Crypto Basics

What Is Cryptocurrency Market Cap? A Comprehensive Guide

Discover the significance of cryptocurrency market cap and how it impacts investments. Learn the essentials in our comprehensive article. Read more now!
Token Metrics Team
6 min
MIN

Understanding the cryptocurrency market cap is fundamental for anyone interested in investing or trading digital currencies. Market capitalization, often referred to as market cap, is a key metric that reflects the total value of a cryptocurrency in the market. Cryptocurrency market capitalization represents the total value of all coins that have been mined for a specific cryptocurrency or all cryptocurrencies combined. This article will explore what cryptocurrency market cap means, how it is calculated, and why it matters for investors navigating the dynamic crypto market.

Introduction to Market Capitalization

Market capitalization represents the total value of a cryptocurrency's circulating coins in the market. It is a crucial metric used by investors and professionals to gauge the relative size and importance of a digital currency within the crypto ecosystem. Understanding market cap is essential for making informed investment decisions, as it provides a snapshot of a cryptocurrency’s size, popularity, and growth potential.

The market cap of a cryptocurrency is calculated by multiplying its current price by the number of coins in circulation. This simple formula offers insight into the cryptocurrency’s total value and helps investors compare different crypto assets effectively. By knowing the market cap, investors can better understand a cryptocurrency’s position in the market and assess its potential for future growth.

Crypto Market Cap and Circulating Supply

To fully grasp the concept of crypto market cap, it is important to understand the role of circulating supply. The circulating supply refers to the number of coins currently available and actively traded in the market. It is this supply that determines the crypto market cap when multiplied by the cryptocurrency’s current price.

Circulating supply is distinct from total supply, which includes all coins that have been created, including those not yet available for trading or locked in reserves. For example, some projects may have a large total supply but a smaller circulating supply due to tokens held by the development team or locked in smart contracts. Recognizing the difference between circulating supply and total supply is vital when evaluating a cryptocurrency’s market capitalization and its potential impact on price and growth.

Calculation and Importance

Market cap is calculated by multiplying the current price of a cryptocurrency by its circulating supply, providing a real-time measure of the asset's total value in dollars or other fiat currencies. This calculation is dynamic, as both price and circulating supply can fluctuate, causing the market cap to change rapidly.

This metric is important because it helps investors assess the size and value of a cryptocurrency relative to others in the crypto market. A higher market cap often indicates a more established and widely adopted cryptocurrency, such as Bitcoin or Ethereum, which tend to have greater network security and liquidity. Conversely, a low market cap may signal a newer or more speculative digital asset, often associated with higher risk and volatility.

Understanding market cap allows investors to make informed choices by comparing the total value of different cryptocurrencies and evaluating their potential for growth or decline.

Investment Strategies and Market Trends

Market capitalization plays a significant role in shaping investment strategies within the crypto market. It influences the level of risk investors are willing to take and the potential returns they might expect. Cryptocurrencies are categorized into three market cap sizes: large-cap (over $10 billion), mid-cap ($1 billion to $10 billion), and small-cap (under $1 billion). Large cap cryptocurrencies, typically those with a market cap exceeding $10 billion, are generally less volatile and more stable. These assets are favored by conservative investors who prioritize security and steady growth.

On the other hand, mid cap and small cap cryptocurrencies often present higher growth potential but come with increased risk and price volatility. Small cap cryptocurrencies may be more susceptible to market fluctuations and liquidity challenges but can offer substantial returns if their underlying projects succeed.

Staying informed about market trends and understanding how market cap affects demand, liquidity, and price movements are essential for developing effective investment strategies. Investors who respond appropriately to these factors are better positioned to capitalize on opportunities and mitigate risks.

Characteristics of a Liquid Market

A liquid market is characterized by the ability to quickly buy or sell assets without causing significant price changes. In the crypto market, liquidity is a critical factor affecting volatility and trading volume. High liquidity means that there is a large number of buyers and sellers, facilitating smooth transactions and reducing price manipulation risks.

Cryptocurrencies with a high market cap tend to have more liquid markets due to their popularity and widespread adoption. This liquidity attracts institutional investors and traders who require the ability to enter and exit positions efficiently. Conversely, small cap cryptocurrencies may suffer from low liquidity, leading to higher volatility and wider bid-ask spreads.

