Crypto Basics

Initial Coin Offering (ICO) Explained - A Complete Guide

Learn everything about Initial Coin Offering (ICO) in this guide. This guide will help beginners to understand the fundraising process using cryptocurrencies.
Sumit Meghani
9 Minutes
MIN

In the world of cryptocurrency, Initial Coin Offerings (ICOs) have emerged as a popular method of fundraising for startups and projects. But what exactly are ICOs, and how do they work?

In this definitive guide, we will explore the concept of ICOs, their history and evolution, the benefits and risks of participating in ICOs, and the factors to consider before investing in an ICO.

What is an ICO?

ICOs, also known as Initial Coin Offerings, are a form of crowdfunding where companies issue digital tokens or coins to raise funds for their projects. 

These tokens are usually built on existing blockchain platforms, such as Ethereum, and can represent various assets or utilities within a project's ecosystem.

Unlike traditional fundraising methods like Initial Public Offerings (IPOs), ICOs allow companies to bypass the lengthy and costly process of going public. 

Instead, they can directly sell their tokens to the public, offering early investors the opportunity to buy tokens at a discounted price before they are listed on cryptocurrency exchanges.

History and evolution of ICOs

The concept of ICOs originated with the launch of Mastercoin in 2013, which raised over 5000 Bitcoin (BTC) in its crowdfunding campaign. This success paved the way for other projects to adopt the ICO model, leading to a surge in popularity in the following years.

In 2017, ICOs reached their peak, with numerous projects raising millions, and sometimes even billions, of dollars in a matter of days. 

However, this period was also marked by a lack of regulation and oversight, resulting in many fraudulent projects and scams that left investors high and dry.

How do ICOs work?

Project Development

Before an ICO, the project team develops a whitepaper. This document outlines the project's purpose, technical aspects, the amount of capital required, how many tokens the project team will hold, the type of money accepted, and the timeline of the ICO campaign.

Token Sale

Once the whitepaper is ready, the project team will announce the ICO date and begin the token sale. Early project enthusiasts, also known as the 'early bird investors,' will buy tokens in this phase. 

If the money raised does not meet the project's requirements, the ICO is deemed unsuccessful, and the money is returned to the investors.

Token Distribution

If the ICO campaign reaches its funding goal, the tokens are distributed to investors, and the project team uses the funds to further the project development.

In return for their investment, participants receive a certain number of tokens, which can later be traded on cryptocurrency exchanges or used within the project's ecosystem. 

The value of these tokens can fluctuate, offering investors the potential for significant returns if the project succeeds.

Benefits and risks of participating in ICOs

Participating in ICOs can offer several benefits for investors but it also comes with few risks. Let’s understand the key benefits and risks of ICO investments.

Benefits

1. Investment Opportunity: ICOs present an opportunity to invest in promising projects at the ground level. If the project succeeds, the token value can rise substantially, leading to significant returns.

2. Democratized Funding: ICOs allow anyone in the public to contribute to the project. This is unlike traditional investment methods, often limited to accredited investors.

3. Fostering Innovation: ICOs provide a platform for innovative projects to get the funding they need to develop their ideas.

Risks

1. Lack of Regulation: While some regulation exists, the ICO space still remains somewhat unregulated, which can expose investors to fraudulent projects.

2. Market Volatility: Cryptocurrencies are known for their volatility. The value of tokens bought during an ICO can decrease significantly.

3. Project Failure: As with any investment in a new project, there's always the risk that the project will not succeed, leading to a loss of investment.

Factors to consider before investing in an ICO

Before investing in an ICO, there are several factors that you should consider to make an informed decision. 

Firstly, evaluate the project's whitepaper and roadmap to understand its goals, vision, and feasibility. Look for a strong team with relevant experience and a clear plan for execution.

Additionally, consider the market potential of the project and its competitive advantage. Does the project solve a real-world problem or offer a unique solution? Assess the project's token economics and distribution model to ensure fairness and long-term sustainability.

