Crypto Basics

10 Best Crypto Exchanges for Investing and Trading

Discover the best crypto exchanges for both investing and trading in 2023. Explore top platforms with a range of features and benefits for crypto enthusiasts.
Marcus K
9 Minutes
MIN

In the bustling world of cryptocurrencies, knowing where to trade or invest can be a daunting task. With the number of available exchanges growing rapidly, finding the right fit tailored to your needs is essential. Whether you're a newbie or a seasoned trader, there's an exchange out there for you. 

In this comprehensive post, we simplify the choices by breaking down the 10 best crypto exchanges, their advantages, disadvantages, and whom they're most suited for.

What are Crypto Exchanges?

Crypto exchanges are digital platforms where users can buy, sell, or trade cryptocurrencies for other digital or fiat currencies. Think of them as the stock markets of the crypto world. 

They play a pivotal role in the crypto ecosystem by providing liquidity, price determination, and a gateway for new entrants to join the digital currency revolution.

List of Best Cryptocurrency Exchanges in 2023

Dive into our curated list of top cryptocurrency exchanges tailored for both seasoned traders and newcomers alike. As you journey ahead, you'll discover the ideal platform that aligns with your crypto trading and investment needs.

Note - While exchanges are generally considered safe platforms for crypto trading, it's crucial to stay updated on crypto market news and developments. 

This is because even highly reputed platforms are not entirely immune to the risks of hacks, scandals and regulatory actions.

1. Binance

Binance, founded in 2017 by Changpeng Zhao, skyrocketed to global fame within a year. Originating from China and later relocating due to regulations, this exchange is known for its vast array of cryptocurrencies and impressive trading volume. 

Binance's commitment to innovation, seen in features like their Binance Smart Chain, makes it a force to reckon with in the crypto world.

Best For: Intermediate to advanced traders.

Pros:

  • Massive Trading Volume: Offers liquidity for a vast array of tokens.
  • Variety of Cryptos: Lists numerous cryptocurrencies and pairs.
  • Advanced Tools: Advanced charting tools and features for pro traders.

Cons:

  • Complex UI can be overwhelming for beginners.
  • Past minor security breaches, though funds were safe.
  • Regulatory concerns in some countries.

2. Coinbase

Established in San Francisco in 2012, Coinbase stands as one of the most beginner-friendly exchanges. Brian Armstrong and Fred Ehrsam aimed to create a platform where anyone could safely buy and sell Bitcoin.

With its easy-to-use interface and robust security measures, Coinbase remains a top choice for newcomers to the crypto space.

Best For: Beginners to intermediate users.

Pros:

  • Intuitive Interface: Ideal for new crypto enthusiasts.
  • High Security: Features like 2FA and insurance for funds.
  • Regulated: Complies with U.S. financial regulations.

Cons:

  • Limited number of cryptocurrencies.
  • Higher fees compared to other exchanges.
  • May monitor and limit certain transactions.

3. Kraken

Jesse Powell founded Kraken in 2011, following the infamous Mt. Gox hack. With an emphasis on security and regulatory compliance, Kraken has built a reputation for being a safe haven for crypto assets. Its ability to handle fiat currencies adds versatility for traders and investors alike.

Best For: Intermediate to experienced traders.

Pros:

  • Security Measures: Robust security with cold storage and encrypted wallets.
  • Fiat Options: Multiple fiat currencies supported.
  • Low Fees: Competitive fee structure.

Cons:

  • User interface can be complex for beginners.
  • Limited payment methods.
  • Customer service can be slow.

Also Check - Kraken Latest Offerings

4. Gemini

Gemini, birthed in 2014 by the famous Winklevoss twins, places a strong emphasis on regulatory compliance and security. Based in New York, it's one of the few exchanges to earn a BitLicense, allowing operations in the state. 

With its clean design and institutional-grade security measures, Gemini has carved out a niche among crypto enthusiasts.

Best For: Beginners to intermediate users.

Pros:

  • Regulated: Stringent compliance with U.S. regulations.
  • Security: Offers insurance on user deposits.
  • Clean UI: Simplistic and user-friendly design.

Cons:

  • Limited range of cryptocurrencies.
  • High fees compared to competitors.
  • Limited global availability.

