Back to blog
Research

What Are Smart Contracts? A Comprehensive Guide

Discover the basics of smart contracts and how they transform transactions. Learn their benefits and use cases. Read the article for simple insights.
Talha Ahmad
5 min
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 No credit card | 1-click unsubscribe

The digital revolution has fundamentally transformed the way we conduct business, manage agreements, and execute transactions. Active blockchain solutions are driving efficiency, security, and transparency across industries such as retail, supply chain, and healthcare. At the forefront of this transformation are smart contracts—revolutionary digital agreements that are reshaping industries ranging from finance and real estate to healthcare and supply chain management.

Blockchain-based smart contracts provide significant benefits to businesses by automating agreements, increasing transparency, and reducing costs. As we progress through 2025, understanding what are smart contracts and how they function has become essential for anyone looking to participate in the blockchain ecosystem or leverage the power of decentralized applications, especially to benefit from increased efficiency and security for businesses and organizations.

Understanding Smart Contracts: The Foundation

Smart contracts are digital contracts stored on a blockchain that are automatically executed when predetermined terms and conditions are met. Essentially, a smart contract is a self-executing agreement encoded as a computer program on a blockchain network, coded to be executed automatically. These contracts automate the execution of an agreement so that all parties involved can be immediately certain of the outcome without the need for intermediaries or delays.

At their core, smart contracts are a self executing program that transforms traditional contract terms into code deployed onto a blockchain, operating without the need for an intermediary or the traditional legal system. Once the required conditions are fulfilled, the smart contract automatically triggers the execution of the contract’s terms, ensuring transparency, efficiency, and security. Unlike traditional contracts that rely on lawyers or banks to enforce terms, smart contracts are self-enforcing and self-verifying, operating on a distributed ledger that guarantees the contract cannot be changed once deployed.

For example, a smart contract on the Ethereum platform is a collection of code (functions) and data (state) residing at a specific address on the Ethereum blockchain. It acts like a computer program with its own balance and the ability to receive and send transactions, but it operates independently once deployed. Smart contracts can facilitate agreements between anonymous parties, ensuring privacy and decentralization. This automation eliminates the need for human intervention and reduces the risk of human error or fraud.

The Evolution and History of Smart Contracts

The idea of smart contracts actually predates blockchain technology. The concept was originally proposed in the 1990s by Nick Szabo, a cryptographer who described smart contracts as “a set of promises, specified in digital form, including protocols within which the parties perform on these promises.” Szabo famously compared smart contracts to vending machines, where the right inputs guarantee a specific output automatically.

It is important to note the distinction between a smart contract and a smart legal contract. A smart legal contract combines the automation of blockchain-based smart contracts with legal enforceability, ensuring compliance with jurisdictional laws and providing legal guarantees that can be upheld in court.

While Bitcoin’s launch in 2009 made smart contracts technically feasible by introducing blockchain technology, it was Ethereum’s introduction in 2015 that truly elevated smart contracts as a foundational element of decentralized applications. Ethereum’s Turing-complete programming language, Solidity, allowed developers to write complex contracts that could handle a wide range of automated functions.

According to the US National Institute of Standards and Technology, a smart contract is “a collection of code and data (sometimes referred to as functions and state) that is deployed using cryptographically signed transactions on the blockchain network.” This definition emphasizes that smart contracts are computer programs that use blockchain technology to handle transactions securely and transparently, with digital signatures used to authenticate parties and secure the execution of these contracts.

How Smart Contracts Work

Smart contracts work by following simple “if/when…then…” statements written into code on a blockchain. The process is straightforward yet powerful:

When a predetermined condition is met and verified by the network, the contract executes the agreed-upon action. Each transaction includes the smart contract code and relevant data, and is verified by the network to ensure authenticity and compliance with the contract's terms.

Smart contracts can also automatically trigger the next action in a workflow once the specified conditions are fulfilled, streamlining processes and reducing the need for intermediaries.

Writing and Deployment

The first step involves writing the contract terms into a programming language designed for blockchain, such as Solidity for Ethereum. Developers encode the agreement’s rules and conditions into a series of instructions, specifying what actions should occur when certain conditions are met.

Once the smart contract code is complete, it is deployed to the blockchain network through a cryptographically signed transaction. After deployment, the contract becomes immutable—meaning it cannot be changed—ensuring trust and transparency for all parties involved. Each deployment creates a single record on the blockchain ledger, ensuring the integrity and traceability of the contract.

Automatic Execution

When the predetermined conditions are fulfilled, the smart contract automatically executes the specified actions. For example, in a rental agreement, the contract might automatically transfer funds to the landlord’s wallet once the tenant’s payment is received. Smart contracts can also manage and transfer digital assets automatically when the agreed conditions are met.

The execution is validated by nodes connected to the blockchain network, such as the Ethereum Virtual Machine (EVM) on Ethereum. These nodes verify the transaction and update the blockchain ledger with encrypted records of the completed transaction. Because the transaction record cannot be changed, it guarantees security and prevents fraud.

Key Characteristics of Smart Contracts

Smart contracts possess several defining characteristics that set them apart from traditional agreements: They offer transparency, as all actions and terms are visible to involved stakeholders. Blockchain based smart contracts allow multiple parties to access and verify the contract terms, ensuring trust and accountability throughout the process.

Distributed and Transparent

Smart contracts are stored on a public distributed ledger, known as a blockchain, which ensures that all participants have access to the contract’s code and terms. This transparency means that no single party can alter the contract without consensus from the network. For example, smart contracts are used for increasing supply chain transparency by tracking pharmaceuticals, ensuring data reliability and safety throughout the transport process.

Trustless and Self-Executing

Smart contracts do not require trusted intermediaries to verify or enforce the agreement, ensuring that every party involved can trust the contract's execution without external enforcement. Their automated possibilities allow them to self-verify conditions and self-enforce execution when the contract’s rules are met.

Deterministic and Immutable

Smart contracts only perform the functions they were programmed to do and only when the required conditions are fulfilled. Once deployed, the contract’s code and transaction history cannot be altered, providing a tamper-proof record.

Speed and Efficiency

By automating contract execution, smart contracts significantly reduce the time and paperwork involved in traditional agreements. The entire chain of actions is executed immediately and automatically, minimizing delays caused by human intervention, and also saving money by eliminating unnecessary steps.

