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From Retail to Institutions: Who’s Driving the Crypto Market in 2025?

Crypto markets are evolving — and fast. In the early days, retail investors dominated the space.
Token Metrics Team
4 min
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Crypto markets are evolving — and fast. In the early days, retail investors dominated the space. But by 2025, the tides are shifting. Institutional investors, family offices, and algorithmic funds are entering the market at scale. This blog explores the growing divide — and how it’s reshaping opportunities for everyday traders.

The Rise of Institutional Money in Crypto
Over the last year, a new class of investors has emerged: professional firms with deep pockets and long-term horizons. They're no longer just “exploring crypto” — they’re actively deploying capital.

Why now?

  • Regulatory clarity in major jurisdictions
  • Bitcoin ETF approvals and crypto fund launches
  • Better custody, risk management, and analytics tools (including Token Metrics)

What Are Institutions Buying?
Institutions tend to avoid meme coins and hyper-volatility. Instead, they focus on:

  • Layer 1 Infrastructure – Ethereum alternatives like Sui and Avalanche
  • AI Tokens – Leveraging real-world utility and strong narratives
  • DeFi Blue Chips – Projects with consistent TVL and governance upgrades
  • Stable Yield Strategies – On-chain bonds, staking, and real-world asset tokens

Token Metrics has seen a spike in institutional users filtering by Investor Grade and project fundamentals.

Retail Traders Still Dominate One Arena
Retail traders are far from out — they dominate high-volatility narratives:

  • Meme tokens
  • Social coin launches (e.g., Launchcoin)
  • Short-term speculation based on influencer sentiment

Retail’s edge? Speed, risk tolerance, and virality. Many of Token Metrics’ bold signals still originate from this activity before institutions catch on.

Token Metrics Bridging the Divide
What makes Token Metrics powerful in 2025 is its ability to serve both segments:

  • Institutions use it for due diligence, grades, and long-term planning.
  • Retail traders use it for short-term signals, alerts, and narrative tracking.

This dual capability creates a level playing field, where data, not capital, is the edge.

How to Trade Based on Who’s in Control

  1. When institutions lead – expect slower but more sustainable growth. Focus on high Investor Grade tokens.
  2. When retail leads – expect fast-moving pumps and dumps. Use high Trader Grade + bold signals.
  3. Hybrid phase (now) – Use both metrics to balance volatility and long-term conviction.

Market Behavior Patterns to Watch

  • Low volatility + high inflows → Institutional buildup
  • High volume + sudden spikes → Retail-driven narratives
  • Diverging BTC vs. altcoin trends → Mixed sentiment cycles

Conclusion
The crypto market in 2025 is being driven by both the old guard and the new wave. Institutions bring maturity. Retail brings momentum. Smart investors use tools like Token Metrics to read the room — and position themselves accordingly.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
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Token Metrics Team
Token Metrics Team

Recent Posts

Research

Bitcoin vs. Altcoin Season: Where the Market's Headed in 2025

Token Metrics Team
5 min

Introduction
In the ever-evolving world of crypto, understanding the cyclical relationship between Bitcoin and altcoins is crucial for successful trading. During Token Metrics’ latest market update, Ian Balina highlighted key indicators pointing to a shift in momentum — possibly signaling the return of an altcoin season.

What Is Altcoin Season?
Altcoin season is a period in the crypto market where altcoins outperform Bitcoin in terms of price gains. Historically, this shift occurs when Bitcoin stabilizes after a rally, giving room for capital rotation into smaller-cap tokens with higher risk/reward potential.

Bitcoin’s Dominance and the Signs of Rotation
As of May 2025, Bitcoin remains a market anchor, but its dominance is showing signs of plateauing. Ian pointed out that capital is beginning to flow into AI tokens, new infrastructure plays, and community-driven projects like Launchcoin — which has already returned 35x gains. These trends are classic precursors to altcoin season.

