchain, the next step is to select an NFT platform that facilitates minting and listing your digital asset. Popular NFT marketplaces such as OpenSea, Rarible, Foundation, and Mintable provide user-friendly interfaces to upload digital files, set metadata, and mint tokens.

Some platforms have specific entry requirements, such as invitation-only access or curation processes, while others are open to all creators. Consider the platform's user base, fees, minting options (e.g., lazy minting or direct minting), and supported blockchains before proceeding.

Step-by-Step Process to Mint Your Own NFT

  1. Prepare Your Digital Asset: Have your digital file ready — this could be an image, audio, video, or 3D model.
  2. Create a Digital Wallet: Set up a cryptocurrency wallet (such as MetaMask or Trust Wallet) compatible with your chosen blockchain and platform.
  3. Fund Your Wallet: Add some cryptocurrency to your wallet to cover minting and transaction fees. For Ethereum-based platforms, this typically means ETH.
  4. Connect Wallet to Platform: Link your wallet to the NFT marketplace where you intend to mint your NFT.
  5. Upload Your File and Add Metadata: Provide necessary details, including title, description, and any unlockable content.
  6. Mint the NFT: Initiate the minting process. The platform will create the token on the blockchain and assign it to your wallet.
  7. Manage and List Your NFT: After minting, you can choose to keep, transfer, or list the NFT for sale on the marketplace.

Understanding Costs and Fees

Minting an NFT typically involves transaction fees known as gas fees, which vary based on blockchain network congestion and platform policies. Costs can fluctuate significantly; therefore, it's prudent to monitor fee trends, potentially using analytical resources like Token Metrics to gain visibility into network conditions.

Some NFT platforms offer "lazy minting," allowing creators to mint NFTs with zero upfront fees, with costs incurred only upon sale. Understanding these financial mechanics is crucial to planning your minting process efficiently.

Leveraging AI Tools in NFT Creation and Analysis

The intersection of artificial intelligence and blockchain has produced innovative tools that assist creators and collectors throughout the NFT lifecycle. AI can generate creative artwork, optimize metadata, and analyze market trends to inform decisions.

Research platforms such as Token Metrics utilize AI-driven methodologies to provide data insights and ratings that support neutral, analytical understanding of blockchain assets, including aspects relevant to NFTs. Employing such tools can help you better understand the technical fundamentals behind NFT platforms and ecosystems.

Key Considerations and Best Practices

  • File Authenticity and Ownership: Ensure you have the rights to tokenize the digital content.
  • Security: Use secure wallets and protect your private keys to prevent unauthorized access.
  • Metadata Accuracy: Properly describe and tag your NFT to enhance discoverability and traceability.
  • Platform Reputation: Choose well-known platforms to benefit from better security and liquidity.
  • Stay Updated: The NFT space evolves rapidly—leveraging analytical tools like Token Metrics can help track developments.

Conclusion

Minting your own NFT involves understanding the technical process of creating a unique token on a blockchain, choosing appropriate platforms, managing costs, and utilizing supporting tools. While the process is accessible to many, gaining analytical insights and leveraging AI-driven research platforms such as Token Metrics can deepen your understanding of underlying technologies and market dynamics.

Disclaimer

This article is for educational purposes only and does not constitute financial or investment advice. Always conduct your own research and consult professionals before engaging in digital asset creation or transactions.

Research

Understanding the Risks of Using Centralized Crypto Exchanges

Token Metrics Team
5
MIN

Introduction

Centralized cryptocurrency exchanges have become the primary venues for trading a wide array of digital assets. Their user-friendly interfaces and liquidity pools make them appealing for both new and experienced traders. However, the inherent risks of using such centralized platforms warrant careful consideration. This article explores the risks associated with centralized exchanges, offering an analytical overview while highlighting valuable tools that can assist users in evaluating these risks.

What Are Centralized Exchanges?

Centralized exchanges (CEXs) operate as intermediaries that facilitate buying, selling, and trading cryptocurrencies. Users deposit funds into the exchange's custody and execute trades on its platform. Unlike decentralized exchanges, where users maintain control of their private keys and assets, centralized exchanges hold users' assets on their behalf, which introduces specific vulnerabilities and considerations.

