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Treasury Companies and ETFs: How Institutional Money is Reshaping Crypto in 2025

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.
Token Metrics Team
6 min
MIN

The cryptocurrency market is experiencing a seismic shift as institutional adoption accelerates through treasury companies and exchange-traded funds. This institutional wave is fundamentally altering market dynamics and creating new investment opportunities for both retail and professional investors.

The Treasury Company Explosion

Treasury companies have emerged as the dominant force driving crypto adoption in 2025. These entities, which hold cryptocurrency as primary treasury assets, are experiencing unprecedented growth and creating massive buying pressure across major digital assets.

MicroStrategy Leads the Charge

MicroStrategy continues to dominate Bitcoin treasury holdings with an impressive $70 billion worth of Bitcoin, including $23 billion in unrealized gains. The company's strategy has proven so successful that it's spawning imitators across multiple cryptocurrency ecosystems.

Recent data shows treasury companies are expanding beyond Bitcoin into Ethereum and other major cryptocurrencies, creating diversified institutional exposure to digital assets.

Ethereum Treasury Revolution

BitMine recently made headlines with a $2.2 billion Ethereum purchase, signaling institutional confidence in ETH's long-term prospects. The company has set an ambitious target of capturing 5% of Ethereum's total supply, demonstrating the scale of institutional appetite.

This move coincides with Ethereum hitting new all-time highs of $4,946, up 250% from April lows. The combination of treasury company purchases and growing DeFi activity has created a powerful upward momentum for ETH.

Beyond Bitcoin: Diversification Across Ecosystems

Solana Treasury Strategies

The Solana ecosystem is witnessing significant institutional interest:

  • Sharp Technologies raised $400 million with Paradigm and Pantera for SOL treasury operations
  • Galaxy Jump and Multicoin are raising $1 billion for a Solana-focused treasury company
  • These developments suggest Solana may soon follow Bitcoin and Ethereum's institutional adoption path

BNB Strategic Holdings

B Strategy, backed by Binance founder CZ and former Bitman CFO, launched a $1 billion US-listed vehicle specifically to purchase BNB tokens. This institutional backing provides significant credibility to Binance's native token and demonstrates the expanding scope of treasury strategies.

The Stablecoin Revolution

Parallel to treasury company growth, stablecoins are experiencing explosive expansion. Total stablecoin supply now exceeds $250 billion, with projections suggesting growth to $1 trillion by next year.

MetaMask Enters the Stablecoin Race

MetaMask's launch of MUSD, their native stablecoin developed with Bridge (acquired by Stripe), represents a significant development. Key features include:

  • Multi-chain deployment: Initially on Ethereum and Linea
  • 30 million user base: Immediate access to a massive user network
  • MasterCard integration: Direct retail spending capabilities
  • Seamless experience: On-ramp, swap, transfers, and bridging within MetaMask

Current supply stands at 41 million MUSD with 5,000 holders, but this is expected to grow rapidly to billions given MetaMask's user base.

Traditional Institution Adoption

Several major developments indicate mainstream financial adoption:

Singapore's DBS Bank launched tokenized structured notes on Ethereum mainnet, though initially limited to accredited investors.

SBI Holdings from Japan, managing $74 billion, entered a joint venture with Startale to tokenize US and Japanese stocks, enabling 24/7 trading and fractional ownership.

Multiple South Korean banks are in discussions with Tether and Circle to distribute USD stablecoins, following increasing regulatory clarity.

ETF Expansion and Regulatory Progress

The ETF landscape continues expanding beyond Bitcoin, creating new institutional access points:

Solana ETF Applications

  • VanEck and Jito filed for Solana ETF applications
  • Solana Foundation and Multicoin are leveraging SEC guidelines for liquid staking ETFs
  • The deadline for approval is October, with industry experts optimistic about approval

Ethereum Momentum

Ethereum ETFs are seeing increased inflows as institutional interest grows. The combination of ETF buying and treasury company purchases is creating sustained upward pressure on ETH prices.