Also Check - Gemini Latest Offerings

5. Huobi

Initially established in China in 2013 by Leon Li, Huobi has since expanded its operations globally. Renowned for its extensive list of available cryptocurrencies, it caters to both the Eastern and Western crypto markets. 

Despite regulatory hurdles in its home country, Huobi thrives due to its adaptability and forward-thinking approach.

Best For: Intermediate to advanced traders.

Pros:

  • Token Variety: Extensive range of cryptocurrencies.
  • Global Reach: Available in many countries.
  • Futures Trading: Offers derivatives and futures.

Cons:

  • Complex platform for newcomers.
  • Regulatory concerns in certain areas.
  • Some reports of poor customer service.

6. eToro

eToro, founded in 2007, initially started as a general trading platform but swiftly incorporated cryptocurrencies into its offerings. 

The platform is widely recognized for its user-friendly interface and "social trading" features, allowing users to mimic the trading strategies of established crypto traders.

Best for: Beginners and those interested in social trading.

Pros:

  • User-Friendly: Intuitive interface ideal for beginners.
  • Social Trading: Follow and replicate experienced traders' moves.
  • Diverse Portfolio: Offers a wide range of assets beyond just cryptocurrencies.

Cons:

  • Withdrawal Fees: Can be higher compared to other platforms.
  • Platform Limitations: Some advanced trading tools are lacking.
  • Crypto Ownership: Users can't transfer certain cryptos to external wallets.

Also Check - eToro Latest Offerings

7. Crypto.com

Emerging in 2016, Crypto.com has quickly established itself as a comprehensive crypto ecosystem. Beyond its exchange, it offers a popular mobile app, a Visa card program, and crypto lending services. Its mission is to accelerate the world's transition to cryptocurrency.

Best for: Those seeking a comprehensive crypto ecosystem, from trading to everyday spending.

Pros:

  • All-In-One Solution: From trading to spending, it covers a broad spectrum of crypto activities.
  • Competitive Rates: Offers some of the best staking and interest rates in the industry.
  • Security: Features ISO/IEC 27001:2013 certification and utilizes cold storage.

Cons:

  • Complex Fee Structure: With multiple services, the fee structure can be intricate.
  • User Experience: Some users report occasional app glitches.
  • Limited Trading Tools: More advanced traders might find the platform's tools insufficient.

8. OKX

OKX, founded in 2017 and based in Malta, has rapidly emerged as a dominant player in the crypto exchange space. Its diverse offering, from spot trading to futures trading, appeals to a broad range of traders. With a constant drive to innovate, OKX remains at the cusp of crypto trading technology.

Best For: Advanced traders.

Pros:

  • Variety of Services: Spot, futures, and margin trading available.
  • High Liquidity: Large trading volume.
  • Mobile App: Intuitive and feature-rich app for trading on-the-go.

Cons:

  • Overwhelming for new users.
  • History of freezing withdrawals.
  • Regulatory challenges in some regions.

9. KuCoin

Founded in 2017, KuCoin is often dubbed the "People's Exchange" due to its user-centric approach. With a vast array of tokens, especially new and emerging ones, the platform attracts both new and seasoned traders. 

Its native KuCoin Shares (KCS) not only provides trading discounts but also underscores its ambition in the crypto space.

Best For: Intermediate users.

Pros:

  • Range of Tokens: Numerous altcoins and newer tokens available.
  • KuCoin Shares: Their own token offers trading discounts.
  • User-friendly: Intuitive interface suitable for newcomers.

Cons:

  • Lacks regulatory clarity.
  • Limited fiat currency support.
  • Customer support can be slow.

10. Bitstamp

Bitstamp, founded in 2011 by Nejc KodriÄŤ and Damijan Merlak, stands as Europe's longest-standing crypto exchange. With a focus on simplicity and reliability, it has drawn a consistent user base.

As one of the first platforms to provide a gateway between fiat and crypto, Bitstamp holds a significant place in crypto history.

Best For: Intermediate users.

Pros:

  • Reputation: Trusted in the crypto community for years.
  • Security: Offers multisig wallets and two-factor authentication.
  • Fiat Support: Supports several major fiat currencies.

