Crypto Basics

Initial Coin Offering (ICO) Explained - A Complete Guide

Learn everything about Initial Coin Offering (ICO) in this guide. This guide will help beginners to understand the fundraising process using cryptocurrencies.
Sumit Meghani
9 Minutes
MIN

In the world of cryptocurrency, Initial Coin Offerings (ICOs) have emerged as a popular method of fundraising for startups and projects. But what exactly are ICOs, and how do they work?

In this definitive guide, we will explore the concept of ICOs, their history and evolution, the benefits and risks of participating in ICOs, and the factors to consider before investing in an ICO.

What is an ICO?

ICOs, also known as Initial Coin Offerings, are a form of crowdfunding where companies issue digital tokens or coins to raise funds for their projects. 

These tokens are usually built on existing blockchain platforms, such as Ethereum, and can represent various assets or utilities within a project's ecosystem.

Unlike traditional fundraising methods like Initial Public Offerings (IPOs), ICOs allow companies to bypass the lengthy and costly process of going public. 

Instead, they can directly sell their tokens to the public, offering early investors the opportunity to buy tokens at a discounted price before they are listed on cryptocurrency exchanges.

History and evolution of ICOs

The concept of ICOs originated with the launch of Mastercoin in 2013, which raised over 5000 Bitcoin (BTC) in its crowdfunding campaign. This success paved the way for other projects to adopt the ICO model, leading to a surge in popularity in the following years.

In 2017, ICOs reached their peak, with numerous projects raising millions, and sometimes even billions, of dollars in a matter of days. 

However, this period was also marked by a lack of regulation and oversight, resulting in many fraudulent projects and scams that left investors high and dry.

How do ICOs work?

Project Development

Before an ICO, the project team develops a whitepaper. This document outlines the project's purpose, technical aspects, the amount of capital required, how many tokens the project team will hold, the type of money accepted, and the timeline of the ICO campaign.

Token Sale

Once the whitepaper is ready, the project team will announce the ICO date and begin the token sale. Early project enthusiasts, also known as the 'early bird investors,' will buy tokens in this phase. 

If the money raised does not meet the project's requirements, the ICO is deemed unsuccessful, and the money is returned to the investors.

Token Distribution

If the ICO campaign reaches its funding goal, the tokens are distributed to investors, and the project team uses the funds to further the project development.

In return for their investment, participants receive a certain number of tokens, which can later be traded on cryptocurrency exchanges or used within the project's ecosystem. 

The value of these tokens can fluctuate, offering investors the potential for significant returns if the project succeeds.

Benefits and risks of participating in ICOs

Participating in ICOs can offer several benefits for investors but it also comes with few risks. Let’s understand the key benefits and risks of ICO investments.

Benefits

1. Investment Opportunity: ICOs present an opportunity to invest in promising projects at the ground level. If the project succeeds, the token value can rise substantially, leading to significant returns.

2. Democratized Funding: ICOs allow anyone in the public to contribute to the project. This is unlike traditional investment methods, often limited to accredited investors.

3. Fostering Innovation: ICOs provide a platform for innovative projects to get the funding they need to develop their ideas.

Risks

1. Lack of Regulation: While some regulation exists, the ICO space still remains somewhat unregulated, which can expose investors to fraudulent projects.

2. Market Volatility: Cryptocurrencies are known for their volatility. The value of tokens bought during an ICO can decrease significantly.

3. Project Failure: As with any investment in a new project, there's always the risk that the project will not succeed, leading to a loss of investment.

Factors to consider before investing in an ICO

Before investing in an ICO, there are several factors that you should consider to make an informed decision. 

Firstly, evaluate the project's whitepaper and roadmap to understand its goals, vision, and feasibility. Look for a strong team with relevant experience and a clear plan for execution.

Additionally, consider the market potential of the project and its competitive advantage. Does the project solve a real-world problem or offer a unique solution? Assess the project's token economics and distribution model to ensure fairness and long-term sustainability.

Lastly, pay attention to the project's community and investor relations. A strong and supportive community can contribute to the project's success, while poor communication or lack of transparency can be red flags.

Where to find initial coin offerings?

Keeping track of new coin launches in the dynamic world of cryptocurrencies can be a challenging task, but with the right tools and resources, you can stay up-to-date. 

Various cryptocurrency exchanges like Coinbase, Gemini, and Kraken often list new tokens and provide updates about upcoming launches on their platforms. 

Crypto market data aggregators such as CoinGecko and CoinMarketCap serve as comprehensive resources for information about new coin listings.