AI and Privacy Tokens Gaining Institutional Interest

Venice AI: Privacy-Focused Innovation

Vanna AI represents a new category of projects attracting institutional attention. Founded by Eric Voorhees (Shapeshift founder), the project offers:

  • Privacy-first AI: Local inference without data upload to centralized servers
  • Multiple AI models: Text, image, and specialized model integration
  • Fair token distribution: 50% airdropped to community
  • Stake for Access: API credits model with $1 per day per staked token
  • Growing adoption: 6 million monthly visitors indicate mainstream appeal

The project demonstrates how utility-focused tokens can attract both institutional and retail interest through genuine product-market fit.

Hidden Opportunities in Emerging Ecosystems

Hyperliquid Ecosystem Growth

The Hyperliquid ecosystem is experiencing explosive growth, with several projects showing institutional-grade metrics:

Kinetic Protocol serves as the liquid staking solution for Hyperliquid's native HYPE token, similar to Lido for Ethereum. TVL has grown from under $400 million to over $1.7 billion, demonstrating organic adoption.

Unit Protocol acts as the native bridge for Bitcoin, Ethereum, and USDC to Hyperliquid, with nearly $1 billion TVL despite no active point system.

DeFi Infrastructure Expansion

Traditional DeFi protocols are expanding to capture multi-chain market share:

  • AAVE launched on Aptos, becoming the first major DeFi protocol on a Move-language blockchain
  • Multi-chain strategies are becoming standard for major protocols
  • Increased TVL across networks shows growing institutional DeFi adoption

Consumer Applications and Mass Adoption

Base Ecosystem Leadership

Base, Coinbase's Layer 2 solution, is emerging as a leader in consumer-focused crypto applications. The rebrand from Coinbase Wallet to Base App signals a broader strategy to become the "super app" for crypto.

Recent consumer applications include:

  • Fantasy Football platforms generating millions in revenue within days of launch
  • Gaming integrations bringing Web2 users into crypto seamlessly
  • Social and entertainment apps abstracting blockchain complexity

Investment Strategies for the New Landscape

Blue Chip Focus

Given the institutional wave, experts recommend focusing on established assets:

  • Bitcoin: Continued treasury adoption and regulatory clarity
  • Ethereum: DeFi growth and institutional ETF flows
  • Solana: Emerging treasury strategies and ETF potential
  • Hyperliquid: Revenue-generating protocol with strong tokenomics

Emerging Opportunities

Secondary opportunities include:

  • Liquid staking tokens on growing ecosystems
  • Bridge and infrastructure protocols with real revenue
  • Privacy-focused AI projects with utility beyond speculation
  • Consumer applications with demonstrated product-market fit

Risk Management in Institutional Markets

Valuation Metrics

Treasury companies often trade at premiums to their underlying holdings, similar to traditional investment vehicles. Key metrics to monitor:

  • Net Asset Value (NAV): Compare stock price to underlying crypto holdings
  • Premium levels: Historical peaks around 2.5x suggest caution
  • Revenue generation: Focus on companies with operating businesses beyond holding crypto

Market Timing

The altcoin season indicator currently sits at 58%, approaching the 60%+ zone that historically marks cycle tops. This suggests:

  • Profit-taking opportunities may emerge soon
  • Risk management becomes crucial as markets mature
  • Diversification across asset classes and strategies

The Future of Institutional Crypto

The institutional adoption wave shows no signs of slowing. Predictions suggest:

  • $10 trillion stablecoin market within 2-3 years
  • Multiple treasury companies for each major cryptocurrency
  • Regulatory clarity enabling broader institutional participation
  • Consumer applications bringing billions of users to crypto

Conclusion

The convergence of treasury companies, ETF expansion, and consumer application growth is creating a new phase of cryptocurrency adoption. Unlike previous cycles driven by retail speculation, this institutional wave appears sustainable and growing.

Investors who understand these trends and position accordingly—whether through direct cryptocurrency exposure, treasury company stocks, or emerging ecosystem tokens—are likely to benefit from this fundamental shift in crypto market structure.