Cons:

  • Limited range of cryptocurrencies.
  • The Interface can feel outdated.
  • Slower verification process.

Frequently Asked Questions

Q1. How do crypto exchanges ensure the security of users' funds?

Most crypto exchanges implement a combination of cold and hot storage solutions. Cold storage means keeping a majority of the funds offline, away from potential online threats.

Q2. Are there differences in fees between these exchanges?

Yes, each exchange has its own fee structure which can vary based on factors like trading volume, type of transaction, and membership tiers. It's always recommended to check the exchange's official site for the most up-to-date fee information.

Q3. Can I trade on multiple exchanges simultaneously?

Yes, many traders use multiple exchanges to capitalize on arbitrage opportunities or to access different coins. However, managing assets on multiple platforms can be complex, so tools like portfolio trackers or aggregators can be useful.

Q4. What should I consider when choosing an exchange for staking or earning interest on my holdings?

When considering staking or interest, look into the offered rates, the reputation of the exchange, withdrawal conditions, and whether the platform uses insured or secured wallets. Not all exchanges offer these services, so research is crucial.

Q5. How do centralized exchanges differ from decentralized exchanges (DEX)?

Centralized exchanges are managed by companies that oversee the trading process, ensure liquidity, and hold users' funds. Decentralized exchanges operate without a central authority, facilitating peer-to-peer trades directly between users.

Q6. Why do some exchanges have a different price for the same cryptocurrency?

Prices can vary due to factors like trading volume, liquidity, regional demand, and the specific pairs being traded. Arbitrage traders often exploit these price differences by buying on one exchange and selling on another.

Q7. How do I know if a crypto exchange is available in my country?

Many exchanges provide a list of supported countries on their website. Additionally, regulatory news or local crypto communities can provide insights into which exchanges operate in specific regions.

Q8. Can I transfer my cryptocurrency holdings from one exchange to another?

Yes, you can transfer your holdings by using the withdrawal function on your current exchange and inputting the deposit address of your new exchange. Always double-check addresses and be aware of withdrawal fees.

Conclusion

Picking the right crypto exchange can greatly influence your trading and investing experience. Factors such as security, fees, ease-of-use, and token variety play a crucial role. 

Whether you're just starting out or are a crypto veteran, these ten exchanges offer a range of features to cater to your needs. 

Always ensure to do further research and consider your personal requirements before settling on an exchange. Remember, in the dynamic world of crypto, informed decisions are the best decisions.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

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Moonshot Tokens in 2025: High-Risk, High-Reward Plays in the Crypto Market

Token Metrics Team
6 min
MIN

Introduction

The crypto market has always been fertile ground for high-risk, high-reward opportunities. While blue-chip assets like Bitcoin and Ethereum dominate headlines, the real thrill — and sometimes the highest returns — often comes from what the industry calls “moonshots.”

These are small-cap tokens, often under $50 million in market cap, with explosive potential and equally high volatility. In 2025, moonshots remain a core part of speculative trading strategies. But what exactly are they? How do you find them? And most importantly, how can you manage the outsized risks they carry?

Let’s dive into the world of moonshots, drawing insights from recent market trends and real-world data.

What Are Moonshot Tokens?

Moonshot tokens are early-stage, low-cap cryptocurrencies that carry massive upside potential. They often represent experimental ideas or emerging narratives — think AI integration, meme culture, or social tokens — that haven’t yet been fully recognized by the broader market.

Because they trade at relatively low valuations, even small inflows of capital can cause outsized price swings. It’s not uncommon for a moonshot to deliver 10x or even 50x gains within a short time. But the flip side is brutal: these same tokens can plummet to zero just as quickly.

Key characteristics of moonshots:

  • Market cap: Typically under $50 million.
  • Narrative-driven: Often tied to strong trends like AI, gaming, or DeFi experiments.
  • Volatility: Sharp, frequent price swings.
  • Liquidity: Thin order books, making large trades difficult without impacting price.

Why Are Moonshots Gaining Traction in 2025?

The current market environment — with crypto market capitalization hovering around $4 trillion — has created room for risk-taking. Investors who missed early gains on Bitcoin or Ethereum are now searching for the next big thing, leading to renewed interest in small-cap tokens.

