Crypto Basics

10 Best Crypto Exchanges for Investing and Trading

Discover the best crypto exchanges for both investing and trading in 2023. Explore top platforms with a range of features and benefits for crypto enthusiasts.
Marcus K
9 Minutes
MIN

In the bustling world of cryptocurrencies, knowing where to trade or invest can be a daunting task. With the number of available exchanges growing rapidly, finding the right fit tailored to your needs is essential. Whether you're a newbie or a seasoned trader, there's an exchange out there for you. 

In this comprehensive post, we simplify the choices by breaking down the 10 best crypto exchanges, their advantages, disadvantages, and whom they're most suited for.

What are Crypto Exchanges?

Crypto exchanges are digital platforms where users can buy, sell, or trade cryptocurrencies for other digital or fiat currencies. Think of them as the stock markets of the crypto world. 

They play a pivotal role in the crypto ecosystem by providing liquidity, price determination, and a gateway for new entrants to join the digital currency revolution.

List of Best Cryptocurrency Exchanges in 2023

Dive into our curated list of top cryptocurrency exchanges tailored for both seasoned traders and newcomers alike. As you journey ahead, you'll discover the ideal platform that aligns with your crypto trading and investment needs.

Note - While exchanges are generally considered safe platforms for crypto trading, it's crucial to stay updated on crypto market news and developments. 

This is because even highly reputed platforms are not entirely immune to the risks of hacks, scandals and regulatory actions.

1. Binance

Binance, founded in 2017 by Changpeng Zhao, skyrocketed to global fame within a year. Originating from China and later relocating due to regulations, this exchange is known for its vast array of cryptocurrencies and impressive trading volume. 

Binance's commitment to innovation, seen in features like their Binance Smart Chain, makes it a force to reckon with in the crypto world.

Best For: Intermediate to advanced traders.

Pros:

  • Massive Trading Volume: Offers liquidity for a vast array of tokens.
  • Variety of Cryptos: Lists numerous cryptocurrencies and pairs.
  • Advanced Tools: Advanced charting tools and features for pro traders.

Cons:

  • Complex UI can be overwhelming for beginners.
  • Past minor security breaches, though funds were safe.
  • Regulatory concerns in some countries.

2. Coinbase

Established in San Francisco in 2012, Coinbase stands as one of the most beginner-friendly exchanges. Brian Armstrong and Fred Ehrsam aimed to create a platform where anyone could safely buy and sell Bitcoin.

With its easy-to-use interface and robust security measures, Coinbase remains a top choice for newcomers to the crypto space.

Best For: Beginners to intermediate users.

Pros:

  • Intuitive Interface: Ideal for new crypto enthusiasts.
  • High Security: Features like 2FA and insurance for funds.
  • Regulated: Complies with U.S. financial regulations.

Cons:

  • Limited number of cryptocurrencies.
  • Higher fees compared to other exchanges.
  • May monitor and limit certain transactions.

3. Kraken

Jesse Powell founded Kraken in 2011, following the infamous Mt. Gox hack. With an emphasis on security and regulatory compliance, Kraken has built a reputation for being a safe haven for crypto assets. Its ability to handle fiat currencies adds versatility for traders and investors alike.

Best For: Intermediate to experienced traders.

Pros:

  • Security Measures: Robust security with cold storage and encrypted wallets.
  • Fiat Options: Multiple fiat currencies supported.
  • Low Fees: Competitive fee structure.

Cons:

  • User interface can be complex for beginners.
  • Limited payment methods.
  • Customer service can be slow.

Also Check - Kraken Latest Offerings

4. Gemini

Gemini, birthed in 2014 by the famous Winklevoss twins, places a strong emphasis on regulatory compliance and security. Based in New York, it's one of the few exchanges to earn a BitLicense, allowing operations in the state. 

With its clean design and institutional-grade security measures, Gemini has carved out a niche among crypto enthusiasts.

Best For: Beginners to intermediate users.

