Back to blog
Crypto Basics

Pump and Dump Schemes - How to Spot and Avoid Investment Scams

Learn everything about pump and dump schemes and how to identify it, in this descriptive guide.
Token Metrics Team
7 Minutes
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 No credit card | 1-click unsubscribe

As the world of finance continues to evolve, new and innovative investment opportunities have emerged. However, alongside these opportunities come potential risks and scams.

One such scam that has become increasingly prevalent is the "pump and dump" scheme. In this article, we'll discuss what a pump and dump scheme is, how to spot it, and how to avoid falling victim to such investment scams.

What is Pump and Dump?

Pump and dump is a type of investment fraud used in the financial market where one or more people intentionally raise the price of a stock, crypto or other financial assets by disseminating false or deceptive information to lure investors. 

Once the price has increased to the desired level, these manipulators sell their shares at a profit, leading to a decrease in price, and leaving innocent investors with securities that are either worthless or overpriced.

How Does the Pump and Dump Scheme Work?

The mechanics of a pump and dump scheme works by manipulating microcap assets, such as penny stocks or cheap cryptos, which are companies with a small market capitalization. These assets are usually traded at a very low price, and do not follow strict requirements for public listing.

Therefore, scammers can easily manipulate information about these assets. The lack of publicly available information provides fraudsters with favorable conditions since potential investors lack the necessary sources to verify all the information about a company and management.

Moreover, microcap assets are highly illiquid and have very low trading volume. As a result, even small transactions can significantly boost the asset price.

The fraudster typically starts by buying a large number of shares in that type of micro cap asset, then spreading false information about the company through various channels, such as social media, chat rooms, and email newsletters.

Once the price of the asset has been artificially inflated, the fraudsters will begin selling their holdings, realizing significant profits. As the scheme is uncovered, the price of the asset typically plummets, leaving unsuspecting investors with significant losses.

Types of Pump and Dump Schemes

There are several types of pump and dump schemes in financial world, including:

Pre-arranged pump and dump: A group of fraudsters will agree to buy a particular asset simultaneously, creating an artificial demand and price surge. Once the price has reached a certain level, the fraudsters will sell their holdings, causing the price to crash.

Social media pump and dump: Fraudsters will use social media platforms to spread false information and create hype around a particular cryptocurrency, stocks or any other asset, encouraging investors to buy. Once the price has been inflated, the fraudsters will sell their holdings.

Exchange-based pump and dump: Fraudsters will use exchanges with low liquidity to create artificial demand for a particular asset, causing the price to surge. Once the fraudsters have sold their holdings, the price typically crashes.

Role of Social Media in Pump and Dump Schemes

Social media plays a significant role in pump and dump schemes as it allows individuals to disseminate false or misleading information about a stock or cryptocurrency quickly and easily to a large audience. 

Scammers may create fake social media profiles or use existing ones to promote the cryptocurrency or digital asset and spread positive news about it, encouraging others to invest. They may also use social media to organize groups of investors to buy and sell the asset at specific times to manipulate its price. 

Social media platforms such as Twitter and Telegram are popular channels for these activities. Investors must be cautious and verify the accuracy of information before making investment decisions based on social media posts or messages.

Pump and Dump Examples

Here are some real-life examples of crypto pump and dump schemes:

Verge - In April 2018, the cryptocurrency Verge experienced a sudden price increase of over 300% in just a few hours. The price increase was caused by a group of individuals who coordinated a pump and dump scheme on social media platforms. The group created false hype around the cryptocurrency, which caused a massive influx of investors who were looking to get rich quickly. 

Soon after the scheme was executed, the value of the cryptocurrency dropped sharply, resulting in substantial losses for investors who failed to dispose of their holdings promptly.

Dogecoin - Dogecoin is a cryptocurrency that was created as a joke in 2013 but gained a significant following due to its popularity on social media. In 2021, a group of individuals on Reddit coordinated a pump and dump scheme on Dogecoin, causing its value to increase significantly in a very short span of time.

The group created a social media campaign that encouraged investors to buy and hold Dogecoin, which caused its value to skyrocket. However, as with all pump and dump schemes, the value of the cryptocurrency eventually plummeted, causing significant losses for investors who were not able to sell their holdings in time.