Lastly, pay attention to the project's community and investor relations. A strong and supportive community can contribute to the project's success, while poor communication or lack of transparency can be red flags.

Where to find initial coin offerings?

Keeping track of new coin launches in the dynamic world of cryptocurrencies can be a challenging task, but with the right tools and resources, you can stay up-to-date. 

Various cryptocurrency exchanges like Coinbase, Gemini, and Kraken often list new tokens and provide updates about upcoming launches on their platforms. 

Crypto market data aggregators such as CoinGecko and CoinMarketCap serve as comprehensive resources for information about new coin listings.

Remember, investing in ICOs involves risk. The suggestions are not investment advice, but merely resources to monitor. Always conduct thorough research and due diligence before investing in any ICOs.

Tips for successful participation in ICOs

Participating in an ICO can be an exciting and potentially lucrative opportunity, but it's important to approach it with caution and follow some best practices. Here are some tips for successful participation in ICOs:

  • Conduct thorough research: Read the project's whitepaper, evaluate its team and advisors, and assess its market potential before making any investment decisions.
  • Diversify your investments: Spread your investments across multiple ICOs to mitigate risk. Avoid putting all your eggs in one basket.
  • Stay informed: Keep up-to-date with the latest news and developments in the cryptocurrency industry. Follow reputable sources and join communities to stay informed about upcoming ICOs and market trends.
  • Set a budget: Determine how much you are willing to invest in ICOs and stick to your budget. Avoid investing more than you can afford to lose.
  • Use secure wallets: Store your tokens in secure wallets to protect them from hacks and theft. Consider using hardware wallets for added security.

ICO regulations and legal considerations

With the rise of ICO scams and fraudulent projects, regulatory bodies around the world have started taking action to protect investors and promote transparency in the ICO market. 

Countries like the United States, Switzerland, and Singapore have issued guidelines and regulations for ICOs, imposing stricter requirements on projects and enhancing investor protection.

Before participating in an ICO, it's crucial to familiarize yourself with the regulatory landscape in your jurisdiction. 

Understand the legal considerations and requirements for both the project and the investors. This will help you make informed decisions and avoid potential legal pitfalls.

Future of ICOs in 2023 and beyond

As we look ahead to 2023 and beyond, the future of ICOs remains uncertain. While ICOs have revolutionized fundraising in the cryptocurrency space, they have also faced criticism and regulatory scrutiny due to the prevalence of scams and fraudulent projects.

In response to these challenges, we can expect to see increased regulation and oversight in the ICO market. 

Regulatory bodies around the world are working to establish guidelines and frameworks to protect investors and weed out fraudulent projects. 

This regulatory clarity could help to restore confidence in the ICO market and attract more traditional investors.

Furthermore, we may witness the emergence of new fundraising models that address the shortcomings of ICOs. 

Security Token Offerings (STOs) and Initial Exchange Offerings (IEOs) are already gaining traction as alternative fundraising methods that offer increased investor protection and compliance with existing regulations.

Frequently Asked Questions

Q1. How are ICOs different from STOs and IEOs?

While ICOs (Initial Coin Offerings), STOs (Security Token Offerings), and IEOs (Initial Exchange Offerings) are all fundraising methods in the crypto space, they differ in their regulatory frameworks and the rights they offer to investors.

Q2. Are all ICOs legal?

The legality of ICOs depends on the regulatory framework of each country. Some countries have banned ICOs, while others have regulated them. It's essential to check the legal status of ICOs in your country before participating.

Q3. What happens to the funds if the ICO doesn't reach its target?

Typically, if an ICO does not reach its funding target, the raised funds are returned to the investors. This process, known as a "refund," is usually outlined in the project's whitepaper.

Q4. How can I participate in an ICO?

To participate in an ICO, you typically need to create an account on the ICO's official website, go through a Know Your Customer (KYC) process, and then send your investment (often in the form of Bitcoin or Ethereum) to a designated address.

Q5. Are ICOs a good investment?

