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From Retail to Institutions: Who’s Driving the Crypto Market in 2025?

Crypto markets are evolving — and fast. In the early days, retail investors dominated the space.
Token Metrics Team
4 min
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Crypto markets are evolving — and fast. In the early days, retail investors dominated the space. But by 2025, the tides are shifting. Institutional investors, family offices, and algorithmic funds are entering the market at scale. This blog explores the growing divide — and how it’s reshaping opportunities for everyday traders.

The Rise of Institutional Money in Crypto
Over the last year, a new class of investors has emerged: professional firms with deep pockets and long-term horizons. They're no longer just “exploring crypto” — they’re actively deploying capital.

Why now?

  • Regulatory clarity in major jurisdictions
  • Bitcoin ETF approvals and crypto fund launches
  • Better custody, risk management, and analytics tools (including Token Metrics)

What Are Institutions Buying?
Institutions tend to avoid meme coins and hyper-volatility. Instead, they focus on:

  • Layer 1 Infrastructure – Ethereum alternatives like Sui and Avalanche
  • AI Tokens – Leveraging real-world utility and strong narratives
  • DeFi Blue Chips – Projects with consistent TVL and governance upgrades
  • Stable Yield Strategies – On-chain bonds, staking, and real-world asset tokens

Token Metrics has seen a spike in institutional users filtering by Investor Grade and project fundamentals.

Retail Traders Still Dominate One Arena
Retail traders are far from out — they dominate high-volatility narratives:

  • Meme tokens
  • Social coin launches (e.g., Launchcoin)
  • Short-term speculation based on influencer sentiment

Retail’s edge? Speed, risk tolerance, and virality. Many of Token Metrics’ bold signals still originate from this activity before institutions catch on.

Token Metrics Bridging the Divide
What makes Token Metrics powerful in 2025 is its ability to serve both segments:

  • Institutions use it for due diligence, grades, and long-term planning.
  • Retail traders use it for short-term signals, alerts, and narrative tracking.

This dual capability creates a level playing field, where data, not capital, is the edge.

How to Trade Based on Who’s in Control

  1. When institutions lead – expect slower but more sustainable growth. Focus on high Investor Grade tokens.
  2. When retail leads – expect fast-moving pumps and dumps. Use high Trader Grade + bold signals.
  3. Hybrid phase (now) – Use both metrics to balance volatility and long-term conviction.

Market Behavior Patterns to Watch

  • Low volatility + high inflows → Institutional buildup
  • High volume + sudden spikes → Retail-driven narratives
  • Diverging BTC vs. altcoin trends → Mixed sentiment cycles

Conclusion
The crypto market in 2025 is being driven by both the old guard and the new wave. Institutions bring maturity. Retail brings momentum. Smart investors use tools like Token Metrics to read the room — and position themselves accordingly.

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About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
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Token Metrics Team
Token Metrics Team

Recent Posts

Research

Best Long-Term Crypto Picks for the 2025 Bull Market

Token Metrics Team
4 min

In a market full of noise, value investors are asking one critical question: what should I hold long-term?

Here are some of our top picks, based on fundamentals, traction, and longevity.

1. Grass – AI + Revenue

Grass stands out in the AI space. With over $15M in revenue from its browser extension and data resale model, it’s one of the few protocols generating real-world value. It’s a top AI blue chip we’re confident holding over multiple cycles.

2. Peaq – DePIN Infrastructure

Peaq positions itself as the Chainlink of decentralized physical infrastructure. While still under $1B FDV, it’s been consistent in development and narrative strength.

3. Sui – Consumer-Focused L1

Sui isn’t just another L1. Between Phantom wallet support, SuiPlay hardware, and growing dApp adoption, Sui has the elements to outpace older chains like Solana or Avalanche in user growth.

4. Parcl – Real Estate Derivatives

For exposure to real-world assets, Parcl offers a compelling play. Their UI is retail-friendly, listings are strong, and the market cap remains under $150M. This is one to watch as RWA adoption grows.

5. BitTensor – AI Infrastructure Layer

With a unique emission model and growing subnet usage, BitTensor remains the top AI infra token. Some even compare its long-term potential to early Bitcoin.

Bonus Mentions:

  • Uniswap / Aave / Compound – battle-tested DeFi with upcoming fee-sharing upgrades

  • Chainlink – oracle king still dominating infrastructure

  • Hyperliquid – sustainable revenue, EVM chain, and perps dominance

Final Words

The 2025 bull market will create noise—but also opportunity. These tokens aren’t just trendy—they’re infrastructure plays with real utility and upside. Allocate accordingly.

Research

SUI Price Analysis: Short-Term Momentum Builds Amid Long-Term Uncertainty

Token Metrics Team
4 min

SUI, a rising Layer 1 blockchain network, has been gaining traction recently—and Token Metrics' AI-powered tools were ahead of the curve in identifying its bullish momentum. On April 24th, the Token Metrics Trader Grade issued a bullish signal for SUI, and since then, the price has climbed nearly 22%, confirming the strength of the short-term trend.

But there’s more to this move than just price action. Token Metrics offers a unique perspective by analyzing both short-term and long-term signals through its proprietary Trader Grade and Investor Grade ratings. These grades offer a layered view of an asset's potential by using machine learning to evaluate over 80 on-chain, off-chain, and technical indicators.