How to Spot Pump and Dump?

There are several warning signs that investors can look for to spot a pump and dump scheme -

High-pressure sales tactics - Fraudsters often use high-pressure sales tactics to convince investors to buy into a stock or crypto quickly before the price goes up. They may use language such as "this is a once-in-a-lifetime opportunity" or "you don't want to miss out on this."

Unsolicited investment advice - Be wary of unsolicited investment advice from people you don't know, especially if it comes in the form of an email or social media message. Fraudsters may pose as legitimate investment advisors or insiders and offer tips on assets that are "about to take off."

Huge price swings - If you see a stock that is experiencing huge price swings with no apparent reason, this could be a sign of a pump and dump scheme. 

Lack of information - If you can't find any information about a company or its products, this could be a red flag. Pump and dump fraudsters often create shell companies or use obscure assets to make it difficult for investors to do their due diligence.

Misleading information - Be skeptical of any information that seems too good to be true. Pump and dump fraudsters often make false or misleading statements about a company's financial health, products, or industry.

How to Avoid Pump and Dump Schemes?

Here are some tips for avoiding pump and dump investment scams:

Do your research - Before investing in any stock, crypto or other asset, do your research. Read the company's annual report, financial statements, and news articles about the company.

Be skeptical - If an investment opportunity seems too good to be true, it probably is. Be skeptical of high-pressure sales tactics, unsolicited investment advice, and promises of guaranteed returns.

Avoid small-cap cryptocurrencies or assets - Investors should be wary of investing in small-cap cryptocurrencies or assets, particularly those with low liquidity.

Use stop-loss orders - Investors can use stop-loss orders to automatically sell their holdings if the price of the cryptocurrency or assets falls below a certain level.

Diversify your portfolio - Don't put all your eggs in one basket. Diversify your portfolio by investing in a variety of stocks, bonds, cryptos and other assets. This will help minimize your risk and protect you from losses.

Use a reputable trading platform - When buying or selling assets, use a reputable trading platform only. Check the platform's credentials and make sure they are trusted, widely used and legally registered.

Is Pump and Dump illegal?

Yes, the pump and dump scheme is illegal as it involves the intentional manipulation of the price of assets through false or misleading information. This scheme is a violation of securities laws in many jurisdictions and can result in serious legal consequences for those who participate in it. 

In addition to legal repercussions, individuals who fall victim to the pump and dump scheme can suffer significant financial losses. It is essential for investors to be aware of the risks associated with this fraudulent activity and to exercise caution when investing in cryptocurrencies.

The Bottom Line

In conclusion, the pump and dump scheme is a fraudulent trading strategy that manipulates the price of financial assets by artificially inflating its value resulting in illegal profits for a select group of individuals. 

It is important for investors to be cautious, while making investment related decisions in the stocks, cryptos and digital assets. Since these assets can be volatile and unpredictable.

Disclaimer

The information provided on this website does not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such.

Token Metrics does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

Build Smarter Crypto Apps &
AI Agents in Minutes, Not Months
Real-time prices, trading signals, and on-chain insights all from one powerful API.
Grab a Free API Key
About Token Metrics
Token Metrics: AI-powered crypto research and ratings platform. We help investors make smarter decisions with unbiased Token Metrics Ratings, on-chain analytics, and editor-curated “Top 10” guides. Our platform distills thousands of data points into clear scores, trends, and alerts you can act on.
30 Employees
analysts, data scientists, and crypto engineers
Daily Briefings
concise market insights and “Top Picks”
Transparent & Compliant
Sponsored ≠ Ratings; research remains independent
Want Smarter Crypto Picks—Free?
See unbiased Token Metrics Ratings for BTC, ETH, and top alts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
 No credit card | 1-click unsubscribe
Token Metrics Team
Token Metrics Team

Recent Posts

Announcements

Token Metrics API Joins RapidAPI: The Fastest Way to Add AI-Grade Crypto Data to Your App

Token Metrics Team
5 min

The hunt for a dependable Crypto API normally ends in a graveyard of half-maintained GitHub repos, flaky RPC endpoints, and expensive enterprise feeds that hide the true cost behind a sales call. Developers waste days wiring those sources together, only to learn that one fails during a market spike or that data schemas never quite align. The result? Bots mis-fire, dashboards drift out of sync, and growth stalls while engineers chase yet another “price feed.”