Investing in ICOs can be high-risk, high-reward. While some ICOs have delivered impressive returns, others have led to significant losses. It's crucial to conduct thorough research and consider your risk tolerance before investing in an ICO.

Q6. Can ICOs make you rich?

While it's true that some investors have made substantial profits from successful ICOs, it's essential to understand that investing in ICOs is not a guaranteed way to get rich. Many ICOs fail or are scams. Due diligence and a solid understanding of the project are crucial before investing.

Q7. What's the role of a token in an ICO?

The token issued in an ICO often serves as the utility token for the project's ecosystem. They can represent access rights to a service provided by the project or can be used for transactions within the project's platform.

Q8. How can I spot an ICO scam?

Signs of a potential ICO scam can include unrealistic promises of returns, lack of transparency, an anonymous or inexperienced team, lack of a comprehensive whitepaper, and lack of third-party audits or involvement of recognized crypto exchanges.

Conclusion

ICOs have played a vital role in the growth of the cryptocurrency industry by providing an innovative way to fund new projects. 

However, like any investment, they come with their risks. With proper due diligence and cautious judgment, participating in an ICO can be an exciting way to engage with the crypto world.

Keep in mind that this guide is only the start of your ICO journey. Always strive to deepen your understanding, stay informed about industry changes, and make decisions that align with your risk tolerance and investment goals. 

Happy investing!

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Indices Hub: Join the Waitlist for TM Global 100 (2025)

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If you’ve been waiting for a simple, rules-based way to own the Token Metrics Global 100—without micromanaging tokens—this hub is for you. The TM Global 100 is a rules-based crypto index that holds the top 100 assets in bull markets and moves to stablecoins in bear markets, with weekly rebalancing and transparent holdings/transaction logs you can verify at any time. It’s designed for hands-off allocators who want disciplined exposure and for active traders who want a core that adapts to regimes—without guesswork or endless rebalancing. Below you’ll find how it works, who it’s for, and exactly how to join the waitlist so you’re first in line when trading opens.

→ Join the waitlist to be first to trade TM Global 100.

Why Indices Matter in October 2025

Search intent right now: investors want credible, rules-based crypto exposure that can participate in upside while reducing drawdown pain. A crypto index is a basket of assets selected and maintained by rules—so you avoid one-off bets and constant manual rebalancing.

With liquidity rotating quickly across sectors, weekly rebalancing helps maintain alignment with current market-cap leaders, while regime switching provides a disciplined, pre-defined response to bearish conditions. The result is a clear, consistent process that removes emotional decision-making and operational drag.

Definition

A crypto index is a rules-based basket of digital assets that’s constructed, weighted, and rebalanced on a set schedule.

How the TM Global 100 Index Works (Plain English)

  • Regime switching: Bullish: Hold the top-100 crypto assets by market cap.
  • Bearish: Exit all positions into stablecoins and wait for a new bullish signal.
  • Weekly rebalancing: Reflects updated rankings and weights across the market-cap universe.
  • Transparency: Strategy modal shows methodology and thresholds; Gauge → Holdings Treemap → Transactions Log make every change visible.

What you’ll see on launch: Price tile, gauge (“rebalances weekly”), 100 tokens, one-click Buy Index flow, and a 90-second checkout via embedded wallet.‍See the strategy and rules.

Benefits at a Glance (Why This Beats DIY)

  • Time saved: No more manual coin-picking, sizing, and calendar rebalances.
  • Lower execution drag: One click vs. dozens of individual orders that can add slippage.
  • Stay current: Weekly rebalances help you capture market-cap changes without constant monitoring.
  • Discipline in drawdowns: Automatic switch to stablecoins removes panic decisions.
  • Radical visibility: Holdings treemap, table, and transactions log show what you own and what changed—every week.
  • Operational simplicity: Embedded wallet and a unified dashboard; no juggling chains and exchanges.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Open the Indices Hub: Head to the Token Metrics Indices hub.
  2. Choose TM Global 100: Open the index page and review the Gauge → Strategy → Holdings.
  3. Join the Waitlist: Add your email to be notified the moment trading opens.
  4. (Optional) Connect Wallet: Pre-connect your wallet for a faster launch-day checkout.

