Research

What is the Difference Between Staking, Farming, and Lending? A Complete Guide for 2025

The cryptocurrency landscape has evolved dramatically, offering investors multiple avenues to generate passive income from their digital assets. Three primary strategies have emerged as the most popular ways to earn returns: staking, yield farming, and lending.
Talha Ahmad
5 min
MIN

The cryptocurrency landscape has evolved dramatically, offering investors multiple avenues to generate passive income from their digital assets. Three primary strategies have emerged as the most popular ways to earn returns: staking, yield farming, and lending. While these methods share the common goal of generating yield, they operate through fundamentally different mechanisms, each with unique risk profiles and potential rewards.

Understanding these distinctions is crucial for making informed investment decisions in 2025's rapidly evolving crypto ecosystem. Whether you're a conservative investor seeking stable returns or an aggressive trader chasing higher yields, knowing which strategy aligns with your goals can significantly impact your portfolio performance.

Understanding Crypto Staking

Staking represents one of the most straightforward methods for earning passive income in cryptocurrency. The process involves locking up cryptocurrency to support blockchain network operations, earning rewards typically in the form of additional tokens. This mechanism is closely tied to Proof-of-Stake consensus protocols, which have largely replaced energy-intensive Proof-of-Work mining.

How Staking Works

Staking requires users to lock their crypto assets to act as validators and verify blocks on blockchain networks. When you stake your tokens, you're essentially helping to secure the network and validate transactions. In return for this service, you receive a portion of transaction fees and newly minted tokens as rewards.

The staking process can be compared to a government bond in traditional finance. When you purchase a bond, you're lending the government money, which they pay back through taxation or printing currency, and similarly, when you stake, you're putting crypto into a smart contract and earning newly minted cryptocurrency along with a portion of transaction fees.

Current Staking Yields in 2025

The staking market shows significant variation across different assets and platforms, with Ethereum staking offering returns ranging from 2.02% to 3.5%, while Solana provides more attractive yields between 5.1% and 9.39% across various platforms. However, investors must account for network inflation when calculating real returns.

Major platforms supporting staking include both centralized exchanges like Coinbase and decentralized protocols like Rocketpool and Lido. Centralized platforms operate similarly to commercial banks, accepting deposits and lending them out while sharing interest with depositors.

Benefits and Risks

Benefits:

  • Predictable, relatively stable returns
  • Lower risk compared to other yield strategies
  • Supports blockchain network security
  • Lower energy consumption than mining
  • Often requires minimal active management

Risks:

  • Token price depreciation during lock-up periods
  • Network risks and technical issues
  • Potential slashing penalties for validator failures
  • Liquidity constraints during unstaking periods
  • Regulatory uncertainty in some jurisdictions

Yield Farming Explained

Yield farming emerged as one of the most innovative DeFi strategies, offering potentially higher returns than traditional staking. The strategy involves lending or providing liquidity to decentralized finance platforms, with earnings often higher but subject to market volatility and smart contract vulnerabilities.

The Mechanics of Yield Farming

Yield farming represents the DeFi version of rehypothecation, where assets are re-used multiple times to maximize returns. Users deposit cryptocurrency into liquidity pools on DeFi platforms like Uniswap, PancakeSwap, or Aave. These pools facilitate trading, lending, and borrowing activities within the ecosystem.

When you provide liquidity, you receive liquidity provider (LP) tokens representing your share of the pool. These LP tokens can be used to deposit or stake on another DeFi platform, allowing farmers to multiply their returns. This multi-layered approach to earning enables yield farmers to achieve returns that significantly exceed traditional staking.

Yield Farming Returns

Current yields vary by market conditions, but stablecoins like USDT or DAI often offer 10-20% APY on specific platforms, while riskier tokens or new liquidity pairs may offer higher APY with greater volatility and risk. The competition for liquidity means that pools often compete by offering increasingly attractive annual percentage yields.

Top Yield Farming Platforms in 2025

Leading platforms include Aave with approximately $40.3 billion in total value locked, offering multi-chain support across Ethereum, Polygon, Avalanche, and Arbitrum networks. PancakeSwap dominates the Binance Smart Chain ecosystem with significantly lower transaction costs and gamified farming options.

Yield Farming Risks and Rewards

Benefits:

  • Higher potential returns than staking
  • Portfolio diversification opportunities
  • Access to new token launches
  • Flexibility to move between pools
  • Supports DeFi ecosystem development

Risks:

  • Impermanent loss from price fluctuations
  • Smart contract vulnerabilities and exploits
  • "Rug pulls" from untrustworthy projects
  • High transaction fees during network congestion
  • Complex strategies requiring active management
  • Regulatory ambiguity

Crypto Lending Demystified

Crypto lending operates similarly to traditional banking but with cryptocurrency as the underlying asset. You deposit cryptocurrencies or stablecoins into an account, and the platform lends those assets to borrowers such as retail borrowers, institutional traders, or market makers at a higher rate, with you receiving a portion of the interest as yield.

How Crypto Lending Works

To earn through lending, you provide a crypto asset that other users want to borrow by depositing it into a lending pool, receiving interest according to the annual percentage yield shown, which is subject to change as market conditions shift.

On the borrowing side, users must provide collateral to secure loans. On platforms like Sovryn, loans are overcollateralized, meaning borrowers need to provide more collateral than the value of what they're borrowing. This overcollateralization helps protect lenders from default risk.

Lending Yields and Platforms

Some platforms in 2025 offer around 5-15% APY on stablecoins with flexible access, while locking up funds for longer terms like 1-3 months might yield higher returns. The CeFi lending market has grown substantially, with active loan volumes exceeding $22 billion by Q1 2025.

The Lending Risk Landscape in 2025

Lending carries significantly higher risks in 2025, with counterparty risk being the primary concern as borrowers may default on loans, and platform insolvency represents the defining risk as demonstrated by catastrophic failures of major platforms in 2022-2023.

The collapse of several major lending platforms fundamentally altered the risk-reward calculation for crypto lending. Unlike traditional banking, cryptocurrency deposits lack FDIC insurance protection, leaving investors vulnerable to platform failures.