Real-World Applications and Use Cases

Smart contracts are revolutionizing various industries by automating processes and eliminating intermediaries. They are increasingly used to streamline international trade by automating cross-border transactions, improving efficiency and transparency in global business.

Financial Services and DeFi

In finance, smart contracts streamline trade finance by automating payments, verifying documents, and tracking shipments. Decentralized finance (DeFi) platforms leverage smart contracts to enable lending, borrowing, and trading without middlemen, increasing transparency and security.

Real Estate and Property Management

Smart contracts automate property transactions by releasing funds upon payment confirmation, reducing the need for escrow agents. Lease agreements and payments are managed automatically, ensuring timely execution and minimizing disputes.

Supply Chain and Healthcare

In supply chains, smart contracts increase transparency by tracking raw materials and products through every stage, automatically verifying trade documents and resolving disputes. In healthcare, they secure patient data while allowing authorized providers to share information seamlessly.

Insurance and Legal Applications

Smart legal contracts offer greater openness than traditional contracts by being stored on immutable blockchains. They can automatically execute payments or obligations once specific conditions, such as a date or event, are met.

Navigating Smart Contract Ecosystems with Advanced Analytics

As the smart contract landscape grows increasingly complex, sophisticated analytics tools have become indispensable. Token Metrics is a leading AI-powered platform that provides comprehensive insights into blockchain projects and smart contract platforms.

AI-Driven Smart Contract Analysis

Token Metrics evaluates over 6,000 tokens daily, scoring each based on technical analysis, on-chain data, fundamental metrics, and social sentiment. This helps investors identify promising smart contract platforms and tokens built on them.

Advanced Market Intelligence

The Token Metrics API offers real-time price and volume data, AI-based token ratings, and sentiment analysis, making it a valuable resource for developers and analysts working with smart contracts.

Comprehensive Platform Features

Token Metrics provides AI-driven analytics, moonshot altcoin discovery, real-time signals, and tools for both long-term investing and short-term trading. Developer tools integrate with platforms like ChatGPT and Cursor IDE, enabling data-driven smart contract development and analysis.

Smart Contract Platforms and Technologies

Ethereum and EVM-Compatible Chains

Ethereum remains the dominant platform for smart contract development, using the Solidity programming language and the Ethereum Virtual Machine (EVM). Despite security challenges, it hosts the majority of active smart contracts.

Emerging Competitors

Platforms like Solana, which uses the Solana Virtual Machine (SVM) and Rust programming language, and newer blockchains adopting Move (such as Sui and Aptos), offer improved performance and lower transaction costs.

Cross-Chain Solutions

Smart contracts typically operate within a single blockchain network. To interact across networks or access off-chain data, oracles and external computation systems provide necessary verification and data feeds.

Security Considerations and Best Practices

Common Vulnerabilities

Smart contracts face significant security risks, with millions lost annually due to bugs and exploits. Common vulnerabilities include reentrancy attacks, unreliable random number generation, and arithmetic errors.

Development and Testing Tools

Tools like Truffle and Foundry help developers write and test smart contracts thoroughly before deployment. Security analysis platforms such as CRYPTO-SCOUT automatically identify potential vulnerabilities.

Security Analysis and Auditing

Given the high value of cryptocurrency tokens managed by smart contracts, thorough auditing and continuous monitoring are essential to prevent fraud and ensure contract integrity.

The Future of Smart Contracts

Technological Advancement

Smart contracts continue to evolve, improving scalability, interoperability, and security. They are increasingly integrated into industries such as finance, supply chain, healthcare, and real estate, automating transactions with precision and transparency.

Regulatory Landscape

Several US states, including Arizona, Iowa, Nevada, Tennessee, and Wyoming, have passed legislation recognizing smart contracts. The Law Commission of England and Wales has also acknowledged smart legal contracts under existing law frameworks.

Integration with AI and Automation

The convergence of artificial intelligence with smart contracts is enabling more complex automated decision-making and reducing human intervention, opening new possibilities for business and technology.

Getting Started with Smart Contracts

For Developers

Anyone interested can learn to write smart contracts using languages like Solidity and deploy them on blockchain platforms such as Ethereum. Deploying a smart contract requires paying gas fees, as it is treated as a blockchain transaction.

For Investors and Traders

Understanding smart contracts is vital for informed investment decisions in the crypto space. Platforms like Token Metrics offer AI-driven analytics and real-time signals to help investors identify promising tokens and smart contract platforms.

Conclusion

Smart contracts represent one of the most transformative innovations in the digital economy. By eliminating intermediaries and enabling trustless, automated agreements, they drive efficiency, transparency, and innovation across industries. The immutable, encrypted records maintained on blockchain technology ensure security and prevent fraud, while automated execution accelerates transactions and reduces costs.

As smart contracts continue to expand their applications in 2025 and beyond, leveraging advanced analytical tools like those provided by Token Metrics is essential for developers, investors, and business leaders navigating this dynamic space. Far from being just a technological innovation, smart contracts signify a fundamental shift toward a more automated, transparent, and efficient digital economy. Understanding and embracing this technology is crucial for success in the blockchain-powered future unfolding before us.

‍

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
30 Employees
analysts, data scientists, and crypto engineers
Daily Briefings
concise market insights and “Top Picks”
Transparent & Compliant
Sponsored ≠ Ratings; research remains independent
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 No credit card | 1-click unsubscribe
Token Metrics Team
Token Metrics Team

Recent Posts

Research

What is Self-Sovereign Identity in Web3? The Complete Guide to Digital Freedom in 2025

Talha Ahmad
5 min

In today’s digital world, our identities define how we interact online—from accessing services to proving who we are. However, traditional identity management systems often place control of your personal information in the hands of centralized authorities, such as governments, corporations, or social media platforms. This centralized control exposes users to risks like data breaches, identity theft, and loss of privacy. Enter Self-Sovereign Identity (SSI), a revolutionary digital identity model aligned with the core principles of Web3: decentralization, user empowerment, and true digital ownership. Understanding what is self sovereign identity in Web3 is essential in 2025 for anyone who wants to take full control of their digital identity and navigate the decentralized future safely and securely.