That headache stops today. Token Metrics API, the same engine that powers more than 70 000 users on the Token Metrics analytics platform, is now live on RapidAPI—the largest marketplace of public APIs with more than four million developers. One search, one click, and you get an AI-grade Crypto API with institutional reliability and a 99.99 % uptime SLA.

Why RapidAPI + Token Metrics API Matters

  • Native developer workflow – No separate billing portal, OAuth flow, or SDK hunt. Click “Subscribe,” pick the Free plan, and RapidAPI instantly generates a key.

  • Single playground – Run test calls in-browser and copy snippets in cURL, Python, Node, Go, or Rust without leaving the listing.

  • Auto-scale billing – When usage grows, RapidAPI handles metering and invoices. You focus on product, not procurement.

What Makes the Token Metrics Crypto API Different?

  1. Twenty-one production endpoints
    ‍
    Live & historical prices, hourly and daily OHLCV, proprietary Trader & Investor Grades, on-chain and social sentiment, AI-curated sector indices, plus deep-dive AI reports that summarise fundamentals, code health, and tokenomics.

  2. AI signals that win
    ‍
    Over the last 24 months, more than 70 % of our bull/bear signals outperformed simple buy-and-hold. The API delivers that same alpha in flat JSON.

  3. Institutional reliability
    ‍
    99.99 % uptime, public status page, and automatic caching for hot endpoints keep latency low even on volatile days.

Three-Step Quick Start

  1. Search “Token Metrics API” on RapidAPI and click Subscribe.
  2. Select the Free plan (5 000 calls / month, 20 request / min) and copy your key.
  3. Test:

bash

CopyEdit

curl -H "X-RapidAPI-Key: YOUR_KEY" \

     -H "X-RapidAPI-Host: tokenmetrics.p.rapidapi.com" \

     https://tokenmetrics.p.rapidapi.com/v2/trader-grades?symbol=BTC

The response returns Bitcoin’s live Trader Grade (0-100) and bull/bear flag. Swap BTC for any asset or explore /indices, /sentiment, and /ai-reports.

Real-World Use Cases

Use case

How developers apply the Token Metrics API

Automated trading bots

Rotate allocations when Trader Grade > 85 or sentiment flips bear.

Portfolio dashboards

Pull index weights, grades, and live prices in a single call for instant UI load.

Research terminals

Inject AI Reports into Notion/Airtable for analyst workflows.

No-code apps

Combine Zapier webhooks with RapidAPI to display live sentiment without code.

Early adopters report 30 % faster build times because they no longer reconcile five data feeds.

Pricing That Scales

  • Free – 5 000 calls, 30-day history.
  • Advanced – 20 000 calls, 3-month history.
  • Premium – 100 000 calls, 3-year history.
  • VIP – 500 000 calls, unlimited history.

Overages start at $0.005 per call.

Ready to Build?

• RapidAPI listing: https://rapidapi.com/tm-ai/api/token-metrics 

https://rapidapi.com/token-metrics-token-metrics-default/api/token-metrics-api1
• Developer docs: https://developers.tokenmetrics.com
• Support Slack: https://join.slack.com/t/tokenmetrics-devs/shared_invite/…

Spin up your key, ship your bot, and let us know what you create—top projects earn API credits and a Twitter shout-out.

Announcements

Crypto MCP Server: Token Metrics Brings One-Key Data to OpenAI, Claude, Cursor & Windsurf

Token Metrics Team
5 min

The modern crypto stack is a jungle of AI agents: IDE copilots that finish code, desktop assistants that summarise white-papers, CLI tools that back-test strategies, and slide generators that turn metrics into pitch decks. Each tool speaks a different protocol, so developers juggle multiple keys and mismatched JSON every time they query a Crypto API. That fragmentation slows innovation and creates silent data drift.