Pros:

  • Regulated: Stringent compliance with U.S. regulations.
  • Security: Offers insurance on user deposits.
  • Clean UI: Simplistic and user-friendly design.

Cons:

  • Limited range of cryptocurrencies.
  • High fees compared to competitors.
  • Limited global availability.

Also Check - Gemini Latest Offerings

5. Huobi

Initially established in China in 2013 by Leon Li, Huobi has since expanded its operations globally. Renowned for its extensive list of available cryptocurrencies, it caters to both the Eastern and Western crypto markets. 

Despite regulatory hurdles in its home country, Huobi thrives due to its adaptability and forward-thinking approach.

Best For: Intermediate to advanced traders.

Pros:

  • Token Variety: Extensive range of cryptocurrencies.
  • Global Reach: Available in many countries.
  • Futures Trading: Offers derivatives and futures.

Cons:

  • Complex platform for newcomers.
  • Regulatory concerns in certain areas.
  • Some reports of poor customer service.

6. eToro

eToro, founded in 2007, initially started as a general trading platform but swiftly incorporated cryptocurrencies into its offerings. 

The platform is widely recognized for its user-friendly interface and "social trading" features, allowing users to mimic the trading strategies of established crypto traders.

Best for: Beginners and those interested in social trading.

Pros:

  • User-Friendly: Intuitive interface ideal for beginners.
  • Social Trading: Follow and replicate experienced traders' moves.
  • Diverse Portfolio: Offers a wide range of assets beyond just cryptocurrencies.

Cons:

  • Withdrawal Fees: Can be higher compared to other platforms.
  • Platform Limitations: Some advanced trading tools are lacking.
  • Crypto Ownership: Users can't transfer certain cryptos to external wallets.

Also Check - eToro Latest Offerings

7. Crypto.com

Emerging in 2016, Crypto.com has quickly established itself as a comprehensive crypto ecosystem. Beyond its exchange, it offers a popular mobile app, a Visa card program, and crypto lending services. Its mission is to accelerate the world's transition to cryptocurrency.

Best for: Those seeking a comprehensive crypto ecosystem, from trading to everyday spending.

Pros:

  • All-In-One Solution: From trading to spending, it covers a broad spectrum of crypto activities.
  • Competitive Rates: Offers some of the best staking and interest rates in the industry.
  • Security: Features ISO/IEC 27001:2013 certification and utilizes cold storage.

Cons:

  • Complex Fee Structure: With multiple services, the fee structure can be intricate.
  • User Experience: Some users report occasional app glitches.
  • Limited Trading Tools: More advanced traders might find the platform's tools insufficient.

8. OKX

OKX, founded in 2017 and based in Malta, has rapidly emerged as a dominant player in the crypto exchange space. Its diverse offering, from spot trading to futures trading, appeals to a broad range of traders. With a constant drive to innovate, OKX remains at the cusp of crypto trading technology.

Best For: Advanced traders.

Pros:

  • Variety of Services: Spot, futures, and margin trading available.
  • High Liquidity: Large trading volume.
  • Mobile App: Intuitive and feature-rich app for trading on-the-go.

Cons:

  • Overwhelming for new users.
  • History of freezing withdrawals.
  • Regulatory challenges in some regions.

9. KuCoin

Founded in 2017, KuCoin is often dubbed the "People's Exchange" due to its user-centric approach. With a vast array of tokens, especially new and emerging ones, the platform attracts both new and seasoned traders. 

Its native KuCoin Shares (KCS) not only provides trading discounts but also underscores its ambition in the crypto space.

Best For: Intermediate users.

Pros:

  • Range of Tokens: Numerous altcoins and newer tokens available.
  • KuCoin Shares: Their own token offers trading discounts.
  • User-friendly: Intuitive interface suitable for newcomers.

Cons:

  • Lacks regulatory clarity.
  • Limited fiat currency support.
  • Customer support can be slow.