Emerging narratives also fuel the fire:

  • AI-Crypto Fusion: Projects like Sahara AI and Mobi AI are proving that the AI narrative isn’t slowing down.
  • Social Tokens & Web3 Platforms: Zora’s creator-focused token model demonstrates how social media and crypto can intersect.
  • Community-First DeFi: Protocols like Blackhole DEX show the power of grassroots tokenomics.

These narratives often spill over into the moonshot arena, as smaller projects attempt to replicate the success of these headline-grabbing platforms.

How to Identify Promising Moonshots

Identifying moonshots is part research, part intuition, and part risk tolerance. Here’s what to look for:

1. Strong Narrative Alignment

The most successful moonshots ride on current narratives. In this cycle, AI agents, decentralized social platforms, and community-owned DeFi projects are leading themes. Projects in these categories often experience rapid hype-driven adoption.

2. On-Chain Data

Tools like Dune Analytics and on-chain scanners can reveal whale accumulation, new liquidity pools, or spikes in active addresses — all early indicators of growing interest.

3. Tokenomics

Evaluate supply schedules:

  • How many tokens are in circulation?
  • Are there large unlocks coming soon?
  • Does the project have mechanisms like buybacks or burns to support price stability?

4. Developer & Investor Backing

While many moonshots are grassroots projects, strong teams or backing from reputable funds (e.g., Polychain, Binance Labs) can boost credibility.

Case Studies: Recent Moonshots to Watch

1. Vine (Meme Token):
A meme coin leveraging the Vine brand, this token has gained traction despite limited documentation. Its appeal lies largely in nostalgia and speculative hype.

2. Moby AI: What started as an AI-driven whale-tracking agent has evolved into Mobi Screener, a Dexscreener competitor with integrated social features. The token model ties platform usage to token value — a promising experiment in utility-driven moonshots.

3. Graphite Protocol:
Developers behind Bonk Fun (a leading meme token platform), Graphite has created a buyback and burn model linked to Bonk’s success, aligning token value directly with ecosystem growth.

4. CookieDAO:
Initially positioned as an AI agent platform, CookieDAO is now expanding into proof-of-belief systems, adding new utilities and campaign features for Web3 projects.

The Risk Side: Why Moonshots Can Go to Zero

Moonshots are inherently speculative. Common pitfalls include:

  • Team Abandonment or Rug Pulls: Some projects vanish overnight.
  • Unsustainable Hype: Many moonshots rely on short-term narratives that fade.
  • Low Liquidity: Thin markets make it difficult to enter or exit without significant slippage.

A recent example is SpaceMesh, once hyped as a “next Bitcoin.” Despite strong tech, internal disputes and poor execution led to a near-total collapse — a stark reminder that good code doesn’t always equal good investment.

Managing Risk: A Practical Approach

If you’re trading moonshots, risk management is everything.

1. Position Sizing:
Never allocate more than 1% of your portfolio to any single moonshot. Spreading capital across multiple small positions reduces the impact of one token collapsing.

2. Diversification:
Balance moonshots with higher-cap tokens to stabilize overall portfolio performance.

3. Predefined Exits:
Set clear take-profit and stop-loss levels before entering a trade. Emotional decisions often lead to losses.

4. Time Your Entries:
Consider entering after initial hype cools but before major announcements or roadmap milestones.

The Future of Moonshots: Are They Worth It?

While moonshots can be risky, they remain an integral part of crypto’s DNA. For many traders, they serve as lottery tickets in a market where early discovery can lead to life-changing gains.

In 2025, moonshots are evolving. They’re no longer just meme-driven gambles. Increasingly, they represent experimental innovation — blending DeFi models, AI integrations, and community governance in ways that push the boundaries of blockchain technology.

Conclusion

Moonshots are not for the faint-hearted. They require research, timing, and above all, discipline. In 2025, with themes like AI-driven platforms, decentralized social networks, and community-focused DeFi reshaping the market, the next breakout token could be hiding in plain sight.

Whether you’re a seasoned trader or a curious newcomer, understanding the dynamics of moonshots — and respecting their risks — is essential for navigating this volatile but potentially rewarding segment of crypto.