Security Risks

One of the primary risks associated with centralized exchanges is security vulnerability. Holding large sums of digital assets in a single entity makes exchanges prominent targets for hackers. Over the years, numerous high-profile breaches have resulted in the loss of millions of dollars worth of crypto assets. These attacks often exploit software vulnerabilities, insider threats, or phishing campaigns.

Beyond external hacking attempts, users must be aware of the risks posed by potential internal malfeasance within these organizations. Since exchanges control private keys to user assets, trust in their operational security and governance practices is critical.

Custodial Risk and Asset Ownership

Using centralized exchanges means users relinquish direct control over their private keys. This custodial arrangement introduces counterparty risk, fundamentally differing from holding assets in self-custody wallets. In situations of insolvency, regulatory intervention, or technical failures, users may face difficulties accessing or retrieving their funds.

Additionally, the lack of comprehensive insurance coverage on many platforms means users bear the brunt of potential losses. The concept "not your keys, not your coins" encapsulates this risk, emphasizing that asset ownership and control are distinct on centralized platforms.

Regulatory and Compliance Risks

Centralized exchanges typically operate under jurisdictional regulations which can vary widely. Regulatory scrutiny may lead to sudden operational restrictions, asset freezes, or delisting of certain cryptocurrencies. Users of these platforms should be aware that regulatory changes can materially impact access to their assets.

Furthermore, compliance requirements such as Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures involve sharing personal information, posing privacy considerations. Regulatory pressures could also compel exchanges to surveil or restrict user activities.

Liquidity and Market Risks

Large centralized exchanges generally offer high liquidity, facilitating quick trade execution. However, liquidity can vary significantly between platforms and tokens, possibly leading to slippage or failed orders during volatile conditions. In extreme scenarios, liquidity crunches may limit the ability to convert assets efficiently.

Moreover, centralized control over order books and matching engines means that trade execution transparency is limited compared to decentralized protocols. Users should consider market structure risks when interacting with centralized exchanges.

Operational and Technical Risks

System outages, software bugs, or maintenance periods pose operational risks on these platforms. Unexpected downtime can prevent users from acting promptly in dynamic markets. Moreover, technical glitches could jeopardize order accuracy, deposits, or withdrawals.

Best practices involve users staying informed about platform status and understanding terms of service that govern incident responses. Awareness of past incidents can factor into decisions about trustworthiness.

Mitigating Risks Using Analytical Tools

While the risks highlighted are inherent to centralized exchanges, utilizing advanced research and analytical tools can enhance users’ understanding and management of these exposures. AI-driven platforms like Token Metrics offer data-backed insights into exchange security practices, regulatory compliance, liquidity profiles, and overall platform reputation.

Such tools analyze multiple risk dimensions using real-time data, historical performance, and fundamental metrics. This structured approach allows users to make informed decisions based on factual assessments rather than anecdotal information.

Additionally, users can monitor news, community sentiment, and technical analytics collectively via these platforms to evaluate evolving conditions that may affect centralized exchange risk profiles.

Practical Tips for Users

  • Research exchange reputation: Evaluate past security incidents, user reviews, and transparency of operations.
  • Stay updated on regulations: Understand how regulatory environments may impact exchange functionality and asset accessibility.
  • Limit exposure: Avoid holding large balances long-term on any single exchange.
  • Utilize research platforms: Leverage AI-powered tools like Token Metrics for detailed risk analysis.
  • Consider withdrawal security: Enable multi-factor authentication and regularly verify withdrawal addresses.
  • Diversify custody approaches: When appropriate, combine exchange use with self-custody solutions for asset diversification.

Conclusion

Centralized cryptocurrency exchanges continue to play a significant role in digital asset markets, providing accessibility and liquidity. Nevertheless, they carry multifaceted risks ranging from security vulnerabilities to regulatory uncertainties and operational challenges. Understanding these risks through a comprehensive analytical framework is crucial for all participants.

Non-investment-focused, AI-driven research platforms like Token Metrics can support users in navigating the complexity of exchange risks by offering systematic, data-driven insights. Combining such tools with prudent operational practices paves the way for more informed engagement with centralized exchanges.

Disclaimer

This content is provided solely for educational and informational purposes. It does not constitute financial, investment, or legal advice. Readers should conduct their own research and consult qualified professionals before making any financial decisions.

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