Understanding Self-Sovereign Identity: The Foundation of Digital Freedom

At its core, self sovereign identity is a new digital identity model that enables individuals to own, manage, and control their identity data without relying on any central authority. Unlike traditional identity systems, where identity data is stored and controlled by centralized servers or platforms—such as social media companies or government databases—SSI empowers users to become the sole custodians of their digital identity.

The self sovereign identity model allows users to securely store their identity information, including identity documents like a driver’s license or bank account details, in a personal digital wallet app. This wallet acts as a self sovereign identity wallet, enabling users to selectively share parts of their identity information with others through verifiable credentials. These credentials are cryptographically signed by trusted issuers, making them tamper-proof and instantly verifiable by any verifier without needing to contact the issuer directly.

This approach means users have full control over their identity information, deciding exactly what data to share, with whom, and for how long. By allowing users to manage their digital identities independently, SSI eliminates the need for centralized authorities and reduces the risk of data breaches and unauthorized access to sensitive information.

The Web3 Context: Why SSI Matters Now

The emergence of Web3—a decentralized internet powered by blockchain and peer-to-peer networks—has brought new challenges and opportunities for digital identity management. Traditional login methods relying on centralized platforms like Google or Facebook often result in users surrendering control over their personal data, which is stored on centralized servers vulnerable to hacks and misuse.

In contrast, Web3 promotes decentralized identity, where users own and control their digital credentials without intermediaries. The question what is self sovereign identity in Web3 becomes especially relevant because SSI is the key to realizing this vision of a user-centric, privacy-respecting digital identity model.

By 2025, businesses and developers are urged to adopt self sovereign identity systems to thrive in the Web3 ecosystem. These systems leverage blockchain technology and decentralized networks to create a secure, transparent, and user-controlled identity infrastructure, fundamentally different from centralized identity systems and traditional identity management systems.

The Three Pillars of Self-Sovereign Identity

SSI’s robust framework is built on three essential components that work together to create a secure and decentralized identity ecosystem:

1. Blockchain Technology

Blockchain serves as a distributed database or ledger that records information in a peer-to-peer network without relying on a central database or centralized servers. This decentralized nature makes blockchain an ideal backbone for SSI, as it ensures data security, immutability, and transparency.

By storing digital identifiers and proofs on a blockchain, SSI systems can verify identity data without exposing the actual data or compromising user privacy. This eliminates the vulnerabilities associated with centralized platforms and frequent data breaches seen in traditional identity systems.

2. Decentralized Identifiers (DIDs)

A Decentralized Identifier (DID) is a new kind of globally unique digital identifier that users fully control. Unlike traditional identifiers such as usernames or email addresses, which depend on centralized authorities, DIDs are registered on decentralized networks like blockchains.

DIDs empower users with user control over their identity by enabling them to create and manage identifiers without relying on a central authority. This means users can establish secure connections and authenticate themselves directly, enhancing data privacy and reducing reliance on centralized identity providers.

3. Verifiable Credentials (VCs)

Verifiable Credentials are cryptographically secure digital documents that prove certain attributes about an individual, organization, or asset. Issued by trusted parties, these credentials can represent anything from a university diploma to a government-issued driver’s license.

VCs are designed to be tamper-proof and easily verifiable without contacting the issuer, thanks to blockchain and cryptographic signatures. This ensures enhanced security and trustworthiness in digital identity verification processes, while allowing users to share only the necessary information through selective disclosure.

How SSI Works: The Trust Triangle

The operation of SSI revolves around a trust triangle involving three key participants:

  • Holder: The individual who creates their decentralized identifier using a digital wallet and holds their digital credentials.
  • Issuer: A trusted entity authorized to issue verifiable credentials to the holder, such as a government, university, or bank.
  • Verifier: An organization or service that requests proof of identity or attributes from the holder to validate their claims.

When a verifier requests identity information, the holder uses their self sovereign identity wallet to decide which credentials to share, ensuring full control and privacy. This interaction eliminates the need for centralized intermediaries and reduces the risk of identity theft.

Token Metrics: Leading the Charge in Web3 Analytics and Security

As SSI platforms gain traction, understanding their underlying token economies and security is critical for investors and developers. Token Metrics is a leading analytics platform that provides deep insights into identity-focused projects within the Web3 ecosystem.

By analyzing identity tokens used for governance and utility in SSI systems, Token Metrics helps users evaluate project sustainability, security, and adoption potential. This is crucial given the rapid growth of the digital identity market, projected to reach over $30 billion by 2025.

Token Metrics offers comprehensive evaluations, risk assessments, and performance tracking, empowering stakeholders to make informed decisions in the evolving landscape of self sovereign identity blockchain projects.

Real-World Applications of SSI in 2025

Financial Services and DeFi

SSI streamlines Know Your Customer (KYC) processes by enabling users to reuse verifiable credentials issued by one institution across multiple services. This reduces redundancy and accelerates onboarding, while significantly lowering identity fraud, which currently costs billions annually.

Healthcare and Education

SSI enhances the authenticity and privacy of medical records, educational certificates, and professional licenses. Universities can issue digital diplomas as VCs, simplifying verification and reducing fraud.

Supply Chain and Trade

By assigning DIDs to products and issuing VCs, SSI improves product provenance and combats counterfeiting. Consumers gain verifiable assurance of ethical sourcing and authenticity.

Gaming and NFTs

SSI allows users to prove ownership of NFTs and other digital assets without exposing their entire wallet, adding a layer of privacy and security to digital asset management.

Advanced SSI Features: Privacy and Security

Selective Disclosure

SSI enables users to share only specific attributes of their credentials. For example, proving age without revealing a full birthdate helps protect sensitive personal information during verification.

Zero-Knowledge Proofs

Zero-knowledge proofs (ZKPs) allow users to prove statements about their identity without revealing the underlying data. For instance, a user can prove they are over 18 without sharing their exact birthdate, enhancing privacy and security in digital interactions.

Current SSI Implementations and Projects

Several initiatives showcase the practical adoption of SSI:

  • ID Union (Germany): A decentralized identity network involving banks and government bodies.
  • Sovrin Foundation: An open-source SSI infrastructure leveraging blockchain for verifiable credentials.
  • European Blockchain Services Infrastructure (EBSI): Supports cross-border digital diplomas and identity.
  • Finland’s MyData: Empowers citizens with control over personal data across sectors.

These projects highlight SSI’s potential to transform identity management globally.