A liquid market with high trading volume provides better price stability and more trading opportunities, making it more attractive for both short-term traders and long-term investors.

The Crypto Market Ecosystem

The crypto market ecosystem is a complex and evolving environment influenced by various factors beyond market cap. Blockchain technology underpins all cryptocurrencies, providing the decentralized infrastructure that ensures transparency and security. Network security, driven by consensus mechanisms and the number of active nodes, plays a crucial role in maintaining trust and stability in the market.

Institutional investors have increasingly entered the crypto market, bringing greater capital, legitimacy, and scrutiny. Their participation often affects market trends and can lead to increased liquidity and reduced volatility in large cap cryptocurrencies.

Understanding this ecosystem and the interplay of technology, investor behavior, and market dynamics is essential for anyone looking to navigate the crypto market successfully. The market is constantly responding to new technologies, regulatory developments, and shifts in investor sentiment.

Large Cap Cryptocurrencies

Large cap cryptocurrencies, such as Bitcoin and Ethereum, dominate the crypto market with market caps exceeding $10 billion. These digital assets are widely regarded as more stable and less volatile compared to smaller cryptocurrencies. Their established track records and strong network security make them attractive safe havens during periods of market uncertainty.

Large cap cryptocurrencies benefit from high liquidity and trading volume, which contribute to better price stability and ease of trading. However, because of their already substantial market capitalization, these assets may experience slower price growth compared to mid or small cap cryptocurrencies.

Investors often include large cap cryptocurrencies in their portfolios to provide balance and reduce overall risk.

Growth Potential and Analysis

While large cap cryptocurrencies offer stability, mid cap and small cap cryptocurrencies often present greater growth potential. These smaller crypto assets may be in earlier stages of development, with innovative projects and technologies that can lead to significant price appreciation.

Analyzing growth potential involves examining a cryptocurrency’s market cap, trading volume, underlying blockchain technology, and the strength of its project or business model. Investors also consider factors such as tokenomics, total supply, and network security to assess long-term viability.

However, higher growth potential comes with increased risk, including higher volatility and liquidity challenges. Investors must carefully weigh these factors and conduct thorough research before committing to investments in smaller cap cryptocurrencies.

Developing Effective Investment Strategies

Crafting effective investment strategies in the crypto market requires a comprehensive understanding of market trends, risk management, and portfolio diversification. Investors should clearly define their investment goals and risk tolerance before entering the market.

Market capitalization is a critical consideration in strategy development, as it affects liquidity, volatility, and potential returns. Diversifying investments across large cap, mid cap, and small cap cryptocurrencies can help balance risk while capturing growth opportunities.

Staying informed about the latest market trends, technological advancements, and regulatory changes is essential. Investors should be prepared to adapt their strategies as the crypto market evolves, responding to shifts in demand, supply, and broader economic factors.

In conclusion, understanding what cryptocurrency market cap is and how it influences the crypto market is vital for making informed investment decisions. By considering market cap alongside other metrics such as circulating supply, trading volume, and network security, investors can navigate the complex world of digital assets with greater confidence and success.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Crypto Basics

Bitcoin Price Prediction for July 2025: Key Trends, Insights, and What Investors Can Expect

Token Metrics Team
8 min
MIN

As of July 2025, Bitcoin (BTC) is experiencing a major breakout, surging past $119,000 after breaching the critical $110,000 resistance level. This surge, driven by institutional capital inflows, supply constraints, and favorable macroeconomic trends, has reignited optimism in the broader crypto market.

But how high can Bitcoin go in 2025—and beyond? Is this rally sustainable? What are the risks? In this highly informative and SEO-optimized blog post, we’ll provide a detailed Bitcoin price prediction for 2025, using real-time data from the Token Metrics AI crypto trading and research platform, along with key macro, on-chain, and policy-level insights.

🚀 The Bullish Breakout: Bitcoin Turns Upward in June 2025

On June 28, 2025, the Token Metrics AI signal for Bitcoin turned bullish, signaling a strong shift in momentum. Since then, Bitcoin has:

  • Surged past $118,000
  • Broken the psychological and technical resistance at $110,000
  • Shown strong price action supported by both on-chain and institutional metrics

This wasn’t just a technical rally—it’s been fundamentally driven by several powerful tailwinds.

