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Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
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The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Research

REST API Guide: Design, Security & Best Practices

Token Metrics Team
5

REST APIs remain the backbone of modern web and mobile integrations. Whether you are building a public data service, an internal microservice, or an AI agent that consumes remote endpoints, understanding REST architecture, trade-offs, and operational considerations helps you design reliable, maintainable services. This guide outlines core principles, security patterns, performance levers, and practical steps to take a REST API from prototype to production-ready.

Overview: What REST Means and When to Use It

REST (Representational State Transfer) is an architectural style that emphasizes stateless interactions, resource-oriented URLs, and a uniform interface over HTTP. REST excels when you need:

  • Clear resource models (users, orders, assets) that map to endpoints.
  • Interoperability across heterogeneous clients (web, mobile, bots).
  • Simple caching and scalability using standard HTTP semantics.

It is less ideal for tightly-coupled RPC-style workflows or highly transactional systems where more specialized protocols (gRPC, WebSockets) may be better. Use scenario analysis: list the primary operations, expected throughput, latency requirements, and client types before committing to REST.

Design Principles: Modeling Resources, Endpoints & Versioning

Good REST design begins with resource modeling. Convert nouns into endpoints (e.g., /users, /orders/{id}) and use HTTP verbs for actions (GET, POST, PUT, PATCH, DELETE). Key practices include:

  • Consistent URI structure: predictable paths reduce client complexity and documentation friction.
  • Use of status codes: return standard HTTP codes (200, 201, 400, 401, 403, 404, 429, 500) and embed machine-readable error payloads.
  • Pagination and filtering: design scalable list endpoints with limit/offset or cursor approaches and clear sort/filter parameters.
  • API versioning: prefer versioning via headers or a version segment (e.g., /v1/) and adopt deprecation policies to manage breaking changes.

Document the contract using OpenAPI/Swagger to enable client generation and automated testing. Maintain a change log and semantic versioning conventions to help consumers plan migrations.

Security & Authentication Patterns

Security must be baked into API design. Core controls include transport security, authentication, authorization, and abuse prevention:

  • TLS everywhere: require HTTPS and disallow insecure endpoints.
  • Authentication: use OAuth2 for delegated access, API keys for service-to-service calls, or JWTs for stateless sessions. Rotate and scope keys to limit blast radius.
  • Authorization: implement least-privilege ACLs and role-based checks at the resource layer.
  • Rate limiting and throttling: protect against spikes and abuse with client-tiered rate limits and graceful 429 responses.
  • Input validation and sanitization: validate payloads, enforce size limits, and apply schema checks to avoid injection and denial-of-service vectors.

Audit logs and monitoring provide visibility into suspicious patterns. Use a layered approach: perimeter controls, application checks, and runtime protections.

Performance, Scaling & Reliability

Design for performance from the start. Profile expected workloads and adopt strategies appropriate to scale:

  • Caching: leverage HTTP caching headers (ETag, Cache-Control) and CDN caching for public resources.
  • Asynchronous workflows: move long-running tasks to background jobs and expose status endpoints rather than blocking request threads.
  • Connection and payload optimization: support gzip/brotli compression and consider payload minimization or field selection to reduce bandwidth.
  • Horizontal scaling: design services to be stateless so they can scale behind load balancers; externalize state to databases or caches.
  • Observability: collect structured logs, distributed traces, and metrics (latency, error rates, saturations) to detect regressions early.

Test performance with realistic load patterns and failure injection. A resilient API recovers gracefully from partial outages and provides useful error information to clients.

Practical Integration: Tooling, SDKs & AI Agents

Operationalizing a REST API includes client SDKs, developer portals, and automation. Use OpenAPI to generate SDKs in common languages and provide interactive documentation (Swagger UI, Redoc). For AI-driven applications, consider these steps:

  1. Expose well-documented endpoints for the data models AI agents will consume.
  2. Provide schema and example payloads so model prompts can be constructed deterministically.
  3. Rate-limit and sandbox agent access to prevent excessive usage and protect sensitive data fields.