Challenges and Considerations

Technical Challenges

Managing private keys is critical; losing a private key can mean losing access to one’s identity. Solutions like multi-signature wallets and biometric authentication are being developed to address this.

Regulatory Landscape

Global regulations, including the General Data Protection Regulation (GDPR) and emerging frameworks like Europe’s eIDAS 2.0, are shaping SSI adoption. Ensuring compliance while maintaining decentralization is a key challenge.

Adoption Barriers

Despite the promise, some critics argue the term "self-sovereign" is misleading because issuers and infrastructure still play roles. Improving user experience and educating the public are essential for widespread adoption.

The Future of SSI in Web3

By 2025, self sovereign identity systems will be vital for secure, private, and user-centric digital interactions. Key trends shaping SSI’s future include:

  • Enhanced Interoperability between blockchains and DID methods.
  • Improved User Experience through intuitive wallets and interfaces.
  • Regulatory Clarity supporting SSI frameworks.
  • Integration with AI for advanced cryptographic verification.

Implementation Guidelines for Businesses

Businesses aiming to adopt SSI should:

  • Utilize blockchain platforms like Ethereum or Hyperledger Indy that support SSI.
  • Prioritize user-friendly digital wallets to encourage adoption.
  • Ensure compliance with global data protection laws.
  • Collaborate across industries and governments to build a robust SSI ecosystem.

Conclusion: Embracing Digital Sovereignty

Self-Sovereign Identity is more than a technological innovation; it represents a fundamental shift towards digital sovereignty—where individuals truly own and control their online identities. As Web3 reshapes the internet, SSI offers a secure, private, and user-centric alternative to centralized identity systems that have long dominated the digital world.

For professionals, investors, and developers, understanding what is self sovereign identity in Web3 and leveraging platforms like Token Metrics is crucial to navigating this transformative landscape. The journey toward a decentralized, privacy-respecting digital identity model has begun, and those who embrace SSI today will lead the way in tomorrow’s equitable digital world.

‍

Research

What is Tokenomics and How Does It Impact Crypto Projects? The Complete 2025 Guide

Talha Ahmad
5 min

In the rapidly evolving cryptocurrency landscape, one concept has emerged as the critical differentiator between project success and failure: tokenomics. Far more than a trendy buzzword, tokenomics represents the economic backbone that determines whether a crypto project will thrive or collapse. As we navigate through 2025, understanding tokenomics has become essential for investors, developers, and anyone serious about participating in the digital asset ecosystem. This article explores what is tokenomics and how does it impact crypto projects, providing a comprehensive guide to its key components, mechanisms, and real-world implications.

Understanding Tokenomics: Beyond the Basics

Tokenomics is a fusion of “token” and “economics,” referring to the economic principles and mechanisms that govern a digital token or cryptocurrency within a blockchain project. It encompasses various aspects such as the token’s supply, distribution, utility, governance, and overall value proposition. The key elements of tokenomics include supply models, distribution mechanisms, utility, and governance, all of which influence the value and stability of a cryptocurrency. Simply put, tokenomics is the study of the economic design of blockchain projects, focusing on how digital tokens operate within an ecosystem.

A well-crafted project's tokenomics model is crucial for any crypto project because it drives user adoption, incentivizes desired behavior, and fosters a sustainable and thriving ecosystem. By defining the token supply, token utility, governance rights, and economic incentives, tokenomics shapes how a digital asset interacts with its community, influences user behavior, and ultimately impacts the token’s value and longevity.

The Evolution of Tokenomics in 2025

The tokenomics landscape in 2025 has matured significantly compared to earlier years. Initially, tokenomics was often limited to simple concepts like fixed maximum supply or token burns. Today, it represents a sophisticated economic architecture that governs value flow, community interaction, and project sustainability.

Several key developments characterize tokenomics in 2025:

  • The tokenization of real-world assets is projected to surpass $1.5 trillion in market capitalization by 2030, bridging traditional finance and blockchain.
  • AI-driven token trading volumes surged over 500% in 2024, demonstrating increased market sophistication.
  • Regulatory frameworks like the EU’s MiCA and heightened SEC scrutiny have pushed projects toward greater regulatory compliance. These frameworks, along with advancements in the underlying technology of blockchain, have enabled more robust and secure compliance mechanisms.
  • Layer-2 solutions such as Base, zkSync, and Optimism are capturing billions in total value locked (TVL), emphasizing scalability and economic efficiency. These solutions are made possible by significant improvements in the underlying technology that supports blockchain scalability and security.

This evolution means that understanding what is tokenomics and how does it impact crypto projects now requires a nuanced grasp of multiple economic mechanisms, community dynamics, and regulatory considerations.

Core Components of Tokenomics

1. Token Supply Mechanisms

A fundamental aspect of tokenomics is the token supply, which directly influences scarcity and price dynamics. Two key metrics are important to understand: the token's total supply, which is the total number of tokens that exist (including those locked, reserved, or yet to be circulated), and the token's supply in circulation, often referred to as circulating supply, which is the number of tokens currently available in the market and held by the public.

The relationship between these supplies affects the token price and market capitalization. For example, a large difference between the token's total supply and circulating supply might indicate tokens locked for future use or held by insiders.

Token supply models generally fall into three categories:

  • Fixed Supply: A capped number of tokens, such as Bitcoin’s 21 million, creating scarcity and potentially increasing intrinsic value over time. A limited supply can drive demand and increase value, as investors perceive scarcity as a sign of potential appreciation.
  • Inflationary Supply: New tokens are continuously created through mechanisms like mining or staking rewards. Proof of stake systems often create new tokens as staking rewards, contributing to the inflationary aspect of these models. While this can incentivize network security, it may dilute value if unchecked.
  • Deflationary Mechanisms: Strategies like token burns permanently remove tokens from circulation, reducing supply and potentially boosting price by creating scarcity.

2. Token Distribution and Allocation

How tokens are distributed among stakeholders significantly impacts project fairness and community trust. Token distribution involves allocating tokens to the team, early investors, advisors, the community, and reserves. A transparent and equitable distribution encourages community engagement and prevents disproportionate control by a few entities. It is essential to ensure fair distribution to promote a healthy ecosystem and incentivize broad network participation.

