Crypto Basics

Initial Coin Offering (ICO) Explained - A Complete Guide

Learn everything about Initial Coin Offering (ICO) in this guide. This guide will help beginners to understand the fundraising process using cryptocurrencies.
Sumit Meghani
9 Minutes
MIN

In the world of cryptocurrency, Initial Coin Offerings (ICOs) have emerged as a popular method of fundraising for startups and projects. But what exactly are ICOs, and how do they work?

In this definitive guide, we will explore the concept of ICOs, their history and evolution, the benefits and risks of participating in ICOs, and the factors to consider before investing in an ICO.

What is an ICO?

ICOs, also known as Initial Coin Offerings, are a form of crowdfunding where companies issue digital tokens or coins to raise funds for their projects. 

These tokens are usually built on existing blockchain platforms, such as Ethereum, and can represent various assets or utilities within a project's ecosystem.

Unlike traditional fundraising methods like Initial Public Offerings (IPOs), ICOs allow companies to bypass the lengthy and costly process of going public. 

Instead, they can directly sell their tokens to the public, offering early investors the opportunity to buy tokens at a discounted price before they are listed on cryptocurrency exchanges.

History and evolution of ICOs

The concept of ICOs originated with the launch of Mastercoin in 2013, which raised over 5000 Bitcoin (BTC) in its crowdfunding campaign. This success paved the way for other projects to adopt the ICO model, leading to a surge in popularity in the following years.

In 2017, ICOs reached their peak, with numerous projects raising millions, and sometimes even billions, of dollars in a matter of days. 

However, this period was also marked by a lack of regulation and oversight, resulting in many fraudulent projects and scams that left investors high and dry.

How do ICOs work?

Project Development

Before an ICO, the project team develops a whitepaper. This document outlines the project's purpose, technical aspects, the amount of capital required, how many tokens the project team will hold, the type of money accepted, and the timeline of the ICO campaign.

Token Sale

Once the whitepaper is ready, the project team will announce the ICO date and begin the token sale. Early project enthusiasts, also known as the 'early bird investors,' will buy tokens in this phase. 

If the money raised does not meet the project's requirements, the ICO is deemed unsuccessful, and the money is returned to the investors.

Token Distribution

If the ICO campaign reaches its funding goal, the tokens are distributed to investors, and the project team uses the funds to further the project development.

In return for their investment, participants receive a certain number of tokens, which can later be traded on cryptocurrency exchanges or used within the project's ecosystem. 

The value of these tokens can fluctuate, offering investors the potential for significant returns if the project succeeds.

Benefits and risks of participating in ICOs

Participating in ICOs can offer several benefits for investors but it also comes with few risks. Let’s understand the key benefits and risks of ICO investments.

Benefits

1. Investment Opportunity: ICOs present an opportunity to invest in promising projects at the ground level. If the project succeeds, the token value can rise substantially, leading to significant returns.

2. Democratized Funding: ICOs allow anyone in the public to contribute to the project. This is unlike traditional investment methods, often limited to accredited investors.

3. Fostering Innovation: ICOs provide a platform for innovative projects to get the funding they need to develop their ideas.

Risks

1. Lack of Regulation: While some regulation exists, the ICO space still remains somewhat unregulated, which can expose investors to fraudulent projects.

2. Market Volatility: Cryptocurrencies are known for their volatility. The value of tokens bought during an ICO can decrease significantly.

3. Project Failure: As with any investment in a new project, there's always the risk that the project will not succeed, leading to a loss of investment.

Factors to consider before investing in an ICO

Before investing in an ICO, there are several factors that you should consider to make an informed decision. 

Firstly, evaluate the project's whitepaper and roadmap to understand its goals, vision, and feasibility. Look for a strong team with relevant experience and a clear plan for execution.

Additionally, consider the market potential of the project and its competitive advantage. Does the project solve a real-world problem or offer a unique solution? Assess the project's token economics and distribution model to ensure fairness and long-term sustainability.

Lastly, pay attention to the project's community and investor relations. A strong and supportive community can contribute to the project's success, while poor communication or lack of transparency can be red flags.

Where to find initial coin offerings?