AI-driven research and analytics tools can augment API design and monitoring by surfacing anomalies and suggesting schema changes. For example, platforms that combine on-chain and market data help teams design endpoints that better serve analytics workloads—see Token Metrics for an example of an AI-powered crypto research tool that demonstrates how combining signals and APIs supports data-driven product design.

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FAQ: What is a REST API?

A REST API is an interface that uses HTTP methods and resource-oriented URLs to enable stateless communication between clients and servers. It emphasizes a uniform interface and uses standard HTTP semantics.

FAQ: How do I version a REST API safely?

Version by URI segment (/v1/) or headers, publish changelogs, and use semantic versioning to communicate compatibility. Provide backward-compatible migrations and deprecation timelines for breaking changes.

FAQ: What authentication methods are common for REST APIs?

Common approaches include OAuth2 for delegated access, API keys for service access, and JWTs for stateless sessions. Choose based on client types and security requirements, and always use TLS.

FAQ: How can I optimize REST API performance?

Apply caching headers, use CDNs, compress payloads, paginate large lists, and move long-running tasks to asynchronous queues. Monitor metrics and load-test using representative traffic.

FAQ: When should I choose gRPC or GraphQL instead of REST?

Choose gRPC for low-latency, high-throughput RPC between services and GraphQL when clients need flexible queries over a complex graph of resources. REST is often best for simple resource-based services and broad interoperability.

Disclaimer

This article is for educational and informational purposes only. It does not constitute professional advice. Evaluate technical choices in the context of your own project requirements and constraints.

Research

Mastering Modern REST APIs: Design, Security & Tools

Token Metrics Team
5

REST APIs power much of the web: mobile apps, SPAs, microservices, and integrations all rely on predictable HTTP-based interfaces. This guide breaks down modern REST API concepts into practical frameworks, security patterns, testing workflows, and tooling recommendations so engineers can build resilient, maintainable services.

Overview: What a REST API Really Is

A REST API (Representational State Transfer) is an architectural style for networked applications that uses stateless HTTP requests to perform operations on resources. Rather than prescribing specific technologies, REST emphasizes constraints—uniform interface, statelessness, cacheability, layered system—to enable scalable, evolvable services.

Key concepts:

  • Resources: nouns exposed by the API (e.g., /users, /orders).
  • HTTP verbs: GET, POST, PUT/PATCH, DELETE map to read/create/update/delete operations.
  • Representations: payload formats such as JSON or XML; JSON is ubiquitous today.
  • Statelessness: each request contains all necessary context (authentication tokens, parameters).

Design Principles & Patterns for Scalable APIs

Good design balances clarity, consistency, and forward compatibility. Apply these patterns when designing endpoints and payloads:

  • Resource modeling: structure endpoints around logical resources and their relationships. Favor plural nouns: /invoices, /invoices/{id}/lines.
  • Versioning: use a clear strategy such as Accept header versioning or a version prefix (/v1/) when breaking changes are necessary.
  • Pagination & filtering: implement cursor-based pagination for large datasets and offer consistent filter/query parameter semantics.
  • Hypermedia (HATEOAS) where useful: include links to related resources to aid discoverability in complex domains.
  • Error handling: return standardized error objects with HTTP status codes, machine-readable error codes, and human-friendly messages.

Designing APIs with clear contracts helps teams iterate without surprises and enables client developers to integrate reliably.

Security, Rate Limiting, and Operational Concerns

Security and reliability are core to production APIs. Focus on layered defenses and operational guardrails:

  • Authentication & authorization: adopt proven standards such as OAuth 2.0 for delegated access and use JSON Web Tokens (JWT) or opaque tokens as appropriate. Validate scopes and permissions server-side.
  • Transport security: enforce HTTPS everywhere and use HSTS to prevent downgrade attacks.
  • Input validation and sanitization: validate payloads at the boundary, apply schema checks, and reject unexpected fields to reduce attack surface.
  • Rate limiting & quotas: protect resources with per-key throttling, burst policies, and graceful 429 responses to communicate limits to clients.
  • Observability: implement structured logging, distributed tracing, and metrics (latency, error rate, throughput) to detect anomalies early.