📊 Institutional Adoption: The Driving Force Behind Bitcoin’s Surge

1. Bitcoin Spot ETFs See Billions in Inflows

Major financial institutions—BlackRock, Fidelity, and Charles Schwab—have led the charge in Bitcoin ETF adoption. As of Q3 2025:

  • Total net inflows to U.S.-based Bitcoin ETFs have surpassed $25 billion
  • These products are now used in 401(k)s, pension funds, and private wealth portfolios

Institutional buyers are not flipping BTC like retail investors. Instead, they’re accumulating and holding, tightening supply and driving long-term demand.

2. Declining Exchange Reserves

Another bullish on-chain indicator: BTC reserves on exchanges have dropped from 3.25 million to just 2.55 million BTC—a level not seen since 2017. This suggests:

  • More Bitcoin is being moved to cold wallets
  • Less BTC is available for sale
  • Market sentiment is shifting from “sell” to “HODL”

When supply tightens while demand rises, prices move up—a simple but powerful formula playing out in real time.

📈 Policy Tailwinds: Pro-Crypto Regulations in the U.S.

The current U.S. regulatory landscape is the most Bitcoin-friendly in history.

🔹 Bitcoin Reserve Proposal

There are growing discussions in U.S. policy circles around holding Bitcoin as a strategic reserve asset, similar to gold. This has further validated BTC as:

  • A legitimate sovereign-grade asset
  • A hedge against inflation and geopolitical uncertainty

🔹 Clarity on Custody and Taxes

Clear guidelines on:

  • Crypto tax treatment for institutions
  • Custodianship rules for ETFs and banks
  • Greenlight for banks to hold digital assets

…have dramatically increased institutional confidence in Bitcoin.

💰 Macroeconomic Trends Supporting BTC’s Growth

1. Weakening U.S. Dollar

The U.S. Dollar Index (DXY) has fallen due to:

  • Rising national debt
  • Slowing economic growth
  • High interest rates suppressing consumer demand

This has led investors to rotate into store-of-value assets like Bitcoin.

2. Rising Geopolitical Risk

Tensions in the Middle East (e.g., Israel-Iran) and ongoing trade disputes have fueled demand for assets that are:

  • Borderless
  • Non-sovereign
  • Resistant to censorship

Bitcoin fits all three criteria, increasing its role as a digital safe haven in times of global instability.

⚠️ Risks to Monitor in 2025

While the Bitcoin outlook is bullish, several risks could slow momentum:

❌ 1. Energy Usage Concerns

Bitcoin’s Proof-of-Work (PoW) consensus mechanism remains energy-intensive. Critics argue this could:

  • Attract stricter environmental regulations
  • Reduce adoption in ESG-conscious portfolios

❌ 2. Regional Regulatory Uncertainty

Not all jurisdictions are as pro-Bitcoin as the U.S. In 2025, some countries (especially in Asia and Europe) continue to:

  • Restrict Bitcoin trading
  • Propose heavy taxation
  • Limit institutional adoption

❌ 3. Price Corrections

With BTC up significantly since the start of 2025, short-term pullbacks are likely. Corrections of 15–25% are common in bull cycles—investors should be prepared with clear entry and exit strategies.

📉 Bear Case Scenario

If institutional inflows slow down or new regulation spooks the market:

  • Bitcoin could retrace to $90,000–$100,000
  • This would represent a healthy correction, not a full trend reversal
  • Long-term fundamentals still remain intact

📊 Token Metrics AI Forecast: Bitcoin Price Prediction for 2025–2026

Using on-chain data, macro indicators, and real-time signals from the Token Metrics platform, the current forecast is:

This outlook is supported by Token Metrics AI signals, which have maintained a bullish position since late June 2025.