Benefits:

  • Available for most cryptocurrencies including Bitcoin
  • Relatively passive investment strategy
  • Competitive interest rates
  • Flexible terms on many platforms
  • Maintains upside exposure to asset appreciation

Risks:

  • Platform insolvency and failure
  • Counterparty default risk
  • Regulatory enforcement actions
  • Lack of deposit insurance
  • Potential fund access restrictions
  • Margin call and liquidation risks

Key Differences: Staking vs Farming vs Lending

Understanding how these three strategies differ is essential for choosing the right approach for your investment goals.

Risk Comparison

Staking is often considered the lowest-risk option involving locking assets in a blockchain network with risk primarily from cryptocurrency value fluctuations, while yield farming carries higher risk with potential for impermanent loss and smart contract vulnerabilities, and liquidity mining faces similar risks including price fluctuations and protocol vulnerabilities.

For most investors in 2025, staking provides superior risk-adjusted returns compared to lending, as devastating platform failures of 2022-2023 fundamentally shifted the risk-reward calculation, with staking protocols continuing to operate through market turmoil while lending platforms collapsed with billions in customer funds.

Time Commitment and Complexity

Staking is a long-term investment requiring users to lock cryptocurrency for a specific period, while yield farming and liquidity mining can be short-term investments since users can provide liquidity or lend for shorter durations.

Staking usually offers more predictable and stable returns and often requires less frequent management compared to yield farming. Yield farming demands active monitoring of multiple pools, gas fees, and market conditions to maximize returns.

Return Potential

Staking offers lower returns as it primarily involves securing the network, yield farming offers higher returns by moving cryptocurrencies between liquidity pools for the best ROI, and liquidity mining offers the highest returns by providing liquidity to specific cryptocurrencies to boost their liquidity.

However, higher potential returns come with proportionally higher risks. The most profitable strategies often involve the newest and most volatile tokens, which carry substantial downside risk.

Liquidity Considerations

In staking, user tokens are not being used for liquidity provision with no impact on market liquidity, while in yield farming and liquidity mining, user tokens provide liquidity to decentralized exchanges which can impact market liquidity.

Staking typically involves lock-up periods ranging from days to months, during which assets cannot be withdrawn without penalties. Yield farming offers more flexibility, allowing users to remove liquidity at any time, though this may result in impermanent loss.

Leveraging Token Metrics for Optimal Crypto Strategy

Navigating the complex landscape of staking, farming, and lending requires sophisticated tools and data-driven insights. This is where Token Metrics, a leading AI-powered crypto analytics platform, becomes invaluable for both novice and experienced investors.

Token Metrics: Your AI-Powered Investment Companion

Token Metrics provides personalized crypto research and predictions powered by AI, helping users spot winning tokens early with powerful AI analytics and offering real-time AI buy and sell signals. The platform has evolved from a pure analytics solution into a comprehensive end-to-end crypto investment ecosystem.

Token Metrics assigns each token a Trader Grade for short-term potential and an Investor Grade for long-term viability, allowing users to prioritize opportunities efficiently. This dual-rating system helps investors distinguish between assets suitable for quick trading gains versus those appropriate for long-term staking strategies.

Advanced Features for Yield Optimization

Token Metrics stands out with its proven AI-driven analytics, moonshot altcoin discovery, real-time signals and alerts, tools for long-term investing and short-term trading, and the infrastructure to build custom AI crypto bots and agents.

The platform's Moonshots feature uses artificial intelligence to highlight tokens with 10x to 100x potential before they reach major exchanges, giving users an early-mover advantage in identifying promising farming opportunities.

For passive investors, AI-managed indices dynamically rebalance portfolios based on market conditions, offering diversified exposure to both established assets and emerging "moonshot" tokens identified through predictive analytics.

Integrated Trading and Analytics

Token Metrics has historically focused on providing AI-driven analytics and proprietary ratings, but the launch of Trading on Token Metrics transforms the platform into an end-to-end solution, enabling traders to review ratings and token details pages and swiftly act on market signals without leaving the ecosystem.

This seamless integration between research and execution allows users to analyze staking yields, compare farming opportunities, and evaluate lending platforms all within a single interface. The platform's multi-chain support ensures you can access opportunities across various blockchain networks efficiently.

Real-Time Intelligence and Risk Management

Token Metrics incorporates risk management tools like stop-loss orders, position sizing, and continuous performance monitoring to mitigate volatility risks, while using natural language processing to interpret social media trends and sentiment to help traders anticipate market movements.

By monitoring hundreds of tokens across exchanges, Token Metrics enables users to respond to market shifts in seconds—critical in a space where timing determines profitability. Customizable alerts via email, SMS, or messaging apps ensure you never miss important opportunities or risk signals.

Choosing Your Strategy: A Decision Framework

Selecting between staking, farming, and lending depends on several personal factors:

Choose Staking If:

  • You prefer predictable, stable returns
  • You're holding assets long-term anyway
  • You want to support specific blockchain networks
  • You have lower risk tolerance
  • You prefer minimal active management

Choose Yield Farming If:

  • You can actively monitor positions
  • You're comfortable with higher risk
  • You want maximum return potential
  • You understand DeFi protocols
  • You have time for research and optimization

Choose Lending If:

  • You hold non-stakeable assets like Bitcoin
  • You want flexible withdrawal options
  • You're willing to accept platform risk
  • You prefer a hands-off approach
  • You carefully vet platform security

Choosing between these strategies ultimately depends on individual preferences and circumstances, with factors such as available capital, investment horizon, and familiarity with the crypto market influencing the decision.

Best Practices for Crypto Yield Generation

Regardless of which strategy you choose, following these best practices will help optimize returns while managing risk:

  1. Diversify Across Strategies: Don't put all assets into one earning method. Combine staking stable protocols with selective farming opportunities.

  2. Research Thoroughly: Use platforms like Token Metrics to analyze projects before committing funds. Verify smart contract audits and team credentials.

  3. Start Small: Test platforms with small amounts before deploying significant capital, especially with newer DeFi protocols.

  4. Monitor Regularly: Even "passive" strategies require periodic review. Market conditions, yields, and risks change rapidly.

  5. Consider Tax Implications: Earnings from staking, farming, and lending may have different tax treatments in your jurisdiction.

  6. Use Secure Wallets: Hardware wallets provide the best security for assets not actively earning yield.

  7. Calculate Real Returns: Account for network inflation, fees, and potential impermanent loss when evaluating yields.

  8. Stay Informed: The crypto landscape evolves quickly. Follow reliable news sources and analytics platforms to stay current.