The key is recognizing that we're no longer in an early-stage speculative market, but rather witnessing the birth of a mature digital asset class with institutional backing, regulatory clarity, and real-world utility. This transformation creates both opportunities and risks that require sophisticated analysis and strategic positioning.

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Token Metrics Team
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Mastering REST API Fundamentals

Token Metrics Team
5
MIN

REST APIs are the lingua franca of modern web and cloud applications. Whether you’re integrating services, building AI agents that access data, or exposing backend functionality to mobile apps, understanding REST API design, security, and operational concerns is essential. This guide breaks down the technical fundamentals, practical design patterns, and tooling you need to build reliable RESTful interfaces.

Overview: What is a REST API and why it matters

REST (Representational State Transfer) defines an architectural style for distributed systems. A REST API exposes resources—such as users, transactions, or sensor readings—via uniform, stateless HTTP endpoints. Typical REST characteristics include resource-based URIs, use of standard HTTP methods (GET, POST, PUT, DELETE, PATCH), and representation of state using formats like JSON.

REST matters because it standardizes how services communicate. Its widespread adoption simplifies integration across languages, platforms, and systems. For developers and architects, REST offers predictable semantics, easy debugging with HTTP tools, and broad ecosystem support including client libraries, API gateways, and monitoring solutions.

Design principles and practical patterns for REST APIs

Good REST API design balances simplicity, consistency, and evolvability. Use these practical patterns:

  • Resource naming: Use plural nouns and hierarchical paths (e.g., /users/123/orders). Avoid verbs in URIs.
  • HTTP semantics: Map operations to HTTP methods (GET for retrieval, POST for creation, PUT for idempotent updates, PATCH for partial updates, DELETE for removal).
  • Status codes: Return appropriate HTTP status codes (200, 201, 204, 400, 401, 403, 404, 409, 500) and meaningful error bodies.
  • Pagination and filtering: Support cursor or offset pagination, filtering, and sorting to avoid large payloads.
  • Versioning: Prefer header-based or URI versioning (e.g., /v1/) to manage breaking changes without disrupting clients.
  • Hypermedia (HATEOAS) selectively: For complex workflows, include hypermedia links to guide clients, but avoid overcomplicating simple CRUD APIs.

Design reviews should include API contracts (OpenAPI/Swagger), example clients, and backward-compatibility checks. Automated contract tests help prevent regressions when evolving endpoints.

Security, rate limiting, and performance considerations

Security and reliability are core. Key controls include:

  • Authentication: Use standardized schemes like OAuth 2.0, API keys for machine-to-machine access, or mTLS for sensitive integrations.
  • Authorization: Enforce least privilege, scope-based access, and validate permissions on each request.
  • Input validation: Validate and sanitize payloads to mitigate injection and malformed data risks.
  • Rate limiting and quotas: Protect backends using per-client or per-key rate limits and request throttling to maintain availability.
  • Observability: Instrument request tracing, structured logging, metrics for latency/error rates, and distributed tracing to diagnose issues.
  • Performance: Use caching (HTTP cache headers, CDN edge caching), compression, and thoughtful pagination to reduce latency and load.

Threat modeling should be part of the API lifecycle: examine attack surfaces like authentication endpoints, file uploads, and public enumerations. Regular security audits and automated scanning are recommended as part of CI/CD pipelines.

Tooling, standards, and real-world integrations

The API ecosystem contains tools for specification, testing, monitoring, and automation:

  • Specification: OpenAPI/Swagger for machine-readable contracts, protobuf/gRPC for high-performance RPC alternatives.
  • Testing: Contract testing (e.g., Pact), unit and integration tests, and fuzzing for robustness.
  • Gateways and management: API gateways provide authentication, rate limiting, observability, and routing features.
  • Monitoring: Use Prometheus/OpenTelemetry for metrics and traces, plus alerting on SLO/SLA breaches.

In domains like crypto and AI, reliable data feeds are crucial. Developers commonly consume REST APIs for price data, on-chain metrics, and model endpoints. Services that offer comprehensive, well-documented APIs can speed integration for analytics and agent development. For example, Token Metrics provides analyses and datasets that can be integrated into workflows via API-driven tooling.