🧠 How Token Metrics Helps You Navigate Bitcoin and Beyond

While Bitcoin is a macro asset, altcoins often outperform it in bull markets. Token Metrics helps investors identify these opportunities with:

🚀 Moonshots

  • Daily low-cap altcoin picks with 10x–100x potential
  • Live ROI, market cap, and trader grade metrics
  • AI-driven early discovery engine

📈 Real-Time Buy/Sell Signals

  • Use Trader Grade for short-term trades
  • Use Investor Grade for long-term conviction picks

💹 Crypto Indices

  • Thematic portfolios (AI, RWA, Layer 1s, etc.)
  • Easy exposure to sectors likely to boom after BTC leads the rally

🔔 Take Action Today

If you’re looking to ride the current Bitcoin bull cycle and find the next big altcoins to complement your portfolio, start using Token Metrics today:

✅ Track real-time signals
✅ Discover early Moonshots
✅ Analyze risk with AI
✅ Make informed crypto investment decisions

👉 Sign up now at TokenMetrics.com

Crypto Basics

What Is Bitcoin Halving? Why It’s Crucial for Crypto Investors in July 2025

Token Metrics Team
8 min
MIN

In the ever-evolving world of cryptocurrency, few events carry as much long-term impact as the Bitcoin halving. For seasoned investors and newcomers alike, understanding Bitcoin halving is essential—not just to grasp how Bitcoin works, but to predict major market cycles and capitalize on new investment opportunities.

In this comprehensive, SEO-optimized guide, we’ll break down what Bitcoin halving is, how it works, why it matters to crypto investors, and how you can use Token Metrics’ AI-powered tools to navigate the markets before and after a halving event.

What Is Bitcoin Halving?

Bitcoin halving (or “halvening”) is a programmed event that occurs roughly every four years, where the block reward given to Bitcoin miners is cut in half.

Why It Happens:

Bitcoin was designed to have a maximum supply of 21 million coins. To control the rate at which new BTC enters circulation, Bitcoin's protocol reduces the mining reward by 50% every 210,000 blocks (approximately every four years).

A Quick History of Bitcoin Halvings

The next halving is expected around 2028, reducing the reward to 1.5625 BTC per block.

Why Is Bitcoin Halving Important?

✅ 1. Reduces Inflation Rate

Bitcoin halving slows the issuance of new BTC. After every halving, the inflation rate of Bitcoin drops, increasing scarcity. This contrasts with fiat currencies, which are often inflated through central bank printing.

✅ 2. Triggers Supply Shock

With fewer BTC entering circulation daily, supply is reduced. If demand remains the same or increases, price tends to go up—basic supply and demand economics.

✅ 3. Creates Market Cycles

Historically, halvings have preceded bull markets:

  • 2012 halving → 2013 bull run

  • 2016 halving → 2017 bull run

  • 2020 halving → 2021 bull run

  • 2024 halving → expected 2025 bull market

Smart investors use halving cycles to time their entries and exits.

Bitcoin Halving Impact: Historical Price Movements

These stats show why every halving becomes a critical entry point for crypto investors.

How Token Metrics Helps Investors Navigate Bitcoin Halving Cycles

While Bitcoin halving is a macroeconomic event, profiting from it requires micro-level strategy and data. That’s where Token Metrics comes in—a powerful AI-driven crypto research and trading platform that helps investors take full advantage of post-halving market conditions.

🔍 Token Metrics Features That Help Post-Halving

1. AI-Powered Ratings

Token Metrics uses machine learning to analyze 6,000+ crypto assets daily, providing:

  • Trader Grade – short-term momentum indicators
  • Investor Grade – long-term fundamental quality
  • Historical ROI Data – benchmark token performance over time

This is critical for identifying high-quality altcoins that typically surge after Bitcoin halvings.

2. Moonshots Engine – Discover Low-Cap Gems Early

After each halving, altcoins tend to follow Bitcoin’s lead. Token Metrics scans the entire market to detect undervalued low-cap tokens with 10x–100x potential.

Each Moonshot includes:

  • Entry date and live ROI
  • Market cap and 24H volume
  • Trader Grade and historical signals

You can track live performance or buy instantly using the integrated on-chain swap widget.

3. Bullish/Bearish Signals

Token Metrics issues AI-generated buy/sell signals on Bitcoin, Ethereum, and altcoins—crucial during volatile post-halving periods.

Use these signals to:

  • Confirm trend reversals
  • Set automated alerts
  • Capture optimal entry and exit points

4. Indices for Smart Diversification

Want exposure to multiple post-halving winners?