The Future of Crypto Yield Strategies

The cryptocurrency ecosystem continues to mature, with institutional adoption increasing and regulatory frameworks developing. Token Metrics leverages machine learning and data-driven models to deliver powerful, actionable insights across the digital asset ecosystem, positioning investors to capitalize on emerging opportunities.

As blockchain technology advances, we can expect more sophisticated yield optimization strategies, improved security measures, and greater integration between different earning mechanisms. Platforms that combine robust analytics with user-friendly interfaces will be essential for navigating this evolving landscape.

The distinction between staking, farming, and lending will likely blur as protocols develop hybrid models offering the benefits of multiple approaches. Cross-chain compatibility will expand, allowing seamless movement of assets between different blockchain networks to capture the best yields.

Conclusion

Staking, yield farming, and lending each offer unique pathways to generating passive income from cryptocurrency holdings. Staking provides the most conservative approach with predictable returns and lower risk. Yield farming offers higher potential rewards for those willing to actively manage positions and accept greater volatility. Lending sits in the middle, offering competitive returns with flexibility but carrying significant platform risk.

Success in crypto yield generation requires matching your strategy to your risk tolerance, time commitment, and investment goals. Whether you're a cautious long-term holder or an aggressive yield optimizer, understanding these fundamental differences empowers you to make informed decisions.

By leveraging sophisticated analytics platforms like Token Metrics, investors can navigate this complex landscape with confidence, identifying the best opportunities while managing risk effectively. The combination of AI-driven insights, real-time monitoring, and integrated trading tools provides a significant advantage in today's fast-moving crypto markets.

As you embark on your yield generation journey, remember that the crypto market rewards preparation, discipline, and continuous learning. Start with solid fundamentals, diversify your approach, and use the best tools available to maximize your returns while protecting your capital in 2025 and beyond.

‍

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Research

What is Web3 and How is it Different from the Current Internet? The Future of Decentralized Digital Experiences

Talha Ahmad
5 min
MIN

The internet as we know it today is undergoing a major transformation. While most internet users spend their time on Web2 platforms (often referred to as Web 2.0)—scrolling through social media feeds, shopping on centralized e-commerce sites, or streaming videos—an emerging paradigm known as Web3 promises to revolutionize how we interact with digital services. This new model aims to give individual users more control over their data, digital assets, and online identities, fundamentally changing how the internet operates and who holds power within it. There are fundamental differences between Web3 and the current internet that impact interoperability, data management, and openness. Understanding what is Web3 and how is it different from the current internet requires examining the key differences between Web3 and Web 2.0, especially as Web3 introduces new economic models and decentralized governance structures that challenge traditional institutions.

Understanding Web3: Beyond the Buzzword

At its core, Web3 represents the third generation of the internet, often referred to as web 3.0, built on decentralized networks and blockchain technology. A decentralized network distributes data and control across multiple nodes, operating without central authorities and offering advantages like increased security, censorship resistance, and enhanced user control. Unlike the centralized model of today’s internet, where a handful of big tech companies control platforms, user data, and digital interactions, Web3 envisions a decentralized web where users truly own their data, digital assets, and online identities. This shift is not merely a technical upgrade but a fundamental reimagining of how the internet operates and who controls it.

Web3 applications rely on blockchain networks that distribute data and control across multiple nodes, eliminating the need for a central authority or centralized servers. Instead of trusting centralized platforms like Facebook or Amazon to manage and monetize your data, Web3 applications allow users to interact directly on a peer to peer network, empowering individuals to participate in transactions and access decentralized financial tools without intermediaries. This decentralized infrastructure enables decentralized applications (dApps) to function without intermediaries, creating a user driven internet where user ownership and participation are paramount. Unlike Web2, where platforms retain control, Web3 emphasizes data ownership, ensuring users retain rights over their data stored on blockchain networks or crypto wallets.

A key feature of Web3 is the use of smart contracts—self-executing contracts that automatically enforce agreements without the need for intermediaries. These self executing contracts power many Web3 services, from decentralized finance (DeFi) platforms that facilitate financial transactions without banks, to decentralized autonomous organizations (DAOs) that enable community governance and democratic decision-making. Moreover, Web3 supports digital assets such as non fungible tokens (NFTs), which give users verifiable ownership over digital art, collectibles, and virtual goods in the virtual world.

By allowing users to own data and assets directly through private keys, Web3 shifts the internet from a model where data resides on centralized platforms to one where data is distributed and controlled by individual users. This transition to a decentralized internet offers the promise of greater privacy, security, and economic empowerment.

The Evolution: From Web1 to the Semantic Web and Web3

To fully appreciate the potential of Web3, it helps to review the internet’s evolution through its previous phases.

The first generation, Web1, dominated the 1990s and early 2000s. It consisted mainly of static webpages—simple, read-only sites where users could consume information but had little ability to interact or contribute content. These early websites were essentially digital brochures, with limited user engagement or personalization.

The current era, Web2.0, introduced dynamic, interactive platforms driven by user generated content. Social media platforms like Facebook, Twitter, and YouTube empowered users to create and share content, fueling the rise of online communities and social networks. As the web became more complex and interactive, the search engine became an essential tool for users to navigate and find information across these platforms. However, this era also solidified a centralized infrastructure where centralized platforms own and control user data. While users produce content, they do not own their digital identity or the customer data generated from their interactions. Instead, this data is stored on centralized servers controlled by centralized entities, which monetize it primarily through targeted advertising.

This centralized control model has led to significant security risks such as frequent data breaches, privacy violations, and the concentration of power in a few big tech companies. Additionally, users face limited data portability and little ability to monetize their contributions or participate in platform governance.

Web3 aims to address these issues by creating a decentralized web ecosystem where users have more control over their data and digital experiences. By leveraging decentralized technologies and blockchain technology, Web3 introduces new economic models that reward users for their participation and enable user ownership of digital assets, identities, and content.

Key Technologies Powering Web3: Blockchain Technology

Several key technologies underpin the Web3 revolution, each designed to overcome the limitations of the centralized model that dominates today’s internet.

First and foremost, blockchain networks provide the decentralized backbone of Web3. These networks distribute data across multiple locations or nodes, ensuring that no single entity controls the information. This structure enhances security and transparency, as data on the blockchain is immutable and verifiable by anyone. Different blockchain platforms offer unique features—Ethereum is widely used for its ability to execute complex smart contracts, while newer blockchains like Solana prioritize speed and scalability.