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Token Metrics provides real-time prices, trading signals, and on-chain insights all from one powerful API. Grab a Free API Key

FAQ: What is REST and how does it differ from RESTful?

REST is an architectural style; a RESTful API adheres to REST constraints such as statelessness and resource-based URIs. In practice, many APIs adopt REST principles without implementing every constraint strictly.

FAQ: How should I version a public REST API?

Common approaches are URI versioning (/v1/), header-based versioning, or content negotiation. Choose a strategy that fits client usage patterns and allows backward-compatible changes. Communicate deprecation timelines clearly.

FAQ: What are the minimum security measures for a public REST endpoint?

At minimum, enforce authentication (OAuth or API keys), input validation, HTTPS-only transport, rate limiting, and logging. Apply principle of least privilege and review access controls regularly.

FAQ: Should I publish an OpenAPI spec?

Yes. An OpenAPI specification improves discoverability, enables client-generation, and supports automated testing and documentation. It serves as a contract between teams and external consumers.

FAQ: When is REST preferred over GraphQL?

REST is often preferable for simple CRUD resources, caching at the HTTP layer, and clear operation semantics. GraphQL excels when clients need flexible, aggregated queries and fewer round-trips. Consider team expertise, caching needs, and client requirements when choosing.

Disclaimer

This article is educational and technical in nature. It does not provide financial, legal, or investment advice. Evaluate technical solutions and integrations based on your own requirements and conduct independent testing before production use.

Research

Designing Robust REST APIs for Modern Apps

Token Metrics Team
5
MIN

REST APIs are the lingua franca of web services: lightweight, stateless, and widely supported. Whether you are integrating microservices, exposing data to frontend apps, or connecting AI agents to external data sources, understanding REST API fundamentals helps teams design reliable, maintainable interfaces. This guide explains core concepts, design trade-offs, and practical measures to evaluate and harden REST APIs without providing investment guidance.

Overview: What a REST API Is and When to Use It

Representational State Transfer (REST) is an architectural style that uses standard HTTP verbs and resource-oriented URLs to manipulate resources. A REST API typically exchanges JSON payloads and relies on stateless requests, making it easy to cache and scale. Use REST when you need a simple, interoperable protocol for CRUD-style operations, public data endpoints, or when wide client compatibility is important.

REST is not the only option—GraphQL, gRPC, and event-driven architectures address different needs—but REST remains a pragmatic choice for many services because of tooling, familiarity, and HTTP ecosystem support.

Design Principles: Resources, Versioning, and Consistency

Good REST design follows predictable patterns so clients can discover and consume APIs with low friction. Key principles include:

  • Resource-based URIs: Model nouns rather than actions (e.g., /users/{id}/orders).
  • Use HTTP verbs: GET for reads, POST for creation, PUT/PATCH for updates, DELETE for removal.
  • Consistent status codes: 200 for success, 201 for resource creation, 4xx for client errors, 5xx for server errors.
  • Versioning strategy: Implement clear versioning (URI versioning like /v1/, header-based, or content negotiation) to evolve without breaking clients.
  • Hypermedia as needed: HATEOAS can improve discoverability but adds complexity; weigh trade-offs by client needs.

Document endpoints, request/response schemas, and error formats consistently so consumers can implement robust integrations and automated tests.

Security & Authentication: Practical Safeguards

Security is non-negotiable for any public-facing API. Implement layered defenses and clear authentication methods:

  • Authentication: Use OAuth 2.0 for delegated access or token-based schemes (JWT) for service-to-service communication. Clearly document token lifetimes and refresh flows.
  • Authorization: Enforce least privilege with role- or scope-based checks on endpoints.
  • Transport security: Require TLS for all traffic and disable weak ciphers.
  • Input validation: Validate payloads, sanitize inputs, and apply strict schema checks to mitigate injection and malformed data risks.
  • Rate limiting and throttling: Protect infrastructure and prevent abuse by enforcing limits per key or IP.

Security posture should be regularly audited and complemented by monitoring for anomalous behavior and automated alerts.