Remember, investing in ICOs involves risk. The suggestions are not investment advice, but merely resources to monitor. Always conduct thorough research and due diligence before investing in any ICOs.

Tips for successful participation in ICOs

Participating in an ICO can be an exciting and potentially lucrative opportunity, but it's important to approach it with caution and follow some best practices. Here are some tips for successful participation in ICOs:

  • Conduct thorough research: Read the project's whitepaper, evaluate its team and advisors, and assess its market potential before making any investment decisions.
  • Diversify your investments: Spread your investments across multiple ICOs to mitigate risk. Avoid putting all your eggs in one basket.
  • Stay informed: Keep up-to-date with the latest news and developments in the cryptocurrency industry. Follow reputable sources and join communities to stay informed about upcoming ICOs and market trends.
  • Set a budget: Determine how much you are willing to invest in ICOs and stick to your budget. Avoid investing more than you can afford to lose.
  • Use secure wallets: Store your tokens in secure wallets to protect them from hacks and theft. Consider using hardware wallets for added security.

ICO regulations and legal considerations

With the rise of ICO scams and fraudulent projects, regulatory bodies around the world have started taking action to protect investors and promote transparency in the ICO market. 

Countries like the United States, Switzerland, and Singapore have issued guidelines and regulations for ICOs, imposing stricter requirements on projects and enhancing investor protection.

Before participating in an ICO, it's crucial to familiarize yourself with the regulatory landscape in your jurisdiction. 

Understand the legal considerations and requirements for both the project and the investors. This will help you make informed decisions and avoid potential legal pitfalls.

Future of ICOs in 2023 and beyond

As we look ahead to 2023 and beyond, the future of ICOs remains uncertain. While ICOs have revolutionized fundraising in the cryptocurrency space, they have also faced criticism and regulatory scrutiny due to the prevalence of scams and fraudulent projects.

In response to these challenges, we can expect to see increased regulation and oversight in the ICO market. 

Regulatory bodies around the world are working to establish guidelines and frameworks to protect investors and weed out fraudulent projects. 

This regulatory clarity could help to restore confidence in the ICO market and attract more traditional investors.

Furthermore, we may witness the emergence of new fundraising models that address the shortcomings of ICOs. 

Security Token Offerings (STOs) and Initial Exchange Offerings (IEOs) are already gaining traction as alternative fundraising methods that offer increased investor protection and compliance with existing regulations.

Frequently Asked Questions

Q1. How are ICOs different from STOs and IEOs?

While ICOs (Initial Coin Offerings), STOs (Security Token Offerings), and IEOs (Initial Exchange Offerings) are all fundraising methods in the crypto space, they differ in their regulatory frameworks and the rights they offer to investors.

Q2. Are all ICOs legal?

The legality of ICOs depends on the regulatory framework of each country. Some countries have banned ICOs, while others have regulated them. It's essential to check the legal status of ICOs in your country before participating.

Q3. What happens to the funds if the ICO doesn't reach its target?

Typically, if an ICO does not reach its funding target, the raised funds are returned to the investors. This process, known as a "refund," is usually outlined in the project's whitepaper.

Q4. How can I participate in an ICO?

To participate in an ICO, you typically need to create an account on the ICO's official website, go through a Know Your Customer (KYC) process, and then send your investment (often in the form of Bitcoin or Ethereum) to a designated address.

Q5. Are ICOs a good investment?

Investing in ICOs can be high-risk, high-reward. While some ICOs have delivered impressive returns, others have led to significant losses. It's crucial to conduct thorough research and consider your risk tolerance before investing in an ICO.

Q6. Can ICOs make you rich?

While it's true that some investors have made substantial profits from successful ICOs, it's essential to understand that investing in ICOs is not a guaranteed way to get rich. Many ICOs fail or are scams. Due diligence and a solid understanding of the project are crucial before investing.

Q7. What's the role of a token in an ICO?

The token issued in an ICO often serves as the utility token for the project's ecosystem. They can represent access rights to a service provided by the project or can be used for transactions within the project's platform.

Q8. How can I spot an ICO scam?

Signs of a potential ICO scam can include unrealistic promises of returns, lack of transparency, an anonymous or inexperienced team, lack of a comprehensive whitepaper, and lack of third-party audits or involvement of recognized crypto exchanges.

Conclusion

ICOs have played a vital role in the growth of the cryptocurrency industry by providing an innovative way to fund new projects. 

However, like any investment, they come with their risks. With proper due diligence and cautious judgment, participating in an ICO can be an exciting way to engage with the crypto world.