Smart contracts are crucial to Web3’s functionality. These are programmable, self executing contracts that automatically enforce the terms of an agreement without intermediaries. A smart contract acts as a self-executing agreement that automates digital transactions or insurance payouts on the blockchain, removing the need for intermediaries and enabling trustless processes in DeFi and decentralized insurance applications. They enable a wide range of applications, from defi platforms that facilitate lending, borrowing, and trading without banks, to decentralized autonomous organizations (DAOs) that allow token holders to govern protocols democratically.

Another important technology is cryptocurrency tokens, which serve as the economic units within Web3. Beyond acting as mediums of exchange, tokens can represent ownership stakes, voting rights, or access to services within decentralized platforms. This tokenization supports new economic models where users can earn rewards, participate in governance, and benefit financially from their contributions.

To avoid reliance on centralized servers, Web3 also utilizes decentralized storage solutions such as the InterPlanetary File System (IPFS). These systems store data across a distributed network of nodes, increasing resilience and reducing censorship risks. This approach contrasts sharply with centralized platforms where user data and digital interactions are stored in single data centers vulnerable to outages or attacks.

Finally, advancements in artificial intelligence, including machine learning and natural language processing, are expected to enhance Web3 by enabling a more intuitive and semantic web experience. This will allow web browsers and search engines to better understand and respond to user intent, further improving seamless connectivity and personalized interactions.

Decentralized Autonomous Organizations (DAOs)

Decentralized Autonomous Organizations (DAOs) are transforming how groups coordinate and make decisions in the digital world. Unlike traditional organizations, which rely on a central authority or management team, DAOs operate on a blockchain network using smart contracts to automate processes and enforce rules. This decentralized structure distributes decision-making power among all members, allowing for transparent and democratic governance.

DAOs are at the heart of many Web3 innovations, powering decentralized finance (DeFi) protocols, social media platforms, and digital art collectives. For example, in DeFi, DAOs enable token holders to propose and vote on changes to financial products, ensuring that the community has greater control over the direction of the platform. In the world of digital art, DAOs can manage shared collections or fund creative projects, with every transaction and decision recorded on the blockchain for full transparency.

By leveraging blockchain technology and smart contracts, DAOs provide a secure and efficient way to manage digital assets and coordinate online interactions. This approach eliminates the need for a single central authority, reducing the risk of censorship or unilateral decision-making. As a result, DAOs empower users to participate directly in governance, shaping the future of decentralized platforms and giving communities unprecedented influence over their digital experiences.

Digital Identity in the Web3 Era

The concept of digital identity is being redefined in the Web3 era, as decentralized networks and blockchain technology give individuals more control over their online identities. Traditional systems often require users to entrust their personal information to big tech companies, where data resides on centralized servers and is vulnerable to misuse or breaches. In contrast, Web3 introduces decentralized identity management, allowing users to store and manage their own data securely across a blockchain network.

With decentralized technologies, users can decide exactly who can access their information, enhancing privacy and security. This shift not only protects personal data but also enables seamless participation in online communities without relying on centralized entities. Non fungible tokens (NFTs) and other digital assets further enrich digital identity, allowing users to represent themselves in unique, verifiable ways—whether through digital art, avatars, or credentials.

Ultimately, Web3’s approach to digital identity puts more control in the hands of individual users, fostering trust and enabling more meaningful digital interactions. As online identities become more portable and secure, users can engage with a wide range of platforms and services while maintaining ownership and privacy over their personal information.

Practical Applications: Web3 in Action

Web3 is no longer just a concept; it is actively reshaping multiple industries and digital experiences.

One of the most developed sectors is decentralized finance (DeFi), where traditional banking services are replaced by blockchain-based protocols. Users can lend, borrow, trade, and earn interest on their cryptocurrency holdings without intermediaries. These defi platforms operate transparently using smart contracts, reducing costs and expanding access to financial services globally.

Another groundbreaking application is the rise of non fungible tokens (NFTs), which have transformed digital art and collectibles by enabling verifiable ownership and provenance on the blockchain. NFTs extend beyond art to include gaming assets, domain names, and even tokenized real-world assets, unlocking new possibilities for creators and collectors.

Decentralized Autonomous Organizations (DAOs) exemplify Web3’s potential for community governance. DAOs allow members to collectively make decisions about project direction, fund allocation, and protocol upgrades through token-weighted voting. This democratic approach contrasts with the centralized control of traditional institutions and platforms.

Gaming is another promising frontier, with play-to-earn models allowing players to earn cryptocurrency and own in-game assets. This integration of digital assets and economic incentives is creating new opportunities, particularly in regions with limited traditional job markets.

Moreover, Web3 supports a broader decentralized web vision where users can store data securely, interact through decentralized apps, and maintain control over their digital identity and online identities. This shift promises to reduce reliance on centralized infrastructure, mitigate security risks, and foster a more open, user-centric digital landscape.

Safety and Security in Web3

As Web3 continues to evolve, safety and security remain top priorities for both users and developers. The decentralized nature of blockchain technology and smart contracts offers robust protection for digital assets and financial transactions, as every action is recorded on an immutable ledger. This transparency helps prevent fraud and unauthorized changes, making decentralized applications (dApps) inherently more secure than many traditional systems.

However, the shift to a decentralized model also introduces new security risks. Vulnerabilities in smart contracts can be exploited by malicious actors, and phishing attacks targeting users’ private keys can lead to significant losses. Unlike centralized platforms, where a central authority might recover lost funds, Web3 users are responsible for safeguarding their own assets and credentials.

To navigate these challenges, users should adopt best practices such as using hardware wallets, enabling two-factor authentication, and staying vigilant against scams. Meanwhile, DeFi platforms and other Web3 projects must prioritize rigorous security audits and transparent communication about potential risks. By fostering a culture of security and shared responsibility, the Web3 community can build a safer environment where users interact confidently and digital assets are protected.

Current Limitations and Challenges

Despite its transformative potential, Web3 faces several key challenges that currently hinder widespread adoption.

Scalability is a major concern. Many blockchain networks suffer from slow transaction speeds and high fees during peak demand, making some Web3 applications expensive and less user-friendly. Although innovations like layer-2 scaling solutions and new consensus algorithms are addressing these issues, they remain a barrier for many users.