Keeping track of new coin launches in the dynamic world of cryptocurrencies can be a challenging task, but with the right tools and resources, you can stay up-to-date. 

Various cryptocurrency exchanges like Coinbase, Gemini, and Kraken often list new tokens and provide updates about upcoming launches on their platforms. 

Crypto market data aggregators such as CoinGecko and CoinMarketCap serve as comprehensive resources for information about new coin listings.

Remember, investing in ICOs involves risk. The suggestions are not investment advice, but merely resources to monitor. Always conduct thorough research and due diligence before investing in any ICOs.

Tips for successful participation in ICOs

Participating in an ICO can be an exciting and potentially lucrative opportunity, but it's important to approach it with caution and follow some best practices. Here are some tips for successful participation in ICOs:

  • Conduct thorough research: Read the project's whitepaper, evaluate its team and advisors, and assess its market potential before making any investment decisions.
  • Diversify your investments: Spread your investments across multiple ICOs to mitigate risk. Avoid putting all your eggs in one basket.
  • Stay informed: Keep up-to-date with the latest news and developments in the cryptocurrency industry. Follow reputable sources and join communities to stay informed about upcoming ICOs and market trends.
  • Set a budget: Determine how much you are willing to invest in ICOs and stick to your budget. Avoid investing more than you can afford to lose.
  • Use secure wallets: Store your tokens in secure wallets to protect them from hacks and theft. Consider using hardware wallets for added security.

ICO regulations and legal considerations

With the rise of ICO scams and fraudulent projects, regulatory bodies around the world have started taking action to protect investors and promote transparency in the ICO market. 

Countries like the United States, Switzerland, and Singapore have issued guidelines and regulations for ICOs, imposing stricter requirements on projects and enhancing investor protection.

Before participating in an ICO, it's crucial to familiarize yourself with the regulatory landscape in your jurisdiction. 

Understand the legal considerations and requirements for both the project and the investors. This will help you make informed decisions and avoid potential legal pitfalls.

Future of ICOs in 2023 and beyond

As we look ahead to 2023 and beyond, the future of ICOs remains uncertain. While ICOs have revolutionized fundraising in the cryptocurrency space, they have also faced criticism and regulatory scrutiny due to the prevalence of scams and fraudulent projects.

In response to these challenges, we can expect to see increased regulation and oversight in the ICO market. 

Regulatory bodies around the world are working to establish guidelines and frameworks to protect investors and weed out fraudulent projects. 

This regulatory clarity could help to restore confidence in the ICO market and attract more traditional investors.

Furthermore, we may witness the emergence of new fundraising models that address the shortcomings of ICOs. 

Security Token Offerings (STOs) and Initial Exchange Offerings (IEOs) are already gaining traction as alternative fundraising methods that offer increased investor protection and compliance with existing regulations.

Frequently Asked Questions

Q1. How are ICOs different from STOs and IEOs?

While ICOs (Initial Coin Offerings), STOs (Security Token Offerings), and IEOs (Initial Exchange Offerings) are all fundraising methods in the crypto space, they differ in their regulatory frameworks and the rights they offer to investors.

Q2. Are all ICOs legal?

The legality of ICOs depends on the regulatory framework of each country. Some countries have banned ICOs, while others have regulated them. It's essential to check the legal status of ICOs in your country before participating.

Q3. What happens to the funds if the ICO doesn't reach its target?

Typically, if an ICO does not reach its funding target, the raised funds are returned to the investors. This process, known as a "refund," is usually outlined in the project's whitepaper.

Q4. How can I participate in an ICO?

To participate in an ICO, you typically need to create an account on the ICO's official website, go through a Know Your Customer (KYC) process, and then send your investment (often in the form of Bitcoin or Ethereum) to a designated address.

Q5. Are ICOs a good investment?

Investing in ICOs can be high-risk, high-reward. While some ICOs have delivered impressive returns, others have led to significant losses. It's crucial to conduct thorough research and consider your risk tolerance before investing in an ICO.

Q6. Can ICOs make you rich?

While it's true that some investors have made substantial profits from successful ICOs, it's essential to understand that investing in ICOs is not a guaranteed way to get rich. Many ICOs fail or are scams. Due diligence and a solid understanding of the project are crucial before investing.