Security is not a single control but a set of practices that evolve with threats. Regular reviews and attack surface assessments are essential.

Tools, Testing, and AI-Assisted Analysis

Reliable APIs require automated testing, simulation, and monitoring. Common tools and workflows include:

  • Design-first: use OpenAPI/Swagger to define contracts, generate client/server stubs, and validate conformance.
  • Testing: employ unit tests for business logic, integration tests for end-to-end behavior, and contract tests (Pact) between services.
  • Load testing: use tools like k6 or JMeter to simulate traffic patterns and surface scaling limits.
  • Security testing: perform automated vulnerability scanning, dependency analysis, and routine penetration testing.
  • AI and analytics: modern workflows increasingly incorporate AI assistants for anomaly detection, schema drift alerts, and traffic classification. For AI-assisted API monitoring and analytics, Token Metrics offers capabilities that can augment diagnostics without replacing engineering judgment.

Combining contract-first development with continuous testing and observability reduces regressions and improves reliability.

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FAQ: What protocols and formats do REST APIs use?

REST APIs typically use HTTP/HTTPS as the transport protocol and JSON as the dominant payload format. XML and other formats are supported but less common. HTTP status codes convey high-level outcome (200 OK, 201 Created, 400 Bad Request, 401 Unauthorized, 429 Too Many Requests, 500 Server Error).

FAQ: How should I version a public REST API?

Versioning strategies vary. A pragmatic approach is to keep backward-compatible changes unversioned and introduce a new version (e.g., /v2/) for breaking changes. Consider header-based versioning for greater flexibility, but ensure clients can discover supported versions.

FAQ: When should I use PUT vs PATCH?

Use PUT for full resource replacement and PATCH for partial updates. PUT should accept the complete resource representation; PATCH applies a partial modification (often using JSON Patch or a custom partial payload). Document semantics clearly so clients know expectations.

FAQ: How do I design for backward compatibility?

Prefer additive changes (new fields, new endpoints) and avoid removing fields or changing response types. Feature flags, deprecation headers, and sunset timelines help coordinated migration. Provide clear changelogs and client SDK updates when breaking changes are unavoidable.

FAQ: What are common performance optimizations for REST APIs?

Common techniques include caching responses with appropriate cache-control headers, using content compression (gzip/ Brotli), database query optimization, connection pooling, and applying CDN edge caching for static or infrequently changing data. Profiling and tracing will point to the highest-return optimizations.

FAQ: How do REST and GraphQL compare for API design?

REST emphasizes resource-centric endpoints and predictable HTTP semantics, while GraphQL provides flexible query composition and single-endpoint operation. Choose based on client needs: REST often maps naturally to CRUD operations and caching; GraphQL excels when clients need tailored queries and minimized round trips.

Disclaimer: This article is educational and informational only. It does not constitute investment, legal, or professional advice. Implementations, security practices, and platform choices should be evaluated against your project requirements and in consultation with qualified professionals.

Research

Mastering REST API Fundamentals

Token Metrics Team
5

REST APIs are the lingua franca of modern web and cloud applications. Whether you’re integrating services, building AI agents that access data, or exposing backend functionality to mobile apps, understanding REST API design, security, and operational concerns is essential. This guide breaks down the technical fundamentals, practical design patterns, and tooling you need to build reliable RESTful interfaces.

Overview: What is a REST API and why it matters

REST (Representational State Transfer) defines an architectural style for distributed systems. A REST API exposes resources—such as users, transactions, or sensor readings—via uniform, stateless HTTP endpoints. Typical REST characteristics include resource-based URIs, use of standard HTTP methods (GET, POST, PUT, DELETE, PATCH), and representation of state using formats like JSON.

REST matters because it standardizes how services communicate. Its widespread adoption simplifies integration across languages, platforms, and systems. For developers and architects, REST offers predictable semantics, easy debugging with HTTP tools, and broad ecosystem support including client libraries, API gateways, and monitoring solutions.