The user experience of Web3 platforms also needs improvement. Managing private keys, understanding gas fees, and navigating complex interfaces can be intimidating for newcomers accustomed to the simplicity of Web2 applications. This steep learning curve slows mainstream adoption.

Regulatory uncertainty adds another layer of complexity. Governments worldwide are still formulating approaches to cryptocurrencies, decentralized finance, and digital asset ownership. This uncertainty can deter institutional investment and complicate compliance for developers.

Environmental concerns, particularly around energy-intensive proof-of-work blockchains, have drawn criticism. However, the industry is rapidly transitioning to more sustainable models like proof-of-stake, which significantly reduce energy consumption.

Overcoming these technical challenges and improving accessibility will be critical for Web3 to fulfill its promise of a truly decentralized internet.

Investment and Trading Opportunities

The rise of Web3 is creating exciting investment and trading opportunities across various sectors of the digital economy. From tokens that power blockchain networks to governance tokens in defi platforms and DAOs, investors can participate in the growth of this decentralized ecosystem.

Platforms like Token Metrics provide valuable analytics and insights into Web3 projects, helping investors evaluate token performance, project fundamentals, and market trends. With the Web3 economy evolving rapidly, data-driven tools are essential for navigating this complex landscape and identifying promising opportunities.

Web3 and Society: Social Implications and Opportunities

Web3 is not just a technological shift—it’s a catalyst for profound social change. Decentralized social media platforms are empowering users to create, share, and monetize content without the oversight of centralized authorities, promoting greater freedom of expression and more diverse online communities. By removing intermediaries, these platforms give users a direct stake in the networks they help build.

Blockchain technology and decentralized finance (DeFi) are also unlocking new economic models, making it possible for individuals around the world to access financial services and participate in the digital economy. This democratization of opportunity can drive financial inclusion, especially in regions underserved by traditional banking systems.

The rise of virtual worlds and collaborative online communities further expands the possibilities for social interaction, creativity, and economic participation. However, the decentralized nature of Web3 also presents challenges, such as ensuring effective governance, navigating regulatory landscapes, and promoting social responsibility. Ongoing dialogue and collaboration among stakeholders will be essential to maximize the benefits of Web3 while addressing its complexities, ensuring that the new digital landscape is open, fair, and inclusive for all.

Web3 and the Environment: Sustainability and Impact

The environmental impact of Web3 is a growing concern, particularly as blockchain technology and decentralized applications become more widespread. Early blockchain networks, especially those using proof-of-work consensus mechanisms, have faced criticism for their high energy consumption and associated carbon footprint. This has prompted calls for more sustainable approaches within the Web3 ecosystem.

In response, many projects are adopting energy-efficient consensus algorithms, such as proof-of-stake, which significantly reduce the resources required to maintain blockchain networks. Additionally, the integration of renewable energy sources and the development of decentralized applications focused on sustainability—like tokenized carbon credits and decentralized renewable energy markets—are paving the way for greener economic models.

By prioritizing environmental responsibility and embracing innovative solutions, the Web3 community can minimize its ecological impact while continuing to drive technological progress. Ongoing research, collaboration, and a commitment to sustainability will be crucial in ensuring that the benefits of decentralized technology are realized without compromising the health of our planet.

The Road Ahead: Web3's Future Impact

The future of Web3 depends on overcoming current limitations while staying true to its core principles of decentralization, user ownership, and transparency. As infrastructure matures and user experience improves, Web3 applications could become as seamless and accessible as today's social media platforms and web browsers, but with far greater control and privacy for users.

The transition will likely be gradual, with Web2 and Web3 coexisting for some time. Certain functions may remain centralized for efficiency, while others benefit from the decentralized model’s unique advantages. Ultimately, Web3 represents a major shift toward a more open, user driven internet where individual users can participate fully in the digital economy, govern online communities democratically, and truly own their data and digital lives.

Understanding what is web3 and how is it different from the current internet is not just about technology—it’s about preparing for a new digital era where decentralized technologies reshape how the internet operates and who controls its future. Those who embrace this change will be well-positioned to thrive in the emerging decentralized web ecosystem.

‍

Research

How Does Blockchain Power Web3 Applications? The Infrastructure Behind the Decentralized Web

Talha Ahmad
5 min
MIN

The promise of Web3—a decentralized internet where users own their data, digital assets, and online identities—relies fundamentally on blockchain technology. Understanding how does blockchain power Web3 applications is essential for developers, investors, and anyone eager to participate in this new digital frontier.

The key features of blockchain technology—decentralization, transparency, security, immutability, smart contracts, and consensus mechanisms—collectively underpin the reliability and functionality of Web3 applications.

Blockchain technology forms the backbone of Web3 by enabling secure, transparent, and decentralized systems that empower users with greater control over their online interactions and digital ownership.

Introduction to Web3

Web3 marks a transformative shift in the digital world, introducing a new era where decentralization, digital ownership, and enhanced security are at the forefront. Unlike previous generations of the internet that relied on centralized servers and intermediaries, Web3 is built on blockchain technology, which enables secure, transparent, and tamper-proof transactions. This innovative approach gives users complete control over their digital assets, identity, and data, fundamentally changing how we interact online. With the emergence of decentralized apps (dApps) and decentralized autonomous organizations (DAOs), Web3 is set to revolutionize the way we manage, share, and own information in the digital age.

What Is Web3?

Web3 is the third generation of the internet, evolving beyond the static, read-only Web1 and the interactive but centralized Web2. At its core, Web3 leverages blockchain technology, decentralized networks, and smart contracts to empower users with greater control over their online interactions. In this new paradigm, individuals can own and manage their digital assets—such as cryptocurrencies and non-fungible tokens (NFTs)—without the oversight of a central authority. This decentralized approach not only enhances security and transparency but also allows users to participate directly in digital economies, making Web3 an attractive solution for both individuals and businesses seeking more autonomy and trust in their online experiences.

A Brief History of Web3

The journey toward Web3 began with the advent of blockchain networks and cryptocurrencies in the late 2000s, laying the groundwork for a decentralized digital landscape. The concept of Web3 gained momentum in the mid-2010s, as developers introduced decentralized apps (dApps) and decentralized finance (DeFi) platforms that challenged traditional systems. The rise of decentralized autonomous organizations (DAOs) and advancements in blockchain infrastructure further accelerated this evolution, enabling new forms of governance and collaboration. Today, innovations like cross-chain interoperability and robust DeFi platforms are driving Web3’s rapid growth, positioning it as a key force in reshaping the digital world and offering unprecedented opportunities for users and businesses alike.