Research

DeFi and AI Tokens Dominate as Crypto Market Nears $4 Trillion

Token Metrics Team
6 min
MIN

The cryptocurrency market continues to show resilience, with total market capitalization maintaining a strong foothold near $4 trillion. While Bitcoin remains the cornerstone of this cycle, the spotlight is shifting toward altcoins — especially those at the forefront of decentralized finance (DeFi) and artificial intelligence (AI) integration.

In this blog, we’ll explore the top narratives shaping today’s market, focusing on DeFi protocols like Blackhole DEX and PancakeSwap, alongside emerging AI projects such as Sahara AI and Moby AI.

Why DeFi Is Surging Again

DeFi has staged an impressive comeback in 2025. After a period of stagnation, several protocols have redefined their models to prioritize community engagement and sustainable growth.

Black Hole DEX:
Launched on Avalanche, Blackhole DEX has quickly become the network’s largest decentralized exchange, overtaking Trader Joe. The platform uses a community-first approach: no team allocation, weekly token emissions to liquidity providers, and a bribe-based voting mechanism for rewards distribution.

Impact:
This design has created a powerful flywheel effect. As token prices rise, APYs increase, attracting more liquidity, which in turn boosts trading volume and revenue. Within days, Blackhole DEX grew its TVL from $7 million to $193 million — a staggering feat.

PancakeSwap: A Sleeping Giant?

PancakeSwap, the dominant DEX on Binance Smart Chain (BSC), has been quietly outperforming its competitors in trading volumes and fee generation. Recent data shows PancakeSwap generating more than 4x the daily fees of Uniswap, yet its fully diluted valuation remains significantly lower.

Growth Catalysts:

  • Integration with the Binance Wallet ecosystem.
  • Expansion into other ecosystems like Solana.
  • All-time-high trading volumes despite broader market corrections.

For investors seeking a large-cap DeFi protocol with strong fundamentals and potential upside, PancakeSwap’s metrics warrant attention.

AI Meets Crypto: The Next Frontier

Artificial intelligence continues to transform multiple industries, and crypto is no exception.

Sahara AI:
Sahara AI is building a full-stack AI infrastructure for decentralized applications. Backed by heavyweights like Binance and Polychain, its mission is to bridge Web3 and AI — a theme that’s likely to dominate innovation cycles in the coming years.

Moby AI:
Initially launched as an AI trading agent, Moby AI has expanded into building tools like Moby Screener, a competitor to Dexscreener. Its unique tokenomics link user engagement directly to the platform’s utility, making it an experiment worth watching.

The Broader Altcoin Landscape

Beyond DeFi and AI, other notable projects are also gaining ground:

  • Graphite Protocol: The developer behind LetsBonk.Fun, sharing revenue with its ecosystem tokens through buyback strategies.

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  • Zora: A social media-meets-crypto platform allowing creators to monetize their content directly on-chain.

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  • Project X: A cross-chain DEX on Hyperliquid, amassing $28 million in TVL within 24 hours of launch.

These projects underscore the diversity of innovation happening outside Bitcoin’s shadow.

Risk Management in a Volatile Market

The excitement around DeFi and AI tokens comes with elevated risk. Here are some best practices:

  • Allocate wisely: Keep high-risk allocations (like low-cap “moonshots”) small — no more than 1% per trade.
  • Monitor narratives: Rapid shifts in market sentiment can create both opportunities and pitfalls.
  • Stay updated: Protocol changes, tokenomics adjustments, and ecosystem partnerships can significantly impact valuations.

Conclusion

As the crypto market edges closer to $4 trillion, the narratives driving growth are evolving. DeFi is proving its staying power with innovative models like Black Hole DEX, while AI-focused projects like Sahara AI are pushing the boundaries of what blockchain can achieve.

For market participants, the challenge lies in identifying which of these trends have lasting potential — and positioning themselves accordingly.

Research

Altcoins on the Rise: How Bitcoin’s Stability Is Fueling the Next Market Wave

Token Metrics Team
6 min
MIN

As Bitcoin stabilizes near its recent highs, the crypto market is witnessing a familiar pattern — altcoins are beginning to surge. While Bitcoin often leads during the early phases of a bullish cycle, history shows that capital tends to flow into altcoins as confidence builds. In the past two weeks, this transition has become increasingly evident, with several promising projects capturing significant market attention.