10. Bitstamp

Bitstamp, founded in 2011 by Nejc Kodrič and Damijan Merlak, stands as Europe's longest-standing crypto exchange. With a focus on simplicity and reliability, it has drawn a consistent user base.

As one of the first platforms to provide a gateway between fiat and crypto, Bitstamp holds a significant place in crypto history.

Best For: Intermediate users.

Pros:

  • Reputation: Trusted in the crypto community for years.
  • Security: Offers multisig wallets and two-factor authentication.
  • Fiat Support: Supports several major fiat currencies.

Cons:

  • Limited range of cryptocurrencies.
  • The Interface can feel outdated.
  • Slower verification process.

Frequently Asked Questions

Q1. How do crypto exchanges ensure the security of users' funds?

Most crypto exchanges implement a combination of cold and hot storage solutions. Cold storage means keeping a majority of the funds offline, away from potential online threats.

Q2. Are there differences in fees between these exchanges?

Yes, each exchange has its own fee structure which can vary based on factors like trading volume, type of transaction, and membership tiers. It's always recommended to check the exchange's official site for the most up-to-date fee information.

Q3. Can I trade on multiple exchanges simultaneously?

Yes, many traders use multiple exchanges to capitalize on arbitrage opportunities or to access different coins. However, managing assets on multiple platforms can be complex, so tools like portfolio trackers or aggregators can be useful.

Q4. What should I consider when choosing an exchange for staking or earning interest on my holdings?

When considering staking or interest, look into the offered rates, the reputation of the exchange, withdrawal conditions, and whether the platform uses insured or secured wallets. Not all exchanges offer these services, so research is crucial.

Q5. How do centralized exchanges differ from decentralized exchanges (DEX)?

Centralized exchanges are managed by companies that oversee the trading process, ensure liquidity, and hold users' funds. Decentralized exchanges operate without a central authority, facilitating peer-to-peer trades directly between users.

Q6. Why do some exchanges have a different price for the same cryptocurrency?

Prices can vary due to factors like trading volume, liquidity, regional demand, and the specific pairs being traded. Arbitrage traders often exploit these price differences by buying on one exchange and selling on another.

Q7. How do I know if a crypto exchange is available in my country?

Many exchanges provide a list of supported countries on their website. Additionally, regulatory news or local crypto communities can provide insights into which exchanges operate in specific regions.

Q8. Can I transfer my cryptocurrency holdings from one exchange to another?

Yes, you can transfer your holdings by using the withdrawal function on your current exchange and inputting the deposit address of your new exchange. Always double-check addresses and be aware of withdrawal fees.

Conclusion

Picking the right crypto exchange can greatly influence your trading and investing experience. Factors such as security, fees, ease-of-use, and token variety play a crucial role. 

Whether you're just starting out or are a crypto veteran, these ten exchanges offer a range of features to cater to your needs. 

Always ensure to do further research and consider your personal requirements before settling on an exchange. Remember, in the dynamic world of crypto, informed decisions are the best decisions.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
Token Metrics Team
Token Metrics Team

Recent Posts

Research

Bitcoin vs. Altcoin Season: Where the Market's Headed in 2025

Token Metrics Team
5 min
MIN

Introduction
In the ever-evolving world of crypto, understanding the cyclical relationship between Bitcoin and altcoins is crucial for successful trading. During Token Metrics’ latest market update, Ian Balina highlighted key indicators pointing to a shift in momentum — possibly signaling the return of an altcoin season.

What Is Altcoin Season?
Altcoin season is a period in the crypto market where altcoins outperform Bitcoin in terms of price gains. Historically, this shift occurs when Bitcoin stabilizes after a rally, giving room for capital rotation into smaller-cap tokens with higher risk/reward potential.

Bitcoin’s Dominance and the Signs of Rotation
As of May 2025, Bitcoin remains a market anchor, but its dominance is showing signs of plateauing. Ian pointed out that capital is beginning to flow into AI tokens, new infrastructure plays, and community-driven projects like Launchcoin — which has already returned 35x gains. These trends are classic precursors to altcoin season.