Launch-Day Flow (~90 seconds): Tap Buy Index, review fees/slippage, confirm, and see your position in My Indices. Track Rebalances: After each weekly rebalance or regime change, check the Transactions Log for updates.

→ Join the waitlist to be first to trade TM Global 100.

Decision Guide: Is This Right for You?

  • Hands-Off Allocator: Want broad exposure without micromanaging? Yes—rules-based + weekly rebalances.
  • Active Trader: Need a core that sits in stables during bears while you hunt edges elsewhere? Fits.
  • TM Member/Prospect: Already trust Token Metrics research? This is the rules-based version of “own the market.”
  • Risk-Aware Newcomer: Prefer a clear framework over vibes? Methodology is visible and auditable.
  • DIY Basket Builder: Tired of missed rebalances and slippage? One click can reduce execution drag.
  • Data-First Analyst: Want to verify? See the holdings, weights, and transaction history anytime.

FAQs

1) What is a TM Global 100 index?

It’s a rules-based crypto index that holds the top 100 assets by market cap in bullish regimes and moves to stablecoins in bearish regimes. It rebalances weekly and shows transparent holdings and transactions.

2) How often does the index rebalance?

Weekly, with additional full-portfolio switches when the market regime changes.

3) What triggers the move to stablecoins?

A proprietary market signal. When bearish, the index exits all token positions into stablecoins and waits for a bullish re-entry signal.

4) Can I fund with USDC or fiat?

At launch, funding and settlement options surface based on the embedded wallet and supported chains. USDC payouts are supported for selling; additional entry options may be introduced later.

5) Is the wallet custodial?

No. The Embedded Wallet is self-custodial—you control your funds while using a streamlined, on-chain checkout.

6) How are fees shown?

Before you confirm, the Buy flow shows estimated gas, platform fee, maximum slippage, and the minimum expected value.

7) How do I join the waitlist?

Go to the Token Metrics Indices hub or the TM Global 100 strategy page and submit your email. We’ll notify you the moment trading opens.

Security, Risk & Transparency

  • Self-custody: Embedded smart wallet; you hold the keys.
  • 2FA & session hygiene: Use strong auth practices for your TM account.
  • Fee clarity: Gas, platform fee, and slippage are displayed before you confirm.
  • Auditability: Holdings, treemap, and transactions log are always visible.
  • Model limits: Regime logic can be wrong, and markets can gap; rules reduce discretion—not risk.
  • Regional availability: Product surfaces may vary by region as we expand.

Crypto is volatile and can lose value. Past performance is not indicative of future results. This article is for research/education, not financial advice.

Conclusion

If you want a disciplined, rules-based core that adapts to market regimes, Token Metrics Global 100 is built for you. Weekly rebalances, transparent holdings, and one-click buy remove operational friction so you can focus on your strategy.

→ Join the waitlist to be first to trade TM Global 100.
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If you want broad exposure to cryptocurrencies without constant chart monitoring, a top crypto index offers a streamlined way to participate in the market. Token Metrics provides innovative tools to help you understand and access such indices efficiently.

Opening Hook

If you’re seeking an uncomplicated, rules-driven approach to crypto investing that adapts to market conditions, a top crypto index might be worth exploring. These indexes automate the process of capturing upside potential while managing risk during downturns, making crypto investing more accessible for a variety of investor profiles.

What is a Crypto Index?

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How Top Crypto Indexes Function in 2025

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Benefits of Using a Crypto Index Over DIY Approaches

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  • Lower slippage: Executes large baskets with minimal impact on prices.
  • Consistency: Ensures regular rebalancing and discipline during volatile periods.
  • Transparency: Clear logs and dashboards allow for full accountability.
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Getting Early Access to Top Crypto Indexes

To gain early exposure, follow these steps:

  1. Open the Token Metrics Indices hub.
  2. Select TM Global 100 and view its details.
  3. Tap “Join Waitlist” and enter your email (optionally connect your wallet).
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  6. Funds appear in your index portfolio, enabling easy tracking and management.