Top Performing Altcoins Identified by Token Metrics
Token Metrics’ bold signals have identified several high-performing altcoins, such as:

  • Launchcoin: 35x gain since the signal triggered.
  • AI Infrastructure Tokens: Benefiting from the broader AI narrative in crypto.
  • DeFi 2.0 Protocols: Getting renewed attention amid institutional interest.

Key Indicators to Watch

  1. Bitcoin Dominance Chart – A drop below 50% dominance often precedes altcoin rallies.
  2. Volume Trends – Increasing volume on altcoin pairs indicates rising interest.
  3. Token Metrics Grades – Look for altcoins with high Trader and Investor Grades — a dual signal of short- and long-term strength.

How to Prepare Your Portfolio
Traders should consider gradual rotation — locking in BTC gains and reallocating to top-rated altcoins. Using Token Metrics’ tools:

  • Monitor daily signal updates
  • Filter by Trader Grade > 80 and recent bold signals
  • Keep an eye on AI and DeFi narratives, as they dominate 2025’s momentum

Conclusion
Whether we’re entering a full-blown altcoin season or just a mini-cycle, the signals are clear: capital is rotating. Use data, not guesswork. With Token Metrics’ AI-powered tools, you can identify high-potential opportunities and stay ahead of the curve in both Bitcoin and altcoin markets.

Research

Rise of AI Coins: How AI Narratives Are Fueling the Next Bull Run

Token Metrics Team
4 min

Introduction
AI is no longer just a tech buzzword — it’s a dominant force driving the next wave of crypto innovation. In 2025, artificial intelligence has found a new frontier: blockchain. From infrastructure protocols to AI-native tokens, the market is seeing a surge in interest, investment, and returns for coins tied to the AI narrative. Token Metrics is at the forefront, helping users identify these explosive opportunities.

Why AI Coins Are Surging
The intersection of AI and crypto isn’t random. Three forces are converging to power this narrative:

  1. Mainstream AI Adoption – With tools like ChatGPT and Claude going mainstream, interest in AI has exploded.
  2. Decentralized Intelligence – Blockchain offers a secure, transparent way to distribute AI models and datasets.
  3. Speculative Momentum – The hype around AI is creating high-risk, high-reward token launches with strong upside potential.

Token Metrics’ AI Token Detection Strategy
Token Metrics uses its proprietary AI to identify early momentum in the market. Here's how it helped surface the best-performing AI tokens:

  • Volume spikes and unusual trading patterns
  • Token grades showing >80 Trader Score
  • Bold signals based on narrative tracking
  • Cross-chain analysis for upcoming projects

Ian Balina noted during the recent webinar that several AI coins have already delivered outsized returns — and this is just the beginning.

Examples of AI Tokens to Watch

  • Launch Coin – While not an AI token itself, its virality shows how fast narratives spread.
  • AI Infrastructure Projects – Platforms building decentralized compute for training and deploying models.
  • AI DeFi Hybrids – Tokens merging machine learning with trading, risk management, or yield optimization.

How to Ride the AI Wave
Using the Token Metrics platform, here’s how to position your portfolio:

  • Use Bold Signals: Sort by AI narrative to find breakout projects.
  • Set Alerts: Monitor new signal generation across top AI narratives.
  • Filter by Grade: Combine high Trader Grade with AI tag for high-conviction trades.

What This Means for Investors
The AI narrative is not a flash in the pan. It represents a paradigm shift in both technology and finance. Tokens that combine utility, vision, and timing will thrive. As always, early entry is key — and that’s where Token Metrics’ daily insights give users the edge.

Conclusion
AI tokens are fueling the next crypto bull run — and the smartest investors are already positioned. With real-time signals, narrative filters, and AI-powered grading, Token Metrics is your map through the chaos. The next big opportunity may already be on the Market Page.