Typical token allocation structures include:

  • Team and Advisors: 10-20% (tokens allocated to these groups are often subject to vesting schedules to encourage long-term commitment)
  • Private Sale Investors: 15-25%
  • Public Sale Participants: 5-15%
  • Community and Ecosystem Incentives: 30-50% (a significant portion of tokens is often reserved for these purposes)
  • Treasury or Reserve Funds: 10-20%

Ensuring a fair distribution mitigates risks of price manipulation and aligns incentives between token holders and project success. A transparent issuance process is also crucial for building trust and ensuring the long-term sustainability of the project.

3. Token Utility and Purpose

The utility of a token is a core driver of its demand and value. A token's utility is a critical factor for its demand, market value, and long-term sustainability, making it essential for both investors and project success. Tokens with clear, real-world use cases tend to sustain long-term interest and adoption. Common types of token utility include:

  • Utility Tokens: Used to pay for services, access features, stake for rewards, or participate in gamified ecosystems. Some tokens also provide real world utility, such as being used for payments or representing tokenized real-world assets.
  • Governance Tokens: Grant holders voting rights to influence the project’s direction, protocol upgrades, and treasury management.
  • Security Tokens: Represent ownership stakes in assets or companies and comply with securities regulations.
  • Hybrid Models: Combine multiple functionalities to enhance ecosystem participation.

Tokens that enable holders to pay transaction fees, participate in governance, or earn staking rewards incentivize active involvement and network security. Additionally, the blockchain or environment in which a token operates can significantly influence its adoption and overall utility.

Types of Tokens: Utility, Security, Governance, and Beyond

In the diverse world of cryptocurrency, not all tokens are created equal. Understanding the different types of tokens is a key component of tokenomics and can help investors and users navigate the rapidly evolving digital asset landscape. Each token type serves a distinct purpose within its ecosystem, shaping how value is transferred, how decisions are made, and how users interact with decentralized platforms.

  • Utility Tokens: These are the workhorses of blockchain ecosystems, designed to provide access to specific products, services, or features within a platform. Utility tokens are not intended as investments but as a means to utilize the network’s offerings. For example, Uniswap (UNI) and Chainlink (LINK) are utility tokens that enable users to interact with decentralized finance protocols and oracle services, respectively.
  • Security Tokens: Representing ownership or a stake in real-world assets such as company shares, real estate, or investment funds, security tokens are subject to regulatory oversight. They offer a compliant way for projects to raise capital and for investors to gain exposure to traditional assets through blockchain technology. Security tokens bridge the gap between traditional finance and the digital asset world.
  • Governance Tokens: These tokens empower holders to participate in the decision-making processes of decentralized finance protocols and DAOs. By holding governance tokens, users can vote on proposals, protocol upgrades, and treasury management, directly influencing the project’s direction. This decentralized approach to governance ensures that the community has a say in the evolution of the ecosystem.
  • Non-Fungible Tokens (NFTs): Unlike fungible tokens, NFTs are unique digital assets that represent ownership of distinct items such as digital art, music, virtual real estate, or collectibles. Each NFT is one-of-a-kind, making them ideal for certifying authenticity and provenance in the digital realm. NFTs have opened up new possibilities for creators and collectors, expanding the scope of what digital assets can represent.

By understanding the roles of utility tokens, security tokens, governance tokens, and non fungible tokens, participants can better assess a crypto project’s tokenomics and its potential for long term success in the digital economy.

Tokenomics Models: Inflationary, Deflationary, and Hybrid Approaches

The economic model underlying a token’s supply and distribution is a key factor in determining its value, price stability, and long-term viability. Tokenomics models are designed to manage how many tokens exist, how they are distributed, and how their supply changes over time. The three primary approaches—inflationary, deflationary, and hybrid—each have unique implications for token price, token value, and market dynamics.

  • Inflationary Models: In an inflationary supply model, there is no fixed maximum supply, and new tokens are continuously created, often as rewards for validating transactions or securing the network. While this can incentivize participation and network security, it may also lead to a decrease in token value over time if demand does not keep pace with supply. Examples include Dogecoin (DOGE) and Ethereum (ETH) prior to the introduction of EIP-1559, where ongoing issuance increased the circulating supply and influenced token prices.
  • Deflationary Models: Deflationary tokenomics are characterized by a hard cap on the total supply and mechanisms that reduce the number of tokens in circulation, such as token burns. By permanently removing tokens from the ecosystem, these models create scarcity, which can drive up token price and enhance perceived value. Bitcoin (BTC) and Binance Coin (BNB) are prominent examples, with fixed maximum supply and regular token burns contributing to their long-term appeal.
  • Hybrid Approaches: Many modern crypto projects adopt hybrid models, blending inflationary and deflationary mechanisms to balance supply and demand. For instance, a project might issue new tokens as staking rewards while simultaneously implementing token burns to offset inflation. This approach can help stabilize token prices and create a more sustainable economic model, ensuring that token distribution supports both network growth and value retention.

Choosing the right tokenomics model is crucial for any crypto project, as it directly impacts token distribution, market cap, and the ability to create scarcity or manage inflationary pressures. A well-designed model aligns incentives, supports healthy supply and demand dynamics, and fosters long-term success.

Token Metrics: The Essential Tool for Tokenomics Analysis

Given the complexity of crypto tokenomics, making informed decisions requires sophisticated analytical tools. Token Metrics is a leading platform that offers in-depth insights into tokenomics fundamentals for over 6,000 cryptocurrencies. It helps users understand the factors influencing token demand and market performance.

Why Token Metrics is Crucial for Tokenomics Understanding

Token Metrics provides comprehensive analysis of token supply dynamics, distribution patterns, and utility mechanisms. Its AI-powered system distinguishes between robust economic models and those prone to failure, helping investors avoid pitfalls like pump-and-dump schemes or poorly designed tokens.

Real-time performance tracking links tokenomics features to market outcomes, offering both short-term Trader Grades and long-term Investor Grades. By integrating technical, on-chain, fundamental, social, and exchange data, Token Metrics delivers a holistic view of how tokenomics influence a token’s market performance. Additionally, Token Metrics provides insights into how tokenomics features impact the token's price over time, helping users understand the relationship between economic design and valuation.