Token Metrics AI: Bullish for Traders, Bearish for Investors

As of the latest data, SUI holds a “Strong Buy” rating on the Token Metrics Trader Grade, signaling powerful momentum for short-term traders. This suggests that swing traders and scalpers could benefit from the current trend, particularly if the price can decisively break through the immediate resistance at $4.25.

However, the Investor Grade tells a different story. While the short-term outlook is bullish, the long-term view remains cautious. The Investor Grade currently recommends a Sell, suggesting SUI may face challenges in sustaining gains over a multi-month time frame. This divergence highlights the importance of aligning your investment strategy with the appropriate time horizon.

TVL Growth Validates SUI’s Ecosystem Expansion

Beyond AI ratings, Token Metrics also factors in fundamental metrics—and one of the strongest tailwinds for SUI right now is its rapidly growing Total Value Locked (TVL). According to DeFi Llama, SUI’s TVL has surged to a new all-time high of $2.11 billion, cementing its position as the 8th largest blockchain by TVL.

This growth in TVL indicates that more capital is being deployed in the SUI ecosystem. It reflects increased user engagement with decentralized applications (dApps) on the network and signals rising confidence among DeFi participants. From a fundamental standpoint, this bodes well for SUI’s long-term utility—even if its price action hasn't yet caught up to the full extent of this growth.

Key Technical Levels: Breakout or Pullback?

From a technical analysis standpoint, SUI is now testing a major resistance at $4.25. A confirmed breakout above this level could send the asset surging toward new all-time highs, potentially igniting a new wave of momentum-driven buying.

However, if the price fails to breach this resistance zone, a pullback is likely. In that scenario, the $3.00 to $3.20 range should act as a solid support area. These levels will be critical for traders to monitor, and Token Metrics' real-time alerts can help users stay on top of such breakouts or reversals.

Trading Smarter with Token Metrics

Whether you're trading short-term breakouts or evaluating long-term positions, Token Metrics helps crypto investors make data-driven decisions. The platform’s dual-grade system—Trader Grade for momentum-based insights and Investor Grade for long-term trends—equips users with nuanced information to act with confidence.

Moreover, Token Metrics integrates this data directly into its AI Trading Agent and custom alerts system, ensuring you never miss an opportunity or warning signal. With instant access to heatmaps, technical breakdowns, and AI-based predictions, SUI traders can manage risk more efficiently and capitalize on emerging trends before the rest of the market catches on.

Final Thoughts

SUI is showing promising signs, especially with its network fundamentals improving rapidly and short-term momentum turning bullish. Still, the cautious long-term outlook suggests that traders should proceed with a balanced approach—watching both breakout levels and support zones, while leveraging tools like Token Metrics for real-time decision-making support.

As always, combining AI-driven insights with strong risk management is the key to navigating volatile markets like crypto. SUI is one to watch—and Token Metrics helps you stay one step ahead.

Announcements

AI Tokens and DeFi 2.0: Where Smart Capital is Flowing

Token Metrics Team
4 min

The crypto market is cyclical—not just in price, but in narrative. In recent months, attention has rotated from AI to DeFi, creating new opportunities for savvy investors. Let’s break down the trends.

AI Momentum Remains Strong

Projects like Vader AI, BitTensor, and Grass continue to dominate the conversation. Vader AI, part of the Virtua ecosystem, gained momentum from staking programs and Genesis Launchpad allocations. Grass, a data-layer AI protocol, claims $15M+ in revenue and recently flipped bullish on technical indicators.

BitTensor remains the leading infrastructure play in the AI space, drawing parallels to Bitcoin in its community enthusiasm and decentralization ethos. It has rebounded over 150% from its lows and is showing resilience in the current market cycle.

DeFi’s Comeback: Aerodrome and Beyond

Meanwhile, DeFi is showing signs of resurgence. Aerodrome, a DEX on the Base chain, is gaining traction through strong liquidity incentives and revenue-sharing mechanisms. Its user incentives echo the early days of Curve or Uniswap but on a chain optimized for scalability.

Virtua’s staking model is also driving a hybrid DeFi/AI strategy, blurring the lines between token utility, participation, and value capture.

Narrative Rotation: What It Means

Crypto narratives are rarely zero-sum. What we’re seeing now is a healthy diversification: AI remains dominant, but DeFi is catching a second wind. For investors, this means exploring tokens that sit at the intersection—offering strong tech, compelling incentives, and infrastructure integrations.

Closing Thoughts

Whether you’re riding the AI wave or positioning for the DeFi rebound, it’s clear that smart capital is flowing into ecosystems with tangible traction. Watch the flows, track the signals, and always be ready to pivot.

Track the Trends with Token Metrics

Token Metrics is your edge in navigating the ever-shifting landscape of crypto narratives. Our AI-powered research platform helps you spot bullish trends early, evaluate project fundamentals, and make data-driven investment decisions. Whether you're interested in AI tokens, DeFi protocols, or hybrid plays, Token Metrics provides real-time signals, technical grades, and curated indices to guide your next move.

Explore the platform at www.tokenmetrics.com and discover where smart capital is heading next.

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