Design principles and practical patterns for REST APIs

Good REST API design balances simplicity, consistency, and evolvability. Use these practical patterns:

  • Resource naming: Use plural nouns and hierarchical paths (e.g., /users/123/orders). Avoid verbs in URIs.
  • HTTP semantics: Map operations to HTTP methods (GET for retrieval, POST for creation, PUT for idempotent updates, PATCH for partial updates, DELETE for removal).
  • Status codes: Return appropriate HTTP status codes (200, 201, 204, 400, 401, 403, 404, 409, 500) and meaningful error bodies.
  • Pagination and filtering: Support cursor or offset pagination, filtering, and sorting to avoid large payloads.
  • Versioning: Prefer header-based or URI versioning (e.g., /v1/) to manage breaking changes without disrupting clients.
  • Hypermedia (HATEOAS) selectively: For complex workflows, include hypermedia links to guide clients, but avoid overcomplicating simple CRUD APIs.

Design reviews should include API contracts (OpenAPI/Swagger), example clients, and backward-compatibility checks. Automated contract tests help prevent regressions when evolving endpoints.

Security, rate limiting, and performance considerations

Security and reliability are core. Key controls include:

  • Authentication: Use standardized schemes like OAuth 2.0, API keys for machine-to-machine access, or mTLS for sensitive integrations.
  • Authorization: Enforce least privilege, scope-based access, and validate permissions on each request.
  • Input validation: Validate and sanitize payloads to mitigate injection and malformed data risks.
  • Rate limiting and quotas: Protect backends using per-client or per-key rate limits and request throttling to maintain availability.
  • Observability: Instrument request tracing, structured logging, metrics for latency/error rates, and distributed tracing to diagnose issues.
  • Performance: Use caching (HTTP cache headers, CDN edge caching), compression, and thoughtful pagination to reduce latency and load.

Threat modeling should be part of the API lifecycle: examine attack surfaces like authentication endpoints, file uploads, and public enumerations. Regular security audits and automated scanning are recommended as part of CI/CD pipelines.

Tooling, standards, and real-world integrations

The API ecosystem contains tools for specification, testing, monitoring, and automation:

  • Specification: OpenAPI/Swagger for machine-readable contracts, protobuf/gRPC for high-performance RPC alternatives.
  • Testing: Contract testing (e.g., Pact), unit and integration tests, and fuzzing for robustness.
  • Gateways and management: API gateways provide authentication, rate limiting, observability, and routing features.
  • Monitoring: Use Prometheus/OpenTelemetry for metrics and traces, plus alerting on SLO/SLA breaches.

In domains like crypto and AI, reliable data feeds are crucial. Developers commonly consume REST APIs for price data, on-chain metrics, and model endpoints. Services that offer comprehensive, well-documented APIs can speed integration for analytics and agent development. For example, Token Metrics provides analyses and datasets that can be integrated into workflows via API-driven tooling.

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Token Metrics provides real-time prices, trading signals, and on-chain insights all from one powerful API. Grab a Free API Key

FAQ: What is REST and how does it differ from RESTful?

REST is an architectural style; a RESTful API adheres to REST constraints such as statelessness and resource-based URIs. In practice, many APIs adopt REST principles without implementing every constraint strictly.

FAQ: How should I version a public REST API?

Common approaches are URI versioning (/v1/), header-based versioning, or content negotiation. Choose a strategy that fits client usage patterns and allows backward-compatible changes. Communicate deprecation timelines clearly.

FAQ: What are the minimum security measures for a public REST endpoint?

At minimum, enforce authentication (OAuth or API keys), input validation, HTTPS-only transport, rate limiting, and logging. Apply principle of least privilege and review access controls regularly.

FAQ: Should I publish an OpenAPI spec?

Yes. An OpenAPI specification improves discoverability, enables client-generation, and supports automated testing and documentation. It serves as a contract between teams and external consumers.

FAQ: When is REST preferred over GraphQL?

REST is often preferable for simple CRUD resources, caching at the HTTP layer, and clear operation semantics. GraphQL excels when clients need flexible, aggregated queries and fewer round-trips. Consider team expertise, caching needs, and client requirements when choosing.

Disclaimer

This article is educational and technical in nature. It does not provide financial, legal, or investment advice. Evaluate technical solutions and integrations based on your own requirements and conduct independent testing before production use.

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