Leveraging Token Metrics for Tokenomics Evaluation

Using Token Metrics, users can identify projects with sustainable tokenomics, assess risks such as excessive team allocations or unsustainable inflation, and make investment decisions grounded in economic fundamentals rather than hype. This platform is invaluable for navigating the intricate interplay of supply and demand characteristics, governance structures, and token incentives.

Critical Tokenomics Mechanisms in 2025

1. Token Burning Strategies

Token burns involve permanently removing tokens from circulation by sending them to an inaccessible address. This deflationary tactic can create scarcity, as the remaining tokens in circulation become more scarce, potentially increasing a token’s value. Modern burn mechanisms include:

  • Revenue-Based Burns: Protocol revenues are used to buy back and burn tokens.
  • Activity-Based Burns: Tokens are burned based on network usage or transaction volume.
  • Governance-Directed Burns: Token holders vote on burn events to align with community interests.

By reducing supply through burns, the deflationary effect can positively impact the token's value by making each remaining token more desirable to users and investors.

Examples include Binance Coin’s quarterly burns and Ethereum’s EIP-1559, which burns a portion of transaction fees, reducing the token’s circulating supply during periods of high network activity.

2. Staking and Rewards Systems

Staking is a powerful tool for enhancing network security and incentivizing user participation. When tokens are staked, they are locked, reducing the circulating supply and potentially supporting price appreciation and network stability. Staked tokens are also used to validate transactions, helping to maintain the integrity and security of the blockchain network. Staked tokens may also confer governance rights, empowering committed token holders to influence the project.

Yield farming is another DeFi strategy that incentivizes users to provide liquidity and earn rewards by moving tokens between protocols with the highest APY, supporting network liquidity and resilience.

Innovations in staking for 2025 include:

  • Liquid Staking: Allows users to stake tokens while maintaining liquidity via derivative tokens.
  • Restaking: Enables staked tokens to secure multiple protocols simultaneously.
  • Cross-Chain Staking: Supports staking across different blockchains, enhancing interoperability.

These models align economic incentives with network health and user engagement.

3. Governance and DAO Integration

Decentralized Autonomous Organizations (DAOs) rely on governance tokens to distribute decision-making power among community members. Token holders can vote on protocol upgrades, treasury spending, and other key issues, ensuring projects remain adaptable and community-driven.

Effective governance structures promote transparency, decentralization, and alignment of incentives, which are critical for long-term success in decentralized finance (DeFi) and beyond.

Network Security and Smart Contracts: Safeguarding Tokenomics

The integrity of a crypto project’s tokenomics relies heavily on robust network security and the effective use of smart contracts. These elements are foundational to protecting the key components of tokenomics, including token supply, token utility, governance tokens, and token distribution.

Smart contracts are self-executing agreements coded directly onto the blockchain, automating critical processes such as token issuance, token allocations, and token burns. By removing the need for intermediaries, smart contracts ensure that tokenomics mechanisms—like distributing staking rewards or executing governance decisions—are transparent, reliable, and tamper-proof.

Network security is equally vital, as it safeguards the blockchain against attacks and ensures the validity of transactions. Secure consensus mechanisms, such as proof of stake or proof of work, play a key role in validating transactions and maintaining the network’s security. This, in turn, protects the token’s supply and the value of digital assets within the ecosystem.

By combining strong network security with well-audited smart contracts, projects can protect their tokenomics from vulnerabilities and malicious actors. This not only preserves the integrity of key components like token burns, token allocations, and token price, but also builds trust among token holders and supports the project’s long term success.

In summary, understanding how network security and smart contracts underpin the key components of tokenomics is essential for anyone evaluating a crypto project’s potential. These safeguards ensure that the economic model operates as intended, supporting sustainable growth and resilience in the ever-changing world of digital assets.

Real-World Impact: Tokenomics Success and Failure Cases

Success Stories

  • Ethereum (ETH): The transition to Proof of Stake and the introduction of EIP-1559 have created a sophisticated tokenomics model. ETH’s burn mechanism ties token deflation to network activity, while staking secures the network and provides yield incentives.
  • Binance Coin (BNB): Regular quarterly burns combined with extensive utility across Binance’s ecosystem demonstrate effective tokenomics that support demand and value.
  • Uniswap (UNI): As a governance token, UNI empowers holders to shape the project’s future, creating genuine utility beyond mere speculation. Uniswap is one of the leading decentralized exchanges, providing liquidity and supporting decentralized trading, which further enhances the utility and adoption of the UNI token.

Cautionary Tales

  • Terra Luna (LUNA/UST): The collapse of Terra’s algorithmic stablecoin highlighted the dangers of opaque and unsustainable tokenomics. The dual-token model failed under market stress, resulting in massive losses.
  • Failed ICO Projects: Many early projects faltered due to poor tokenomics, including excessive team allocations, lack of utility, and economic models reliant on continuous new investment.

These cases underscore the importance of sound tokenomics for project viability.

The Future of Tokenomics: Trends and Predictions

1. Regulatory Compliance Integration

In 2025, regulatory compliance is a core consideration in tokenomics design. Projects that demonstrate transparent, community-governed models gain legal clarity and market trust.

2. Multi-Mechanism Integration

Innovative projects increasingly combine multiple tokenomic mechanisms—such as burning part of transaction fees, staking for rewards, and soft rebasing—to maintain balance and incentivize participation.

3. Real-World Asset Integration

Tokenomics now extends to the tokenization of physical assets, creating new economic models that blend traditional finance with blockchain technology, expanding the utility and reach of digital tokens.

Best Practices for Evaluating Tokenomics

When assessing a project’s tokenomics, consider these key questions:

  • Utility Analysis: Does the token offer governance rights, access to services, staking benefits, or real-world use cases?
  • Supply Dynamics: Are there burn mechanisms? What are the inflationary pressures from staking rewards or new token issuance?
  • Distribution Fairness: Is the token allocation balanced among team, investors, and community? Are there vesting schedules to prevent dumping?
  • Governance Structure: How decentralized is decision-making? What level of community engagement exists?

Avoid red flags such as excessive team allocations without vesting, tokens lacking utility, unsustainable economic models, or poor transparency.

The Critical Role of Professional Analysis

Understanding tokenomics requires more than reading whitepapers; it demands sophisticated analysis of the economic incentives, game theory, and supply and demand dynamics that govern a cryptocurrency token. Platforms like Token Metrics leverage AI to detect patterns and provide insights that individual investors might overlook, making them essential tools for navigating the complex world of crypto tokenomics.