Top Performing Altcoins Identified by Token Metrics
Token Metrics’ bold signals have identified several high-performing altcoins, such as:

  • Launchcoin: 35x gain since the signal triggered.
  • AI Infrastructure Tokens: Benefiting from the broader AI narrative in crypto.
  • DeFi 2.0 Protocols: Getting renewed attention amid institutional interest.

Key Indicators to Watch

  1. Bitcoin Dominance Chart – A drop below 50% dominance often precedes altcoin rallies.
  2. Volume Trends – Increasing volume on altcoin pairs indicates rising interest.
  3. Token Metrics Grades – Look for altcoins with high Trader and Investor Grades — a dual signal of short- and long-term strength.

How to Prepare Your Portfolio
Traders should consider gradual rotation — locking in BTC gains and reallocating to top-rated altcoins. Using Token Metrics’ tools:

  • Monitor daily signal updates
  • Filter by Trader Grade > 80 and recent bold signals
  • Keep an eye on AI and DeFi narratives, as they dominate 2025’s momentum

Conclusion
Whether we’re entering a full-blown altcoin season or just a mini-cycle, the signals are clear: capital is rotating. Use data, not guesswork. With Token Metrics’ AI-powered tools, you can identify high-potential opportunities and stay ahead of the curve in both Bitcoin and altcoin markets.

Research

Rise of AI Coins: How AI Narratives Are Fueling the Next Bull Run

Token Metrics Team
4 min
MIN

Introduction
AI is no longer just a tech buzzword — it’s a dominant force driving the next wave of crypto innovation. In 2025, artificial intelligence has found a new frontier: blockchain. From infrastructure protocols to AI-native tokens, the market is seeing a surge in interest, investment, and returns for coins tied to the AI narrative. Token Metrics is at the forefront, helping users identify these explosive opportunities.

Why AI Coins Are Surging
The intersection of AI and crypto isn’t random. Three forces are converging to power this narrative:

  1. Mainstream AI Adoption – With tools like ChatGPT and Claude going mainstream, interest in AI has exploded.
  2. Decentralized Intelligence – Blockchain offers a secure, transparent way to distribute AI models and datasets.
  3. Speculative Momentum – The hype around AI is creating high-risk, high-reward token launches with strong upside potential.

Token Metrics’ AI Token Detection Strategy
Token Metrics uses its proprietary AI to identify early momentum in the market. Here's how it helped surface the best-performing AI tokens:

  • Volume spikes and unusual trading patterns
  • Token grades showing >80 Trader Score
  • Bold signals based on narrative tracking
  • Cross-chain analysis for upcoming projects

Ian Balina noted during the recent webinar that several AI coins have already delivered outsized returns — and this is just the beginning.

Examples of AI Tokens to Watch

  • Launch Coin – While not an AI token itself, its virality shows how fast narratives spread.
  • AI Infrastructure Projects – Platforms building decentralized compute for training and deploying models.
  • AI DeFi Hybrids – Tokens merging machine learning with trading, risk management, or yield optimization.

How to Ride the AI Wave
Using the Token Metrics platform, here’s how to position your portfolio:

  • Use Bold Signals: Sort by AI narrative to find breakout projects.
  • Set Alerts: Monitor new signal generation across top AI narratives.
  • Filter by Grade: Combine high Trader Grade with AI tag for high-conviction trades.

What This Means for Investors
The AI narrative is not a flash in the pan. It represents a paradigm shift in both technology and finance. Tokens that combine utility, vision, and timing will thrive. As always, early entry is key — and that’s where Token Metrics’ daily insights give users the edge.

Conclusion
AI tokens are fueling the next crypto bull run — and the smartest investors are already positioned. With real-time signals, narrative filters, and AI-powered grading, Token Metrics is your map through the chaos. The next big opportunity may already be on the Market Page.

