Crypto Basics

What is KYC in Regard to Crypto? [Answered]

A quick guide to KYC and what it means in the crypto world.
Token Metrics Team
4 minutes
MIN

KYC, or "know your customer," is a term used to describe the identity and background checks that financial institutions are required to conduct on their customers. These checks are important for risk mitigation and are part of the Anti-Money Laundering (AML) regulations that these institutions must follow. In the cryptocurrency space, KYC regulations are becoming increasingly important as more and more people use digital assets for financial transactions. By conducting KYC checks, cryptocurrency exchanges and other financial institutions can help prevent money laundering and other illegal activities.

History of Know Your Customer

The United States government has implemented a number of measures to help financial service institutions detect and prevent financial crimes. These measures were established by the USA Patriot Act of 2001 and were finalized in 2002, making KYC (know your customer) checks mandatory for all US financial institutions. In 2016, the Department of Treasury's Financial Crimes Enforcement Network (FinCEN) expanded these regulations to include the FinTech sector, which resulted in virtual currency exchange platforms being declared official money services businesses under the Bank Secrecy Act. This means that these platforms are subject to all AML (anti-money laundering) and KYC requirements.

KYC in Practice

While it is up to regulated entities (banks, crypto exchanges, and other financial institutions) to implement the specifics of KYC and AML regulations, the KYC practices and programs generally include three essential components:

  1. Customer Identification Program (CIP): Through CIP, firms verify the customer's identity through independent data. This includes the client's name, address, and date of birth. Some firms even request a form of identification (passport or ID), social security number, or a video and selfie from their customers to verify their identity.
  2. Customer Due Diligence (CDD): CDD is the process of screening the background of a prospective client. Thorough background checks are essential to understand the risks that a new customer could bring to the firm. This process can expose fraudulent activity that potential new clients may have taken part in. If necessary, firms will perform enhanced due diligence (EDD) to get a deeper look into the new customer's past in order to mitigate risk further.
  3. Ongoing Monitoring and Risk Management: Even after Customer Identification Programs and Due Diligence take place, firms will continue to monitor and manage the potential risks of new customers. They will continue to oversee their customer's transactions and flag anything unusual. This ensures ongoing risk mitigation which is essential for the trust between financial firms and their clients.

Why is KYC/AML Important?

KYC regulations aim to discern that customers are who they say they are. This helps to prevent money laundering, terrorist financing, and fraud within the financial market.

Know Your Customer and other Anti-Money Laundering regulations benefit both financial institutions and their clients. These rules improve security and mitigate risk by keeping bad actors off the books. This acts as an assurance for customers and leads to a more trustworthy company-client relationship.

KYC and Cryptocurrency

The cryptocurrency industry is still relatively new, and its decentralized nature can make it difficult to implement KYC (know your customer) measures. Crypto regulations are also still evolving as regulators seek to prevent financial crimes using cryptocurrencies and blockchain technology. As mentioned, crypto exchanges are considered official money services businesses and are therefore subject to KYC rules. These rules require exchanges to conduct identity and background checks on their customers, which may include requiring a photo ID. Many exchanges only allow transactions to occur once KYC is completed, especially for large sums of money.

However, some exchanges may try to avoid these rules by establishing their companies in countries with less stringent regulations. Exchanges that do not follow KYC and AML laws may not be available to use in countries that have these laws. This is why implementing KYC practices can actually increase an exchange's global reach by making it available in countries that have these laws, such as the US.

As the FinTech industry continues to grow and develop, it is important to regulate and mitigate risks to prevent illegal or suspicious behavior. AML laws are essential for ensuring fairness and equity in the emerging financial technology industry. Over time, regulations will continue to evolve to keep pace with the rapidly changing market.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Research

📈 Launch Coin’s Wild Ride: From 54 SOL to $4 Million

Token Metrics Team
4 min
MIN

The crypto world thrives on narratives, and few have captured attention in recent weeks like Launchcoin. Born from a blend of SocialFi innovation and meme-driven virality, Launchcoin has surged into the spotlight—offering both eye-popping returns and warnings of extreme volatility. Powered by Token Metrics’ AI insights, here’s a detailed look at where Launchcoin stands today.