Keep in mind that this guide is only the start of your ICO journey. Always strive to deepen your understanding, stay informed about industry changes, and make decisions that align with your risk tolerance and investment goals. 

Happy investing!

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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What is a rules-based crypto index?

A methodology-driven basket that follows predefined rules for asset selection, weighting, and maintenance. In TM Global 100, that means top-100 exposure in bullish regimes and stablecoins in bearish regimes, with weekly rebalancing and full transparency.

How often does the index rebalance?

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In a volatile cycle, emotion creeps in: chasing winners late, cutting losers early, or missing re-entry after fear. Rules-based crypto indexing applies consistent criteria—constituent selection, weighting, and rebalancing—so you don’t have to improvise in stress.

For readers comparing crypto index options, think of it as a codified playbook. A rules-based crypto index is a methodology-driven basket that follows predefined signals (e.g., market regime) and maintenance schedules (e.g., weekly rebalancing), aiming for repeatable behavior across cycles.

Rules-based crypto indexing is a systematic approach that tracks a defined universe (e.g., top-100 by market cap) and maintains it on a fixed cadence, with explicit rules for when to hold tokens and when to de-risk into stablecoins.

How the TM Global 100 Index Works (Plain English)

  • Regime switching: When the market signal is bullish, the index holds the top 100 assets by market cap; when bearish, it moves to stablecoins until conditions improve.
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  • Transparency: A Strategy modal and Gauge → Treemap → Transactions Log show the signal, current mix, and every change recorded.

What you’ll see on launch: Price tile, “tokens: 100,” “rebalances weekly,” and a fast ~90-second Buy flow with fee/slippage previews.

See the strategy and rules. (TM Global 100 strategy)

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  • No missed rotations: Weekly rebalancing and regime switching reduce the cost of being late to trends—or late to de-risk.
  • Always-on visibility: Holdings treemap + table + transactions log remove the black box.
  • Behavioral edge: Clear rules can limit panic sells and FOMO buys during turbulence.
  • Portfolio role: A disciplined core that you can complement with selective satellites.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Open the Token Metrics Indices hub and select TM Global 100.
  2. Click Join Waitlist and enter your email for launch-day access.
  3. (Optional) Connect your wallet so you’re ready to fund.
  4. On launch, review the Gauge → Treemap → Transactions to confirm the current mix.
  5. Tap Buy Index, review fees/slippage, and confirm (about 90 seconds end-to-end).
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→ Join the waitlist to be first to trade TM Global 100.

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  • TM Research Follower: Want to pair TM insights with a rules-based execution layer.
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What is a rules-based crypto index?

A methodology-driven basket that follows predefined rules for asset selection, weighting, and maintenance. In TM Global 100, that means top-100 exposure in bullish regimes and stablecoins in bearish regimes, with weekly rebalancing and full transparency.

How often does the index rebalance?

Weekly. This cadence refreshes constituents and weights to align with current market-cap rankings; separate regime switches can move between tokens and stablecoins.

What triggers the move to stablecoins?

A documented market signal. When it turns bearish, the index exits to stablecoins; when bullish resumes, it re-enters the top-100 basket.

Can I fund with USDC or fiat?

Funding options will surface based on your connected wallet and supported rails. USDC settlement on sells is supported; fiat on-ramps may be added over time.

Is the wallet custodial?

No. The embedded wallet is self-custodial—you control your keys and assets.

How are fees shown?

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How do I join the waitlist?

Go to the Indices hub, open TM Global 100, and enter your email. You’ll receive a launch-day link to buy.

Security, Risk & Transparency

  • Self-custody by default: You control your wallet.
  • Defense-in-depth: 2FA/account security features and explicit transaction prompts.
  • Clear economics: Fee and slippage previews before you confirm.
  • Auditability: Holdings treemap + table + transactions log document every change.
  • Methodology limits: Regime logic may not capture every market nuance; weekly cadence can differ from intraday moves.
  • Regional availability: On-ramps and features can vary by jurisdiction.

Crypto is volatile and can lose value. Past performance is not indicative of future results. This article is for research/education, not financial advice.

After a volatile cycle, the edge is process. Token Metrics Global 100 combines rules-based crypto indexing, weekly rebalancing, and full transparency so you can participate in upside and step aside during bears—without running your own spreadsheets. If that’s the core you’ve been missing, join the waitlist now.

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→ Join the waitlist to be first to trade TM Global 100.