Bitcoin’s Stabilization and What It Means

Since early July, Bitcoin has managed to hold above key resistance levels, cementing its role as the market’s anchor. At the time of writing, total crypto market capitalization hovers near $4 trillion — a level that hasn’t been seen since the previous cycle’s peaks. Historically, when Bitcoin consolidates above its former highs, capital begins rotating into altcoins. This shift often marks the start of a broader rally across the market.

Key takeaway: The current market appears to be in the early stages of this altcoin rotation.

Altcoins Leading the Charge

Several altcoins have emerged as strong contenders in recent weeks.

1. Zora: The Social Token Platform
Zora, an on-chain social platform that allows creators to tokenize posts and earn from their content, has seen exponential growth following its integration into the Base App (Coinbase’s rebranded wallet). Creator activity and transaction volumes have surged, driving up demand for the Zora token. With each creator post paired to the Zora token, this integration has created a direct link between platform usage and token utility.

Why it matters: The combination of Web3 social media and creator monetization is a powerful narrative, and Zora appears well-positioned to capitalize on this trend.

2. Spark: A MakerDAO-Connected Lending Platform
Spark, a DeFi lending protocol linked to Sky Protocol, has also been a standout performer. It recently experienced a sharp increase in liquidity and price action, fueled by its integration with CookieDAO’s campaign and ongoing airdrop programs.

Why it matters: With DeFi gaining renewed interest, protocols offering sustainable yields through established ecosystems like Sky Protocol (formerly MakerDAO) are likely to remain attractive to both retail and institutional participants.

3. Sahara AI: Building the AI-Crypto Intersection
Sahara AI has positioned itself at the intersection of AI and blockchain. Backed by Binance, Polychain, and Foresight Ventures, this project offers a full-stack AI solution tailored for decentralized applications. Its long-term vision of creating AI-enabled Web3 services is attracting both developers and investors.

Why it matters: AI and crypto remain two of the most dominant narratives in tech, and projects combining these sectors could drive the next wave of innovation.

4. PancakeSwap: Undervalued Giant?
Despite being one of the largest DEXs by trading volume and daily fee generation, PancakeSwap appears significantly undervalued compared to peers like Uniswap. The platform recently expanded its operations to other chains, including Solana, and benefits from strong integration with the Binance Wallet ecosystem.

Why it matters: Fundamentals suggest PancakeSwap has room for growth if the market re-rates its value relative to competitors.

Market Themes to Watch

Bitcoin vs. Altcoin Season:
Our analysis shows we are still in a Bitcoin-dominant phase. Historically, altcoins outperform when Bitcoin consolidates or cools off. This implies that the current rotation into altcoins could continue as capital flows down the risk curve.

DeFi Revival:
Protocols like Blackhole DEX on Avalanche — which has grown its TVL from $7 million to $193 million in less than 2 weeks — highlight a renewed interest in decentralized finance. Unlike VC-backed models, Blackhole’s community-first tokenomics have resonated with users seeking fairer distribution.

Social Tokens & AI Integration:
Platforms like Zora and Sahara AI are tapping into major growth narratives: decentralized social media and artificial intelligence. Both sectors are likely to see continued experimentation and adoption.

Managing Risk in Altcoin Investing

While the upside potential in altcoins is high, so is the volatility. For high-risk trades, such as “moonshots” (low-cap tokens under $50 million market cap), we recommend:

  • Position sizing: Limit exposure to 1% per trade.
  • Diversification: Spread investments across multiple projects to reduce single-token risk.
  • Exit planning: Pre-define take-profit and stop-loss levels.

Conclusion

The crypto market is entering an exciting phase. Bitcoin’s consolidation above key levels suggests a healthy backdrop for risk assets, and altcoins are beginning to benefit. From creator monetization platforms like Zora to cross-chain DeFi protocols like Spark and Black Hole, this new wave of projects represents the diversity and innovation driving the next cycle.

As always, measured participation and disciplined risk management remain essential.

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