To fix it, we built the Token Metrics Crypto MCP Server—a lightweight gateway that unifies every tool around a single Multi-Client Crypto API. MCP (Multi-Client Protocol) sits in front of the Token Metrics API and translates requests into one canonical schema. Paste your key once, and a growing suite of clients speaks the same crypto language:

  • OpenAI Agents SDK – build ChatGPT-style agents with live grades
  • Claude Desktop – natural-language research powered by real-time metrics
  • Cursor / Windsurf IDE – in-editor instant queries
  • Raycast, Tome, VS Code, Cline and more

Why a Crypto MCP Server Beats Separate APIs

Consistency – Claude’s grade equals Windsurf’s grade.
One-time auth – store one key; clients handle headers automatically.
Faster prototyping – build in Cursor, test in Windsurf, present in Tome without rewriting queries.
Lower cost – shared quota plus $TMAI discount across all tools.

Getting Started

  1. Sign up for the Free plan (5 000 calls/month) and get your key: https://app.tokenmetrics.com/en/api
  2. Click the client you want to setup mcp for: smithery.ai/server/@token-metrics/mcp or https://modelcontextprotocol.io/clients

Your LLM assistant, IDE, CLI, and slide deck now share a single, reliable crypto brain. Copy your key, point to MCP, and start building the next generation of autonomous finance.

How Teams Use the Multi-Client Crypto API

  • Research to Execution – Analysts ask Claude for “Top 5 DeFi tokens with improving Trader Grades.” Cursor fetches code snippets; Windsurf trades the shortlist—all on identical data.
  • DevRel Demos – Share a single GitHub repo with instructions for Cursor, VS Code, and CLI; workshop attendees choose their favorite environment and still hit the same endpoints.
  • Compliance Dashboards – Tome auto-refreshes index allocations every morning, ensuring slide decks stay current without manual updates

Pricing, Rate Limits, and $TMAI

The Crypto MCP Server follows the core Token Metrics API plans: Free, Advanced, Premium, and VIP up to 500 000 calls/month and 600 req/min. Paying or staking $TMAI applies the familiar 10 % pay-in bonus plus up to 25 % staking rebate—35 % total savings. No new SKU, no hidden fee.

Build Once, Query Everywhere

The Token Metrics Crypto MCP Server turns seven scattered tools into one cohesive development environment. Your LLM assistant, IDE, CLI, and slideshow app now read from the same real-time ledger. Copy your key, point to MCP, and start building the next generation of autonomous finance.

• Github repo: https://github.com/token-metrics/mcp

👉 Ready to build? Grab your key from https://app.tokenmetrics.com/en/api

👉 Join Token Metrics API Telegram group  

Step-by-step client guides at smithery.ai/server/@token-metrics/mcp or https://modelcontextprotocol.io/clients — everything you need to wire Token Metrics MCP into Open AI, Claude, Cursor, Windsurf and more.

Research

Unlock Smarter Trades: Explore the All-New Token Metrics Market Page for Crypto Signal Discovery

Token Metrics Team
4 min

In the fast-paced world of crypto trading, timing is everything. One small delay can mean missing out on a breakout — or getting caught in a dump. That’s why we’ve completely redesigned the Token Metrics Market Page for 2025, bringing users faster access to the most accurate crypto trading signals powered by AI, on-chain analysis, and proprietary data science models.

This isn’t just a design refresh. It’s a full rethinking of how traders interact with data — with one goal in mind: make smarter trades faster.

Why Interface Matters in 2025’s Data-Driven Crypto Market

Crypto has matured. In 2025, the market is no longer driven by just hype or tweets. The best traders are using quantitative tools, AI signals, and real-time on-chain intelligence to stay ahead. And the Token Metrics Market Page is now built to meet that standard.

Gone are the days of switching between ten different platforms to get a complete view of a token. With the new Market Page, everything you need to make a data-backed trading decision is at your fingertips — no noise, no fluff, just high-signal information.

What’s New: Market Page Features That Give You an Edge

🔥 High-Performing Signals Front and Center

At the top of the redesigned Market Page, we’ve surfaced the week’s most compelling bullish and bearish crypto signals. These aren’t just based on price action — they’re curated using a powerful blend of AI, technical analysis, momentum trends, and on-chain activity.

Take Launch Coin week. It’s been topping the bullish charts due to a sharp uptick in volume and social traction — even though the price has begun to stabilize. Our platform caught the early signal, helping users ride the wave before it showed up on mainstream crypto news feeds.