Token Metrics offers AI-managed indices by:

  • Sector (AI, DeFi, RWA, Gaming)
  • Theme (Moonshot, Low Cap, Top 100)
  • Chain (Ethereum, Solana, Base)

These prebuilt portfolios allow you to ride sector rotations after Bitcoin surges.

5. Token Details Page

Every token has a detailed page including:

  • Fundamental data
  • Exchange listings
  • Top wallet holders
  • Live charting
  • Real-time grade movement

Use this to evaluate new investments and manage risk during the halving cycle.

When Should You Invest Around Bitcoin Halving?

✅ Before the Halving

Best for accumulating Bitcoin or high-conviction altcoins while prices are consolidating.

✅ After the Halving

Smart traders rotate into altcoins once Bitcoin begins trending upward.

🧠 Use Token Metrics Moonshots and Signals to identify which tokens are gaining momentum post-halving.

Pro Tips for Bitcoin Halving Trading in 2025

  1. Don’t FOMO – Halvings are long-term cycles. Focus on quality entries and conviction.
  2. Diversify – Allocate across Bitcoin, Ethereum, and select altcoins using TM Indices.
  3. Set Alerts – Token Metrics lets you set custom alerts for price, volume, or grade changes.
  4. Use ROI Benchmarks – Compare your tokens against past halving performance using Token Metrics' historical tools.
  5. Build with AI Agents – Devs can use TM’s API & MCP Server to build bots that trade halving cycles automatically.

Final Thoughts: Why Bitcoin Halving Matters More Than Ever

The 2024 Bitcoin halving has already happened, and 2025 is positioned as a critical year for crypto investors. If history repeats, we’re in the early stages of the next major bull market.

But riding the halving wave requires more than blind luck. You need:

  • Data-backed research
  • Timing signals
  • Portfolio strategies
  • Altcoin discovery engines

With Token Metrics, you’re not guessing—you’re trading with AI precision, real-time alerts, and proven ROI frameworks.

Get Started Today

  • ✅ Create your Token Metrics account: tokenmetrics.com
  • 🚀 Explore Moonshots, Ratings, and Buy/Sell Signals
  • 🧠 Use AI tools to trade smarter this halving cycle

🔔 Set alerts and never miss the next 10x opportunity

Crypto Basics

Best Crypto Exchanges and Apps in July 2025 – Why Token Metrics Leads in AI Crypto Trading

Token Metrics Team
8 min
MIN

The crypto market in July 2025 is booming, and investors—from beginners to pros—need the right tools to stay ahead. Whether you're trading Bitcoin, discovering new altcoins, or building an automated strategy, the best crypto exchanges and apps are essential for seamless investing.

In this comprehensive and SEO-optimized guide, we’ll review the top crypto exchanges and mobile apps for July 2025, and explore why Token Metrics stands out as the #1 AI-powered crypto research and trading platform.

What to Look for in a Crypto Exchange or App

Before diving into the top picks, let’s cover what defines a great crypto exchange or trading app in 2025:

Security: 2FA, cold storage, and audit transparency
User Interface: Easy navigation for beginners and advanced tools for pros
Low Fees: Competitive trading, deposit, and withdrawal fees
Variety of Coins: Access to trending and low-cap altcoins
Mobile Functionality: Apps that support full trading, portfolio tracking, and alerts
Research Tools: In-depth market analytics, signals, and alerts

Top 5 Crypto Exchanges and Apps in July 2025

1. Binance – Best for Advanced Trading and Global Liquidity

Binance remains the largest and most liquid centralized exchange globally in 2025. It supports 600+ cryptocurrencies, low trading fees (0.1%), and high-speed performance.

Key Features:

  • Spot, margin, and futures trading
  • Launchpad and staking products
  • Advanced trading dashboard
  • Wide mobile app compatibility

Best For: Active traders, global users, and DeFi explorers

2. Coinbase – Best for U.S. Compliance and Beginners

Coinbase continues to dominate the U.S. market due to its strong regulatory reputation and user-friendly interface.

Key Features:

  • Easy fiat on-ramp (USD, GBP, EUR)
  • High-level security and insurance
  • Coinbase Learn to earn crypto while learning
  • Now supports Web3 dApps and NFTs

Best For: Beginners, U.S.-based users, and compliant long-term investors

3. Kraken – Best for Security and Institutional Access

Kraken’s strong emphasis on compliance, security, and staking makes it a favorite among institutions and security-conscious users.