The Foundation: Why Web3 Needs Blockchain

Traditional web applications depend heavily on centralized servers controlled by single entities. For example, when you use social media platforms like Facebook, your data is stored on their centralized servers. Similarly, payment processors such as PayPal validate and process your transactions through their own infrastructure. This centralization introduces single points of failure, increasing vulnerability to data breaches and identity theft. It also grants centralized platforms enormous control over user data and limits interoperability across different services.

Blockchain technology addresses these challenges by creating decentralized systems where data is distributed across thousands of independent computers, or nodes, worldwide. Instead of relying on centralized servers, blockchain networks use a decentralized ledger to record transactions securely and transparently. The decentralized ledger records transactions securely, transparently, and immutably, ensuring trustless verification without intermediaries. This decentralized infrastructure ensures that Web3 applications remain operational even if some nodes go offline, preventing any single party from censoring, manipulating, or controlling the network.

The main benefits of blockchain include cost savings, enhanced security, decentralization, and transparency. A key benefit of blockchain is its immutability: once data is recorded on the blockchain, it becomes nearly impossible to alter or delete. This feature creates permanent, transparent ownership records and transaction histories, enabling provable digital ownership and trustworthy governance mechanisms. Such transparency and security are foundational for the decentralized web, allowing users to interact online with confidence that their data and assets are protected from tampering by centralized entities.

Smart Contracts: The Engine of Web3 Applications

While blockchain provides the secure, distributed database for Web3, smart contracts act as the programmable logic that powers decentralized applications (dApps). These self-executing contracts contain code that automatically enforces rules and agreements, thereby eliminating intermediaries and the need for trusted third parties.

Smart contracts enable complex Web3 applications by automating processes traditionally overseen by humans or centralized institutions. In decentralized finance (DeFi), for example, smart contracts manage lending protocols, execute trades, and calculate interest payments without relying on traditional banks or payment processors. When you deposit cryptocurrency into a DeFi platform, smart contracts automatically update your balance and distribute earnings, eliminating the need for manual intervention.

Another powerful feature of smart contracts is their composability. Developers can combine existing smart contracts like building blocks to create sophisticated applications. This modularity has fueled rapid innovation in DeFi, where new financial products emerge by integrating lending, trading, and yield farming protocols seamlessly.

Smart contracts also underpin Decentralized Autonomous Organizations (DAOs), which use code to implement transparent governance. DAOs enable token holders to propose and vote on protocol changes, with smart contracts automatically executing approved decisions. This removes the need for a central authority, giving users greater control over the development and management of decentralized platforms.

Tokenization: Creating Digital Ownership and Incentives

One of the most transformative aspects of blockchain powering Web3 is tokenization—the creation of digital tokens that represent ownership, access rights, or value within applications. Tokenization introduces new economic models that align the interests of users and platform developers, moving away from traditional advertising-based revenue systems.

Utility tokens grant access to specific services within Web3 applications. For instance, decentralized storage networks like Filecoin use tokens to incentivize storage providers and allow users to pay for data storage. This creates a self-sustaining ecosystem where participants are rewarded fairly without relying on centralized companies.

Governance tokens provide holders with voting rights on protocol decisions, fostering community-driven development. Many successful DeFi platforms distribute governance tokens to early users, enabling them to influence the platform’s evolution and share in its success. Tokenization and blockchain technology also enable individuals to own their data and give users control over their digital assets and online interactions.

A particularly exciting innovation is the rise of non-fungible tokens (NFTs), which represent unique digital items such as digital art, gaming assets, domain names, and virtual real estate. Blockchain ensures that NFT ownership records are transparent, verifiable, and immutable, allowing users to truly own digital assets in the digital world.

Digital Identity and Data Ownership in Web3

In the Web3 ecosystem, digital identity and data ownership are foundational principles that set it apart from traditional systems. Users have complete control over their personal data, which is securely stored on decentralized networks and protected by advanced cryptographic methods, such as private keys and multi-party computation. This decentralized approach significantly reduces the risk of identity theft and data breaches, common vulnerabilities in legacy platforms. With Web3, individuals can verify transactions and maintain ownership of their digital assets—including NFTs and cryptocurrencies—without relying on intermediaries like traditional banks or payment processors. Decentralized finance (DeFi) platforms and decentralized apps (dApps) further empower users to access financial services, such as lending and borrowing, in a secure, transparent, and user-centric environment, ensuring that data ownership and privacy remain firmly in the hands of the individual.

Decentralized Infrastructure: Storage, Computing, and Networking

Web3 applications require more than just blockchain for recording transactions—they need decentralized alternatives to traditional cloud infrastructure for storage, computing, and networking. Decentralized storage and computing networks are also innovating to reduce energy consumption and improve resource efficiency, supporting the development of greener and more sustainable digital infrastructure.

Decentralized storage networks like IPFS (InterPlanetary File System) and Arweave distribute files across independent nodes, enhancing censorship resistance and reducing reliance on centralized platforms such as Amazon Web Services. These networks use blockchain incentives to reward participants who store data, creating a robust and distributed storage layer.

Decentralized computing platforms such as Ethereum enable developers to run complex applications on a distributed network rather than on centralized servers. Although Ethereum’s computational capacity is currently limited compared to traditional cloud providers, newer blockchains like Solana and Polygon offer higher throughput and lower transaction costs, making decentralized apps more practical for everyday use.

Blockchain-based domain name systems, like the Ethereum Name Service (ENS), provide alternatives to traditional DNS. These systems allow users to register domain names that are resistant to censorship and seizure by governments or corporations, ensuring that Web3 applications remain accessible under all conditions.

Blockchain Security: Safeguarding the Decentralized Web

Security is a cornerstone of blockchain technology and a key reason why Web3 can deliver a trustworthy decentralized web. Blockchain networks employ robust consensus mechanisms—such as proof-of-work (PoW) and proof-of-stake (PoS)—to validate transactions and protect against data breaches and malicious attacks. The decentralized structure of these networks, with data distributed across multiple computers and verified by a global network of nodes, makes it extremely difficult for hackers to alter or compromise information. Smart contracts add another layer of security by automating agreements and eliminating the need for intermediaries, ensuring that online interactions are both transparent and tamper-proof. By combining these advanced security measures, Web3 creates a resilient environment where users can interact, transact, and share data with confidence, free from the vulnerabilities associated with centralized systems.