Q7. What's the role of a token in an ICO?

The token issued in an ICO often serves as the utility token for the project's ecosystem. They can represent access rights to a service provided by the project or can be used for transactions within the project's platform.

Q8. How can I spot an ICO scam?

Signs of a potential ICO scam can include unrealistic promises of returns, lack of transparency, an anonymous or inexperienced team, lack of a comprehensive whitepaper, and lack of third-party audits or involvement of recognized crypto exchanges.

Conclusion

ICOs have played a vital role in the growth of the cryptocurrency industry by providing an innovative way to fund new projects. 

However, like any investment, they come with their risks. With proper due diligence and cautious judgment, participating in an ICO can be an exciting way to engage with the crypto world.

Keep in mind that this guide is only the start of your ICO journey. Always strive to deepen your understanding, stay informed about industry changes, and make decisions that align with your risk tolerance and investment goals. 

Happy investing!

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Token Metrics Team
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APIs Explained: How Applications Talk to Each Other

Token Metrics Team
5
MIN

APIs power modern software by enabling different programs, services, and devices to exchange data and trigger actions. Whether you use a weather app, log in with a social account, or connect a trading bot to a price feed, an API is usually working behind the scenes. This guide breaks down what an API is, how it functions technically, common types and use cases, and practical steps to evaluate and use APIs safely and efficiently.

What Is an API? A Clear Definition

An API — short for Application Programming Interface — is a formal set of rules and endpoints that lets one software component request data or services from another. Rather than a single piece of software, think of an API as a contract: it defines the methods, parameters, and expected responses so developers can integrate components without sharing internal implementation details.

Key elements in that contract include:

  • Endpoints: Named access points (URLs or URIs) where requests are sent.
  • Methods: Actions such as GET, POST, PUT, DELETE that indicate intent.
  • Payloads: Structured data sent with requests or responses, often JSON or XML.
  • Authentication & Authorization: Mechanisms that control who can call the API and what actions are allowed.

How APIs Work: A Technical Overview

At a technical level, APIs follow client-server interactions. A client application composes a request and sends it to an API endpoint over a transport layer like HTTP(S). The API server validates the request, performs the requested operation (e.g., fetch data, initiate a transaction), and returns a response. Responses include status codes and structured data that the client can parse and handle.

Important architectural patterns and protocols include:

  • REST: Resource-oriented architecture using standard HTTP verbs and stateless requests.
  • GraphQL: Query language that lets clients request precisely the fields they need.
  • WebSockets / gRPC: For real-time or high-performance RPC-style communication.

Security and reliability are intrinsic: rate limits, API keys, OAuth flows, TLS encryption, and schema validation help maintain integrity and availability. Observability — logs, metrics, and tracing — allows teams to debug integrations and measure performance.

API Types and Practical Use Cases

APIs power many familiar scenarios across industries. Common types and examples:

  • Public APIs: Openly available endpoints for developers (e.g., maps, weather, social feeds).
  • Private/Internal APIs: Used within an organization to modularize services and speed development.
  • Partner APIs: Shared selectively with business partners for integrations.
  • Data & Financial APIs: Provide market data, price feeds, or on-chain metrics used by analytics and trading systems.

Typical use cases include:

  1. Integrating third-party services (payments, authentication, notifications).
  2. Feeding data into dashboards, analytics, or machine learning pipelines.
  3. Automating workflows (CI/CD, orchestration) across tools and platforms.
  4. Building AI agents that chain multiple APIs for retrieval, reasoning, and action.

In domains like crypto and AI research, APIs let developers access price histories, on-chain data, and model outputs programmatically. AI-driven research tools such as Token Metrics combine signals and historical analysis through APIs to support systematic investigation of datasets.

How to Evaluate and Use an API: Practical Checklist

When choosing or integrating an API, apply a structured evaluation to reduce technical and operational risk:

  • Documentation Quality: Clear examples, error codes, and SDKs reduce implementation time.
  • Rate Limits & Pricing: Check throughput constraints and cost model to avoid unexpected bills.
  • Data Freshness & Coverage: For time-sensitive systems, confirm update frequency and historical depth.
  • Authentication & Permissions: Prefer APIs that support token-based auth and role-restricted access.
  • SLAs & Uptime: Review availability guarantees and incident history if reliability matters.
  • Security Practices: Ensure TLS, input validation, and secure key handling are in place.