Key Features:

  • Institutional-grade custody
  • Margin and futures markets
  • 24/7 customer support
  • Transparent proof-of-reserves

Best For: Long-term investors, institutions, and security-focused users

4. Bitget – Best for Copy Trading and Derivatives

Bitget has quickly become one of the most popular apps for copy trading and derivatives in 2025. With advanced tools for automation and mobile execution, Bitget attracts both retail and pro traders.

Key Features:

  • Copy trading with top traders
  • Low fees on perpetual contracts
  • AI-powered trading signals
  • Sleek mobile UI

Best For: Derivatives traders, social traders, and mobile-first investors

5. OKX – Best for Web3 and Earn Features

OKX is increasingly becoming a one-stop hub for trading, DeFi, and NFTs. Its Web3 wallet and DEX integration make it ideal for users exploring beyond centralized trading.

Key Features:

  • Deep liquidity and low fees
  • Integrated Web3 wallet
  • Earn, staking, and lending products
  • NFT marketplace access

Best For: Hybrid CEX/DEX traders and passive earners

Why Token Metrics Is the Best AI Crypto Research and Trading Platform

While exchanges allow you to execute trades, Token Metrics empowers you with the intelligence to make the trades.

🔍 What Is Token Metrics?

Token Metrics is an AI-powered crypto research platform that combines:

  • In-depth token ratings (Investor & Trader Grades)
  • Real-time buy/sell signals
  • Daily Moonshot altcoin picks
  • Custom alerts and integrated swap
  • Market indices and portfolio tools

It’s not an exchange—it's your personal crypto analyst, portfolio strategist, and AI trading assistant all in one.

📈 Top Features of Token Metrics in 2025

1. Moonshots – Discover Early-Stage 100x Altcoins

Token Metrics AI scans 6,000+ tokens daily to find low-cap tokens with massive upside potential. Each Moonshot comes with:

  • Entry date and price
  • Live ROI tracking
  • Real-time grades and volume data
  • Buy button via on-chain swap

2. AI Token Grades

  • Trader Grade (short-term momentum)
  • Investor Grade (long-term fundamentals)
  • Backtested across bull and bear markets for accuracy

3. Buy/Sell Signals

  • AI-generated Bullish and Bearish indicators
  • Available via email, Telegram, Slack, and more
  • Perfect for scalping or swing trading

4. Portfolio Management Tools

  • Prebuilt indices by sector, chain, or risk
  • Live PnL tracking
  • Alerts based on grade changes or price movements

5. Unified Crypto API (MCP Server)

  • For developers building bots and agents
  • Integrates with OpenAI, Claude, Cursor, and Raycast
  • One key, all clients, consistent data

🛠️ Token Metrics vs. Crypto Exchanges: A Powerful Combo

Combine Token Metrics for research and crypto trading = the smartest crypto trading stack in 2025.

How to Use Token Metrics with Your Exchange

  1. Research Tokens on Token Metrics

    • Visit tokenmetrics.com
    • Check the Ratings or Moonshots tab
    • Evaluate Trader Grade, price momentum, and live signals

  2. Click “Buy” on Token Metrics

    • Use the integrated on-chain swap widget to buy directly
    • Or copy the token address and execute the trade on your preferred exchange or DEX

  3. Set Alerts and Monitor

    • Use custom alerts to get notified on Telegram, email, or Slack
    • Monitor Moonshots' ROI in real time

Final Thoughts: Choose Intelligence, Not Just Access

Crypto exchanges are your access points to the market. But intelligence is what drives profitability.

In July 2025, the smartest investors are:

  • Using Binance, Coinbase, or Bitget for execution
  • Using Token Metrics for research, strategy, and automation

Whether you're trading daily or building a long-term portfolio, Token Metrics is the AI brain behind your crypto success.

Ready to Start?

  • ✅ Create a free account at tokenmetrics.com
  • ✅ Access token ratings, Moonshots, and live signals
  • ✅ Combine with your favorite exchange for execution
  • ✅ Build a smarter, faster, more profitable crypto strategy today
Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products