🚀 AI Detected the Breakout Early

On April 20, 2025, Token Metrics’ proprietary AI model flipped bullish on Launchcoin. Since then, the token has rallied over 3x, proving the strength of the signal. Backed by machine learning models that track on-chain data, sentiment, and price action across multiple timeframes, the Trader Grade for Launchcoin is currently at a whopping 93.15%, designating it a Strong Buy in the short term.

However, after such an exponential surge, the platform’s analysts expect natural pullbacks as early buyers and whales begin to take profits. These corrections are healthy and expected in any meteoric price run—and should not be confused with a loss of fundamental strength.

🧠 Token Metrics Investor Grade: A Balanced Perspective

While short-term indicators are overwhelmingly bullish, the Investor Grade remains neutral, pointing to a more measured view on Launchcoin’s long-term potential. This signals that while there’s momentum, there are still structural risks—particularly due to its meme coin characteristics and reliance on hype cycles.

Still, a neutral long-term grade isn’t bearish. It suggests Launchcoin is currently stable at its elevated valuation, but investors should monitor developments carefully—especially as new features and ecosystem growth unfold.

📈 Launchcoin’s Wild Ride: From 54 SOL to $4 Million

The Launchcoin story has already minted millionaires. One trader reportedly turned an $8,191 investment (54 SOL) into $4 million after purchasing 14.62 million LAUNCHCOIN tokens when the market cap was below $500,000. This kind of exponential return is rare—even in crypto—and helped drive speculative interest across social media and trading forums.

Within just 22 days, Launchcoin’s market cap crossed $300 million, illustrating how quickly meme-based projects can capture market momentum, especially when they ride the wave of a compelling narrative.

🔄 Listings and Market Access

Launchcoin’s liquidity and accessibility have improved significantly. The token is now trading on major centralized exchanges:

  • Spot listings: Bitget, KuCoin, Gate.io, and MEXC
  • Futures: Recently launched on ByBit

These listings have broadened exposure, attracting a wider investor base and allowing leveraged traders to participate. Increased liquidity also reduces slippage, enabling larger capital inflows while minimizing execution risk.

🎭 From PASTERNAK to LAUNCHCOIN: The Rebranding

Initially launched as PASTERNAK, named after Believe’s founder Ben Pasternak, the project was rebranded to Launchcoin on May 2, 2025. The new name better reflects its core value proposition: empowering creators to launch tokens through a SocialFi model.

The model is simple but revolutionary—anyone can create a token by posting on social media with the “@launchcoin” tag. This lowers the barrier for entry into token creation and adds viral potential to every social interaction.

🧨 Risk and Volatility: A Speculative Bet

Despite its recent success, Launchcoin remains a highly speculative asset. Its meteoric rise is reminiscent of meme coin cycles seen with tokens like PEPE or DOGE. While Launchcoin offers a unique utility layer with its token-creation feature, its current valuation includes a significant hype premium.

Token Metrics encourages traders to stay nimble. With the AI trading signals, users can track grade changes in real-time, ensuring they’re not caught off guard by sharp reversals or cooldowns.

🧠 Final Thoughts

Launchcoin represents a blend of viral marketing, social token innovation, and AI-predicted trading opportunity. With strong short-term momentum, neutral long-term positioning, and significant ecosystem buzz, it’s a token to watch—but not without caution.

Whether you’re a trader riding the momentum or an investor assessing long-term viability, Token Metrics provides the data-driven edge to navigate Launchcoin’s volatility with confidence.

Research

Best Long-Term Crypto Picks for the 2025 Bull Market

Token Metrics Team
4 min
MIN

In a market full of noise, value investors are asking one critical question: what should I hold long-term?

Here are some of our top picks, based on fundamentals, traction, and longevity.

1. Grass – AI + Revenue

Grass stands out in the AI space. With over $15M in revenue from its browser extension and data resale model, it’s one of the few protocols generating real-world value. It’s a top AI blue chip we’re confident holding over multiple cycles.

2. Peaq – DePIN Infrastructure

Peaq positions itself as the Chainlink of decentralized physical infrastructure. While still under $1B FDV, it’s been consistent in development and narrative strength.

3. Sui – Consumer-Focused L1

Sui isn’t just another L1. Between Phantom wallet support, SuiPlay hardware, and growing dApp adoption, Sui has the elements to outpace older chains like Solana or Avalanche in user growth.

4. Parcl – Real Estate Derivatives

For exposure to real-world assets, Parcl offers a compelling play. Their UI is retail-friendly, listings are strong, and the market cap remains under $150M. This is one to watch as RWA adoption grows.