Performance & Scalability: Caching, Pagination, and Rate Limits

Scalability depends on predictable resource consumption and efficient data handling:

  • Caching: Use HTTP cache headers (Cache-Control, ETag) to reduce backend load for idempotent GET requests.
  • Pagination and filtering: For large collections, prefer cursor-based pagination to avoid expensive offset scans. Support server-side filtering and sorting to limit payload sizes.
  • Asynchronous patterns: For long-running tasks, provide job endpoints and webhooks or polling endpoints rather than blocking requests.
  • Rate limiting: Communicate limits via headers and return clear error codes (e.g., 429) with retry semantics.

Design for observability: expose metrics (latency, error rates), structured logging, and traces to diagnose bottlenecks and scale capacity proactively.

Integration with AI and Crypto Systems: Data Needs and Reliability

REST APIs often serve as the glue between data providers, AI agents, and crypto platforms. When integrating AI or on-chain data consumers, consider:

  • Deterministic schemas: AI pipelines prefer stable field names and types. Use versioning to evolve schemas safely.
  • Throughput and latency: Real-time agents may require low-latency endpoints and websocket complements; REST remains suitable for many batch and metadata queries.
  • Data provenance: For crypto-related data, include timestamps, source identifiers, and optional cryptographic proofs if available.
  • Rate and cost considerations: Some providers throttle or bill per request—design clients to batch requests and respect limits.

AI-driven research platforms can augment API workflows by scoring endpoints for reliability and signal quality. For example, tools like Token Metrics illustrate how analysis layers can be combined with data feeds to inform system-level decisions.

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FAQ: What is the difference between REST and RESTful?

"REST" refers to the architectural constraints defined by Roy Fielding. "RESTful" typically describes APIs that adhere to some or most of those constraints—resource-oriented URLs, statelessness, and use of HTTP verbs. In practice, many APIs are partially RESTful and combine patterns tailored to product needs.

FAQ: How should I version my REST API?

Common approaches include URI versioning (e.g., /v1/), request header versioning, or content negotiation. URI versioning is explicit and simple for clients; header versioning can be cleaner but requires strict client-server coordination. Choose a strategy and document deprecation timelines clearly.

FAQ: What are best practices for error handling?

Return consistent, machine-readable error objects with status codes, an error code, and a descriptive message. Include retry hints for transient failures and avoid exposing internal implementation details in error text.

FAQ: How do I test and validate a REST API?

Combine unit, integration, and contract tests. Use schema validation tools, automated API testing suites, and mock servers for CI pipelines. Contract testing helps ensure client-server compatibility across deployments.

FAQ: When should I use WebSockets or gRPC instead of REST?

Choose WebSockets for low-latency bidirectional streams (e.g., live feeds). gRPC can be preferable for internal microservices where binary performance and strict schemas are important. REST remains strong for broad compatibility and human-readable APIs.

Disclaimer

This article is educational and technical in nature. It does not provide financial, legal, or investment advice. Implementation choices depend on your project requirements, risk tolerance, and regulatory context. Validate architecture and security decisions with appropriate experts before production deployment.

Research

Modern API Development Best Practices

Token Metrics Team
5
MIN

APIs power modern software: they connect services, enable integrations, and surface data across web, mobile, and AI systems. Effective api development combines clear design, robust security, reliable testing, and observability so teams can iterate fast without breaking integrations. This guide frames practical approaches, architectural trade-offs, and tooling choices for building maintainable APIs at scale.

What is API development?

API development is the process of designing, implementing, documenting, and maintaining application programming interfaces that expose functionality or data to clients. It spans technical disciplines: API design (URL patterns, request/response shapes), data modeling, authentication/authorization, versioning, monitoring, and developer experience (docs, SDKs, testing sandboxes).

Think of API development as a product lifecycle: define consumer use cases, design contracts, implement endpoints, validate with tests and staging environments, onboard consumers, and monitor usage to iterate. Success metrics are often qualitative (developer satisfaction) and quantitative (latency, error rates, adoption, and SLAs).