Integration steps:

  1. Sandbox: Start with a sandbox environment or test key to validate behavior safely.
  2. Schema Validation: Use contract tests to detect breaking changes early.
  3. Monitoring: Instrument calls with retries, metrics, and alerting on error rates.
  4. Governance: Rotate keys regularly and enforce least-privilege on production secrets.

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FAQ: Common Questions About APIs

What is the difference between an API and a web service?

An API is a broader concept describing an interface for software interaction. A web service is a specific kind of API that uses web protocols (usually HTTP) to exchange data. Not all APIs are web services (some use binary RPC), but most public APIs today are web-based.

How do I authenticate with an API?

Common methods include API keys, OAuth 2.0 flows, JWT tokens, and mutual TLS. The choice depends on security needs: OAuth is suitable for delegated access, while API keys are simple for server-to-server integrations.

What is rate limiting and why does it matter?

Rate limiting restricts the number of requests a client can make in a time window. It protects the API provider from abuse and ensures fair usage. Clients should implement exponential backoff and respect provided retry headers.

Can APIs change without notice?

APIs can evolve, which is why versioning matters. Good providers document deprecation schedules and maintain backward-compatible versions. Contract testing and version pinning help clients avoid disruptions.

How do I secure API keys and secrets?

Never hard-code secrets in client-side code. Store keys in secure vaults, use environment variables for servers, restrict keys by origin/IP, and rotate keys on a regular schedule.

What formats do APIs typically use for data?

JSON is the dominant format due to readability and language support. XML remains in some legacy systems. Binary formats like Protocol Buffers are used where performance and compact size are priorities.

How do APIs enable AI and automation?

APIs expose data and model capabilities that AI agents can call for retrieval, scoring, and orchestration. Combining data APIs with model APIs allows automated workflows that augment research and decision-support processes.

Disclaimer

This article is for informational and educational purposes only. It does not constitute professional, legal, or financial advice. Evaluate APIs and tools based on your own technical, legal, and operational requirements before integrating them into production systems.

Research

APIs Explained: A Practical Guide for Developers

Token Metrics Team
5
MIN

APIs power much of the digital world but the term can feel abstract to newcomers. Whether you are building a web app, integrating an AI model, or pulling market data for research, understanding what an API is and how to evaluate one speeds development and improves reliability. This guide breaks down core concepts, common patterns, and practical steps to choose and use APIs effectively—without assuming prior expertise.

How an API Works: The Basics

An API (Application Programming Interface) is a defined set of rules and protocols that lets one software program request services or data from another. At a high level, an API specifies:

  • Endpoints: named URLs or addresses where requests are sent.
  • Methods: actions you can perform (for web APIs, common HTTP methods are GET, POST, PUT, DELETE).
  • Parameters and payloads: the inputs required or optional for a request.
  • Responses and status codes: how the server returns data and signals success or error.

Think of an API as a waitstaff in a restaurant: you (the client) place an order (request) using a menu (API documentation), and the kitchen (server) returns a dish (response). The menu defines what is possible and how to order it.

Key API Architectures and Types

APIs come in different styles depending on design goals and constraints:

  • REST (Representational State Transfer): The most common web API pattern, using HTTP verbs and resource-oriented URLs. REST emphasizes stateless communication and cacheable responses.
  • GraphQL: A query language that allows clients to request exactly the data they need in a single request, reducing over- and under-fetching.
  • gRPC: A high-performance RPC framework using Protocol Buffers, suited for low-latency service-to-service calls.
  • Webhooks: Server-to-client callbacks that push data to a consumer when events happen, rather than requiring constant polling.
  • Library/SDK APIs: Language-specific interfaces bundled as packages that abstract network details for developers.

Each type has trade-offs: REST is simple and widely compatible, GraphQL is flexible for variable payloads, and gRPC is optimized for performance between services.