Real-World Examples: Blockchain-Powered Web3 Applications

Examining real-world applications helps illustrate how does blockchain power Web3 applications in practice. Uniswap, a leading decentralized exchange, showcases the integration of blockchain components to create a fully functional Web3 platform.

Uniswap operates on the Ethereum blockchain using smart contracts to facilitate secure and transparent financial transactions. It allows users to interact directly with other market participants for peer-to-peer cryptocurrency trading without centralized order books or intermediaries. Liquidity providers deposit token pairs into smart contract pools and earn fees from trades. The automated market maker algorithm embedded in smart contracts determines exchange rates based on pool balances, allowing users to trade directly without intermediaries.

The platform’s governance token, UNI, empowers the community to vote on fee structures, supported tokens, and protocol upgrades. Smart contracts automatically implement approved proposals, ensuring that no single entity controls the exchange’s operations or governance.

Gaming applications like Axie Infinity highlight blockchain’s role in creating play-to-earn economies. Players own game characters as NFTs, enabling true digital ownership that persists outside the game. Users can trade characters, breed new ones, and earn cryptocurrency through gameplay, opening economic opportunities impossible in traditional centralized gaming platforms.

Blockchain technology is also transforming supply chains by enabling tamper-proof tracking and transparency across the entire supply chain. Products are assigned unique digital identities on the blockchain, allowing companies to verify authenticity, prevent counterfeiting, and streamline logistics. This ensures that all market participants can trace goods from manufacturing to retail, improving trust and efficiency throughout supply chains.

Scalability Solutions: Making Web3 Practical

Despite its advantages, blockchain technology faces challenges regarding transaction speed and cost, which can hinder mass adoption of Web3 applications. To address these issues, developers have introduced scalability solutions that maintain security while improving performance.

Layer-2 solutions such as Polygon and Arbitrum process transactions off the main Ethereum blockchain and periodically settle on-chain. This approach reduces fees and confirmation times, enabling users to interact with DeFi platforms, trade NFTs, and participate in DAOs with an experience comparable to traditional apps.

Alternative blockchains like Solana and Avalanche offer high throughput at the base layer, supporting real-time interactions and complex applications. While these platforms may trade some degree of decentralization for performance, they provide valuable options for Web3 projects with demanding scalability needs.

Investment Opportunities in Blockchain Infrastructure

The growing infrastructure powering Web3 applications presents attractive investment opportunities across various layers of the blockchain ecosystem. From base layer blockchains to specialized infrastructure tokens, investors can gain exposure to the expanding decentralized economy.

For those interested in capitalizing on blockchain adoption and the rise of Web3, thorough analysis is critical to distinguish promising projects from speculative ventures. Platforms like Token Metrics offer advanced crypto trading and analytics tools that help investors evaluate blockchain infrastructure projects, monitor adoption trends, and identify long-term opportunities.

By understanding the fundamental drivers behind blockchain networks, investors can position themselves strategically in the evolving Web3 landscape. Investment in blockchain infrastructure is also driving innovation and expanding opportunities in the global economy.

The Future of Blockchain-Powered Web3

As blockchain technology advances, its ability to power sophisticated Web3 applications will continue to grow. Improvements in scalability, cross-chain interoperability, and user experience are making decentralized apps more accessible and practical for mainstream users.

Emerging cross-chain protocols allow Web3 applications to leverage multiple blockchains simultaneously, combining the strengths of different networks. This interoperability will be essential as the decentralized ecosystem matures and blockchains specialize in various functions.

Blockchain-powered digital identities will enable users to securely and privately access services such as banking, healthcare, and voting in the future Web3 ecosystem, thanks to decentralized identity systems that facilitate access services.

Moreover, the integration of blockchain with cutting-edge technologies like artificial intelligence (AI) and the Internet of Things (IoT) promises to unlock new possibilities. By combining secure identity management, decentralized data sharing, and AI-driven insights, future Web3 applications will offer unprecedented levels of user empowerment and functionality.

In this digital future, blockchain will remain the foundational infrastructure enabling a truly decentralized web—one where users have full control over their data, digital assets, and online identities, transforming how we interact with the digital world and the real world economy alike.

‍

Research

Layer 2 Wars Heat Up: Analyzing the Competition Between Established and Emerging Ethereum Scaling Solutions

Talha Ahmad
5 min
MIN

The Ethereum Layer 2 ecosystem is experiencing unprecedented growth and competition as new solutions launch with substantial backing while established players fight to maintain market share. The recent launch of Linea, developed by Consensys and MetaMask teams, with $750 million in venture funding and an immediate $1.8 billion total value locked (TVL), highlights how competitive this space has become.

The Current Layer 2 Landscape

Ethereum's scaling challenges have created a diverse ecosystem of Layer 2 solutions, each pursuing different technical approaches and market strategies. The landscape includes established players like Arbitrum, Optimism, and Polygon, alongside newer entrants leveraging zero-knowledge proofs and other advanced cryptographic techniques.

Linea represents the latest high-profile entry, utilizing ZK-rollup technology while maintaining strong connections to Ethereum's core development community. With backing from major technology corporations including Microsoft, MasterCard, and SoftBank, the project launched with more TVL than many established Layer 1 blockchains, including SEI and Aptos, and approaching the $2 billion TVL of Sui.

This immediate scale reflects both the maturation of Layer 2 infrastructure and the increasing sophistication of launch strategies in the space. Rather than gradual adoption, well-funded projects can now achieve substantial initial usage through strategic partnerships and ecosystem incentives.

Technical Differentiation Strategies

The Layer 2 space has evolved beyond simple throughput improvements to focus on specific use cases and technical advantages:

Zero-Knowledge Technology: Projects like Linea, Scroll, and zkSync focus on zero-knowledge proofs for enhanced privacy and faster finality. These solutions offer theoretical advantages in security and decentralization compared to optimistic rollups, though often at the cost of complexity and computational requirements.

Specialized Applications: Some Layer 2 solutions target specific applications or industries. Derivatives-focused platforms like Hyperliquid have built their own chains optimized for high-frequency trading, achieving significant market share through vertical integration.

Cross-Chain Compatibility: Newer projects emphasize interoperability, allowing users to interact with multiple blockchains through unified interfaces. This approach addresses the fragmentation challenges created by the proliferation of different scaling solutions.