Research

📈 Launch Coin’s Wild Ride: From 54 SOL to $4 Million

Token Metrics Team
4 min

The crypto world thrives on narratives, and few have captured attention in recent weeks like Launchcoin. Born from a blend of SocialFi innovation and meme-driven virality, Launchcoin has surged into the spotlight—offering both eye-popping returns and warnings of extreme volatility. Powered by Token Metrics’ AI insights, here’s a detailed look at where Launchcoin stands today.

🚀 AI Detected the Breakout Early

On April 20, 2025, Token Metrics’ proprietary AI model flipped bullish on Launchcoin. Since then, the token has rallied over 3x, proving the strength of the signal. Backed by machine learning models that track on-chain data, sentiment, and price action across multiple timeframes, the Trader Grade for Launchcoin is currently at a whopping 93.15%, designating it a Strong Buy in the short term.

However, after such an exponential surge, the platform’s analysts expect natural pullbacks as early buyers and whales begin to take profits. These corrections are healthy and expected in any meteoric price run—and should not be confused with a loss of fundamental strength.

🧠 Token Metrics Investor Grade: A Balanced Perspective

While short-term indicators are overwhelmingly bullish, the Investor Grade remains neutral, pointing to a more measured view on Launchcoin’s long-term potential. This signals that while there’s momentum, there are still structural risks—particularly due to its meme coin characteristics and reliance on hype cycles.

Still, a neutral long-term grade isn’t bearish. It suggests Launchcoin is currently stable at its elevated valuation, but investors should monitor developments carefully—especially as new features and ecosystem growth unfold.

📈 Launchcoin’s Wild Ride: From 54 SOL to $4 Million

The Launchcoin story has already minted millionaires. One trader reportedly turned an $8,191 investment (54 SOL) into $4 million after purchasing 14.62 million LAUNCHCOIN tokens when the market cap was below $500,000. This kind of exponential return is rare—even in crypto—and helped drive speculative interest across social media and trading forums.

Within just 22 days, Launchcoin’s market cap crossed $300 million, illustrating how quickly meme-based projects can capture market momentum, especially when they ride the wave of a compelling narrative.

🔄 Listings and Market Access

Launchcoin’s liquidity and accessibility have improved significantly. The token is now trading on major centralized exchanges:

  • Spot listings: Bitget, KuCoin, Gate.io, and MEXC
  • Futures: Recently launched on ByBit

These listings have broadened exposure, attracting a wider investor base and allowing leveraged traders to participate. Increased liquidity also reduces slippage, enabling larger capital inflows while minimizing execution risk.

🎭 From PASTERNAK to LAUNCHCOIN: The Rebranding

Initially launched as PASTERNAK, named after Believe’s founder Ben Pasternak, the project was rebranded to Launchcoin on May 2, 2025. The new name better reflects its core value proposition: empowering creators to launch tokens through a SocialFi model.

The model is simple but revolutionary—anyone can create a token by posting on social media with the “@launchcoin” tag. This lowers the barrier for entry into token creation and adds viral potential to every social interaction.

🧨 Risk and Volatility: A Speculative Bet

Despite its recent success, Launchcoin remains a highly speculative asset. Its meteoric rise is reminiscent of meme coin cycles seen with tokens like PEPE or DOGE. While Launchcoin offers a unique utility layer with its token-creation feature, its current valuation includes a significant hype premium.

Token Metrics encourages traders to stay nimble. With the AI trading signals, users can track grade changes in real-time, ensuring they’re not caught off guard by sharp reversals or cooldowns.

🧠 Final Thoughts

Launchcoin represents a blend of viral marketing, social token innovation, and AI-predicted trading opportunity. With strong short-term momentum, neutral long-term positioning, and significant ecosystem buzz, it’s a token to watch—but not without caution.

Whether you’re a trader riding the momentum or an investor assessing long-term viability, Token Metrics provides the data-driven edge to navigate Launchcoin’s volatility with confidence.

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