Is This Index Suitable for You?

Consider your investment style:

  • Hands-Off Allocator: Ideal if you prefer broad market exposure with minimal management.
  • Active Trader: Use as a core component, complemented by higher-beta bets.
  • New to Crypto: Great for beginners seeking transparent exposure through simplified flows.
  • DIY Enthusiast: Replace complex basket-building with a rules-based index.
  • Self-Custody User: Benefit from integrated self-custodial wallets with clear transaction records.

FAQs

What is a top crypto index?

It is a rules-based basket that tracks a defined universe of digital assets—such as the top 100 by market cap—using transparent methodology and scheduled rebalancing.

How often does the index rebalance?

The index rebalances weekly, with regime switches occurring when market signals change, ensuring adaptability during different market cycles.

What prompts the move to stablecoins?

A proprietary market-regime signal triggers the transition, exiting token positions to stablecoins during bearish periods and re-entering when signals turn bullish.

Can I fund with USDC or fiat?

At launch, the embedded wallet will support supported funding options based on your chain or wallet. USDC payout is available upon sale; further options may follow.

Is the wallet custodial?

No. It’s an embedded, self-custodial smart wallet—giving you full control over your private keys and funds.

How are fees shown?

Estimated gas, platform fee, slippage, and minimum expected value are displayed before you confirm the transaction, providing full transparency.

How do I join the waitlist?

Visit the Token Metrics Indices hub or the TM Global 100 page, tap “Join Waitlist,” and follow the instructions to register your interest and prepare for launch.

Disclaimer

Crypto assets are highly volatile and can result in significant losses. Past performance does not guarantee future results. This content is for research and educational purposes only and not financial advice.

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If you’ve tried to “own the market” in crypto, you’ve felt the pain: chasing listings, juggling wallets, and missing rebalances while prices move. A top 100 crypto index aims to fix that—giving you broad exposure when the market is bullish and standing down when it’s not. Token Metrics Global 100 is our rules-based version of that idea: it holds the top-100 by market cap in bull regimes, moves to stablecoins in bear regimes, and rebalances weekly. You can see every rule, every holding, and every rebalance—then buy the index in ~90 seconds with an embedded on-chain flow.‍ → Join the waitlist to be first to trade TM Global 100.

Why a “Top 100 Crypto Index” Matters in October 2025

The market keeps cycling. New leaders emerge quickly. A “set-and-forget” bag can fall behind, while manual baskets burn hours and rack up slippage. Search interest for crypto index, regime switching, and weekly rebalancing keeps growing because people want a simple, disciplined core that adapts.

A top 100 crypto index is a rules-based basket that tracks the largest 100 crypto assets by market cap, typically rebalanced on a schedule to keep weights aligned with the market. In 2025, that alone isn’t enough. You also need discipline for downtrends. Token Metrics adds a regime-switching layer to move to stablecoins during bear phases—so you can participate in upside and sit out major drawdowns with a consistent, rules-based approach.

How the TM Global 100 Index Works (Plain English)

Regime switching:

  • Bullish: The index holds the top-100 assets by market cap.
  • Bearish: The index exits positions and moves fully to stablecoins until a bullish re-entry signal.

Weekly rebalancing:

  • Every week, the composition and weights update to reflect current market-cap rankings. No manual list maintenance. No “oops, I missed the new entrant.”

Transparency:

  • Strategy modal explains selection criteria and regime logic.
  • Gauge → Treemap → Transactions Log shows the signal, the real-time holdings view, and every rebalance/regime switch.

You’ll always see what you own, how it changed, and why.

What you’ll see on launch

  • Price tile, 100 tokens, “rebalances weekly,” and one-click Buy.
  • Gauge to visualize the market signal.
  • Holdings Treemap and Table to inspect exposure.
  • Transactions Log to review every rebalance.
  • See the strategy and rules.