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How the TM Global 100 Index Works (Plain English)

  • Regime switching: When our market signal is bullish, the index holds the top 100 assets by market cap. When bearish, it exits to stablecoins and waits for a re-entry signal.
  • Weekly rebalancing: We adjust constituents and weights weekly to reflect updated rankings—so the index stays aligned with the market.
  • Transparency: You’ll see a Strategy modal (rules at a glance), a market signal gauge, an interactive Holdings treemap & table, and a Transactions log that records rebalances and regime shifts.

What you’ll see on launch: A price tile, “tokens: 100,” “rebalances weekly,” and a Buy Index flow that can complete in about 90 seconds, end-to-end.

See the strategy and rules. (TM Global 100 strategy)

Benefits at a Glance (Why This Beats DIY)

  • Time saved: Skip ranking lists, manual screeners, and cross-exchange rebalances.
  • Lower execution drag: A single indexed flow helps reduce the slippage and fees you’d pay hopping between many tokens.
  • No missed cycles: Weekly rebalances help capture changes in the top-100 while the regime switch avoids guesswork when markets turn.
  • Full visibility: Treemap + table + transactions let you see exactly what changed and why—no black boxes.
  • Rules over vibes: A consistent methodology can reduce emotional decisions during drawdowns and market euphoria.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Open the Indices hub and select TM Global 100. (Token Metrics Indices hub)
  2. Join the waitlist with your email to get launch-day access and updates.
  3. (Optional) Connect your wallet so you’re ready to buy at launch.
  4. On launch: Open TM Global 100, review the Gauge → Treemap → Transactions, and tap Buy Index.
  5. Confirm the buy: You’ll see estimates for fees/slippage and the current token mix.
  6. Track your position: Your holdings and every rebalance appear in My Indices and the Transactions Log.

→ Join the waitlist to be first to trade TM Global 100.

Decision Guide: Is This Right for You?

  • Hands-Off Allocator: Want “own the market” exposure and automatic upkeep. Consider if you dislike micromanaging.
  • Active Trader: Want a disciplined core that moves to stablecoins in bears while you take satellite bets elsewhere.
  • TM Member/Prospect: Already trust Token Metrics research and want rules-based execution with full visibility.
  • Starter Portfolio Builder: Prefer a single decision over 20+ token buys and periodic DIY reweights.
  • Transparency Seeker: You won’t tolerate black-box products; you want a real transactions log and holdings you can audit.
  • Tax-Aware Rebalancer: You’d rather not run frequent piecemeal trades yourself.
  • Mobile-First User: Want a fast, on-page buy flow instead of tab-hopping across venues.
  • Analytics Fan: Enjoy comparing weights and changes in the treemap after each weekly rebalance.

FAQs

What is a crypto index with a holdings treemap?

It’s a rules-based basket of cryptocurrencies where you can visually inspect weights via an interactive treemap, alongside a sortable table and a transactions log that records every rebalance and regime switch.

It’s a rules-based basket of cryptocurrencies where you can visually inspect weights via an interactive treemap, alongside a sortable table and a transactions log that records every rebalance and regime switch.

Weekly. Rebalances update constituents/weights to reflect current top-100 rankings; separate regime switches can also move the portfolio between tokens and stablecoins when the market signal changes.

What triggers the move to stablecoins?

A proprietary market signal. When bearish, the index exits tokens to stablecoins; when bullish resumes, it re-enters the top-100 basket.

Can I fund with USDC or fiat?

At launch, funding/settlement options surface based on your connected wallet and supported chains. USDC payout is supported on selling; fiat on-ramps may be added later.

Is the wallet custodial?

No. The embedded wallet is self-custodial—you control your funds.

How are fees shown?

Before you confirm, the buy flow surfaces estimated gas, platform fee, max slippage, and min expected value.

How do I join the waitlist?

Open the Indices hub, navigate to TM Global 100, and add your email. You’ll be notified on launch with a direct link to buy.

Security, Risk & Transparency

  • Self-custody: Embedded smart wallet with user control.
  • Operational clarity: Weekly rebalances; regime logic documented in the Strategy modal.
  • Fee & slippage preview: All surfaced before you confirm a trade.
  • Data integrity: Holdings treemap + table and transactions log reflect each executed change.

Regional notes: Availability and on-ramps can vary by jurisdiction. Crypto is volatile and can lose value. Past performance is not indicative of future results. This article is for research/education, not financial advice.

Conclusion

Token Metrics Global 100 is built for investors who want broad market exposure and the receipts to prove what they hold—treemap, table, and transactions on every rebalance. If you value rules, discipline, and transparency, join the waitlist and be ready on launch day.

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