5. BitTensor – AI Infrastructure Layer

With a unique emission model and growing subnet usage, BitTensor remains the top AI infra token. Some even compare its long-term potential to early Bitcoin.

Bonus Mentions:

  • Uniswap / Aave / Compound – battle-tested DeFi with upcoming fee-sharing upgrades

  • Chainlink – oracle king still dominating infrastructure

  • Hyperliquid – sustainable revenue, EVM chain, and perps dominance

Final Words

The 2025 bull market will create noise—but also opportunity. These tokens aren’t just trendy—they’re infrastructure plays with real utility and upside. Allocate accordingly.

Research

SUI Price Analysis: Short-Term Momentum Builds Amid Long-Term Uncertainty

Token Metrics Team
4 min
MIN

SUI, a rising Layer 1 blockchain network, has been gaining traction recently—and Token Metrics' AI-powered tools were ahead of the curve in identifying its bullish momentum. On April 24th, the Token Metrics Trader Grade issued a bullish signal for SUI, and since then, the price has climbed nearly 22%, confirming the strength of the short-term trend.

But there’s more to this move than just price action. Token Metrics offers a unique perspective by analyzing both short-term and long-term signals through its proprietary Trader Grade and Investor Grade ratings. These grades offer a layered view of an asset's potential by using machine learning to evaluate over 80 on-chain, off-chain, and technical indicators.

Token Metrics AI: Bullish for Traders, Bearish for Investors

As of the latest data, SUI holds a “Strong Buy” rating on the Token Metrics Trader Grade, signaling powerful momentum for short-term traders. This suggests that swing traders and scalpers could benefit from the current trend, particularly if the price can decisively break through the immediate resistance at $4.25.

However, the Investor Grade tells a different story. While the short-term outlook is bullish, the long-term view remains cautious. The Investor Grade currently recommends a Sell, suggesting SUI may face challenges in sustaining gains over a multi-month time frame. This divergence highlights the importance of aligning your investment strategy with the appropriate time horizon.

TVL Growth Validates SUI’s Ecosystem Expansion

Beyond AI ratings, Token Metrics also factors in fundamental metrics—and one of the strongest tailwinds for SUI right now is its rapidly growing Total Value Locked (TVL). According to DeFi Llama, SUI’s TVL has surged to a new all-time high of $2.11 billion, cementing its position as the 8th largest blockchain by TVL.

This growth in TVL indicates that more capital is being deployed in the SUI ecosystem. It reflects increased user engagement with decentralized applications (dApps) on the network and signals rising confidence among DeFi participants. From a fundamental standpoint, this bodes well for SUI’s long-term utility—even if its price action hasn't yet caught up to the full extent of this growth.

Key Technical Levels: Breakout or Pullback?

From a technical analysis standpoint, SUI is now testing a major resistance at $4.25. A confirmed breakout above this level could send the asset surging toward new all-time highs, potentially igniting a new wave of momentum-driven buying.

However, if the price fails to breach this resistance zone, a pullback is likely. In that scenario, the $3.00 to $3.20 range should act as a solid support area. These levels will be critical for traders to monitor, and Token Metrics' real-time alerts can help users stay on top of such breakouts or reversals.

Trading Smarter with Token Metrics

Whether you're trading short-term breakouts or evaluating long-term positions, Token Metrics helps crypto investors make data-driven decisions. The platform’s dual-grade system—Trader Grade for momentum-based insights and Investor Grade for long-term trends—equips users with nuanced information to act with confidence.

Moreover, Token Metrics integrates this data directly into its AI Trading Agent and custom alerts system, ensuring you never miss an opportunity or warning signal. With instant access to heatmaps, technical breakdowns, and AI-based predictions, SUI traders can manage risk more efficiently and capitalize on emerging trends before the rest of the market catches on.

Final Thoughts

SUI is showing promising signs, especially with its network fundamentals improving rapidly and short-term momentum turning bullish. Still, the cautious long-term outlook suggests that traders should proceed with a balanced approach—watching both breakout levels and support zones, while leveraging tools like Token Metrics for real-time decision-making support.

As always, combining AI-driven insights with strong risk management is the key to navigating volatile markets like crypto. SUI is one to watch—and Token Metrics helps you stay one step ahead.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products