Every token featured here has passed through our proprietary signal engine, which incorporates:

  • Token Metrics Trader Grade (short-term technical outlook)
  • Investor Grade (longer-term fundamentals)
  • Volume & Liquidity metrics
  • Community sentiment and social velocity
  • Exchange and VC backing

The result? You don’t just know what’s pumping — you know why it’s moving, and whether it’s likely to hold.

đź§  Smarter Filtering and Custom Dashboards

Want to isolate tokens in the DeFi space? Looking for only high-grade bullish signals on Ethereum or Solana? With new filtering options by sector, signal strength, and chain, you can zero in on the exact types of trades you're looking for — whether you're a casual trader or running a portfolio strategy.

This personalized dashboard experience brings hedge-fund-grade analytics to your fingertips, democratizing access to sophisticated data tools for retail and pro traders alike.

📉 Data Visuals at a Glance

Every token card on the Market Page now comes with a visual snapshot showing:

  • Recent price movement
  • Momentum trends
  • Short-term vs. long-term grades
  • Signal performance over time

No need to deep-dive into separate pages unless you want to — Token Metrics puts quick visual context right where you need it to reduce friction and increase speed.

📱 Mobile-Optimized for Trading on the Go

We know many users monitor the market and execute trades from their phone. That’s why we’ve ensured the entire Market Page is fully mobile-responsive, optimized for fast swipes, taps, and decisions without losing any key insights.

With Token Metrics, your next trade idea can start while you’re commuting, grabbing coffee, or even mid-conversation at a crypto meetup.

The Token Metrics Advantage: AI-Powered Crypto Trading in Real-Time

This redesign is just one piece of the broader Token Metrics vision — making AI-driven crypto trading accessible to everyone.

If you’re serious about catching the next 10x altcoin, surviving market crashes, or just improving your signal-to-noise ratio, here’s why thousands of crypto traders choose Token Metrics:

  • âś… Real-time trading signals for 6,000+ tokens
  • âś… AI-generated Trader and Investor Grades
  • âś… Market signals backed by 80+ data points
  • âś… Daily updates from our deep-dive research AI
  • âś… Integrated with self-custody workflows
  • âś… Trusted by analysts, devs, and hedge funds

Our users aren’t just following the market — they’re leading it.

Use Case: How Traders Are Winning with Token Metrics

One of our users recently shared how they caught a 47% pump on an obscure DePIN token by acting on a Buy Signal that showed up in the Market Page’s Bullish section three days before the breakout. The token had minimal social chatter at the time, but our models flagged rising volume, strong fundamentals, and a breakout formation building on the technical side.

Stories like this are becoming common. With every new feature and dataset added to Token Metrics, users are getting smarter, faster, and more confident in their crypto trades.

What’s Next for the Market Page

This is just the beginning. Coming soon to the Market Page:

  • đź’ˇ Auto-alerts based on your saved filters
  • 📊 Historical signal performance analytics
  • 🛠️ Integrations with our API for power users
  • đź§µ Narrative filters based on trending themes (AI, DeFi, Memes, RWA, etc.)

We’re building the most intelligent crypto trading assistant on the web — and the new Market Page is your window into it.

Final Thoughts: Don’t Just React — Predict

In crypto, being early is everything. But with thousands of tokens and hundreds of narratives, knowing where to look can be overwhelming.

The redesigned Token Metrics Market Page removes the guesswork.

By giving you AI-powered insights, real-time signals, and actionable visualizations, it transforms your screen into a decision-making engine. Whether you’re day trading or managing a long-term altcoin portfolio, the right data — surfaced the right way — gives you the edge you need.

Visit the new Market Page today, and see why 2025’s smartest crypto traders are making Token Metrics their go-to tool for navigating this volatile, opportunity-packed market.

Ready to Trade Smarter?

Explore the new Market Page

Want the signal before the crowd?

Try Token Metrics free and get instant access to:

  • AI Signals
  • Investor and Trader Grades
  • Market Timing Tools
  • Bullish and Bearish Alerts

Because in crypto, data is the new alpha — and Token Metrics helps you unlock it.

Choose from Platinum, Gold, and Silver packages
Reach with 25–30% open rates and 0.5–1% CTR
Craft your own custom ad—from banners to tailored copy
Perfect for Crypto Exchanges, SaaS Tools, DeFi, and AI Products