Conclusion: Tokenomics as the Foundation of Crypto Success

In 2025, tokenomics has evolved from a peripheral consideration to the strategic foundation upon which successful crypto projects are built. Good tokenomics fosters trust, encourages adoption, and sustains value by aligning incentives, creating scarcity, and enabling governance. Conversely, flawed tokenomics can lead to inflation, centralization, and project failure.

For investors, developers, and enthusiasts, understanding what is tokenomics and how does it impact crypto projects is no longer optional—it is essential. The projects that thrive will be those that thoughtfully design their economic models to balance supply and demand, incentivize user behavior, and adapt to regulatory and market changes.

As the crypto ecosystem continues to mature, tokenomics will remain the key factor determining which projects create lasting value and which fade into obscurity. By leveraging professional tools and adopting best practices, participants can better navigate this dynamic landscape and contribute to the future of decentralized finance and digital assets.

‍

Research

Is Web3 Just a Buzzword or Is It Real? Separating Hype from Reality in 2025

Talha Ahmad
5 min

The question “Is Web3 just a buzzword or is it real?” reverberates across tech conferences, and especially in the Twitter bio of those who want to signal they are 'in the know' about the future of the internet and decentralized platforms. As we navigate through 2025, the debate about whether Web3 represents a true revolution in the internet or merely another marketing buzzword has intensified. Advocates tout it as the next internet built on decentralization and user empowerment, while skeptics dismiss it as a vapid marketing campaign fueled by hype and venture capitalists. The truth, as with many technological paradigm shifts, lies somewhere between these extremes.

Understanding the Web3 Phenomenon

Web3, also known as Web 3.0, is envisioned as the next generation of the internet, built on blockchain technology and decentralized protocols. Unlike the early days of the web—Web1, characterized by static pages and read-only content—and web 2.0, which was dominated by interactive platforms controlled by big tech companies, Web3 promises a new paradigm where users can read, write, and own their digital interactions. Web1 was primarily about connecting people through basic online platforms, while web 2.0 expanded on this by enabling greater collaboration and interaction among individuals. This represents a fundamental shift from centralized servers and platforms toward a user-controlled internet. The current internet faces challenges such as centralization and data privacy concerns, which Web3 aims to address through decentralization and user empowerment.

The term “web3” was first coined by Gavin Wood, co-founder of Ethereum and founder of Polkadot, in 2014 to describe a decentralized online ecosystem based on blockchain technology. Interest in Web3 surged toward the end of 2021, driven largely by crypto enthusiasts, venture capital types, and companies eager to pioneer token-based economics and decentralized applications. At its core, Web3 challenges the legacy tech company hegemony by redistributing power from centralized intermediaries to users collectively, promising digital ownership and governance rights through decentralized autonomous organizations (DAOs) and smart contracts.

The Case for Web3 Being Real: Tangible Applications in 2025

Despite the public’s negative associations with hype and marketing buzzwords, Web3 has demonstrated real value in several key areas by 2025.

Advocates of Web3 often refer to it as the 'promised future internet,' envisioning a revolutionary shift that addresses issues like centralization and privacy.

As the next phase of the internet's evolution, Web3 is beginning to show tangible impact beyond its initial hype.

Financial Revolution Through DeFi

Decentralized finance (DeFi) stands out as one of the most mature and actively implemented sectors proving that Web3 is more than just a buzzword. DeFi platforms enable users worldwide to lend, borrow, trade, and invest without relying on centralized intermediaries like banks. These platforms operate 24/7, breaking down barriers imposed by geography and time zones. DeFi empowers users to control their own money, eliminating the need for traditional banks and giving individuals direct access to their digital assets.

Millions of users now engage with DeFi protocols daily, and traditional financial institutions have begun adopting tokenized assets, bridging the gap between legacy finance and decentralized finance. By participating in these systems, users can accrue real value and tangible benefits, earning rewards and profits through blockchain-based activities. This integration signals a shift towards a more inclusive financial system, powered by blockchain technology and crypto assets.

Asset Tokenization Revolution

Web3’s impact extends beyond cryptocurrencies and JPEG non-fungible tokens (NFTs). Web3's influence is not limited to Bitcoin and other cryptocurrencies; it also encompasses a wide range of tokenized assets. Real-world asset tokenization is redefining how we perceive ownership and liquidity. Assets such as real estate, carbon credits, and even U.S. Treasury bonds are being digitized and traded on blockchain platforms, enhancing transparency and accessibility.

For instance, Ondo Finance tokenizes U.S. government bonds, while Mattereum offers asset-backed tokens with legal contracts, ensuring enforceable ownership rights. Agricultural tracking systems in Abu Dhabi collaborate with nearly 1,000 farmers to tokenize produce and supply chain data, illustrating practical applications of tokenization in diverse industries.

Enterprise Adoption and Infrastructure

The Web3 ecosystem has experienced unprecedented growth, with over 3,200 startups and 17,000 companies actively operating in the space as of 2025. This rapid expansion, supported by more than 2,300 investors and nearly 9,800 successful funding rounds, reflects a robust market eager to explore blockchain’s potential. The underlying infrastructure of blockchain technology is fundamental to this growth, enabling decentralization, enhanced security, and privacy across the internet.

Major industries—including finance, healthcare, supply chain, and entertainment—are integrating blockchain technology to enhance security, transparency, and efficiency. Enterprises are deploying decentralized applications and smart contracts to manage digital assets, identity verification, and transactional data, moving beyond speculative use cases to practical, scalable solutions. Web3 aims to deliver improved, interoperable service experiences across digital platforms, creating seamless and user-centric online services.

Digital Identity and Data Ownership

A core promise of Web3 is empowering users with control over their data and digital assets. Decentralized platforms host data across distributed networks, allowing users to maintain greater control and privacy over their information. Unlike Web2 platforms that monetize user information through centralized servers and walled gardens, decentralized social networks and user-controlled internet services give individuals ownership and governance over their data. This shift addresses growing concerns about privacy, censorship, and data exploitation, enabling users to monetize their digital presence directly.

The Reality Check: Valid Criticisms and Challenges

While Web3 has made impressive strides, it is not without significant challenges that temper the hype. Some critics argue that Web3 is a false narrative designed to reframe public perception without delivering real benefits.