Design principles & architectures

Start with a consumer-driven approach: catalog who will call the API and why. Use interface-first design to lock contracts early and generate client code. Common architectural choices include REST, GraphQL, and gRPC; each has trade-offs:

  • REST: Simplicity and caching advantages for resource-oriented models; works well for broad public APIs.
  • GraphQL: Flexible payload shaping for front-end needs and reduced round-trips; adds complexity in caching and rate-limiting.
  • gRPC: Low-latency binary protocol for inter-service communication, ideal for microservices environments.

Key design practices:

  • Version your API using semantic strategies (URI-based v1/v2 or header-based negotiation) and communicate migration paths.
  • Design predictable, consistent error responses and document status codes and error schemas.
  • Model idempotency for write operations to support retries without side effects.
  • Provide client SDKs or OpenAPI/GraphQL schemas to speed adoption.

Security, testing, and performance

Security and reliability are non-negotiable. Implement the principle of least privilege for data access and separate authentication (who you are) from authorization (what you can do).

  • Authentication & authorization: Use proven standards such as OAuth 2.0, OpenID Connect, or mTLS where appropriate. Rotate keys and support scoped tokens for limited privileges.
  • Input validation & rate limiting: Validate payloads server-side and apply rate limits per consumer to protect backend resources.
  • Testing: Automate unit, integration, contract, and chaos tests. Contract testing (e.g., with Pact or OpenAPI validators) prevents breaking changes from reaching consumers.
  • Performance: Profile endpoints, use caching layers (CDN, edge caches), and optimize database queries. Apply circuit breakers and graceful degradation to maintain overall system health.

Scenario analysis helps prioritize hardening efforts: model the impact of a high-traffic surge, a compromised key, or a backend outage and define mitigation steps and SLOs accordingly.

AI tooling and automation for faster api development

AI and automation accelerate many facets of api development. Use code generation from OpenAPI or GraphQL schemas to produce client libraries and reduce boilerplate. Leverage automated testing frameworks to generate test cases from specification files and fuzzers to discover edge-case inputs.

For research and monitoring, AI-driven analytics can surface anomalous patterns in API usage, suggest performance regressions, and assist in prioritizing refactors. For example, integrating analytics and signal providers can help teams detect changes in on-chain or market data streams if your API exposes such feeds. Tools like Token Metrics show how AI can be used to synthesize signals and telemetry for complex data domains; similar approaches can be applied to API observability and decision support.

Practical automation checklist:

  1. Generate docs and SDKs from schemas to reduce manual errors.
  2. Implement CI pipelines that run static analysis, contract tests, and security scans on every PR.
  3. Expose telemetry (request traces, error rates, latency histograms) and use anomaly detection to trigger alerts and retrospectives.

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FAQ: What is the difference between REST and GraphQL?

REST is resource-oriented with fixed endpoints and responses; it is simple and cache-friendly. GraphQL offers flexible queries that let clients request precisely the fields they need, reducing overfetching but adding complexity in caching and query cost control.

FAQ: How do I version an API safely?

Choose a clear versioning strategy (URI segments like /v1/ or header-based negotiation). Favor additive, backward-compatible changes (new endpoints or optional fields). Communicate deprecation timelines and provide migration guides and SDK updates.

FAQ: What are the key security practices for APIs?

Use standardized auth (OAuth2/OIDC), validate inputs, enforce least privilege, rotate credentials, employ rate limits, perform regular security scanning, and maintain an incident response plan. Monitor for suspicious access patterns.

FAQ: How can AI help with API development?

AI can generate client code and documentation, suggest test cases, detect anomalies in usage patterns, and prioritize performance fixes. AI-driven analytics can aggregate telemetry to guide product and engineering decisions.

FAQ: What is contract testing and why does it matter?

Contract testing verifies that the provider's API implementation meets the consumer's expected schema and behavior. It prevents breaking changes by validating interactions in CI before deployment.

Disclaimer

This article is educational and informational. It does not constitute professional, financial, or investment advice. Descriptions of products and tools are informational only and not endorsements. Evaluate technologies and services against your organizations requirements and compliance obligations before adopting them.

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