Real-World Uses: Crypto, AI, and Beyond

APIs are central to modern crypto and AI stacks. In crypto, APIs provide access to market prices, on-chain data, wallet balances, and transaction histories. In AI, APIs expose model inference endpoints, allowing applications to send prompts and receive processed outputs without hosting models locally.

When connecting these domains—such as feeding on-chain data into an AI research pipeline—developers use layered APIs: one service to fetch reliable market or chain data, another to run models or scoring logic. For example, research platforms and data providers expose standardized endpoints so teams can automate backtesting, signal generation, and analytics workflows.

For neutral examples of an analytics provider in the crypto space, see Token Metrics, which demonstrates how specialized APIs and models can structure insights for research use cases.

How to Evaluate and Use an API: Practical Checklist

Choosing and integrating an API is a mix of technical evaluation and operational planning. Use this checklist:

  1. Documentation quality: Clear, example-driven docs accelerate integration and reduce errors.
  2. Rate limits and pricing: Understand throughput limits, cost per request, and billing models to avoid surprises.
  3. Data consistency and latency: For real-time needs, measure update frequency and response times.
  4. Authentication and security: Prefer APIs that use robust auth (OAuth, API keys with scoped permissions) and TLS encryption.
  5. Error handling and retries: Check how errors are communicated and design idempotent requests or backoff strategies.
  6. SDKs and language support: Availability of client libraries can shorten development time, but inspect their maintenance status.
  7. Operational SLAs and reliability: For production systems, review uptime guarantees and incident history if available.

Applying this framework helps teams decide between alternatives (self-hosting vs managed, REST vs GraphQL) based on their latency, cost, and control needs.

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FAQ: Common Questions About APIs

What is the difference between an API and an SDK?

An API is a set of rules for interacting with a service, typically over a network. An SDK (Software Development Kit) is a package that may include APIs, helper libraries, and tools to make integrating those APIs easier in a specific programming language.

How do REST and GraphQL compare for client apps?

REST maps resources to endpoints and is simple to cache and reason about. GraphQL lets clients request only needed fields and combine multiple resources in one query, which can reduce round trips but may add server-side complexity.

Are public APIs safe to use for sensitive data?

Public APIs can be secure if they implement proper authentication, encryption, and access controls. Avoid sending sensitive secrets through unencrypted channels and use scoped credentials and least-privilege principles.

How do rate limits affect application design?

Rate limits cap how many requests a client can make in a time window. Design strategies include batching requests, caching responses, exponential backoff on errors, and choosing higher-tier plans if sustained throughput is required.

Can I combine multiple APIs in a single workflow?

Yes. Orchestration patterns let you fetch data from one API, transform it, and pass it to another (for example, pulling market data into an AI inference pipeline). Maintain clear error handling and data validation between steps.

How should I test an API integration?

Use sandbox or staging environments when possible, write automated tests for expected responses and error states, monitor real-world requests, and include assertions for schema and performance thresholds.

What are the typical authentication methods?

Common methods include API keys, OAuth 2.0 tokens, and mutual TLS. Select a method that balances ease of use and security for your application's context.

Disclaimer

This article is educational and informational only. It does not constitute financial, legal, or professional advice. Evaluate APIs and tools independently, review provider terms, and consider operational and security requirements before integration.

Research

APIs Explained: How They Power Modern Apps

Token Metrics Team
5
MIN

APIs (Application Programming Interfaces) are the invisible connectors that let software systems talk to each other. Whether you open a weather app, embed a payment form, or fetch crypto market data, APIs are doing the behind-the-scenes work. This guide explains what an API is, how APIs function, common types, practical use cases, and how to evaluate them securely and effectively.

What is an API?

An API is a defined set of rules and protocols that allows one software component to request services or data from another. Think of an API as a waiter in a restaurant: you (the client) request a dish, the waiter (the API) passes the order to the kitchen (the server), and then returns the prepared meal. APIs standardize interactions so developers can integrate external functionality without understanding internal implementation details.

How APIs Work: Basic Mechanics

At a technical level, most modern APIs use web protocols over HTTP/HTTPS. A client sends a request (GET, POST, PUT, DELETE) to a defined endpoint URL. The server processes the request, optionally interacts with databases or other services, and returns a response, often in JSON or XML format. Key components:

  • Endpoint: The URL where the API listens for requests.
  • Method: Defines the action (e.g., GET to read, POST to create).
  • Headers: Metadata such as authentication tokens and content type.
  • Payload: Data sent to the server (for POST/PUT).
  • Response: Data returned by the server, with status codes like 200 (OK) or 404 (Not Found).