Technical Limitations Still Persist

Scalability issues remain a critical hurdle. Ethereum, the most widely used Web3 platform, continues to face slow transaction speeds and prohibitively high gas fees during peak demand, sometimes exceeding $20 per transaction. This inefficiency limits the average person's ability to engage seamlessly with decentralized applications.

Current blockchain networks typically process fewer than 100 transactions per second, a stark contrast to legacy systems like Visa, which handle tens of thousands. Although layer-2 solutions such as Arbitrum and zk-Rollups are addressing these scalability issues, broad adoption and full integration are still works in progress.

User Experience Barriers

The complexity of Web3 applications poses a significant barrier to mass adoption. Managing wallets, private keys, gas fees, and bridging assets between chains can be intimidating even for tech-savvy users. For Web3 to become mainstream, platforms must prioritize intuitive interfaces and seamless user experiences, a challenge that the ecosystem continues to grapple with.

Regulatory Uncertainty

Governments worldwide are still defining regulatory frameworks for decentralized technologies. The fragmented and evolving legal landscape creates uncertainty for innovators and investors alike. Without clear guidelines, companies may hesitate to launch new services, and users may remain wary of engaging with decentralized platforms.

Environmental and Ethical Concerns

Blockchain technologies, especially those relying on proof-of-work consensus, have drawn criticism for their substantial energy consumption. This environmental impact conflicts with global sustainability goals, prompting debates about the ecological viability of a blockchain-based internet. Transitioning to more energy-efficient consensus mechanisms remains a priority for the community.

Token Metrics: Navigating Web3's Reality with Data-Driven Insights

In this complex and rapidly evolving landscape, distinguishing genuine innovation from hype is crucial. Token Metrics offers a powerful AI-driven platform that analyzes over 6,000 crypto tokens daily, providing comprehensive market intelligence to evaluate which Web3 projects deliver real value.

Unlike traditional online platforms dominated by a small group of companies, Token Metrics empowers users with decentralized insights, reducing reliance on centralized authorities and supporting a more user-driven ecosystem.

By leveraging technical analysis, on-chain data, fundamental metrics, sentiment analysis, and social data, Token Metrics helps users identify projects with sustainable tokenomics and governance structures. Its dual scoring system—Trader Grade for short-term potential and Investor Grade for long-term viability—enables investors, developers, and business leaders to make informed decisions grounded in data rather than speculation.

Token Metrics tracks the maturity of various Web3 sectors, from DeFi protocols to enterprise blockchain solutions, helping users separate signal from noise in an ecosystem often clouded by hype and false narratives.

The Verdict: Web3 in 2025 – Evolution, Not Revolution

In 2025, the question “Is Web3 just a buzzword or is it real?” defies a simple yes-or-no answer. Web3 is neither a complete failure nor a fully realized vision; it is an evolving ecosystem showing clear progress alongside persistent challenges.

Web3 has been touted as the solution to all the things people dislike about the current internet, but the reality is more nuanced.

What's Definitively Real

  • Financial Infrastructure: DeFi protocols handle billions in total value locked, with millions of users conducting real financial transactions daily.
  • Asset Tokenization: Diverse real-world assets are successfully digitized, creating new markets and enhancing liquidity.
  • Enterprise Adoption: Companies across sectors are leveraging blockchain for practical, transparent, and secure applications.
  • Digital Ownership: NFTs and tokenization have introduced new models for ownership and monetization of digital content.

What Remains Challenging

  • Mass Adoption: Complex user experiences continue to impede mainstream engagement.
  • Scalability: Technical limitations prevent Web3 from matching the performance of established internet services.
  • Regulatory Framework: Unclear and evolving regulations create uncertainty.
  • Sustainability: Environmental concerns about energy consumption persist.

The Path Forward: Pragmatic Decentralization

Web3 is not dead; it is maturing and shedding its earlier excesses of hype and get-rich-quick schemes. The vision of a fully decentralized internet remains a north star, but the community increasingly embraces pragmatic approaches.

Communities play a crucial role in Web3 by driving decentralized governance, fostering innovation, and enabling user participation through collective decision-making and user-created groups.

Rather than demanding all-or-nothing decentralization, most successful projects pursue “progressive decentralization,” balancing user control with practical considerations. This approach acknowledges that decentralization is a feature to be integrated thoughtfully—not an ideological mandate.

Key Trends Shaping Web3's Future

  • AI Integration: The convergence of artificial intelligence and blockchain is powering smarter, more efficient decentralized applications.
  • As these technologies evolve, the future may see a fully decentralized version of the internet, where blockchain networks enable user ownership, transparency, and the removal of centralized authorities.
  • Improved User Experience: New tools and mobile apps are making Web3 accessible to a broader audience.
  • Regulatory Clarity: Governments are moving toward clearer frameworks that support innovation while ensuring compliance.
  • Infrastructure Maturation: Layer-2 solutions and advanced blockchain architectures are steadily resolving scalability issues.

Conclusion: Beyond the Binary Debate

The debate over whether Web3 is real or just a buzzword presents a false dichotomy. In 2025, Web3 is both a real technological shift with tangible applications and an ecosystem still grappling with hype and speculation. James Grimmelmann, a Cornell University law and technology professor, has expressed skepticism about Web3's decentralization claims, highlighting ongoing concerns about centralization and data privacy.

We are witnessing Web3’s transition from a speculative fairy story to a building phase, where decentralized social networks, token-based economics, and user-generated content platforms are already reshaping digital interactions. The key lies in focusing on the fundamental value these technologies bring—digital ownership, security, and user empowerment—rather than being distracted by marketing buzzwords. The public's negative associations with Web3, including concerns about scams, gambling, and marketing gimmicks, continue to fuel skepticism and distrust regarding its true value and decentralization.

For businesses, developers, and individuals navigating this landscape, platforms like Token Metrics offer essential tools to separate genuine innovation from hype. The future of the internet will not be determined by maximalist visions or outright dismissal but by practical implementations that solve real problems.

The builders focused on identity, ownership, censorship resistance, and coordination are laying the foundation for a decentralized internet that benefits users collectively. Just as the internet evolved through cycles of boom and bust, so too will Web3. The critical question is not whether Web3 is real or hype, but how swiftly we can move beyond speculation toward sustainable value creation.

‍

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products