Benefits at a Glance (Why This Beats DIY)

  • Time saved: Skip hours of asset chasing and manual spreadsheets; rebalances happen automatically.
  • Lower execution drag: One index buy can reduce slippage vs. piecing together 20–50 small orders across chains.
  • Never miss a rebalance: Weekly updates and on/off risk switches run by rules, not vibes.
  • Rules-based switching: A clear trigger defines when to sit in stablecoins—no second-guessing.
  • Full visibility: The gauge, treemap, table, and log make the process auditable at a glance.
  • Operational simplicity: An embedded wallet, 90-second buy flow, fee and slippage estimates upfront.

Step-by-Step: How to Get Early Access (Waitlist)

  1. Open the Indices hub and tap TM Global 100.
  2. Join the waitlist with your email—this flags you for day-one access.
  3. (Optional) Connect your wallet so you’re ready for the embedded checkout.
  4. Launch day: You’ll get an email and in-app prompt when trading opens.
  5. Buy in ~90 seconds: Connect, review fees/slippage/estimated value, confirm.
  6. Track positions: See your holdings, rebalances, and P&L in My Indices.
  7. Repeat or add funds: Rebalancing is handled weekly; you can add or sell anytime.

→ Join the waitlist to be first to trade TM Global 100.

Decision Guide: Is This Right for You?

  • Hands-Off Allocator: Want broad market exposure without managing coin lists? Consider it.
  • Active Trader: Want a disciplined core you don’t have to watch while you chase setups? Consider it.
  • TM Member (Research-Heavy): Prefer to keep your picks, but want a market base layer? Consider it.
  • New to Crypto: Need transparency + clear rules? Consider it, with a small test first.
  • Hyper-Niche Maxi: If you only want 1–2 coins, an index may be too broad.
  • Short-Term Scalper: You may still benefit from a core allocation, but active trading stays your main driver.
  • Tax-/Jurisdiction-Sensitive Users: Check your local rules before investing.
  • Institutional Explorers: Looking for transparent rules, logs, and weekly governance? Worth evaluating.

FAQs

What is a top 100 crypto index?

A rules-based basket tracking the largest 100 assets by market cap, typically with scheduled rebalancing. Token Metrics Global 100 adds regime switching to stablecoins during bear markets.

How often does the index rebalance?

Weekly. In addition, if the market signal flips, the entire portfolio may switch between tokens ↔ stablecoins outside the weekly cycle.

What triggers the move to stablecoins?

A proprietary market-regime signal. When it’s bearish, the index exits tokens to stablecoins and waits for a bullish re-entry signal.

Can I fund with USDC or fiat?

On launch, funding options surface based on your connected wallet and supported chains. USDC payouts are supported when selling.

Is the wallet custodial?

The embedded wallet is self-custodial—you control your funds.

How are fees shown?

Before you confirm a buy, you’ll see estimated gas, platform fee, max slippage, and minimum expected value—all up front.

How do I join the waitlist?

Go to the TM Global 100 page or the Indices hub and click Join Waitlist. You’ll get notified at launch with simple steps to buy.

Security, Risk & Transparency

  • Self-custody: Embedded, self-custodial smart wallet; you control keys.
  • 2FA & device checks: Standard authentication best practices.
  • Fee/slippage transparency: All estimates are shown pre-trade; you confirm with eyes open.
  • On-chain visibility: Holdings, rebalances, and regime switches appear in the Transactions Log.
  • Rule constraints: Signals can be wrong; spreads and volatility can impact outcomes.
  • Regional considerations: Availability and tax treatment vary by jurisdiction.

Crypto is volatile and can lose value. Past performance is not indicative of future results. This article is for research/education, not financial advice.

A top 100 crypto index is the simplest path to broad market exposure—if it’s built with discipline. Token Metrics Global 100 combines transparent rules, weekly rebalancing, and a regime switch to stablecoins, so you can focus on your strategy while the core maintains itself. Now’s the time to claim early access.‍ → Join the waitlist to be first to trade TM Global 100.

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