Developer Experience: Projects differentiate through developer tools, programming language support, and integration capabilities. Flare Network, for example, supports multiple programming languages including Solidity, JavaScript, Python, and Go, targeting developers seeking familiar development environments.

Market Dynamics and Competitive Positioning

The Layer 2 market demonstrates several key competitive dynamics:

First-Mover Advantages: Established Layer 2s benefit from developer mindshare, user familiarity, and ecosystem development. Arbitrum and Optimism maintain significant portions of Layer 2 TVL through early market entry and continuous development.

Venture Capital Influence: Well-funded projects can invest heavily in ecosystem development, security audits, and user acquisition. Linea's $750 million funding enables aggressive market expansion strategies that smaller competitors cannot match.

Exchange Integration: Access to major centralized exchanges significantly impacts adoption. Projects with Binance, Coinbase, and other top-tier exchange listings gain substantial advantages in user onboarding and liquidity provision.

Corporate Partnerships: Strategic relationships with major technology companies provide credibility and potential integration opportunities. Linea's consortium model, including Consensys, Eigen Labs, and ENS, demonstrates how core Ethereum relationships translate into competitive advantages.

The Economics of Layer 2 Competition

Layer 2 solutions face complex economic challenges in balancing user costs, security, and profitability:

Fee Competition: Users increasingly expect low transaction costs, creating pressure on Layer 2 solutions to minimize fees while maintaining security and decentralization. Ethereum's recent fee reductions through Blob technology have intensified this competition.

Token Economics: Many Layer 2 projects issue tokens for governance and value capture, but designing sustainable tokenomics remains challenging. Projects must balance user incentives with long-term economic sustainability.

Revenue Models: Different approaches to revenue generation create various competitive dynamics. Some projects focus on transaction fees, others on ecosystem development, and some on specialized services like data availability or computation.

Ecosystem Development: Attracting and retaining developers and projects requires ongoing investment in tooling, documentation, and financial incentives. This creates significant ongoing costs that must be balanced against revenue generation.

Centralized Exchange Competition and Base Token Speculation

The recent announcement that Coinbase's Base chain is exploring a native token launch has significant implications for the Layer 2 space. Base has already achieved substantial adoption without a token, suggesting strong underlying demand for Coinbase-affiliated infrastructure.

A Base token could potentially achieve top-10 market capitalization given Coinbase's position as a publicly traded company focused on shareholder value creation. The comparison to Binance's BNB, which trades at over $130 billion fully diluted valuation as the fifth-largest cryptocurrency, suggests substantial value creation potential.

This development highlights how centralized exchanges with established user bases can rapidly gain market share in the Layer 2 space through vertical integration. Unlike venture-backed Layer 2 projects that must acquire users organically, exchange-affiliated solutions inherit existing customer relationships and distribution channels.

Emerging Competitive Threats

Beyond traditional Layer 2 solutions, several emerging trends create additional competitive pressure:

Solana's Resurgence: Solana's performance recovery and growing DeFi ecosystem provides an alternative to Ethereum scaling solutions. With TVL reaching new all-time highs above $15 billion, Solana demonstrates that Layer 1 solutions can compete effectively with Layer 2 approaches.

Application-Specific Chains: Projects building their own chains for specific applications, like Hyperliquid for derivatives trading, bypass Layer 2 solutions entirely while achieving superior performance for targeted use cases.

Cross-Chain Infrastructure: Improvements in cross-chain bridge technology and interoperability protocols reduce the friction of moving between different blockchain ecosystems, decreasing the importance of any single scaling solution.

Alternative Scaling Approaches: Technologies like state channels, sidechains, and hybrid solutions provide additional options for developers seeking scaling solutions without the complexity of traditional Layer 2 integration.

User Experience and Adoption Patterns

Despite technical improvements, user experience remains a key differentiator in the Layer 2 space:

Wallet Integration: Seamless wallet support significantly impacts user adoption. Projects with native support in popular wallets like MetaMask gain advantages in user onboarding and transaction completion.

Cross-Chain Asset Management: Users increasingly expect unified interfaces for managing assets across multiple chains. Layer 2 solutions that simplify cross-chain interactions gain competitive advantages.

Application Ecosystem: The availability of familiar applications and services drives user adoption more than underlying technical capabilities. Layer 2 solutions must attract established DeFi protocols, NFT platforms, and other user-facing applications.

Educational Resources: User education about Layer 2 benefits and usage patterns remains crucial for adoption. Projects investing in documentation, tutorials, and community education see better retention rates.

Regulatory Considerations and Compliance

Layer 2 solutions face evolving regulatory requirements that create additional competitive factors:

Decentralization Requirements: Regulatory authorities increasingly scrutinize the decentralization of blockchain networks. Layer 2 solutions must balance operational efficiency with decentralization requirements.

Compliance Infrastructure: Projects serving institutional users must implement compliance tools, reporting capabilities, and regulatory interfaces. This creates barriers to entry while providing advantages to well-funded projects.

Geographic Restrictions: Different regulatory approaches across jurisdictions require Layer 2 solutions to implement geographic restrictions and compliance measures that impact user experience and adoption.

Future Outlook and Strategic Implications

The Layer 2 landscape will likely continue consolidating around solutions that can achieve sustainable competitive advantages:

Technical Excellence Alone Insufficient: Superior technology without strong distribution, funding, or partnerships may not guarantee success in the increasingly competitive environment.

Ecosystem Development Critical: Long-term success depends on attracting and retaining developers, projects, and users through ongoing ecosystem investment and support.

Specialization vs. Generalization: Projects must choose between targeting broad markets with general-purpose solutions or focusing on specific niches with optimized capabilities.

Financial Sustainability: Revenue generation and path to profitability become increasingly important as venture capital funding becomes more selective and expensive.

The Layer 2 wars represent a microcosm of broader blockchain ecosystem competition, where technical capabilities, financial resources, strategic partnerships, and execution quality all contribute to market success. As the space matures, users and developers benefit from improved options and competitive pressure driving innovation, while investors must carefully evaluate which solutions can achieve sustainable market positions in an increasingly crowded landscape.

The emergence of well-funded projects like Linea alongside speculation about major exchange tokens like Base suggests the Layer 2 space will continue evolving rapidly, with significant implications for Ethereum's scaling roadmap and the broader blockchain ecosystem's development trajectory.

‍

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products