Research

📈 Launch Coin’s Wild Ride: From 54 SOL to $4 Million

Token Metrics Team
4 min
MIN

The crypto world thrives on narratives, and few have captured attention in recent weeks like Launchcoin. Born from a blend of SocialFi innovation and meme-driven virality, Launchcoin has surged into the spotlight—offering both eye-popping returns and warnings of extreme volatility. Powered by Token Metrics’ AI insights, here’s a detailed look at where Launchcoin stands today.

🚀 AI Detected the Breakout Early

On April 20, 2025, Token Metrics’ proprietary AI model flipped bullish on Launchcoin. Since then, the token has rallied over 3x, proving the strength of the signal. Backed by machine learning models that track on-chain data, sentiment, and price action across multiple timeframes, the Trader Grade for Launchcoin is currently at a whopping 93.15%, designating it a Strong Buy in the short term.

However, after such an exponential surge, the platform’s analysts expect natural pullbacks as early buyers and whales begin to take profits. These corrections are healthy and expected in any meteoric price run—and should not be confused with a loss of fundamental strength.

🧠 Token Metrics Investor Grade: A Balanced Perspective

While short-term indicators are overwhelmingly bullish, the Investor Grade remains neutral, pointing to a more measured view on Launchcoin’s long-term potential. This signals that while there’s momentum, there are still structural risks—particularly due to its meme coin characteristics and reliance on hype cycles.

Still, a neutral long-term grade isn’t bearish. It suggests Launchcoin is currently stable at its elevated valuation, but investors should monitor developments carefully—especially as new features and ecosystem growth unfold.

📈 Launchcoin’s Wild Ride: From 54 SOL to $4 Million

The Launchcoin story has already minted millionaires. One trader reportedly turned an $8,191 investment (54 SOL) into $4 million after purchasing 14.62 million LAUNCHCOIN tokens when the market cap was below $500,000. This kind of exponential return is rare—even in crypto—and helped drive speculative interest across social media and trading forums.

Within just 22 days, Launchcoin’s market cap crossed $300 million, illustrating how quickly meme-based projects can capture market momentum, especially when they ride the wave of a compelling narrative.

🔄 Listings and Market Access

Launchcoin’s liquidity and accessibility have improved significantly. The token is now trading on major centralized exchanges:

  • Spot listings: Bitget, KuCoin, Gate.io, and MEXC
  • Futures: Recently launched on ByBit

These listings have broadened exposure, attracting a wider investor base and allowing leveraged traders to participate. Increased liquidity also reduces slippage, enabling larger capital inflows while minimizing execution risk.

🎭 From PASTERNAK to LAUNCHCOIN: The Rebranding

Initially launched as PASTERNAK, named after Believe’s founder Ben Pasternak, the project was rebranded to Launchcoin on May 2, 2025. The new name better reflects its core value proposition: empowering creators to launch tokens through a SocialFi model.

The model is simple but revolutionary—anyone can create a token by posting on social media with the “@launchcoin” tag. This lowers the barrier for entry into token creation and adds viral potential to every social interaction.

🧨 Risk and Volatility: A Speculative Bet

Despite its recent success, Launchcoin remains a highly speculative asset. Its meteoric rise is reminiscent of meme coin cycles seen with tokens like PEPE or DOGE. While Launchcoin offers a unique utility layer with its token-creation feature, its current valuation includes a significant hype premium.

Token Metrics encourages traders to stay nimble. With the AI trading signals, users can track grade changes in real-time, ensuring they’re not caught off guard by sharp reversals or cooldowns.

🧠 Final Thoughts

Launchcoin represents a blend of viral marketing, social token innovation, and AI-predicted trading opportunity. With strong short-term momentum, neutral long-term positioning, and significant ecosystem buzz, it’s a token to watch—but not without caution.

Whether you’re a trader riding the momentum or an investor assessing long-term viability, Token Metrics provides the data-driven edge to navigate Launchcoin’s volatility with confidence.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products