Types of APIs You’ll Encounter

APIs come in several architectural styles and transport patterns. Understanding differences helps pick the right integration model.

  • REST APIs: Representational State Transfer is the most common style. REST uses standard HTTP methods and stateless requests, typically with JSON payloads. It’s simple and broadly supported.
  • GraphQL: A query language that lets clients request exactly the fields they need. Useful for complex data models and reducing over-fetching.
  • WebSocket APIs: Provide persistent two-way communication, enabling low-latency streaming—useful for live market feeds or chat applications.
  • gRPC: A high-performance, binary RPC framework well suited for microservices and internal communication.
  • Third-party and SDK APIs: Many platforms expose endpoints plus language-specific SDKs to simplify integration.

APIs in Crypto and AI: Practical Use Cases

In crypto and AI contexts, APIs are central to tooling and research workflows:

  • Market data: Price, volume, order book snapshots and historical candles from exchanges or aggregators via REST or WebSocket.
  • On-chain data: Blockchain explorers expose endpoints to query transactions, addresses, and contract state.
  • Trading execution: Exchanges provide authenticated endpoints to place orders and manage positions.
  • AI model inference: ML providers offer APIs to run models or pipelines without exposing underlying infrastructure.

AI-driven research platforms and analytics services can combine multiple API feeds to produce indicators, signals, or summaries. Platforms like Token Metrics illustrate how aggregated datasets and models can be exposed via APIs to power decision-support tools.

Evaluating and Using APIs: A Practical Framework

Before integrating an API, apply a simple due-diligence framework:

  1. Documentation quality: Clear, versioned docs and examples reduce integration time and prevent unexpected behavior.
  2. Latency & throughput: Measure response times and rate limits to ensure they meet your application’s needs.
  3. Data coverage & freshness: Verify supported assets, historical depth, and update frequency—especially for time-sensitive use cases.
  4. Authentication & permissions: Check available auth methods (API keys, OAuth) and least-privilege controls.
  5. Reliability & SLAs: Look for uptime guarantees, status pages, and error handling patterns.
  6. Cost model: Understand free tiers, rate-limited endpoints, and pricing for higher throughput.

Security Best Practices for API Integrations

APIs introduce attack surfaces. Adopt defensive measures:

  • Use HTTPS and verify certificates to prevent man-in-the-middle attacks.
  • Store API keys securely (environment variables, secrets managers) and rotate them periodically.
  • Implement rate limit handling and exponential backoff to avoid cascading failures.
  • Limit permissions—use API keys scoped to necessary endpoints only.
  • Monitor logs and set alerts for unusual patterns like spikes in failed requests.

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FAQ: What is an API?

Q: What is the simplest way to describe an API?
A: An API is an interface that defines how software components communicate—standardized requests and responses that let systems share data and functionality.

FAQ: How do API types differ?

Q: When should I use REST vs WebSocket or GraphQL?
A: REST is suitable for standard CRUD operations. WebSocket is appropriate for real-time bidirectional needs like live feeds. GraphQL is useful when clients need flexible queries to minimize data transfer.

FAQ: Are APIs secure to use?

Q: What are common API security concerns?
A: Major concerns include credential leakage, insufficient authorization, unencrypted transport, and abuse due to inadequate rate limiting. Following best practices reduces these risks.

FAQ: Can I build production apps with free APIs?

Q: Are free APIs viable for production?
A: Free tiers can be useful for prototypes and low-traffic apps, but evaluate limits, reliability, and support before relying on them for critical production workloads.

FAQ: How to choose the best API for my project?

Q: What factors matter most when selecting an API?
A: Prioritize data relevance, latency, reliability, documentation quality, security controls, and cost. Prototype early to validate assumptions about performance and coverage.

Disclaimer

This article is educational and informational only. It does not provide financial, legal, or investment advice. Evaluate tools and services independently and consult professionals where appropriate.

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